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By Golin
As the new East Coast rail brand, LNER needed to grow awareness and advocacy. From the fog on the Tyne to the smog on the Tees, we brought together people along the line to narrate an evocative poem that earned LNER recognition as champion of Britain’s East Coast voices.
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By Golin
To get a nation focused on last-minute Christmas shopping to consider the plight of child heart patients who miss the festive magic, Golin connected the Christmas lights of London’s famous shopping district, Seven Dials, to the heart monitor of a 2-year old heart patient, Billy.
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By Dragon Rouge
Creating an entirely new concept - a circular hotel brand - Greet hotels - based on the principles of the circular economy, for Accor Hotels group.
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By Quiet Storm
Ahead of an upcoming general election we launched a campaign for W.E.P. tackling harassment and abuse. We created a parody job advert for MP…
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by Nicola Kemp
This dedicated trend report wraps up the key themes, learnings and actionable insights from #BITELIVE19 our flagship event, which this year was focused on Making Culture, Breaking Stereotypes.
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by Nicola Kemp
The global climate strike has placed the climate emergency at the very top of the agenda, yet the role of purpose in marketing remains debatable.
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by Nicola Kemp
As the Founder of The Valuable 500, Caroline Casey is spearheading a business revolution on disability inclusion and she needs brands to get on board.
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Having recently taken over the creative helm at Dragon Rouge’s London office after seven years at the business, David Beare shares valuable insight into leading and nurturing talent. Read the interview at https://www.dba.org.uk/resources/creative-leadership-david-beare/?mc_cid=d01a04ef58&mc_eid=2a3d813e51
Our creative, Rickie, discusses the benefits of starting your advertising career in a smaller agency.
PR pitch briefs can still be last in line to be thought about in the marketing mix, despite the climate and culture screaming loud and proud about brand trust, authenticity and the importance of engagement. Part of this is due to the role PR might still be limited to for brands, which is why our self analysis test on the questions you should be asking of your agency should help decide whether your PR is on point or off piste, and punching or pitch worthy.
Our Digital Game Plan is the essential guide to digital that your competitors are hoping you don't find. This exclusive guide brought to you by our digital experts is packed with the 20 most important strategies, tactics and technologies you need to be thinking about right now.
This kind of partnership between WPP Health Practice & BioBeats takes a scientific, evidence-based approach to tackling mental health issues, allowing businesses to create credible, effective solutions.
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