Thought Leadership

It's time to build better ads - with a dynamically creative approach

Getting creative with dynamic audio and video ads empowers brands to reach the right audience with engaging content that is always contextually relevant

By Kim Aspeling, A Million Ads

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Thought Leadership

How the industry can rise to the challenge of an inclusive recovery

Building back better from the Coronavirus crisis demands the industry takes action to drive diversity.

By Nicola Kemp

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Thought Leadership

Will the IPA Media Climate Charter mean that agencies step up to their responsibilities?

As the IPA launches its new charter, has the industry reached a tipping point when it comes to accountability and action on the Climate crisis?

By Nicola Kemp

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Thought Leadership

Generosity Matters

Al Mackie, Chief Creative Officer at RAPP UK, argues that now is the time to put ego aside and embrace the power of the collective.

By Al Mackie, RAPP UK

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Thought Leadership

The rise of hybrid events and how to do them properly

The future of events demands a hybrid approach from brands and an understanding that audience needs have fundamentally shifted.

By Kate Love, The Croc

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Thought Leadership

Short term thinking has always been a challenge for brands. Is now the time to play the long game?

The long and the short of it marketers need to plan for the long-term in the wake of the coronavirus pandemic.

By Izzy Ashton

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Thought Leadership

Viral News, One Year On

3 Monkeys Zeno introduce a new report, Viral News, exploring the pressure that journalists have been under over the past year and why the smart way forward is for brands to work with them.

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Thought Leadership

How can brands effectively channel the power of storytelling to both share and shift perspective?

As we move swiftly into the middle of a year that has shown us, perhaps more so than ever, how vital listening and storytelling really is, we asked a number of industry experts about the importance of representative storytelling.

By Izzy Ashton

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Thought Leadership

How can brands better capitalise on the growth of DTC routes in the long-term?

The growth of direct-to-consumer routes have created new opportunities for brands but long-term shifts in buying behaviours will be built on more than just necessity.

By Nicola Kemp

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Thought Leadership

The social-first brand

Callum McCahon, Executive Strategy Director & Partner at Born Social introduces the agency’s latest white-paper exploring the four key elements of tomorrow’s great brands.

By Callum McCahon, Born Social

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Thought Leadership

Oliver Dowden: “Advertising can turbocharge the recovery”

Speaking at RESET 2021, the Secretary of State for Digital, Culture, Media and Sport hailed the role of advertising in recovery but added pressure to the sector with upcoming HFSS ad restrictions.

By Nicola Kemp

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Thought Leadership

How can companies better support employees through another lockdown?

A third lockdown, combined with the seasonal gloom of January is placing employees at risk of burnout, making safeguarding the mental health of staff business critical.

By Nicola Kemp

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Thought Leadership

What marketers have learned from the coronavirus crisis

In a dedicated trend report, we wrap up key insights and learnings from marketers across the creative industry, from a year of unforeseen challenges.

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