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Bring back the grand gesture

By George Bartlett

George Bartlett, Associate Creative Director at Truant London, on going big on love for Valentine’s Day campaigns.

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Veganary might be over, but plant-based brands need year round connection

By Josh Pearce and Sean Johnson

Josh Pearce and Sean Johnson, creative directors at Dark Horses, on why marketing for vegan brands needs to evolve.

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Crosta Mollica inks sponsorship deal with Venezia FC

By Nicola Kemp

The UK-based Italian food brand will be the partner of the club’s Women’s First Team.

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The luxury effect on experiential marketing

By James Barnes

How brands can learn from the luxury sector to create campaigns that capture attention, drive engagement and build brand loyalty.

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NatWest inks sponsorship deal with ParalympicsGB

By Nicola Kemp

The bank will become the official banking partner for the games and will extend its ongoing partnership with Team GB.

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Super Bowl LIX: How brands can score a creative touchdown

By Robert Volten

Robert Volten, Business Lead at Chuck Studios, urges brands to stop renting fame, and build something that lasts.

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Business to everybody

By Graeme Baker

Graeme Baker on finding the fun in B2B, to better connect with business audiences.

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Girl maths in action – five ways brands can support women today

By Susan Riley

In a world where money matters brands have an opportunity to educate and support.

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Using AI in design to disrupt conventions

By Danny Bickerton

How can we use AI to ensure that the design work we produce stands out, rather than blend into a sea of conventionality?

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Nostalgia vs innovation: Embracing retro tech

By Giorgia Amatemaggio

Despite the pace of technological advancements and the multitude of opportunities it offers, Gen Z has been drawn to retro technology and the nostalgia it evokes.

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Why Super Bowl ads can lose the celebrities and still win

By Vanessa Chin

Celebrities don’t equate to sure fire hits in the much-coveted Super Bowl ad breaks, writes Vanessa Chin, SVP of Marketing at System1.

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Setting goals for creativity in 2025

By Jeevan Georgina Hammond

BITE’s Year Ahead series saw industry leaders looking back at 2024 and ripping up the rulebook.

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Reimagining internal comms in 2025 to power cultural endurance

By Jo Singleton

Your employees are your best advocates, says Jo Singleton, Employee Communications and Engagement Director at Smarts.

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The creator economy: A lifelong opportunity for brands

By Tebo Mpanza

Tebo Mpanza on finding ways to connect with audiences at every life stage.

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