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TIPS: Marketing and PR for bars and restaurants

We were tasked with putting Golazio, a brand-new Italia 90's themed bar on the map. Working closely with the owner, who has no previous hospitality experience, BIG little LDN needed to create and establish the Golazio brand and create talkability amongst the local community, football fans and the press in the run-up to its opening. So how can you replicate this growth for your own bar or restaurant and generate the footfall you need to stay open past year one?
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The Food & Drink Report 2022

Two years after the Covid pandemic plunged the UK into national lockdowns, an end to restrictions and opening up of society has seen people re-emerge into the ‘new normal’. But while there might be a general enthusiasm around the return to regular socialising and largescale events, we see a lot of instability around consumer finances, availability of goods and people’s mindsets. The cost of living is a huge concern, as economic crisis and rise in energy prices eats into disposable income...
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The 2021 Food & Drink Report

The fifth annual Food & Drink Report is based on exclusive consumer research and explores key trends in the behaviour and attitudes of UK shoppers. In 2021 – the year of Brexit, Britain’s exit from the EU is less of a concern for shoppers. Unsurprisingly, this year’s findings are overwhelmingly influenced by the Covid pandemic, with more trends emerging a year after the nation first went into lockdown.
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What’s Ticking • Vol 3 (4)

This week, major brands continue to pause advertising X, President Biden joined Threads, and Hootsuite uncovers what we should be considering when building out our social strategies for 2024.
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Turning Trust: Future proofing your creator strategy

The cost-of-living crisis has had an obvious impact on spending habits, but it’s started to influence some more unexpected behaviours too. With ongoing financial strain has come a growing distrust of influencers and a move towards to UGC in search of more ‘authentic’ recommendations. This talk explores what that means, and what we can do about it.
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Our Northern cities predictions for 2024

From the rise of metro mayors to a celebration of culture and heritage, Head of PHA North Hannah Craig has predicted her top three trends for the North in 2024. Click below to read in more detail about what the new year could have in store.

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How PPC and Paid Social work together to drive performance

PPC and PaidSocial are two of the most important digital marketing strategies used to drive traffic and enquiries. Senior Paid Social Account Director Aron Jheeta and Paid Search Account Director Lucinda Martin discuss how you can supercharge your marketing strategy by integrating the two services to drive performance.
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WHAT'S TICKING • Vol 10 (2)

Meta has announced a new feature allowing users to opt-out of read receipts for direct messages (DMs) on Instagram and other Meta messaging platforms, YouTube is testing new generative AI features, including topic summaries for comments and its own conversational AI tool, and Google has released its Top 100 most-searched-for products of 2023, providing insights into popular trends and aiding holiday shoppers in finding the perfect gifts.
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Paid Social: A beginners guide

Over the years organic social media reach and engagement rates have declined, highlighting that social media is increasingly becoming a pay-to-play model where brands must utilise paid social in the most effective way possible. Our guide to #PaidSocial provides beginners with the perfect opportunity to discover its fundamentals, how paid influences the funnel and what it’s not.
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How to promote your mass participation event

Last month we celebrated a decade of working together with the Royal Parks Half - London. Over the last 10 years, we have successfully positioned the race as London’s most iconic half marathon, as well as engaging with key stakeholders to ensure that the race continues to be celebrated for its charity and sustainability credentials. Reflecting on the long-term partnership, we share our top tips to consider when looking to drive widespread exposure of an upcoming mass participation event.

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Patient care to PR: Communicating AI healthcare stories

We discuss tactics on how a healthcare PR strategy can help communicate AI healthcare stories in the media.

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WHAT'S TICKING • Vol 10 (1)

TikTok has published an E-Commerce Starter Guide aimed at helping brands dive into advertising on the platform, Instagram has introduced new enhancements, from the inclusion of looping video clips in Notes to the availability of Reminder Ads for Stories and the experimental testing of Collaborative Carousel Posts, and Threads is expanding its features with the addition of GIFs and polls in-stream.
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The Closet Undergrad

Our Head of Activation – PR, Social and Content, Caroline Gill, reflects on how she ‘made it’ in marketing without a degree.
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“The first step in reducing your carbon emissions is to understand them”

In this article Recipe MD Ali Morgan explains why Recipe has enlisted the help of Treepoints, a social enterprise that assists everyday people in living a planet-positive lifestyle. Subsequently, Anthony Collias, CEO and co-founder of Treepoints, sheds light on what the company has been doing to help create more transparency and clarity surrounding the climate crisis to help more people better understand the threat and feel empowered to fight for positive change.
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WHAT'S TICKING • Vol 9 (4)

Brandwatch has released its State of Social report for 2024 to help brands develop their strategies for the new year, Instagram introduces new features to enhance engagement, and LinkedIn has announced an update to its profile verification offering.
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WHAT'S TICKING • Vol 9 (3)

Meta has been very busy evolving the Threads app with a variety of new features to attract a broader user base, Google has been working on some new updates in search, and YouTube introduced Spotlight Moments, a new ad option allowing advertisers to feature ads during major cultural events, like Halloween, Christmas, or the Oscars for example.