Thought Leadership

ASA gender stereotyping: No smoke without fire

The message to take away from this week is not about whether the ASA’s gender equality rules are right, or indeed if they have gone overboard in applying them. This is about forcing equality, or lack thereof, to the top of the agenda.

By By Ria Campbell, Southpaw

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Thought Leadership

Can machine learning help us design better ideas, brands, products & services?

An ever-increasing number of brands and agencies are exploring how best to use tech to enhance how they can get their products and messages in front of consumers and also, how they evolve the products themselves.

By James Hirst, Rare

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Thought Leadership

Three lessons in Love Island

However much fake tan is involved, planner Leonie Hondeborg points out some very real benefits brands could reap if they learn from the biggest show of the summer.

By Leonie Hondeborg, Proximity London

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Thought Leadership

The Hidden Human: Evolving marketing to drive better outcomes

While we live in a world where data provides us with a huge amount of insight, it is human potential that moves us forward. Knitting the two together, and taking a longer-term view, can have huge benefits.

By Matt Coombes, Archetype

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Thought Leadership

Unbound Innovation Festival: a celebration of pioneering ideas

The need to drive equality, co-operation, and recovery across the entire planet, as well as drive growth for companies and brands has never been greater. Responsible, conscious, inclusive innovation is the one true hope we have for the future.

By Darren Burdock-Latter, Geometry UK

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Thought Leadership

The New Rules of Social

ZAK look at the new rules of social and how those under 30 find their place in the subcultures of social media, not through being targeted by algorithm, but by being drawn by the pull of the culture itself.

By Dominic Weiss, ZAK

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Thought Leadership

Should the advertising industry be doing more to tackle climate change?

Leaders from brands, agencies and Extinction Rebellion explain why the climate crisis demands a step change in approach from the industry.

By Nicola Kemp

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Thought Leadership

Is technology removing the ‘care’ from healthcare?

New technologies are transforming our world and healthcare is no exception. But, with such rapid change, how can the industry adapt to ensure it’s not leaving patients behind?

By Alison Dunlop, MSL

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Thought Leadership

Three out of ten CMOs haven’t invested in customer experience

In their latest research, AmazeRealise explored how customer experience is now a key factor in driving business growth. The key? Bring everyone along on your journey.

By Chris Barnes, AmazeRealise

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Thought Leadership

Life: Subscribed: What brands should know about the rise of subscription

From the rise of Netflix to the resurgence of The Guardian, the subscription model is in the midst of rapid transformation with significant implications for brands.

By Izzy Ashton

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Thought Leadership

Virgin’s marketing chief: “Women feel they need to leave because they are not progressing”

At Bloom's event last month, a panel discussion explored why both brands and agencies need to change the industry’s approach to failure.

By Nicola Kemp

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Thought Leadership

Under the influence: the secrets to brands making the most of influencer storytelling

Brand2Life’s morning event explored the nuance of influencers, why the word can be ‘sinister’ and how brands need to perform their due diligence if they’re to make a real impact.

By David Sanger

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Thought Leadership

BITE TRENDS: Issue 2, June 2019

Breaking taboos, the Army's recruitment & the new wave of creative leaders.

By Nicola Kemp

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Thought Leadership

“If you don’t do it for the right reasons, don’t do it”: The future of LGBT+ representation in marketing

M&C Saatchi's breakfast panel in partnership with Queer Britain explored LGBT+ representation in culture and why it matters for the industry.

By Nicola Kemp

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Thought Leadership

Into Z Future

Gen Z are a generation of creators, a digitally savvy group of individuals whose relationship to brands looks nothing like their predecessors'. They are, as Snapchat and JWT Intelligence present in their latest report, the next generation of Super Creatives.

By Izzy Ashton

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