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Auto Trader

by Karmarama

Case Studies

Case Study

Lumyna brand creation

By Dragon Rouge

Rebranding CM Investment Solutions Limited to Lumyna following acquisition by Generali Group from Bank of America Merrill Lynch - development of strategy, name, and identity.

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Case Study

Sainsbury's: The Bude Tunnel

By Gravity Road

The story of how Sainsbury’s won Christmas with an internet joke.

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Case Study

Uber: Where to, Britain?

By Gravity Road

Building brand trust through branded entertainment.

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New Work

New Work

7billionideas

By Selesti

Since 2012, Selesti has produced multiple versions of the 7billionideas website as well as Android & iPhone apps for its thousands of users.…

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New Work

Auto Trader

By Karmarama

Auto Trader unveils its latest advertising campaign which brings to life the unnerving feeling of buying a brand new car in a surreal, dream…

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New Work

Winsor Bishop

By Selesti

Winsor Bishop is an independent luxury British jeweller based in our home town of Norwich. The new site saw a 767% increase in conversion, a…

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New Work

Funkin Cocktails

By Selesti

Funkin Cocktails, an A.G. Barr brand, were in the market for a new eCommerce site. They wanted to update their existing Magento 1 site and b…

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BITE TRENDS: Issue 1, March 2019

by Izzy Ashton

The launch of the first BITE Trends Report.

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Creativebrief Events

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Agencies

Top 30's Agencies

Discover which agencies get the most views

Top 30 Viewed

Agency Insight Papers

Insights

Is technology removing the 'care' from healthcare?

We live in a digital age that is transforming healthcare. So, how do we adapt to the digital future of the NHS? New solutions are critical to embrace the benefits of improved digital technology in personalised care, while ensuring that patients are not marginalised in the process. Dr Eric Topol, a US cardiologist, geneticist and digital medicine expert explores how to support the deployment of digital healthcare technologies throughout the NHS, read our report based on this review here.

Insights

Why seamless digital integration will secure a commercially sound future

Multiple digital technologies are helping to shape today’s businesses, so it’s crucial that organisations’ mission-critical solutions are talking to one another. That’s why agile, seamless integration is key to avoiding future commercial failure.

Insights

Planning effectively: Conquering your own biases

As a media planner, one of the real hindrances of our jobs is the influence of bias, both internal and external. This topic is one that truly fascinates me, and I have followed the endless debate about bias over the years as they change, grow and appear or disappear according to external forces. It would be an impossible task to analyse the impact of the full spectrum of stimuli, but here I hope you will humour me as I examine a few key elements I believe are worth exploring.

Insights

Game of Thrones may be over, but its impact will live on

The much-hyped finale of Game of Thrones was a triumph for linear TV. It’s no secret that linear TV viewing is decreasing, whilst Video on Demand viewership is on the rise, but Game of Thrones successfully bucked this trend and smashed the ratings out of the park. The Game of Thrones supremacy challenges all the trends we are seeing in TV viewing, so how can brands take advantage of these major TV moments with clever advertising and on point messages?


BITE trends & Insights

Thought Leadership

Does the ASA ban on harmful gender stereotyping in advertising mark a watershed for gender portrayal in advertising?

As new industry guidelines on gender stereotyping come into force, industry leaders explain why this is just the beginning.

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Hot Pick

British Gas, 'Two Sides of the Story' by Ogilvy UK

In the UK today, there are more than 6.5 million unpaid carers looking after a loved one who’s older, disabled or seriously ill. You probably know someone who is one of those people and yet they’ve never let on.

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Fuel Your Imagination

Get Up, Stand Up Now

To recognise art by marginalised creatives that has for so long been ignored or sidelined, Somerset House is celebrating 50 years of black creativity in Britain and beyond in a major new exhibition.

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BITE Focus

“It’s one thing to adopt the code it’s another thing to change the culture.” Why TimeTo is taking its campaign to eradicate sexual harassment to Cannes

TimeTo’s hard hitting campaign is a reminder of the need to continue the drive to eradicate sexual harassment in advertising.

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Events