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Case Studies

Case Study

Connecting Communities - Wray Residencies

By 3 Monkeys | Zeno

3 Monkeys Zeno created Wray Residencies – a music programme built for, in and by local communities, celebrating Jamaican culture. A #StraightFromYard experience providing 14.2% growth.

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Case Study

Taylor's Port - Port Season

By Keko London

This digital campaign challenged the misconception that Port is just for Christmas. Our concept, ‘Port Season’, placed Taylor’s at the centre of five autumnal and wintry occasions - Halloween, Bonfire Night, an autumnal feast, Christmas and New Year’s

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Case Study

IKEA: Soffa Sans

By Proximity London Ltd

How do you make sofa planning exciting? By making IKEA famous for its hidden everyday creativity.

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New Work

New Work

sloggi

By MullenLowe Group UK

Launched in March 2020. Culminating with the joyful and liberating feeling of wearing the Zero Feel product range, the campaign displays how…

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New Work

Bordeaux Index Fine Wines and Spirits

By Anything is Possible

Flexing strategy, media and creative services, aip are working with Bordeaux Index Fine Wines & Spirits, the world's most exciting fine wine…

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New Work

Imperial College Business School

By Anything is Possible

By optimising performance of existing digital and offline media channels, aip are boosting Imperial College Business School's brand awarenes…

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New Work

Vanish

By Havas

Vanish's new TVC highlights the fact that even after vacuuming, carpets remain covered in the same dirt you’d find on the street. The lively…

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Brands, coronavirus and the new normal

To help our brand community navigate these uncertain and often confusing times, we’ve decided to compile a series of FAQs offering our insight into the industry and the impact of coronavirus

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Agencies, coronavirus and the new normal

To help our agency community navigate these uncertain and often confusing times, we’ve decided to compile a series of FAQs offering our insight into the industry and the impact of coronavirus.

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Why Creativebrief is the single destination for ambitious brand marketers

Creativebrief’s marketing platform helps brand marketers and their teams stay in touch with the complex industry around them

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“We don’t need to be in an office space to make a difference”

by Nicola Kemp

Richard Denney, Executive Creative Director at St Luke’s, lifts the lid on why the agency reversed the NHS logo to urge the public to Stay Home Now.

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Agencies

Top 30's Agencies

Discover which agencies get the most views

Top 30 Viewed

Agency Insight Papers

Insights

Why now is the time to break the silence surrounding periods in the workplace.

Shiv Brunwin, People Director at MullenLowe Group UK asks, is 2020 the year that we talk about that thing that happens every month to half the population that we just don’t talk about?

Insights

Brands & Covid: How to protect your brand

A BBH briefing on marketing in the time of COVID-19: how brands stay trading, stay helpful and emerge strong.

Insights

Commerce in the time of the COVID-19 crisis

Inspiration for marketers and brands. Like everyone, we’ve been absorbing the news and commentary that surrounds Covid-19 coverage and reaction. One of the recurring themes is the massive impact this pandemic is having on commerce. The role of Commerce in our lives was already becoming omni-present. Now, it is an essential part of our protection and survival, and one of a few public freedoms we still have: supermarket and pharmacy trips and of course, online buying.

Insights

Travel for Good

We’re happy to announce that Human Magazine’s ‘Travel for Good’ issue is out now online and in print! Featuring pieces from Rolls-Royce, Palau Pledge, Mintel, All Nippon Airways and Fiona Jeffery OBE, as well as insight into industry leaders Lush, ABTA, MSC Cruises and more. Explore a compendium of ‘Travel for Good’ initiatives and discover how the travel and tourism industry can be used as a force for positive social, environmental and economic change. Human Magazine – for good.


BITE trends & Insights

Trend

What happens in the real world when we all go home?

Andrew Piper, Creative Director at Rare Design explores the idea of what ‘real world’ means and how brands can go about maintaining a connection with their consumer.

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Thought Leadership

“Bravery has never felt more important”: The Marketing Society take Brave Moments Matter to Zoom

In light of the nationwide lockdown, The Marketing Society took their Brave Moments Matter event online, unpacking the notion of bravery through new Kantar research and an all-star panel of marketers.

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Trend

The Great Indoors? Media habits and media buying under lockdown

As the tensions and uncertainty of the early stages of the COVID-19 pandemic settle into the fraught stability of lockdown, AIP chart the new behavioural trends that are emerging.

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Hot Pick

NoMore raises awareness of domestic violence by asking neighbours to be #ListeningFromHome

While often the signs of domestic abuse are not always visible, NoMore's campaign message is that, now that we are spending more time alongside our neighbours, we can help to be allies in the effort to stop domestic violence.

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Events