Thought Leadership

The Last Round? How To Engage the Next Generation of Mindful Drinkers

Informed by online pop-up communities, quantitative surveys and in-depth interviews with experts, our report examines the consumer attitudes that are driving new drinking behaviour.

By Jonno McConnell, Red Brick Road

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Thought Leadership

The Future of Social Activism

Key take-outs from MSL's morning event where speakers from Innocent, Taylors of Harrogate, and Oracle discussed why everyone should be talking about purpose-led comms.

By Kara Melchers

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Thought Leadership

Visual Diet

At an evening hosted in M&C Saatchi’s London offices, the Visual Diet panel set out to discuss and raise awareness of the impact our visual diet has on our, and more specifically young people’s, mental health.

By Izzy Ashton

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Thought Leadership

Turning boardroom strategy into frontline creativity

It’s easy to think that cracking a bold vision for an organisation or brand will lead to success. The answer is not to neglect vision, but to adopt a process that connects vision with execution.

By Rob Gray, Squad

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Thought Leadership

Measuring the Intangible: Embracing Culture for ROI

The trajectory of digital advancement isn’t showing the slightest signs of slowing. The brands leading the digital charge, and leading the way, are paying attention to what shapes us all: culture.

By Sara Parish, Proximity London

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Thought Leadership

Challenging the Challengers

We gathered invaluable insights and used them to create a clearly defined picture of the threat posed by the Challenger, along with strategic pointers for survival and success as an established brand.

By Jamie Matthews, Initials

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Thought Leadership

The New Sustainability

The latest report from J Walter Thompson’s Innovation Group, explores the urgent need for brands to adopt regenerative, not just sustainable, business practices.

By Marie Stafford, J. Walter Thompson

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Thought Leadership

Legal Cannabis: Threat or Opportunity for The Alcoholic Drinks Industry?

The good news for the drinks industry is that even though the bulk of cannabis is consumed via smoking, THC and CBD cannabis extracts can be added to drinks, opening the door to a new world of flavours and occasions.

By Ivo Majors, Wonderworks Communications

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Thought Leadership

World Mental Health Day

We held a special series of events in our main London office to raise awareness of the importance of looking after your mental health, taking steps to end the stigma around talking about mental health at work.

By Becca-Jane Schofield, M&C Saatchi

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Thought Leadership

2018 Autumn Seminars

For Dragon Rouge’s 2018 Autumn Seminars, they hosted a series of sessions designed to Spark, Create and Inspire. Run by various teams from within the agency, each seminar explored important issues relating to brand, design and innovation.

By Izzy Ashton

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Thought Leadership

European Technology Media: Fragmentation & Evolution

Media has always been evolving. But technological change has been disrupting the media landscape for, ironically, tech brands faster than ever in the past few years.

By Steve Earl, 3 Monkeys | Zeno

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Thought Leadership

New Model Armoury

When it comes to launching new food and drink products, the traditional comms approach involves a big ATL budget with a healthy slice for TV, significant trial price offers and a boatload of in-store.

By Edd Southerden, Bray Leino

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Thought Leadership

2018: A fallow festival year?

What happens to the festival arena in a year when a festival the size of South England’s seventh largest city takes its fallow year?

By Orla Ryan, ignis

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Thought Leadership

BITE LIVE 2018

Not every marketing event gives you the Queen of Shops and a BAFTA-nominated screenwriter in the same room. When one does, you know it’s unmissable!

By Kara Melchers

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