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FILA

by Sid Lee

Case Studies

Case Study

Monty Bojangles - Growing Distribution, Sales & Brand Love

By Walker

Monty Bojangles needed help to find their brand voice and identity, whilst increasing product trial to enable them to gain nationwide distribution in supermarkets.

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New Work

New Work

Unbranded

By Truant

Old Wives’ Tales is a dark film with a green message about the power of wind energy. Truant & Brother Film are giving it away for free to a …

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New Work

Bupa

By PrettyGreen

New brand campaign highlights the benefits of Blua, a new way to access digital healthcare from Bupa. The TV, OOH and social campaign produc…

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New Work

Albert's Schloss

By PrettyGreen

We’ve successfully delivered an agile influencer and press campaign across the UK and London to drive excitement and awareness and we had ov…

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New Work

adidas

By IMA

We curated a vintage-style running event to launch the iconic adidas SL 72 Heritage. Transforming the space into an immersive experience rem…

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Building Culturally Relevant Brands in 2024

Creativebrief hosted a breakfast event in collaboration with Exposure, featuring William Grant & Sons and CultureLab on Wednesday 3rd July.

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Industry Insights 2024

Playing in culture, getting nostalgic and embracing the weird (and wonderful), find out what's on the minds of progressive brands right now.

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Creativebrief unveils the trends shaping modern marketing

by Georgie Moreton

The Industry Insights 2024 report explores the topics on marketing leaders minds today

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#DiversityDrivesCreativity 2023 report

Discover some of the most effective, inclusive campaigns from across the Creativebrief marketing intelligence platform in our latest report.

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Power of Agency Brands: In Conversation with Agency Leaders

Creativebrief's Stephanie Nattu interviews senior leaders about strong agency brands.

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The Pitch Positive Pledge: has there been a shift in behaviours?

Campaign UK spoke to Charlie Carpenter, Creativebrief CEO, on the Pitch Positive Pledge a year on.

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Creativebrief’s latest report: The Future of the Pitch

Download our latest report on the future of the pitch

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Agencies

Top 30's Agencies

Discover which agencies get the most views

Top 30 Viewed

Agency Insight Papers

Insights

Real Talk - episode six

Steven Sambooks, Creative Strategy Director at global media platform Teads, calls BS on current methods of establishing creative and media effectiveness. Steven thinks ad effectiveness metrics don’t go far enough to measure holistic audience behaviours. Measuring clicks and view times only gives advertisers a partial insight into who is paying attention to their campaigns. Download to read our five key takeouts…

Insights

Bridging Cultures, Shaping Markets

The influence of Overseas Chinese on the global luxury landscape

Insights

The Impact Balancing Act - Impact Report

Marketers are under pressure to achieve more with less—tight budgets and limited time—balancing commercial success with cultural impact. Our 2024 Impact Report, "The Impact Balancing Act," developed with The Marketing Society, explores marketers' evolving roles amid changing consumer behaviors, sustainability, technology, and global markets. It examines how business leaders navigate today's fast-paced environment, balancing objectives and actions.

Insights

Real Talk - episode five

Pregnant Then Screwed's , Lauren Fabianski, calls BS on adland initiatives for working parents not resulting in significant change. The conversation discusses how working parents can be supported in adland, the importance of flexible working, and how it’s important to ensure audiences are represented in the makeup of a business. Download to read our five key takeouts…


BITE trends & Insights

Fuel Your Imagination

Jammie Dodgers updates packaging for a modern era

Coley Porter Bell refreshes the brand’s iconic image with its redesign

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Fuel Your Imagination

Channel 4 challenges patronising attitudes ahead of the Paris 2024 Paralympic Games

‘Considering What?’ by 4creative lets the athletic excellence of Paralympians speak for itself

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Hot Pick

British Gas celebrates the summer of sport

The new campaign, created by T&Pm and OMD UK, celebrates the power of sport and British Gas

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Trend

The importance of events for connection craving Gen Zs

What can brands do to provide the sense of community their audiences are craving?

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Events

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