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BRND WGN

Core disciplines: Advertising/Creative, Brand strategy, Branding / design, Digital



Brief

To support the new merger between legacy firm GVTH and faster-paced challenger Zammit & Associates, and create a new brand to communicate their top-tier excellence.

 

Our approach

In order to retain the legacy merits of the original firm, we created a new name by replacing the 'T' from the original GVZH with a 'Z' to represent the new partner.
The brand identity reflected this transformation and symbolised the merger by joining ā€™Vā€™ and 'Z' into one new iconic and bespoke logotype. The new brand was applied across all offline and online platforms, including a new responsive website.


 



Services used

Brand strategy
Naming
Positioning
Brand Identity
UX / UI Design
Digital Development

 

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