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by Red Stone
Thinking Ink with HP
We produced a series of print ads to drive subscriptions to HP Instant Ink, the service that delivers supplies straight to your door. The full page ads ran in Metro newspaper in London, and were part of an ongoing strategy to increase market share and customer loyalty for HP inkRead More
Agency Insight Papers
Light at the End of the Funnel
The funnel. Possibly the most enduring marketing strategy model, and maybe the most used and abused. Now we’re in a digital world, measurement and ROI becomes an increasingly messy picture – even with an attributional view, multiple sessions, devices and website visits from both on and offline channels. It’s very hard to draw conclusions about exactly what worked and what didn’t. We regularly talk to clients about the “funnel”… and here we wrestle with some much asked questions:
Whack a rainbow on it, the LGBTQ+ community will love it!
ELVIS' James Bougourd reflects on how brands should approach Pride.
Diversity and inclusion at Cannes Lions: All talk, no action
ELVIS’ Camilla Yates and Keelie Lynch call for tangible progress towards equality, not just lip service.
BITE trends & Insights
Tamara Ingram, Chairman, Wunderman Thompson
Merging the world’s oldest ad agency with digital network Wunderman is no simple challenge. Yet as clients increasingly demand a seamless integration between data and creativity Tamara Ingram, Chairman at Wunderman Thompson lifts the lid on the challenges ahead.Read More
Pearn Kandola, 'Racism at Work' by Bottle
Racism is a pervasive, but often seemingly difficult to spot covert problem in the workplace that not only extends into bullying but can also lead to less fewer offered opportunities and to repercussive effects on employees' mental health.Read More
Driving Decisions: CHARITIES
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