Thought Leadership

How is on-the-go design being reimagined in a consumer ecosystem in which the rituals of life have changed?

With the average commute for many now consisting of travelling from the bedroom to the office, ‘on the go’ design urgently needs to adapt.

By Nicola Kemp

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Thought Leadership

Retail in times of COVID-19

As we emerge from lockdown, it is clear our retail experience will not get back to normal for a very long time, if ever, writes Mark Runacus, Co-founder and Planning Partner at Wax/On.

By Mark Runacus MBE, Wax/On

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Thought Leadership

Have we reached peak thought leadership in marketing communications?

In the midst of a cultural reset that demands deeds not words in every aspect of business, is it time for the creative industries to reappraise their relationship with ‘thought-leadership’?

By Nicola Kemp

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Thought Leadership

How can marketing reinvigorate the high street as retail returns?

As lockdown restrictions ease and consumers crave a slice of normal life how can brands best market themselves in the midst of social distancing and heightened anxiety?

By Nicola Kemp

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Thought Leadership

Have brands underestimated the role of listening when it comes to building and supporting online communities?

Assumption has long been the death of creative ambition, but in the midst of a crisis, listening and understanding consumers’ lived experience has never been more important.

By Nicola Kemp

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Thought Leadership

COVID-19 has driven a seismic shift in societal values in just 60 days

Whisper it quietly but the pandemic seems to be turning us into better people, writes Rebecca Wagstaffe, Business Development Director at 3 Monkeys Zeno.

By Rebecca Wagstaffe, 3 Monkeys Zeno

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Thought Leadership

How do you pivot in a crisis?

The new Creativebrief Explores series will explore how brands and agencies are pivoting their partnerships in the midst of the Coronavirus crisis.

By Nicola Kemp

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Thought Leadership

“How can we push the boat through the storm?”: FUTURES Network examines bouncing back to work

From lockdown lifting meaning a physical return to the office, to returning to work after maternity leave, a FUTURES Network panel examined how to thrive amidst the crisis.

By Izzy Ashton

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Thought Leadership

How can brands build better emotional connections with consumers online?

As a growing number of brands roll out direct to consumer offerings, building effective long-term marketing strategies is vital to ensuring long-term loyalty.

By Nicola Kemp

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Thought Leadership

Downtime in the time of COVID-19

Murillo Meireles, Planner at Missouri Creative explores the agency’s latest research that looks at what we’re doing with our free time in lockdown.

By Murillo Meireles, Missouri

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Thought Leadership

How to demonstrate leadership during the coronavirus crisis

David Garfinkel, Director of Engagement at MSL gives his advice on how to demonstrate leadership while dealing with COVID-19.

By David Garfinkel, MSL

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Thought Leadership

Ten things you CAN do right now: A guide to brands navigating lockdown

With marketers conflicted on whether to spend or save, Mark Runacus, Co-Founder & Planning Partner of Wax/On, has compiled a definitive guide to what brands can be doing now to stay in the best possible shape through this crisis

By Mark Runacus MBE, Wax/On

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Thought Leadership

Impero and Union Hand-Roasted Coffee lift the lid on a killer brand launch

Impero’s Zoom-hosted event, Inside a Killer Launch, explored how brands can be distinctive in a saturated market and most importantly, what makes a great brand?

By Izzy Ashton

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Thought Leadership

“Bravery has never felt more important”: The Marketing Society take Brave Moments Matter to Zoom

In light of the nationwide lockdown, The Marketing Society took their Brave Moments Matter event online, unpacking the notion of bravery through new Kantar research and an all-star panel of marketers.

By Izzy Ashton

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Thought Leadership

Keeping it together whilst working remotely

To help teams adjust to a brand-new world of work, Helen Matthews, Chief People Officer at Ogilvy introduces the agency’s Guide to Managed Remote Working.

By Helen Matthews, Ogilvy

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