We move the world through the power of international creativity.
We are Publicis London, part of Publicis Groupe with over 101,000 employees around the world. There's nothing more valuable than an idea that moves the world, our founding belief and the foundation of everything we do. Based in London’s Square Mile, we create ideas that resonate globally.
Publicis London partnered with Cathay Pacific and Bria to launch Artfair, an ethical AI platform empowering artists through licensed styles, fair compensation and audience co-creation.
We needed to reposition Electrolux by showcasing its intuitive, time-led QuickSelect experience as a simple yet premium solution that removes complexity, builds consumer confidence, and drives brand consideration and growth.
We needed to make Electrolux’s AI TasteAssist oven stand out—cutting through a sea of sameness to define the brand as human-smart and premium simple. Driving consideration, market share growth, and a halo effect that builds confidence with consumers and trade.
The world’s first flushable magazine. The campaign brings the “Selfishly Soft” platform to life. A 30 page mag packed with funny editorial, printed on Cushelle’s softest ever toilet paper - designed to be read, torn, used and flushed.
Rooted in a simple human truth that in the UK, mates rarely meet up for heart-to-hearts; it shows up as banter. For a lot of men, closeness sounds like “you w*nker”. The idea was simple, Love You Cans gives mates a way to say “I love you” without ever having to actually say it.
Inspired by Swedish values and lifestyle, the campaign taps into the idea that Swedes live full, rich lives at their own relaxed pace. It demonstrates how Electrolux’s efficient appliances help people reclaim time for the everyday - striking a better wash-life balance.
Our latest campaign for Tourism Ireland brings to life the origins of Halloween. The dramatic black-and-white film captures Ireland's eerie beauty, mystical landscapes and Halloween traditions, inviting viewers to experience Halloween where it began: in the heart of Ireland.
It’s ok to be selfish. For the first time in 14 years, Kenny the Koala is speaking out, and he has a lot to say. In our campaign for Cushelle, Kenny encourages everyone to indulge in 'me-time' with the luxuriously soft toilet paper. It's time to embrace a little selfishness.
'All Aboard’ celebrates the wonderful travel quirks that everyone knows and has. Through a series of TV, OOH, Digital and Radio assets, P&O Ferries have opened its arms to everyone. From packing far too much luggage to having to always sit next to a window, everyone’s welcome.
Our campaign for Tork highlights invisible barriers faced in public restrooms. Real, hand-written stories of these challenges were printed onto Tork paper towels and placed in workplace restrooms to inspire business leaders to create inclusive and hygienic restroom facilities.
After launching JOBST Defy Gravity campaign, our team wanted to take the work one step further. We created Irregular Bold - a bold, irregular font, for bold, irregular people. Then we represented the misrepresented at Cannes and bought home a Silver Lion in the Pharma category!
Lipedema, lymphedema, and venous conditions affect millions, yet many feel hesitant to discuss them. In our latest film for JOBST, we put the spotlight on 6 people living with these conditions and capture the journey embrace their bodies and break barriers.
Our latest work for P&O Ferries challenges the travel industry, reminding people ‘There is Another Way’ to travel. Playful OOH posters located at airports and train stations across the UK poke fun at common frustrations in a way that in a way that resonates with us all.
Good hydration is as important for the mind as the body. That’s why Buxton and Mind have come together, promoting better mental and physical well-being through exercise and hydration. We’re proud to launch the campaign with a film that explores the importance of sweat and tears.
This St Patrick’s Day we launched Tourism Ireland’s biggest campaign to date – ‘What fills my heart?’ showcasing the unrivalled warmth of the people and culture of Ireland. Sharon Horgan, Saoirse-Monica Jackson and Jamie-Lee O'Donnell walk us through their favourite locations.
Farmer Christmas, ‘grower, provider and lover of fabulous festive food’ returns to take us on a tour of the magical barn on North Pole Farm. With a twinkle in his eye, and gravy on his roasties, the Farmer has an appetite for proper Christmas grub and wordplay in equal measure.
Reigniting the UK’s love for Renault by reviving and reinventing the much loved Papa Nicole campaign.
Petit Filous’ new brand platform, Mischief Makes Us, seeks to reassure parents that mischief is healthy and that Petits Filous gives kids the strength and energy to get up to all the mischief they want to.
Morrisons is introducing Farmer Christmas to the nation with this year’s Christmas ad, which follows two young friends discovering the other hero of Christmas. Farmer Christmas works “all year too” in order to deliver a delicious Christmas feast to tables all over the country.
Launching Takis in the UK despite the recent advertising ban on snack food brands.
The second outing of Morrisons’ new brand platform is the brilliant Good To Grow Initiative. Encouraging every schoolkid to get elbows deep in understanding how the food they eat is grown and made. Morrisons are slipping on their wellies to Make Good Things Happen for everyone.
The new platform, 'To the Sea', is a bold new direction for the 180-year-old brand, appealing to the EasyJet and AirBnB generation in the post-pandemic travel market.
An AR experience that lets shoppers literally unbox and explore all there is to know about EE’s new gaming offering.
The tourism industry may be on the quiet side, so we decided to showcase the loudest parts of Ireland's nature instead. The message is a simple one: the streets may be quiet, but the island of Ireland is anything but asleep.
