Thought Leadership
BITE’s round up of marketing lessons from the World Cup
This year’s tournament has highlighted the power of storytelling amid a controversial backdrop.
Thought Leadership
UK scoops 183 Cannes Lions
By Nicola Kemp
Analysis of winners the Cannes Lions Festival of Creativity from the Advertising Association and Credos make a strong case for UK creativity.
Thought Leadership
BITE’s World Cup-winning work round-up
From sharing in the obsession to tackling toxic masculinity, this World Cup has seen brands engage in the cultural conversation.
Thought Leadership
The Great Unlearn: Four structural shifts redefining the creator era
Charlie Hurrell shares learnings from Billion Dollar Boy’s Cannes creator event.
Thought Leadership
Is Adland spoiling the Cannes experience?
By Ant Hopper
Advertising has a bad habit of spoiling experiences, writes Ant Hopper, Co-Founder, The Ninety-Niners
Thought Leadership
System1’s campaigns of the month: June
Andrew Tindall shares what campaigns are scoring highly in System1’s effectiveness measurement testing this month.
Thought Leadership
Gerety Jury Insights from the UK: ‘Brilliant work is the best advertisement for the industry’
The Gerety Awards judges lift the lid on trends and themes behind the award-winning work.
Thought Leadership
Is the men’s World Cup losing its marketing muscle?
In the second part of our World Cup series marketing leaders have their say on if the World Cup is losing its marketing muscle in the age of experience.
Thought Leadership
Is the men’s World Cup losing its marketing muscle?
By Nicola Kemp
We asked industry leaders if the most polarising tournament in history will spark reflection on the tournament’s marketing firepower.
Thought Leadership
Advertising Association unveils fresh look for export arm
By Nicola Kemp
An international brand campaign, developed by VCCP, is designed to celebrate UK advertising.
Thought Leadership
System1’s campaigns of the month: May
Andrew Tindall shares what campaigns are scoring highly in System1’s effectiveness measurement testing this month.
Thought Leadership
Authentic Marketing: The Sit Down
Visha Kudhail sits down with Nicola Kemp to explore authenticity as a strategic advantage, not a cultural ideal.
Thought Leadership
‘If you're not telling your story, someone else is’
Visha Kudhail, Author of Authentic Marketing, shared her insights into scaling your brand in an event held in partnership with Quiet Storm and Bauer Media Outdoor.
Thought Leadership
Using your wardrobe as a branding tool
In a world of overwhelm, Samantha Harman, Style Strategist and Author, believes that clothing can help you tell a story.