BITE Focus

Milan

Leo Burnett Italy's Milan-born Executive Creative Director tells us about the city's contrasting architecture, how the agency turned a tram stop into a McDonald's delivery shelter and of course, where to find the best Italian food.

By Lorenzo Crespi, Leo Burnett Italy

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Trend

What does love look like in 2019?

In 2019 love looks like, well, supposedly anything you want it to, whether you look to Tinder or Tudder (for cows to find a bull, yes, really), to help fulfil your needs.

By Izzy Ashton

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BITE Focus

Super Bowl 2019

This year we watched robots struggle with their emotions, a Game of Thrones dragon burn down a Bud Light jousting tournament and Andy Warhol eat a Whopper. Read below for our take on the trends to have emerged from the Super Bowl 2019.

By Kara Melchers

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BITE Focus

LEAD 2019

Highlights from the summit that brings together leaders in politics and advertising to discuss and debate issues shaping the year ahead.

By Kara Melchers

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BITE Focus

Stockholm

JMWGolin's Creative Director delves into the city's secrets, from where to try the best Swedish meatballs to cooking up a city-wide burger feast and IKEA's infamous pee-for-a-crib ad.

By Samuel Garlöv, JMWGolin, Stockholm

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BITE Focus

Redefining Beauty

The definition and perception of beauty is changing, forcing the industry to change too. Here’s how some brands are keeping up.

By Izzy Ashton

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Trend

Uniting A Divided Nation With A Sausage Roll

With the launch of the Vegan Sausage Roll, Greggs fundamentally changed the food conversation and brought people of all diets together behind the milestone vegan innovation.

By Alex Clough, Splendid Communications

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Time for bed: Our new obsession with sleep

We’re obsessed with getting enough sleep. And in pursuit of the perfect eight hours we’ve given ourselves insomnia. But with the arrival of any epidemic comes new commercial opportunities for brands and entrepreneurs.

By Kara Melchers

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Should brands be signing up to Veganuary?

Earlier this week I desperately tried to eavesdrop as three workmen discussed Greggs’ latest creation: the vegan sausage roll. I never did find out what they thought but I did, unfortunately, see Piers Morgan’s faux vomit when he sampled the roll on Good Morning Britain.

By Izzy Ashton

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Driven by Intuition

For its latest ad Lexus trained Artificial Intelligence to tell the story of the AI in the car. From script to final edit, here’s what happened when the brand relinquished creative control to the machines.

By Matthew Bamford Bowes, The&Partnership

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Trend

Christmas at John Lewis

Everyone knows the John Lewis Christmas campaign, but not everyone knows the story of the strategic thinking behind it.

By Martin Beverley, adam&eveDDB

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BITE Focus

Best of BITE 2018

It’s been a great year for BITE including a new look editorial page, our best BITE LIVE yet and contributions from some of the most creative, passionate and brilliant folks in the industry. To give you a flavour here’s our round up of the most viewed articles from each month.

By Kara Melchers

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Treat myself? Oh go on then

Indulging has historically been considered as both frivolous and childish. But our social listening tool told us that as a result of demanding lifestyles, people are increasingly spending money and time on “kidulting” experiences.

By Jocelyn Turlan, RPM

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Trend

Palm oil and Christmas

We took an unusual approach for Christmas 2018, to spread the message of destructive palm oil by an unconventional method, whilst meeting multiple objectives for two very separate organisations: Greenpeace and the supermarket Iceland.

By Marcus Watson, Mother London

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BITE Focus

The best ads of Christmas 2018

This year, in our bumper Christmas Focus, discover the brands who are doing Christmas best, the ones capturing our hearts, tugging on our purse strings and making us well up at our desks.

By Izzy Ashton

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