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Harry Potter and the Cursed Child
By AKA UK
AKA were appointed to drive sell-out audiences and help to create this new global brand. Through extensive audience research, we devised a cross channel media campaign to position the play as the next must see in the Harry Potter Universe. AKA also acted as creative consultantsRead More
Agency Insight Papers
As users turn their back on Facebook, we explore what’s next for the platform
I deleted Facebook and Instagram’s apps from my phone almost a year ago which is an odd thing for a digital strategist to do but given that I’d spend several minutes, multiple times a day, scrolling aimlessly through memes, Brexit videos and friends’ holiday pictures, I was keen to reclaim that time. Quitting Facebook, in particular, came about because I realised I had no idea what I was looking to be informed about anymore. I had lost control.
Are networks set up to do joined-up thinking?
*FIRST PUBLISHED IN THE TIMES* Marketers, how would you feel if you paid someone to handle your advertising only to find their main priority was not telling your brand’s story, or how it would translate on different platforms, or how your target customer consumed their media, but whether they could shoehorn your ads onto whichever TV channel they had done a deal with two years previously? If your brand's story is not told to the right people in the right place at the right time, it'll be lost.
I buy, therefore I am: exploring consumer authenticity
What is consumer authenticity and what does it mean for marketers?
BITE trends & Insights
Masterclass: Behavioural Economics for Charity Fundraisers
Hosted by On Agency
How to power your brand: Fonts Decoded
Hosted by 1HQ Brand Agency