Creativebrief homepage
Stay Connected
Creativebrief brings brands and agencies together to make the industry’s most powerful and recognisable work
Find out more
Converse
by VIRTUE
Case Studies
Case Study
From craft to lager: bringing Brewdog into the lager drinker’s repertoire to drive penetration for the brand
By Capture
BrewDog is a leader in the craft beer sector. Our brief was to recruit a new audience of traditional and premium lager drinkers into the brand through its Lost Lager.
Read More
Case Study
Royal National Institute for the Blind: Letter from Santa
It's July but adland is prepping for Christmas. JAA looks back on RNIB's 'Letter from Santa' campaign featuring fabulous Keira. The aim was to raise donations so kids could receive a festive braille letter from Santa Claus, making them feel truly included in the festive fun.
Read MoreNew Work
New Work
AEG: Tastebud Travels
Stuck at home, Brits craved a taste of travel. AEG showed restrictions needn’t stifle culinary horizons, and partnered with influencers brin…
Read More
Creativebrief Explores: Post-Covid Creativity with Gerety Awards
Our event to explore post-Covid creativity alongside the judging panel for the Gerety Awards. Featuring Katie Jackson (TBWA), Fura Johannesdotir (HUGE), Elizabeth Valleau (Facebook), Stacie June Shelton (The Dove Self-Esteem Project) and Adah Parris. Moderated by Nicola Kemp.
Catch up
Download our latest report - The lasting impact of 2020
When times are tough, we inevitably look for a silver lining. This thinking led to our latest report, surveying over 100 senior brand marketers and over 100 agency leaders on the lasting impact of 2020.
Download here
Why marketing production is the missing piece in marketing’s sustainability push
by Helen Weisinger, Tag
To coincide its latest report 'Know to Grow', Tag’s CMO Helen Weisinger says brands need to recognise the positive impact marketing production can have in helping them meet ambitious sustainability goals
Read more
Cutting ties with the taboo around the menopause
by Katie Edwards, Publicis•Poke
Katie Edwards, Managing Partner at Publicis•Poke on why the creative industries, along with others, urgently need to address the deafening silence around the menopause.
Read moreAgencies
Agency Insight Papers
Insights
Chasing China: How China is Shaping the Future of Social Commerce
In order to find out exactly where social shopping is heading, we must look to China, where e-commerce is predicted to account for more than 50% of their retail sales this year - a global historic first. China has already experienced a flip in the market of commerce from bricks and mortar stores to e-commerce, with social commerce being one of the biggest contributors to this change. But why is China so far ahead? Read our blog post to find out more.
Insights
Making Less Mean More
The food and beverage industry is evolving and the common theme is ‘Less’ - less calories, less alcohol, less fat, less sugar and less salt. In combination, we have all witnessed a major shift in consumer behaviour with a younger more health-conscious audience demanding new brands and products in the no-and-low category. Missouri explores how F&B brands can reimagine their portfolio, positioning, product, packaging to remain relevant with consumers.
Insights
Pleasure in Progress
As we leave the Covid-19 pandemic behind, Missouri’s Pleasure in Progress explores the new consumer behaviours that will to emerge as restrictions begin to lift and the opportunities for brands to engage with these newly developed consumers.
Insights
Why Here Be Dragons is backing its employees to become entrepreneurs
At Here Be Dragons and we pride ourselves on recruiting, nurturing and retaining young talent. But, sometimes you have to read between the lines and understand that people, particularly junior members of staff, are coming out of the pandemic with a slightly different view of the world. That's why we've launched a new fund to back our junior members of staff if they decide to leave the agency and start their own business. Thanks to the Drum for telling our story.
BITE trends & Insights
Events
A Brilliant Noise roundtable: How can you supercharge sales as you emerge from the pandemic?
Hosted by Brilliant Noise