BITE Focus

Future Gazers on the Terrace: Wellness, Cognitive Creativity & AR

Predicting the future is something humans have always been fascinated with but what the future holds for the industry is a tricky one to fathom, unless you know where to look.

By Izzy Ashton

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BITE Focus

Collaboration, culture shift and transparency: fashion’s sustainable future

Stylus’ annual Decoded conference lifted the lid on the challenges the fashion industry faces as it seeks to address the climate emergency.

By Izzy Ashton

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BITE Focus

“It’s one thing to adopt the code it’s another thing to change the culture.” Why TimeTo is taking its campaign to eradicate sexual harassment to Cannes

TimeTo’s hard hitting campaign is a reminder of the need to continue the drive to eradicate sexual harassment in advertising.

By Nicola Kemp

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BITE Focus

“The algorithm outpaced the ethics”: Why the Conscious Advertising Network wants to clean up digital advertising

Launching its manifesto, the Conscious Advertising Network has urged brands to use their influence to prevent the spread of hate speech and fake news.

By Nicola Kemp

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BITE Focus

Seven Nudges from Nudgestock

Behavioural science can shift the dial when it comes to brand building and Ogilvy’s annual Nudgestock conference demonstrated the power of getting outside of the bubble.

By Nicola Kemp

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"Marketers are demanding change" How Cannes Lions is pushing for equality

Louise Benson, VP Festivals Cannes Lions Festival of Creativity, lifts the lid on this year’s #SeeItBeIt programme and how the festival has elevated equality.

By Nicola Kemp

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Trend

Helping pregnant women stand out from the crowd

Hoop turned design into news by reinventing the ‘Baby on Board’ badge to help expectant mums get noticed.

By Henry Warrington, Third City

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BITE Focus

Don’t be a bystander to change: Key takeaways from WACL Gather

Kindness, representation and moving the dial on gender equality were top of the agenda at WACL Gather.

By Nicola Kemp

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Trend

Why brands should also be living #TheFastLife in Ramadan

During the Muslim month of fasting, the Ramadan economy is estimated at approximately £200 million in the UK alone. Yet, this entire period has gone relatively unremarked by brands and retailers.

By By Shelina Janmohamed

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Who dares wins: Tackling the problem of Army recruitment

By combining an enduring truth about the Army with a modern insight about Britain today, we unlocked powerful new relevance for the Army.

By Rhonwen Lally, Karmarama

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BITE Focus

Warsaw

After decades of difficult history, the beginning of the 21st century is the best moment to visit Warsaw. Go beyond the Old Town, visit the city's beaches and share delicious food at the old Soho Factory.

By Bartek Bernaciak, Dragon Rouge Warsaw

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To break taboos, you have to be prepared to lose something

From crushing stereotypes to the industry's growing gender pay gap, seven key take outs from Creative Equal’s RISE 2019.

By Nicola Kemp

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Diverse bodies, diverse minds

This week is Mental Health Awareness Week, and the focus for 2019 is body image. It’s no surprise really given the rise in apparent ideals we see in the world around us.

By David Sanger

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Gamers logging on to a new community

Games are still a place for exploration, development, education but perhaps most importantly today they’re also where you can both build and become a part of a community.

By Izzy Ashton

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BITE Focus

It Ain’t Easy Going Green

Consumers are done with talking, with words and empty promises, with hard to imagine numbers and overwhelming quantities. What they want is proof and evidence of brands making a change, and a means for them to do the same.

By Izzy Ashton

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