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Creativebrief Explores Thriving Creative Partnerships
Discover our new virtual series: How to pivot in a crisis
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New Work
New Work
Deutsche Telekom
Saatchi & Saatchi developed a new creative campaign for Deutsche Telekom starring Billie Eilish. #WHATWEDONEXT shines a light on Gen Z tec…
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Creativebrief Explores: Thriving Creative Partnerships
An opportunity for the agency and brand community to explore the themes that matter most to the industry. Our 2020 Thriving Creative Partnerships series will take on a virtual twist, as we look to the partnerships pivoting in a crisis
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Brand attitudes to pitching and the role for agencies in the current climate
Read our latest eye-opening survey on brand attitudes to pitching and agencies in the current climate. Featuring insights from senior brand marketers from the likes of McLaren, BrewDog, John Lewis & Partners, adidas, Virgin, IKEA and more
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Bodyform’s #wombstories cut a swathe through the shame surrounding women’s bodies
by Nicola Kemp
A ground-breaking new campaign marks a step-change for the depiction of the lived-experience of women in advertising.
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Why Creativebrief is the single destination for ambitious brand marketers
Creativebrief’s marketing platform helps brand marketers and their teams stay in touch with the complex industry around them
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NABS working parents on how they're dealing with life under lockdown
by NABS
As parents across adland try to get to grips with home-schooling while hitting deadlines, NABS’s working parents share their challenges and top tips for getting through the next few months.
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Agency Insight Papers
Insights
From Doomscrolling to Derulo: Where Next for Social Media Post-Covid-19?
The lockdown period saw two trends emerge: "doomscrolling" (and please read the full article if you don't know the term) and Tik Tok. However, given the increasing hostility to Chinese business what is the future of Tik Tok; and how will Instagram Reels change things? Mark Hook, our Deputy Head of Digital takes a look.
Insights
STEADY NERVES & COOL HEADS IN THE TIME OF COVID-19
Southpaw’s Zoom panel explores why adopting the mantra of ‘Keep Calm & Brand Build’ will ensure your brand thrives in a crisis.
Insights
Financial Services: 2020 Digital Marketing Focuses
The Financial Services sector has a thin tightrope to walk between marketing investment and pay off. Priorities have rapidly shifted, and financial services brands have been quick to respond – diverting digital marketing resources from acquisition to retention, putting emphasis on existing customers who seek support from their trusted brands. Our digital experts, across data and analytics, paid and earned media, will help make 2020 the year you lay the foundations for long-term growth.
Insights
Barking up the Right Tree
Business is booming for many pet brands. What lessons can we learn from lockdown and how might this change consumer behaviour as we return to ‘normal’?
BITE trends & Insights
Fuel Your Imagination
The Great Reset wants accidental climate heroes to answer its creative brief
The Great Reset’s creative brief offers the creative industry the chance to reframe what it means to be a climate hero. It also grants the next generation the power to make decisions about their own future.
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Events
Programmatic: Measured to success - iX Growth webinar
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