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Positive About Down Syndrome

by VMLY&R

Case Studies

Case Study

Covid-19 Phase One: Hands, Face, Space

By MullenLowe Group UK

Never was being a force for good more important than when Covid-19 hit in March 2020. We were appointed by the UK Government to develop and deliver an ongoing series of multi-channel public-information communications in an unprecedented climate.

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Case Study

Covid-19 Phase Two: Covid-19 App

By MullenLowe Group UK

Never was being a force for good more important than when Covid-19 hit in March 2020. We were appointed by the UK Government to develop and deliver an ongoing series of multi-channel public-information communications in an unprecedented climate.

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Case Study

Covid-19 Phase Three: Vaccination

By MullenLowe Group UK

Never was being a force for good more important than when Covid-19 hit in March 2020. We were appointed by the UK Government to develop and deliver an ongoing series of multi-channel public-information communications in an unprecedented climate.

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New Work

New Work

Motel

By Motel

Let’s face it, we’ve all earned a break after everything 2022 has thrown at us. We’re sure we’re not alone in thinking it’s time to rest and…

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New Work

Barbuda

By Motel

The first campaign ever made for Barbuda - to increase awareness and highlight the distinctive personality of the island. It also helps to m…

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New Work

Busuu

By Motel

With the help of a ridiculous jumper, this campaign gave Busuu brand exposure and a voice in Germany and Austria.

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New Work

Reporters Without Borders

By BETC London

In the new video, Vladimir Putin’s mendacious speeches to the Russian people about the invasion of Ukraine are contrasted with images of rep…

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Creativebrief’s latest report: The Future of the Pitch

Download our latest report on the future of the pitch

Download the report

Creative Equals and Creativebrief launch RISE Trend Report

by Nicola Kemp

The report, which is designed to amplify the voices and insights of the flagship conference, is free to access.

Download it now!

Virgin Atlantic and Lucky Generals share how to ‘See The World Differently’

by Georgie Moreton

Annabelle Cordelli, Vice President Global Brand and Marketing at Virgin Atlantic and Alice McGinn, Senior Planner at Lucky Generals on striking the balance between purpose and joy in marketing.

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Our latest report - The future for brands and sustainability

Access our latest report on the future for brands and sustainability where we ask 50 senior brand marketers for their take on leading a greener recovery and putting the climate first

Read more and download

Agencies

Top 30's Agencies

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Top 30 Viewed

Agency Insight Papers

Insights

Why's social got so serious?

With ever-changing formats, large volumes of video content and keyword-led copy required, as well as algorithms to conform to, how did social go from being something fun to becoming so serious, and how do we navigate it? How do we ensure our content is still creative yet able to cut through all the rules of social marketing? Brand contributions include Sony Pictures Entertainment, The Hut Group (THG), Deloitte Digital, Channel 4, Guinness World Records and Oddbox.

Insights

Has the World Cup made fools of everyone?

With the World Cup starting in just 3 days, Jamie's piece in Campaign Magazine UK looks at the challenges for brands, and the muddled responses and opinions surrounding Qatar 2022. "...the World Cup debate and the different stances that many have taken, shows serious levels of hypocrisy and contradiction."

Insights

If personalisation on social is virtually impossible, should advertisers focus more on creative optimisation?

Everybody knows the average person is bombarded with thousands of ads a day. Reaching the right people in the right place at the right time – and then grabbing their attention – is only half of the job. Let’s take a look at how achievable personalisation is and whether a sophisticated ‘test and learn’ approach of optimisation could be more effective in the quest for social success.

Insights

Culture of Trust

In a post-truth era, trust has never been more important. This research analyses how trust is built amongst Gen Z and provides a new cultural framework that brands can employ to gain the trust of young people.


BITE trends & Insights

Hot Pick

Argos urges consumers to get Christmas ready

The festive campaign from The&Partnership tells shoppers to get ready for the Christmas onslaught.

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Fuel Your Imagination

Walkers campaign encourages people to share this Christmas

The festive campaign sees the brand team up with Comic Relief and Roman Kemp to encourage people to share more (feelings not crisps!)

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Trend

Adland needs to embrace trust to make progress on parental leave

Rob Trono, Creative Director at Blue State on why dads need to ask for more and the industry needs to be open to change.

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Fuel Your Imagination

British Heart Foundation celebrates the gift that keeps on living

The new campaign from Saatchi & Saatchi encapsulates the moments that matter at Christmas

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Events

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Think Forward 2023: Fragmented Futures

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