BITE Focus

How marketers can adapt to the Squiggly Career

The Creativebrief X Squiggly Careers event highlighted how individuals and organisations must shift their approach to career development and talent retention.

By Izzy Ashton

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From sustainable pioneer to category defining brand

Fadi Dada, Strategist at Nice and Serious, considers branding in the sustainable start-up world; exploring trends, limitations and its potential to reach broader audiences.

By Fadi Dada, Nice and Serious

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Experience design in 2020: Ecosystems, ethics and true collaboration

Aleksandra Melnikova, Head of Experience Design at Publicis•Poke explores the rapidly changing experience design landscape and what’s in store for the year ahead.

By Aleksandra Melnikova, Publicis•Poke

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BITE Focus

BITE’s Top 10 for 2019

From tackling the climate crisis to raising the bar in experiential marketing and ushering in a new era of inclusive creativity, 2019 was a pivotal year for the industry.

By Nicola Kemp

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BITE Focus

Glasgow

It’s the ‘Dear Green Place’ packed with world class venues and locations. Here Frame’s Content Editor, Gregor Kyle, takes us on a tour of a real Scottish city, one which holds more than a few surprises.

By Gregor Kyle, Frame

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Don’t ruin Christmas

Greenpeace UK’s comedy Ultimate Roast Battle from Nice and Serious helped highlight the devastation of deforestation and draw attention to the ultimate Christmas conspiracy: turkey.

By Fadi Dada, Nice and Serious

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BITE Focus

BITE's Big Christmas Roundup

A growing number of brands attempted to spread more mindful joy this Christmas. In a bid to do the same, we’ve rounded up the best of the Christmas marketing we’ve seen this year.

By Izzy Ashton

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How creativity boosted democracy in Europe

Mikael Jørgensen, CEO and Founder of &Co, reflects on our changing political climate and why he believes creative risk-taking is more important than ever before.

By Mikael Jørgensen, &Co

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From baked beans to bitcoin, it’s all about people

Matt Wyatt, Executive Planning Director at SNAP LDN highlights the power of empathy when it comes to developing a disruptive brand.

By Matt Wyatt, SNAP LDN

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Breaking the filter bubble: the importance of an open mind in marketing

There are three bubbles that must be popped, if we are to liberate ourselves from being stuck in our ways and avoid the dangers of groupthink.

By Andrew Peake & Alex Scott-Malden, VCCP

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BITE Focus

Royal Tunbridge Wells

As the agency prepares to turn 50 next year, Southpaw's MD Tom Poynter highlights the creative culture of one of England's best loved spa towns.

By Tom Poynter, Southpaw

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BITE Focus

Mindful money: How Triodos and The Kite Factory are revolutionising finance marketing

In the midst of a climate emergency and heightened awareness about consumption decisions, Triodos believes encouraging people to vote with their wallets is the key to long-term success.

By Nicola Kemp

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BITE Focus

Edinburgh

From pioneering talent to the biggest New Year party in the world and powerfully effective work, The Gate Edinburgh’s Creative Director Adam Smith brings the city to life.

By Adam Smith, The Gate Edinburgh

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BITE Focus

Podcasts: The generalist’s secret weapon

As podcasts continue to evolve, as brands even get in on the act by creating their own, & as the format can help you become a better account person, Jamie Elliot, CEO of the Gate London introduces us to five of his favourites.

By Jamie Elliott, The Gate London

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BITE Focus

“The dead fish swims in the direction of the current”

The importance of counterintuitive thinking, intuition and connecting the next generation were top of the agenda for Hublot’s Chairman speaking at Leaders Week at Twickenham Stadium.

By Nicola Kemp

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