Four years ago Seedlip launched the first distilled non-alcoholic spirit. Fast-forward to 2020 and the drinks landscape has shifted dramatically.
By Izzy Ashton
With the 2020 campaign, This Girl Can demonstrates its commitment to both tackling and dismantling long-entrenched social stigmas around female exercise.
By Izzy Ashton
Bupa’s latest campaign is a call to action, not just to raise awareness but to encourage people to take their mental health seriously, and to prioritise getting the help they need.
By Izzy Ashton
Blue Monday may be the stuff of marketing myths but a purely joyful ad, highlighting the best of the British seaside is a welcome tonic.
By Nicola Kemp
As the climate crisis only becomes more central to the way consumers choose to live, work and shop, fashion retailers are going to have to change the way they produce.
By Izzy Ashton
‘Tuesday’ from Havas London aims to capture the unique nature of the job, how no two days or even moments are the same.
By Izzy Ashton
Whether it’s using an afro comb as a veggie slicer or a hair clip as a shoe organizer, there are numerous ingenious life hacks that people with sight loss use to help with day-to-day tasks.
By Brian Tannenbaum, Elon University
When things aren’t going to plan, it’s the past we often turn to for reassurance; a fact that has meant in times of uncertainty, nostalgia in marketing and product branding often comes to the fore.
By Izzy Ashton
The original 'Brexit bus' was acutely damaging for trust in the advertising industry, so it was only a matter of time before the infamous episode became an ad in itself.
By Izzy Ashton
To reach young people where they were already operating online and encourage them to register to vote, Spotify partnered with Digitas UK to create ‘It’s Our Time’, a 'track-like' ad that becomes part of your playlist.
By Izzy Ashton
Ballantine’s collaboration with Brooklyn artist Scott Albrecht beautifully brings the brand’s ‘Time Well Spent’ positioning to life.
By Nicola Kemp
Secret Santa appeals to the generosity of spirit many people experience at this time of year, capturing people’s imaginations and delivering festive cheer.
By Izzy Ashton
Technology can act as a solution to issues people with visual impairments face when it comes to access to information.
By Izzy Ashton
Pyjamas are the backbone of festive days, a reality that M&S have chosen to highlight in their latest spot, ‘Go Pyjamas’.
By Izzy Ashton
It is a fact that in times of turbulence or economic and emotional uncertainty, we look to nostalgia to solve our problems or simply to seek comfort or reassurance.
By Izzy Ashton
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