Thought Leadership

Think Forward 2020

We Are Social’s fifth trends report examines how the new rules of the internet can inspire brands to break out of the status quo and engage with audiences in ways that align with digital culture.

By Mobbie Nazir, We Are Social

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Thought Leadership

“Examine the impact you’re having, not the time you’re spending.” Mark Eaves champions flexible working at IWIB Conference

While there are still concerns about the impact that flexible working might have on business, a panel of industry experts at Management Today’s Inspiring Women in Business Conference 2019 examined a different way of working.

By Izzy Ashton

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Thought Leadership

“The idea of manning up lets men down”: David Lammy MP highlights the importance of language at Masculinity in the Workplace

Token Man, Utopia, HeANDShe and The Hobbs Consultancy collaborated on an event to explore what masculinity means in business today.

By Izzy Ashton

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Thought Leadership

Great advertising is for life, not just for Christmas

The festive advertising season, the UK industry’s equivalent of the Superbowl, successfully has the nation talking over their teacup. Yet the power of long-term marketing investment to build both brand and business momentum is not seasonal.

By Nicola Kemp

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Thought Leadership

“2019 is the year of individual togetherness”: Disney explores a new era of inclusive creativity

A panel discussion hosted by Disney looked at the progressive brands smashing stereotypes, creating room for conversations and shifting the visual language.

By Izzy Ashton

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Thought Leadership

M&C Saatchi open the door to the next generation of talent through the Carbon Academy

A groundbreaking partnership with the University of Greenwich has shown the power of action when it comes to increasing diversity in advertising.

By Izzy Ashton

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Thought Leadership

The supermarket is the new Brexit battleground

Our Brexit vote defines how we shop, opening up a whole new category of buyer persona for marketers to explore, creating opportunities to reach out and connect in these most uncertain of times

By Austen Donnellan, Bray Leino

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Thought Leadership

Does advertising need to regain its sense of humour?

In the midst of an unrelenting news cycle of gloom, darker nights and economic uncertainty, has the advertising industry lost its sense of humour?

By Nicola Kemp

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Thought Leadership

Lessons from fashion: Power to the people

A desire to play an active role is something brands beyond fashion should be leaning into. In their latest Selfhood report, ZAK asks, who are the brands ahead of the curve?

By Dominic Weiss, ZAK

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Thought Leadership

When running a business, attitude trumps experience every time

HeyHuman’s Transformative Growth event spotlighted the challenges business leaders face when it comes to transforming their businesses.

By Neil Davidson, HeyHuman

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Thought Leadership

Are digital-only brands the future of financial services?

In their latest white paper, Somo explore the changing role of traditional and digital banks and consider what the future holds for financial services.

By Rebecca Crook, Somo

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Thought Leadership

BITE LIVE TRENDS: Issue 3, October 2019

This dedicated trend report wraps up the key themes, learnings and actionable insights from #BITELIVE19 our flagship event, which this year was focused on Making Culture, Breaking Stereotypes.

By Nicola Kemp

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Thought Leadership

Moving Minds: Unlocking the spending power of home movers

Behind every rational reason for moving to a new home, there are powerful emotional needs to be met. Moving Minds helps us to understand these needs, and how they make movers behave.

By Dan Neville, Cogent

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Thought Leadership

It’s time for a new chapter. No excuses

MSQ Partners' CEO Peter Reid gives his key take outs from #BITELIVE19

By Peter Reid, MSQ Partners

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Thought Leadership

The conscious consumer shall inherit the Earth: Is your brand ready?

Have you met the ‘Conscious Consumer’? They’re demanding that brands show us they care about the planet and demonstrate it single-mindedly.

By Niki Macartney, Southpaw

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