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Nature Valley
by Impero
Case Studies
Case Study
Pushing the right buttons to reinvent the OTIS brand
By TVC Group
Our award-winning campaign for elevator company OTIS built an emotional connection and changed the narrative from being product-led to one focussing on the human stories playing out every day in the humble elevator
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Case Study
ghd x Pink: My Tattoo. My Story.
By Southpaw
To raise $1m for breast cancer charities by supporting ghd’s limited edition Pink campaign. The brief was to present a creatively powerful, highly emotive, women-empowering and influential multi-channel idea. ghd wanted to go back to its roots with more emotive storytelling.
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New Work
Canadian Affair
New consumer television advert for Canadian Affair, which portrays Canada as a transformational destination - as seen through the eyes of th…
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New Work
KFC
When you’ve had your hands full of the Colonel’s Original Recipe chicken, there’s really only one thing to do…
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Creativebrief Explores: An honest conversation about respect and the pitch
Exploring the theme of respect between brands and agencies; focusing but not restricted to the pitch process.
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Why Creativebrief is the single destination for ambitious brand marketers
Creativebrief’s marketing platform helps brand marketers and their teams stay in touch with the complex industry around them
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How marketers can adapt to the Squiggly Career
by Izzy Ashton
The Creativebrief X Squiggly Careers event highlighted how individuals and organisations must shift their approach to career development and talent retention.
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BITE LIVE TRENDS: Issue 3, October 2019
by Nicola Kemp
This dedicated trend report wraps up the key themes, learnings and actionable insights from #BITELIVE19 our flagship event, which this year was focused on Making Culture, Breaking Stereotypes.
Download nowAgencies
Agency Insight Papers
Insights
Businesses must restructure to challenge traditional notions of leadership
Anna Coscia, Planning Director at Quiet Storm, argues that society still associates power with masculinity, presenting a case for business restructuring which allows women and men to lead in a more inclusive way.
Insights
Why We Use Umbraco to Benefit our Clients
Here at Cogent, Umbraco is our choice of Content Management System which powers over 700 of our client’s websites, from simple blog sites to installations that control hundreds of websites with complex extended functionality. Harriet Lawrie, Full-Stack Developer at Cogent, discusses why the togetherness agency uses Umbraco to benefit our clients.
Insights
Top Tips for Media Relations
It goes without saying that PR is far more complex than it used to be. Traditional media is no longer the monopoly and is just the tip of the iceberg that professionals need to consider in their approach to getting clients in the news – or even better, getting them to be the news. Cogent’s PR Account Manager, Aamina, shares her top tips for nailing media relations.
Insights
2020 Clarity In Design Thinking
Design thinking (a guide to solving problems, in a user-centric way) is a term that describes the practical, process led structure that has informed modern day design in fields from architecture to engineering, product to creative. The basic process consists of five core steps, a tried and tested sequence that can be applied to a range of disciplines to seek out clear, substantiated solutions to real-world problems.
BITE trends & Insights
Events
Paid Media for Branding Campaigns FREE training
Hosted by Ayima
Retail Transformation Leadership Dinner (with Esprit CEO, Danny Barrasso)
Hosted by ENGINE
How To Use Behavioural Science To Boost Trust In Your Brand
Hosted by Total Media Group Ltd.
How To Thrive In A Search World Dominated By Marketplaces And Super-Sites
Hosted by Organic
Brilliant Women Network Executive Leadership Breakfast - Moving the dial on diversity
Hosted by ENGINE