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Five years on: How This Girl Can is still breaking boundaries

The evolution of the ground-breaking campaign is a testament to the ability of marketing to move from advertising to activism.

By Nicola Kemp

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BITE Focus

Samsung puts purpose into action with Not A School

Samsung’s educational programme is now entering its second year to educate and empower the next generation of social innovators and pioneers.

By Izzy Ashton

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Why thinking longer offers a brighter future for brands

Simon Long, Executive Creative Director at IMA on how brands embracing change and thinking longer can look forward to a brighter future.

By Simon Long, IMA

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Why Netflix has missed a beat with its new cinematic sonic brand strategy

Paul Reynolds, MD of MassiveMusic explores what the sound of sonic success looks like for brands wanting to stand out in the market.

By Paul Reynolds, MassiveMusic

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Change the Narrative: Why now is the time for advertising to tell the truth about women in advertising

At ZEE MELT 2020, Nicola Kemp, Editorial Director at Creativebrief, argued that now is time to tell the truth about women’s lived experiences in advertising.

By Izzy Ashton

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“It’s the biggest issue affecting women and children in this country”

How Avon, Refuge and Red Consultancy raised awareness of domestic abuse during lockdown.

By Izzy Ashton

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Reconnecting with an older way of travel

Diego Chicharro, Strategy Director at Publicis • Poke asks, what if this pandemic offers an opportunity to look at the future of travel and build a brand that’s stronger than ever?

By Diego Chicharro, Publicis • Poke

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From White City, London to Auckland, New Zealand: How #FrontlineToTheFrontRow went live

David Simons on a creative idea that took him from London to New Zealand, inviting businesses and organisers to fill their front row seats with frontline workers.

By David Simons

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If this social purpose app was real, would your brand be ready?

Leroyson Figueira, Creative Director at 160over90 introduces an idea for an app that acts as a social purpose tracker making it possible for shoppers to instantly decode a brand’s true social credentials at point of purchase.

By Leroyson Figueira, 160over90

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“Brands need to act with a conscience”

How Haribo and Quiet Storm kept childlike escapism going during lockdown.

By Izzy Ashton

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Would you turn down work for your ethics?

Duncan Parkes, Creative Director at Cellar Door on the importance of solutions not problems, and why the design community has a responsibility to protect the environment and work with integrity.

By Duncan Parkes, CellarDoor

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“You’ve got to earn your place as a brand”

How WaterWipes and The Brooklyn Brothers pivoted their marketing strategy to be a support network for parents in the midst of the pandemic.

By Izzy Ashton

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BITE’s Big Lockdown Read: Part 2

Finding time to switch off has perhaps never been simultaneously more difficult or more vital to both our mental health but also our own personal development.

By Izzy Ashton

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“We’re doing more than selling soap”

How MullenLowe and Lifebuoy put a forty-year partnership to the test to relaunch the brand in the UK during lockdown.

By Izzy Ashton

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Why brands must be clear on purpose and outcome to succeed in live music post-COVID

Chris Murray, Director of Partnerships at Apollo World Touring examines the innovation taking place in the live music space, and why brands need to engage with what consumers want.

By Chris Murray, Apollo World Touring

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