Trend

Don't mention the M-word

Money is a sensitive topic. It’s awkward, people don’t want to ask questions. But a number of brands are challenging that mindset and helping consumers open up.

By Izzy Ashton

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Manchester

Jamie Peate, Global Head of Retail Strategy for McCann Worldgroup and self-confessed Manco-phile, takes a look at the city’s vibrant renaissance, showcases some of the work coming out of the metropolis and plays tour guide.

By Jamie Peate, McCann Worldgroup

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A novel idea for advertisers

As people look away from their phone screens, brands are returning to the page to reach their audience, fully embracing the power of the book-bound, written word.

By David Sanger

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It’s the end of the road for boring retail

From online to offline, experiences are taking precedent over product. An engaging, unique experience can cement a brand as part of a consumer’s lifestyle rather than just a retail exercise.

By Izzy Ashton

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How technology can play a part for improved wellbeing

AI and app development have seen the creation of thousands of tools in helping people to de-stress. But whilst there are countless technologies, are they really listening? Are they teaching us anything?

By Lee Casey, Hatched

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AdWeek Europe 2019

When London Mayor Sadiq Khan shares the stage with Richard E. Grant (fresh off the back of an Oscar nomination), Paul Polman the former CEO of Unilever and countless highly acclaimed marketers, you know you’re in for a few interesting discussions.

By Izzy Ashton

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CLICKON at SXSW 2019

Here, Richard Wilson, CEO of storytelling agency CLICKON shares the latest trends that affect how brand storytelling will evolve in the next few years.

By Richard Wilson, CLICKON

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We Are Social at SXSW 2019

Here, some of the attendees at this year’s SXSW festival from socially-led creative agency We Are Social share some of the trends, brands and talks that stood out for them over the last few days.

By Izzy Ashton

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The Meaning of The Community

We live in an increasingly connected world, so why does society feel like it’s growing further apart?

By Andy Lipscombe, FreshBritain

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Can advertising save the world?

Inevitably, whenever a brand throws its weight behind a greater cause, there are cries of why can’t they just stick to selling stuff? But there are brands, and agencies, that are instead embracing the fact that, yes, advertising really can save the world.

By David Sanger

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A New Female Narrative

From dismantling body taboos to educating the next generation, celebrating strength and empowering difference, brands are using language to champion ordinary women defying expectations.

By Izzy Ashton

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Missing Cats: A Roaring Success

Thousands of domestic cats disappear every year and the standard Missing Cat poster is a familiar sight on British streets. But, for Nat Geo, we swapped the traditional moggy for a very different type of feline: Archie, our affectionately known majestic lion.

By Mandy Sharp, Tin Man

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Düsseldorf

Havas Germany's CCO on the city's unique art scene, where to get the best sushi around town and a campaign designed to highlight the remarkable.

By Eric Schoeffler, Havas Europe

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Changing the Face of Families

Studio Blvd reflects the changing nature of families in its SS19 Campaign for River Island

By Alistair Green, Studio BLVD

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