Trend

Palm oil and Christmas

We took an unusual approach for Christmas 2018, to spread the message of destructive palm oil by an unconventional method, whilst meeting multiple objectives for two very separate organisations: Greenpeace and the supermarket Iceland.

By Marcus Watson, Mother London

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BITE Focus

The best ads of Christmas 2018

This year, in our bumper Christmas Focus, discover the brands who are doing Christmas best, the ones capturing our hearts, tugging on our purse strings and making us well up at our desks.

By Izzy Ashton

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Trend

Beauty Without Judgement

There is no quick fix to such a complex cultural issue as beauty cyberbullying, but brands like Rimmel London have the opportunity and responsibility to play their part in creating positive social change.

By Nick Docherty, BETC

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BITE Focus

AMSTERDAM

Breaking convention, the world’s deepest party & hidden beaches, Amsterdam is a global village with an infectiously diverse culture that actively encourages innovation.

By Paddy Garvey

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Trend

Brand activists, choose your words wisely

We live in more transparent times, and now there’s nowhere for CEOs to hide. The customers have arrived with their pitchforks and placards and they’re demanding brands speak up.

By Kara Melchers

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BITE Focus

BITE LIVE 2018: From Insight to Action

Adventurers, authors, activists, and of course advertising. The stage was set for BITE LIVE 2018 to be a mind-opener. The day promised a look at the industry through different eyes.

By Kara Melchers

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BITE Focus

Get me to the polls!

Although brands have been involved in encouraging voters in the past, the US midterm elections seem to mark the largest push by companies doing what they can to assist the democratic process.

By Izzy Ashton

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Trend

Demystifying Male Grooming

As a result of the selfie generation’s interest in personal appearance, or simply an overall increased interest in wellness, the male grooming category is booming. But for most guys, it’s still a bit of a mystery.

By Stuart Wood, Missouri Creative

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Trend

Disrupt Ageing

Advertising needs to focus on the process of ageing, on the person who is ageing, turning their lives into a journey of celebration rather than a sequence of ages to be ticked off.

By Izzy Ashton

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Trend

Dodging the pitfalls of personalisation

Long before the Cambridge Analytica scandal broke, people were starting to find the pervasiveness of personalised ads a little unsettling. The public are wary and brands need to take that on board.

By Sarah Daniel, BD Network

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BITE Focus

Perfect podcast partnerships

Listening to a podcast is an intimate experience. So, unsurprisingly this attention has made it an increasingly attractive proposition to advertisers.

By Kara Melchers

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Trend

Right to fight

Some brands are shirking the ordinary, the expected and the safe to move in the direction they believe is right.

By David Sanger

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BITE Focus

Dedicated follower of fashion

The face of fashion is changing. Whether it’s through diverse casting in ads, technological advancements or retail shifts, the industry is moving to reflect today’s world, our world.

By Izzy Ashton

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Trend

Not all engagement is equal

Meaningful connections break through clutter and give people something to share and talk about, in a space that was originally designed for this to happen.

By Alex Michael, Golin

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Trend

The Reality of Loneliness

Being a loner – or to dispense with the romanticism, lonely – is no longer something celebrated, but something portrayed in its complexity.

By David Sanger

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