Case Studies
Case Study
Family Action - Family Monsters Project
By And Rising
Helping 38 million Brits face their ‘Family Monsters'. In a time of huge uncertainty, and with so many important causes competing for our attention, we have overlooked what’s closest to home: the family.
Read More
Case Study
GambleAware - Can We Have Our Ball Back?
By And Rising
Is gambling taking away our love for the game? Match day ad breaks are wall to wall with gambling adverts shamelessly targeting fans of all ages and contributing to problem gambling in the UK. The new campaign by And Rising asks the nation - "Can we have our ball back?"
Read More
Case Study
Yo! Sushi
To celebrate London Pride, YO! Sushi wanted to do something more than just hoisting the iconic rainbow flag. They wanted to support, help fund and help create a more positive future for the LGBTQ+ community.
Read More
Case Study
Making Eurotunnel Famous Again
By Southpaw
Our client Eurotunnel Le Shuttle wanted to recapture the excitement and pride there was at the start of Eurotunnel’s life, 25 years ago. We used in depth audience insights to help build a campaign that had maximum impact, and to drive summer ticket sales.
Read More
Case Study
Unlocking a Honda audience: Are You Type R?
By Southpaw
Working to the insight that Type R is not just a car, it’s an attitude – a ‘Type’ of person who loves the notion that “with risk comes reward”. We developed a campaign called “Are You Type R?” including a range of filmic, print, social/digital assets, and exceeded the sales KPI.
Read More
Case Study
Helping Millions Of Women, Relax, Breathe & Let Go.
By Southpaw
Having closed the famous Spa and turned their focus to indulgent, well-being products, Sanctuary Spa asked us to create a brand purpose strategy and campaign that re-established them as the brand that exists to ‘Make Women Feel Wonderful’, and saw a 37% sales uplift as a result.
Read More
Case Study
Targeting personalities to rise awareness for Slack
In this campaign, we helped Slack raise its awareness by using behavioural insight tools to target and reach the most relevant and influential people for the brand.
Read More
Case Study
Bringing a healthy eating revolution to the masses
Using behavioural insights we successfully launched Nakd's first ever TV campaign, which helped them achieve their best sales period ever.
Read More
Case Study
Changing perceptions to drive installs for TikTok
On this campaign with TikTok, we needed to generate higher awareness and increase TikTok's overall user base in Europe.
Read More
Case Study
Cash-forward - Yonda
By Mr.President
The new Cash-Forward card for the money you look forward to spending
Read More
Case Study
Tapping into sensory sampling & neuroscience to launch NPD successfully
By HeyHuman
Using our behavioural approach, we identified the key comparison as ‘me-time’ treats like wine or snacks you have in the evening. These are so established that we believed that only sensory sampling would convince people to take the ‘risk’ of trying something new.
Read More
Case Study
Creating a unique sensory experience to amplify the brand
By HeyHuman
Through neuroscience-based insight & research on the interplay between the senses we knew how altering one sensory aspect can dramatically alter the perception of flavour. We invited people to open-up their senses to the unique sensory stimulation that Guinness FES offers.
Read More
Case Study
Google Cloud Customer Reference Program
By Distillery
In the race to be the number one public cloud provider, customer references are turbo fuel. Distillery develops stories that are shared around the world, of Google Cloud customers that are using Google solutions to advance their businesses—and serve their own customers better.
Read More
Case Study
Re-defining casual gaming to reconnect with Pearl’s Peril
By HeyHuman
We used our behavioural approach & our user research to develop profiles which unlocked the reality of user needs, particularly ‘Habitual Space Seekers’ – their meaningful real-life comparison for the time they spent playing Pearl’s Peril was ‘me time’ activities, not other games
Read More