Crab Creative Ltd

Core disciplines: CRM/Customer engagement, Digital, Integrated marketing, Social

Branding ⋅ Design ⋅ Social ⋅ Strategy ⋅ UX

01 UX

Kicking off our journey into Club 3000 Bingo’s branding and site redesign, a comprehensive UX task was undertaken to ensure a seamless user journey around the new site.

02 Brand Style

Bringing the brand to life by creating a unified style, fit for the web. We also repurposed the existing brand elements to align with the new visual language, this enabled the team to update the components so they could be used across a variety of channels, from email newsletters to social posts and website assets.

03 UI

Applying the brand style to the user interface and creating a suite of unique and recognisable iconography for the site, inspiring ease of navigation for users.  

04 Web Design

Refining the initial UI elements and designing individual components which were put together with function in mind. Our colour palette and treatment created a continuous, galactic-feel.

05 Character Design

He came from outer space! We designed and brought to life our bingo ambassador Ognib, the face of Club 3000 Bingo. Alien, without alienating, he’s the star of our campaign launch.

06 Storyboarding

A well-planned phase of concept development for the launch campaign and video, to get to the heart of the Club 3000 Bingo story.

07 Social

We also created a calendar of social posts for launch, utilising Ognib, and our visual style, to create a unique set of posts, built around a strategy focused on standing out in a crowded market.

08 Video Production

Finally, a video to support the website launch, with bingo players unleashing their ‘inner winner’ when winning at #OutOfThisWorldBingo. 

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