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We produced a series of print ads to drive subscriptions to HP Instant Ink, the service that delivers supplies straight to your door. The full page ads ran in Metro newspaper in London, and were part of an ongoing strategy to increase market share and customer loyalty for HP ink
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by Nicola Kemp
Breaking taboos, the Army's recruitment & the new wave of creative leaders.
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James Renwick and Becky King share the immersive elements of their creative partnership
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The funnel. Possibly the most enduring marketing strategy model, and maybe the most used and abused. Now we’re in a digital world, measurement and ROI becomes an increasingly messy picture – even with an attributional view, multiple sessions, devices and website visits from both on and offline channels. It’s very hard to draw conclusions about exactly what worked and what didn’t. We regularly talk to clients about the “funnel”… and here we wrestle with some much asked questions:
ELVIS' James Bougourd reflects on how brands should approach Pride.
ELVIS’ Camilla Yates and Keelie Lynch call for tangible progress towards equality, not just lip service.
Ignorance and fear of getting it wrong are holding brands back when it comes to embracing disabled talent in front of and behind the lens.
Racism is a pervasive, but often seemingly difficult to spot covert problem in the workplace that not only extends into bullying but can also lead to less fewer offered opportunities and to repercussive effects on employees' mental health.
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