Thought Leadership

Why are we still advertising to children - at all?

Advertising to children raises uncomfortable yet unavoidable questions for what the creative industry needs to do better.

By Dulcie Cowling, Hell Yeah!

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Thought Leadership

A Masterclass in Inclusive Creativity

Engine Creative, Framestore and JD Sports come together with Dr Mark Prince of the Kiyan Prince Foundation to discuss how creativity can change the narrative.

By Georgie Moreton

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Thought Leadership

Gerety Grand Jury insights with Creativebrief

Judges of this year’s Gerety Awards reflect on the great work and emerging trends, uncovering the very best in advertising through the female lens.

By Georgie Moreton

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Thought Leadership

A Masterclass in post-pandemic purpose

In a wide-ranging conversation experts in purpose discuss the implications of living and working through one of the most unprecedented periods in history

By Georgie Moreton

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Thought Leadership

Marketing’s role in driving the sustainability agenda

Creativebrief CEO, Charlie Carpenter speaks with a panel of experts on whether marketers and their agencies feel sufficiently equipped to take a leading role in the most pressing issue of our time

By Georgie Moreton

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Thought Leadership

Tackling Online Hate

The groundbreaking Hope United campaign from BT and Saatchi & Saatchi underlines the importance of being actively anti-racist as a brand.

By Georgie Moreton

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Thought Leadership

A masterclass in building a satisfying side hustle

Far from being ’side-tracked by the side-hustle’ the Aura story underlines the way in which a side-hustle can provide creative fuel for a progressive agency

By Georgie Moreton

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Thought Leadership

She Takes Over: From Amplification to Action

She Takes Over returns to BITE LIVE with a lively, action-focused discussion on broadening the lens to help create an environment that allows women to thrive.

By Georgie Moreton

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Thought Leadership

What simple practical steps should the marketing industry be taking to address the climate crisis?

ESG is rightly at the top of the business agenda, but should brands be doing more?

By Nicola Kemp

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Thought Leadership

Where industry leaders are finding creative inspiration

It isn’t easy to stay creative in an always-on pressurised environment, but these inspiring reads can help.

By Georgie Moreton

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Thought Leadership

Luxury brands and the pursuit of cultural capital

Why Generation Z have the cultural capital to deliver a competitive advantage to luxury brands.

By Ryan Deluchi

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Thought Leadership

BITE LIVE 2021 | #ThisIsProgress | 5-7th October

Read about the full schedule for BITE LIVE 2021, and fuel your creative outlook this October.

By Nicola Kemp

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Thought Leadership

The Art of Creative Education

Curiosity is vital to all artists and designers; a fact which makes the creative fundamentals the vital ingredients of a good creative education

By Liz Fernando

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Thought Leadership

It's time to build better ads - with a dynamically creative approach

Getting creative with dynamic audio and video ads empowers brands to reach the right audience with engaging content that is always contextually relevant

By Kim Aspeling, A Million Ads

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