Trend
Building inclusion from the inside out
For National Inclusion Week IMA-HOME’s Alex Uprichard outlines the importance of living and breathing inclusivity
Trend
Has BudLight’s backlash put the fear of getting it ‘wrong’ into every marketer?
In order to create truly inclusive and progressive work brands have to commit to making a stand
Trend
Advertising Association forms AI Taskforce
The Taskforce has been built in response to the rapid advancement of AI and will help to define policy, safeguarding and guidelines
Trend
Broadening audiences with beavers
The Woodsman Whisky campaign from Mr. President highlights the importance of doing things differently and the value of challenging the status quo
Trend
IPA partners with TikTok to attract new talent to Adland
The campaign features popular content creators in a bid to encourage fresh diverse talent to consider a career in the industry
Trend
How to draw on Britain’s (brand) new era of trust
At a time of crisis attitudes to trust are changing and brands have an opportunity to connect with consumers
Trend
Sky Broadband hosts Street Fighter tournament in a sweat room
The live-streamed tournament created by McCann London saw competitors battle to win a spot in David Beckham’s Street Fighter 6 team
Trend
Velvetise into happiness
By Nicola Kemp
A mesmerising new campaign from Hotel Chocolat uses Generative AI to bring the perfect cup of hot chocolate to life
Trend
British Gas invites consumers to take a load off
By Nicola Kemp
The new campaign from The&Partnership underlines the role of brands in supporting consumers through the cost of living crisis.
Trend
Lessons on leadership learnt from being a Trustee
By Aimee Luther
The Liberty Guild’s Aimee Luther shares how being a charity Trustee has informed her leadership style
Trend
How brands must move the goalposts for women’s sports
BBD Perfect Storm’s Daisy Proctor says that brands must invest in the meaningful moments created by women’s sport
Trend
How AI is bridging the gap between ad engagement and business outcomes through creative intelligence
When used well AI can optimize performance and creativity
Trend
How to communicate in an age of polarisation
Bishan Morgan, Senior Strategist at Wunderman Thompson on how brands can navigate a polarised world
Trend
The Catch 22 of Data Sharing
Sam Richardson, customer engagement consultant at Twilio on embracing personalisation without alienating consumers