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Case Studies

Case Study

If You're Into It

By adam&eveDDB

We launched a hyper-targeted campaign for the Victoria and Albert Museum, showcasing its vast permanent collection. With over 2.8 million objects, the V&A has something for everyone. Our campaign aimed to highlight this to enthusiasts across all disciplines.

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Case Study

A Kaleidoscope of Opportunity

By Catch A Fire Agency

WCS wanted to address a gap in environmental conservation: a scalable way to protect high-integrity tropical forests. HIFOR and A Kaleidoscope of Opportunity create a dynamic identity that uses imagery to symbolize the multiplicity of benefits of investing in these environments.

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Case Study

New Balance x Footlocker: Re-energising the WRPD Runner franchise at Foot Locker

By gung ho

To create a compelling franchise moment, Gung Ho designed and activated an immersive experience in Milan to better educate key audiences with the WRPD technology, with the aim of increasing appeal amongst influential creators and ultimately conversion within their audiences.

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New Work

New Work

Disney

By adam&eveDDB

We helped Disney craft a heartwarming and magical holiday short. Following a brief to share the magic of Disney with the world this holiday …

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New Work

Rightmove

By Neverland

The poster gives Rightmove's recently launched OOH series a festive twist. The series was creative to highlight the unparalleled variety of …

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New Work

Captain Morgan

By Anomaly

Captain Morgan & Anomaly launch a new global through the line campaign, ‘Thumbs’, that encourages people to look up from their screens and c…

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New Work

The Entertainer

By adam&eveDDB

This campaign is inspired by the deep love kids develop for their obsessions – a passion which is shared by The Entertainer. The film featur…

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Industry Insights 2024 Vol. 2

Culture crashing, sporting spotlights and long form storytelling, find out what's on the minds of progressive brands right now.

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Diversity Drives Creativity Report 2024

Throughout this year, we have been championing campaigns from across the Creativebrief network which prove that purpose works and diversity really does drive creativity.

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Building Culturally Relevant Brands in 2024

Creativebrief hosted a breakfast event in collaboration with Exposure, featuring William Grant & Sons and CultureLab on Wednesday 3rd July.

Catch up now

Creativebrief unveils the trends shaping modern marketing

by Georgie Moreton

The Industry Insights 2024 report explores the topics on marketing leaders minds today

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Power of Agency Brands: In Conversation with Agency Leaders

Creativebrief's Stephanie Nattu interviews senior leaders about strong agency brands.

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Creativebrief’s latest report: The Future of the Pitch

Download our latest report on the future of the pitch

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Agencies

Top 30's Agencies

Discover which agencies get the most views

Top 30 Viewed

Agency Insight Papers

Insights

Building Communities with Charlie Dark, MBE

DJ pioneer, community builder, and proud father, Charlie Dark MBE, steps into the spotlight with Truant to share his journey of bringing people together. While "community” has become a real buzzword, for Charlie, it’s been a lifelong mission. His work has and is uniting people both on the dancefloor and in the streets. As the founder of Run Dem Crew, a London-based running community, Charlie has impacted countless lives through the power of movement and positivity, earning an MBE along the way.

Insights

AI Impact Report 2024

We created the 2024 AI Impact Report, our new global research into consumer perceptions and behaviours. With over 7000 respondents across 5 countries, this report will provide valuable insights into the evolving landscape of Generative AI and voice-activated technology.

Insights

Creative Strategies for Magnum (Podcast episode)

In the new episode of Kantar's podcast 'Future Proof', LOLA's Head of Planning, Camilla Facin talks about the transformative role of creativity in tackling Magnum's business challenges. She is joined by Denise Verkaik-van Strien , Senior Global Marketing Manager at Magnum and and Vera Sidlova, Global Creative Thought Leadership Director at Kantar. Discover how we harness consumer insights and innovative strategies to turn business problems into compelling, human-centric campaigns.

Insights

Truth Reimagined. An Introduction.

The marketing landscape has become complex, often turning culture into a buzzword. Many are caught up chasing trends, confusing viral moments with true cultural movements, which stifles creativity and clouds our understanding of the communities we should be speaking to. At Gung Ho, we believe it’s time is now to usher in a renewed sense of creativity, truth and cultural reimagining. Our mission has always been to reimagine and redefine what brands can contribute to culture.


BITE trends & Insights

Fuel Your Imagination

Wieden + Kennedy Christmas Fairy raises money for queer bookshop

Creatives at Wieden + Kennedy London have collaborated with interdisciplinary artist Bora to collaborate on a one-off, resin Fairy Christmas Tree Topper.

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Trend

Fandom and AI – Endless creativity or the death of originality?

AI can help brands to harness the power of fandom.

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Fuel Your Imagination

Social Wreaths campaign from VML saves lives

The hard hitting campaign from VML Health and VML Chile for the Chilean Ministry of Transport has reduced road deaths.

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Trend

Top 10 Marketing Moments of the year: Marketing’s forever election

More than 60 counties had an election in 2024, making it the biggest election year in history.

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Events

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The Future of F&B Content: An Immersive, Tech-Driven Culinary Experience

Hosted by THG Studios

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