Thought Leadership

Are leaders underestimating the impact of generative AI?

By Nicola Kemp

Industry leaders have their say on the AI revolution

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Thought Leadership

Are brands doing enough to consider cultural context within the work?

By Nicola Kemp

In an age of uncertainty and crisis we asked industry leaders if brands need to have more cultural awareness.

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Thought Leadership

Learnings from LEAD 2024

By Georgie Moreton

At the Advertising Association, IPA, and ISBA’s annual flagship conference, industry leaders discuss talent, AI, sustainability and growth

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Thought Leadership

Are brands underestimating the marketing potential of Galentine's Day?

By Nicola Kemp

The focus on Valentine’s Day in the midst of a cost of living crisis leaves brands at risk of being out of touch

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Thought Leadership

Media Smart publishes impact report

By Nicola Kemp

The non-profit education programme is highlighting the resources it has for young people, parents and teachers to mark Safer Internet Day

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Thought Leadership

Should brands be doing things differently when it comes to promoting healthy lifestyles?

By Georgie Moreton

As consumers wise up to wellness washing brands may need to rethink how they market a healthy lifestyle

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Thought Leadership

Latest Advertising Association and WARC figures shows adspend boost

By Georgie Moreton

AA/WARC Expenditure Report shows a 15.9% increase in spend between July and September

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Thought Leadership

From the field to the boardroom

By Georgie Moreton

Ahead of the Super Bowl industry leaders share how sport has inspired them and their teams

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Thought Leadership

Bellwether brightens January with optimistic outlook

By Nicola Kemp

Report reveals the UK marketing industry ended 2023 on a high, recording the strongest growth for a decade.

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Thought Leadership

What are you doing to empower your teams to create better boundaries?

By Georgie Moreton

Industry leaders must help to create an environment in which creativity can thrive

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Thought Leadership

What are you committing to spending more time on in 2024?

By Georgie Moreton

Industry leaders share what they are committing to spending more time on in 2024 and what they going to stop saying yes to to ensure that it’s possible

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Thought Leadership

Fresh Reads for a fresh year

By Nicola Kemp

Start the New Year with fresh thinking and insight from the Fresh Reads series, in partnership with Women in Marketing

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Thought Leadership

Ask better questions

By Nicola Kemp

At the end of 2023 we round up BITE’s Big Questions tackling the key issues that got the industry talking this year

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Thought Leadership

Responsible representation drives creativity

By Georgie Moreton

At Focus London industry leaders explored the importance of widening the lens and authenticity in creativity

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