Following a campaign from AMV BBDO, this change in the law is an example of the power of collective action to bring about vital, life altering legislature.
By Izzy Ashton
A ground-breaking new campaign created by AMV BBDO is challenging the stigma and silence surrounding the unspoken agony of women’s pain.
By Nicola Kemp
Yuval Ben-Itzhak, President at Socialbakers explores what the rise of this new social app means for brands and their marketing teams.
By Yuval Ben-Itzhak, Socialbakers
Liam McHugh, Design Director at Missouri Creative writes that brand logos are being simplified because the world around them is more complex.
By Liam McHugh, Missouri Creative
The brand’s disruptive new AR-led campaign disrupts category norms and signals the rise of immersive digital experiences in ecommerce.
By Nicola Kemp
The group’s supporter base has outlined its action plan to meaningful change in the run-up to COP26.
By Nicola Kemp
James Hogwood, Creative Director at Livity & Co-Founder of Brand Share the Mic on why the creative industry needs more initiatives to increase the meaningful inclusion of Black talent.
Molly Rowan Hamilton, Strategy Director at BrandOpus NY on how celebrities are no longer the only icons of our society. Everyday people are too and increasingly, they call the shots.
Will Thacker, Co-Founder & Creative Director of 20something on a new brand identity the agency created for Seven Clean Seas and the importance of designing to counter to the visual norms.
Hannah Patel, Director, EMEA at Red Lorry Yellow Lorry explores the shifting behaviours and parameters of b2b marketing from embracing storytelling to harnessing technological advancements.
By Hannah Patel, Red Lorry Yellow Lorry
Cara van Rhyn, Strategist at Leagas Delaney explores the shopping evolution that she hopes will lead to a more hybrid relationship between ecommerce and retail in the future.
By Cara van Rhyn, Leagas Delaney
Ben Essen, Chief Strategy Officer at Iris explores the vital role marketing can play in sustainability responsibility, from measurement to customer engagement.
Arif Miah, Creative Strategy Director at mud orange introduces a new survey that explores how the pandemic has helped to increase health and fitness digital options for British Muslim women.
Through a partnership created by FCB Inferno, the businesses are aiming to upskill and educate vendors whilst also emphasising the importance of online communities.
By Izzy Ashton
Paul Reynolds, Managing Director and Partner at MassiveMusic, looks at the importance of music in building connections with audiences and why Spotify needs to be wary of new challengers.
By Paul Reynolds, MassiveMusic
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