BITE Focus

Edinburgh

From pioneering talent to the biggest New Year party in the world and powerfully effective work, The Gate Edinburgh’s Creative Director Adam Smith brings the city to life.

By Adam Smith, The Gate Edinburgh

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BITE Focus

Podcasts: The generalist’s secret weapon

As podcasts continue to evolve, as brands even get in on the act by creating their own, & as the format can help you become a better account person, Jamie Elliot, CEO of the Gate London introduces us to five of his favourites.

By Jamie Elliott, The Gate London

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BITE Focus

“The dead fish swims in the direction of the current”

The importance of counterintuitive thinking, intuition and connecting the next generation were top of the agenda for Hublot’s Chairman speaking at Leaders Week at Twickenham Stadium.

By Nicola Kemp

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BITE Focus

The creative blindspot

The creative industry has a moral and business responsibility to address the lack of disability inclusion, something Caroline Casey explored on stage at #BITELIVE19

By Izzy Ashton

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Policy and the gender data gap

Journalist, award-winning feminist campaigner and author Caroline Criado Perez explored the one size fits men approach to design on stage at #BITELIVE19 and the relevance this has to the creative industries.

By Izzy Ashton

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BITE Focus

Creativity without ego: how to smash stereotypes in advertising

From active listening to making the space for communities to tell their own stories, industry leaders at #BITELIVE19 delivered practical insight into how to smash stereotypes.

By Nicola Kemp

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Bridging the integrity gap: CALM and a new era of purpose-driven partnerships

The shift in consumer attitudes, not technology, is the most profound shift in marketing with significant implications for brands.

By Izzy Ashton

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The Cotswolds

There is a sense of calm in the Cotswold’s that enables a focus that is hard to achieve in the heart of the city. FreshBritain's Client & Commercial Director Jon Crane explores the area, home to the agency's HQ.

By Jon Crane, FreshBritain

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BITE Focus

How Guinness smashed stereotypes in women’s rugby and beyond

Guinness has successfully broken boundaries when it comes to rugby sponsorship. With the Rugby World Cup underway in Japan this month, the team behind the brand’s ground-breaking campaigns took to the stage at #BITELIVE19 to share what’s next.

By Izzy Ashton

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BITE Focus

B the Change: How Ella’s Kitchen and Havas London are building a B-Corp advantage

#BITELIVE19 saw the CEOs of Ella’s Kitchen and Havas London take to the stage to discuss B Corp certification as they pave the way for a new era of purpose led business.

By Izzy Ashton

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Trend

Why LEGO launched a clothes shop with no clothes

Inspired by LEGO and the hippest streetwear outlets, We Are Social built a virtual fashion store completely created within an AR Snapchat lens.

By Alistair Campbell, We Are Social

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Trend

Girls leading the way

As girls face a new set of challenges in the 21st century, Girlguiding, the UK’s leading organisation for girls and young women, carried out its biggest programme change ever.

By Richard Marshall, Red Stone

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Trend

Going against the flow to introduce a habit that's not so bad

Nationwide's new 'PayDay SaveDay' campaign uses an unusual new voice to challenge behaviour and get us thinking about an issue that none of us want to talk about.

By Ross Nicolson, VCCP

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BITE Focus

Devon

Kate Cox, CEO of Bray Leino takes us off piste as she explores the creativity of Devon, from the surf-bashed beaches, to the entrepreneurial buzz and the area's distinct digital culture.

By Kate Cox, Bray Leino

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