Hot Pick

Why BT wants us to see Britain's technological advancements as a moment for hope

BT has launched their biggest brand campaign for 20 years, ‘Beyond Limits,’ to champion the digital curriculum in Britain and demonstrate their commitment to a better connected country.

By Izzy Ashton

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How Red Consultancy and Avon liberated the female nipple to drive awareness of Breast Cancer

Avon’s gutsy move to call on Instagram to lift its ban on the female nipple for Breast Cancer Awareness Month is social marketing at its best.

By Nicola Kemp

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How The Independent is championing the people’s voice

With trust in the media at an all-time low, and political divisions rife, the Independent have launched a new campaign, ‘Final Say’ from HeyHuman to promote ‘agenda free’ journalism and champion the people’s voice.

By Izzy Ashton

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How Pandora is giving a voice to the next generation

VIRTUE were tasked with creating a new brand strategy for Pandora that is “giving a voice to people’s loves.” As part of the strategy, the brand released a new collection Pandora Me, which is the first to be aimed at a Gen Z audience.

By Izzy Ashton

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How Sharp’s Brewery’s created a vinyl record from recycled plastic to clean up the coastline

Partnering with Mercury Music Prize nominated artist Nick Mulvey, ‘Ocean Vinyl’ is the creation of the world’s first playable record made from recycled ocean plastic found along the Cornwall coastline.

By Izzy Ashton

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Why Pukka wants to become the People’s Pie

‘The People’s Pie’ from Walker is part of a swathe of ads championing more inclusive representation, not just in the casting but in every aspect of the campaign.

By Izzy Ashton

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Macmillan Cancer Support invites people to become Soberheroes

Macmillan Cancer Support is encouraging people to rise to a challenge with the launch of their Go Sober for October initiative that asks people to give up alcohol for 31 days to raise money for the charity.

By Izzy Ashton

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No.1 Living wants to encourage you to put your own well-being first

With this campaign for No.1 Living, Hatched is forging towards a new era of more mindful marketing where consumer well-being is increasingly core to branding.

By Izzy Ashton

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How Maiiro is helping clean up the beauty industry

Pack of Lies aims to champion transparency in the beauty industry, encouraging both conscious consumption from consumers as well as holding the brands creating products to account.

By Izzy Ashton

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McDonald’s pushes for transparency as it prioritises food quality

A 2019 report from think tank Credos found that advertisers fall behind bankers and politicians when it comes to winning people’s trust. Today’s consumers are demanding transparency from brands they choose to buy from, especially from those that may have previously not been partial to trust.

By Izzy Ashton

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Cadbury donates its words to combat loneliness in the older generation

Almost 4.5 million older people claim to have felt lonely in later life according to research conducted by Cadbury and Age UK, while 225,000 older people often go for a week without speaking to anyone.

By Izzy Ashton

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Barnardo’s showcases the feral nature of bullying

The latest campaign from Bernardo’s and FCB Inferno, ‘Hyena’, aims to capture the terror and pain of what being bullied as a child feels like, all the while directing the viewer to the life-changing work the charity offers.

By Izzy Ashton

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How BECO. is closing the disability employment gap

While there has been many a discussion had around the gender or ethnic recruitment gap, not much time has been given to exploring the disability employment gap in the UK.

By Izzy Ashton

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How Guinness left the jersey in a better place with its Liberty Field’s campaign

The tale of Japan’s first female Rugby Squad is a reminder of the power of brands to drive a new narrative in sports marketing.

By Nicola Kemp

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Topshop invites Gen Z to ‘Date Dash’ through its UK stores

Standing out in the crowded fashion market is never easy but Topshop’s ‘Date Dash’, an online dating show designed to re-write the rules of love, does just that.

By Izzy Ashton

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