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Interviews

‘Focus on potential rather than past success’

Nicola Kemp

McCann London’s Chief Strategy officer on curiosity, corporate jargon and creating culture

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Highlights

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Voices

Creative Equals invests in Disabled Creatives

By Nicola Kemp

The second training scheme will offer free training to 20 disabled and neurodivergent creatives in the UK

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Thought Leadership

Women's sport ‘second mover’ advantage

By Georgie Moreton

Industry experts consider how to leverage the power of brand to drive growth for women's sport

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Trend

From Boomers to Gen Alpha - how to harness the qualities of creators across generations

By Jamie Ray

Brands must consider a broad range of influencer talent to get ahead and collaborate in more innovative ways

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Voices

Allies Coming Out for Trans+ calls for better support for the Trans+ community

By Georgie Moreton

The industry collective is hosting a briefing for advertising leaders to encourage better action as hate crime rises

Voices

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Voices

Trans+ History Week campaign celebrates Trans+ stories

By Georgie Moreton

The UK wide campaign is a series of powerful of objects people and moments that represent stories in trans+ history

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Voices

Advertising as an investment in our future media ecosystem

By Jerry Daykin

Investing media responsibly can not only pay back a return on inclusion today but can create more sustainable and ethical media ecosystems

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Voices

NABS Art Auction returns to raise vital funds

By Nicola Kemp

The auction will focus on advancing mental wellness through art

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Voices

Create for consumers, don’t market at them

By Nicola Kemp

Speaking at the Creative Equals Rise conference, Ije Nwokorie, Chief Brand Officer at Dr Martens urged marketers to adopt a product-led mindset

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Interviews

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Interviews

‘Subculture is the most powerful tool we have’

By Georgie Moreton

Louis Persent, Co-Founder and Creative Director at Weirdo on the power of embracing the niche

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Interviews

Joan London proves the power of diverse thinkers

By Nicola Kemp

Joan London’s Tom Ghiden and Kirsty Hathaway on why culture is the new viral video, the power of reality TV and the danger of forgettable advertising

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Interviews

‘Focus on potential rather than past success’

By Nicola Kemp

McCann London’s Chief Strategy officer on curiosity, corporate jargon and creating culture

Read more
Interviews

‘Being a disruptive brand you are always going to break a few eggs’

By Nicola Kemp

Rory McEntee, Brand and Marketing Director at Gymbox, on redefining fitness culture, challenging category stereotypes and that bus ad

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Trends

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Trend

Digital creativity used to feel like an oxymoron. Not anymore

By James Chandler

Beyond performance, digital marketing can boost engagement and channel creativity

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Trend

Decade of devotion: keeping the spark alive between agency and brand

By Chris Jefford

As Truant and Royal Caribbean enter their tenth year of working together, Truant founder Chris Jefford explores what it takes to keep the spark alive

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Trend

It’s time for marketing to step up its sustainability game

By Alice Date and Lucy Baumgartner

Alice Date and Lucy Baumgartner share the benefits of aligning marketing and sustainability teams for improved brand effectiveness and the environmental benefits of out-of-home

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Trend

The role of young voices in creating inclusive brands

By Geli Luna

Listening to and learning from young people can help brands achieve more authentic inclusion

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Trend

What film photography has taught me about the fundamentals of advertising

By Joanna Barnett

Joanna Barnett, Strategy Director at Truant shares how photography has helped broaden her perspective

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Trend

Work hard play hard: How playfulness delivers results for brands

By Sonia Danner

Communications that spark curiosity, creativity, and engagement don’t always need to be online, says Marketreach’s Sonia Danner

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Trend

Myclimate Carbon Tracker calculates the impact of influencer travel habits

The new campaign, from Jung von Matt Havel, aims to promote climate friendly travel alternatives.

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Building cultural capital in the age of overwhelm

by Nicola Kemp

Patricia McDonald, Chief Strategy Officer at Dentsu Creative, on why consumers want more joy from brands

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‘If you are not confident about creativity why are you here?'

by Nicola Kemp

Richard Huntington, Chairman and Chief Strategy Officer of Saatchi & Saatchi, on making mundane moments matter and the power of honesty in marketing

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How marketing helped Barbie reclaim her story

by Georgie Moreton

Alaina Crystal shares her experiences of working on Barbie and how the messaging she worked on translated into the Barbie movie

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Courage, curiosity and frictionless experiences

by Nicola Kemp

Lutfu Kitapci, Chief Customer Officer at Hyperoptic, on how the broadband disruptor is challenging the industry culture of poor customer service

