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Why now is not the time to go quiet

While now is not the time for opportunism or narcissism, Toto Ellis, Chief Strategy Officer at Mc&T believes every brand in every category can and should remain present and visible.

By Toto Ellis, Mc&T

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How a cross-industry collaborative team created a powerful campaign under lockdown

ENGINE Creative’s latest campaign for Women’s Aid illustrates the realities of life under lockdown for victims of domestic abuse in a film created by a collaboration of industry experts, who never once met.

By Izzy Ashton

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Forget invite-only, everyone is invited to Houseparty

Tamara Littleton, CEO of the Social Element charts the latest must-have social media platform’s rise and asks, how can brands avoid being the dad on the dancefloor?

By Tamara Littleton, The Social Element

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What happens in the real world when we all go home?

Andrew Piper, Creative Director at Rare Design explores the idea of what ‘real world’ means and how brands can go about maintaining a connection with their consumer.

By Andrew Piper, Rare Design

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The Great Indoors? Media habits and media buying under lockdown

As the tensions and uncertainty of the early stages of the COVID-19 pandemic settle into the fraught stability of lockdown, AIP chart the new behavioural trends that are emerging.

By Sam Fenton-Elstone, Anything is Possible

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COVID-19: Key questions all marketers should be asking

Matt O’Grady, Global Commercial President at Nielsen Media explores how businesses can support their brands and make money in such unchartered waters as these.

By Matt O'Grady, Nielsen

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Time to reset travel

In these unsettling times, Kemosabe’s Head of Strategy John Speers shares the agency’s latest edition of Human Magazine, aiming to help change the way people travel, for good.

By John Speers, Kemosabe

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Donations, production & social distancing: More brands step up to the coronavirus pandemic

In unprecedented times, brands are letting their actions speak for themselves.

By Izzy Ashton

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How a pair of creatives called time on toxic gossip magazines

Ads Dechaud and Phil Le Brun, a creative duo at Wonderhood Studios teamed up with Visual Diet to create a campaign to highlight the toxicity at the heart of the gossip-driven media.

By Izzy Ashton

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How brands are positively reacting to the coronavirus pandemic

While the World Health Organisation is advising people to limit their news intake during these unsettling times, many brands and businesses are stepping up, offering advice, reassurance and empathy for their consumers around the world.

By Izzy Ashton

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Marketing lessons from a last-minute livestream

In order to keep calm and carry on, the creative industries need to learn how to adapt quickly, writes Kim French, Business Development Director at Cherryduck Productions.

By Kim French, Cherryduck

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The pitch process is broken so how do we fix it?

Industry leaders came together at a recent Creativebrief Explores event to examine how to put the respect back into the pitching process.

By Nicola Kemp

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Why now is the time for a renaissance in TV advertising for charities

In the midst of the rise of performance marketing and social media amongst charity brands, Rob Stephens from John Ayling & Associates explains why now is the time for a renaissance in TV advertising.

By Rob Stephens, John Ayling & Associates

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Brains and brands: Neuromarketing in 2020

Aoife McGuinness, Neuroscience Consultant at HeyHuman believes that, while we’ve still not seen the full potential for neuromarketing, especially in advertising, there is a renewed confidence in its potential.

By Aoife McGuinness, HeyHuman

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A big red bomb & a vulva-shaped grenade against the male view of the world: How the female gaze can revolutionize advertising

‘Blood Normal’ was one of the most ground-breaking campaign’s in the history of advertising and proof of what happens when you shift the lens.

By Nadja Lossgott, AMV BBDO

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