A new on-the-go coffee experience inspired by the essence of craft.
Created with Morrisons this new brand platform aims at inspiring the public to imagine a better way of making, eating and cooking food by seeing the world through the eyes of children.
Tapping into the current mood and mindset of the nation, the longing for escape, we’re positioning P&O Ferries as a desirable liberating force, here to help everyone break-free from the restrictions of travel, when the time comes.
A partnership with WWF that brings to life the attempts of self-trained ‘koala expert’ Jo Robinson to solve an impending koala extinction.
A look back at 2020? No thanks! Our new feel-good Christmas ad for Morrisons celebrates families coming together this holiday season. Set to Dua Lipa’s new track ‘Levitating’, the film features everything from Xmas food being prepared to Tik Tok dancing.
Depaul UK has launched the #SleepBedless viral campaign – asking the public to sleep without beds for a night to raise awareness of hidden homelessness and fundraise to help cover the charity’s coronavirus crisis costs.
Dacia, the best value car brand in the UK, has launched a TV ad to show that when you apply Dacia’s smart engineering and ingenuity to the world of marketing, you can make a little go a long way.
Investec Asset Management unveil a global re-launch as Ninety One. The brand's new identity and proposition pays homage to the firm’s heritage of being ‘Out of the ordinary’ while at the same time creating a differentiated brand, built to thrive in an ever-changing world.
A film to inspire and remind people of Ireland’s timeless nature, culture and history, all of which will be there waiting for us once the COVID-19 crisis has eased and people are able to travel again.
As a result of the Coronavirus, not only are Morrisons' own manufacturing sites working for longer to make more, they are donating £10 million worth of food to local food banks to ensure the whole nation gets fed.
With Brexit looming (yet again), P&O Ferries has launched a campaign to put holidaymakers at ease.
The story of two young friends and their shared experience of the quintessentially 90s school ‘French exchange’ and the relationship that blossoms over the following 30 years.
Thierry Henry is back behind the wheel of his Renault helping football fans get to the game. He will be seen rescuing fans from their everyday commitments – such as the weekly shop or the gym. The series of TV idents will feature on Sky Sports.
Coinciding with the launch of the final series, the six installations immortalise key scenes from the hit TV show, such as battles, dragons, white walkers and matrimonial massacres. They will appear in locations around Belfast, creating a new "fan trail" or pilgrimage for devotee
Created by Publicis London, the out-of-home executions feature tweets from motorists who have become foul-mouthed with rage over the new system, in which vehicles that do not meet stringent emissions standards must pay a £12.50 charge to drive in central London.
Morrisons latest work takes a stroll along Market Street to explore its relationship with suppliers.
Lastminute.com’s first digital and social-led ’Whatever Makes You Pink’ campaign.
Featuring & highlighting Morrisons' Free From range: Christmas. Morrisons Makes It.
Exploring why it's important to spend time with the ones we care about in Nescafé Gold's relaunch.
Helping to make one little boy's first day at school. Tiger baps at Morrisons. Morrisons Makes It.
A giant, 77m long tapestry tells the GoT story so far, showcasing its most epic and famous scenes.
Renault celebrates 40 yrs in F1 with Rosemary Smith, 79, the oldest person to drive an 800bhp F1 car
An innovative purpose-led campaign challenges Brits to break down barriers and find common ground.
Focusing on the all-important role that food plays in the special customs of Christmas.
Depaul Boxes offer assistance during the Downing St move to help young people facing homelessness.
Buxton’s water gives you the vitality you need to feel full of life and make the most of every day.
Revisiting the spirit of Va Va Voom to celebrate the iconic Clio's 25th birthday.
Christmas isn't always easy, but a smile in trying times can make all the difference.
Food means so much more than what's on the plate in our new brand campaign: Morrisons Makes It.
Publicis London’s new TV campaign for Renault communicates the transformative power of the Renault ZOE electric car.
A social experiment on the people of London to see if we really do care about those less fortunate.
Rather than simply telling our audience Ireland was an immersive place full of inspirational experiences, we found a way to prove it to them...
Launch of a multi-million pound campaign from Confused.com introducing new brand icon BRIAN, the fastest insurance comparison robot in the world.
A new campaign from infant nutrition brand SMA that aims to smash the category cliché that life for new mums is always perfect.
A new approach to fundraising via a business initiative selling cardboard boxes to home-movers from Publicis and homelessness charity Depaul UK.
An app, Studio24 allows the user to mix Instagram photos with a track on last.fm to create and share personalised record covers.
A press execution that ran on Pancake Day as part of the activity launched by value brand Dacia last month under the strapline “You do the maths"
A major outdoor campaign for this iconic brand illustrates how Nescafe Original gets you up and ready to attack the challenges of the day ahead.
Launch of Dacia, the Renault-owned car marque with a TV spot entitled 'Frivolity' and featuring the strapline “You do the maths".
Plenty demonstrates the paper-towel’s superior quality and versatility when wet via ads starring the brand’s biggest fan, Juan Sheet.
The online film positions Ireland as the antidote to the potential London transport madness this summer.
The second film in the campaign which included brand and tactical press, a mailer and digital activity including a new Facebook application.
The campaign promotes the new Renault 4+ customer care programme by dramatising all that can happen in life over the 4 year period of cover.
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