Grey’s mission is to create ideas that drive influence and deliver growth. We’re building the most influential brands of the next decade with Famously Effective ideas. We are experts in creating long lasting, truly end-to-end solutions which are able to live and endure up and down the full spectrum of brand, customer and employee experience. These ideas grow our clients’ businesses and drive their brands forward.
More than just our tagline, Famously Effective is a shared global philosophy that has guided everything Grey has done since our founding more than 100 years ago. Behind it sits a tried and tested formula which allows us to identify the brand levers we need to pull to grow our clients’ businesses and forensically measure the impact/ROI of our work.
By Grey London
Part of Vodafone Ireland’s ‘Not Every Network’ platform, the campaign follows a family through the moments that count most, portraying the network as a constant, reassuring presence and showing that real connection is about more than coverage.
By Grey London
Helly Hansen’s campaign celebrates bonds forged by facing nature’s toughest moments together. As a hiker’s voicemail invites someone special back to the mountains, the wind, nerves and views, because things are better shared. Who will you share the mountain with?
By Grey London
A 60-second Tourism Ireland spot follows an Irish local trying to return a tourist’s lost hat. The playful chase across beaches, past castles, and through towns features dynamic camerawork, natural light, warm grading and an energetic soundtrack to frame the island’s easy charm.
By Grey London
PETA marks National Christmas Jumper Day with three limited jumpers featuring graphic slaughter scenes and nut-roast recipes on the labels. Only 50 available via its site, vegan and vegetarian celebrities will highlight the release and encourage plant-based holiday choices.
By Grey London
Season of cheer, shadowed by unseen harm. Happy Christmassacre opens with twinkling lights and a perfect feast, then veers into dark satire to expose the violence behind it. Bold OOH visuals and stats urge kinder, more conscious choice. #HappyChristmassacre
By Grey London
Vodafone Ireland and Grey London present “The Toymaker”, a heartwarming campaign celebrating the magic of human connection. Part of the Every Connection Counts platform, it shows how Vodafone Broadband brings families closer together by supporting meaningful moments at home.
By Grey London
Grey London partnered with The Coca-Cola Company & WWF-CEE to create Ripples of Change, a documentary celebrating those restoring ecosystems and protecting freshwater habitats. It shows how small actions inspire big transformations, driving sustainability, progress, and hope.
By Grey London
Grey London partnered with Arla to launch Mildly Glorious, a playful campaign celebrating the simple joys of cheese. Highlighting moments like melting on toast or elevating a sandwich, it uses quirky visuals and humour to transform everyday meals into mildly glorious experiences.
By Grey London
Grey London partnered with Pringles to expand its presence in gaming while staying playful. By teaming up with Super Mario, the campaign connected modern gamers and nostalgic 90s fans, celebrating a shared love of gaming and snacking to spark excitement online and in-store.
By Grey London
Grey London in partnership with Lick, and MAC Cosmetics launched the Mac Black 40 campaign to challenge taboos. Highlighting its versatility, the campaign redefines black as a tool for creativity and self-expression across beauty, fashion, and home décor, inspiring individuality.
By Grey London
Grey London’s "Claustrobars" campaign for Stella Artois, shot by Ale Burset, captures the universal experience of crowded bars. Part of the 'Taste Worth More' platform, it shows how moments of effort, like navigating a busy bar, are rewarded with the perfection of Stella Artois.
By Grey London
British farming likes you to imagine green pastures and idyllic barnyard scenes of years gone by but we draw attention to the fact this this isn’t the case. We created a dark but humorous look at the realities of where our pork comes from.
By Grey London
Research from Haleon UK revealed that 1 in 2 children are self conscious about their teeth. Our campaign challenges the idea that teeth have to look aesthetically pleasing to be healthy. We want to make oral health fun and empower children to feel more confident.
By Grey London
A new long term brand platform for Sky Bet, marking a strategic shift from focussing on the betting experience, towards prioritising the modern fan experience. The campaign demonstrates their commitment to putting the football fan at the heart of everything they do.
By Grey London
The launch of TV Play is a huge moment for the brand, landing them a player in the crowded home entertainment space. To do this with credibility, we needed to show up with the same cinematic gravitas that audiences expect from their entertainment, but with a fun twist.
