Hot Pick

E45 award-winning campaign spotlights trans experiences

By Georgie Moreton

The campaign from T&Pm shines a light on skin changes trans, non-binary and gender-diverse people experience

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Wall’s solar panel price board keeps shopkeepers' stock from melting

By Jeevan Georgina Hammond

The environmentally conscious campaign from Lola Mullenlowe makes use of a Solar Price Board to support local shopkeepers and provide consumers with ice cream

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Old Spice waves farewell to boyhood in coming-of-age parody

By Jeevan Georgina Hammond

The comedic campaign from Wieden + Kennedy positions Old Spice as a milestone marker of growing up

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Hot Pick

OceanSaver crabs promote plastic-free cleaning products

By Jeevan Georgina Hammond

The campaign by Hearts and Minds, ‘The Ocean will Thank You’ focuses on positivity to encourage sustainable shopping habits

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Tesco Mobile and BBH London use humour to showcase the network’s connectivity

By Jeevan Georgina Hammond

‘It Pays to be Connected’ reaches consumers with relatable circumstances

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Hot Pick

Innocent campaign is jam-packed with goodness

By Georgie Moreton

Neverland helps bring to life the amount of fruit, veg and vitamins in Innocent smoothies and juices

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Marmite recruits Brits to smuggle spread into the US

By Jeevan Georgina Hammond

The new campaign, from Adam&EveDDB London and New York, encourages Marmite lovers to help Brits abroad get their fix

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Lego liberates young girls from the pressure of perfection

By Georgie Moreton

The campaign spotlights gendered language bias and champions freedom in play to help girls reach their full creative potential

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Hot Pick

Adam&EveDDB celebrates culture and curiosity with The V&A

By Georgie Moreton

The campaign spotlights the breadth of the museum's collection saying ‘If you’re into it, it’s in the V&A’

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Autistica’s Unseen CV spotlights overlooked neurodivergent talent

By Georgie Moreton

The campaign combines awareness and action to make meaningful change to employment processes

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Hot Pick

Just Eat’s charming animal characters find the joy of everyday

By Georgie Moreton

The campaign from McCann makes use of relatable animal puppets to reflect the realities of food delivery

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Hot Pick

Wieden+Kennedy London brings the world of gaming into reality

By Jeevan Georgina Hammond

SeedSaga bridges the gap between the virtual and the real life, enabling gamers to ‘touch grass’

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Hot Pick

M&C Saatchi successfully smashes stereotypes

By Nicola Kemp

The new campaign for London-based youth organisation, RISE.365, supported by Clear Channel underlines the power of lived experience.

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Hot Pick

Iris, Samsung and TfL reimagine the Tube Map

By Jeevan Georgina Hammond

The campaign turned the Tube Map into a circle to highlight a new feature from Samsung’s Galaxy S24

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