WHAT'S TICKING • Vol 8 (5)

Google is reshaping the way platforms like X and TikTok operate, YouTube has announced a host of new creative tools and features at the "Made On" showcase event, and Meta users can now create multiple Facebook profiles.

The Reputation Report: September 2023

In our latest monthly Reputation Report Divisional MD Tim Jotischky shares his expert insight on the allegations surrounding Russell Brand and it being the latest in a series of hits to the BBC’s reputation. Neil McLeod analyses the government’s investigation into the misuse of SLAPPs and the significant shifts this could bring. Finally, Rhys Merrett analyses Arm’s snub to the LSE following its high-profile IPO and the difficulties the LSE is facing surrounding this. https://bit.ly/3thg9Z6

Is this real?

Our Concept Senior Account Executive, Ella Bradley, takes a closer look at the content making waves on social.

The value of influencer content

We asked our in-house experts across Social, PR, Creative & Digital how valuable influencer content is to your wider marketing strategy.

Spotlight on Social - What's new?

⭐Spotlight on Social ⭐ We look at the latest news and updates in September from the world of #socialmedia

Influencer Marketing

By harnessing the power of word-of-mouth and scaling it via the medium of social media, it’s no secret that influencers play an increasingly active and important role in moulding the online marketing landscape as it continues to evolve. Here are 6 trends from the world of influencer marketing that are emerging as we head into the final quarter of 2023.

WHAT'S TICKING • Vol 8 (4)

Instagram is on a roll with three new features that promise to enhance the user experience, Threads introduces enhanced desktop features and conversation-following capability, and Pinterest has unveiled an array of new ad products and features that are aimed at enhancing user engagement and marketing opportunities.

Newstalgia: Why brands look back to move forward

Discover how beloved brands from Barbie to Burberry are resurrecting the glories of the past to offer a comforting familiarity during the whirlwind of modern life.

WHAT'S TICKING • Vol 8 (3)

Supercharge your holiday marketing season with Meta's brand-new guide on automation and generative AI ad tools, YouTube is revamping its ad formats for a better user experience and increased revenue potential, and Pinterest introduces a new body type matching AI-based system to improve its discovery tools.

WHAT'S TICKING • Vol 8 (2)

TikTok's Effect House AR studio has officially left beta mode, Threads launches initial test of keyword search and, X adds streamlined reply options for DMs.

Post-idea advertising: Find the human story

Declining TV impacts, the arrival of AI and, arguably, the ‘post-truth’ era of politics we now live in has been matched with the new ‘post-idea’ era in advertising. Much of what we see in a TV ad break is orientated towards performing now, it is mechanistic and low-concept, relying on trickery to suggest craft and care — but where's the idea? isobel Planning Partner explores the strength of the creative idea. Originally published by MediaCat.

England Rugby need a ‘Bazball’ style lesson in brand engagement

‘Borthball’ doesn’t quite have the same ring to it as ‘Bazball’. But when it comes to building a fan base, creating entertainment, and brand engagement, Steve Borthwick and Owen Farrell could do with taking a serious look at the new brand of English cricket that Brendon McCullum and Ben Stokes have created. Read what Jamie's had to say here. Written by isobel, originally published in London Daily News.

It's the taking part that counts' - so why aren't women taking part in sport?

Yonder launches Culture Magnet to optimise organisational culture to drive business results

Digital exclusion: 4 ways to create digitally inclusive strategies

Measure the opportunity and grow your business with digitally inclusive strategies

Yonder ranked among top innovation and marketing consulting firms in the UK 2023