#BrandShareTheMic opens up new ways for brands to collaborate with young Black creators
James Hogwood, Creative Director at Livity & Co-Founder of Brand Share the Mic on why the creative industry needs more initiatives to increase the meaningful inclusion of Black talent.
The dwindling culture of celebrity: Why brands are turning away from big names
Molly Rowan Hamilton, Strategy Director at BrandOpus NY on how celebrities are no longer the only icons of our society. Everyday people are too and increasingly, they call the shots.
B2b marketing in 2021: Why brands need to rethink audience engagement
Hannah Patel, Director, EMEA at Red Lorry Yellow Lorry explores the shifting behaviours and parameters of b2b marketing from embracing storytelling to harnessing technological advancements.
Spotify’s competitors are now Peloton and TikTok: Why brands must look out of sector to stay ahead of the curve
Paul Reynolds, Managing Director and Partner at MassiveMusic, looks at the importance of music in building connections with audiences and why Spotify needs to be wary of new challengers.