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by BrandOpus

Case Studies

Case Study

RLWC2021

By Mammoth

We have worked extensively and at pace with the RLWC to create a brand that encompasses 3 tournaments, 21 nations, 18 host cities, a festival of world cups, a hospitality and legacy programme, a mental health fitness charter and a merchandising strategy.

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Case Study

NFU: Representing modern farming, for more than 100 years

By S3 Advertising

A campaign to change perceptions of an heritage organisation...

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Case Study

Dirt is Good

By MullenLowe Group UK

This is the brand story behind the creation and implantation of the Dirt is Good positioning.

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New Work

New Work

Ginsters

By Red Brick Road

Ginsters returns to TV for the first time in 5 years in new mass market £1 million TV ad created by Red Brick Road. The ad champions the qua…

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New Work

Friexenet Minis

By Speed Communications

A highly targeted and creative influencer campaign to drive social engagement and support sales of Friexenet minis through rich user generat…

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New Work

Beat Flu

By S3 Advertising

Covid-19’s second wave imminent, Public Health Wales needed a clear, friendly campaign to communicate the importance of getting your flu vac…

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New Work

South West Water

By Bray Leino

South West Water's WaterShare+ scheme is giving customers the choice to become a shareholder or get £20 off their next bill. Recognising the…

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BITE LIVE 2020: #ThisIsProgress

by Izzy Ashton

Although this year is unlike any other, marked by pervasive global uncertainty, we are still inspired by inclusive industry leaders, stereotype-busting campaigns and the hope that a new generation of creatives bring.

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Thriving Creative Partnerships: All episodes available now

All 10 episodes of our Creativebrief Explores: Thriving Creative Partnerships series are available to watch now. You can find out how the likes of Haribo, WaterWipes, HUN Wine, Persil and more pivoted in a crisis to ensure they were producing the best and most supportive creative work for this time

All episodes available

Bodyform’s #wombstories cut a swathe through the shame surrounding women’s bodies

by Nicola Kemp

A ground-breaking new campaign marks a step-change for the depiction of the lived-experience of women in advertising.

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Why Creativebrief is the single destination for ambitious brand marketers

Creativebrief’s marketing platform helps brand marketers and their teams stay in touch with the complex industry around them

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NABS working parents on how they're dealing with life under lockdown

by NABS

As parents across adland try to get to grips with home-schooling while hitting deadlines, NABS’s working parents share their challenges and top tips for getting through the next few months.

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Agencies

Top 30's Agencies

Discover which agencies get the most views

Top 30 Viewed

Agency Insight Papers

Insights

The Brooklyn Brothers and FT launch News School

We are proud to have partnered with The Financial Times to create an industry first social inclusion programme, News School - a nightly education programme to introduce young people from diverse backgrounds to the news industry. It’s become an industry wide initiative with other media brands getting involved including: WSJ, Economist, Guardian, Spotify, Amazon and YouTube.

Insights

Meeting the new hospitality restrictions head-on

WAA Chosen's On-Trade Director explains how bars and restaurants can make proactive changes to their management strategies over the next few weeks with all the new government guidlines within the hospitality industry.

Insights

The 2020 Food & Drink Report

The fourth annual Food & Drink Report is based on exclusive consumer research and explores key trends in the behaviour and attitudes of UK shoppers. As well as detailing year-on-year developments, the 2020 report features a special focus on the immediate changes in consumer behaviour as a result of UK lockdown.

Insights

The New Tentacles of Engagement Now Need to be Seen

As we navigate the "new normal" drinks brands are determined to find new connections with consumers. Now is the time now for brands to use their marketing budgets to be at the forefront of positive, smart engagement that pushes us all in the right direction towards an optimistic embrace of these uncertain times.


BITE trends & Insights

Voices

The truth about being a game-changing creative leader in the midst of coronavirus

Creativity, Collaboration and Courage in Crisis are top of the agenda in the new Game Changers interview series.

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BITE Focus

It is possible to raise the bar: Gerety Awards 2020

With women’s careers disproportionately affected by the ongoing crisis, a panel of Gerety Awards judges highlight the importance of creating space for different voices to thrive.

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Trend

Representing lived experience in marketing: Should we untick some boxes?

James Hickman, Strategy Director at Walker on the importance of long-term strategic thinking at a corporate level when it comes to resetting the dial on authentic representation.

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BITE Focus

Mummy, what did you do during the great COVID crisis?

Nicola Kemp, Editorial Director at Creativebrief, explores the greatest threat to gender equality in our generation and the crisis of inclusion that is materialising, at AdWeek 2020.

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Events