As an active member of PrideAM, Richard Miles is on the vanguard of a new breed of creatives ensuring greater representation and cultural currency in advertising.
By Izzy Ashton
As part of Kindred’s all female management team, Sinéad Gray is at the forefront of a new wave of creative leaders reimagining the creative workplace of the future.
By Izzy Ashton
“I got very comfortable with feeling uncomfortable from a very young age.”
By Izzy Ashton
"In our job it’s important to put your phone down and look around you. All the insights you’ll ever need into people’s behaviour are right in front of you."
By Izzy Ashton
"You can always find the right channels to reach people even with small budgets, but getting them to notice, care or do something is where stories come in."
By Izzy Ashton
"Scare everyone. Be the fresh, fearless, new talent that makes everyone envious of what you bring to the party."
By Izzy Ashton
"I want to ensure our independence means we have transparency, flexibility and collaboration woven into our DNA."
By Izzy Ashton
"I think we’re gradually tuning in to the fact that we can and should spearhead change in all its forms. That we have the platform to actively tackle lazy stereotypes and that in doing so we can be more relevant."
By Izzy Ashton
"We wanted to create a place that was for everyone, no matter if they hadn’t worked out since PE or were a top athlete. Most importantly we wanted to build a community."
By Izzy Ashton
"For us our biggest message was, and this was the hardest thing to convince investors of; we’re not appealing to an age group, we’re appealing to an attitude and a state of mind."
By Izzy Ashton
"It’s a tough world in entrepreneurship. You will keep failing at things in order to grow and strengthen your business. You will hear a lot of no’s to start with. Learn how to listen, to your customers and data."
By Izzy Ashton
"One of the key opportunities now is thinking about marketing outside of what we would consider traditional marketing and looking at yourself as a growth function."
By Izzy Ashton
"Right now, we need a revolution, not an evolution."
By Izzy Ashton
"In a world where consumers are getting busier and have less time to engage, they don’t want to be talked at, they want to be talked with."
By Izzy Ashton
"The last few years we’ve got very caught up in advertising mechanics and actually, when something’s just cool, that’s what we end up talking about. There’s nothing wrong with that."
By Izzy Ashton
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