#SeeingRed: How Hey Girls harnessed the power of anger to combat period poverty
One in ten women and girls in the UK cannot afford or access sanitary towels or tampons. This barbaric statistic has lit a creative fire for social enterprise Hey Girls, which is turning to the power of anger to tackle period poverty in the UK.
By Nicola Kemp
Brands must make a virtue out of authentic messaging
Sometimes marketers feel they can’t do right for doing wrong when communicating their sustainable credentials. The alternative is not an option, argues Christina Miller, Connections Director at VMLY&R.
Young people are going to emerge from lockdown very differently: What brands can do to help
Louise Leitsch, Head of Research Consulting at Appinio highlights new research about the anxieties facing young people emerging from lockdown, and how brands can properly engage with them.