Trend

Refuge’s #TheNakedThreat campaign secures law change to make threatening to share intimate images a crime

Following a campaign from AMV BBDO, this change in the law is an example of the power of collective action to bring about vital, life altering legislature.

By Izzy Ashton

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Essity tackles the gender pain gap with ground-breaking #painstories campaign

A ground-breaking new campaign created by AMV BBDO is challenging the stigma and silence surrounding the unspoken agony of women’s pain.

By Nicola Kemp

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Trend

Should brands be joining in on the Clubhouse fun?

Yuval Ben-Itzhak, President at Socialbakers explores what the rise of this new social app means for brands and their marketing teams.

By Yuval Ben-Itzhak, Socialbakers

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Trend

A move to the minimal

Liam McHugh, Design Director at Missouri Creative writes that brand logos are being simplified because the world around them is more complex.

By Liam McHugh, Missouri Creative

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BITE Focus

Dr Jart+ and Impero on the shift from ecommerce to experience

The brand’s disruptive new AR-led campaign disrupts category norms and signals the rise of immersive digital experiences in ecommerce.

By Nicola Kemp

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BITE Focus

Ad Net Zero brings together cross industry coalition to take action on climate

The group’s supporter base has outlined its action plan to meaningful change in the run-up to COP26.

By Nicola Kemp

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Trend

#BrandShareTheMic opens up new ways for brands to collaborate with young Black creators

James Hogwood, Creative Director at Livity & Co-Founder of Brand Share the Mic on why the creative industry needs more initiatives to increase the meaningful inclusion of Black talent.

By James Hogwood, Livity

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Trend

The dwindling culture of celebrity: Why brands are turning away from big names

Molly Rowan Hamilton, Strategy Director at BrandOpus NY on how celebrities are no longer the only icons of our society. Everyday people are too and increasingly, they call the shots.

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Trend

Standing out in a sea of blue

Will Thacker, Co-Founder & Creative Director of 20something on a new brand identity the agency created for Seven Clean Seas and the importance of designing to counter to the visual norms.

By Will Thacker, 20something

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Trend

B2b marketing in 2021: Why brands need to rethink audience engagement

Hannah Patel, Director, EMEA at Red Lorry Yellow Lorry explores the shifting behaviours and parameters of b2b marketing from embracing storytelling to harnessing technological advancements.

By Hannah Patel, Red Lorry Yellow Lorry

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Trend

How the ecommerce explosion is shaping the way we shop

Cara van Rhyn, Strategist at Leagas Delaney explores the shopping evolution that she hopes will lead to a more hybrid relationship between ecommerce and retail in the future.

By Cara van Rhyn, Leagas Delaney

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Marketing’s role in the race to Net Zero

Ben Essen, Chief Strategy Officer at Iris explores the vital role marketing can play in sustainability responsibility, from measurement to customer engagement.

By Ben Essen, Iris

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Trend

How COVID has made fitness more accessible to Muslim women

Arif Miah, Creative Strategy Director at mud orange introduces a new survey that explores how the pandemic has helped to increase health and fitness digital options for British Muslim women.

By Arif Miah, mud orange

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Trend

How the Big Issue partnered with LinkedIn to digitally empower its vendors

Through a partnership created by FCB Inferno, the businesses are aiming to upskill and educate vendors whilst also emphasising the importance of online communities.

By Izzy Ashton

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Trend

Spotify’s competitors are now Peloton and TikTok: Why brands must look out of sector to stay ahead of the curve

Paul Reynolds, Managing Director and Partner at MassiveMusic, looks at the importance of music in building connections with audiences and why Spotify needs to be wary of new challengers.

By Paul Reynolds, MassiveMusic

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