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Painting A New Picture: Tips on staying creative outside of work
A creative input makes for a more creative output
By Emily Fleuriot, Redwood BBDO
BITE Focus
How Channel 4, Dove and the National Center for Domestic Violence used advertising to drive social change
Industry leaders shared how purpose driven marketing can create long-term change at the Renew 2022 conference.
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Same as it ever was: How brands should take advantage of the things that never change
Splendid Collective’s Alex Clough urges brands to act on authentic consumer insights
By Alex Clough
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Why the No More Red campaign between Arsenal and Adidas highlights the sports brand’s need to educate
The Turmeric Co.’s CEO Thomas Hal Robson-Kanu says brands can adopt greater purpose through education when marketing themselves to sports fans.
By -Thomas Hal Robson-Kanu, The Turmeric Co.
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Trust has become an undervalued commodity by brands
The advertising industry is in a trust crisis but there’s time to turn things around
By Lucy Taylor, MullenLowe Group UK
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The end of the ‘office job’
The future of work is about so much more than returning to the office, but a generational reset with significant implications for decades to come.
By Paul McEntee, Here be Dragons
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Rowse Honey puts purpose at the heart of its new campaign
The Honey brand is launching a new campaign to protect the honeybees that help create it, placing purpose at the heart of its brand
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The Meatless Mindset: A Retail Revolution?
Landor & Fitch’s Jovan Buac explores the growing number of opportunities the vegan market holds
By Jovan Buac
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Wired for Stories: Inspiring emotions in advertising
Wunderman Thompson’s Mark Truss explores how to create ads that inspire genuine emotion
By Mark Truss, Wunderman Thompson
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Taking back the reins
2022 sees agencies back in the driver’s seat, pushing change forward not just adapting to it
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Diversifying talent is the key to success
FutureBrand’s Katy Nunn on why talent is the creative industry's greatest asset
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Why brands must beware of Purpose Paralysis
Matt Hamilton, Managing Partner at Wavemaker on why 2022 needs to mark the end of performative marketing.
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Scroll less, do more: are big changes coming to digital advertising?
Matt Walker stresses the necessity of the evolution of social media within advertising and marketing
By Matt Walker, Creative Director
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What we can learn from the sound of this year’s Christmas advertising
Paul Reynolds, MD at global sonic branding agency MassiveMusic on the sonic branding lessons from this year’s festive ads.