Core disciplines: Brand Activation, Corporate communications, Events, Experiential marketing



Defining and delivering Renault’s UK-wide dealer strategy

Rapiergroup worked with Renault UK to plan and manage their annual dealer conference for 2017 – developing the content and messaging for 300 retailers across the country.

Having hosted Renault UK events for two decades – including previous dealer conferences – we were able to use our keen understanding of the business to help the executive team define the messages to be delivered across their network. Kicking off with a board-level workshop, these insights were gathered via one-to-one interviews with all senior staff. In turn, their messaging and itinerary was translated into a compelling content strategy for a blockbuster day-long event at London’s Hilton Bankside Hotel.

With speeches by Linda Moir, entertainment by magician Richard Jones and dinner at St Paul’s Cathedral, Renault UK were able to communicate their 2017 strategy to dealers with pinpoint accuracy. Rapiergroup managed all elements of event planning and the conference itself, including presentation creative, speaker coaching, venue management and logistics.

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