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Sid Lee

London www.sidlee.com

Disciplines

  • Advertising/Creative
  • Integrated marketing
  • Sponsorship

About

Global creative agency with a deep heritage in sport, entertainment and lifestyle.

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Insights

The Belong Effect - 2022-23 Report

Updated research - 8000 Gen Z and Millenials in UK, US, Canada, France - to understand how brands can harness the power of communities to create belonging. In 2022's research, we learned that participation in member-owned vs brand owned communities is twice as effective and 9 in 10 will buy from brands linked to their communities. Check the report for more bite-sized insights.

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Insights

The Belong Effect - 2021-22 Report

An initiative to understand the power and potential of communities, including research into the characteristics that create belonging, the first industry metric for measuring community strength, and an annual index of brands with a high belonging quotient. Belonging matters now more than ever, and brands have a role to play. If done intentionally, community marketing can be a competitive edge and drive exponential growth through the network effects that only communities can create.

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