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Now is the time to be confident in the soft power of cultural relevance

By Daniel Wood

In a broadening media landscape, advertisers need to seek out culturally relevant ways to connect with consumers

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Brands must support consumers facing financial squeeze

By Nicola Kemp

New research by media agency UM reveals that consumers believe brands should be doing more to help consumers through the cost of living crisis

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NatWest sprints out the blocks with feelgood Team GB campaign

By Nicola Kemp

The new campaign from The&Partnership urges customers to sprint towards their goals

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Why 2024 will be a turning point for sports role models

By Helenor Gilmour

Research from Beano Brain shows a new generation is ushering in new attitudes toward women's sport

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Cadbury leans on nostalgia with return of ‘How do you eat yours?

By Nicola Kemp

The iconic question is back with a fresh campaign ahead of the key Easter sales period

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Will sustainability become fashionable in 2024?

By Jeevan Georgina Hammond

As London Fashion Week hits the catwalk, Jeevan Georgina Hammond asks if the age of greenwashing is over

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Consumers want brands to be more human

By Bryony Simpson

A roundtable held by WePioneer underlined that now is the time to put human connection at the heart of marketing.

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Marketers must better speak the language of consumers

By Sam Richardson

With consumers scattered across the media landscape, knowing how best to speak to consumers on which platforms is key

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Are Fractional CMOs the future or a strategic sacrifice?

By Visha Kudhail

Marketing Leader Visha Kudhail explores the impact of Fractional CMOs on modern business

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Pablo lights a path to universal access to rehabilitation

By Nicola Kemp

The agency has joined forces with rehabilitation nurse Kate Tantam to launch an emotive new campaign

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Football’s fashion own goal

By Turhan Osman

As London Fashion Week kicks off Turhan Osman explores what sporting brands should learn from the world of fashion.

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TransPennine Express and The&Partnership urge consumers to get together

By Nicola Kemp

A light hearted new campaign encourages people to make the most of getting together

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The biggest (digital) divorce of the decade

By Jack Bradley

UMG and TikTok battle as audiences continually change the ways they interact with music

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Marketing no-goes this Valentine’s Day: How brands can woo customers without “love-bombing” them

By Sam Richardson

Excessive and unwanted communications can stifle brand relationships

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