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Case Studies

Case Study

THE ACQUISITION OF WAGAMAMA

By ENGINE

The Restaurant Group decided they wanted to buy Wagamama. Between concern over Brexit, increasingly volatile markets and weak consumer confidence, there’s no question that we live in uncertain times.

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Case Study

REACHING WESTMINSTER AUDIENCES

By ENGINE

The RSPCA is one of the best known and most loved of all the animal welfare charities in England and Wales.

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Case Study

INSPIRING A NEW GENERATION OF TALENT

By ENGINE

For over a century the RAF has worked relentlessly to keep Britain safe. Our challenge was to use the RAF’s 100th year to celebrate its connection with the British people, demonstrate its future role and inspire the next generation.

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New Work

New Work

World Animal Protection

By John Ayling & Associates

To support World Animal Protection's tactical campaign against Expedia, JAA needed to be agile so bought tactical digital OOH on a very mode…

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New Work

Magnum

By Golin

We lifted moods and excited taste buds this January for the launch of the world's first ruby chocolate ice cream. The Magnum Ruby Room, a mo…

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New Work

The Singleton

By Keko London

‘Unapologetically enjoyed’: goodbye traditional whisky conventions and hello to whisky cocktails & single malts enjoyed with ice and water. …

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New Work

Young's Seafood

By Kazoo

Our recent work with Young’s saw us support Quiet Storm’s new 'Masters of Fish' brand positioning and creative, through a tailored marketing…

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How marketers can adapt to the Squiggly Career

by Izzy Ashton

The Creativebrief X Squiggly Careers event highlighted how individuals and organisations must shift their approach to career development and talent retention.

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Events in 2020

Our guide to the Creativebrief and BITE events coming up in 2020

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BITE LIVE TRENDS: Issue 3, October 2019

by Nicola Kemp

This dedicated trend report wraps up the key themes, learnings and actionable insights from #BITELIVE19 our flagship event, which this year was focused on Making Culture, Breaking Stereotypes.

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Agencies

Top 30's Agencies

Discover which agencies get the most views

Top 30 Viewed

Agency Insight Papers

Insights

What will make car-buyers switch to electric?

As environmental impact statistics and warnings of climate change enter our daily newsfeed, what will it take to make car buyers switch to electric? In this blog, Somo shares key insights from its white paper research on barriers to mass electric vehicle adoption.

Insights

Measuring PR's bottom-line impact

In PR, measuring how your efforts impact bottom-line business performance isn’t straightforward. That’s why it’s generally accepted that PR measurement focusses on outputs instead of outcomes, ‘tweets sent’ instead of ‘revenue generated’, for instance. But PR is changing. Clients shouldn’t have to make do with woolly measurements that tell them nothing about the return on their PR investment. Effective measurement (that doesn’t blow your budget) is possible. This whitepaper explains how and why.

Insights

How data can put the emotion back into advertising

Rather than being polar opposites, data and emotion are now working together to help us understand our audiences more effectively.

Insights

LISA PARFITT OF ENGINE SPORT: A TAMPON STRING IS NOT A SHOCK TACTIC TO DEBUNK TABOOS. ‘THIS GIRL CAN’ IS ALL ABOUT REAL LIFE.

Since the first campaign launched in 2015, “This Girl Can” has been ahead of the zeitgeist and driven the biggest change ever seen in sports marketing for women. Five years on, the third campaign has cemented “This Girl Can” as more than marketing: it’s a movement.


BITE trends & Insights

Hot Pick

Chelsea Football Club celebrates its London heritage and international fan base

Chelsea Football Club's latest campaign celebrates the multiculturalism of London, in all its brilliant glory. It reminds us that it’s not where you’re from that matters; rather it’s what shirt you choose to pledge your allegiance to.

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Fuel Your Imagination

Sainsbury’s show Beyoncé who The Original really is

Sainsbury’s response to Beyoncé’s launch of her new collection for Ivy Park in collaboration with adidas is a marketing moment to celebrate.

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Interviews

Lucy Doubleday, Managing Partner, We Are Social

From recognising the value of kindness in business, to helping brands navigate the new wave of privacy in social media marketing, We Are Social’s Managing Partner understands why the best leaders are committed to change.

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Hot Pick

How Vue’s latest work by Joint underlines the silent revolution in marketing

Vue's new campaign reflects the shift in recent years towards more mindful consumption of entertainment, an acknowledgment of the mental cost of constant connection.

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Events