Thought Leadership

Three Things on a Thursday: Supporting, celebrating and standing by women

By Georgie Moreton

BITE’s weekly round up of the most read features on the Creativebrief platform underlines the importance of creating space for women to thrive in the workplace.

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Thought Leadership

Supporting women through the messy middle of their careers

By Nicola Kemp

International Women’s Day may well be over, but progressive agency leaders remain focused on supporting women at every stage of their careers.

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Thought Leadership

Creativebrief research reveals marketing’s ‘curiosity gap’

By Nicola Kemp

The report revealed that while marketing leaders believe that curiosity is essential for successful marketing, market conditions are preventing progress.

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Thought Leadership

‘Go own it. Go find the opportunity’

By Georgie Moreton

Lindsey Irvine, Chief Marketing Officer at Square, discusses empathy, grit and making an impact for the Behind the Face of Success podcast with Visha Kudhail.

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Thought Leadership

Has International Women’s Day jumped the marketing shark?

By Nicola Kemp

It is easy to be cynical about performative feminism but industry experts agree that the original activism which inspired IWD has never been more necessary.

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Thought Leadership

What brands should know about Generation Alpha

By Jeevan Georgina Hammond

The Kite Factory’s Generation Alpha Playbook event underlined why brands must pay attention to young people.

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Thought Leadership

Three Things on a Thursday: Overwhelm, IWD and progressive creativity

By Jeevan Georgina Hammond

BITE’s weekly round up of the most read features on the Creativebrief platform spans Arsenal tackling stains and IWD addressing violence against women.

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Thought Leadership

Should brands be doing more to help consumers ditch the doom scroll?

By Georgie Moreton

With increasing attention on the negative impact of social media on consumers’ mental health, a growing number of brands are advocating for IRL connection.

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Thought Leadership

Three Things on a Thursday: Reflection, responsibility and double standards

By Georgie Moreton

BITE’s weekly series rounds up the must-read articles of the week.

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Thought Leadership

Social media is this generation’s smoking

By Nicola Kemp

Industry leaders have their say on the impact of social media on children’s mental health.

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Thought Leadership

Putting people first

By Georgie Moreton

The IPA’s gathered industry leaders to consider how to prioritise people and their wellbeing in an increasingly polarising world.

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Thought Leadership

Three Things on a Thursday: Overwhelm, wellness and escapism

By Nicola Kemp

BITE’s weekly series rounds up the must-read articles of the week.

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Thought Leadership

Marketing moments of love

By Georgie Moreton

Valentine’s Day might be over but brands can celebrate love year round.

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Thought Leadership

Three Things on a Thursday: Perfect partnerships

By Jeevan Georgina Hammond

Brands, icons, and sports teams pairing up to create great work.

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