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Want to win over fans? Be a fan

By Steven Parsons

When capitalising on IPs and ideas that are already widely popular with audiences, marketers must tread carefully

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AdGreen’s Annual Review reveals opportunity to slash emissions

By Georgie Moreton

The review highlights a huge opportunity for carbon reduction in the process of advertising production around the world.

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What this new age of anxiety means for media and advertising

By Rachel D’Cunha

During a state of permacrisis brands must connect with audiences to support and provide valuable escapism

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How do brands achieve real localisation without losing their DNA?

By Siu-Lan Choi

Brands must have true local understanding to create culturally sensitive and accurate work

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Guinness 0.0 celebrates a St Patrick’s Day to remember

By Georgie Moreton

Guinness 0.0 launches responsible drinking campaign ahead of St. Patrick’s Day, created by AMV BBDO.

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How brands can outperform in challenging times

By Ian Millner

Ian Millner explores what outperforming brands are doing in the face of uncertainty

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How Generation D is changing the generation game

By Vijaya Varilly

Cultural divides between generations can impact brands trying to span several audiences

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Zed first. How to connect with the generation that’s shaping the future

By Imogen Judd

Gen Z is fast becoming one of the biggest consumer groups

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The CONVO unpacks sustainable creation

By Simon Singleton

FRUKT’s new fanzine explores how brands can better connect with increasingly fragmented audiences

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Leading by example: the importance of role models in adland

By Kate Allsop

Seeing women in leadership roles is imperative for the future female workforce

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You can’t be what you can’t see: why the advertising industry needs to step up and help fix the digital gender gap

By Laura Jones

There are around 303 million fewer women online than men.

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Durex addresses the pleasure gap for International Women’s Day

By Georgie Moreton

Sexual wellbeing brand Durex disrupted a London screening of a football game by switching off the screen at ‘climatic’ moments for Orgasm Equity campaign

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American Express campaign champions small businesses

By Georgie Moreton

The campaign from Dentsu Creative uses small shops as a canvas to promote American Express’ cashback offer.

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Three attributes of ‘made-to-measure’ digital innovation

By Marcela Oguntoye

Marcela Oguntoye, Group Director at SeenThis explores three key factors which lie at the heart of digital innovation.

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