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Case Studies

Case Study

Visa Harrods

By Bright Blue Day

To encourage overseas visitors to pay with their Visa card when shopping at Harrods, we took out nearly all the words, and let iconic bears do the talking. Proof that simplicity is nothing to be afraid of when it comes to creative.

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Case Study

Thinking Ink with HP

By Bright Blue Day

We produced a series of print ads to drive subscriptions to HP Instant Ink, the service that delivers supplies straight to your door. The full page ads ran in Metro newspaper in London, and were part of an ongoing strategy to increase market share and customer loyalty for HP ink

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Case Study

SOLACE WOMEN'S AID. STOP IT COMING HOME

By Stack

During the World Cup, fans are only interested in the matches. But we used social media to reveal the England teams’ stats after every game, adding a final stat showing how domestic violence would also increase that evening.

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New Work

New Work

Heinz

By BBH London

The campaign reinforces the heritage and familiarity of Heinz to shoppers nationwide, reminding people why each time it has to be Heinz.

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New Work

Reebok

By Iris

Encouraging millennials to overcome adversity with the JJ Watt Reebok shoe.

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New Work

Vodafone

By Haygarth

Together with Vodafone, we created a short film to help showcase the future technology that will be enabled by their new 5G network. Our #5G…

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New Work

Financial Conduct Authority (FCA)

By Kindred

FCA are helping consumers to make a decision about claiming PPI ahead of the 29th August 2019 deadline. Our challenge is to maximise awaren…

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BITE TRENDS: Issue 2, June 2019

by Nicola Kemp

Breaking taboos, the Army's recruitment & the new wave of creative leaders.

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Macmillan Cancer Support and Dragon Rouge talk Immersion

James Renwick and Becky King share the immersive elements of their creative partnership

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Agencies

Top 30's Agencies

Discover which agencies get the most views

Top 30 Viewed

Agency Insight Papers

Insights

Light at the End of the Funnel

The funnel. Possibly the most enduring marketing strategy model, and maybe the most used and abused. Now we’re in a digital world, measurement and ROI becomes an increasingly messy picture – even with an attributional view, multiple sessions, devices and website visits from both on and offline channels. It’s very hard to draw conclusions about exactly what worked and what didn’t. We regularly talk to clients about the “funnel”… and here we wrestle with some much asked questions:

Insights

Whack a rainbow on it, the LGBTQ+ community will love it!

ELVIS' James Bougourd reflects on how brands should approach Pride.

Insights

Diversity and inclusion at Cannes Lions: All talk, no action

ELVIS’ Camilla Yates and Keelie Lynch call for tangible progress towards equality, not just lip service.

Insights

Disability in marketing: Five things you can do to make a difference

Ignorance and fear of getting it wrong are holding brands back when it comes to embracing disabled talent in front of and behind the lens.


BITE trends & Insights

Interviews

Tamara Ingram, Chairman, Wunderman Thompson

Merging the world’s oldest ad agency with digital network Wunderman is no simple challenge. Yet as clients increasingly demand a seamless integration between data and creativity Tamara Ingram, Chairman at Wunderman Thompson lifts the lid on the challenges ahead.

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Hot Pick

Pearn Kandola, 'Racism at Work' by Bottle

Racism is a pervasive, but often seemingly difficult to spot covert problem in the workplace that not only extends into bullying but can also lead to less fewer offered opportunities and to repercussive effects on employees' mental health.

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BITE Focus

Leeds

Taj Sur, Group Account Director at Savvy explores 'Little London', its creative hub, bustling streets and of course, work the North can be proud of.

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BITE Focus

Blame Boris, Jeremy and Brexit: UK marketing budgets flatline in Bellwether

Rising political and economic uncertainty will lead to zero overall growth in marketing budgets in the second quarter of 2019 according to the IPA Bellwether Report.

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Events