Creativebrief brings brands and agencies together to make the industry’s most powerful and recognisable work
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The airline industry has a past littered with prejudice against the LGBTQ+ community. Flying the flag for inclusion and diversity is a huge part of Virgin Atlantic’s and Virgin Holidays’ purpose. This project was about going big on that purpose and commitment – and go big we did.
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To showcase that Sensations’ range of globally inspired formats and flavours make the everyday a little more extraordinary we created a promotion where members of the public could purchase flight tickets for the same price as a Walkers Sensations packet of crisps.
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By Geometry UK
Christmas is a key trading period for any retailer. As a veteran of the high street Boots had become synonymous with 3 for 2’s but was failing to attract younger more promiscuous shoppers. They needed consumers to reappraise the Boots offering.
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Hive's new campaign brings to life the convenience and excitement of living in a smart home, stylistically aligning with sister brand Britis…
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Ocado have relaunched their ‘Japanese Storefront’ and wanted to drive awareness of the storefront itself in tandem with the Japanese Externa…
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A new, digital campaign for Patek Philippe - ‘Rituals of My Life’ across Web, content, social and online display. Led by a series of short f…
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by Izzy Ashton
Although this year is unlike any other, marked by pervasive global uncertainty, we are still inspired by inclusive industry leaders, stereotype-busting campaigns and the hope that a new generation of creatives bring.
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All 10 episodes of our Creativebrief Explores: Thriving Creative Partnerships series are available to watch now. You can find out how the likes of Haribo, WaterWipes, HUN Wine, Persil and more pivoted in a crisis to ensure they were producing the best and most supportive creative work for this time
All episodes available
by Nicola Kemp
A ground-breaking new campaign marks a step-change for the depiction of the lived-experience of women in advertising.
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Creativebrief’s marketing platform helps brand marketers and their teams stay in touch with the complex industry around them
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by NABS
As parents across adland try to get to grips with home-schooling while hitting deadlines, NABS’s working parents share their challenges and top tips for getting through the next few months.
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Retention has always been a challenge for both voice applications and chatbots: without dedicated space on a home screen or in an app drawer, it can be tough for users to serendipitously open a voice action (or recall that it even exists) unless they’ve formed a habit of using it. MediaMonks effectively finds the perfect combinations of strategies; in which allows the voice to become an effective channel for brands to build long-term relationships with consumers and fans.
How to turn a retail crisis into an opportunity. Michelle Whelan, CEO of Geometry UK speaks about the reason today’s conditions are perfect for retail innovation, explaining how you can turn a crisis into an opportunity. Now is not the time for companies to play safe. Innovation is essential. The real question is: can you innovate quickly and accurately enough to capitalise on change and unlock growth?
With nearly every country around the world going into some sort of lockdown, businesses have had to adapt and assess but also it’s given those lucky enough to survive, or even thrive, the opportunity to re-evaluate their brand and its role for their customers and role in the wider world.
This report demonstrates the impact Coronavirus has had on the insurance market and how consumer purchasing habits have shifted. There are four key changes within the digital marketing space that all insurance companies must be aware of and navigate...
This prototype has been designed to highlight the need for accessible design, to respect the autonomy of women who simply want to find out their results in private without having to rely on someone else.
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