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Innocent campaign is jam-packed with goodness
Neverland helps bring to life the amount of fruit, veg and vitamins in Innocent smoothies and juices
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Marmite recruits Brits to smuggle spread into the US
The new campaign, from Adam&EveDDB London and New York, encourages Marmite lovers to help Brits abroad get their fix
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Lego liberates young girls from the pressure of perfection
The campaign spotlights gendered language bias and champions freedom in play to help girls reach their full creative potential
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Adam&EveDDB celebrates culture and curiosity with The V&A
The campaign spotlights the breadth of the museum's collection saying ‘If you’re into it, it’s in the V&A’
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Autistica’s Unseen CV spotlights overlooked neurodivergent talent
The campaign combines awareness and action to make meaningful change to employment processes
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Just Eat’s charming animal characters find the joy of everyday
The campaign from McCann makes use of relatable animal puppets to reflect the realities of food delivery
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Wieden+Kennedy London brings the world of gaming into reality
SeedSaga bridges the gap between the virtual and the real life, enabling gamers to ‘touch grass’
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M&C Saatchi successfully smashes stereotypes
By Nicola Kemp
The new campaign for London-based youth organisation, RISE.365, supported by Clear Channel underlines the power of lived experience.
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Iris, Samsung and TfL reimagine the Tube Map
The campaign turned the Tube Map into a circle to highlight a new feature from Samsung’s Galaxy S24
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Starling Bank shows the stories behind banking
‘The Bank Built for You’ campaign from Wonderhood Studios brings to life banking by focusing on the people behind the transactions
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John Lewis invites shoppers to succumb to the sale
The January sale spot takes a fresh approach encouraging audiences to indulge
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Magnum finds funny in the fake
The new campaign from MullenloweLOLA highlights the importance of sticking to the original
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A moment of ‘kalmfulness’
Bray Leino and Kalms offer audiences an opportunity to slow down and focus on health and wellbeing
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The Gym Group and Dept democratise fitness
By Nicola Kemp
The uplifting campaign successfully raises a smile in the midst of January storms