Smarter Contracts is a privacy tech company and the owners and creators Pulse, a consent management platform built using blockchain and machine learning. As a rapidly growing start up, with Pulse® at its core, Smarter Contracts had invested the majority of their time building
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To give the crowdfunding campaign the best possible chance of success, Better Nature needed to increase their email subscriber database and increase traffic to the website and social media channels by securing PR coverage.
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Our start-up client approached us with a brief to shake up the highly-saturated and slightly worthy herbal tea category with a strong and distinctive new brand.
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KAYAK’s new brand platform is rooted in the idea of carpe diem. Encouraging people to embrace the notion of stopping the inner debate and ju…
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By Media Bounty
Our latest work for Ocean Spray, making a splash across VOD, social and digital now. Be Your Best, Part 2 - with extra added thirst appeal. …
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Download our latest report on the future of the pitch
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by Nicola Kemp
The report, which is designed to amplify the voices and insights of the flagship conference, is free to access.
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by Georgie Moreton
Annabelle Cordelli, Vice President Global Brand and Marketing at Virgin Atlantic and Alice McGinn, Senior Planner at Lucky Generals on striking the balance between purpose and joy in marketing.
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Access our latest report on the future for brands and sustainability where we ask 50 senior brand marketers for their take on leading a greener recovery and putting the climate first
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Investigating this power generation in cities with high Gen Z populations and fast-growing economies: Manchester, Mumbai, Lagos, Nigeria; Houston, and Shenzhen, we uncovered a paradox. Gen Z claim to seek out brands reflecting their own values, but there is a real disconnect between what they say and how they buy. Across three categories – food & drink, technology and fashion – our research confirms there’s a gap open for brands to jump into and grow.
Meet the Persuadables: the 69% of the UK population that hold the key to unlocking growth for sustainable goods and services. Too often, brands fall into the trap of targeting the 'ethical consumer' - just 14% of the UK population. If we want to see growth, it’s time to look elsewhere. Enter the Persuadables - the 69% of consumers that believe in climate change but are yet to start shopping sustainably. To download the full report, head to: https://mediabounty.com/beyond-the-climate-bubble/
Sometimes a brand's meaningful role is to provide joy, escapism and entertainment.
In the face of cultural complexity, our cultural intelligence unit here at TBWA, Backslash, recently launched their 2023 Edges as a way to codify the chaos and map out a strategic blueprint for the future. Acting as her cultural “cliff notes”, our CSO, Sandie Dilger, shares her five key takeaways for brands as we look to start planning for 2024.
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