Interviews
‘There's a thousand different stories you can tell about football’
City Football Group’s Gavin Johnson on the power of fandom and the importance of authenticity in sports storytelling.
Interviews
‘Without that next generation, there is no music industry of tomorrow’
Steph Carter, Director of Culture Marketing at Marshall on the power of connection and supporting grassroots musicians.
Interviews
Fujitsu’s Emma Chatwin on the benefits of career longevity
By Nicola Kemp
The Vice President of Marketing, Europe at Fujitsu, offers her perspective on the year of age, the criticality of recognising life events, and why age could be an AI advantage.
Interviews
‘It's very easy to mistake the unknown for niche’
Sabrina Ratih, Chief Operating Officer at G2 on the ever-expanding esports ecosystem and why now is the time for brands to get involved.
Interviews
‘We cannot pretend that freelancing is a choice for everyone’
By Nicola Kemp
When the future of creative work increasingly depends on a flexible and freelance workplace, Matthew Knight, Founder of Leapers, says agencies must do more to support this talent.
Interviews
Making work at the speed of social culture
By Nicola Kemp
Lucy Doubleday, UK Managing Director at We Are Social, on maintaining momentum in your career and making work at the speed of culture.
Interviews
Stop recycling stereotypes of Generation Z
By Nicola Kemp
Anna Petrescu, Strategy Director working with Don’t Panic, looks beyond the myths to lift the lid on the genuine marketing challenge of connecting with Gen Z.
Interviews
How Diageo is embracing the AI opportunity
By Nicola Kemp
Patricia Borges, Global Managing Director of Gins and Rums at Diageo, on how AI is supercharging personalisation at scale.
Interviews
How Defender put women in the driving seat
By Nicola Kemp
Victoria Gabriel, Global Communications Manager at Defender and Discovery on luxury, innovation and AI.
Interviews
How the ECB is propelling women’s cricket into the mainstream
By Nicola Kemp
Ahead of the ICC T20 World Cup, Charlotte Meijer lifts the lid on a new campaign designed to inspire a new generation of cricket lovers.
Interviews
‘You need to be comfortable with change, not constantly distracted by it’
By Nicola Kemp
Ade Onilude, Founder and Chief Executive Officer of the Women in Marketing Community Interest Company, on the glimmers of hope of 2025 and the power of intergenerational creativity.
Interviews
‘Being consistent demands a lot of bravery’
By Nicola Kemp
Fabio Ruffet, VP Brands and Content Europe and Central Eurasia at Mars Snacking, and André Moreira, Global Chief Creative Officer at T&P, on why consistency is still underrated in marketing.
Interviews
“People are overwhelmed because they are not in control.”
By Nicola Kemp
Strategy Consultant, Trainer and Public Speaker Kevin Chesters, on why pace setting and individual optimism are vital tools for marketing leaders in navigating a challenging year.
Interviews
Lifting the lid on the British Gas school of brand platform building
By Nicola Kemp
How British Gas and T&Pm are embracing brand fluency with a family of brand mascots, fuelled by human creativity and Generative AI.