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by Mr.President

Case Studies

Case Study

SEX NEVER GETS OLD (diversity award-winning campaign taking on ageism in advertising)

By The Gate

Replens™ won Transport for London’s (TfL) Diversity in Advertising Competition with this campaign which celebrates sexual intimacy amongst a diverse range of older people, breaking down misconceptions surrounding sex and intimacy in later life.

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Case Study

Fremantle Watch Party

By Amplify

Amplify + Fremantle create a bespoke streaming solution, inviting key global decision makers to review their eagerly anticipated 2020 slate…

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Case Study

A Brand Refresh for the World’s Greatest Marathon

By Dept

London Marathon Events turned to Dept to refresh the London Marathon’s brand identity, and design and build a centralised website solution for its portfolio of mass participation events.

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New Work

New Work

Braun Audio

By Here Be Dragons

At a time when renowned tech and audio brand Braun is celebrating its 100th anniversary, we profiled the Braun Audio design team to shine a …

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New Work

Operation Black Vote (OBV)

By Saatchi & Saatchi

OBV launched a hard hitting awareness campaign as part of an urgent appeal to encourage underrepresented communities to register to vote. Dr…

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New Work

StoreIQ

By Hatched

A brand identity overhaul for retail operation innovators, StorIQ. We helped them simplify their complex messaging through a new vibrant vis…

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New Work

Premier Inn

By Leo Burnett

We’ve relaunched the Premier Inn brand with our new positioning of ‘Rest Easy’. Lenny Henry has made a comeback as the voice of Premier Inn’…

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Why marketing production is the missing piece in marketing’s sustainability push

by Helen Weisinger, Tag

To coincide its latest report 'Know to Grow', Tag’s CMO Helen Weisinger says brands need to recognise the positive impact marketing production can have in helping them meet ambitious sustainability goals

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Fuelling the flames of curiosity

The business case for curiosity and how the Creativebrief marketing platform helps set marketing teams up for success, connects them with the industry and navigates the agency landscape.

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Creativebrief partners with The Gerety Awards to host 2021 judging panel

The Gerety Awards offers a fresh, diverse way of celebrating outstanding work in communications and marketing. Creativebrief is delighted to partner with them by hosting the 2021 judging panel

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Thriving Creative Partnerships: All episodes available now

All 10 episodes of our Creativebrief Explores: Thriving Creative Partnerships series are available to watch now. You can find out how the likes of Haribo, WaterWipes, HUN Wine, Persil and more pivoted in a crisis to ensure they were producing the best and most supportive creative work for this time

All episodes available

Cutting ties with the taboo around the menopause

by Katie Edwards, Publicis•Poke

Katie Edwards, Managing Partner at Publicis•Poke on why the creative industries, along with others, urgently need to address the deafening silence around the menopause.

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Agencies

Top 30's Agencies

Discover which agencies get the most views

Top 30 Viewed

Agency Insight Papers

Insights

Premiumisation and the rise of the global Modern Affluent consumer

Throughout 2020, Keko London, in partnership with BVA Nudge Unit (part of the BVA Group), trawled through the academic literature, behavioural economics and science behind what we call Emotionally Charged Purchases. The articles in this series will seek to unpack some of the implications for brands trying to either defend or increase people’s willingness to pay for premium products.

Insights

Dept becomes Climate Neutral certified

Dept is proud to announce that it has now become climate neutral certified. Dept became certified after working with the Climate Neutral organisation to measure and offset its 2020 carbon footprint, while proving its long-term commitment to implementing emissions reduction plans. Dept’s certification coincides with the release of the agency’s first impact report and marks the opening chapter in the agency’s ongoing impact mission and quest to gain B Corp certification by the end of 2021.

Insights

'NOT ALL MEN' BUT ALL WOMEN: HOW CAN MEN TAKE RESPONSIBILITY TO SUPPORT WOMEN AND HELP THEM FEEL SAFE

“It is the responsibility of all men to be mindful of their actions by truly understanding women’s experiences.”, SAE George Peckham spoke to his female colleagues to discuss what men can do to help support women and make them feel safe.

Insights

The Future of Consumer Goods

From changes in consumer behaviour to shifts in spending habits, the consumer journey is being reshaped and re-imaged by technology in a world that stays at home. It's now crucial for consumer goods brands to double-down on digital. From D2C business models to omnichannel experiences and next-level personalisation, we explore the top digital trends impacting the industry.


BITE trends & Insights

Trend

Information wants to be expensive

Thomas Scovell, Director of Strategy at Byte on how NFTs show the way for giving virtual goods real value.

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Trend

The hybrid world of health and wellbeing

Dom Waghorn, Strategy Director at SYZYGY London on the opportunity for health, fitness and wellbeing companies to blend learnings from the digital-first lockdowns with real-world access.

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Trend

Soft-serve, nostalgia, and the future of typography for brands

Charles Nix, Creative Type Director at Monotype explores the growing trend for nostalgia in type choices, for type as celebration and as both a reflection of the past and a nod to the future.

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Voices

How to choose impactful diversity programmes

Isabel Farchy, CEO and Founder of Creative Mentor Network on the seven questions to ask when choosing a diversity partner.

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Events