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Hot Picks

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Hot Pick

OceanSaver crabs promote plastic-free cleaning products

By Jeevan Georgina Hammond

The campaign by Hearts and Minds, ‘The Ocean will Thank You’ focuses on positivity to encourage sustainable shopping habits

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Hot Pick

Tesco Mobile and BBH London use humour to showcase the network’s connectivity

By Jeevan Georgina Hammond

‘It Pays to be Connected’ reaches consumers with relatable circumstances

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Hot Pick

Innocent campaign is jam-packed with goodness

By Georgie Moreton

Neverland helps bring to life the amount of fruit, veg and vitamins in Innocent smoothies and juices

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Hot Pick

Marmite recruits Brits to smuggle spread into the US

By Jeevan Georgina Hammond

The new campaign, from Adam&EveDDB London and New York, encourages Marmite lovers to help Brits abroad get their fix

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Fuel Your Imagination

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Fuel Your Imagination

Iggy Pop and Siouxsie Sioux get onboard Magum’s ‘Pleasure Express’

By Jeevan Georgina Hammond

The musical legends collaborated for the indulgent TV ad, created by Lola Mullenlowe, for the brand’s new flavour innovations

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Fuel Your Imagination

Science in Sport and M&C Saatchi prove ‘You Can’t Beat Science’

By Jeevan Georgina Hammond

Performance Nutrition Brand, Science in Sport (SiS), has created a new platform to highlight the research that goes into making the energy products effective

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Fuel Your Imagination

KFC prepares for British BBQ weather

By Georgie Moreton

The summer campaign for KFC’s Ultimate BBQ Burger readies Britain for rainy BBQs

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Fuel Your Imagination

Dr. Martens champions sustainable fashion

By Jeevan Georgina Hammond

Genix Nappa, a new material made of leather offcuts, aims to reduce waste

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Fuel Your Imagination

CoppaFeel brand refresh aims to reach a new generation

By Georgie Moreton

The charity has worked with Livity to encourage young people to check their chest

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Fuel Your Imagination

International Booker Prize and Maison Valentino celebrate the world’s best storytellers

By Georgie Moreton

The cultural partnership aims to champion excellence in inclusivity in art and storytelling

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Fuel Your Imagination

Dreamies investigation proves that the treats are irresistible to cats

The campaign by Adam&EveDDB concludes that the only cats who don’t love the pet treat are human Cats

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Thought Leadership

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Thought Leadership

‘There is a climate of fear for marketers’

By Nicola Kemp

Industry leaders urged brands to transition from caution to courage at Courageous Leaders Live

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Thought Leadership

Embracing empowerment and relinquishing control

By Georgie Moreton

At Courageous Leaders Live 2024 leaders discuss the importance of time, feedback and making space for others

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Thought Leadership

Leading with conviction and the power of identity

By Georgie Moreton

At Courageous Leaders Live 2024 industry leaders share how understanding their own needs and values help them to act and lead

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Thought Leadership

Creativebrief unveils the trends shaping modern marketing

By Georgie Moreton

The Industry Insights 2024 report explores the topics on marketing leaders minds today

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Thought Leadership

Advertising Association and Media Smart publish political advertising guide

By Nicola Kemp

New research shows people are less likely to trust political advertising compared to commercial advertising.

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Thought Leadership

Effie UK teams with Creative Equals to explore the link between diversity and effectiveness

By Nicola Kemp

The partnership will explore the link between workforce diversity and marketing effectiveness.

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Thought Leadership

How can brands prepare for a summer of sport?

By Georgie Moreton

Industry leaders share how brands can leverage sporting experiences to retain and attract new customers during this year's summer of sport

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Most Loved

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Interviews

‘Being a disruptive brand you are always going to break a few eggs’

By Nicola Kemp

Rory McEntee, Brand and Marketing Director at Gymbox, on redefining fitness culture, challenging category stereotypes and that bus ad

Read more
Thought Leadership

Women's sport ‘second mover’ advantage

By Georgie Moreton

Industry experts consider how to leverage the power of brand to drive growth for women's sport

Read more
Trend

NSPCC harnesses the power of poetry in groundbreaking campaign

By Nicola Kemp

The genre-defying work starring Sex Education star T’Nia Miller shatters the illusion of the Instagrammable picture-perfect family.

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Voices

Black Create Connect and the power of community

By Georgie Moreton

Alicia Richardson, Founder of Black Create Connect on the importance of sharing opportunities, building community and embracing a learning mindset