Sara Blonstein, Founder and Creative Director at Blonstein, lifts the lid on the British Fashion Council's NEWGEN partnership with TikTok and the future of hybrid events.
By Nicola Kemp
What brands should know about the future of retail experience
The blended world of digital and physical realities mark a fundamental shift in marketing.
How AMV BBDO and the Campaign Against Living Miserably (CALM) redefined strength to break the silence surrounding male suicide.
By Nicola Kemp
Why Here Be Dragons is backing its employees to become entrepreneurs.
By Paul McEntee, Here be Dragons
In 2020 over 12 million people in the UK purchased a pre-loved item of clothing, showing clear evidence of a shift in attitudes.
Five opportunities for brands to adapt and innovate in the wake of restrictions on advertising foods high in fat, salt and sugar.
By Murillo Meireles Lisboa, Missouri Creative
Smart brands are taking contextual targeting seriously
Dave Murray, Managing Director EMEA, LTK on what the new age of influencer marketing means for brands.
The crisis has meant everyone has needed to adopt a more design-led mindset.
By Andrew Barraclough, GlaxoSmithKline
Marketers are facing up to a range of changes to privacy. Paul Slee, Head of Digital and Transformation at The Maverick Group, explores what brands should know and what actions they should take to address them.
By Paul Slee, The Maverick Group
World-class creative ecommerce goes beyond transaction, writes Gabriela Lungu Global Creative Director at VMLY&R Commerce and jury member for the Creative ecommerce category.
By Gabriela Lungu, Global Creative Director
How Space NK and FCB Inferno redefined aspiration to create the space to celebrate and elevate the diversity of beauty experiences.
By Nicola Kemp
How Three Lions captured the hearts of the nation and what lessons brands can learn.
By Paul Reynolds, MassiveMusic
The 02 blazes a trail for digital experience with the launch of its first ever virtual event space in Fortnite.
By Nicola Kemp
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