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Joan London’s Tom Ghiden and Kirsty Hathaway on why culture is the new viral video, the power of reality TV and the danger of forgettable advertising
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McCann London’s Chief Strategy officer on curiosity, corporate jargon and creating culture
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Rory McEntee, Brand and Marketing Director at Gymbox, on redefining fitness culture, challenging category stereotypes and that bus ad
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Al MacCuish, Chairman of Sunshine and Jenna Barnet, CEO of Sunshine, on the power of cultural currency
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Richard Huntington, Chairman and Chief Strategy Officer of Saatchi & Saatchi, on making mundane moments matter and the power of honesty in marketing
Alaina Crystal shares her experiences of working on Barbie and how the messaging she worked on translated into the Barbie movie
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Lutfu Kitapci, Chief Customer Officer at Hyperoptic, on how the broadband disruptor is challenging the industry culture of poor customer service
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Patricia McDonald, Chief Strategy Officer at Dentsu Creative, on why consumers want more joy from brands
Mr. President’s James Cooper shares how curiosity, fun and passion help fuel creativity in the workplace
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Michelle Whelan, Co-CEO of VMLY&R and CEO of VMLY&R Commerce UK on the future of social commerce, AI and leading through change
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Kristof Neirynck, Global Chief Marketing Officer at Avon, on breaking through empowerment fatigue and ditching unattainable beauty standards
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Liz Baines, head of planning at Specsavers on the value of planning, the future of in house agencies and why creativity is still a team sport.
By Nicola Kemp
Haifa Barbari, EVP Strategy and Innovation at Dialect on why getting uncomfortable is vital for innovation
By Nicola Kemp
Nishma Robb, Vice-President of WACL and Senior Director of Marketing, Brand and Reputation EMEA at Google and Rania Robinson, President at WACL and CEO at Quiet Storm on how the 50% CEO Playbook can level the playing field.
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