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Periods never sleep
By Nicola Kemp
A new Bodyform campaign, created by AMV BBDO, shines a light into the darkness of period-induced insomnia
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IPA and BetterBriefs unveil new better briefing best practice guide
UK marketers’ estimate that over a quarter of their marketing budget is wasted on poor briefs and misdirected work.
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Maltesers bursts stereotypes of older women in new campaign
By Nicola Kemp
AMV BBDO serves up a suckerpunch to stereotypes of older women in advertising in a new campaign for Maltesers.
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"It is increasingly important for brands to use their voice to instigate social change”
By Nicola Kemp
Pete Jeavons, Director of Marketing Communications on why EE is taking aim at sexism in football.
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The four trends that will shape the rest of 2022 and beyond
By Verity Brown
How inflation on consumer spending will impact consumer behaviour
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How can employers support staff and prepare for the looming wellbeing crisis?
By Nicola Kemp
The long tail of the Covid crisis combined with the rapidly increasing cost of living demands a new approach from leaders.
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Cannes Diary: a reality check
By Annalise Valentino and Emma McKernan
MSQ’s Young Lions Annalise Valentino and Emma McKernan on how the Climate Crisis and the myth of inclusivity impacted their Cannes experience.
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What the Glastonbury experience can teach brands
Christophe Castagnéra, Head of Strategy UK, Europe and the Middle East at Imagination on what Glastonbury can teach the industry about brand evolution.
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Blurred identities, composable and conscious brands
Sairah Ashman, Global CEO of Wolff Olins on three behavioural shifts that will impact your consumer relationships
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Cannes Diary: creativity can drive change
By Annalise Valentino and Emma McKernan
MSQ’s Young Lions Annalise Valentino and Emma McKernan reveal the key trends from the festival’s opening sessions.
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Pester Power is dead. Long live Neverland
Children have never been more influential in the household when it comes to both purchasing behaviours and general household power
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Lessons From 15 Years Of Social Media Marketing
By Tony Wright
Taking lessons from the past 15 years to streamline brand-building social media efforts going forward
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Three strategies for protecting your brand while raising prices
By Sam Sturgeon
Strong customer knowledge and clear communications are essential to maintaining good consumer relationships