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Bartle Bogle Hegarty (BBH) London

Core disciplines: Advertising/Creative, Integrated marketing

Tesco

Toy Testers

Business challenge

Showcase Tesco's credentials in the toy market and provide some festive 'helpfulness' just in time for Christmas.

Audience

Parents, uncles, aunties, godparents, grandparents - anyone feeling a bit clueless about which toy to buy their kid for Christmas.

Execution

Set in the toy aisle of a real Tesco store, we made a funny and insightful set of social films that put the kids themselves in the spotlight, reviewing the toys of the season in their own words.

Results

By tracking Shoppable Facebook Carousels that were used to retarget those who watched our films, we saw an ROAS of 10:1

A successful comeback

We brought Toy Testers back the following Christmas and saw even better results from the same concept, this time generating an ROAS of 12:1.

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