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FANDOM IS DEAD. WELCOME TO FANCOM.

Our Sport & Entertainment division celebrated our twentieth anniversary by launching our supercharged strategic collective, Passion Pulse, and our new approach to connecting brands to consumers through the things they love. Read our report below and experience our reshaped brand identity on our new website - https://sportandentertainment.mcsaatchi.com/

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Mastering Sustainability Messaging: How to Engage 'Persuadables' on Climate

Struggle to find the words to craft clear and compelling comms on climate?  Keen to engage new audiences with your sustainability messaging and grow your market share? Media Bounty’s exclusive new research, “Why words matter: a new way to speak to Brits about climate change” uncovers the language, symbolism and semiotics that engage 'The Persuadables' - the 69% of the UK who believe in climate change - but are yet to start shopping sustainably. Head to our website to access the full report.

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The Weber Forecast

This week's snippet from The Weber Forecast is the return of appointment TV. Since the start of January, 'Traitors Fever' has taken over the UK. For the first time in a long time it felt like we were all finally engaging in a shared experience. Nick Hilton described the excitement around the show as the “beginning of a rebellion against the illusion of choice offered by streaming”. we kind of hope it is to. Want more Forecast? Email [email protected].

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Social Media Trends Set to Define 2024

2024 will see social media become one of the most important marketing channels for brands. As the platforms evolve, we’ll be presented with fresh new opportunities, challenges, and unanswered questions. In our latest Social Media Trends Report, Luke Taylor and Calum Macdonald Ball, Heads of Social & Influencer at McCann Content Studios are delving deep into the key trends shaping 2024.

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Trading Up: How to use influencers to boost B2B campaigns

The use of B2B influencers in marketing campaigns is a trend that’s here to stay. We recently interviewed over 100 UK senior marketers across retail, hospitality and construction businesses, exploring how Trade & B2B influencers have the capacity to boost campaign engagement and become an essential, impactful, and measurable part of their communications armoury.

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World's Simplest Brands

From where they shop to how they communicate, people put a premium on experiences that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, simple.

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The Weber Forecast

This week's snippet from The Weber Forecast is the disappointment in dating. It has been reported that people are falling out of love with dating apps, singles are becoming tired of swiping, and looking for new ways to meet people. Increasing numbers of young people are staying. Can brands change the conversation about what we consider success to be in our younger years, focusing on personal development rather than social and romantic? Want more Forecast? Email [email protected].

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How social, influencer and PR teams can navigate “cancel culture”

Cancel culture now extends beyond calling out egregious celebrity behaviour to also scrutinising brand and influencer actions. Speaking on social issues can be a double-edged sword; as social media and PR teams continue to grapple with conflicting opinions on corporate activism, we know at minimum that we must stress the importance of authentic words backed by meaningful action to avoid performative backlash. Navigating this landscape requires communicators to stay informed, agile and prepared.

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Decoding 2024’s Communications Landscape

2024 promises innovation and transformation. Comms teams can expect a focus on strategic decision-making amidst economic uncertainty, as well as an emphasis on PR measurement beyond coverage to business impact. AI, having gained momentum in 2023, will enter the PR mainstream and communicators should leverage new tools, thoughtfully. Additionally, there will be a shift towards further prioritizing customer experience and adapting communication strategies to evolving generational perspectives.

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Travel’s Place in the Quiet Luxury Movement

The luxury travel industry has long been shifting from prizing ubiquitous expressions of wealth — caviar, champagne, marble, cut crystal and the like — to authentic experiences with a sense of place. However, the educational and immersive opportunities that come naturally with most travel offer an organic pivot to a more subdued expression of luxury.

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How CMOs can simplify their brand experience

In today’s rapidly evolving market—a world riddled with complexity—simplicity has emerged as a driving force behind successful brand experiences. Head of Strategy, EMEA, Rishi Dhir, delves into the concept of brand experience and unveils why the best brand experiences have simplicity at their core.

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AI Dominated Davos and CES. What Does it Mean for Communicators?

After shaping Davos and CES this year, it’s safe to say that AI is more than another fad. At KWT Global, we’ve discovered several core strategies that can successfully usher AI into the workplace, from starting with understanding where AI can improve work processes and enhance client service, to having clear policies and guidelines around AI usage and beginning to test and identify specific tools for workflows.

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WHAT'S TICKING • Vol 12 (3)

X has started the year with a range of updates to ultimately become a super-anything app, the latest "State of Mobile" report by data.ai reveals a surge in app spending and increased social media engagement, and Meta removes more targeting options for ad campaigns.

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The Weber Forecast

This week's snippet from The Weber Forecast is the rise of silly subvertising. Recently we have seen brands using parady to cut through - and we think 2024 will be the year that see more ads and products get created with the intention of being spoofed. When Balenciaga unveiled a $900 skirt that resembled a bath towel, IKEA was quick off the mark to parody the item with its £16 alternative. Cleverly tapping into culture. You love to see it. Want more Forecast? Email [email protected].

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The Weber Forecast: UNLOCK24

What is to be expected in 2024? In our UNLOCK24 Weber Forecast we deep dive into the top trends that we think are going to shape the landscape in the coming year. In this report we look into the next generation, the tide turning on influencers, entering into ‘panopticontent’, returning to a simpler lifestyle and all the political events. To find out more, read our report to see our predictions for 2024.

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WHAT'S TICKING • Vol 12 (2)

Rival IQ dropped their 2024 Instagram Stories Benchmark report, breaking down metrics like taps, retention, exit rate, and more, TikTok's 2024 Content Planning calendar includes essential dates, tips, and notes for your campaign planning, and Instagram is testing an expansion of its Collections feature, allowing users to share curated sets of posts on their profiles.