Case Study
AMG Uncovered: Shai Gilgeous-Alexander presents his G 63
By The Hunger
Transforming RELEVANCE into AWARENESS.
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Case Studies
Case Study
Climeworks: Remove to zero
By The Hunger
Breaking category conventions with disruptive creativity.
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Case Study
Switchboard: The Call
By The Hunger
Leveraging the power of ENTERTAINMENT to raise AWARENESS of a new free PHONE NUMBER.
Read MoreNew Work
New Work
Center Parcs
Through extensive research we discovered busy families would be more inclined to book, and even pay more, for undivided attention together. …
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New Work
Dorival
Periods are still a taboo for little girls in many parts of the world. Someone needed to step into the conversation, and who better to do it…
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New Work
Knorr
Levelling the playing field: MullenLowe and Knorr call on the gaming industry for veg equality in top games.
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New Work
Matalan
'We get it; We’ve got you’, Matalan’s new brand platform spotlights the unsung heroes of family life whilst showcasing Matalan's affordable …
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Industry Insights 2024
Playing in culture, getting nostalgic and embracing the weird (and wonderful), find out what's on the minds of progressive brands right now.
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#DiversityDrivesCreativity 2023 report
Discover some of the most effective, inclusive campaigns from across the Creativebrief marketing intelligence platform in our latest report.
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Power of Agency Brands: In Conversation with Agency Leaders
Creativebrief's Stephanie Nattu interviews senior leaders about strong agency brands.
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The Pitch Positive Pledge: has there been a shift in behaviours?
Campaign UK spoke to Charlie Carpenter, Creativebrief CEO, on the Pitch Positive Pledge a year on.
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Creativebrief’s latest report: The Future of the Pitch
Download our latest report on the future of the pitch
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Agency Insight Papers
Insights
R&T FMCG TRAILBLAZERS REPORT
Want to know what you can learn from brands that have blazed a trail in fmcg? Download our inaugural report to read inspiring stories and insights from some of today’s most successful fmcg pioneers, including HANX, Wild, Absolut, Proper and Tesco, to name a few. To access the full report, visit www.rtc.london/fmcg-trailblazers-report
Insights
Real Talk - episode one
Our debut episode of Real Talk features best-selling author and creative director Amy Kean, and Bloom North’s Head of Allyship, Seb Randle, who is also founder of The Helpful Space. This provocative episode delves into the bias we often see in the marketing world, where terminology to describe female leaders differs to their male counterparts. So what did we learn from this outspoken duo? Download to read our five key takeouts...
Insights
Future Proofing Comms Teams In The Age Of GenAI: 3 Learnings.
In the dynamic world of communications, our industry landscape demands constant adaptation. Embracing Generative AI (GenAI) offers a leap forward, but success hinges on mindset, empowering time for learning, and fostering a culture of experimentation. GenAI isn't just a tool; it's a catalyst for innovation and future-proofing strategies.
Insights
Mr President's "Future of Finance" Report
There’s never been a generation so openly obsessed with their wealth (or lack of it). Through our vast study with British 18-35 year olds, quantitatively & qualitatively exploring those that see themselves as “financially engaged”, Mr President has uncovered five distinct segments. In this preview, you’ll get the first glimpse at the segments. For the full report, and to start to understand the future that they really need and desire, visit https://mrpresident.co/intelligence
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