Christmas debrief: how did the high street fare?

With the holiday shopping season done for another year, we assess the aftermath – and find glimmers of hope for brands that understand the new retail landscape…

Is the logo still the most important part of a brand's image?

Our article from March 2018 was one of Design Week’s 10 biggest stories of the year. In it we ask – what’s in a brand? We discuss how a company’s character is made up of so much more than its logo, from its sound to its app icon.

How we helped Huawei overtake Apple to become #2 in the world

How marketers can better leverage the Amazon opportunity

David Carr, Strategy Director at Digitas, explores how Amazon is changing the face of marketing.

Time for bed: Our new obsession with sleep

We’re obsessed with sleep. So obsessed that we’re turning it from a natural nightly occurrence into something that’s dissected, tracked and monitored. And in pursuit of the magic eight hours we’ve developed a new condition, Orthosomnia, an anxiety brought on by digital trackers. And guess what, it causes sleeplessness.

Pinterest 100: The top trends for 2019

From travelling by bus to DIY goat soap. Growing your own avocados to men’s sling bags and lilac tinted hair. These are the 2018 trends set to continue this year.

Measuring the Intangible: Embracing Culture for ROI

The trajectory of digital advancement isn’t showing the slightest signs of slowing. The brands leading the digital charge, and leading the way, are paying attention to what shapes us all: culture.

The British Army, 'Your Army Needs You, and Your Resilience' by Karmarama

Karmarama’s latest recruitment campaign for the British Army, ‘Your Army Needs You, and Your Resilience’ aims to disparage millennial misconceptions and reveal the potential within each individual.