by VMLY&R
Never was being a force for good more important than when Covid-19 hit in March 2020. We were appointed by the UK Government to develop and deliver an ongoing series of multi-channel public-information communications in an unprecedented climate.
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Never was being a force for good more important than when Covid-19 hit in March 2020. We were appointed by the UK Government to develop and deliver an ongoing series of multi-channel public-information communications in an unprecedented climate.
Read More
Never was being a force for good more important than when Covid-19 hit in March 2020. We were appointed by the UK Government to develop and deliver an ongoing series of multi-channel public-information communications in an unprecedented climate.
Read More
By BETC London
In the new video, Vladimir Putin’s mendacious speeches to the Russian people about the invasion of Ukraine are contrasted with images of rep…
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Download our latest report on the future of the pitch
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by Nicola Kemp
The report, which is designed to amplify the voices and insights of the flagship conference, is free to access.
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by Georgie Moreton
Annabelle Cordelli, Vice President Global Brand and Marketing at Virgin Atlantic and Alice McGinn, Senior Planner at Lucky Generals on striking the balance between purpose and joy in marketing.
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Access our latest report on the future for brands and sustainability where we ask 50 senior brand marketers for their take on leading a greener recovery and putting the climate first
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With ever-changing formats, large volumes of video content and keyword-led copy required, as well as algorithms to conform to, how did social go from being something fun to becoming so serious, and how do we navigate it? How do we ensure our content is still creative yet able to cut through all the rules of social marketing? Brand contributions include Sony Pictures Entertainment, The Hut Group (THG), Deloitte Digital, Channel 4, Guinness World Records and Oddbox.
With the World Cup starting in just 3 days, Jamie's piece in Campaign Magazine UK looks at the challenges for brands, and the muddled responses and opinions surrounding Qatar 2022. "...the World Cup debate and the different stances that many have taken, shows serious levels of hypocrisy and contradiction."
Everybody knows the average person is bombarded with thousands of ads a day. Reaching the right people in the right place at the right time – and then grabbing their attention – is only half of the job. Let’s take a look at how achievable personalisation is and whether a sophisticated ‘test and learn’ approach of optimisation could be more effective in the quest for social success.
In a post-truth era, trust has never been more important. This research analyses how trust is built amongst Gen Z and provides a new cultural framework that brands can employ to gain the trust of young people.
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