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In an attempt to normalise people’s feelings about money, we launched First Direct's new brand platform 'money wellness' which is set to tackle one of the biggest sources of anxiety for people in the UK: money.
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To help our brand community navigate these uncertain and often confusing times, we’ve decided to compile a series of FAQs offering our insight into the industry and the impact of coronavirus
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To help our agency community navigate these uncertain and often confusing times, we’ve decided to compile a series of FAQs offering our insight into the industry and the impact of coronavirus.
Read more
Creativebrief’s marketing platform helps brand marketers and their teams stay in touch with the complex industry around them
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by Nicola Kemp
Richard Denney, Executive Creative Director at St Luke’s, lifts the lid on why the agency reversed the NHS logo to urge the public to Stay Home Now.
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Many retail brands impacted by the COVID-19 pandemic are now looking to pivot into e-commerce. Doing this requires a thoughtful strategic approach.
On 7th May we hosted the Sofa Sessions #2 - this time Gemma Glover, Influencer Strategist at ENGINE, chaired a conversation around how brands are adapting to the new normal and how influencer partnerships can have a positive impact during lockdown. Our expert panel was Eleanor Wilcox, Social Media manager for Next, Beth Atkins, Communications Manager for Clinique & Estee Lauder & Emily Bell, Social Media & Influencer Manager for George at Asda. Watch the webinar here: https://vimeo.com/418138296
On Thursday 16th April, we hosted the first of our Sofa Sessions with ENGINE's influencer strategist, Gemma Glover, to discuss how influencers are quickly adapting to the new normal and how brands can optimise influencer partnerships during the current climate. Our expert panel was made up of Deborah James - Author, columnist for The Sun, Vickie Neave - Lifestyle influencer and Mel Kentish - Head of Influencer at Sky. Watch the webinar here: https://vimeo.com/410114631
The trials, tribulations and opportunities of leading an agency through lockdown.
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Hosted by ENGINE
Hosted by Siegel+Gale Ltd.
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