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Case Studies

Case Study

Hikma Pharmaceuticals

By Prophet

The scale of Hikma’s business had become far greater than the scale of the brand. Prophet worked to create a unified global enterprise brand, including the development of a compelling brand story and a new visual identity, to better drive market impact.

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Case Study

Formula E

By Prophet

Prophet worked to creatively reframe the Formula E brand to create a more original and differentiated proposition and visual identity. One that stopped trying to compete with Formula 1 and positioned the Championship as an adrenaline racing sport in its own right.

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Case Study

Digital transformation: repositioning as a lifestyle brand | The Jockey Club

By AmazeRealise

We've launched an industry-leading web platform for The Jockey Club – one of the UK’s leading leisure companies which stages thousands of events each year –incl. the iconic Grand National. This forms part of a plan to broaden the brand’s appeal & promote the experiences it offers

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New Work

New Work

Nationwide Building Society

By VCCP

Mary tells her friends, Ethel and Mary, about her new beau in Nationwide's latest "Voices" campaign.

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New Work

Travelbag

By Accord

Part of a fully integrated rebrand, this is the latest TV ad for Travelbag’s ‘holidays packed full of’ campaign.

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New Work

Guinness

By AMV BBDO

The Purse is the latest 'Made of More' story from Guinness which tells the real-life tale of two Welsh brothers, David and Gareth Rees, who …

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New Work

TENA Lady

By AmazeRealise

Encouraging brand loyalty by supporting customers through their personal journey - we were appointed by TENA Lady to create an engagement pr…

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BITE

BITE provides insight into topical marketing trends and inspirational work from agencies around the world. Curated by the Creativebrief team

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Agencies

Top 30's Agencies

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Agency Insight Papers

Insights

The future role of gender in the beauty industry

Does gender thinking have any bearing on the future beauty regimes of Gen Z? What opportunities does this create for the industry ask Zoe McGee, Ellie D'Eath & Issy Campa.

Insights

Fyre Festival was a huge success...

Well, it was as far as its promotional strategy was concerned. Here's our take on some key brand lessons from the rightly much maligned event.

Insights

The Digital Media Demise – Where did it all go wrong?

Where did it all go wrong for the digital outlets that were poised to become the content kings of our generation? Claire Eden, Account Manager at Tin Man Communications, asks what these recent events really mean for brands

Insights

Seven New Year's Resolutions for Your Next Paid Media Campaign

Digital advertising isn’t easy — even the most seasoned digital campaigners struggle to get results. Despite being two months into the New Year, it's not too late to get 2019 off on the right foot. Here are seven tips from Haneef Khan, our Director of Advocacy and Engagement, London.


BITE trends & Insights

Hot Pick

Frontline AIDS by Brandpie

When it comes to addressing the worldwide epidemic of AIDS and HIV, there are a number of barriers which NGOs can find themselves up against.

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Fuel Your Imagination

Sign-IO

Many people with speech impairments come into difficulty when trying to speak to people who have no knowledge of sign language, often relying heavily on a translator.

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BITE Focus

Milan

Leo Burnett Italy's Milan-born Executive Creative Director tells us about the city's contrasting architecture, how the agency turned a tram stop into a McDonald's delivery shelter and of course, where to find the best Italian food.

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Hot Pick

Coca-Cola & the Premier League, 'Where Everyone Plays' by M&C Saatchi

This campaign wants us all to remember that the Premier League is for everyone, no matter who you are, where you’re from and of course, who you support.

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Events