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How VMLY&R and Snapchat are connecting with Gen Z voters
The Speech to Street campaign turns to AR to create a platform for Gen Z creators to amplify their voices.
By Nicola Kemp
BITE Focus
#SeeingRed: How Hey Girls harnessed the power of anger to combat period poverty
One in ten women and girls in the UK cannot afford or access sanitary towels or tampons. This barbaric statistic has lit a creative fire for social enterprise Hey Girls, which is turning to the power of anger to tackle period poverty in the UK.
By Nicola Kemp
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How creative collaboration provided the firepower for the Give Her Space campaign
Sophia Johnson and Sophie Szilady, a creative team at The Brooklyn Brothers, share how they turned to creativity to create the space and the words to confront violence against women.
By Nicola Kemp
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Why now is the time for brands to harness power of the Thoughtful Marketing movement
A panel hosted by Bloom & Wild in partnership with Creativebrief underlined why now is the time for brands to prioritise empathy and humanity in their use of data.
By Nicola Kemp
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How can businesses avoid reinforcing harmful stereotypes in their visual communications?
Jacqueline Bourke, Director of Creative Insights, EMEA at iStock on why brands must be responsible when choosing visuals, or risk reinforcing harmful stereotypes.
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Changing the face of influencer marketing
Adam White, Founder & CEO of Edge explores the four problems in influencer marketing that he believes a new platform has a shot at solving all while empowering trust and ethics in the influencer world.
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Can influencers still influence?
Taryn Malakou, Head of Clients at MullenLowe salt highlights the five principles of success brands should consider when looking to take a collaborative approach to advocacy.
By Taryn Malakou, MullenLowe salt
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Behaviours eat values for breakfast
Jamie Chadwick, Head of Strategy at The Maverick Group on why he thinks the obsession with brand values is flawed, and what organisations should do instead.
By Jamie Chadwick, The Maverick Group
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Beyond the design studio: How creative thinking could save big business
Lee McCormack, CEO of MyGlobalHome highlights that for businesses to be successful they should be placing creativity at the heart of company culture.
By Lee McCormack, MyGlobalHome
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Brands must make a virtue out of authentic messaging
Sometimes marketers feel they can’t do right for doing wrong when communicating their sustainable credentials. The alternative is not an option, argues Christina Miller, Connections Director at VMLY&R.
By Christina Miller, VMLY&R London
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Brands & the routine renaissance
Aaron McFeely, Lead Strategist at Space highlights the shifting routines that brands can, and should, be at the heart of.
BITE Focus
UK advertising market poised for a strong rebound in 2021
The latest Advertising Association/WARC Expenditure Report forecasts a 15.2% rise in UK adspend, which will reach £27.0bn.
By Nicola Kemp
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Taking your mission mass market
Josh Clarricoats, Managing Partner at Hell Yeah! offers answers to the question around, when a brand’s growth stagnates, how can they convert the less-engaged majority?
By Josh Clarricoats, Hell Yeah!
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As digital audio ad spend rockets, it’s time for advertisers to make themselves heard
James Chandler, CMO at IAB UK explores the exciting opportunity that sonic branding and digital audio offers advertisers.
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Young people are going to emerge from lockdown very differently: What brands can do to help
Louise Leitsch, Head of Research Consulting at Appinio highlights new research about the anxieties facing young people emerging from lockdown, and how brands can properly engage with them.