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Bupa

by PrettyGreen

Case Studies

Case Study

DELI KITCHEN - Go Flat

By Recipe

Launching the first integrated brand campaign for the UK’s leading flatbread brand Deli Kitchen.

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Case Study

Where Everything's Done Proper

By Lucky Generals

Over the past decade, Yorkshire Tea is the only brand to have grown in the declining black tea market. How has it achieved this? By doing things properly, or ‘Doing things proper’ as they say in Yorkshire.

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Case Study

Pinterest - It's Possible

By Mediahub

Pinterest is the home of inspiration, a hub of online ideas for fashion, beauty, home decor and more. Pinterest faced a challenge - converting those users from planning one-off big life moments, into everyday visitors who use Pinterest to power-up their day-to-day creativity.

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New Work

New Work

Crisp n Dry

By Lucky Generals

We're on a mission to make Crisp ‘N Dry Britain’s go-to cooking oil once again, by showing the product's versatility. To do so, we've ma…

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New Work

Deli Kitchen

By Recipe

We launched the first integrated brand campaign for the UK’s leading flatbread brand Deli Kitchen. The campaign introduces the bold, playfu…

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New Work

Cruzcampo

By Lucky Generals

Brewed in Seville since 1904, Cruzcampo is Spain’s number one draught beer. To capture the unique spirit of Seville we've developed the bran…

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New Work

Bupa

By PrettyGreen

Pretty Green, Bupa & world-renowned photographer Annie Leibovitz unveiled a series of portraits on London’s South Bank showing what health m…

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Industry Insights 2024

Playing in culture, getting nostalgic and embracing the weird (and wonderful), find out what's on the minds of progressive brands right now.

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Creativebrief unveils the trends shaping modern marketing

by Georgie Moreton

The Industry Insights 2024 report explores the topics on marketing leaders minds today

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#DiversityDrivesCreativity 2023 report

Discover some of the most effective, inclusive campaigns from across the Creativebrief marketing intelligence platform in our latest report.

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Power of Agency Brands: In Conversation with Agency Leaders

Creativebrief's Stephanie Nattu interviews senior leaders about strong agency brands.

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The Pitch Positive Pledge: has there been a shift in behaviours?

Campaign UK spoke to Charlie Carpenter, Creativebrief CEO, on the Pitch Positive Pledge a year on.

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Creativebrief’s latest report: The Future of the Pitch

Download our latest report on the future of the pitch

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Agencies

Top 30's Agencies

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Agency Insight Papers

Insights

Indulgence in the Age of Wellbeing

Consumers’ collective and apparently contradictory desires to live life both healthily and on-the-go, replacing meals with snacks (*cue Girl Dinner) and indulging in instant pick-me-ups, has created an opportunity for brands in the ‘healthy indulgence’ space. In our latest edition of Show Me, we unveil the five new frontiers of wellness, highlight the snack-stars of the future that play in this space and discuss the role of design in hitting this lucrative sweet spot.

Insights

10 Years of Looking Forward

After a lifetime in design and a decade running Missouri, we’ve learnt a lot about how to define the future for brands, so in this issue we’re looking forward - sharing insights, intuitions and insider knowledge that will help show your brands how to show up.

Insights

Three Days in Tangiers with the House of Beautiful Business.

Opinion piece from Head of Consumer Holly Ward on being human in a life-centred economy, following on from the House of Beautiful Business festival: ‘Between the Two of Us’.

Insights

R&T FMCG TRAILBLAZERS REPORT

Want to know what you can learn from brands that have blazed a trail in fmcg? Download our inaugural report to read inspiring stories and insights from some of today’s most successful fmcg pioneers, including HANX, Wild, Absolut, Proper and Tesco, to name a few. To access the full report, visit www.rtc.london/fmcg-trailblazers-report


BITE trends & Insights

Thought Leadership

Do brands need to do more to recognise the growing unease of the mental health impact of social media amongst consumers?

We asked industry leaders how to navigate the pitfalls of social media, one of marketing’s most powerful tools

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Hot Pick

E45 award-winning campaign spotlights trans experiences

The campaign from T&Pm shines a light on skin changes trans, non-binary and gender-diverse people experience

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Trend

The era of culture-led brands

Cultural relevance must be brought upstream in brand and brand strategy, writes Platform13’s Leila Fataar

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Voices

Eight key trends from Rise: “We all rise together”

An uplifting, hopeful and practical Rise conference reminded marketing leaders that Return on Inclusion can only be achieved by bringing everyone in

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Events

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Solving The Culture Conundrum

Hosted by Current Global

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Bridging cultures, shaping markets

Hosted by Spring Studios

London
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New Tug Webinar : Fast Forward Commerce: The New Era of Social Selling

Hosted by Tug

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Future of Finance Webinar

Hosted by Mr.President