Joan London proves the power of diverse thinkers
Joan London’s Tom Ghiden and Kirsty Hathaway on why culture is the new viral video, the power of reality TV and the danger of forgettable advertising
JOAN Creative has been breaking the mould for what it means to be a boutique agency since its inception in New York in 2016. A formidable challenger, this female-founded independent serves the global offering of a big agency, while bringing the creativity, agility and fire of a small agency.
The first international shop opened in London in 2023, with the ambition of continuing the JOAN legacy for being one of the most creative and forward-thinking agencies: with a strong vision, powerful award-winning purpose-driven initiatives, and cultural driving work that can live across all platforms. Marketing is not linear. And neither are we.
Joan London’s Tom Ghiden and Kirsty Hathaway on why culture is the new viral video, the power of reality TV and the danger of forgettable advertising
We asked industry leaders if brands need to do more to place action at the heart of their approach to International Women’s Day
The campaign which addresses cancel culture and internet mobs will run across Pearl & Dean UK cinemas
Industry leaders must help to create an environment in which creativity can thrive
Kirsty Hathaway shares the importance of tackling taboos head on
Brixton Finishing School alumni share their thoughts on the year’s most impactful campaigns and what could push them even further
The campaign for Luna Daily from JOAN London faces stigmas around the word ‘vulva’ head-on to promote female health and pleasure
In Mental Health Awareness month industry experts share their most-loved mental health focused campaigns
As Black History Month draws to a close, industry leaders share their thoughts on brand involvement
Tom Ghiden, Managing Director at Joan London, lifts the lid on how brands have capitalised on the cultural phenomenon of hip hop
What brands can learn from the Barbie school of brand experience
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