Thought Leadership

What changes to your working life will help you thrive in 2020?

From better using technology to streamline and support, or allowing for more flexible ways of working, 2020 looks set to be a year of significant change. Let’s make sure that change is for the better.

By Izzy Ashton

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Thought Leadership

Driving mass adoption of electric vehicles: Are customers ready to switch?

There can be no doubt that large-scale electric vehicle adoption feels within reach. But are UK consumers ready for the shift? Somo’s latest research suggests they might need more convincing.

By Rebecca Crook, Somo

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Thought Leadership

2020 Vision

As part of 1HQ's exploration into ‘what next?’, the global studios picked an object they believe represents a sign of our times, with each of their choices all aligning around the future of conscious consumerism.

By 1HQ Brand Agency

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Thought Leadership

What’s working and what do we need to work harder at in 2020?

The dawn of a new decade is the perfect opportunity to call time on mindless predictions.

By Nicola Kemp

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Thought Leadership

Think Forward 2020

We Are Social’s fifth trends report examines how the new rules of the internet can inspire brands to break out of the status quo and engage with audiences in ways that align with digital culture.

By Mobbie Nazir, We Are Social

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Thought Leadership

“Examine the impact you’re having, not the time you’re spending.” Mark Eaves champions flexible working at IWIB Conference

While there are still concerns about the impact that flexible working might have on business, a panel of industry experts at Management Today’s Inspiring Women in Business Conference 2019 examined a different way of working.

By Izzy Ashton

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Thought Leadership

“The idea of manning up lets men down”: David Lammy MP highlights the importance of language at Masculinity in the Workplace

Token Man, Utopia, HeANDShe and The Hobbs Consultancy collaborated on an event to explore what masculinity means in business today.

By Izzy Ashton

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Thought Leadership

Great advertising is for life, not just for Christmas

The festive advertising season, the UK industry’s equivalent of the Superbowl, successfully has the nation talking over their teacup. Yet the power of long-term marketing investment to build both brand and business momentum is not seasonal.

By Nicola Kemp

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Thought Leadership

“2019 is the year of individual togetherness”: Disney explores a new era of inclusive creativity

A panel discussion hosted by Disney looked at the progressive brands smashing stereotypes, creating room for conversations and shifting the visual language.

By Izzy Ashton

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Thought Leadership

M&C Saatchi open the door to the next generation of talent through the Carbon Academy

A groundbreaking partnership with the University of Greenwich has shown the power of action when it comes to increasing diversity in advertising.

By Izzy Ashton

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Thought Leadership

The supermarket is the new Brexit battleground

Our Brexit vote defines how we shop, opening up a whole new category of buyer persona for marketers to explore, creating opportunities to reach out and connect in these most uncertain of times

By Austen Donnellan, Bray Leino

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Thought Leadership

Does advertising need to regain its sense of humour?

In the midst of an unrelenting news cycle of gloom, darker nights and economic uncertainty, has the advertising industry lost its sense of humour?

By Nicola Kemp

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Thought Leadership

Lessons from fashion: Power to the people

A desire to play an active role is something brands beyond fashion should be leaning into. In their latest Selfhood report, ZAK asks, who are the brands ahead of the curve?

By Dominic Weiss, ZAK

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Thought Leadership

When running a business, attitude trumps experience every time

HeyHuman’s Transformative Growth event spotlighted the challenges business leaders face when it comes to transforming their businesses.

By Neil Davidson, HeyHuman

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Thought Leadership

Are digital-only brands the future of financial services?

In their latest white paper, Somo explore the changing role of traditional and digital banks and consider what the future holds for financial services.

By Rebecca Crook, Somo

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