Core disciplines: Advertising/Creative, Digital

We live in an amazing time, with flame grilled burgers we can microwave in 90 seconds. But today people don’t appreciate how good they have it. So we created ‘What A Time To Be Alive’ a campaign where instead of the nostalgia drenched view of the past, we portrayed the reality of history. In that it was bloody awful. We did this in every medium, from using film and print to juxtapose the horrors of history with the glory of Rustlers, to getting people to actually experience these horrors first hand through social media, 360 VR and even radio.

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