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Case Studies

Case Study

eight&four x Mind: Using Football to Shine a Light on Men's Mental Health

By eight&four

Nearly 80% of suicides in the UK are men, yet males make up less than half of NHS therapy referrals. Mind asked us to create a donations campaign that highlighted the issues around men’s mental health and encouraged people to donate to the charity.

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Case Study

Reigniting Brand Love and Reclaiming Relevance: Clinique’s Future In Store Experience

By UXUS

UXUS transforms Clinique's retail environment into a full sensory immersion into the brand, creating an authentic, ownable brand experience that elevates brand reputation, reignites brand love and reclaims relevance in an increasingly saturated beauty market.

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Case Study

Transforming Sephora from a house of brands to the ultimate peer-to-peer education hub for the beauty community

By UXUS

Sephora partnered with UXUS to merge the brand’s core values–teach, inspire, play–to deliver next-level service and education to the store’s clients, creating a more connected future for beauty.

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New Work

New Work

Quorn

By adam&eveDDB

In our latest campaign for Quorn, we wanted to show that even the UK’s biggest chicken lovers love Quorn just as much. Our ad is set at the …

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New Work

1-800-Contacts

By Critical Mass

How we helped a trusted name in contact lenses evolve digitally. The work we delivered looked and felt different than anything else in the v…

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New Work

Virgin Atlantic

By Lucky Generals

Virgin Atlantic has always challenged the status quo. And that iconoclastic spirit is now more important than ever, as we enter an excitin…

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Creativebrief’s latest report: The Future of the Pitch

Download our latest report on the future of the pitch

Download the report

Creative Equals and Creativebrief launch RISE Trend Report

by Nicola Kemp

The report, which is designed to amplify the voices and insights of the flagship conference, is free to access.

Download it now!

Virgin Atlantic and Lucky Generals share how to ‘See The World Differently’

by Georgie Moreton

Annabelle Cordelli, Vice President Global Brand and Marketing at Virgin Atlantic and Alice McGinn, Senior Planner at Lucky Generals on striking the balance between purpose and joy in marketing.

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Our latest report - The future for brands and sustainability

Access our latest report on the future for brands and sustainability where we ask 50 senior brand marketers for their take on leading a greener recovery and putting the climate first

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Agencies

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Agency Insight Papers

Insights

The Rise of Dark Messaging

Dark social describes the “invisible” communications that happen through messaging apps, email and SMS, where close-knit privacy is key and brands have minimal visibility.

Insights

AI Roadmap

Artificial Intelligence is one of the hottest topics in the marketing world right now, but it’s easy to get lost in the plethora of new features being introduced and tricky to understand where it can add value to your business. Read on as we explore the areas of performance marketing, customer servicing and creativity in more detail to to identify the immediate opportunities your brand can tap into, as well as looking ahead to the future of AI for brands.

Insights

Beyond the Box Tick - An Action Plan for Representation

When it comes to representation, it's time to double down on advancing the inclusion agenda. In collaboration with five industry experts, we've identified key insights and built an action plan to increase representation.

Insights

Think Forward 2023

The future is less like looking through a telescope, and more like looking through a kaleidoscope: many diverse fragments, not one single vision. In this fragmented space, every user is carving out their own way, own niche, their own world. Brands have learned best practices for a world that’s polarised, but what about a world that's atomised? In Think Forward we'll take a deep dive into the trends that are set to shape the digital landscape over 2023. https://thinkforward.wearesocial.com/


BITE trends & Insights

Voices

Gerety Awards announces 2023 London Executive Jury

The awards jury is made up of global leaders and ambassadors which will define the shortlist and select an agency and production company of the year

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Voices

Industry changemakers demand a #CannesForAll

Brixton Finishing School, DigiLearning Foundation and Lollipop Mentoring have come together to drive diversity at Cannes Lions

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Trend

The rise of Influencer Marketing in 2023

How to make the most of the growing social opportunities

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Voices

How VMLY&R Health and Gilead use AI to highlight breast cancer

Ahead of World Cancer Day we lift the lid on how the ‘Paintings of Hope’ campaign used AI to change drug approval laws.

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Events

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Reimagining Brit(ish)ness

Hosted by Crispin Porter Bogusky

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Global Digital Report 2023

Hosted by We Are Social

London
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How an ‘Outperformer’ mindset will see brands through turbulent times

Hosted by Iris

London
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Global Digital Report 2023 - Webinar

Hosted by We Are Social

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An evening celebrating International Women's Day with Caitlin Moran

Hosted by Crispin Porter Bogusky