Thought Leadership
The Year Ahead for Marketing Success in 2025
Marketing leader Visha Kudhail on the importance of being more human in our approaches to marketing success.
Thought Leadership
Three Things on a Thursday: What the Zuck is going on?
BITE’s round up of the most read stories this week span Love Island, Channel 4 News and the positive chimes of the Bellwether report.
Thought Leadership
IPA Bellwether signals a cautious start to 2025
Marginal growth is paired with downward category revisions as businesses respond to budget-induced cuts.
Thought Leadership
Three Things on a Thursday
By Nicola Kemp
BITE’s Year Ahead essays were amongst the must-read articles of the week.
Thought Leadership
‘Investing in yourself pays off in huge dividends’
Visha Kudhail speaks with Entrepreneur and Founder Aneesh Lal on the importance of carving out your own success on the Behind the Face of Success podcast.
Thought Leadership
Stress, simplicity and setting the pace
By Nicola Kemp
BITE’s top long reads of 2024 underline the human challenges that lies at the centre of marketing.
Thought Leadership
Top 10 Voices Reads of 2024
By Nicola Kemp
In a year where DEI has been deprioritised and defunded the top reads from Voices underline the power of active listening and learning from others.
Thought Leadership
BITE’s Top Marketing Moments of 2024
2024 proved the power of doing things differently.
Thought Leadership
Creativity comes in many forms
BITE rounds up the best creative work of 2024.
Thought Leadership
How to break through to audiences
At Focus, leaders from the film industry share how an audience-first approach is essential to success.
Thought Leadership
2024: A year in questions
BITE’s big question round-up underlines the importance of being curious and asking the right questions.
Thought Leadership
Three Things on a Thursday: Feeling frazzled, Hus of Frakta and finding joy in experiences
BITE’s new weekly series rounds up the must-read articles of the week.
Thought Leadership
Three Things on a Thursday: Wicked, Stepping into the Spotlight and representation
By Nicola Kemp
BITE’s new weekly series rounds up the must-read articles of the week.