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Social Sells 2.0 Report

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In our regular industry insights report, we aim to distil what’s on the minds of progressive brands right now. Based on content and data from the Creativebrief platform alongside our daily conversations with senior level brand marketers, our regular Industry Insights report aims to keep you connected to the industry.

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How the WSL is changing the game

The WSL, the governing body overseeing the top two tiers of women’s football in England, came to Creativebrief seeking a creative agency to help them shake things up. Through a progressive pitch process, which focused on strategic workshops rather than creative output, we partnered WSL with Anomaly, to launch a new emblem and visual identity. Ruth Hooper, CMO at WSL, sat down with Creativebrief's Editorial Director to talk all about it. 

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