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Case Studies

Case Study

Bacofoil - owning the kitchen drawer

By Cogent

Bacofoil’s previous campaigns had focused on the features of their category-leading, innovative product range. We wanted to shift the focus to the benefits, and put our consumers’ lives at the heart of the creative.

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Case Study

We ended the debate: #CRISPIN or #CRISPOUT?

By Splendid Comms

We helped Walkers uncover whether crisps should be eaten IN or OUT of sandwiches. To help find the answer, comedian Asim Chaudhry asked the nation in a star-studded video featuring Gary Lineker and Gordon Ramsay, as well as experts and members of the public.

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Case Study

Lavazza Coffee Society

By RPM

Video content series driving brand equity and ecommerce

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New Work

New Work

Weetabix

By BBH London

Called ‘Wolf’, the ad initially seems to be telling the familiar fable of a trio of pigs and their houses, However, soon the story gets an …

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New Work

Crodino

By 3 Monkeys | Zeno

Crodino, along with top chef Theo Randall and Italian Supper Club, hosted a sell-out event ‘Endless Aperitivo’ to combine mindful drinking w…

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New Work

The Palau Legacy Project

By Havas

A new Palau Legacy Project campaign educating people on how to respect the country’s environment and local culture. Ol’au Palau allows peopl…

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New Work

BBC First

By Wilderness

Wilderness were tasked by BBC First to create a campaign that leveraged premium British drama, fan-favourite characters, intriguing storylin…

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BITE launches the BITE LIVE 2021 trend report

Inclusive creativity, tackling online hate and a masterclass in post pandemic purpose are top of the agenda in this year’s trend report.

Download it now!

Our latest report - The future for brands and sustainability

Access our latest report on the future for brands and sustainability where we ask 50 senior brand marketers for their take on leading a greener recovery and putting the climate first

Read more and download

Why marketing production is the missing piece in marketing’s sustainability push

by Helen Weisinger, Tag

To coincide its latest report 'Know to Grow', Tag’s CMO Helen Weisinger says brands need to recognise the positive impact marketing production can have in helping them meet ambitious sustainability goals

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Cutting ties with the taboo around the menopause

by Katie Edwards, Publicis•Poke

Katie Edwards, Managing Partner at Publicis•Poke on why the creative industries, along with others, urgently need to address the deafening silence around the menopause.

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Agencies

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Agency Insight Papers

Insights

Pitch strat chat edition 03

strat chat is here to level up your insights, add analytical thinking to our audiences and bring extra rigour to results. Enjoy!

Insights

Strat Chat Edition 02

Pitch strat chat is here to level up your insights, add analytical thinking to our audiences and bring extra rigour to results. Enjoy!

Insights

Strat Chat Edition 1

Welcome to strat chat, a new addition to the regular Pitch Report, focusing on strategy. Every month, our senior strategist sharer the most interesting, thought-provoking, mind bending stats, screenshots and strategy news she and the team have come across. strat chat is here to level up your insights, add analytical thinkingto our audiences and bring extra rigour to results. Enjoy!

Insights

Havas Group opens its first virtual Village in the metaverse

Havas Group becomes the first communications group to plant its flag in The Sandbox, opening up a new opportunities for brands and talent. Havas Group, physically present in over 100 countries with 68 Villages, now owns a plot of virtual land in The Sandbox video game where it plans to inaugurate its first virtual Village (the 69th Havas Village). 


BITE trends & Insights

Trend

Maximizing Augmented Reality: Helping Charities Create Meaningful Connections

Simon Jenkins, Snapchat’s Creative Strategy Lead for the EMEA region, explores the opportunities available through augmented reality.

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Voices

Pentland Brands and The People Launch Mentoring Programme for Underrepresented Communities

The free mentoring programme is designed to help young people from Black, Asian, minority ethnic and underserved communities develop their skills, confidence and network

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Trend

Unlocking more than just cash with crowdfunding

Charlie Terry explores the benefits and nuances of crowdfunding a brand

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Trend

Why Gen Z are switching from fast-fashion to sustainable goods

Brands need to make sustainability a top priority to connect with a Gen Z audience

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Events