With a split in appetite for where we choose to work in the future, what might this mean for transitioning our workplaces and the ways in which we work?
By Emma Caselton & Freddie Simmonds, Seymourpowell
Daren Poole, Global Head of Creative, Insights Division at Kantar explores what truly makes a brand creatively effective.
Gone was Wilbur the Penguin and the animated world; in his place was ‘Here to Solve’ focused on driving a change of perspective and shifting consumer perceptions.
By Izzy Ashton
A new movement has launched which aims to use the creative industry’s talent and influence to help ensure the positive environmental behaviours developed during lockdown become a long-term shift in society.
By Izzy Ashton
A ground-breaking new campaign marks a step-change for the depiction of the lived-experience of women in advertising.
By Nicola Kemp
The fashion industry is reflecting the shifting market, recognising that engaging directly with consumers becomes a powerful marketing tool; the consumer becomes the influencer.
By Izzy Ashton
MRSpride’s event explored the power of agency, the importance of partnerships and of telling marginalised stories in mainstream culture.
By Izzy Ashton
Brands that take responsibility have the power to contribute towards meaningful change in the world, says Lee Casey, Co-Founder & Creative Director at Hatched.
How HUN Wine and TBWA pivoted its marketing strategy to bring lightness to lockdown with wine in a can.
By Izzy Ashton
Duncan Parkes, Co-Founder & Creative Director at CellarDoor asks, why do so many brands still fall short on the statements they make?
The brand that has long been the proponent of Dirt is Good and outdoor play, suddenly had a new tagline to offer.
By Izzy Ashton
As social platforms become serious e-commerce channels, Oli Booker, Head of Paid Social at Reprise UK outlines how brands must adapt and embrace new opportunities now, or risk being left behind.
Douglas Morton, Founder of Bother and Ben Hooper, Creative Partner at Wax/On on the power of collaboration, brand self-awareness and being inspired by disruption.
By Izzy Ashton
Ben Bilboul, CEO of Karmarama & Managing Director at Accenture Interactive introduces a new report to help the marketing sector understand the changes in customer priorities taking place during lockdown.
By Ben Bilboul, Karmarama / Accenture Interactive
For an industry that thrives on creative problem solving, Dan Keene, Director of Brand Experience at ENGINE believes the future of brand experiences is bright.
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