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Case Studies

Case Study

Almond Board of California - DO YOU ALMOND?

By isobel

In an often-dull health food category, this quirky, tongue-in-cheek, and innovative campaign gives almonds the standout they deserve, while also carrying a truthful message about what almonds can do for you.

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Case Study

From craft to lager: bringing Brewdog into the lager drinker’s repertoire to drive penetration for the brand

By Capture

BrewDog is a leader in the craft beer sector. Our brief was to recruit a new audience of traditional and premium lager drinkers into the brand through its Lost Lager.

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Case Study

Royal National Institute for the Blind: Letter from Santa

By John Ayling & Associates

It's July but adland is prepping for Christmas. JAA looks back on RNIB's 'Letter from Santa' campaign featuring fabulous Keira. The aim was to raise donations so kids could receive a festive braille letter from Santa Claus, making them feel truly included in the festive fun.

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New Work

New Work

Macmillan Cancer Support

By Hatched

Our 2021 campaign, though challenging with the restrictions on events, was a bold appeal to those willing to do something worthwhile for oth…

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New Work

AEG: Tastebud Travels

By Citizen Relations

Stuck at home, Brits craved a taste of travel. AEG showed restrictions needn’t stifle culinary horizons, and partnered with influencers brin…

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New Work

Co-Op Live

By Dept

Co-Op Live, the new 23,500 capacity arena in Manchester, has worked with Dept to create a new experiential website, hosting exciting and int…

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New Work

Vanish

By Havas

VANISHING POINT: Our new campaign for Vanish sets out its stall against the scourge of clothing waste, positioning the brand as a sustainabi…

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Creativebrief Explores: Post-Covid Creativity with Gerety Awards

Our event to explore post-Covid creativity alongside the judging panel for the Gerety Awards. Featuring Katie Jackson (TBWA), Fura Johannesdotir (HUGE), Elizabeth Valleau (Facebook), Stacie June Shelton (The Dove Self-Esteem Project) and Adah Parris. Moderated by Nicola Kemp.

Catch up

Download our latest report - The lasting impact of 2020

When times are tough, we inevitably look for a silver lining. This thinking led to our latest report, surveying over 100 senior brand marketers and over 100 agency leaders on the lasting impact of 2020.

Download here

Why marketing production is the missing piece in marketing’s sustainability push

by Helen Weisinger, Tag

To coincide its latest report 'Know to Grow', Tag’s CMO Helen Weisinger says brands need to recognise the positive impact marketing production can have in helping them meet ambitious sustainability goals

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Cutting ties with the taboo around the menopause

by Katie Edwards, Publicis•Poke

Katie Edwards, Managing Partner at Publicis•Poke on why the creative industries, along with others, urgently need to address the deafening silence around the menopause.

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Agencies

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Agency Insight Papers

Insights

Chasing China: How China is Shaping the Future of Social Commerce

In order to find out exactly where social shopping is heading, we must look to China, where e-commerce is predicted to account for more than 50% of their retail sales this year - a global historic first. China has already experienced a flip in the market of commerce from bricks and mortar stores to e-commerce, with social commerce being one of the biggest contributors to this change. But why is China so far ahead? Read our blog post to find out more.

Insights

Making Less Mean More

The food and beverage industry is evolving and the common theme is ‘Less’ - less calories, less alcohol, less fat, less sugar and less salt. In combination, we have all witnessed a major shift in consumer behaviour with a younger more health-conscious audience demanding new brands and products in the no-and-low category. Missouri explores how F&B brands can reimagine their portfolio, positioning, product, packaging to remain relevant with consumers.

Insights

Pleasure in Progress

As we leave the Covid-19 pandemic behind, Missouri’s Pleasure in Progress explores the new consumer behaviours that will to emerge as restrictions begin to lift and the opportunities for brands to engage with these newly developed consumers.

Insights

Why Here Be Dragons is backing its employees to become entrepreneurs

At Here Be Dragons and we pride ourselves on recruiting, nurturing and retaining young talent. But, sometimes you have to read between the lines and understand that people, particularly junior members of staff, are coming out of the pandemic with a slightly different view of the world. That's why we've launched a new fund to back our junior members of staff if they decide to leave the agency and start their own business. Thanks to the Drum for telling our story.


BITE trends & Insights

Voices

Why 2021 needs to be a summer of self-education for the industry

Leaders across NABS share their Diversity Equity and Inclusion journey and hopes for an inclusive recovery

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Fuel Your Imagination

Other and Waze create an edible ‘Traffic Jam’ for the staycation summer

A fresh approach to the summer gridlock cuts through the noise.

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Fuel Your Imagination

BBH bursts the LinkedIn success bubble with #OurImposterStories campaign

Intern-led campaign highlights the strength of transparency and honesty in business communications.

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Trend

Why the Metaverse matters

The blended world of digital and physical realities mark a fundamental shift in marketing.

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Events