BITE Focus

How Channel 4, Dove and the National Center for Domestic Violence used advertising to drive social change

Industry leaders shared how purpose driven marketing can create long-term change at the Renew 2022 conference.

By Georgie Moreton

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Same as it ever was: How brands should take advantage of the things that never change

Splendid Collective’s Alex Clough urges brands to act on authentic consumer insights

By Alex Clough

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Why the No More Red campaign between Arsenal and Adidas highlights the sports brand’s need to educate

The Turmeric Co.’s CEO Thomas Hal Robson-Kanu says brands can adopt greater purpose through education when marketing themselves to sports fans.

By -Thomas Hal Robson-Kanu, The Turmeric Co.

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Trust has become an undervalued commodity by brands

The advertising industry is in a trust crisis but there’s time to turn things around

By Lucy Taylor, MullenLowe Group UK

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The end of the ‘office job’

The future of work is about so much more than returning to the office, but a generational reset with significant implications for decades to come.

By Paul McEntee, Here be Dragons

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Rowse Honey puts purpose at the heart of its new campaign

The Honey brand is launching a new campaign to protect the honeybees that help create it, placing purpose at the heart of its brand

By Georgie Moreton

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The Meatless Mindset: A Retail Revolution?

Landor & Fitch’s Jovan Buac explores the growing number of opportunities the vegan market holds

By Jovan Buac

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Spending some of my 24 hours writing about Molly-Mae Hague

Puzzle’s Lily Aey on what we can learn from Molly-Mae and the need to reject toxic practices in influencer marketing

By Lily Aey

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Wired for Stories: Inspiring emotions in advertising

Wunderman Thompson’s Mark Truss explores how to create ads that inspire genuine emotion

By Mark Truss, Wunderman Thompson

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Taking back the reins

2022 sees agencies back in the driver’s seat, pushing change forward not just adapting to it

By Louisa Fielding, SNAP LDN

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Diversifying talent is the key to success

FutureBrand’s Katy Nunn on why talent is the creative industry's greatest asset

By Katy Nunn, FutureBrand

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Why brands must beware of Purpose Paralysis

Matt Hamilton, Managing Partner at Wavemaker on why 2022 needs to mark the end of performative marketing.

By Matt Hamilton, Wavemaker

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Scroll less, do more: are big changes coming to digital advertising?

Matt Walker stresses the necessity of the evolution of social media within advertising and marketing

By Matt Walker, Creative Director

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What we can learn from the sound of this year’s Christmas advertising

Paul Reynolds, MD at global sonic branding agency MassiveMusic on the sonic branding lessons from this year’s festive ads.

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