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By AKA UK
AKA were appointed to drive sell-out audiences and help to create this new global brand. Through extensive audience research, we devised a cross channel media campaign to position the play as the next must see in the Harry Potter Universe. AKA also acted as creative consultants
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Influencer-led social media campaign running across YouTube, Facebook, Instagram, Twitter and online display to capture the stories behind p…
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To celebrate the launch of IKEA Greenwich, IKEA's most sustainable UK store, we teamed up with local artists to create a series of incredibl…
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To help promote the most sustainable IKEA store ever, IKEA Greenwich, we launched special up-cycled wallets made from bouncing castles and t…
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IKEA caused quite a splash with their giant SMÅKRYP boats, which use cutting-edge technology to suck in plastic and other rubbish as they sa…
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BITE provides insight into topical marketing trends and inspirational work from agencies around the world. Curated by the Creativebrief team
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It is the contradictory nature of a brand that means it is simultaneously the ‘things’ which help to shape its identity and enable it to be identified, and the ‘concepts’ which help to shape the attributes from which people derive meaning.
Gas and electricity markets will be fundamentally transformed over the next five years. We can help to drive this transformation. If we care enough.
Retail has to adapt the changing cultural and technological environment to keep relevant and interesting. But it should do so at the speed of people, not at the speed of technology. Our latest thought piece explores how we might reconsider the use of technology in retail and ensure a human-first approach.
Bringing together an expert panel of the UK’s top technology journalists, Brands2Life’s annual Tech Trends event sparked debate on the biggest themes that will shape the next 12 months and beyond. Against the backdrop of continued political uncertainty, there was a big emphasis on the role of ethics, trust and transparency within the industry, as well as a continued focus on some of the game changing technologies of the years to come. Download our paper for the 7 trends you need on your radar.
Inevitably, whenever a brand throws its weight behind a greater cause, there are cries of why can’t they just stick to selling stuff? But there are brands, and agencies, that are instead embracing the fact that, yes, advertising really can save the world.
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