Hot Pick

We Are Undefeatable campaign gets better with age

The pitch perfect campaign is a reminder of the power of inclusive advertising

By Nicola Kemp

Read more
Hot Pick

Fibre One and Impero show the joy of inclusive health

The launch of the brand’s Crave Club shows that healthy eating doesn’t have to be joyless.

By Nicola Kemp

Read more
Hot Pick

McDonald’s and Leo Burnett turn to the joy of laughter

The restaurant giant’s new brand platform manages to be both simple and soulful.

By Nicola Kemp

Read more
Hot Pick

Sipsmith serves up a masterclass in craft and humour for Wimbledon partnership

Craft and creativity create a winning combination in this perfectly formed partnership, created by Ogilvy.

By Nicola Kemp

Read more
Hot Pick

Morrisons shows power of positivity with ‘Make Good Things Happen’ campaign

Publicis•Poke’s joyful new spot underlines the power of the little things in a post-pandemic advertising era.

By Nicola Kemp

Read more
Hot Pick

Rewriting Extinction and Media Bounty show the power of long-term investment

Creative collaboration underpins a groundbreaking plan to save hundreds of species from extinction.

By Nicola Kemp

Read more
Hot Pick

Global brand and local artist: adidas and The Corner playfully troll England

adidas has successfully showed the power of thinking local, with a new campaign taking over Glasgow and trolling England by using graffiti on an outdoor ad to announce that: “It’s coming hame”.

By Nicola Kemp

Read more
Hot Pick

Danone and The&Partnership deliver light relief to the yogurt category

A new campaign for Danone's Light & Free brand successfully pokes fun at the category norms.

By Nicola Kemp

Read more
Hot Pick

Lapierre and VIRTUE tap into the mental freedom of biking with ‘Ride Your Next’

A new campaign underlines the feeling of control that getting out and cycling can provide.

By Nicola Kemp

Read more
Hot Pick

‘Change a bit for good’: Mother and Ikea democratise sustainability

Ikea’s latest campaign perfectly punctures consumer fatigue surrounding the climate crisis.

By Nicola Kemp

Read more
Hot Pick

John Ayling & Associates lands mental health message for the Mental Health Foundation

The charity’s largest ever campaign highlights the need for greater understanding of mental health issues.

By Nicola Kemp

Read more
Hot Pick

Dept and Tribe create a 3D virtual world for Eurovision

Dept’s groundbreaking virtual experience brings creative energy to the Eurovision Song Contest.

By Nicola Kemp

Read more
Hot Pick

Now You Can shows the power of simplicity for haircare brand Batiste

As hairdressers re-open and we emerge from lockdown, the haircare market may well develop its own bounce-back myth; a new campaign from The Corner for Batiste.

By Nicola Kemp

Read more
Hot Pick

The North Face gamify the slopes at Tomorrowland Winter

With Tomorrowland Winter put on hold this year, the festival’s sponsor The North Face working with 1000heads decided to bring the IRL experience to life in URL form.

By Izzy Ashton

Read more
Hot Pick

Virgil Abloh and Braun partnership underlines the enduring power of artistic collaboration

The collaborative approach is a powerful reminder of the ability of a well-executed partnership to elevate a brand above the everyday and connect with consumers through sheer design brilliance.

By Nicola Kemp

Read more