Thought Leadership

Are we seeing a shift from celebrity to community in marketing and what will that mean for the future of marketing endorsement deals?

From the resurgence of the Black Lives Matter movement to the climate crisis, it is no longer hyperbole to declare that business as usual is no longer business at all.

By Nicola Kemp

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Thought Leadership

2020 has not killed the high street, it has given it a new lease of life

Paul Jacobs, Co-Founder and Managing Partner of Wax/On explores what the future looks like for the UK retail scene, how consumer perception has been impacted & how brands have responded to the crisis.

By Paul Jacobs, Wax/On

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Thought Leadership

What are the new rituals and customer touchpoints that will last way beyond lockdown?

With our new normal comes a new way of living for many and a new marketing landscape to navigate.

By Izzy Ashton

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Thought Leadership

No return to normal: 84% of shoppers will not return to the way things were

Research from Momentum Worldwide underlines that trends such as bulk buying and direct to consumer are here to stay.

By Nicola Kemp

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Thought Leadership

Steady nerves & cool heads in the time of COVID-19

Southpaw’s Zoom panel explored why adopting the mantra of ‘Keep Calm & Brand Build’ will ensure your brand thrives in a crisis

By Tom Poynter, Southpaw

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Thought Leadership

How has brand purpose been redefined and reimagined, and what are the implications for the creative industries?

In the midst of a global pandemic, the case for brand purpose has fundamentally shifted.

By Nicola Kemp

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Thought Leadership

Why it’s time to change the narrative in thought leadership

Personal brand building has always been key to the creative industries but all too often publications and platforms rely too much on asking ‘is he a name?’

By Nicola Kemp

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Thought Leadership

Influence in a post COVID-19 world

Rahul Titus, Head of Influence at Ogilvy UK introduces the agency’s latest report about the evolution of influencer marketing during COVID-19 and offers the trends to look for post-lockdown.

By Rahul Titus, Ogilvy UK

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Thought Leadership

Scar Tissue

Jonny Hawton, Group Strategy Director at Virtue LA introduces the agency’s latest report that examines the lasting scars that the current crisis will leave on the next generation.

By Jonny Hawton, Virtue LA

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Thought Leadership

How is on-the-go design being reimagined in a consumer ecosystem in which the rituals of life have changed?

With the average commute for many now consisting of travelling from the bedroom to the office, ‘on the go’ design urgently needs to adapt.

By Nicola Kemp

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Thought Leadership

Retail in times of COVID-19

As we emerge from lockdown, it is clear our retail experience will not get back to normal for a very long time, if ever, writes Mark Runacus, Co-founder and Planning Partner at Wax/On.

By Mark Runacus MBE, Wax/On

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Thought Leadership

Have we reached peak thought leadership in marketing communications?

In the midst of a cultural reset that demands deeds not words in every aspect of business, is it time for the creative industries to reappraise their relationship with ‘thought-leadership’?

By Nicola Kemp

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Thought Leadership

How can marketing reinvigorate the high street as retail returns?

As lockdown restrictions ease and consumers crave a slice of normal life how can brands best market themselves in the midst of social distancing and heightened anxiety?

By Nicola Kemp

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Thought Leadership

Have brands underestimated the role of listening when it comes to building and supporting online communities?

Assumption has long been the death of creative ambition, but in the midst of a crisis, listening and understanding consumers’ lived experience has never been more important.

By Nicola Kemp

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Thought Leadership

COVID-19 has driven a seismic shift in societal values in just 60 days

Whisper it quietly but the pandemic seems to be turning us into better people, writes Rebecca Wagstaffe, Business Development Director at 3 Monkeys Zeno.

By Rebecca Wagstaffe, 3 Monkeys Zeno

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