By MediaMonks
As part of the global launch of new Google Pixel 4, we were briefed with creating smart, locally relevant stories to launch the new, improved Google Assistant in the UK market.
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Asking both customers and buyers to ‘Show Us They’re Nuts’...
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By &Ugo
This new bar snack has been developed for international distribution at a time when people are looking for brand experiences to offer both value and differentiation, ultimately enhancing the consumer’s on-trade experience.
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Walkers launched ‘Monster’ shaped Monster Munch following ongoing debate on the snack’s true shape: claw with four fingers or monster with t…
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By Bray Leino
Rejoice! Our creative work for Milk & More celebrates the virtues of a plastic free, organic Christmas delivered to your door. The angelic v…
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By CellarDoor
Having been open for 18 months, we took the chance to go back and see how we have helped evolve a new brand in a bustling market, and in so …
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by Izzy Ashton
Although this year is unlike any other, marked by pervasive global uncertainty, we are still inspired by inclusive industry leaders, stereotype-busting campaigns and the hope that a new generation of creatives bring.
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All 10 episodes of our Creativebrief Explores: Thriving Creative Partnerships series are available to watch now. You can find out how the likes of Haribo, WaterWipes, HUN Wine, Persil and more pivoted in a crisis to ensure they were producing the best and most supportive creative work for this time
All episodes available
by Nicola Kemp
A ground-breaking new campaign marks a step-change for the depiction of the lived-experience of women in advertising.
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Creativebrief’s marketing platform helps brand marketers and their teams stay in touch with the complex industry around them
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by NABS
As parents across adland try to get to grips with home-schooling while hitting deadlines, NABS’s working parents share their challenges and top tips for getting through the next few months.
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It's time for a new customer journey and for retailers to evolve their all new ultimate omnichannel shopping experience, writes Kam Phullar, our Lead Strategist at Feed.
The psychology underlying attention, the limits of personalisation, and how behavioural insights drive positive engagement with your next campaign.
Anna Salda, Senior Strategist at CPB on the importance of moving away from perfection towards portraying real authenticity, to a world that isn’t perfect but that still inspires.
Our US Election learnings for marketers in today's City AM, and the messaging and targeting mistakes made by Trump.
From the first of December, GENIE will be delivering a daily dose of creative inspiration via its virtual calendar, a welcome reminder of the ability of creativity to flourish, even in the midst of constraint.
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