Hot Pick

Durex’s new normal invites everyone to stay protected

“This is a call to arms, legs, bums and private parts,” says Durex, reminding people that our new normal doesn’t need to hold onto the stigmas of old.

By Izzy Ashton

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RNIB turns the world upside down

A new campaign invites brands and businesses to turn their logos upside down to draw attention to just how significantly the world has been turned upside down during the coronavirus crisis for people with sight loss.

By Izzy Ashton

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The National Trust for Scotland calls on people to safeguard its future

As the UK makes moves to reopen heritage sites, a campaign such as this highlights the power that we all have to support charities in the long-term to carry out their essential work.

By Izzy Ashton

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LGBT Foundation highlights the impact of lockdown on LGBT communities

'Locked Down and Out' is a powerful example of sharing the lived-experiences of LGBT people to drive empathy and awareness.

By Izzy Ashton

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LTA highlights the accessibility of tennis as it invites the nation to ‘Play Your Way’

Play Your Way is a joyful celebration of playing just for fun, to enjoy the feeling of picking up a racket and just having a go.

By Izzy Ashton

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Paddy Power’s love letter welcomes football back to the pitch

Paddy Power wants consumers to laugh at the football cliches of years past and in doing so celebrate the cultural significance and joy provided by the game.

By Izzy Ashton

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MoneySuperMarket offers consumers financial peace of mind with the Money Calm Bull

A campaign such as this, accompanied by the vital tools to support consumers, offers people a degree of reassurance and support just when they need it most.

By Izzy Ashton

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Fresh Student Living reminds students that there is life on the other side of lockdown

Whilst there is much for students to be anxious about, the uncertainty of their future being paramount, this digital-led campaign aims to provide some welcome relief, a bit of humour and the promise of good times ahead.

By Izzy Ashton

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#SleepBedless campaign launched by Depaul

Homeless charity Depaul UK is raising awareness of the catastrophic cost of hidden homeless in a digital campaign created in partnership with Publicis•Poke.

By Nicola Kemp

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Justice4Grenfell brings the victims of the disaster back into the news

The campaign is a powerful reminder that three years on, the community affected by the Grenfell tower disaster are still waiting in limbo for answers they so desperately seek.

By Izzy Ashton

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Shout launch a crisis text line to support young people under lockdown

And Rising worked with Shout to raise awareness of the service, encouraging people to let their fingers do the talking when perhaps a phone conversation proves too difficult to have.

By Izzy Ashton

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Ambitious about Autism release a storybook for children with autism experiencing anxiety under lockdown

The book is an important recognition of the unique experience and challenges that lockdown presents to neurodiverse children and their parents and carers.

By Izzy Ashton

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Churchill shows the power of kindness in marketing with audiobooks to help children, and their parents, chill

The launch was brought forward to support children, and their parents, cope with the stresses of life under lockdown.

By Izzy Ashton

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Argos brings fun, a little bit of noise, into homes around the UK

Argos’ latest ad shows how far the power of imagination can take us and also, the cathartic experience of banging out a rhythm on a drum kit, or failing that, a few pots and pans.

By Izzy Ashton

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Truant’s short film reminds us we’ve been given a second chance

Ultimately, the film’s message is one of hope; hope for a future that each person has the choice to shape differently.

By Izzy Ashton

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