Creativebrief homepage

Stay Connected

Creativebrief brings brands and agencies together to make the industry’s most powerful and recognisable work

Find out more
HECK

by Neverland

Case Studies

Case Study

SEO with an extra shot

By Space & Time

With an ever-increasing number of chain and independent coffee shops appearing on local high streets, and more and more people using Google search to find their local store, having a strong organic presence online has never been so crucial.

Read More
Case Study

Nike - Roundel

By Amplify

Amplify + Nike travel back in time to launch a brand new product…

Read More
Case Study

Promoting a plant powered generation

By Appnovation

Alpro needed a digital presence to reflect their new brand values. The aim of the site was to refresh their digital image to reflect their new brand and focus on highlighting the lifestyle benefits of a plant-based lifestyle whilst creating awareness of their growing range.

Read More

New Work

New Work

Dunelm

By MullenLowe Group UK

This 30” clip which went live on social, appropriately named Nap of a snoring man on Christmas day, brings to life Dunelm’s personality in a…

Read More
New Work

Western Union

By MullenLowe Group UK

Mediahub UK arranged for Western Union to run a 22-foot Mural in Camden, an area of high footfall for their international customers, to prom…

Read More
New Work

Walkers

By Splendid Comms

Walkers MAX unveiled its iconic new partnership with KFC by playfully teasing and then leveraging the campaign line ‘it makes sense’. This w…

Read More
New Work

Old Spice

By isobel

What does the most fabulous gaming asset in the world look like? Come with me, I’ll show you… Surprise! You’re in a video game with th…

Read More

BITE LIVE 2020: #ThisIsProgress

by Izzy Ashton

Although this year is unlike any other, marked by pervasive global uncertainty, we are still inspired by inclusive industry leaders, stereotype-busting campaigns and the hope that a new generation of creatives bring.

Read more

Thriving Creative Partnerships: All episodes available now

All 10 episodes of our Creativebrief Explores: Thriving Creative Partnerships series are available to watch now. You can find out how the likes of Haribo, WaterWipes, HUN Wine, Persil and more pivoted in a crisis to ensure they were producing the best and most supportive creative work for this time

All episodes available

Bodyform’s #wombstories cut a swathe through the shame surrounding women’s bodies

by Nicola Kemp

A ground-breaking new campaign marks a step-change for the depiction of the lived-experience of women in advertising.

Read more

Why Creativebrief is the single destination for ambitious brand marketers

Creativebrief’s marketing platform helps brand marketers and their teams stay in touch with the complex industry around them

Read more

NABS working parents on how they're dealing with life under lockdown

by NABS

As parents across adland try to get to grips with home-schooling while hitting deadlines, NABS’s working parents share their challenges and top tips for getting through the next few months.

Read more

Agencies

Top 30's Agencies

Discover which agencies get the most views

Top 30 Viewed

Agency Insight Papers

Insights

FOR BIG GAINS GO DEEPER THAN 'FASTER, BETTER, CHEAPER'

'Faster, better, cheaper' under sells what we, with creativity, are capable of. If you want to make big, not just marginal gains, you need to go deeper.

Insights

2020: The Great Accelerator of Trends

In many ways, 2020 catapulted us years into the future. Changes that were in a future pipeline, previously held back by a reluctance to adapt, were forced upon us ahead of time. With Innovation and enterprise rising to the surface like never before, 2020 was a year like no other.

Insights

The Sex and the City reboot shows why brands should be wary of nostalgia

Brands often nick their audience’s culture to play it back to them, but women need progressive and bold thinking from the brands they’re going to buy.

Insights

Plain English is Hard: Time to Call Time on BS

JAA's Ian Redman looks at how jargon and over-blown language can lead to confusion in the advertising industry and makes the case for meaning what you say.


BITE trends & Insights

Trend

It’s time to give digital craftsmanship the recognition it deserves

As online content becomes our primary mode of brand engagement, Ian Coote, Creative Partner at Silk Pearce writes that it’s time to embrace craft’s essential role in digital design.

Read More
Read More
Hot Pick

BT invites people to beat loneliness by reconnecting with old friends

As the lockdown only looks set to extend, campaigns like this are a reminder of the importance of connection as we remain physically separated from many of our friends and family.

Read More
Read More
Hot Pick

Business Finland invites people to relocate to Finland for a better life

As the global desire for talent only gets more competitive, Business Finland’s campaign is a creative way of appealing to people around the world who are desperate to do things differently this year.

Read More
Read More
Thought Leadership

How can companies better support employees through another lockdown?

A third lockdown, combined with the seasonal gloom of January is placing employees at risk of burnout, making safeguarding the mental health of staff business critical.

Read More
Read More

Events