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The Play Book: Family Festive Edition

Our new Play Book is an insights-driven, deep dive into how marketers can capitalise on children's significant influence over brand discovery and purchasing intent. Here at PrettyGreen, we’re experts in campaigns that connect with families. We’ve worked with household names like Hasbro, The Entertainer, and Nintendo not to mention those infamous John Lewis Christmas campaigns. We know all about marketing to parents.
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It's a Flex

Struggling to keep up with the fast-paced online culture? At That Lot, we understand the chaos of social media. Introducing our first Unskippable White Paper: It’s a Flex! This guide helps brands navigate the social landscape, from understanding online culture to embracing AI and social guidelines. We offer tips to avoid the cringe abyss and join relevant discussions. Even we get puzzled by some trends, but our experience can help you find your flex in the social world.
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Beyond borders: emotional storytelling and authenticity drives destination marketing success

Pent-up demand for travel continues to surge but the overwhelming choice of destinations and deluge of cookie-cutter marketing can leave customers with decision paralysis. Often, they can’t see the wood for the (palm) trees, so how can marketers promoting countries, regions or cities stand out? This piece highlights the importance for authentic experiences and avoiding stereotypes to bridge the gap between the audience and destination.
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Hypercycle - Gung Ho's Handbook. Navigate Culture in a Hyped-up World

Fuelled by a continuous churn of ‘microtrends’,  short-term moments often have made it increasingly difficult to predict what is fleeting and what is here to stay. Our 2024 report explores how we arrived where we are, and how to make the best possible decisions both as brands and consumers. The report contains a collection of leading voices in these spaces to assess, un-confuse and reignite the need to nurture true originality and authenticity.

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Embracing Imperfection

It’s not enough to say “our product does this” or “our brand stands for this,” brands need to create a world that invites interaction.In an overstimulating digital world, we're seeing brands embrace an 'entertain or die' mechanism for survival and vitality. Check out our latest thoughts on Embracing Imperfection, where our Cultural Strategist Ruby unpacks this shift in branded content and vitality.

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Championing Our Future Talent by Rebecca Ziantoni

Rebecca Ziantoni from the business team and active member of McCann Manchester’s DE&I Council shares her thoughts on how we can all help champion future talent entering the industry. Rebecca’s thought provoking piece was prompted by a Bloom North panel event Rebecca attended on dismantling stigmas and promoting inclusivity in the workplace.

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Expertise & Experience: What Customers Want From Premium Brands In 2024

Premium brands are having to juggle new factors like a changing audience and their values, how to provide better experiences, how to tell their stories better and how to be more relevant to an increasingly discerning clientele. Our new report explores what customers want from premium brands in 2024 and the new demands that have reshaped the luxury environment.
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Love it or Loathe it?: Brand Identities We've Grown to Love

As the Olympics draw to a close, we reflected on the broader Paris 2024 brand identity - how we collectively felt about it when first launched and how we feel about it now having seen it brought to life across a summer of sporting excitement. And in doing this, we decided to pause, take a moment and reflect on a few recent brand identities that have taken us on an emotional journey - from our initial feelings at their launch to our current perceptions once experienced.
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Why More High-Street Brands Need to Embrace Midlife Women

Are high-street brands doing enough to embrace midlife women? As luxury fashion labels such as Burberry and Loewe incorporate older female icons into their advertising, high-street brands are falling behind. Louise Canham, Associate Creative Director, explained why more brands should be spotlighting the diverse and vibrant reality of midlife women.

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The Big AI Debate: Creativity, Ethics and Human Connection

There was no doubt that the role of AI in media and advertising was going to be a hot topic at Cannes this year. But quite the level of chatter we saw coming off the Croissette proves this really is the topic of the year for our industry. Quite simply, how could – and should – AI shape the work that we do? What are the risks – both business and human? Can AI be an inspiration and propellant for creativity, or is it simply a threat to craft?

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Transforming Customer Services with LLMs

Imagine a world in which you never have to press 1, trawl through webpage loops, or watch a bot type out “I’m sorry, I don’t understand” ever again. Booking an optician’s appointment; rescheduling hotel check-in dates; even finding out how to replace your dishwasher filter. All completed in seamless – dare we say enjoyable? – experiences. This is the world we envision for customer services. And it’s currently in creation, with the help of Large Language Models (LLMs).

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Your Next Voice Skill - Where To Start

The Voice Consumer Index 2023, from Vixen Labs and Delineate, revealed that more than 60% of people use voice assistants (Amazon Alexa, Google Assistant or Siri) in the UK and US. This means there are plenty of ways in which brands can and should satisfy customer needs via voice. Read our document which will give you a few ideas on how to get started with Alexa skills. To make it even simpler, they have been divided by sector.

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Diversity, Equity & Inclusion Report 2023

The Jellyfish Diversity, Equity, and Inclusion (DEI) Report for 2023 represents a pivotal milestone in our ongoing commitment to fostering an inclusive workplace environment. Rooted in our core values, this report provides a comprehensive overview of our organization's diversity landscape, guided by insights gleaned from the DEI data census. The report is based on collected voluntary, confidential, and anonymous feedback and data from 66% of our Jellyfish employees worldwide throughout Dec 2023.
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Introverts Need Exercise, Too. How Can Sports Brands Up Their Game With Us?

Despite a growing love for fitness, many introverts feel sports brands don't resonate with them. They enjoy running, swimming, and cycling but avoid highly social activities like triathlons and "bro energy" environments. While they value premium sports gear, they dislike shopping at stores that feel like nightclubs. Introverts like sports' vulnerability and creativity but seek brands that acknowledge their less social fitness journey.
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How to reduce the sustainability price premium

To make sustainability the norm amid a cost-of-living crisis, marketers must reduce the sustainability premium. Key strategies include building brand demand, reinvesting extra sales into customer value creation, and aligning customer and environmental benefits to enhance brand credibility.
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Football’s fashion own goal

Football should leverage its fashion potential, as Lionel Messi’s pink Inter Miami shirt made Vogue's top ten list. Despite being the world's biggest sport, football lags in fashion influence compared to basketball and tennis. Paris Saint-Germain excels by collaborating with top fashion brands. Other clubs should follow PSG's lead, treating kit launches as major branding opportunities and not just sports merchandise.