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Case Studies
Case Study
Turkey Twizzler: Comeback of the Century
By Nexus
After being killed by Jamie Oliver, Bernard Matthews wanted to relaunch a healthier, Twizzler. Nexus developed the Comeback campaign to balance cult hype with a serious undertone of better nutrition. It drove 5m organic hits, trended on twitter and over 1k media articles
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Case Study
Don't Melt David - Tenzing Energy Drink
By Nexus
Nexus created the Don't melt David campaign to catapult the Tenzing Energy drink brand in to the mainstream. It achieved millions of impressions on social and extensive national and international online, print and broadcast coverage.
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New Work
Ronald McDonald House Charities
By eight&four
Following a successful campaign a few years back, this amazing charity has entrusted us to develop their 2023 brand campaign. We ran the ful…
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New Work
Genesis
By eight&four
15 eight&fourians spent 2 weeks delivering live and partnership content at the Genesis Scottish Open. We delivered end-to-end content produc…
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New Work
Nutmeg
By eight&four
We produced a series of 6 in-app videos with the objective of simplifying complex financial terminology into easy to understand products fro…
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Power of Agency Brands: In Conversation with Agency Leaders
Creativebrief's Stephanie Nattu interviews senior leaders about strong agency brands.
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One year on, has the Pitch Positive Pledge changed adland behaviour?
Campaign UK spoke to Charlie Carpenter, Creativebrief CEO, on the Pitch Positive Pledge a year on.
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Creativebrief’s latest report: The Future of the Pitch
Download our latest report on the future of the pitch
Download the report
Ask her to stay
by Georgie Moreton
At the UK Creative Festival industry experts outlined the importance of creating a workplace that women want to stay in
UKCF: Key Panel TakeawaysAgencies
Agency Insight Papers
Insights
The value of influencer content
We asked our in-house experts across Social, PR, Creative & Digital how valuable influencer content is to your wider marketing strategy.
Insights
Spotlight on Social - What's new?
⭐Spotlight on Social ⭐ We look at the latest news and updates in September from the world of #socialmedia
Insights
Influencer Marketing
By harnessing the power of word-of-mouth and scaling it via the medium of social media, it’s no secret that influencers play an increasingly active and important role in moulding the online marketing landscape as it continues to evolve. Here are 6 trends from the world of influencer marketing that are emerging as we head into the final quarter of 2023.
Insights
WHAT'S TICKING • Vol 8 (4)
Instagram is on a roll with three new features that promise to enhance the user experience, Threads introduces enhanced desktop features and conversation-following capability, and Pinterest has unveiled an array of new ad products and features that are aimed at enhancing user engagement and marketing opportunities.
BITE trends & Insights
Events
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VMLY&R: The Art of Creative Commerce Headlines at Ecommerce Expo 2023
Hosted by VMLY&R
