Christmas debrief: how did the high street fare?

With the holiday shopping season done for another year, we assess the aftermath – and find glimmers of hope for brands that understand the new retail landscape…

Is the logo still the most important part of a brand's image?

Our article from March 2018 was one of Design Week’s 10 biggest stories of the year. In it we ask – what’s in a brand? We discuss how a company’s character is made up of so much more than its logo, from its sound to its app icon.

How we helped Huawei overtake Apple to become #2 in the world

How marketers can better leverage the Amazon opportunity

David Carr, Strategy Director at Digitas, explores how Amazon is changing the face of marketing.

Measuring the Intangible: Embracing Culture for ROI

The trajectory of digital advancement isn’t showing the slightest signs of slowing. The brands leading the digital charge, and leading the way, are paying attention to what shapes us all: culture.

The British Army, 'Your Army Needs You, and Your Resilience' by Karmarama

Karmarama’s latest recruitment campaign for the British Army, ‘Your Army Needs You, and Your Resilience’ aims to disparage millennial misconceptions and reveal the potential within each individual.

Bee Pahnke, Head of Voice, Dragon Rouge

"Communicating [purpose] in an authentic way often comes down to words. The imagery is almost by the by. It’s the language that connects within your gut."

Should brands be signing up to Veganuary?

Earlier this week I desperately tried to eavesdrop as three workmen discussed Greggs’ latest creation: the vegan sausage roll. I never did find out what they thought but I did, unfortunately, see Piers Morgan’s faux vomit when he sampled the roll on Good Morning Britain.