Thought Leadership

Impero and Union Hand-Roasted Coffee lift the lid on a killer brand launch

Impero’s Zoom-hosted event, Inside a Killer Launch, explored how brands can be distinctive in a saturated market and most importantly, what makes a great brand?

By Izzy Ashton

Read more
Thought Leadership

“Bravery has never felt more important”: The Marketing Society take Brave Moments Matter to Zoom

In light of the nationwide lockdown, The Marketing Society took their Brave Moments Matter event online, unpacking the notion of bravery through new Kantar research and an all-star panel of marketers.

By Izzy Ashton

Read more
Thought Leadership

Keeping it together whilst working remotely

To help teams adjust to a brand-new world of work, Helen Matthews, Chief People Officer at Ogilvy introduces the agency’s Guide to Managed Remote Working.

By Helen Matthews, Ogilvy

Read more
Thought Leadership

Have marketers over-estimated the impact of data powered personalisation and will mass-market creativity make a comeback?

In the age of hyper-personalisation, marketers are in danger of overlooking the power of mass market communications.

By Nicola Kemp

Read more
Thought Leadership

How can brands thrive in the age of Amazon

While Amazon might be impossible to compete with, what it can’t do is specialise in everything. A series of SEO experts examined how brands can be successful in a new world of search.

By Izzy Ashton

Read more
Thought Leadership

“We cannot let one person be the voice; all of us have to contribute”: Ogilvy tackles unconscious bias for IWD 2020

Ogilvy's IWD 2020 event set out to explore unconscious bias, what it is, where it materialises and the practical steps individuals and businesses can take to reduce its presence and impact.

By Izzy Ashton

Read more
Thought Leadership

“Turbulence makes you resilient”: Gabby Logan MBE on the cultural power of women’s sport

The sports presenter opened up about new narratives in women sport, the power of being yourself and the importance of participation.

By Izzy Ashton

Read more
Thought Leadership

Why connection is the missing link in brand experience

Disconnected customer experience is a key challenge for brands, according to research from Digitas UK.

By Nicola Kemp

Read more
Thought Leadership

Getty Images unveils the forces driving visual conversation

As Getty Images celebrates its 25th anniversary, the company is focusing on helping brands navigate an ever-crowded visual landscape, through the power of visual language and storytelling.

By Izzy Ashton

Read more
Thought Leadership

Are marketing careers becoming more Squiggly and what should the industry do to adapt to the end of linear careers paths?

In an era in which creative people have the tools and the inclinations to create their own paths to success and happiness, business as usual is no longer an option.

By Nicola Kemp

Read more
Thought Leadership

Accessibility is a brand advantage

FCB Inferno’s Tech-cessibility event shone a light on how brands such as Monzo and Google are prioritising accessibility.

By Izzy Ashton

Read more
Thought Leadership

Downtime on demand

Everybody everywhere seems to be busy all the time. But how are we spending our downtime? Missouri worked with YouGov to interview people across Great Britain to find out.

By Murillo Meireles, Missouri

Read more
Thought Leadership

What changes to your working life will help you thrive in 2020?

From better using technology to streamline and support, or allowing for more flexible ways of working, 2020 looks set to be a year of significant change. Let’s make sure that change is for the better.

By Izzy Ashton

Read more
Thought Leadership

Driving mass adoption of electric vehicles: Are customers ready to switch?

There can be no doubt that large-scale electric vehicle adoption feels within reach. But are UK consumers ready for the shift? Somo’s latest research suggests they might need more convincing.

By Rebecca Crook, Somo

Read more
Thought Leadership

2020 Vision

As part of 1HQ's exploration into ‘what next?’, the global studios picked an object they believe represents a sign of our times, with each of their choices all aligning around the future of conscious consumerism.

By 1HQ Brand Agency

Read more