Thought Leadership

‘Go where you are wanted’

Harriet Thorpe, Actress and Entrepreneur, on landing one of the most iconic roles in British Television at 66 and the power of believing you are enough.

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Thought Leadership

Do brands need to do more to recognise the growing unease of the mental health impact of social media amongst consumers?

By Jeevan Georgina Hammond

We asked industry leaders how to navigate the pitfalls of social media, one of marketing’s most powerful tools

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Thought Leadership

Visha Kudhail revamps podcast to tell the truth about success

By Nicola Kemp

Behind The Face of Success podcast will include guests from the BBC and Boots.

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Thought Leadership

‘There is a climate of fear for marketers’

By Nicola Kemp

Industry leaders urged brands to transition from caution to courage at Courageous Leaders Live

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Thought Leadership

Embracing empowerment and relinquishing control

By Georgie Moreton

At Courageous Leaders Live 2024 leaders discuss the importance of time, feedback and making space for others

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Thought Leadership

Leading with conviction and the power of identity

By Georgie Moreton

At Courageous Leaders Live 2024 industry leaders share how understanding their own needs and values help them to act and lead

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Thought Leadership

Creativebrief unveils the trends shaping modern marketing

By Georgie Moreton

The Industry Insights 2024 report explores the topics on marketing leaders minds today

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Thought Leadership

Advertising Association and Media Smart publish political advertising guide

By Nicola Kemp

New research shows people are less likely to trust political advertising compared to commercial advertising.

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Thought Leadership

Effie UK teams with Creative Equals to explore the link between diversity and effectiveness

By Nicola Kemp

The partnership will explore the link between workforce diversity and marketing effectiveness.

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Thought Leadership

How can brands prepare for a summer of sport?

By Georgie Moreton

Industry leaders share how brands can leverage sporting experiences to retain and attract new customers during this year's summer of sport

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Thought Leadership

Should brands do more to lean on the power of cultural connection to drive the circular economy forward faster?

By Jeevan Georgina Hammond

As sustainability becomes a growing priority for consumers, cultural connection can help to drive behavioural change

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Thought Leadership

Women's sport ‘second mover’ advantage

By Georgie Moreton

Industry experts consider how to leverage the power of brand to drive growth for women's sport

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Thought Leadership

Stepping into the spotlight

By Georgie Moreton

Industry leaders from the IPA, UN Women, Accenture Song, McCann and We Are Futures underline the importance of investing in female talent

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Thought Leadership

Should creative businesses do more to drive happiness?

By Nicola Kemp

To mark International Day of Happiness we asked if the creative industries should do more to prioritise staff happiness

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