By Grey London
'Sky Bet AccaFreeze' is a exciting new product offering demonstrating Sky Bet's commitment to pushing the boundaries of the betting industry, introducing a unique, market-first feature to the world. This launch is the first campaign we have delivered since being appointed.
By Grey London
We have adapted and remade the famous 'Can Hands' Super Bowl ad for the European market. Pringles is a “playful” brand and this campaign demonstrates that characteristic. We hope fans across Europe will relate to this campaign and hopefully it will make them laugh.
By Grey London
In this new campaign we showcase the Youth Financial Literacy Programme to raise awareness and participation. The ad takes viewers into a rich journey through the world of 80s and 90s educational nostalgia but highlights the importance of learning good financial habits.
By Grey London
Our latest campaign latest ad features the new multigrain crisps and a rockstar hamster, which have more in common than you might think. A fun and surprising campaign that is sure to spark curiosity and trial.
By Grey London
This new campaign is the first step in a new era for Volvo as they utilise their new brand platform “For Life” and reposition how they talk about safety.
By Grey London
Too early for Christmas ads? Never. Very, is the first UK brand to release it's festive campaign - on October 13th. After all, Christmas isn’t just one day, it’s lots of days.
By Grey London
A multi-platform campaign to launch new connected home product, GigaHome. The campaign will run across TV, VOD, OOH, radio, social & digital. David Reviews called it "A beautiful addition to a lovely canon of work by Grey London for the Irish mobile phone network"
By Grey London
Bowers & Wilkins most advanced headphone yet, the Px8 has launched. And with it the second instalment of our Hear True campaign. Bringing people closer to their favourite musicians and what sits behind their artistry. Working this time with the effervescent Moses Boyd.
By Grey London
Marking the opening of the 2022 USOpen finals and paying homage to tennis legend Bob Lutz on his 75th birthday. 2 films showcase the inspiration behind the sneaker design, highlighting Lutz’s career using archive footage & draws attention to how his legacy is often unacknowledged
By Grey London
The new new multi-platform campaign for Secure Net, Vodafone's new digital protection product, sees teenager Aidan navigating his way through the first day of school highlighting how daunting new experiences can be.
By Grey London
Did you know, before the internet, players shared computer games using the sound of binary code loaded onto a system called the ZX Spectrum? In memory of old-school gaming, Pringles has shared an 8-bit depiction of a Pringles chip, created using the sound of binary code.
By Grey London
In the new spot, ‘Overload’, the benefit of Fidelity’s guidance tools and advice for investors of all levels are brought to life. The ad focuses on the way people feel about the choices they have to make, and recreates the relief experienced when you have a simple solution.
By Grey London
In its first global brand refresh in more than 25 years, Pringles goes back to where it all began in this "Mind popping" campaign. The playful ad puts forward the fun theory that humans evolved solely to enjoy the crisp, with our opposable thumbs there to pop open the cans!
By Grey London
Itty Titty Stickies aim to encourage people to place the quirky boob-themed stickers on their contraceptive pill packs as a visual reminder to also check their breasts when taking the pill. 64% of women aged 18-35 years old are not are not checking their chests regularly.
By Grey London
We brought Percy Pig to life for the fist time ever in our new Christmas ad for M&S. The campaign launched with a 60 second ad following a social campaign to tease the voice of Percy #whoispercypig. Another 7 ads showing Percy exploring different food are due for release soon.
By Grey London
Very kicked off Christmas TV campaigns with 85 days still to go! ‘Very Best Excuses’ highlights Christmas as the ultimate excuse to get away with almost anything and targets consumers who like to plan ahead for the festive period.
By Grey London
It’s illegal to flash someone IRL, so why not online? We partnered with Brooke in a campaign to make unsolicited nudes illegal. Look out for dick pics across London, scan the QR code and you're asked to tweet your MP to change the law and make cyberflashing a criminal offence.
By Grey London
Our multinational campaign for Pringles encourages a summer of fun. While there is still much uncertainty around what the remainder of summer 2021 has in store, our new global campaign is set to inspire us to make the most of it - whatever happens.
