By Quiet Storm
From cheap and cheerful to 'a brand that really gets me': How unashamedly championing mainstream British travellers put On the Beach in the top consideration set for package beach holidays
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By Hunter
Jess Roberts founded Little Santi Designs, a miscarriage jewellery brand, after her own pregnancy loss. Over 20% of pregnancies end in miscarriage yet many grieve silently to protect others from social awkwardness. Jess challenged HUNTER to spark conversation around this taboo.
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By Don't Panic
Shelter’s Christmas appeal is hugely important as it can create about 80% of the year’s donations. Historically, Shelter had taken a traditional approach that failed to create distinction and damaged brand recognition. We revolutionised their appeal using Brand Response.
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NOT Wieden + Kennedy have created a visual identity and design system for Eurovision 2025. The design system was made around what makes Euro…
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Culture crashing, sporting spotlights and long form storytelling, find out what's on the minds of progressive brands right now.
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Throughout this year, we have been championing campaigns from across the Creativebrief network which prove that purpose works and diversity really does drive creativity.
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Creativebrief hosted a breakfast event in collaboration with Exposure, featuring William Grant & Sons and CultureLab on Wednesday 3rd July.
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by Georgie Moreton
The Industry Insights 2024 report explores the topics on marketing leaders minds today
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Creativebrief's Stephanie Nattu interviews senior leaders about strong agency brands.
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Download our latest report on the future of the pitch
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The head of planning at Quiet Storm Adele Meer on the research vs introspection debate, the four Cs, and "on the spot planning"
It’s that time of year again. Having overdone it at Christmas, an estimated 8.5 million Brits will be abstaining from alcohol for the month of January - the biggest Dry January yet. More than a quarter of the “sober curious” want to cut down all year. Many are turning to no or low alcohol drinks as alternatives. So what's the appeal? How are attitudes changing? And do any barriers still remain? We spoke to some Real People to get their views.
With talk that TikTok and Instagram are gaining ground on Google search amongst younger people, influencers are starting to become the first port of call for consumers to learn about products, services and brands. But do people trust them? Respect them? Like them? We spoke to some real people to get their views.
DJ pioneer, community builder, and proud father, Charlie Dark MBE, steps into the spotlight with Truant to share his journey of bringing people together. While "community” has become a real buzzword, for Charlie, it’s been a lifelong mission. His work has and is uniting people both on the dancefloor and in the streets. As the founder of Run Dem Crew, a London-based running community, Charlie has impacted countless lives through the power of movement and positivity, earning an MBE along the way.
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