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Remote learning has come of age and will outlive lockdowns
Closing the skills gap should be top of the industry agenda and that demands embracing the opportunity for learning.
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Green marketing or just a ‘green sheen’?
Fake it till you make it won’t cut it anymore
By Lisa Nicholson, Senior Account Manager
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The internet, but worse: what the metaverse could mean for brands
The rise of the metaverse brings with it fresh opportunities for marketers.
By Michael Baggs, Strategy Director
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An appetite for change: the future of Quick Service Restaurants
Murillo Meireles explores the impact of the pandemic on the QSR industries and considers the new opportunities.
By Murillo Meireles Lisboa, Missouri Creative
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Curry’s celebrates its real-life in-store tech experts in its first campaign since merger
The UK’s largest electrical retailer has teamed up with AMV BBDO to launch a new integrated campaign celebrating Currys as the home of tech expertise
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Why digital is the key to driving preference outside of the dealership
How the automotive industry is embracing digital transformation and looking to enhance the online experience for its customers
By James Wallingford, Client Director
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"Advertising without trust is just noise"
The latest research from the UK advertising’s thinktank Credos has revealed that public trust in advertising is improving
By Nicola Kemp
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Disney’s magic lies within its people
As people crave shared experiences more than ever, Disney is able to bring them to life like no other brand
By Carina Filek
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Why brands should bust the Esports myths.
Lore Oxford, Global Head of Cultural Insights and Influencer marketing specialist Sofia Sarcina from We are Social, unpick the opportunity for brands to embrace the creative opportunities of Esports.
By Lore Oxford and Sofia Sarcina
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Why Sanctuary Spa and Southpaw are democratising self-care
‘This Counts’, a joyous new campaign for Sanctuary Spa, underlines that self-care is a necessity not a luxury.
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Sky Zero’s environmental pledge for a better tomorrow
Sky launches new film to highlight environmental commitments.
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How brand and athletes’ made Tokyo the mother of all games
The Olympics might be over, but the marketing lessons are here to stay.
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Love them or loathe them ‘Staycations’ are here to stay
MINI and The Brooklyn Brothers celebrate Britain’s #BigDaysOut to help holidaymakers find the UK’s hidden tourism gems
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Creative requires a rebrand, but start with giving it the respect it deserves
To save creativity in our industry, creatives need to all look beyond asset packs and tech specs.
By Beckie Underwood, Azerion UK
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Virgin Media harness the power of music and live events to engage consumers
As music fans return to festivals with a heightened sense of community and togetherness, brands are able to assist in creating unforgettable experiences