Thought Leadership

Should marketers be taking more personal responsibility for addressing the climate crisis?

By Georgie Moreton

Now is the time for marketers to take meaningful action to make businesses more sustainable for our planet.

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Thought Leadership

Leaders from Pinterest and Dentsu Creative scoop Global Women in Marketing Awards

By Nicola Kemp

The Global Women in Marketing Awards recognised the women evolving the industry through game-changing and inspirational work.

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Thought Leadership

The struggle for authenticity in brands and ourselves

By Nicole Adolph, Wunderman Thompson

Why ‘tell me what you stand for’ is becoming one of the hardest questions to answer.

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Thought Leadership

Boots and VMLY&R deliver a masterclass in cost of living creativity

By Nicola Kemp

The ‘Joy For All’ campaign shows that creativity can thrive in an era of constraint and cutting back.

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Thought Leadership

Why trusting yourself is a competitive advantage

By Sally Henderson, High-Stakes Leadership Mentor

High-Stakes Leadership Mentor Sally Henderson explains why now is the time to embrace your inner intuition to unlock your full potential.

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Thought Leadership

Gendered ageism: the new sexism in advertising

By Georgie Moreton

Agency leaders ask if brands should be doing a better job in representing and reflecting older women in advertising.

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Thought Leadership

Will the world cup lose its marketing magic?

By Georgie Moreton

In the light of human rights abuses and winter scheduling questions remain as to how brands will interact with this year’s tournament.

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Thought Leadership

How do you incorporate purpose into a brand’s marketing strategy?

By Georgie Moreton

Where purpose has become something of a buzzword, identifying authentic purpose and operating with clear goals continues to resonate with consumers

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Thought Leadership

Will a frugal Christmas fall flat?

By Nicola Kemp

With consumers facing a cost of living crisis, we ask industry leaders to consider how to approach a Christmas like no other

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Thought Leadership

IPA EffWorks report reveals 4 key decisions to drive ROI

By Georgie Moreton

The new report by o9 solutions unveiled at the cross-industry’s flagship IPA EffWorks Global 2022 Conference explores how to drive ROI in short, medium and long term

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Thought Leadership

‘Creativity is still the most radical solution’

By Georgie Moreton

Members of the Gerety Awards Jury join Nicola Kemp to consider how to create a space where award winning work can thrive.

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Thought Leadership

‘Fear of difference prevents progress’

By Georgie Moreton

Adam&EveDDB’s recent She Takes Over event explored how humour can be used as a tool of inclusion.

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Thought Leadership

How can brands ensure they don’t appear tone deaf in the wake of the cost-of-living crisis?

By Georgie Moreton

Now more than ever consumers will be loyal to brands that show they understand them

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Thought Leadership

‘Don’t assume you know what women think.’

By Georgie Moreton

The Gerety Awards Jury lift the lid on the award-winning work and consider how to create an environment where genre-defining work can thrive

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