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Case Studies

Case Study

Royal Academy of Arts digital brand development

By Red Stone

Coinciding with the opening of the new David Chipperfield architect campus at the RA, Red Stone were commissioned to refresh the website homepage – focusing on promoting the new RA not only as a home for art and ideas, but an exciting place to explore, relax or get involved.

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Case Study

Girlguiding badges for how girls live now

By Red Stone

More than a hundred years after the movement began, Red Stone worked with Girlguiding on its biggest overhaul ever – including a redesign of its iconic badges and activities – to create a fresh and inspiring visual approach that is relevant to girls’ lives now.

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Case Study

A behaviour change campaign with bite

By Red Stone

WRAP commissioned Red Stone to bring to life their latest Love Food Hate Waste campaign, ‘Compleating’. The campaign aims to encourage people to eat parts of food they might normally throw away.

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New Work

New Work

Frontline AIDS

By Brandpie

Brandpie created a new name, purpose and brand for the 25-year-old global HIV and AIDS INGO following a comprehensive strategic review.

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New Work

Luxton Aesthetics

By Hatched

A complete brand overhaul for Luxton Aesthetics – a company offering empathetic, honest advice and natural cosmetic treatments. Brand launch…

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New Work

Greater Anglia

By Atomic

Greater Anglia is replacing its entire fleet – a £1.5 billion investment Atomic London has created a dynamic new brand identity for Greater …

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New Work

Guinness

By AMV BBDO

Swapping beer for a glass of water now and then can help you to moderate your drinking. But the trouble is - not everyone feels comfortable …

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BITE

BITE provides insight into topical marketing trends and inspirational work from agencies around the world. Curated by the Creativebrief team

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Agency Insight Papers

Insights

Seven New Year's Resolutions for Your Next Paid Media Campaign

Digital advertising isn’t easy — even the most seasoned digital campaigners struggle to get results. Despite being two months into the New Year, it's not too late to get 2019 off on the right foot. Here are seven tips from Haneef Khan, our Director of Advocacy and Engagement, London.

Insights

What did you do to celebrate National Anti Click-Through Rate Day?

The IAB's “Don’t Be A #Clickhead” campaign, aimed at agencies and advertisers who continually look to measure the impact of their advertising activity based on the number clicks delivered. Which, for what it’s worth, has been a long time coming. Here at MC&C we’re huge fans of this campaign. We’ve long been advocates of recommending that campaigns stop using arbitrary metrics such as CTR to measure the effectiveness of a campaign, and have been able to show real business growth as a result.

Insights

Politics and brand advertising: Is it time to review protocol?

You may have read recently about the Marsh and Parsons ad that was removed by JCDecaux from its OOH sites after advice from the Committee of Advertising Practice (CAP) that ads “must not unfairly portray or refer to anyone in an adverse way”. We were proud of our association with the ad, but when it was removed from some platforms it got me thinking about the way brands participate in the political scene.

Insights

Is email a spent force in marketing?

Why email will never go out of style – and why greater data sophistication means you can do to more to make sure your email strategy gets results…


BITE trends & Insights

Interviews

Vicki Maguire, Chief Creative Officer, Grey London

"Right now, we need a revolution, not an evolution."

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Trend

What does love look like in 2019?

In 2019 love looks like, well, supposedly anything you want it to, whether you look to Tinder or Tudder (for cows to find a bull, yes, really), to help fulfil your needs.

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Fuel Your Imagination

Superfocus

I don’t like to sacrifice time spent procrastinating. It is in those moments that, occasionally I’ll grant you, you can be visited by an incredible idea.

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Hot Pick

Toyota Corolla, 'Move Ahead' by The&Partnership

When new technical solutions are released it often makes us marvel at the ones that came before, as they begin to look outdated almost as quickly as they originally seemed innovative.

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Events