Starling - The Bank Built for You
Ahead of the launch of the latest Starling Bank brand campaign, Wonderhood Makers was challenged with socialising the ATL in order to drive deeper relevance with a new, broader audience base.
Read MoreAhead of the launch of the latest Starling Bank brand campaign, Wonderhood Makers was challenged with socialising the ATL in order to drive deeper relevance with a new, broader audience base.
Read MoreIn the dynamic landscape of global aviation, the launch of Riyadh Air, Saudi Arabia's new national airline, was not merely a milestone; it was a beacon of royal ambition and national pride.
Read MoreWhile Buchanan’s was good at building brand associations to aspirational at-home occasions, it was not providing solutions for shoppers planning real gatherings of friends and family. Therefore we created a series of mid-funnel content for planning and consideration channels.
Read MoreIllumina welcomed HRH The Princess Royal to mark DNA Day, with 150 students taking part in sequencing a strawberry! Current Global provided …
Read MoreCan the sun stop ice creams from melting? In Pakistan, ice cream lovers are struggling with an enemy: power cuts. To help shopkeepers face t…
Read MoreAs part of 'The Power of a Fragrance' campaign, LYNX presents 'Robbery' & 'Funeral'. In 'Funeral' the fragrance of the deceased sets off an…
Read MoreWith a rich history of using its fragrances to ignite attraction, LYNX presents 'The Power of a Fragrance', featuring two films: 'Robbery' &…
Read MoreIn the dynamic world of communications, our industry landscape demands constant adaptation. Embracing Generative AI (GenAI) offers a leap forward, but success hinges on mindset, empowering time for learning, and fostering a culture of experimentation. GenAI isn't just a tool; it's a catalyst for innovation and future-proofing strategies.
There’s never been a generation so openly obsessed with their wealth (or lack of it). Through our vast study with British 18-35 year olds, quantitatively & qualitatively exploring those that see themselves as “financially engaged”, Mr President has uncovered five distinct segments. In this preview, you’ll get the first glimpse at the segments. For the full report, and to start to understand the future that they really need and desire, visit https://mrpresident.co/intelligence
Artificial Intelligence (AI) plays a pivotal role in the Fourth Industrial Revolution. Fully understanding – and then leveraging – the power and potential of AI will take some time, but many professionals are already integrating it into their working world. There is curiosity about how best to use AI and concern about the current-day job functions that it may largely – or entirely – replace.
Research report carried out by Current Global and MAGNA among 800 people with disabilities in the UK and US into their experiences consuming communications content, and the impact that its accessibility has for their attitudes towards brands. The results of this research report informed our subsequent agency commitment to do all we can to produce accessible communications; and has helped us convince firms around the world of the moral and business imperative to close the disability gap.
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