Thought Leadership

Does the ASA ban on harmful gender stereotyping in advertising mark a watershed for gender portrayal in advertising?

As new industry guidelines on gender stereotyping come into force, industry leaders explain why this is just the beginning.

By Nicola Kemp

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Thought Leadership

The Power of Purpose

The role of purpose in driving profit was top of the agenda at Wax/On’s recent Glass Half Full event.

By Izzy Ashton

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Thought Leadership

The Ignored Giant

“Gaming is driven from generation to generation by a simple human truth: people would rather play than work.” Gaming is big business, and, as BBH London explore, it’s become an industry that brands can’t afford to ignore.

By Izzy Ashton

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Thought Leadership

Make Them Feel

We feel first and think second. It’s emotions that drive our behaviour, no matter how logical and level-headed we might think we are. Intermarketing taps into the increasing importance of building emotional brand connections with consumers.

By Adam Reynolds, Intermarketing

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Thought Leadership

The Modern Affluence Summit

Tucked away just down from Cannon Street station sits the new Bloomberg offices, one of the most sustainable office buildings in the world where we gathered for Keko London’s Modern Affluence Summit.

By Izzy Ashton

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Thought Leadership

Meet the Forward: When the best creativity is invisible, how can we learn from it?

We need to stop fixating on the tip of the iceberg and understand the power of creativity below the brand’s surface. Because often it’s the invisible interventions and minutiae of creative craft that make the biggest difference.

By Ben Essen, Iris

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Thought Leadership

The high street store is dead; long live the ‘design hub & event space’

Instead of trying to save an old-fashioned high street that is no longer relevant, it’s up to retail brands and their agencies to listen to their customers and offer the products, services and experiences they want.

By Emily Sathianathan, TBK Group

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Thought Leadership

BITE TRENDS: Issue 1, March 2019

The launch of the first BITE Trends Report.

By Izzy Ashton

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Thought Leadership

The secret to winning in the experience economy: brand sensuality

Publicis London’s immersive ‘Rare Minds’ event featuring artist and perfumer Paul Schütze showcased a simple truth: brand differentiation is created less by what’s said and more by how you engage the senses.

By Dom Boyd, Publicis London

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Thought Leadership

Marketing Week Live 2019

For the 11th year, Marketing Week Live descended on Kensington Olympia to bring the latest industry trends and marketing thinking to life.

By Lucy Miller

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Thought Leadership

Cereal Killers: Is Responsible Design the Death of Brand?

Could health warnings invade our kitchen tables? Is Tony the Tiger at risk of extinction? And could the need for responsible design signal the death-knell for ‘brand’ as we know it?

By Michelle Whelan, Geometry

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Thought Leadership

The Last Round? How To Engage the Next Generation of Mindful Drinkers

Informed by online pop-up communities, quantitative surveys and in-depth interviews with experts, our report examines the consumer attitudes that are driving new drinking behaviour.

By Jonno McConnell, Red Brick Road

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Thought Leadership

The Future of Social Activism

Key take-outs from MSL's morning event where speakers from Innocent, Taylors of Harrogate, and Oracle discussed why everyone should be talking about purpose-led comms.

By Kara Melchers

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Thought Leadership

Visual Diet

At an evening hosted in M&C Saatchi’s London offices, the Visual Diet panel set out to discuss and raise awareness of the impact our visual diet has on our, and more specifically young people’s, mental health.

By Izzy Ashton

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Thought Leadership

Turning boardroom strategy into frontline creativity

It’s easy to think that cracking a bold vision for an organisation or brand will lead to success. The answer is not to neglect vision, but to adopt a process that connects vision with execution.

By Rob Gray, Squad

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