By thirty6
There seems to be an unwritten rule that B2B advertising should feel as if no human beings were involved in the message. Almost like it’s from one big building somewhere, or the computers in it, talking to other big buildings or their computers. We called time on that.
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The challenge was to evolve Peroni’s social presence in a way that felt native to platforms and audience behaviour, without compromising the premium aesthetic, lifestyle positioning, and Italian heritage that define the brand.
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Advil transformed from a product-led pain relief brand into a distinctive global brand. By uniting its identity, modernising design and tapping into the emotional reality of pain, the work drove market share gains, penetration growth and accelerated sales across key markets.
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To celebrate our third year in business, we partnered with our friends, clients and Brooklyn neighbors, Faccia Brutto to create something truly one-of-a-kind: a 30-month barrel-aged Fernet Pianta, crafted exclusively for our clients, collaborators, and closest friends.
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Cushelle repositioned premium toilet paper during the cost-of-living crisis by transforming softness from a functional benefit into a symbol of everyday self-care. Through the “Selfishly Soft” platform and Kenny the Koala, the brand challenged negative perceptions of selfishness,
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Put Tesco at the heart of food conversation on social by leveraging real-time trends and producing content with irresistible appetite appeal. Across strategy, production, and always-on content, we delivered social-first campaigns that kept the brand culturally relevant
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We developed a blended social strategy combining reactive, trend-led content with recurring episodic formats designed to build long-term audience affinity. At the centre of the strategy was One Seat, a presenter-led interview series featuring restaurant owners and chefs.
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Currys Ireland wanted to grow awareness and engagement on TikTok and Instagram, but traditional follower acquisition tactics wouldn’t resonate with Gen Z. This audience is quick to spot inauthenticity and skeptical of overt brand messaging. The challenge was to grow Currys’ commu
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Foot Locker had always led with product. We helped them lead with culture. By introducing a recurring creator face and a weekly content engine, we built Foot Locker Europe's first ever street interview format on TikTok, and a platform built to last.
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A hybrid production campaign for The Hoxton Dublin launch, created before the hotel was completed. Using on site photography combined with generative AI and visual effects, the project transformed unfinished interiors into fully realised hospitality experiences for social media c
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A hybrid AI and VFX campaign for Stella McCartney’s SS25 collection, creating fifteen photoreal bird species that do not exist in nature. The project rethinks sustainability storytelling through invention, using entirely synthetic life to express ideas of loss and protection with
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To bring that purpose to life, we infused Waterbird with what we call “big mascot energy.” If a mascot created a brand, Waterbird would be it. Bold. Storied. Slightly eccentric. A legendary hype man with an endless supply of “Let’s GOOOO!” energy.
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Tavern approached Old Grand-Dad 7 Year Bottled in Bond new packaging as a careful act of brand excavation and refinement. The liquid remained untouched. The story was already there. Our role was to clarify it visually and structurally.
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