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Why Sustainability isn' Selling: Don't Lead with Green

Catch A Fire hosted its latest Ignite webinar in early October, the first in a new series, where we, along with a panel of industry experts, tackled the topic of sustainability in relation to consumer behaviour and purchasing motivators. You can find out some of the key insights we took away from this recent in-depth discussion.

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Next Gen Influence

One glance at the content made by today’s creators, and we see a culture in flux. Everything from tone, topics and production norms have changed in the decade since influence’s infancy. To understand what’s coming next, it’s essential for brands and creators to have one eye trained on the next gen of influence. We’ve uncovered five trends illustrating what that next generation will look like.
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How Real People feel about...electric cars

Adoption of electric vehicles seems to have hit some speed bumps. Changing government policies, slowing sales and trade tariffs have all been in the headlines in 2024. Electric Cars were once symbols of the future. So why aren’t we more excited now they are here? We spoke to some real people from across the country, to find out what they really think about EVs. And provide insights to help those involved in marketing the transition.
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How Real People feel about...The Olympics

They feel like biggest thing in the world right now – and certainly one of the biggest marketing opportunities – but just 4 in 10 Britons say they are interested in the Olympic games (YouGov*). That said, in the same survey 57% said they’d rather attend them than a Taylor Swift concert. We spoke to some real people around the country to understand how they feel about the greatest show on earth (the games…sorry, Taylor).
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Future Mum 2035

The next generation of parents will be from the much-discussed Gen Z. How will the world that they have grown up in shape their views of parenting? What societal trends will impact their choices when they're raising children? And what what are the implications for baby and toddler brands? We interviewed some 16-28 year olds to find about their hopes and expectations for the future. And we dug into lots of existing reports and data sources to construct a picture of parenting in the 2030s.
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The Play Book: Family Festive Edition

Our new Play Book is an insights-driven, deep dive into how marketers can capitalise on children's significant influence over brand discovery and purchasing intent. Here at PrettyGreen, we’re experts in campaigns that connect with families. We’ve worked with household names like Hasbro, The Entertainer, and Nintendo not to mention those infamous John Lewis Christmas campaigns. We know all about marketing to parents.
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It's a Flex

Struggling to keep up with the fast-paced online culture? At That Lot, we understand the chaos of social media. Introducing our first Unskippable White Paper: It’s a Flex! This guide helps brands navigate the social landscape, from understanding online culture to embracing AI and social guidelines. We offer tips to avoid the cringe abyss and join relevant discussions. Even we get puzzled by some trends, but our experience can help you find your flex in the social world.
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Beyond borders: emotional storytelling and authenticity drives destination marketing success

Pent-up demand for travel continues to surge but the overwhelming choice of destinations and deluge of cookie-cutter marketing can leave customers with decision paralysis. Often, they can’t see the wood for the (palm) trees, so how can marketers promoting countries, regions or cities stand out? This piece highlights the importance for authentic experiences and avoiding stereotypes to bridge the gap between the audience and destination.
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Hypercycle - Gung Ho's Handbook. Navigate Culture in a Hyped-up World

Fuelled by a continuous churn of ‘microtrends’,  short-term moments often have made it increasingly difficult to predict what is fleeting and what is here to stay. Our 2024 report explores how we arrived where we are, and how to make the best possible decisions both as brands and consumers. The report contains a collection of leading voices in these spaces to assess, un-confuse and reignite the need to nurture true originality and authenticity.

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Embracing Imperfection

It’s not enough to say “our product does this” or “our brand stands for this,” brands need to create a world that invites interaction.In an overstimulating digital world, we're seeing brands embrace an 'entertain or die' mechanism for survival and vitality. Check out our latest thoughts on Embracing Imperfection, where our Cultural Strategist Ruby unpacks this shift in branded content and vitality.

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Championing Our Future Talent by Rebecca Ziantoni

Rebecca Ziantoni from the business team and active member of McCann Manchester’s DE&I Council shares her thoughts on how we can all help champion future talent entering the industry. Rebecca’s thought provoking piece was prompted by a Bloom North panel event Rebecca attended on dismantling stigmas and promoting inclusivity in the workplace.

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Expertise & Experience: What Customers Want From Premium Brands In 2024

Premium brands are having to juggle new factors like a changing audience and their values, how to provide better experiences, how to tell their stories better and how to be more relevant to an increasingly discerning clientele. Our new report explores what customers want from premium brands in 2024 and the new demands that have reshaped the luxury environment.
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Love it or Loathe it?: Brand Identities We've Grown to Love

As the Olympics draw to a close, we reflected on the broader Paris 2024 brand identity - how we collectively felt about it when first launched and how we feel about it now having seen it brought to life across a summer of sporting excitement. And in doing this, we decided to pause, take a moment and reflect on a few recent brand identities that have taken us on an emotional journey - from our initial feelings at their launch to our current perceptions once experienced.
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Why More High-Street Brands Need to Embrace Midlife Women

Are high-street brands doing enough to embrace midlife women? As luxury fashion labels such as Burberry and Loewe incorporate older female icons into their advertising, high-street brands are falling behind. Louise Canham, Associate Creative Director, explained why more brands should be spotlighting the diverse and vibrant reality of midlife women.

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The Big AI Debate: Creativity, Ethics and Human Connection

There was no doubt that the role of AI in media and advertising was going to be a hot topic at Cannes this year. But quite the level of chatter we saw coming off the Croissette proves this really is the topic of the year for our industry. Quite simply, how could – and should – AI shape the work that we do? What are the risks – both business and human? Can AI be an inspiration and propellant for creativity, or is it simply a threat to craft?

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Transforming Customer Services with LLMs

Imagine a world in which you never have to press 1, trawl through webpage loops, or watch a bot type out “I’m sorry, I don’t understand” ever again. Booking an optician’s appointment; rescheduling hotel check-in dates; even finding out how to replace your dishwasher filter. All completed in seamless – dare we say enjoyable? – experiences. This is the world we envision for customer services. And it’s currently in creation, with the help of Large Language Models (LLMs).