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University Partnerships Programme (UPP)

by Hatched

Case Studies

Case Study

British Heart Foundation - You're Full Of It

By eight&four

Air Pollution levels across the UK are dangerously high but there is little understanding of the dangers we face just by stepping outside of our homes. We were tasked with working with the BHF to lobby the Government to change the laws around air toxicity.

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Case Study

Tourism Western Australia - Inspiring friends and families to reunite with loved ones living in Australia

By eight&four

Tourism Western Australia’s first brief to us was to inspire a target audience to visit Perth and explore the rest of Western Australia by booking flights through DialAFlight.

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New Work

New Work

Tesco

By BBH London

Today, Tesco will be the first major retailer in the UK to stock a more diverse range of skin tone plasters, available in light, medium and …

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New Work

Met police

By AMV BBDO

AMV BBDO and the MET Police have launched their ‘Don't look’ campaign with executions appearing across London reminding people to be more aw…

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New Work

The Economist

By AMV BBDO

The Economist & AMV BBDO announced the launch of a new billboard advertising campaign. The Economist has re-visited its iconic red-and-white…

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New Work

Snickers

By AMV BBDO

Snickers Fixes the World is AMV's new Superbowl advert & honours the 10th anniversary of the “You’re Not You When You’re Hungry” campaign, o…

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Creativebrief Explores: An honest conversation about respect and the pitch

Exploring the theme of respect between brands and agencies; focusing but not restricted to the pitch process.

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Why Creativebrief is the single destination for ambitious brand marketers

Creativebrief’s marketing platform helps brand marketers and their teams stay in touch with the complex industry around them

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How marketers can adapt to the Squiggly Career

by Izzy Ashton

The Creativebrief X Squiggly Careers event highlighted how individuals and organisations must shift their approach to career development and talent retention.

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BITE LIVE TRENDS: Issue 3, October 2019

by Nicola Kemp

This dedicated trend report wraps up the key themes, learnings and actionable insights from #BITELIVE19 our flagship event, which this year was focused on Making Culture, Breaking Stereotypes.

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Agencies

Top 30's Agencies

Discover which agencies get the most views

Top 30 Viewed

Agency Insight Papers

Insights

2020 Clarity In Design Thinking

Design thinking (a guide to solving problems, in a user-centric way) is a term that describes the practical, process led structure that has informed modern day design in fields from architecture to engineering, product to creative. The basic process consists of five core steps, a tried and tested sequence that can be applied to a range of disciplines to seek out clear, substantiated solutions to real-world problems.

Insights

Brave or an ad industry in-joke? Burger King’s mouldy Whopper

Burger King’s new ad has split opinions. Our Head of Strategy, David Proudlock, makes a case ‘for’.

Insights

A day in the life of... Helen James, MD of Crispin Porter Bogusky London

Econsultancy took a trip to Crispin Porter Bogusky, to speak to London MD, Helen James. She admits her friends think her job is ‘Mad Men-esque’ - so hopefully they’re reading this and will get a better idea of what her average day looks like.

Insights

When and why you should review your storytelling strategy

One of the last in line thoughts in the marketing mix, despite the climate and culture screaming loud and proud about brand trust, authenticity and the importance of engagement, is often PR and storytelling. Part of this is due to the supporting cast rather than centre stage role PR might be playing for brands. Which is why our self analysis test on the questions you should be asking of your PR might help decide whether your approach is on point or off piste, and punching or falling short.


BITE trends & Insights

Hot Pick

Nissan provides the solution to London’s dirty air

We all have to play our part in cleaning up the environment we live in but it is schemes like scrappage and areas like the ULEZ, as well as switching to electric vehicles, that will make the real difference.

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Interviews

Celia Pool, Co-Founder, DAME

Celia Pool co-founded DAME to offer women a more ethical and ecological alternative to traditional forms of menstrual care. Its tagline? “Bleed red, think green”.

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Fuel Your Imagination

Universal Music release a handbook for embracing neurodiversity in the creative industries

With their Creative Differences handbook, Universal Music is providing an example of a company acting rather than talking; creating a solution for a space where they couldn’t see one, and sharing that solution across the industry.

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Hot Pick

Macmillan depicts the initial emotional turmoil of cancer diagnosis

Macmillan's latest ad is a lesson in how a charity can compassionately but directly tell people who need them about their services, while also conveying the emotional turmoil people experience when they are first confronted with their diagnosis.

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Events