Interviews
From Consumers to Citizens
Grant Hunter, Global Executive Creative Director at Iris, on advertising’s role in tackling the climate crisis and the power of marketing with a purpose.
By Nicola Kemp
Interviews
How LinkedIn is leading a workplace revolution
Zara Easton, Head of Brand Marketing, UK at LinkedIn on the great resignation and why the brand is backing Changemakers
By Nicola Kemp
Interviews
“Don’t do one thing 100% better, do 100 things 1% better.”
Kate Nightingale, Head Consumer Psychologist and Founder of Style Psychology on the power of human centric marketing.
By Nicola Kemp
Interviews
The great resignation or the great reset?
The pandemic brought with it an unprecedented loss of control and progress, ahead of the launch of You Coach You, Sarah Ellis, the co-founder of Amazing If, explains why now is the time to embrace difficult conversations in the workplace.
By Nicola Kemp
Interviews
New Britannia: what brands should know about the national mindset in 2022
Lucy Crotty, Cultural Strategy and Insight Lead at ITV on the power of common ground in an age of polarisation.
By Nicola Kemp
Interviews
“The metaverse is in every trends deck but there is an understanding gap”
Callum McCahon, Executive Strategy Director and Partner at Born Social on why the new era of purpose-driven social is difficult to ignore.
By Nicola Kemp
Interviews
Am I greenwashing?
Lucy von Sturmer, founder of The Humblebrag on how craft, creativity and collaboration can help the industry tackle the climate crisis.
By Nicola Kemp
Interviews
‘Salaries are increasing by 100%’
David Nobbs, Managing Partner and Head of Consumer at The Grace Blue Partnership on the price of talent and the truth about ‘the great resignation’.
Interviews
Choosing change
In the wake of a pandemic which placed all aspects of life on hold, Sarah Shilling,EMEA EVP at Porter Novelli unveils new research revealing how consumers and employees alike plan to take back control.
By Nicola Kemp
Interviews
Sport has the power to change the world
A new era of sports marketing will be driven by making change rather than generic statements says Drew Barrand, Head of Commercial and Sales at Laureus.
By Nicola Kemp
Interviews
“Work is about what you do, not where you do it.”
Fiona Gordon, CEO of Ogilvy, on borderless creativity, putting your hand up and the power of doing things differently
By Nicola Kemp
Interviews
“Everyone is seeing things from a new lens this year.”
Lisa Lugo, Vice President of Marketing Solutions, Live Nation UK on the role of perspective, connection, service and celebration in the wake of the crisis.
By Nicola Kemp
Interviews
“Take the time to really listen to each other”
Martina Lacey, Head of New Business and Marketing, iCrossing UK, on the new era of flexible working and the myth of digital transformation.
By Nicola Kemp
Interviews
“We shouldn’t wait for the West to catch up”
The founders of New Comma on redefining what constitutes ‘global’ creativity and amplifying African creative talent.
By Nicola Kemp
Interviews
“We need to stop pretending everything is okay”
Laura Mignott, CEO of DFlash and host of the Reset Podcast on marketing’s reckoning and why leaders must take action to be on the right side of history.
By Nicola Kemp