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Want to win over fans? Be a fan
When capitalising on IPs and ideas that are already widely popular with audiences, marketers must tread carefully
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AdGreen’s Annual Review reveals opportunity to slash emissions
The review highlights a huge opportunity for carbon reduction in the process of advertising production around the world.
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What this new age of anxiety means for media and advertising
During a state of permacrisis brands must connect with audiences to support and provide valuable escapism
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How do brands achieve real localisation without losing their DNA?
By Siu-Lan Choi
Brands must have true local understanding to create culturally sensitive and accurate work
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Guinness 0.0 celebrates a St Patrick’s Day to remember
Guinness 0.0 launches responsible drinking campaign ahead of St. Patrick’s Day, created by AMV BBDO.
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How brands can outperform in challenging times
By Ian Millner
Ian Millner explores what outperforming brands are doing in the face of uncertainty
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How Generation D is changing the generation game
Cultural divides between generations can impact brands trying to span several audiences
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Zed first. How to connect with the generation that’s shaping the future
By Imogen Judd
Gen Z is fast becoming one of the biggest consumer groups
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The CONVO unpacks sustainable creation
FRUKT’s new fanzine explores how brands can better connect with increasingly fragmented audiences
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Leading by example: the importance of role models in adland
By Kate Allsop
Seeing women in leadership roles is imperative for the future female workforce
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You can’t be what you can’t see: why the advertising industry needs to step up and help fix the digital gender gap
By Laura Jones
There are around 303 million fewer women online than men.
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Durex addresses the pleasure gap for International Women’s Day
Sexual wellbeing brand Durex disrupted a London screening of a football game by switching off the screen at ‘climatic’ moments for Orgasm Equity campaign
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American Express campaign champions small businesses
The campaign from Dentsu Creative uses small shops as a canvas to promote American Express’ cashback offer.
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Three attributes of ‘made-to-measure’ digital innovation
Marcela Oguntoye, Group Director at SeenThis explores three key factors which lie at the heart of digital innovation.