Thought Leadership
Trust, talent and togetherness: learnings from LEAD Scotland
Sharon Lloyd Barnes, Commercial Director at Advertising Association, shares 5 key learnings from LEAD Scotland
Thought Leadership
Should fashion brands be doing more to encourage consumers to make sustainable shopping choices?
With London Fashion Week in full swing, industry experts consider how brands can promote more sustainable shopping habits
Thought Leadership
Women’s World Cup underlines it’s all to play for
By Nicola Kemp
A flurry of brand activations demonstrates the cultural firepower of women’s sport.
Thought Leadership
Fresh Reads: The Future of You by Tracey Follows
Maral Kalajian reviews Tracey Follows thought-provoking book as part of the Women in Marketing Fresh Reads series, in partnership with Dentsu Creative
Thought Leadership
DDB and Omnicom Take Top Honors at the 2023 Gerety Awards
By Nicola Kemp
DDB Worldwide has been awarded Global Network of the Year, DDB Chicago won Global Agency of the Year and Omnicom has won Holding Company of the Year
Thought Leadership
‘Great work is great work’
The Gerety 2023 Global Jury Insights highlight the importance of the female lens and consider how to create work that has universal impact
Thought Leadership
McDonald’s scoops most awarded brand in the world at Gerety Awards
By Nicola Kemp
The fast food giant has utilised the power of creativity to cement its place in popular culture
Thought Leadership
Finding the space to stay curious in an always-on marketing ecosystem
Curious teams are the most creative
Thought Leadership
AI, ageism and the art of better briefing
By Nicola Kemp
Sandie Dilger, Chief Strategy Officer at TBWA\London is here to solve your workplace problems as BITE’s agony aunt
Thought Leadership
‘When it comes to diverse leadership we are going backwards’
By Nicola Kemp
The Blueprint’s Truth About Talent survey underlines how a broken business model is breaking talent
Thought Leadership
How brands should navigate the Threads hype cycle
We asked industry experts how brands should engage with Threads
Thought Leadership
Accelerating awareness to action
Does the new era of brand activism demand a shift from awareness to tangible actions and investments?
Thought Leadership
Ask her to stay
At the UK Creative Festival industry experts outlined the importance of creating a workplace that women want to stay in
Thought Leadership
No such thing as too much merch?
By Nicola Kemp
What brands can learn from the Barbie school of brand experience