Creativebrief brings brands and agencies together to make the industry's most powerful and recognisable work
find out more now
By Aesop
Avanti were looking for a fresh start. They needed a narrative that was compelling and meaningful for an internal audience, something that would act as a rallying cry for employees and galvanise them by describing a purpose that everyone could believe in.
Read More
By Rawnet Ltd
The result is a new experience that brings Sharps’ online presence in line with their offline and above the line campaigns while being empathetic to a potential customer’s state of mind while browsing.
Read More
By Indicia
To identify the loyal customers of the iconic Knightsbridge store and help bring them to life, we matched them to our Interact database and built an understanding of their profile, location and value. This helped us identify both the key similarities and differences in the custom
Read More
By TBWA\London
Did you know by 2050 there could be more plastic in the ocean than fish? To highlight the urgency of the threat to the oceans if the current…
Read More
By TBWA\London
Our OOH Christmas campaign for Lidl highlights the retailer’s strongest festive food offering yet. We take a swipe at M&S and Waitrose, by '…
Read More
By TBWA\London
This year for Harvey Nichols we brought Instagram to real life with the world’s first shoppable Christmas carolers all wearing fabulous Harv…
Read More
By Ketchum Ltd
Booking.com, the global leader in connecting travellers with the widest choice of incredible places to stay, partnered with Christian Cowan …
Read More
BITE provides insight into topical marketing trends and inspirational work from agencies around the world. Curated by the Creativebrief team
VISIT BITE
Ten retailers. Ten festive adverts. One almighty battle for the hearts and minds of the nation. Discover how we read customer emotions to rank which ads pack the biggest festive punch... https://intermarketing.com/xmas-adorescores/
The subscription model is proving hugely popular across the full spectrum of media platforms, be it TV and film, music streaming or press, but for every Netflix and Spotify that have hit the sweet spot, there are some sectors still struggling to get the offering right. Would a gaming-style pay-per-read micro payment model work here? From gamification to micro-payments, the impact of the success of gaming on the wider marketing industry should not be underestimated.
For the longest time charities have felt a kind of immunity from disruption, a sanctity driven by the donor’s emotional connection to a cause they support. But it is rapidly becoming clear that even the third sector is not immune from disruption as brands start tapping into consumers’ consciences. In the past charities have relied heavily on regular gifts, however, the fundraising landscape has been disrupted beyond all recognition and charities are facing the biggest challenge in their history.
GDPR has given businesses a glimpse into the complex world of data rights and the people around the table in the boardroom have initiated a land grab without understanding the full implications. Suddenly clients are starting to use glorified CRM systems to monitor the performance of an ad campaign using tech that is simply not fit for purpose. So please, marketers, by all means take back control of your data but if you want to reap the benefits it is essential you put in the groundwork first.
Looks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in
