Creativebrief brings brands and agencies together to make the industry's most powerful and recognisable work
find out more nowby Snap London
By Third City
We were briefed with creating a campaign to drive downloads of Hoop's free app to help parents find child-friendly activities for the summer break.
Read More
By Somo Global
Some of the most important milestones in life are marked by life-changing purchases. But in the times when customers are overloaded with choice – little is done to inspire trust and deliver beauty, just the way you like it.
Read More
We are incredibly excited to launch Sarson’s “Respect Your Chips” campaign this Summer! The campaign will focus Social & OOH around key Brit…
Read More
A set of 10 advertising stings for shows relating to Travel and Adventure, with supporting social content. We wrote this playful campaign ba…
Read More
Working pro bono with Save The Rhino Intl to raise vital funds for the conservation of rhinos. Born out of the insight that rhinos are prett…
Read More
A guide to BITE LIVE 2019 and why BITE LIVE: Breaking Stereotypes, Making Culture is well worth your time and investment
Read more
Why this year’s BITE LIVE is worth both your time and investment.
READ MORE
by Nicola Kemp
Breaking taboos, the Army's recruitment & the new wave of creative leaders.
DOWNLOAD NOW
New figures released last week by the British Retail Consortium (BRC) and Springboard show that the number of empty retail units on our local high streets is the highest it’s been since 2015, at 10.3 per cent. Mark Runacus, Co Founder and Planning Partner, Wax/On, asks whether this yet another sign that our high street shopping habits are in terminal decline. And could adland save the high street? Do we even want to?
We started defining cohorts and giving labels to generations more than a hundred years ago. With Gen Y, it’s definitely reached an avocado toast-crunching, latte-sipping, stereotyping peak. Now we’ve turned to Gen Z and even Gen Alpha to provide a new wave of opportunity. But is trying to define the attitudes, behaviours and characteristics of a 10 or even 15-year cohort just an exercise in mildly entertaining futility? https://www.dragonrouge.com/news/the-generation-game/
Accord are delighted to unveil our latest report, ‘Thinking Inside the Box’, which we have developed to dispel the myths and incorrect assumptions that often surround TV advertising. Compiling insights from Nielsen, ThinkBox and Ebiquity, the report also examines the psychology behind why TV works, how the medium is evolving, and the role it can play in the wider marketing mix.
Our head of behavioural planning, Will Hanmer-Lloyd argues that there are no universal rules for influencing people in his Mediatel article. Have a look at this article and more on Mediatel: https://mediatel.co.uk/newsline/profile/William%20Hanmer-Lloyd
Hosted by Wild Card
Hosted by HeyHuman
Hosted by Total Media Group Ltd.
Hosted by Zone
Looks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in
