Thought Leadership

How can brands better capitalise on the growth of DTC routes in the long-term?

The growth of direct-to-consumer routes have created new opportunities for brands but long-term shifts in buying behaviours will be built on more than just necessity.

By Nicola Kemp

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Thought Leadership

The social-first brand

Callum McCahon, Executive Strategy Director & Partner at Born Social introduces the agency’s latest white-paper exploring the four key elements of tomorrow’s great brands.

By Callum McCahon, Born Social

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Thought Leadership

Oliver Dowden: “Advertising can turbocharge the recovery”

Speaking at RESET 2021, the Secretary of State for Digital, Culture, Media and Sport hailed the role of advertising in recovery but added pressure to the sector with upcoming HFSS ad restrictions.

By Nicola Kemp

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Thought Leadership

How can companies better support employees through another lockdown?

A third lockdown, combined with the seasonal gloom of January is placing employees at risk of burnout, making safeguarding the mental health of staff business critical.

By Nicola Kemp

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Thought Leadership

What marketers have learned from the coronavirus crisis

In a dedicated trend report, we wrap up key insights and learnings from marketers across the creative industry, from a year of unforeseen challenges.

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Thought Leadership

BITE LIVE 2020 Trend Report

This dedicated trend report wraps up the key themes, learnings and actionable insights from #BITELIVE2020, our free week-long virtual event series, which this year was focused on #ThisIsProgress.

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Thought Leadership

From live sport to the big family Christmas, the cultural touch-points and rituals of daily life are changing irrevocably in the midst of the crisis. What is the role for brands in filling this void?

Whether it's live sports or the big family Christmas, perhaps brands can step in to give a little love this year.

By Izzy Ashton

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Thought Leadership

How to have a bumper 2020 e-Christmas

Mark Runacus, Co-Founder and Planning Partner at Wax/On introduces the considerations brands should be aware of as we move into Peak festive season.

By Mark Runacus MBE, Wax/On

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Thought Leadership

Hitting the right tone: How brands can capitalise on the power of community and creativity in the midst of the coronavirus crisis

This in-depth discussion will look at how brands hit the right tone with consumers in the midst of an extended lockdown.

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Thought Leadership

In the midst of the economic and emotional fall out of the coronavirus crisis, how can the industry push for progress on equality and inclusivity?

Equality and inclusivity has to start internally before businesses can offer advice or slogans externally.

By Izzy Ashton

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Thought Leadership

Cut through the hype

Brilliant Noise introduce their new book focused on how to cut through hype about influencer marketing and make it easier for everyone to work with this powerful discipline.

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Thought Leadership

Changing the narrative: How Bodyform and AMV broke the mould

The team behind Bodyform’s #wombstories campaign lift the lid on the creative courage, strategic thinking and commitment behind the most groundbreaking marketing movement of the year.

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Thought Leadership

CB X Lucky Generals Podcast: Uncomfortable Conversations, Episode 1

For the first episode of Lucky General's podcast on intersectionality, premiering at BITE LIVE 2020, we explore who works within the creative industries. What are we doing that's working and what do we need to be doing differently?

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Thought Leadership

How advertising is funding climate science denial

Jake Dubbins, Co-Chair of Conscious Advertising Network and MD at Media Bounty explores the hidden dangers of advertising spend and how it can end up funding climate science denial.

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Thought Leadership

Too old, too young, just right

Tag Warner, CEO of GAY TIMES and Anna Dalziel, Founder of 40 Over Forty explore how the industry’s obsession with age is undermining progress.

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