Creativebrief brings brands and agencies together to make the industry's most powerful and recognisable workfind out more now
by Snap London
De Beers: Where emotions meet digital expertise
By Somo Global
Some of the most important milestones in life are marked by life-changing purchases. But in the times when customers are overloaded with choice – little is done to inspire trust and deliver beauty, just the way you like it.Read More
BITE LIVE 2019: All you need to know...
A guide to BITE LIVE 2019 and why BITE LIVE: Breaking Stereotypes, Making Culture is well worth your time and investmentRead more
Take the time for a day of radical inspiration
Why this year’s BITE LIVE is worth both your time and investment.READ MORE
BITE TRENDS: Issue 2, June 2019
by Nicola Kemp
Breaking taboos, the Army's recruitment & the new wave of creative leaders.DOWNLOAD NOW
Agency Insight Papers
Can adland save the high street?
New figures released last week by the British Retail Consortium (BRC) and Springboard show that the number of empty retail units on our local high streets is the highest it’s been since 2015, at 10.3 per cent. Mark Runacus, Co Founder and Planning Partner, Wax/On, asks whether this yet another sign that our high street shopping habits are in terminal decline. And could adland save the high street? Do we even want to?
The Generation Game
We started defining cohorts and giving labels to generations more than a hundred years ago. With Gen Y, it’s definitely reached an avocado toast-crunching, latte-sipping, stereotyping peak. Now we’ve turned to Gen Z and even Gen Alpha to provide a new wave of opportunity. But is trying to define the attitudes, behaviours and characteristics of a 10 or even 15-year cohort just an exercise in mildly entertaining futility? https://www.dragonrouge.com/news/the-generation-game/
'Thinking Inside the Box' Report
Accord are delighted to unveil our latest report, ‘Thinking Inside the Box’, which we have developed to dispel the myths and incorrect assumptions that often surround TV advertising. Compiling insights from Nielsen, ThinkBox and Ebiquity, the report also examines the psychology behind why TV works, how the medium is evolving, and the role it can play in the wider marketing mix.
There are no universal rules for influencing people
Our head of behavioural planning, Will Hanmer-Lloyd argues that there are no universal rules for influencing people in his Mediatel article. Have a look at this article and more on Mediatel: https://mediatel.co.uk/newsline/profile/William%20Hanmer-Lloyd
BITE trends & Insights
Digital, influencer and social landscapes
Hosted by Wild Card
Transformative business growth breakfast
Hosted by HeyHuman
Driving Decisions: Technology
Hosted by Total Media Group Ltd.
The Zone Book Club - Breakfast with Damian Bradfield, WeTransfer's President
Hosted by Zone