By Grey London
To make Pringles gamers’ snack of choice, we connected gamers with Pringles and their gaming worlds in a new way. Tempted by the taste of Pringles, we took a real character out of a real game and brought him into the real world - Frank the zombie!
By Grey London
World Heavyweight Boxing Champ Anthony Joshua has been working with Lucozade Sport to market his first sports drink with the brand – Fruit Punch.
By Grey London
Marks & Spencer resurrects its "This is not just food, this is M&S Food" slogan, with a playful twist on the original ad. This modern version features seductive tones from people of all walks of life and tantalising slow-motion videography.
By Grey London
Goodfella’s is returning to TV for the first time in three years with a campaign that aims to boost perceptions of the frozen-pizza brand by introducing a family matriarch character who acts as its "arbiter of quality".
By Grey London
In a collaboration between Grey London & the award-winning illustrator Jago Silver, Volvo release a book that tells the story of a boy called Jack who loves the ocean but wakes up one day to discover it has completely disappeared.
By Grey London
The People's Seat is a new UN campaign that allows people from around the world to watch and have their voices heard during the climate summit COP24, held in Poland from 2-14 December.
By Grey London
Real people talk about their M&S Christmas food favourites, and why they make Christmas special.
By Grey London
Holly Willoughby and David Gandy star in Marks & Spencer's clothing & home Christmas campaign.
By Grey London
M&S unveils "must-have" items across womenswear, menswear, kidswear, home and beauty.
By Grey London
65% of families are non traditional. Volvo wanted to celebrate this in an innovative way.
By Grey London
Our latest work highlights the winning feeling of a Birds Eye dinner for families.
By Grey London
In our latest work for Lucozade, we reimagine the greatest upset story ever told.
By Grey London
McVitie’s shows how the simple act of sharing a biscuit has the power to bring people together.
By Grey London
After 20 years, Lucozade partners up with Lara Croft again to launch "Energy Beats Everything" spot.
By Grey London
With the brand idea, ‘Live Simple’ Birdseye take a fresh approach to their trademark fish products.
By Grey London
Our tale of true Christmas spirit with our favourite Paddington Bear.
By Grey London
No matter what you are experiencing or listening to, emotional moments are intensified with Bose.
By Grey London
No matter what you are experiencing or listening to, emotional moments are intensified with Bose.
By Grey London
Volvo & Sky Atlantic present the true story of the virtuoso that the world never heard.
By Grey London
Volvo & Sky Atlantic present a story of one man's dream to build a farm at the bottom of the ocean.
By Grey London
M&S Spend it Well food spot celebrates the power of food to move you emotionally.
By Grey London
‘Spend it Well’ is designed to inspire and enable people to make every moment special.
By Grey London
Building on the Lucozade's Made to Move platform, a tribute to the life story of Anthony Joshua.
By Grey London
You were made to move and Lucozade Sport was made to help you.
By Grey London
Dancer Maëva Berthelot moves alone through the quiet and empty streets of London for Bose.
By Grey London
Grey London & SomeSuch tell the story of Team Refugee. The first ever Refugee Olympic Team.
By Grey London
An extraordinary film which depicts a man’s journey through life via glimpses of pivotal moments, all set in a lift.
By Grey London
Breakdancing schoolboys take centre stage in our 4G Spotify Premium push for Vodafone UK.
By Grey London
A flying squirrel launches our latest spot for McVitie’s - part of the iconic Sweeet™ campaign.
By Grey London
Set to Love Hurts, by Nazareth, we engage and sympathise with the heart ache fans have to endure when things don't quite go to plan.
By Grey London
Reminding punters that there are some activities that are best enjoyed in the privacy of their own homes.
By Grey London
Many people feel awkward interacting with disabled people. Use our tips to end the awkward.
By Grey London
Many people feel awkward interacting with disabled people. Use our tips to end the awkward.
By Grey London
Lucozade Energy partners with Sony Records rising star, Dominique Young Unique, as part of 'YES' moment activity.
By Grey London
McVitie's 'sweeet' by Grey London
By Grey London
The Sunday Times "Incredible Edibles Ultimate Cookbook" by Grey London.
By Grey London
An audio visual installation in association with Schwartz Flavour Shots and Grey London.
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