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By Recipe
Once an attitude-filled challenger brand, Aussie Haircare needed a new, impactful & honest big idea and creative platform to launch new Calm the Frizz range: Honestly, Aussie is great at fixing your messy hair, but your messy lives are up to you. Brand is now back in growth.
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By Recipe
New look & feel and a new campaign for healthy snack bar, nākd, led to the deliberately hyperbolic 'Mind.Blown! campaign that dramatises what happens when you first sample the miraculously delicious and surprisingly healthy nākd bars. Marked TV first for the brand. Sales up +7.6%
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How we gamified Instagram Stories to help ASICS launch their innovative Flytefoam technology.
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By Dragon Rouge
Strategy, naming, identity and experience design for Accor's new alternative hotel offer, which is ethical in the way it sustains its ecosys…
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Our new 'Thrive' campaign features jump racing legend Sir AP McCoy. McCoy personifies the values of grit, determination and perseverance - …
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Over the last 30 years, countless stories, experiences, and memories have been made on the road with INFINITI at the heart of them all. 30 Y…
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A guide to BITE LIVE 2019 and why BITE LIVE: Breaking Stereotypes, Making Culture is well worth your time and investment
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Why this year’s BITE LIVE is worth both your time and investment.
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by Nicola Kemp
Breaking taboos, the Army's recruitment & the new wave of creative leaders.
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Trevor Robinson OBE, founder and executive creative director of Quiet Storm, discusses the role of technology in advertising and whether you lose something important when artificial intelligence takes the place of human intelligence entirely.
Trevor Robinson OBE, founder and executive creative director of Quiet Storm, examines how craft in advertising has changed in the digital age, but why it remains essential to creating emotional and effective campaigns.
A creative idea is worth nothing if it can't be brought to life, and to reflect this Cannes Lions launched the Industry Craft Lions in 2018. An addition to the Film & Digital Craft categories, "the Industry Craft Lion celebrates the creative artistry, talent and skill required to deliver a beautifully executed solution and bring a creative idea to life". As the president for the category 2019 Trevor Robinson OBE shares his thoughts on what he's aiming to achieve with the category this year.
With choice proliferation in even the simplest categories and an ever-fragmenting media landscape pumping out thousands of brand messages every day to reach people who's attention span is now just 8 seconds, how do we engage people effectively?
Almost 4.5 million older people claim to have felt lonely in later life according to research conducted by Cadbury and Age UK, while 225,000 older people often go for a week without speaking to anyone.
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