Opinion
Industry Insights 2024
Katharine Pebworth
Head of Marketing and PRShare
Brands playing in culture, getting nostalgic and embracing the weird (and wonderful), our latest Industry Insights report delves into what’s on the minds of progressive brands in the first part of 2024.
It’s become increasingly clear that those marketers highly focused on maximising cultural relevance for their brands today are the ones driving exponential business and commercial value for their organisations tomorrow.
Ultimately, building cultural relevance today is something that we increasingly evidently see helping brands to drive exponential brand and business value.
Charlie Carpenter, CEO
Download the report below: