The evolution of the ground-breaking campaign is a testament to the ability of marketing to move from advertising to activism.
By Nicola Kemp
Samsung’s educational programme is now entering its second year to educate and empower the next generation of social innovators and pioneers.
By Izzy Ashton
Simon Long, Executive Creative Director at IMA on how brands embracing change and thinking longer can look forward to a brighter future.
Paul Reynolds, MD of MassiveMusic explores what the sound of sonic success looks like for brands wanting to stand out in the market.
By Paul Reynolds, MassiveMusic
At ZEE MELT 2020, Nicola Kemp, Editorial Director at Creativebrief, argued that now is time to tell the truth about women’s lived experiences in advertising.
By Izzy Ashton
How Avon, Refuge and Red Consultancy raised awareness of domestic abuse during lockdown.
By Izzy Ashton
Diego Chicharro, Strategy Director at Publicis • Poke asks, what if this pandemic offers an opportunity to look at the future of travel and build a brand that’s stronger than ever?
By Diego Chicharro, Publicis • Poke
David Simons on a creative idea that took him from London to New Zealand, inviting businesses and organisers to fill their front row seats with frontline workers.
By David Simons
Leroyson Figueira, Creative Director at 160over90 introduces an idea for an app that acts as a social purpose tracker making it possible for shoppers to instantly decode a brand’s true social credentials at point of purchase.
By Leroyson Figueira, 160over90
How Haribo and Quiet Storm kept childlike escapism going during lockdown.
By Izzy Ashton
Duncan Parkes, Creative Director at Cellar Door on the importance of solutions not problems, and why the design community has a responsibility to protect the environment and work with integrity.
How WaterWipes and The Brooklyn Brothers pivoted their marketing strategy to be a support network for parents in the midst of the pandemic.
By Izzy Ashton
Finding time to switch off has perhaps never been simultaneously more difficult or more vital to both our mental health but also our own personal development.
By Izzy Ashton
How MullenLowe and Lifebuoy put a forty-year partnership to the test to relaunch the brand in the UK during lockdown.
By Izzy Ashton
Chris Murray, Director of Partnerships at Apollo World Touring examines the innovation taking place in the live music space, and why brands need to engage with what consumers want.
By Chris Murray, Apollo World Touring
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