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Space

Core disciplines: Advertising/Creative, Experiential marketing, Integrated marketing

 

The Court is Yours

Integrated Campaign

 

Ambition

Leverage Nature Valley’s position as Official Snack Bar Brand of the Lawn Tennis Association (LTA) to fuel British Tennis, by encouraging greater participation at Grassroots level.

 

Nature Valley from Space on Vimeo.

 

Solution

The Court is Yours. An integrated campaign with a simple objective; get more people to play more tennis, more often. It doesn’t matter how bad, or mad you are, just pick up a racket and play at your local park, club or even against your garage door. Get out there and make the court yours.


The campaign launched Nature Valley’s new Coconut and Almond flavour protein bar and is led by a 60 second content film and social campaign, which brings to life the real, everyday side of tennis with park players young and old – the hits, the misses and mini-fist pumps.

 

 

 

Nature Valley’s new brand Ambassador; British No. 1 Johanna Konta also features throughout the campaign starring across social, OOH, brand experience and shopper promotions in key retailers. 

 

 

 

Results

20% uplift in total Nature Valley sales

15.2% record total brand penetration

76% sales uplift in protein bars

Making Nature Valley the UK's No.1 Protein Bar brand

Contributed to a 15 year high in tennis participation by driving people to the LTA Court Finder to find their

nearest court to play

Mass participation in tennis up 7%

131,000 people played more tennis during the campaign period

Winner of Institute of Promotional Marketing 2018 Gold Award for Most Effective Sponsorship

Winner of Institute of Promotional Marketing 2018 Silver Award for Most Effective Partnership

 

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