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How Hip Hop culture evolved into multi-brand empires
Tom Ghiden, Managing Director at Joan London, lifts the lid on how brands have capitalised on the cultural phenomenon of hip hop
Tom Ghiden
Managing Director JOAN LondonAbout
Tom learned the ropes in New York before moving to London in 2015. Since graduating from Brown University, he has worked atleading agencies including Saatchi & Saatchi, Grey, BBDO, and most recently McCann Worldgroup – where he was head of the LondonBusiness Leadership department and heavily involved in global DE&I strategy. He has a proven record of contributing agency growth for international clients as diverse as Proctor & Gamble, Mars, Nomad Foods, and Pernod Ricard, while achieving recognition for award-winning work with brands such as Head and Shoulders and Gillette.
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