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by Walker

Case Studies

Case Study

LNER #TrackRecord

By Golin

As the new East Coast rail brand, LNER needed to grow awareness and advocacy. From the fog on the Tyne to the smog on the Tees, we brought together people along the line to narrate an evocative poem that earned LNER recognition as champion of Britain’s East Coast voices.

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Case Study

Tiny Tickers - Twinkle Twinkle Little Heart

By Golin

To get a nation focused on last-minute Christmas shopping to consider the plight of child heart patients who miss the festive magic, Golin connected the Christmas lights of London’s famous shopping district, Seven Dials, to the heart monitor of a 2-year old heart patient, Billy.

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Case Study

Greet hotels brand creation

By Dragon Rouge

Creating an entirely new concept - a circular hotel brand - Greet hotels - based on the principles of the circular economy, for Accor Hotels group.

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New Work

New Work

Women's Equality Party

By Quiet Storm

Ahead of an upcoming general election we launched a campaign for W.E.P. tackling harassment and abuse. We created a parody job advert for MP…

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New Work

Kallo

By Golin

We launched KRC, a fast-food experience for rice cake brand Kallo. The London Queensway pop-up offered healthy alternatives to classic takea…

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New Work

Nectar

By Iris

Revolutionising the UK's largest loyalty programme.

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New Work

Premier Inn

By Golin

We created Premier Inn's ‘Pillow Fight Club’ as a fun and innovative way to recycle the chain’s old soft furnishings as it gears up for the …

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BITE LIVE TRENDS: Issue 3, October 2019

by Nicola Kemp

This dedicated trend report wraps up the key themes, learnings and actionable insights from #BITELIVE19 our flagship event, which this year was focused on Making Culture, Breaking Stereotypes.

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Have we reached peak purpose in marketing communications?

by Nicola Kemp

The global climate strike has placed the climate emergency at the very top of the agenda, yet the role of purpose in marketing remains debatable.

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Caroline Casey, Founder, The Valuable 500

by Nicola Kemp

As the Founder of The Valuable 500, Caroline Casey is spearheading a business revolution on disability inclusion and she needs brands to get on board.

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Agencies

Top 30's Agencies

Discover which agencies get the most views

Top 30 Viewed

Agency Insight Papers

Insights

Dragon Rouge London's Executive Creative Director David Beare on nurturing creative talent

Having recently taken over the creative helm at Dragon Rouge’s London office after seven years at the business, David Beare shares valuable insight into leading and nurturing talent. Read the interview at https://www.dba.org.uk/resources/creative-leadership-david-beare/?mc_cid=d01a04ef58&mc_eid=2a3d813e51

Insights

GRAD TEAMS, THINK SMALL

Our creative, Rickie, discusses the benefits of starting your advertising career in a smaller agency.

Insights

Pitch Season: when and why should you pitch your PR?

PR pitch briefs can still be last in line to be thought about in the marketing mix, despite the climate and culture screaming loud and proud about brand trust, authenticity and the importance of engagement. Part of this is due to the role PR might still be limited to for brands, which is why our self analysis test on the questions you should be asking of your agency should help decide whether your PR is on point or off piste, and punching or pitch worthy.

Insights

Digital Game Plan 2019

Our Digital Game Plan is the essential guide to digital that your competitors are hoping you don't find. This exclusive guide brought to you by our digital experts is packed with the 20 most important strategies, tactics and technologies you need to be thinking about right now.


BITE trends & Insights

Thought Leadership

BITE LIVE TRENDS: Issue 3, October 2019

This dedicated trend report wraps up the key themes, learnings and actionable insights from #BITELIVE19 our flagship event, which this year was focused on Making Culture, Breaking Stereotypes.

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Fuel Your Imagination

A new smart wearable gives agencies no excuse not to prioritise employee’s mental health

This kind of partnership between WPP Health Practice & BioBeats takes a scientific, evidence-based approach to tackling mental health issues, allowing businesses to create credible, effective solutions.

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BITE Focus

“The dead fish swims in the direction of the current”

The importance of counterintuitive thinking, intuition and connecting the next generation were top of the agenda for Hublot’s Chairman speaking at Leaders Week at Twickenham Stadium.

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Voices

Why freelancers in adland need tailored wellbeing support

As the support organisation for advertising and media, NABS knows first-hand how many people in our industry need help with their wellbeing.

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Events