We asked some of the leading minds in our industry what they are reading this summer when their smartphones are firmly in their pockets and their out of offices firmly on.
By Nicola Kemp
AI has often been depicted to show the worst of traits inherited from humans. But how does our relationship with it change if it can embody the best?
By David Sanger
Blood cancer has a brand issue: put simply, it is far less well understood than other types of cancer. DRUM worked with the charity Anthony Nolan to raise awareness & understanding of their vital work.
By Elliott Starr & Laura Clark, DRUM
It’s no secret, the way in which we’re consuming content is rapidly changing. The concept of the collective digital experience is here, and Twitch is leading the way.
This year will go down as a watershed for women’s sports and brands are paying attention.
By Izzy Ashton
As the climate emergency rises up the business and brand agenda, will we see a growing number of brands adopt the Greenpeace approach and recycle their advertising?
By Nicola Kemp
Taj Sur, Group Account Director at Savvy explores 'Little London', its creative hub, bustling streets and of course, work the North can be proud of.
Rising political and economic uncertainty will lead to zero overall growth in marketing budgets in the second quarter of 2019 according to the IPA Bellwether Report.
By Nicola Kemp
Brands can help shape an understanding of an experience which many people go through every day. These stories can help foster empathy in an audience & ultimately help move the needle towards even more inclusive representation.
By Izzy Ashton
What’s rational is rarely what’s human. Which is why however rational the Remain idea was, it’s gone. Because something with more tribal and human appeal was presented in a way that captured the popular imagination.
Sixt launches a campaign to scratch the driving itch, without the dirty downside.
By Jonathan Trimble, And Rising
This year, Matt Waller, Creative Director at Recipe, asks himself not ‘Who won big at Cannes?’ but ‘What won big at Cannes?’
Jimmy Taylor, Head of New Business at Zone, explores the city's creative hub, its mouth-watering restaurants & the cosmopolitan nature of its inhabitants.
From the new era of marketing for good, to the need for greater humanity in marketing, here are the key themes from this year’s Cannes Lions International Festival of Creativity.
By Nicola Kemp
Predicting the future is something humans have always been fascinated with but what the future holds for the industry is a tricky one to fathom, unless you know where to look.
By Izzy Ashton
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