Hot Pick

OceanSaver crabs promote plastic-free cleaning products

The campaign by Hearts and Minds, ‘The Ocean will Thank You’ focuses on positivity to encourage sustainable shopping habits

Jeevan Georgina Hammond

Editorial Assistant Creativebrief



OceanSaver launches their first ever TV campaign with a spot that’s scored in the top 5% of laundry ads ever tested by System1. It introduces the nation to a new brand platform “The Ocean Will Thank You” and new brand mascots, the singing crabs, all created by Hearts & Minds.

Hearts and Minds, London

Agencies Featured