Case Studies

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Case Study

British Airways ‘A Royal Welcome’

By W Communications

Following the pandemic, W Communications and British Airways orchestrated a Royal return to transatlantic air travel after 604 days of restrictions.

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Case Study

New Balance Run Clubs - Test Lab Activation

By gung ho

Gung Ho lead all the UK Run Club activities for New Balance, creating an engaged and authentic community of runners, to raise awareness of the brand, key campaigns and product focuses within the UK running community. For this project we created the New Balance Test Lab.

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Case Study

Level Up on a Big Man Ting

By Recipe

Grime's never smelt so good. Old Spice drops diss track to reposition itself as the scent of independence.

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Case Study

Jaffa Cakes 'We're a cake. You Biscuit'

By TBWA\London

It’s a CAKE, you biscuit! Our new campaign for Jaffa Cakes finally ends the nation’s cake/biscuit debate, confirming once and for all that Jaffas are indeed cakes (obviously). After all, clue’s on the box, bruv. Brought to life through OOH, social, PR and earned media.

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Case Study

Formula E 'Electrifying a growing sports franchise'

By W Communications

Taking Formula E beyond the boundaries of motorsport and into a world lifestyle and entertainment, hosting the world's most famous faces, in some of the world’s most iconic cities to supercharge its profile.

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Case Study

Speedo Outsiders

By gung ho

Elevating and extending the reach of the world’s number one swim brand. Propelling swim culture beyond its traditional swim lane. Building brand relevance by creating an ‘Outsiders Club’ swimming community.

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Case Study

KFC 'Believe in Chicken'

By Mother London

In today's mad world, it’s hard to know what to truly believe in anymore, but KFC knows there’s still one thing we can all rely upon: chicken.

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Case Study

IKEA 'Careers Done Different'

By Mother London

The campaign's drive is to attract a new generation of co-workers’ with the objective of making the IKEA employer brand as famously loved as the IKEA consumer brand.

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Case Study

IKEA 'Big Blue Bag'

By Mother London

IKEA opening a new flagship store on London’s Oxford Street is big news. Really big news. Brought it to life with a really, really big bag.

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Case Study

Uber 'Trains, Now on Uber'

By Mother London

The new campaign dramatises this famous brand’s latest feature by using behaviours and language that’ve become synonymous with everyone’s Uber experience.

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Case Study

IKEA 'Turkey-Sized Meatball'

By Mother London

Combining the scale of the UK’s favourite Christmastime poultry with the deliciousness of the IKEA meatball, the Turkey-Sized Meatball is a festive centrepiece that’s likely to prompt laughter and joy.

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Case Study

Homeless Christmas Dinners

By Wonderhood Studios

‘Homeless Christmas Dinners’ is an emotive photography series featuring 10 beautiful but solemn and harrowing still-life photos which reflect the make-shift meals homeless people eat at Christmas time, to raise awareness and donations for the London-based charity 'Soup Kitchen'.

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Case Study

Uber One 'Best Friends'

By Mother London

Mother worked with Uber One to unveil a new multi-channel campaign starring Hollywood icon Robert De Niro and Sex Education star, Asa Butterfield.

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Case Study

TESCO: HELPING YOU BECOME MORE CHRISTMAS

By BBH London

Christmas is so much more than a single day - the problem to solve was how to support the nation with ALL their shopping missions in the lead up to Christmas, and how Tesco could position themselves as the most rewarding place to shop.

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Case Study

New EE

By Saatchi & Saatchi

This is New EE. A true business transformation story, helping the brand and business play a more meaningful role in its customers everyday lives. Built around four need-states: EE Learn, EE Home, EE Game and EE Work, reflecting life across the country.

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