Thought Leadership

Lessons from fashion: Power to the people

A desire to play an active role is something brands beyond fashion should be leaning into. In their latest Selfhood report, ZAK asks, who are the brands ahead of the curve?

By Dominic Weiss, ZAK

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Thought Leadership

When running a business, attitude trumps experience every time

HeyHuman’s Transformative Growth event spotlighted the challenges business leaders face when it comes to transforming their businesses.

By Neil Davidson, HeyHuman

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Thought Leadership

Are digital-only brands the future of financial services?

In their latest white paper, Somo explore the changing role of traditional and digital banks and consider what the future holds for financial services.

By Rebecca Crook, Somo

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Thought Leadership

BITE LIVE TRENDS: Issue 3, October 2019

This dedicated trend report wraps up the key themes, learnings and actionable insights from #BITELIVE19 our flagship event, which this year was focused on Making Culture, Breaking Stereotypes.

By Nicola Kemp

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Thought Leadership

Moving Minds: Unlocking the spending power of home movers

Behind every rational reason for moving to a new home, there are powerful emotional needs to be met. Moving Minds helps us to understand these needs, and how they make movers behave.

By Dan Neville, Cogent

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Thought Leadership

It’s time for a new chapter. No excuses

MSQ Partners' CEO Peter Reid gives his key take outs from #BITELIVE19

By Peter Reid, MSQ Partners

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Thought Leadership

The conscious consumer shall inherit the Earth: Is your brand ready?

Have you met the ‘Conscious Consumer’? They’re demanding that brands show us they care about the planet and demonstrate it single-mindedly.

By Niki Macartney, Southpaw

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Thought Leadership

Have we reached peak purpose in marketing communications?

The global climate strike has placed the climate emergency at the very top of the agenda, yet the role of purpose in marketing remains debatable.

By Nicola Kemp

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Thought Leadership

Creative industries not delivering on the opportunity of flexible working

Just 12% of jobs in the creative industries are advertised with any kind of flexible working, 3% below the national average.

By Nicola Kemp

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Thought Leadership

Why you should never have a 'target audience'

The terms ‘target’, ‘audience’ and ‘consumer’ have a subtle, pervasively negative impact on all our brand marketing. By being aware of this and placing our focus instead on well-founded human insights, we can develop a productive empathy for the people we want to buy our brands.

By Richard Wise, Geometry UK

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Thought Leadership

“Inclusion is one of the biggest issues we face as a business”

ITV CEO Dame Carolyn McCall on wellbeing, resilience and workplace culture.

By Izzy Ashton

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Thought Leadership

Who owns the creative idea?

If collaboration is the future of creativity, then does the future demand a more fluid approach to the ownership of creative ideas?

By Nicola Kemp

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Thought Leadership

ASA gender stereotyping: No smoke without fire

The message to take away from this week is not about whether the ASA’s gender equality rules are right, or indeed if they have gone overboard in applying them. This is about forcing equality, or lack thereof, to the top of the agenda.

By Ria Campbell, Southpaw

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Thought Leadership

Can machine learning help us design better ideas, brands, products & services?

An ever-increasing number of brands and agencies are exploring how best to use tech to enhance how they can get their products and messages in front of consumers and also, how they evolve the products themselves.

By James Hirst, Rare

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Thought Leadership

Three lessons in Love Island

However much fake tan is involved, planner Leonie Hondeborg points out some very real benefits brands could reap if they learn from the biggest show of the summer.

By Leonie Hondeborg, Proximity London

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