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Jakemans
by Bray Leino
Case Studies
Case Study
Adidas 'Ready for Sport'
By Iris
We wanted to help adidas create excitement for the return of sport. Our hero film launched via adidas employees’ social feeds, adidas’ global social channels and athlete’s accounts. With 169M views, it became adidas’ second most viewed campaign ever.
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New Work
New Work
Temptations
By adam&eveDDB
The campaign taps into the insight that even the coolest of cats will go nuts for TEMPTATIONS Creamy Purrrr-ée treats, letting their cool ex…
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New Work
Sonic
To launch SEGA’s ‘Sonic Superstars’ game, we have created an experiential retail activation at Westfield London. The campaign is supported b…
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New Work
Rockshore
By M&C Saatchi
Diageo asked us to create a fame-driving piece of work with a “Refreshingly Irish” take on the festive season! Recognising Boxing Day (St S…
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Industry Insights 2023
Playing in culture, adventures in AI, and redefining value: here’s what’s on the minds of progressive brands right now.
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Power of Agency Brands: In Conversation with Agency Leaders
Creativebrief's Stephanie Nattu interviews senior leaders about strong agency brands.
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One year on, has the Pitch Positive Pledge changed adland behaviour?
Campaign UK spoke to Charlie Carpenter, Creativebrief CEO, on the Pitch Positive Pledge a year on.
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Creativebrief’s latest report: The Future of the Pitch
Download our latest report on the future of the pitch
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Agency Insight Papers
Insights
TIPS: Marketing and PR for bars and restaurants
We were tasked with putting Golazio, a brand-new Italia 90's themed bar on the map. Working closely with the owner, who has no previous hospitality experience, BIG little LDN needed to create and establish the Golazio brand and create talkability amongst the local community, football fans and the press in the run-up to its opening. So how can you replicate this growth for your own bar or restaurant and generate the footfall you need to stay open past year one?
Insights
The Food & Drink Report 2022
Two years after the Covid pandemic plunged the UK into national lockdowns, an end to restrictions and opening up of society has seen people re-emerge into the ‘new normal’. But while there might be a general enthusiasm around the return to regular socialising and largescale events, we see a lot of instability around consumer finances, availability of goods and people’s mindsets. The cost of living is a huge concern, as economic crisis and rise in energy prices eats into disposable income...
Insights
The 2021 Food & Drink Report
The fifth annual Food & Drink Report is based on exclusive consumer research and explores key trends in the behaviour and attitudes of UK shoppers. In 2021 – the year of Brexit, Britain’s exit from the EU is less of a concern for shoppers. Unsurprisingly, this year’s findings are overwhelmingly influenced by the Covid pandemic, with more trends emerging a year after the nation first went into lockdown.
Insights
What’s Ticking • Vol 3 (4)
This week, major brands continue to pause advertising X, President Biden joined Threads, and Hootsuite uncovers what we should be considering when building out our social strategies for 2024.
BITE trends & Insights
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