Interviews
Robin Trust, CEO, The Kite Factory
"I want to ensure our independence means we have transparency, flexibility and collaboration woven into our DNA."
By Izzy Ashton
Interviews
Jo Arden, Chief Strategy Officer, MullenLowe
"I think we’re gradually tuning in to the fact that we can and should spearhead change in all its forms. That we have the platform to actively tackle lazy stereotypes and that in doing so we can be more relevant."
By Izzy Ashton
Interviews
Pip Black, Co-Founder, FRAME
"We wanted to create a place that was for everyone, no matter if they hadn’t worked out since PE or were a top athlete. Most importantly we wanted to build a community."
By Izzy Ashton
Interviews
Trinny Woodall, Founder, Trinny London
"For us our biggest message was, and this was the hardest thing to convince investors of; we’re not appealing to an age group, we’re appealing to an attitude and a state of mind."
By Izzy Ashton
Interviews
Rhea Papanicolaou-Frangista, Founder & CEO, Prettly
"It’s a tough world in entrepreneurship. You will keep failing at things in order to grow and strengthen your business. You will hear a lot of no’s to start with. Learn how to listen, to your customers and data."
By Izzy Ashton
Interviews
Alice ter Haar, Senior Manager EU Marketing, Deliveroo
"One of the key opportunities now is thinking about marketing outside of what we would consider traditional marketing and looking at yourself as a growth function."
By Izzy Ashton
Interviews
Vicki Maguire, Chief Creative Officer, Grey London
"Right now, we need a revolution, not an evolution."
By Izzy Ashton
Interviews
Beverley D’Cruz, Sales & Marketing Director, Pizza Hut Europe & UK
"In a world where consumers are getting busier and have less time to engage, they don’t want to be talked at, they want to be talked with."
By Izzy Ashton
Interviews
Martin McAllister, Creative Director, FCB Inferno
"The last few years we’ve got very caught up in advertising mechanics and actually, when something’s just cool, that’s what we end up talking about. There’s nothing wrong with that."
By Izzy Ashton
Interviews
Florian Alt, Vice President Global Brand Communications, adidas Football
"For me, when other brands are starting to enter your ground, you need to leave it and embark on the next journey."
Interviews
David Frymann, Strategy Partner, The Beyond Collective (Frontier)
"I like learning new stuff because in theory you’re meant to be the expert or teacher at this stage, but I get as much of a kick out of being a pupil, learning and then sharing those learnings."
By Izzy Ashton
Interviews
Bee Pahnke, Head of Voice, Dragon Rouge
"Communicating [purpose] in an authentic way often comes down to words. The imagery is almost by the by. It’s the language that connects within your gut."
By Izzy Ashton
Interviews
Dan Neville, Strategy Director, Cogent
"If you’re ambitious, determined and driven, there really should be no limiting factors to what you can achieve."
By Izzy Ashton
Interviews
Luke Southern, Managing Director, DRUM
"On our best day, brands can ‘do’ long form drama with emotional punch that’s just as unmissable as the latest from Netflix or Amazon."
By Izzy Ashton
Interviews
Anna Carpen, Creative Partner, And Rising
"We are the first B-corporation advertising agency in the UK which means we are here to benefit the community and all stakeholders. This is important because fresh talent coming out into the world want to work at a company with values at its heart."
By Izzy Ashton