Interviews

“If you’re ignoring diversity, you really aren’t doing your job”

Jerry Daykin, Senior Media Director, EMEA at GSK Consumer Healthcare Marketing, on why now is the time for the industry to make diversity a business imperative.

By Nicola Kemp

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Interviews

Brands recognise the need to rethink, to re-advance and to repair

Karen Fraser, co-founder of Weiser Works, on the once in a generation opportunity to place sustainability at the heart of marketing.

By Nicola Kemp

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Interviews

“What is expected of a CMO nowadays is verging on unfair”

Rob Pierre, CEO of Jellyfish on why the future of marketing transformation requires marketers to recognise they don’t have all the answers.

By Nicola Kemp

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Interviews

Operating across borders without costing the earth: How Iris created the Carbon Kickback scheme

Iris’ Global CSO Ben Essen and Global ECD Grant Hunter explain why the agency is working to encourage its agency partners to be part of the change when it comes to sustainability.

By Izzy Ashton

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Interviews

“Change isn’t something that brands are prepared for”

Paul McEntee, Founder of Here be Dragons on why now is the time to ditch the tokenism and recognise the true power of purpose.

By Nicola Kemp

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Interviews

Charlotte Langley, Brand and Communications Director, Bloom & Wild

At a time when the industry points to data as the silver bullet for marketing, Bloom & Wild’s Thoughtful Marketing movement highlights the importance of empathy in communications.

By Nicola Kemp

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Interviews

“We are an incredible power to be reckoned with, it's our time”

Sue Higgs, Executive Creative Director at dentsuMB, on the magic of the second act, tackling bullying and breaking the cult of busy.

By Nicola Kemp

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Interviews

“Everything can become very transactional when we are just relying on technology alone”

Sara Tate, Chief Executive of TBWA\London on why building back better requires experimentation, an open mind, empathy and getting comfortable with the uncomfortable.

By Nicola Kemp

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Interviews

“We're about hand up not a handout”

Beth Thomas, Head of Partnerships & Programmes at The Big Issue on the power of community building and digital inclusion, and why the business places empowerment at the heart of everything it does.

By Izzy Ashton

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Interviews

David Pattison, Chairman, Gravity Road

The coronavirus crisis has opened up new opportunities for entrepreneurs, reflected by the wealth of new agencies coming to market. But being an entrepreneur is no panacea.

By Nicola Kemp

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Interviews

Kathryn Jacob, CEO of Pearl and Dean

The chair of The Inclusion Group on why we all need to make the time to fill in the All In census to build a future of work that works for everyone.

By Nicola Kemp

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Interviews

How #painstories turned to creativity to highlight women’s wordless pain

The creative team behind Essity’s ground-breaking #painstories campaign lift the lid on the normalisation of women’s pain in culture and the brand’s truth-telling work.

By Nicola Kemp

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Interviews

Helen Matthews, Chief People Officer, Ogilvy

From protecting the space for deep-thinking to intentionally making the space for deep and honest conversations, Ogilvy’s Head of People is at the forefront of building a future of work which works for everyone.

By Nicola Kemp

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Interviews

Louise Barber, Global Vice President of Marketing at DHL Supply Chain UK

At a time when delivery and supply chain has become crucial to brands and consumers alike, DHL’s marketing leader is doubling down on trust.

By Nicola Kemp

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Interviews

“Let's move forward together, because then everybody benefits”

Bukola Garry, Head of Diversity, Equality & Inclusion at adam&eveDDB on working as a community, putting people first and the power of courageous conversations.

By Izzy Ashton

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