THINK FORWARD > 2019

We connect people and brands in a meaningful way. That’s why our 2019 Think Forward report unpicks the complex and ever shifting web of consumer identity online, and looks at the role brands play in reflecting and shaping it. We’ll arm you with everything you need to survive the current identity shifts on social media, from insights into raging culture and gender debates to the new rules of data. There’s even AI marketing and a robot influencer or two. Because if there’s one thing we’ve learned

Wonderworks has created a positioning and communications strategy to relaunch the brand. The delivery was deemed so successful that we were further tasked to develop retail display and bottle glorifiers to extend the brand relaunch to the global travel retail channel.

Bear Grylls

Nathalie McGloin is the world's only tetraplegic racing driver, and competes against able-bodied racers. This film, created by Indicia, tells her insprational story, and talks about her mission to make motorsport acccessible for all.

We created a TV ad, designed to convey the essence of the Dublin brand and create emotional connections with people who love country pursuits. It’s currently live, running in Dublin’s key international markets including the UK.

Instil Anusol as the nation’s empathetic, authoritative and expert piles treatment.

MCA Marketing Conference

Insights and trends from leaders in the Out of Home foodservice sector - taken from the MCA Marketing Conference by our Associate Director, Alexa Stewart

Moonpig: Cards with Heart

Embracing Originality in the Creative Process

We Launch Creative Director, Stuart Lang, looks at how originality and creativity can help businesses stand out from the crowd and get attention from their target audience.

PROMOTE ICELAND / INSPIRED BY ICELAND

Baby Boomers: The forgotten generation

Millennials, and everything they stand for, have become the holy grail for marketers. For the last decade or so they have been all over new technology, platforms, fashions and habits, and dominated more marketing plans than every other demographic combined. And yet Baby Boomers - those people born between 1946 and the mid-1960s - have both assets and income, better brand loyalty and more reliable media habits. A marketers dream.

Betsafe

Live streaming tips

PRs have enthusiastically jumped on the live streaming bandwagon in the last few years, but how do you make sure yours has maximum impact? James Myers shares his top tips

Premium Wine. Winning at Christmas

An overview of how to succeed in this growing category, including some useful tips.

Do luxury hotel sites deliver luxury experiences?

With digital influencing as much as 60% of luxury purchases, travel brands are faced with the challenge of how to ensure their luxury experience translates through their digital activity. In the latest edition of our series of digital experience reviews, we've used our 20 years of experience in the travel sector to understand how the world's top luxury hotel websites measure up in terms of their digital customer experience and what lessons can be learned by all luxury hotel brands.

Rightmove Brand Refresh