Future of the Pitch

A brief for 2025 and beyond

Following a survey of over 100 brand CMOs and agency CEOs, including adidas, EasyJet, Dr Martens, L’Oreal and Channel 4, Creativebrief lifts the lid on the industry’s sentiment around pitching today.

The report is the third iteration of the Future of the Pitch report by Creativebrief, previously published in 2019 and 2022 and exposes that there is still an intense discontent with the way the industry approaches pitching today.