Creativebrief brings brands and agencies together to make the industry’s most powerful and recognisable work
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By Space & Time
With an ever-increasing number of chain and independent coffee shops appearing on local high streets, and more and more people using Google search to find their local store, having a strong organic presence online has never been so crucial.
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By Appnovation
Alpro needed a digital presence to reflect their new brand values. The aim of the site was to refresh their digital image to reflect their new brand and focus on highlighting the lifestyle benefits of a plant-based lifestyle whilst creating awareness of their growing range.
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This 30” clip which went live on social, appropriately named Nap of a snoring man on Christmas day, brings to life Dunelm’s personality in a…
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Mediahub UK arranged for Western Union to run a 22-foot Mural in Camden, an area of high footfall for their international customers, to prom…
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Walkers MAX unveiled its iconic new partnership with KFC by playfully teasing and then leveraging the campaign line ‘it makes sense’. This w…
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by Izzy Ashton
Although this year is unlike any other, marked by pervasive global uncertainty, we are still inspired by inclusive industry leaders, stereotype-busting campaigns and the hope that a new generation of creatives bring.
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All 10 episodes of our Creativebrief Explores: Thriving Creative Partnerships series are available to watch now. You can find out how the likes of Haribo, WaterWipes, HUN Wine, Persil and more pivoted in a crisis to ensure they were producing the best and most supportive creative work for this time
All episodes available
by Nicola Kemp
A ground-breaking new campaign marks a step-change for the depiction of the lived-experience of women in advertising.
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Creativebrief’s marketing platform helps brand marketers and their teams stay in touch with the complex industry around them
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by NABS
As parents across adland try to get to grips with home-schooling while hitting deadlines, NABS’s working parents share their challenges and top tips for getting through the next few months.
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'Faster, better, cheaper' under sells what we, with creativity, are capable of. If you want to make big, not just marginal gains, you need to go deeper.
In many ways, 2020 catapulted us years into the future. Changes that were in a future pipeline, previously held back by a reluctance to adapt, were forced upon us ahead of time. With Innovation and enterprise rising to the surface like never before, 2020 was a year like no other.
Brands often nick their audience’s culture to play it back to them, but women need progressive and bold thinking from the brands they’re going to buy.
JAA's Ian Redman looks at how jargon and over-blown language can lead to confusion in the advertising industry and makes the case for meaning what you say.
As the global desire for talent only gets more competitive, Business Finland’s campaign is a creative way of appealing to people around the world who are desperate to do things differently this year.
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