Opinion

#DiversityDrivesCreativity 2023 report

Creativebrief

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Diversity really does drive creativity.

Discover some of the most effective, inclusive campaigns from across the Creativebrief marketing intelligence platform.

Every month, across our social media channels, we’ve been highlighting campaigns from across the Creativebrief network which prove that purpose works and diversity really does drive creativity. From the award-winning Lucky Generals x Virgin Atlantic campaign to the algorithm-changing campaign by CPB for Glenlivet, we’ve seen ample evidence of diverse and inclusive campaigns driving clear, effective results for progressive brands.

In our latest report, we’ve distilled a selection of work to give you an insight into the what, the how and the why of these effective campaigns.

Our hope is that the learnings shared in this report provide the creative fuel for better, more diverse, work.

Nicola Kemp, Editorial Director at Creativebrief

Download the report below: 

 

You can discover even more best-in-class case studies, thought leadership and insights across the Creativebrief platform. 

If you’re looking for your ideal agency partner to elevate your future campaigns, or you want a tool to help inspire, connect and encourage curiosity in your teams, get in touch.
 

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