Interviews
“We shouldn’t wait for the West to catch up”
The founders of New Comma on redefining what constitutes ‘global’ creativity and amplifying African creative talent.
By Nicola Kemp
Interviews
“We need to stop pretending everything is okay”
Laura Mignott, CEO of DFlash and host of the Reset Podcast on marketing’s reckoning and why leaders must take action to be on the right side of history.
By Nicola Kemp
Interviews
‘A desk is a dangerous place from which to view the world’
Jose Miguel Sokoloff, Global President, MullenLowe Group Creative Council on a decade of the MullenLowe Group NOVA Awards
By Nicola Kemp
Interviews
“It’s time to reboot, rebuild and reconquer”
Christina Ioannidis, CEO of Aquitude, on how marketers can overcome adversity, build resilience and recognise the power of women in business.
By Nicola Kemp
Interviews
“What are you going to do about the generation you have lost?”
Jane Evans is opening the door for midlife women, teaming up with WPP and Brixton Finishing School to bring older women back into the industry.
By Nicola Kemp
Interviews
“Consumers are voting out of interacting with brands on a daily basis.”
Mark Sinnock, Global Chief Strategy Officer at Havas Creative on what brands should know about the age of cynicism.
By Nicola Kemp
Interviews
“Failures will allow you to succeed”
Gymshark’s founder Ben Francis on why keeping going is the key to success, the power of influencer marketing and how to let go of the brand you built in order to thrive.
By Nicola Kemp
Interviews
“If you’re ignoring diversity, you really aren’t doing your job”
Jerry Daykin, Senior Media Director, EMEA at GSK Consumer Healthcare Marketing, on why now is the time for the industry to make diversity a business imperative.
By Nicola Kemp
Interviews
Brands recognise the need to rethink, to re-advance and to repair
Karen Fraser, co-founder of Weiser Works, on the once in a generation opportunity to place sustainability at the heart of marketing.
By Nicola Kemp
Interviews
“What is expected of a CMO nowadays is verging on unfair”
Rob Pierre, CEO of Jellyfish on why the future of marketing transformation requires marketers to recognise they don’t have all the answers.
By Nicola Kemp
Interviews
Operating across borders without costing the earth: How Iris created the Carbon Kickback scheme
Iris’ Global CSO Ben Essen and Global ECD Grant Hunter explain why the agency is working to encourage its agency partners to be part of the change when it comes to sustainability.
By Izzy Ashton
Interviews
“Change isn’t something that brands are prepared for”
Paul McEntee, Founder of Here be Dragons on why now is the time to ditch the tokenism and recognise the true power of purpose.
By Nicola Kemp
Interviews
Charlotte Langley, Brand and Communications Director, Bloom & Wild
At a time when the industry points to data as the silver bullet for marketing, Bloom & Wild’s Thoughtful Marketing movement highlights the importance of empathy in communications.
By Nicola Kemp
Interviews
“We are an incredible power to be reckoned with, it's our time”
Sue Higgs, Executive Creative Director at dentsuMB, on the magic of the second act, tackling bullying and breaking the cult of busy.
By Nicola Kemp
Interviews
“Everything can become very transactional when we are just relying on technology alone”
Sara Tate, Chief Executive of TBWA\London on why building back better requires experimentation, an open mind, empathy and getting comfortable with the uncomfortable.
By Nicola Kemp