Interviews
Setting the pace
By Nicola Kemp
Anna Vogt, VML’s Chief Strategy Officer, on the importance of clarity, perspective and learning to listen to yourself
Interviews
Super Surgeons: A Chance at Life and the power of branded content
Macmillan Cancer Support and Wonderhood Studios share the importance of authentic storytelling and long-form content
Interviews
‘My job is to say yes’
By Nicola Kemp
Jennifer Berry, CEO of Digitas UK, on listening to the next generation of talent, collaboration and calling people in
Interviews
Brand building in the age of chaos
Rishi Dhir, Head of Strategy, EMEA at Siegel and Gale, on the power of unexpected creativity
Interviews
‘Don’t place your plans on pause’
By Nicola Kemp
20 years of Women in Marketing: Founder Ade Onilude on the importance of taking action to propel your creative curiosity and career forward.
Interviews
‘Subculture is the most powerful tool we have’
Louis Persent, Co-Founder and Creative Director at Weirdo on the power of embracing the niche
Interviews
Joan London proves the power of diverse thinkers
By Nicola Kemp
Joan London’s Tom Ghiden and Kirsty Hathaway on why culture is the new viral video, the power of reality TV and the danger of forgettable advertising
Interviews
‘Focus on potential rather than past success’
By Nicola Kemp
McCann London’s Chief Strategy officer on curiosity, corporate jargon and creating culture
Interviews
‘Being a disruptive brand you are always going to break a few eggs’
By Nicola Kemp
Rory McEntee, Brand and Marketing Director at Gymbox, on redefining fitness culture, challenging category stereotypes and that bus ad
Interviews
‘The enemy of creativity is fear’
By Nicola Kemp
Al MacCuish, Chairman of Sunshine and Jenna Barnet, CEO of Sunshine, on the power of cultural currency
Interviews
‘If you are not confident about creativity why are you here?'
By Nicola Kemp
Richard Huntington, Chairman and Chief Strategy Officer of Saatchi & Saatchi, on making mundane moments matter and the power of honesty in marketing
Interviews
How marketing helped Barbie reclaim her story
Alaina Crystal shares her experiences of working on Barbie and how the messaging she worked on translated into the Barbie movie
Interviews
Courage, curiosity and frictionless experiences
By Nicola Kemp
Lutfu Kitapci, Chief Customer Officer at Hyperoptic, on how the broadband disruptor is challenging the industry culture of poor customer service
Interviews
Building cultural capital in the age of overwhelm
By Nicola Kemp
Patricia McDonald, Chief Strategy Officer at Dentsu Creative, on why consumers want more joy from brands