Core disciplines: Advertising/Creative, Digital


Brand strategy25%

Key facts:



Number of staff:





Not disclosed


Creatively-led: We believe that truly original creative ideas best solve business and societal challenges.

Strategically Driven: We always develop a rounded, purpose-driven ‘4 Box’ brief based on four key inputs (Culture, Company, Consumer, Category).

Digitally Native: Droga5 NY was born the same year as Twitter, Droga5 London the same year as Slack. We know no other way.

Culturally Sensitive: We start with culture to ensure our ideas positively contribute rather than annoyingly interrupt.


We exist to create and sustain the most influential businesses and brands of the 21st century. We term influence as the capacity to be a powerful or compelling force. In an age where we can skip, switch off or ignore advertising more than ever, we believe the only way for brands to have a meaningful role in peoples’ lives is to be influential to people.
This means crafting brands with purpose, that play valuably in and are an active part of popular culture.
Purposeful brands, to us, believe in action over words, in being generous and never polluting to the cultures they enter, and involving the audience not just the brand in their actions.

Recent highlights:

In addition to the existing talent base of the agency, with its 35 staff and 10 founding clients, Droga5 London has brought fresh energy & leadership to the agency in the form of:
- Bill Scott, CEO, formerly Group Managing Director of Grey London
- David Kolbusz, CCO, formerly ECD of Weiden and Kennedy New York and BBH London
- Dylan Williams, CSO, formerly Global CSO of Publicis and CSO of Mother London

Recent account wins include Asahi, Bowers & Wilkins, Peroni & Secret Escapes.

Office locations:

New York


  • Advertising
  • Digital
  • Content
  • Social
  • Strategy
  • Brand Consultancy

Recent awards:

Creativity Awards
2015 Agency of the Year Creativity Awards
Ad Age Awards
2015 Agency of the Year Ad Age Awards
Effie Awards
2015 Most Effective Independent Agency Effie Awards
Creativity Awards
2014 Agency of the Year Creativity Awards
Ad Age Awards
2014 Agency A-List Ad Age Awards
Ad Age Awards
2013 Agency A-List Ad Age Awards

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