Press
The Pitch Positive Pledge: has there been a shift in behaviours?
Charlie Carpenter
CEO
The Pitch Positive Pledge: has there been a shift in behaviours? In an article by Campaign UK, Charlie Carpenter, Creativebrief CEO, gives our point of view on the state of the pitch process in the advertising industry.
Campaign Magazine UK
In this article, Creativebrief's CEO, Charlie Carpenter explains why he believes the impact of the Pitch Positive Pledge will only follow a rebalancing of expectations from brands going into the process.