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McDonald's

by Drum

Case Studies

Case Study

Pickl

By CellarDoor

Dubai is a metropolis of dining and cuisine. Opening any type of restaurant is fiercely competitive and requires a clear positioning and branding. When Pickl decided to open their doors, we were challenged to create a world that tells the brand story with clarity and swagger.

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Case Study

Battledown Brewery

By CellarDoor

With craft breweries at an all time high, and more opening by the day, Battledown were facing becoming another casualty of the expanding market. But with a brand legacy worth fighting for and a family brewery spanning generations we set about arming them for the future.

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Case Study

Cheltenham Street Feast

By CellarDoor

Located in a small town renown for the festivals it plays host to; the inaugural Cheltenham Street Food Festival wanted to set itself apart from the staid landscape and target a younger, more expressive audience to help put it on the map as challenger to the status quo.

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New Work

New Work

University of Gloucestershire

By CellarDoor

The brand strategy of 'Find your GLO' was long established but lacked credibility amongst the student population. Creating a new architectur…

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New Work

Cidersmiths

By CellarDoor

When Cidersmith's developed the flavour pairings of Salted Caramel Cider and Elderflower and Cardamon, they wanted to create a pack that del…

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New Work

Morrisons

By Cirkle

Creating cut-through at Easter. Stealing high share of editorial voice across influential print & online media for Morrisons' Easter Collect…

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New Work

Golden Wonder

By Bray Leino

Golden Wonder is launching a large-scale, full pack takeover to give fans the chance to win a prize surprise. A twist on the crisp packet co…

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BITE TRENDS: Issue 1, March 2019

by Izzy Ashton

The launch of the first BITE Trends Report.

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Agencies

Top 30's Agencies

Discover which agencies get the most views

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Agency Insight Papers

Insights

What's brewing in the coffee industry?

Coffee is everywhere. And it doesn’t take a genius with an impossibly high caffeinated IQ to realise that our palate and expectations are changing, making what constitutes a good cup of joe highly subjective. 1HQ Account Director, Claudette Munroe, reports on her visit to the London Coffee Festival and how the current trend for health & wellness has been woven into our love for coffee. Read the full article at http://bit.ly/1HQCoffeeIndustry

Insights

The state of voice commerce right now

Gracie Page in Campaign on the current state of voice commerce.

Insights

The age of synthetic content raises the trust bar yet again

David Beckham's Malaria No More campaign has raised fresh concerns around synthetic content. Digitas Chief Product Officer, Rafe Blandford, explores how brands can navigate this landscape.

Insights

Bridging the Customer Experience Gap

'Bridging the customer experience gap' is produced by Econsultancy in partnership with Zone and Cognizant. It's based on interviews with C-suite executives at leading brands as well as separate surveys of consumers and businesses. It's the largest survey of UK marketers ever undertaken by Econsultancy. The results reveal six critical customer experience gaps that UK brands must address.


BITE trends & Insights

Trend

Don't mention the M-word

Money is a sensitive topic. It’s awkward, people don’t want to ask questions. But a number of brands are challenging that mindset and helping consumers open up.

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Fuel Your Imagination

The black hole

There are so many things we don’t know about the world, the universe and the tiny part we play in it; and probably even more that we have yet to even realise we don’t know.

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Hot Pick

WaterWipes, '#ThisIsParenthood' by The Brooklyn Brothers

Families have always been multifaceted, unique to those within them and impossible to compare to one another. The same can be said for parenting.

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Trend

Manchester

Jamie Peate, Global Head of Retail Strategy for McCann Worldgroup and self-confessed Manco-phile, takes a look at the city’s vibrant renaissance, showcases some of the work coming out of the metropolis and plays tour guide.

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Events