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Virgin Media O2 launches summer online safety campaign
Virgin Media O2 and Internet Matters spotlight the importance of having conversations about online safety and starting them early
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Building the plane while flying: navigating a new Head of Culture role
By Laura Warby
Laura Warby shares learnings and challenges from taking on a new role enhancing and evolving an agency culture
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Parents drive Christmas spending boom
By Nicola Kemp
New research from the IPA reveals the average Brit is to spend almost £600 on Christmas
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Ad spend reaches new highs in Q1
The Advertising Association/WARC Expenditure Report paints a positive picture for marketers, revising forecasts due to stronger-than-expected growth
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Media and marketing: A moral maze?
Gabriella Krite asks how far should marketers' considerations go regarding morals and media buying to maximise performance whilst maintaining brand values
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The (chocolate-covered) hill we’re all prepared to die on
By Paul Jordan
TBWA’s Paul Jordan breaks down Britain's obsession with biscuits
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Diary of a start-up: the human side of starting an agency
By Al Fayolle
Al Fayolle, Founder and Chief Executive, gives insight into the more personal impacts of setting up an agency
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The Very flamingos kick off ‘Operation Back To School’
The campaign from The Gate sees the three flamingos on a mission to get parents and children school-ready
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The importance of events for connection craving Gen Zs
What can brands do to provide the sense of community their audiences are craving?
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UK marketing budgets hit decade high
The Q2 2024 IPA Bellwether Report paints a positive picture for marketers as economic conditions improve
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From A to Gen Z via brat, Cara and Milan Symphony
By Matt Kissane
Gen Z are challenging marketers to be more creative and brands to be more in tune with culture
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Advertising industry’s social contribution builds trust with consumers
A new report from the Advertising Association celebrates the campaigns making change and explores public perceptions of purposeful advertising
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IPA, APA, ISBA strive to improve production pitch process
A new joint initiative will help to improve the production pitch experience and alleviate pressure on all parties
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Uncovering the efficiency illusion in advertising
By Chris Allan
Adludio report suggests chasing efficiency may be undermining effectiveness in digital advertising