Thought Leadership

The high street store is dead; long live the ‘design hub & event space’

Instead of trying to save an old-fashioned high street that is no longer relevant, it’s up to retail brands and their agencies to listen to their customers and offer the products, services and experiences they want.

By Emily Sathianathan, TBK Group

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Thought Leadership

BITE TRENDS: Issue 1, March 2019

The launch of the first BITE Trends Report.

By Izzy Ashton

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Thought Leadership

The secret to winning in the experience economy: brand sensuality

Publicis London’s immersive ‘Rare Minds’ event featuring artist and perfumer Paul Schütze showcased a simple truth: brand differentiation is created less by what’s said and more by how you engage the senses.

By Dom Boyd, Publicis London

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Thought Leadership

Marketing Week Live 2019

For the 11th year, Marketing Week Live descended on Kensington Olympia to bring the latest industry trends and marketing thinking to life.

By Lucy Miller

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Thought Leadership

Cereal Killers: Is Responsible Design the Death of Brand?

Could health warnings invade our kitchen tables? Is Tony the Tiger at risk of extinction? And could the need for responsible design signal the death-knell for ‘brand’ as we know it?

By Michelle Whelan, Geometry

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Thought Leadership

The Last Round? How To Engage the Next Generation of Mindful Drinkers

Informed by online pop-up communities, quantitative surveys and in-depth interviews with experts, our report examines the consumer attitudes that are driving new drinking behaviour.

By Jonno McConnell, Red Brick Road

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Thought Leadership

The Future of Social Activism

Key take-outs from MSL's morning event where speakers from Innocent, Taylors of Harrogate, and Oracle discussed why everyone should be talking about purpose-led comms.

By Kara Melchers

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Thought Leadership

Visual Diet

At an evening hosted in M&C Saatchi’s London offices, the Visual Diet panel set out to discuss and raise awareness of the impact our visual diet has on our, and more specifically young people’s, mental health.

By Izzy Ashton

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Thought Leadership

Turning boardroom strategy into frontline creativity

It’s easy to think that cracking a bold vision for an organisation or brand will lead to success. The answer is not to neglect vision, but to adopt a process that connects vision with execution.

By Rob Gray, Squad

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Thought Leadership

Measuring the Intangible: Embracing Culture for ROI

The trajectory of digital advancement isn’t showing the slightest signs of slowing. The brands leading the digital charge, and leading the way, are paying attention to what shapes us all: culture.

By Sara Parish, Proximity London

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Thought Leadership

Challenging the Challengers

We gathered invaluable insights and used them to create a clearly defined picture of the threat posed by the Challenger, along with strategic pointers for survival and success as an established brand.

By Jamie Matthews, Initials

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Thought Leadership

The New Sustainability

The latest report from J Walter Thompson’s Innovation Group, explores the urgent need for brands to adopt regenerative, not just sustainable, business practices.

By Marie Stafford, J. Walter Thompson

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Thought Leadership

Legal Cannabis: Threat or Opportunity for The Alcoholic Drinks Industry?

The good news for the drinks industry is that even though the bulk of cannabis is consumed via smoking, THC and CBD cannabis extracts can be added to drinks, opening the door to a new world of flavours and occasions.

By Ivo Majors, Wonderworks Communications

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Thought Leadership

World Mental Health Day

We held a special series of events in our main London office to raise awareness of the importance of looking after your mental health, taking steps to end the stigma around talking about mental health at work.

By Becca-Jane Schofield, M&C Saatchi

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