Hot Pick

McDonald’s plays on its iconic branding to celebrate its golden arches

These OOH campaigns are minimalist branding at its finest, a reminder that, if a brand’s logo is iconic enough, you can remove the branding altogether and still be ever present in a consumer’s life.

By Izzy Ashton

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Tommee Tippee tackles the stigmas around feeding by empowering mothers to choose their own path

‘The Boob Life’ disrupts the status quo, showing the world just how vital it is to talk about subjects that have historically not been engaged with.

By Izzy Ashton

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The Office for National Statistics celebrates community for the Census 2021 launch

A new campaign from M&C Saatchi is a reminder that the communities we are a part of are only rendered stronger by our ability to understand them better.

By Izzy Ashton

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Marmite celebrates a Dynamite new launch with explosive OOH boards

This campaign is a powerful reminder of the power of a brilliant outdoor execution to make an impact in both the physical and digital worlds.

By Izzy Ashton

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Adidas tackle lockdown lethargy by inviting people to enter the mind of a runner

With Sport England’s Active Lives survey revealing a surge in outdoor running over the past year, this campaign is a reminder that exercise should be done for the sheer joy of it.

By Izzy Ashton

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Stella Artois’s Super Bowl spot wants you to savour the moments that matter

Stella Artois’s latest campaign is a vital reminder that, even amidst the daily pressures of life in a pandemic, there are still moments to be savoured and memories to be made.

By Izzy Ashton

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MINI announces a new Channel 4 sponsorship through everyday adventures

While we all long for escapism and adventure, MINI’s idents are a timely reminder that we can find it closer to home than we think, if we only use a little imagination.

By Izzy Ashton

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EE wants to ensure that every child is connected

The restrictions of lockdown have underlined just how much connectivity is a lifeline for parents and children alike.

By Izzy Ashton

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Barclays encourages people to take control of their finances

With lack of consumer trust a key issue for banking brands, this campaign sets out to change brand perception by demonstrating just how much it can do for each individual consumer.

By Izzy Ashton

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Old Spice ventures between gaming worlds

This playful campaign sees a popular brand playing in a space in which it knows its consumers are, offering them a visual and message that they’re already both familiar and comfortable with.

By Izzy Ashton

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BT invites people to beat loneliness by reconnecting with old friends

As the lockdown only looks set to extend, campaigns like this are a reminder of the importance of connection as we remain physically separated from many of our friends and family.

By Izzy Ashton

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Business Finland invites people to relocate to Finland for a better life

As the global desire for talent only gets more competitive, Business Finland’s campaign is a creative way of appealing to people around the world who are desperate to do things differently this year.

By Izzy Ashton

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HECK’s warehouse staff show the world what they’re made of

A new campaign from Neverland is a welcome reminder of the power of humour to directly communicate a brand’s message and deliver a much-needed moment of warmth.

By Izzy Ashton

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Macmillan Cancer Support honors its compassionate warriors

A new campaign from AMV BBDO is a reminder of the humanity at the heart of services that need our support now more than ever.

By Izzy Ashton

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Allplants reminds us it’s OK to falter in an attempt to go vegan

The campaign is a welcome reminder that embracing healthier and environmentally friendly choices doesn’t have to be an all or nothing pursuit.

By Izzy Ashton

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