In the dynamic landscape of global aviation, the launch of Riyadh Air, Saudi Arabia's new national airline, was not merely a milestone; it was a beacon of royal ambition and national pride.
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While Buchanan’s was good at building brand associations to aspirational at-home occasions, it was not providing solutions for shoppers planning real gatherings of friends and family. Therefore we created a series of mid-funnel content for planning and consideration channels.
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Raising awareness for the Budweiser and Sir Peter Blake collaboration, making art accessible and showcasing Budweiser's role in popular culture. We launched the world's first fridge frame, offered an interactive experience, and generated over 20 pieces of coverage.
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With Microsoft we created a virtual event exploring AI’s impact on the future of work. With speakers from the likes of McKinsey, Korn Ferry …
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By Grey London
British farming likes you to imagine green pastures and idyllic barnyard scenes of years gone by but we draw attention to the fact this this…
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Playing in culture, getting nostalgic and embracing the weird (and wonderful), find out what's on the minds of progressive brands right now.
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Discover some of the most effective, inclusive campaigns from across the Creativebrief marketing intelligence platform in our latest report.
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Creativebrief's Stephanie Nattu interviews senior leaders about strong agency brands.
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Campaign UK spoke to Charlie Carpenter, Creativebrief CEO, on the Pitch Positive Pledge a year on.
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Download our latest report on the future of the pitch
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In the dynamic world of communications, our industry landscape demands constant adaptation. Embracing Generative AI (GenAI) offers a leap forward, but success hinges on mindset, empowering time for learning, and fostering a culture of experimentation. GenAI isn't just a tool; it's a catalyst for innovation and future-proofing strategies.
There’s never been a generation so openly obsessed with their wealth (or lack of it). Through our vast study with British 18-35 year olds, quantitatively & qualitatively exploring those that see themselves as “financially engaged”, Mr President has uncovered five distinct segments. In this preview, you’ll get the first glimpse at the segments. For the full report, and to start to understand the future that they really need and desire, visit https://mrpresident.co/intelligence
Artificial Intelligence (AI) plays a pivotal role in the Fourth Industrial Revolution. Fully understanding – and then leveraging – the power and potential of AI will take some time, but many professionals are already integrating it into their working world. There is curiosity about how best to use AI and concern about the current-day job functions that it may largely – or entirely – replace.
Research report carried out by Current Global and MAGNA among 800 people with disabilities in the UK and US into their experiences consuming communications content, and the impact that its accessibility has for their attitudes towards brands. The results of this research report informed our subsequent agency commitment to do all we can to produce accessible communications; and has helped us convince firms around the world of the moral and business imperative to close the disability gap.
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