Hot Pick
We Are Undefeatable campaign gets better with age
The pitch perfect campaign is a reminder of the power of inclusive advertising
By Nicola Kemp
Hot Pick
Fibre One and Impero show the joy of inclusive health
The launch of the brand’s Crave Club shows that healthy eating doesn’t have to be joyless.
By Nicola Kemp
Hot Pick
McDonald’s and Leo Burnett turn to the joy of laughter
The restaurant giant’s new brand platform manages to be both simple and soulful.
By Nicola Kemp
Hot Pick
Sipsmith serves up a masterclass in craft and humour for Wimbledon partnership
Craft and creativity create a winning combination in this perfectly formed partnership, created by Ogilvy.
By Nicola Kemp
Hot Pick
Morrisons shows power of positivity with ‘Make Good Things Happen’ campaign
Publicis•Poke’s joyful new spot underlines the power of the little things in a post-pandemic advertising era.
By Nicola Kemp
Hot Pick
Rewriting Extinction and Media Bounty show the power of long-term investment
Creative collaboration underpins a groundbreaking plan to save hundreds of species from extinction.
By Nicola Kemp
Hot Pick
Global brand and local artist: adidas and The Corner playfully troll England
adidas has successfully showed the power of thinking local, with a new campaign taking over Glasgow and trolling England by using graffiti on an outdoor ad to announce that: “It’s coming hame”.
By Nicola Kemp
Hot Pick
Danone and The&Partnership deliver light relief to the yogurt category
A new campaign for Danone's Light & Free brand successfully pokes fun at the category norms.
By Nicola Kemp
Hot Pick
Lapierre and VIRTUE tap into the mental freedom of biking with ‘Ride Your Next’
A new campaign underlines the feeling of control that getting out and cycling can provide.
By Nicola Kemp
Hot Pick
‘Change a bit for good’: Mother and Ikea democratise sustainability
Ikea’s latest campaign perfectly punctures consumer fatigue surrounding the climate crisis.
By Nicola Kemp
Hot Pick
John Ayling & Associates lands mental health message for the Mental Health Foundation
The charity’s largest ever campaign highlights the need for greater understanding of mental health issues.
By Nicola Kemp
Hot Pick
Dept and Tribe create a 3D virtual world for Eurovision
Dept’s groundbreaking virtual experience brings creative energy to the Eurovision Song Contest.
By Nicola Kemp
Hot Pick
Now You Can shows the power of simplicity for haircare brand Batiste
As hairdressers re-open and we emerge from lockdown, the haircare market may well develop its own bounce-back myth; a new campaign from The Corner for Batiste.
By Nicola Kemp
Hot Pick
The North Face gamify the slopes at Tomorrowland Winter
With Tomorrowland Winter put on hold this year, the festival’s sponsor The North Face working with 1000heads decided to bring the IRL experience to life in URL form.
By Izzy Ashton
Hot Pick
Virgil Abloh and Braun partnership underlines the enduring power of artistic collaboration
The collaborative approach is a powerful reminder of the ability of a well-executed partnership to elevate a brand above the everyday and connect with consumers through sheer design brilliance.
By Nicola Kemp