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Old Spice waves farewell to boyhood in coming-of-age parody

The comedic campaign from Wieden + Kennedy positions Old Spice as a milestone marker of growing up

Jeevan Georgina Hammond

Editorial Assistant Creativebrief


Old Spice

Old Spice encourages men to move on from their teenage selves with a new campaign film that illustrates how the brand can provide a clean break with awkward adolescence. The ad was directed by Biscuit Filmworks’ Andreas Nilsson.

Wieden+Kennedy London, London

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