Trend

“We need every part of culture we can get our hands on"

Sara Blonstein, Founder and Creative Director at Blonstein, lifts the lid on the British Fashion Council's NEWGEN partnership with TikTok and the future of hybrid events.

By Nicola Kemp

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Shopping, Supercharged

What brands should know about the future of retail experience

By Rosh Singh, UNIT9

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Why the Metaverse matters

The blended world of digital and physical realities mark a fundamental shift in marketing.

By Max Pinas, Dept

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BITE Focus

Sometimes the toughest opponents are the ones you can’t see

How AMV BBDO and the Campaign Against Living Miserably (CALM) redefined strength to break the silence surrounding male suicide.

By Nicola Kemp

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Capturing the eco-focused consumer

In 2020 over 12 million people in the UK purchased a pre-loved item of clothing, showing clear evidence of a shift in attitudes.

By Nate Burke, Diginius

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Changing the game: how Covid-19 reshaped influencer marketing forever

Dave Murray, Managing Director EMEA, LTK on what the new age of influencer marketing means for brands.

By Dave Murray, LTK

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The Cookie is dead, but what comes next?

Marketers are facing up to a range of changes to privacy. Paul Slee, Head of Digital and Transformation at The Maverick Group, explores what brands should know and what actions they should take to address them.

By Paul Slee, The Maverick Group

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Lessons from Cannes Lions on the future of e-commerce

World-class creative ecommerce goes beyond transaction, writes Gabriela Lungu Global Creative Director at VMLY&R Commerce and jury member for the Creative ecommerce category.

By Gabriela Lungu, Global Creative Director

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Sorry, I have plans with myself

How Space NK and FCB Inferno redefined aspiration to create the space to celebrate and elevate the diversity of beauty experiences.

By Nicola Kemp

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Trend

02 leans on the Fortnite factor with virtual venue launch

The 02 blazes a trail for digital experience with the launch of its first ever virtual event space in Fortnite.

By Nicola Kemp

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