Creativebrief homepage

Feeding curious minds and opening new doors for progressive brands

Find out how
Bupa

by PrettyGreen

Case Studies

Case Study

Western Union x Next Best Decisioning

By Mediahub

Mediahub spent 18 months developing Next Best Decisioning, a data-fuelled investment optimiser using econometric modelling to power real-time budget allocation across 90 countries and 6 media channels

Read More
Case Study

DELI KITCHEN - Go Flat

By Recipe

Launching the first integrated brand campaign for the UK’s leading flatbread brand Deli Kitchen.

Read More
Case Study

Where Everything's Done Proper

By Lucky Generals

Over the past decade, Yorkshire Tea is the only brand to have grown in the declining black tea market. How has it achieved this? By doing things properly, or ‘Doing things proper’ as they say in Yorkshire.

Read More

New Work

New Work

Grimbergen

By Missouri Creative

Introducing Grimbergen's revived microbrewery range '1128 by Grimbergen’. With a new name reflecting 900 years of brewing heritage and a des…

Read More
New Work

Kopparberg

By neverland

Following research showing that skin cancers are the most common form of cancers facing young people in the UK, Kopparberg have partnered wi…

Read More
New Work

Crisp n Dry

By Lucky Generals

We're on a mission to make Crisp ‘N Dry Britain’s go-to cooking oil once again, by showing the product's versatility. To do so, we've ma…

Read More
New Work

Deli Kitchen

By Recipe

We launched the first integrated brand campaign for the UK’s leading flatbread brand Deli Kitchen. The campaign introduces the bold, playfu…

Read More

Industry Insights 2024

Playing in culture, getting nostalgic and embracing the weird (and wonderful), find out what's on the minds of progressive brands right now.

Download the report

Creativebrief unveils the trends shaping modern marketing

by Georgie Moreton

The Industry Insights 2024 report explores the topics on marketing leaders minds today

Download report

#DiversityDrivesCreativity 2023 report

Discover some of the most effective, inclusive campaigns from across the Creativebrief marketing intelligence platform in our latest report.

Download now

Power of Agency Brands: In Conversation with Agency Leaders

Creativebrief's Stephanie Nattu interviews senior leaders about strong agency brands.

Find out more

The Pitch Positive Pledge: has there been a shift in behaviours?

Campaign UK spoke to Charlie Carpenter, Creativebrief CEO, on the Pitch Positive Pledge a year on.

Read more

Creativebrief’s latest report: The Future of the Pitch

Download our latest report on the future of the pitch

Download the report

Agencies

Top 30's Agencies

Discover which agencies get the most views

Top 30 Viewed

Agency Insight Papers

Insights

Staple to Status: 5 brands putting everyday categories on a pedestal

Great design can transform any product. Pickles, tinned fish, even still water (just look at Liquid Death). In the latest bitesize Show Me, we rummage around the pantry, rooting out five brands that are spicing up even the most quotidian categories.

Insights

Culture makes great work and the workplace great.

CEO George Coleman debates the role of culture on making for a great workplace and on facilitating the best client work.

Insights

Real Talk - episode two

Parallax Founder and AI expert James Hall calls BS on the perception that AI will replace jobs in the creative industry. In the second instalment of Real Talk, James joins Alex and Nickii to combat the scaremongering that often happens in adland when it comes to AI. People have speculated that AI is out to take peoples jobs, and James thinks that’s BS. Download to read our five key takeouts…

Insights

Indulgence in the Age of Wellbeing

Consumers’ collective and apparently contradictory desires to live life both healthily and on-the-go, replacing meals with snacks (*cue Girl Dinner) and indulging in instant pick-me-ups, has created an opportunity for brands in the ‘healthy indulgence’ space. In our latest edition of Show Me, we unveil the five new frontiers of wellness, highlight the snack-stars of the future that play in this space and discuss the role of design in hitting this lucrative sweet spot.


BITE trends & Insights

Trend

JD Williams flips the script for midlife women

The uplifting campaign from House 337 successfully busts the myths surrounding midlife women

Read More
Read More
Interviews

Brand building in the age of chaos

Rishi Dhir, Head of Strategy, EMEA at Siegel and Gale, on the power of unexpected creativity

Read More
Read More
Trend

Why Generative AI isn’t necessarily a golden ticket in the world of advertising

Nick Breen offers a legal perspective on the use of AI in advertising, regulation and the ASA’s landmark investigation into the Willy Wonka experience

Read More
Read More
Trend

Ebay helps shoppers make room for clothes they love

The ‘Turn Nothing to Wear into Something to Love’ from Dept promotes circular fashion, encouraging users to sell unloved clothes and buy second-hand

Read More
Read More

Events

Read More / RSVP

Solving The Culture Conundrum

Hosted by Current Global

Read More / RSVP

Bridging cultures, shaping markets

Hosted by Spring Studios

London
Read More / RSVP

New Tug Webinar : Fast Forward Commerce: The New Era of Social Selling

Hosted by Tug

Read More / RSVP

Future of Finance Webinar

Hosted by Mr.President