Hot Pick

PlayStation transforms London Underground signs into iconic gaming shapes

While we may not be on the tube, this campaign ensured the Tube and PlayStation made it onto our feeds, a compelling example of how outdoor installations are so successfully amplified via social.

By Izzy Ashton

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NHS England and MullenLowe deliver a creative call to arms

‘We Are The NHS’ has become more than a marketing platform in the latest beautifully shot spot which provides a moment of reflection on 72 years of the nation’s health service.

By Nicola Kemp

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For Tesco, there’s no naughty list this year

After a year of unrelenting uncertainty and hardship for many, an ad break that can put a smile on people’s faces feels more important than ever.

By Izzy Ashton

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CALM focus on the fragility of family mental health

Campaigns like this are an important reminder of the power of storytelling to help change the narrative.

By Izzy Ashton

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Pizza Hut’s Christmas pizza kicks off the festive feasting season

When there is much that is unsettling about the world we live in, campaigns such as this are important reminders of the restorative power of humour and, of a novelty pizza to brighten up the winter evenings.

By Izzy Ashton

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Childline and The Gate stop kids in their tracks with stop motion storytelling

‘Nobody is Normal’ is a beautiful piece of creative work, a stop motion animation, that conveys the vital message to children; that you are not alone.

By Nicola Kemp

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PlayStation celebrates the human desire for epic exploration

PlayStation’s campaign captures the magic and power of escapism, of exploring beyond what you thought was possible, even if that’s just from the sofa.

By Izzy Ashton

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Argos’ Book of Dreams recaptures the magic of Christmas

This year more than ever, it feels as though the UK could do with a little bit of magic, to lift people’s spirits as the crisis lengthens.

By Izzy Ashton

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How The Black British Network encourages action not just words

What organisations and individuals do now is more important than what they say, an ethos that is at the heart of The Black British Network.

By Izzy Ashton

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Greenpeace highlights the global consequences of meat consumption

The campaign demonstrates the power of storytelling through animation to spread the message about climate change and the industrial scale devastation of the natural world.

By Izzy Ashton

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NHS encourages people to not ignore their symptoms and seek support when needed

Perhaps more than ever the public is in need of reassurance in every aspect of their lives and the NHS aims to do just that, to remind people to take care of themselves and find the help they need.

By Izzy Ashton

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RNIB highlight the need for accessible design with the first accessible pregnancy test prototype

This prototype has been designed to highlight the need for accessible design, to respect the autonomy of women who simply want to find out their results in private without having to rely on someone else.

By Izzy Ashton

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Stamma partners with Wikipedia to tackle harmful language around stammering

Campaigns like this are essential tools when it comes to education and ultimately, shifting the narrative, helping to shine a spotlight on harmful language used and dismantle it in the process.

By Izzy Ashton

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Dunelm celebrates the idiosyncrasies of home life

It’s the messiness of this campaign that feels particularly important; it does not attempt to shy away from the reality of life but rather celebrates it in all its imperfect glory.

By Izzy Ashton

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Ginsters celebrates the local community and the Cornish way of life

This campaign successfully captures the expertise of a local business, celebrating a community at the heart of a national brand.

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