Interviews

‘Being a disruptive brand you are always going to break a few eggs’

By Nicola Kemp

Rory McEntee, Brand and Marketing Director at Gymbox, on redefining fitness culture, challenging category stereotypes and that bus ad

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Interviews

‘The enemy of creativity is fear’

By Nicola Kemp

Al MacCuish, Chairman of Sunshine and Jenna Barnet, CEO of Sunshine, on the power of cultural currency

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Interviews

‘If you are not confident about creativity why are you here?'

By Nicola Kemp

Richard Huntington, Chairman and Chief Strategy Officer of Saatchi & Saatchi, on making mundane moments matter and the power of honesty in marketing

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Interviews

How marketing helped Barbie reclaim her story

By Georgie Moreton

Alaina Crystal shares her experiences of working on Barbie and how the messaging she worked on translated into the Barbie movie

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Interviews

Courage, curiosity and frictionless experiences

By Nicola Kemp

Lutfu Kitapci, Chief Customer Officer at Hyperoptic, on how the broadband disruptor is challenging the industry culture of poor customer service

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Interviews

Building cultural capital in the age of overwhelm

By Nicola Kemp

Patricia McDonald, Chief Strategy Officer at Dentsu Creative, on why consumers want more joy from brands

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Interviews

‘Have a bit more fun, try things’

By Georgie Moreton

Mr. President’s James Cooper shares how curiosity, fun and passion help fuel creativity in the workplace

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Interviews

‘It is all about placing a premium on breakthrough thinking’

By Nicola Kemp

Michelle Whelan, Co-CEO of VMLY&R and CEO of VMLY&R Commerce UK on the future of social commerce, AI and leading through change

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Interviews

‘Gender inequality still stifles women’s unique potential’

By Nicola Kemp

Kristof Neirynck, Global Chief Marketing Officer at Avon, on breaking through empowerment fatigue and ditching unattainable beauty standards

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Interviews

‘A lot of in-housing has been born out of necessity’

By Nicola Kemp

Liz Baines, head of planning at Specsavers on the value of planning, the future of in house agencies and why creativity is still a team sport.

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Interviews

‘Change brings fresh energy’

By Nicola Kemp

Haifa Barbari, EVP Strategy and Innovation at Dialect on why getting uncomfortable is vital for innovation

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Interviews

‘We have to bring equality back on the agenda’

By Nicola Kemp

Nishma Robb, Vice-President of WACL and Senior Director of Marketing, Brand and Reputation EMEA at Google and Rania Robinson, President at WACL and CEO at Quiet Storm on how the 50% CEO Playbook can level the playing field.

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Interviews

‘The truth is the best weapon we have’

By Nicola Kemp

Kai Deveraux Lawson on stepping away to find peace, speaking truth to power and the radical act of rest.

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Interviews

‘Always be a voice for people who haven’t got one’

By Nicola Kemp

Beth Gordon, Trade Marketing Director at The Independent, underlines the power of purpose in marketing.

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