Thought Leadership

Trust, talent and togetherness: learnings from LEAD Scotland

By Sharon Lloyd Barnes

Sharon Lloyd Barnes, Commercial Director at Advertising Association, shares 5 key learnings from LEAD Scotland

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Thought Leadership

Should fashion brands be doing more to encourage consumers to make sustainable shopping choices?

By Jeevan Georgina Hammond

With London Fashion Week in full swing, industry experts consider how brands can promote more sustainable shopping habits

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Thought Leadership

Women’s World Cup underlines it’s all to play for

By Nicola Kemp

A flurry of brand activations demonstrates the cultural firepower of women’s sport.

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Thought Leadership

Fresh Reads: The Future of You by Tracey Follows

By Maral Kalajian

Maral Kalajian reviews Tracey Follows thought-provoking book as part of the Women in Marketing Fresh Reads series, in partnership with Dentsu Creative

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Thought Leadership

DDB and Omnicom Take Top Honors at the 2023 Gerety Awards

By Nicola Kemp

DDB Worldwide has been awarded Global Network of the Year, DDB Chicago won Global Agency of the Year and Omnicom has won Holding Company of the Year

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Thought Leadership

‘Great work is great work’

By Georgie Moreton

The Gerety 2023 Global Jury Insights highlight the importance of the female lens and consider how to create work that has universal impact

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Thought Leadership

McDonald’s scoops most awarded brand in the world at Gerety Awards

By Nicola Kemp

The fast food giant has utilised the power of creativity to cement its place in popular culture

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Thought Leadership

Finding the space to stay curious in an always-on marketing ecosystem

By Georgie Moreton

Curious teams are the most creative

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Thought Leadership

AI, ageism and the art of better briefing

By Nicola Kemp

Sandie Dilger, Chief Strategy Officer at TBWA\London is here to solve your workplace problems as BITE’s agony aunt

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Thought Leadership

‘When it comes to diverse leadership we are going backwards’

By Nicola Kemp

The Blueprint’s Truth About Talent survey underlines how a broken business model is breaking talent

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Thought Leadership

How brands should navigate the Threads hype cycle

By Georgie Moreton

We asked industry experts how brands should engage with Threads

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Thought Leadership

Accelerating awareness to action

By Georgie Moreton

Does the new era of brand activism demand a shift from awareness to tangible actions and investments?

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Thought Leadership

Ask her to stay

By Georgie Moreton

At the UK Creative Festival industry experts outlined the importance of creating a workplace that women want to stay in

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Thought Leadership

No such thing as too much merch?

By Nicola Kemp

What brands can learn from the Barbie school of brand experience

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