The 10 Group

London the10group.com

Disciplines

  • Branded content
  • Integrated marketing
  • Video production

About

Stories build companies and brands. By creating a golden narrative thread, we help drive authenticity, identity, purpose and dreams.

The 10 Group is a unique blend of newsroom journalists, BAFTA-winning producers, comms strategists and social marketeers who bring an editorial and broadcasting mindset to marketing.

We create content and campaigns that cut through – inspiring employees, attracting and keeping customers and exciting investors.

From live broadcasts and global production to news and influencer campaigns, we put stories into the news ticker and social feeds of our lives.



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Clients

Case Studies

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Case Study

Creating Digital-First Assets

By The 10 Group

The 10 Group has worked with L’Oréal on the Hair the Love campaign, which runs during the Valentine’s Day period each year, since 2019. The content turns Valentine’s Day, which is traditionally linked to romantic love, on its head to focus instead on the special relationship we

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Case Study

Recharging The Zapmap Brand

By The 10 Group

Zapmap, UK's No.1 EV charging points app, wanted to refresh its brand to stay ahead of an ever-growing list of competitors. Following an exciting round of funding, Zapmap asked The 10 Group to provide an updated suite of brand guidelines.

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Case Study

Storytelling With A Purpose

By The 10 Group

Noah’s Ark Children’s Hospice helps young people, children and babies facing life-threatening conditions to enjoy life as much as possible, as well as supporting those who die young to do so comfortably.

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Case Study

Cutting Through In A Cluttered Market

By The 10 Group

Confused.com operates in a cluttered space among competitors who are constantly making noise. When we started working with Confused.com in 2013, they asked us to build awareness of their brand by generating coverage that would allow them to remain top-of-mind for the public.

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Case Study

Highlighting The Gender Pensions Gap

By The 10 Group

Most people have heard of the gender pay gap. But when it comes to pensions equality, awareness is much more limited. NOW: Pensions research revealed that women would have to work from age four in order to have the same pension pot as men. The organisation wanted to lobby for cha

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Case Study

Reaching Global Audiences

By The 10 Group

IWC operated a model of local marketing and content creation that resulted in an often-inconsistent face of the brand to consumer across the globe. As an international brand of luxury, it was crucial for IWC to be seen with clarity and consistency.

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Case Study

The Road To Net Zero

By The 10 Group

Centrica and British Gas have enlisted our support with product launches, the activation of key sponsorships and driving investment programmes across global markets.

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Case Study

Re-Energising A Brand

By The 10 Group

Kensington’s communications felt dated and indistinct. In order to win with their broker audience, they needed to demonstrate that they are a modern lender for a modern world.

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Case Study

Beauty Futures 2025

By The 10 Group

The 10 Group collaborated with Beauty Pie to release their first ever Beautility Report, deep diving into the need for greater transparency in the beauty sector and the impact of the cost of living crisis.

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Case Study

Melting Point: The Race Against Climate Change

By The 10 Group

Formula E's return to racing post-Covid was hugely anticipated and presented Envision Virgin Racing partner Genpact with the opportunity to share a bigger message with the world – a message that would bring to life the reality of the race against climate change.

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Case Study

Raising Profile Inside and Out

By The 10 Group

We collaborated with The Future Laboratory on the development of a thought leading, future-facing foresight report looking ahead to what the connected consumer would look like in 2030.

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Case Study

A fresh approach to graduate recruitment

By The 10 Group

In order to help global organisations to continue future-proofing their workforce, Wiley Edge asked The 10 Group to create a stand-out campaign that would attract bright new talent.

  • Archived Case Studies