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Thought Leadership

Is the men’s World Cup losing its marketing muscle?

By Nicola Kemp

We asked industry leaders if the most polarising tournament in history will spark reflection on the tournament’s marketing firepower.

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Thought Leadership

Advertising Association unveils fresh look for export arm

By Nicola Kemp

An international brand campaign, developed by VCCP, is designed to celebrate UK advertising.

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Thought Leadership

System1’s campaigns of the month: May

By Andrew Tindall

Andrew Tindall shares what campaigns are scoring highly in System1’s effectiveness measurement testing this month.

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Thought Leadership

Authentic Marketing: The Sit Down

By Georgie Moreton

Visha Kudhail sits down with Nicola Kemp to explore authenticity as a strategic advantage, not a cultural ideal.

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Thought Leadership

‘If you're not telling your story, someone else is’

By Georgie Moreton

Visha Kudhail, Author of Authentic Marketing, shared her insights into scaling your brand in an event held in partnership with Quiet Storm and Bauer Media Outdoor.

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Thought Leadership

Using your wardrobe as a branding tool

By Samantha Harman

In a world of overwhelm, Samantha Harman, Style Strategist and Author, believes that clothing can help you tell a story.

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Thought Leadership

Should the industry be doing more to support young talent?

By Nicola Kemp

As figures reveal that youth unemployment in the UK has topped a million, we asked industry leaders to have their say on making space for the next generation of talent.

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Thought Leadership

What will be the key trends at Cannes 2026?

By Georgie Moreton

Industry leaders have their say on what will top the agenda at the industries’ biggest celebration of creativity.

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Thought Leadership

Why joy might be your most powerful tool to advance your career

Bose Akadiri, Author of The Stay Joyful Method: Using Joy as a Tool to Rise, Lead, and Redefine Success on the power of professional joy.

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Thought Leadership

UK Advertising targets global growth at Cannes Lions

By Nicola Kemp

The government-backed growth mission has unveiled ambitious plans to showcase the creative firepower of the UK on a global stage.

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Thought Leadership

System1’s campaigns of the month: April

By Andrew Tindall

Andrew Tindall shares what campaigns are scoring highly in System1’s effectiveness measurement testing this month.

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Thought Leadership

Creativebrief partners with Visha Kudhail to celebrate Authentic Marketing book launch

By Nicola Kemp

A global virtual event in partnership with Exf Films and a London breakfast in partnership with Quiet Storm and Bauer Media Outdoor, comes ahead of the book launch.

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Thought Leadership

How brands can harness the power of hope

By Georgie Moreton

Industry leaders unpack how to make hope a tangible marketing strategy at 23red’s Hope Dividend event.

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Thought Leadership

Is the marketing industry too negative about AI?

By Georgie Moreton

In an industry obsessed with the new and the next, AI is here to stay.

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