While now is not the time for opportunism or narcissism, Toto Ellis, Chief Strategy Officer at Mc&T believes every brand in every category can and should remain present and visible.
ENGINE Creative’s latest campaign for Women’s Aid illustrates the realities of life under lockdown for victims of domestic abuse in a film created by a collaboration of industry experts, who never once met.
By Izzy Ashton
Tamara Littleton, CEO of the Social Element charts the latest must-have social media platform’s rise and asks, how can brands avoid being the dad on the dancefloor?
By Tamara Littleton, The Social Element
Andrew Piper, Creative Director at Rare Design explores the idea of what ‘real world’ means and how brands can go about maintaining a connection with their consumer.
As the tensions and uncertainty of the early stages of the COVID-19 pandemic settle into the fraught stability of lockdown, AIP chart the new behavioural trends that are emerging.
By Sam Fenton-Elstone, Anything is Possible
Matt O’Grady, Global Commercial President at Nielsen Media explores how businesses can support their brands and make money in such unchartered waters as these.
In these unsettling times, Kemosabe’s Head of Strategy John Speers shares the agency’s latest edition of Human Magazine, aiming to help change the way people travel, for good.
In unprecedented times, brands are letting their actions speak for themselves.
By Izzy Ashton
Ads Dechaud and Phil Le Brun, a creative duo at Wonderhood Studios teamed up with Visual Diet to create a campaign to highlight the toxicity at the heart of the gossip-driven media.
By Izzy Ashton
While the World Health Organisation is advising people to limit their news intake during these unsettling times, many brands and businesses are stepping up, offering advice, reassurance and empathy for their consumers around the world.
By Izzy Ashton
In order to keep calm and carry on, the creative industries need to learn how to adapt quickly, writes Kim French, Business Development Director at Cherryduck Productions.
Industry leaders came together at a recent Creativebrief Explores event to examine how to put the respect back into the pitching process.
By Nicola Kemp
In the midst of the rise of performance marketing and social media amongst charity brands, Rob Stephens from John Ayling & Associates explains why now is the time for a renaissance in TV advertising.
By Rob Stephens, John Ayling & Associates
Aoife McGuinness, Neuroscience Consultant at HeyHuman believes that, while we’ve still not seen the full potential for neuromarketing, especially in advertising, there is a renewed confidence in its potential.
‘Blood Normal’ was one of the most ground-breaking campaign’s in the history of advertising and proof of what happens when you shift the lens.
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