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Citroën

by Havas

Case Studies

Case Study

Crafting a platform to inspire, inform, educate and engage for Baristas.

By Appnovation

Coffee is big business but you need to understand it from the expert's point of view. Plant-based products are frequently tried initially by coffee drinkers, so we wanted to find out how the rise of plant-based products has changed and challenged the Barista’s day-to-day life.

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Case Study

Plan UK: Journey-based digital fundraising

By John Ayling & Associates

JAA developed a journey-based approach to support Plan UK’s fundraising activity, aimed at recruiting sponsors for children in developing countries. By exploring and understanding the diversity of donor journeys we were able to create a digital pathway to securing sponsorship.

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Case Study

YouTube VidCon

By Amplify

Amplify + YouTube curate a home from home and content machine for YouTube’s top Creators and their fans…

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New Work

New Work

Porsche GB

By Keko London

To promote the latest Porsche Panamera, we created a three-part 3D audio test-drive. Capturing the most memorable, emotive moments of a real…

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New Work

Tommee Tippee

By Manifest

A unified global campaign to empower mothers, standing up against narrow mindedness surrounding infant feeding. The content led series aims …

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New Work

Dr.Jart+

By Impero

The world of skincare is usually built around problem/solution. To build a cult following around Dr.Jart+ Cicapair, we called for everyone t…

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New Work

Converse

By Amplify

Amplify + Converse bring Converse City Forests to Australia for a first of it’s kind public art campaign. Created by local artist Elliott R…

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BITE LIVE 2020: #ThisIsProgress

by Izzy Ashton

Although this year is unlike any other, marked by pervasive global uncertainty, we are still inspired by inclusive industry leaders, stereotype-busting campaigns and the hope that a new generation of creatives bring.

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Thriving Creative Partnerships: All episodes available now

All 10 episodes of our Creativebrief Explores: Thriving Creative Partnerships series are available to watch now. You can find out how the likes of Haribo, WaterWipes, HUN Wine, Persil and more pivoted in a crisis to ensure they were producing the best and most supportive creative work for this time

All episodes available

Bodyform’s #wombstories cut a swathe through the shame surrounding women’s bodies

by Nicola Kemp

A ground-breaking new campaign marks a step-change for the depiction of the lived-experience of women in advertising.

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Why Creativebrief is the single destination for ambitious brand marketers

Creativebrief’s marketing platform helps brand marketers and their teams stay in touch with the complex industry around them

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NABS working parents on how they're dealing with life under lockdown

by NABS

As parents across adland try to get to grips with home-schooling while hitting deadlines, NABS’s working parents share their challenges and top tips for getting through the next few months.

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Agencies

Top 30's Agencies

Discover which agencies get the most views

Top 30 Viewed

Agency Insight Papers

Insights

The view from Keko: our predictions for 2021

Making predictions after a year like 2020 may sound risky. But because of the sustained nature of the pandemic, the associated lockdowns and the fact that so much of the world experienced the same things at the same time, even nascent trends have become established. And - here's the first prediction - plenty of them appear to be here to stay.

Insights

How to plan effective campaigns that sway consumer buyer behaviours

How will we shop in 2021 and beyond? Download our report which delves into the trends of the trends that show what will drive consumer purchasing in 2021.

Insights

The new face of luxury – How Gen Z are driving change for the world’s most prestigious brands

Read our report as unpack and decode how brands are building status with Gen-Z and the street culture tribes through the lens of the traditional marketing mix.

Insights

Upgrade Your Digital Marketplace Strategy to Build Brand Love

A digital marketplace is a powerful channel for a brand to reach audiences who are already in the mindset to shop. But all too often, brands risk drowning in a sea of sameness when sticking within rigid ecommerce formats that focus solely on conversion and not enough on brand building. Through the BrandLab partnership between Latin American marketplace Mercado Libre and MediaMonks, brands can better show up for audiences at any stage of their buying journey on the platform.


BITE trends & Insights

BITE Focus

Ad Net Zero brings together cross industry coalition to take action on climate

The group’s supporter base has outlined its action plan to meaningful change in the run-up to COP26.

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Trend

#BrandShareTheMic opens up new ways for brands to collaborate with young Black creators

James Hogwood, Creative Director at Livity & Co-Founder of Brand Share the Mic on why the creative industry needs more initiatives to increase the meaningful inclusion of Black talent.

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Hot Pick

Tommee Tippee tackles the stigmas around feeding by empowering mothers to choose their own path

‘The Boob Life’ disrupts the status quo, showing the world just how vital it is to talk about subjects that have historically not been engaged with.

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Thought Leadership

How can brands better capitalise on the growth of DTC routes in the long-term?

The growth of direct-to-consumer routes have created new opportunities for brands but long-term shifts in buying behaviours will be built on more than just necessity.

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Events