BITE Focus

The BITE Big Read

We asked some of the leading minds in our industry what they are reading this summer when their smartphones are firmly in their pockets and their out of offices firmly on.

By Nicola Kemp

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Our changing relationship with AI

AI has often been depicted to show the worst of traits inherited from humans. But how does our relationship with it change if it can embody the best?

By David Sanger

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Without you, there is no cure

Blood cancer has a brand issue: put simply, it is far less well understood than other types of cancer. DRUM worked with the charity Anthony Nolan to raise awareness & understanding of their vital work.

By Elliott Starr & Laura Clark, DRUM

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How ‘multiplayer entertainment’ can bring us closer together

It’s no secret, the way in which we’re consuming content is rapidly changing. The concept of the collective digital experience is here, and Twitch is leading the way.

By Matt Anderson, Kazoo

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BITE Focus

How brands are benefiting from a transformational summer of women’s sport

This year will go down as a watershed for women’s sports and brands are paying attention.

By Izzy Ashton

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BITE Focus

Is recycled advertising a trend?

As the climate emergency rises up the business and brand agenda, will we see a growing number of brands adopt the Greenpeace approach and recycle their advertising?

By Nicola Kemp

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BITE Focus

Leeds

Taj Sur, Group Account Director at Savvy explores 'Little London', its creative hub, bustling streets and of course, work the North can be proud of.

By By Taj Sur, Savvy

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BITE Focus

Blame Boris, Jeremy and Brexit: UK marketing budgets flatline in Bellwether

Rising political and economic uncertainty will lead to zero overall growth in marketing budgets in the second quarter of 2019 according to the IPA Bellwether Report.

By Nicola Kemp

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The importance of trans representation, and why every voice should be heard

Brands can help shape an understanding of an experience which many people go through every day. These stories can help foster empathy in an audience & ultimately help move the needle towards even more inclusive representation.

By Izzy Ashton

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What the “irrational” Brexit Party teaches us about the failure of the “rational” benefit of remaining

What’s rational is rarely what’s human. Which is why however rational the Remain idea was, it’s gone. Because something with more tribal and human appeal was presented in a way that captured the popular imagination.

By Richard Wise, Geometry UK

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The Car Market Needs A Flexitarian Revolution

Sixt launches a campaign to scratch the driving itch, without the dirty downside.

By Jonathan Trimble, And Rising

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Not ‘who’ but ‘what’, won big at Cannes this year?

This year, Matt Waller, Creative Director at Recipe, asks himself not ‘Who won big at Cannes?’ but ‘What won big at Cannes?’

By Matt Waller, Recipe

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BITE Focus

Bristol

Jimmy Taylor, Head of New Business at Zone, explores the city's creative hub, its mouth-watering restaurants & the cosmopolitan nature of its inhabitants.

By Jimmy Taylor, Zone

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BITE Focus

Cannes Lions 2019: We are at a turning point for the industry

From the new era of marketing for good, to the need for greater humanity in marketing, here are the key themes from this year’s Cannes Lions International Festival of Creativity.

By Nicola Kemp

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BITE Focus

Future Gazers on the Terrace: Wellness, Cognitive Creativity & AR

Predicting the future is something humans have always been fascinated with but what the future holds for the industry is a tricky one to fathom, unless you know where to look.

By Izzy Ashton

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