Creativebrief brings brands and agencies together to make the industry's most powerful and recognisable workfind out more now
INSPIRING A NEW GENERATION OF TALENT
For over a century the RAF has worked relentlessly to keep Britain safe. Our challenge was to use the RAF’s 100th year to celebrate its connection with the British people, demonstrate its future role and inspire the next generation.Read More
How marketers can adapt to the Squiggly Career
by Izzy Ashton
The Creativebrief X Squiggly Careers event highlighted how individuals and organisations must shift their approach to career development and talent retention.Read more
Events in 2020
Our guide to the Creativebrief and BITE events coming up in 2020Read more
BITE LIVE TRENDS: Issue 3, October 2019
by Nicola Kemp
This dedicated trend report wraps up the key themes, learnings and actionable insights from #BITELIVE19 our flagship event, which this year was focused on Making Culture, Breaking Stereotypes.Download now
Agency Insight Papers
What will make car-buyers switch to electric?
As environmental impact statistics and warnings of climate change enter our daily newsfeed, what will it take to make car buyers switch to electric? In this blog, Somo shares key insights from its white paper research on barriers to mass electric vehicle adoption.
Measuring PR's bottom-line impact
In PR, measuring how your efforts impact bottom-line business performance isn’t straightforward. That’s why it’s generally accepted that PR measurement focusses on outputs instead of outcomes, ‘tweets sent’ instead of ‘revenue generated’, for instance. But PR is changing. Clients shouldn’t have to make do with woolly measurements that tell them nothing about the return on their PR investment. Effective measurement (that doesn’t blow your budget) is possible. This whitepaper explains how and why.
How data can put the emotion back into advertising
Rather than being polar opposites, data and emotion are now working together to help us understand our audiences more effectively.
LISA PARFITT OF ENGINE SPORT: A TAMPON STRING IS NOT A SHOCK TACTIC TO DEBUNK TABOOS. ‘THIS GIRL CAN’ IS ALL ABOUT REAL LIFE.
Since the first campaign launched in 2015, “This Girl Can” has been ahead of the zeitgeist and driven the biggest change ever seen in sports marketing for women. Five years on, the third campaign has cemented “This Girl Can” as more than marketing: it’s a movement.
BITE trends & Insights
Chelsea Football Club celebrates its London heritage and international fan base
Chelsea Football Club's latest campaign celebrates the multiculturalism of London, in all its brilliant glory. It reminds us that it’s not where you’re from that matters; rather it’s what shirt you choose to pledge your allegiance to.Read More
Transformative Business Growth Breakfast
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What will the next decade look like for brands and content?
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Somo asks One Question: How do we design products for people and profit?
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