Creativebrief brings brands and agencies together to make the industry’s most powerful and recognisable work
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By Hell Yeah!
With Veganuary annually calling out to meat eaters and vegetarians alike to go vegan for the month of January, we wanted to help meat-alternative brand THIS™, break through the noise.
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By Dept
Ascot Racecourse came to Dept with a unique challenge: it had global brand recognition, but its digital presence was far behind where it wanted it to be. Dept redefined Ascot’s digital brand positioning, and reinvented its online customer experience with a fresh website.
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By TBWA\London
Our latest campaign for Portal from Facebook is an acknowledgement of the difficulties faced by all new mothers during the past year of Coro…
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The programme sees the world’s second largest Human Resources provider, offering a unique opportunity to Gen Z and Gen Y (18-27 years old) -…
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It’s not just Santa who delivers at Christmas, and we needed to let the world know. Our animated tale showed viewers how DHL Express is as …
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by Izzy Ashton
Although this year is unlike any other, marked by pervasive global uncertainty, we are still inspired by inclusive industry leaders, stereotype-busting campaigns and the hope that a new generation of creatives bring.
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All 10 episodes of our Creativebrief Explores: Thriving Creative Partnerships series are available to watch now. You can find out how the likes of Haribo, WaterWipes, HUN Wine, Persil and more pivoted in a crisis to ensure they were producing the best and most supportive creative work for this time
All episodes available
by Nicola Kemp
A ground-breaking new campaign marks a step-change for the depiction of the lived-experience of women in advertising.
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Creativebrief’s marketing platform helps brand marketers and their teams stay in touch with the complex industry around them
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by NABS
As parents across adland try to get to grips with home-schooling while hitting deadlines, NABS’s working parents share their challenges and top tips for getting through the next few months.
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How to connect Likes and Commerce to drive business growth. Big social platforms are leveraging the latest influencer shift into e-commerce by adding new shopping & checkout features. We see this with TikTok Shop Now, Instagram Shopping from Creators, Instagram Branded Content, Pinterest and influencer e-commerce Apps. Our white paper explains how to navigate the new growth space of Influencer Commerce.
You should be aware by now that Google is planning to depreciate third-party cookies within the next year. You’re probably also worried this could have a major impact on your marketing, but you have no idea what to do about it or where to begin. Sound familiar...? Let's look at the 5 things marketers should be doing now.
TikTok is one of the world’s most downloaded apps in 2020. The platform is rapidly developing, providing new editing tools for users and businesses. The available ad formats are being constantly updated, so the current offering is not as advanced as on other social platforms, but that should not stop you from trying it out. Thinking about using TikTok ads for your brand or business, but don’t know where to start? Well, you are in the right place!
From sustainability concerns to the pandemic, 3D production has helped fashion labels design at speed—and may prove even more transformative across the customer journey.
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