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The Cutdown Killers - A survival guide to brand-building on social

There is no doubt that social media has disrupted the advertising world. But with broadcast media in decline, and eyeballs shifting to the small screen, many brands fall into the trap of posting cutdowns of their TV ads on social. Brands need to do more to survive online. To stay ahead of the curve, it's crucial for brands to remain informed and adaptable. We'd love for you to join us for a peek behind the curtain at what is really working on social in 2024.

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Generative AI in Search

How the Gemini model is transforming search for brands

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Real Talk - episode three

ITV's Business Development Director and all-round media expert, Jason Spencer calls BS on the death of linear broadcast TV. Adland has been signalling its demise for a good few years now. But for Jason, this belief is all down to lazy and inaccurate reporting. It’s a continuing debate in our industry, can Jason put it to bed? Download to read our five key takeouts…

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Megatrends Report 2024

At the start of every year, our Consulting team creates a short report designed to highlight the big trends we believe will be influential for our clients. At Iris, we care most about the trends at the intersection of culture and technology. Culture, because marketing is about establishing a place for your brand in the world; and technology because new channels, tools and devices mean people interact with the world in new and interesting ways.

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Annual Sustainability Report 2023

In the face of global challenges, Jellyfish sees a chance for positive transformation. We're not just focused on reducing our carbon footprint, but also on reevaluating our practices and resource distribution to foster a sustainable future. Our journey is one of self-accountability, as detailed in our first Annual Sustainability Report, where we share our progress and roadmap for the year ahead.

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Tug's Perspective on the Performance Media Marketplace

Tug's latest insights piece, focusing on seven key trends that are impacting marketing leaders' approaches and requirements in the marketplace. The performance media marketplace is moving into a new age of effectiveness, which will increasingly see new approaches to media measurement that combine attribution and econometric modelling to track effectiveness across an ever more complex channel landscape.

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Braving the Backlash: How sports brands can take a stand on social

It’s time for sports brands to stand against online hate. 2024 promises to be a banner year for sport, with Euro 2024 and the Paris Olympics headlining. However, our research shows that with major sporting events comes a surge in hate speech. Our new report outlines step-by-step guidance for brands to tackle online hate. Download the full report here: https://wearesocial.com/uk/blog/2024/05/braving-the-backlash/

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HUNTER: Consumer Trends 2024

A summary of HUNTER's latest consumer trends to help supercharge your communication plans and programmes.

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Start the Summer of Sport with The Playbook: Sports Edition

Health and wellness trumps socialising: Brits prioritise fitness over new experiences reveals our new report. Providing new insights into the UK's leisure behaviours and wellness predictions for the year ahead, this report is part of a long-term series investigating emerging consumer behavioural trends. If you're a brand or business looking to tap into the Summer of Sport, then this one is for you.

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Staple to Status: 5 brands putting everyday categories on a pedestal

Great design can transform any product. Pickles, tinned fish, even still water (just look at Liquid Death). In the latest bitesize Show Me, we rummage around the pantry, rooting out five brands that are spicing up even the most quotidian categories.

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Culture makes great work and the workplace great.

CEO George Coleman debates the role of culture on making for a great workplace and on facilitating the best client work.

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Real Talk - episode two

Parallax Founder and AI expert James Hall calls BS on the perception that AI will replace jobs in the creative industry. In the second instalment of Real Talk, James joins Alex and Nickii to combat the scaremongering that often happens in adland when it comes to AI. People have speculated that AI is out to take peoples jobs, and James thinks that’s BS. Download to read our five key takeouts…

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Indulgence in the Age of Wellbeing

Consumers’ collective and apparently contradictory desires to live life both healthily and on-the-go, replacing meals with snacks (*cue Girl Dinner) and indulging in instant pick-me-ups, has created an opportunity for brands in the ‘healthy indulgence’ space. In our latest edition of Show Me, we unveil the five new frontiers of wellness, highlight the snack-stars of the future that play in this space and discuss the role of design in hitting this lucrative sweet spot.

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10 Years of Looking Forward

After a lifetime in design and a decade running Missouri, we’ve learnt a lot about how to define the future for brands, so in this issue we’re looking forward - sharing insights, intuitions and insider knowledge that will help show your brands how to show up.

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Three Days in Tangiers with the House of Beautiful Business.

Opinion piece from Head of Consumer Holly Ward on being human in a life-centred economy, following on from the House of Beautiful Business festival: ‘Between the Two of Us’.

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Real Talk - episode one

Our debut episode of Real Talk features best-selling author and creative director Amy Kean, and Bloom North’s Head of Allyship, Seb Randle, who is also founder of The Helpful Space. This provocative episode delves into the bias we often see in the marketing world, where terminology to describe female leaders differs to their male counterparts. So what did we learn from this outspoken duo? Download to read our five key takeouts...