Creativebrief homepage

Stay Connected

Creativebrief brings brands and agencies together to make the industry's most powerful and recognisable work

find out more now
Montezuma's

by Bright Blue Day

Case Studies

Case Study

Anchor | A new website for a brand re-launch

By twentysix

We helped transform the Anchor website into a world of buttery betterness in time for the brand to land its new campaign “Butter the food. Butter the mood."

Read More
Case Study

Making free-from, full of

By BrandOpus

A new identity and packaging design for Freaks of Nature that helped them compete with mainstream dessert brands on supermarket shelves. We made the brand proud to be different and helped them become the no. 1 plant-based hot pudding in the UK.

Read More
Case Study

Johnnie Walker x Edinburgh Festival Fringe

By Frame

In the Spring of 2019, Johnnie Walker announced its partnership with the Edinburgh Festival Fringe. This would see two iconic Scottish brands come together for the first time; the world’s leading Scotch whisky and the world’s largest arts festival.

Read More

New Work

New Work

No.1 Living

By Hatched

Working with founder, Jonny Wilkinson and the marketing team, we have revitalised No.1 Living's social strategy to align to the brand's purp…

Read More
New Work

The National Lottery

By Frame

Over the last 25 years, The National Lottery has invested £3.1b in over 64,000 good causes throughout Scotland. To celebrate this and their …

Read More
New Work

Homebase

By Atomic

Homebase launches its first Christmas TV campaign since 2015 with an ad that does away with the usual Christmas schmaltz. The retailer’s cam…

Read More
New Work

Royal Mail

By MullenLowe Group UK

We brought Royal Mail a vision we felt they needed to thrive: “Delivery that puts you in control”: a distinctive offer in a world where serv…

Read More

BITE LIVE TRENDS: Issue 3, October 2019

by Nicola Kemp

This dedicated trend report wraps up the key themes, learnings and actionable insights from #BITELIVE19 our flagship event, which this year was focused on Making Culture, Breaking Stereotypes.

Download now

Have we reached peak purpose in marketing communications?

by Nicola Kemp

The global climate strike has placed the climate emergency at the very top of the agenda, yet the role of purpose in marketing remains debatable.

Read more

Caroline Casey, Founder, The Valuable 500

by Nicola Kemp

As the Founder of The Valuable 500, Caroline Casey is spearheading a business revolution on disability inclusion and she needs brands to get on board.

Read more

Agencies

Top 30's Agencies

Discover which agencies get the most views

Top 30 Viewed

Agency Insight Papers

Insights

How I am Influenced by Influencers

As a PR I am always looking for the best way to get a story, encompassing my client’s key messages, out to the best audience. Traditionally, the way to do this is via print media, and whilst it still has its place, the landscape has changed – and media relations is a whole different ball game! I’ve always felt I was not someone who was influenced by an influencer. However, it turns out I am wrong. I cannot lie to myself any longer – I have been influenced.

Insights

Personalisation: Unlocking the Potential

Industry statistics all point to the fact that the future of marketing lies in personalisation – hyper-personalisation, in fact. This guide is therefore designed to show marketers exactly how to make better use of deeper customer insights that will inform multichannel messaging, creative and strategic thinking. We hope to empower professionals to create a truly personal connection with not just an audience, but every individual within it.

Insights

DATA: THE HAVES AND THE HAVE NOTS

Last week I lost my phone, bank cards, and ID. With app driven banking and international cards all needing 2-factor authentication, I quickly fell off the planet. This week, with a new phone, I return from a conference where Forrester and the Economic Intelligence Unit suggests 27% future business growth for companies with a direct line to data and the insights driven from it, compared to the typical growth rate of 3.5%. This gulf between the Haves and Have Nots I suspect will grow even wider.

Insights

Human Magazine Issue #7 - Travel For Good

This is an open invitation for submissions from any organisation involved in tangible initiatives of Sustainable Travel.


BITE trends & Insights

Fuel Your Imagination

The 2040 documentary brings hope to the climate crisis conversation

The reality of the climate crisis is unavoidable. But what if the images we saw were not simply of the devastation taking place but also offered some optimistic ideas of how we can bring about change.

Read More
Read More
BITE Focus

Royal Tunbridge Wells

As the agency prepares to turn 50 next year, Southpaw's MD Tom Poynter highlights the creative culture of one of England's best loved spa towns.

Read More
Read More
Hot Pick

How Renault made us fall in love with car advertising again

Today’s Renault Clio features the very latest technological innovations. Yet, as their latest ad showcases so beautifully, it’s the societal and cultural shifts that have occurred over the past decades that are the most profound.

Read More
Read More
Interviews

Katie Leggett, Sustainability Manager, innocent

As the climate crisis rises up the consumer and business agenda, innocent’s sustainability guru proves the power of first-mover advantage.

Read More
Read More

Events