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How Aldi’s ‘Free Cuthbert’ campaign won the supermarket caterpillar wars
FREECUTHBERT: How a single tweet sparked a campaign that became Aldi’s biggest ever news story and turned the tide against M&S in the ‘case of the copy-caterpillars’.
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FREECUTHBERT: How a single tweet sparked a campaign that became Aldi’s biggest ever news story and turned the tide against M&S in the ‘case of the copy-caterpillars’.
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