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In April 2019, two breast cancer charities merged to create one charity for everyone affected by the disease. They approached us to create a brand campaign to launch the newly formed charity, Breast Cancer Now.
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Rebrand for global initiative co-founded by Sir Richard Branson and Jochen Zeitz.
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By Frame
Most cheese brands are based on tradition and provenance. Instead we used brand characters to short cut the crowded cheese category, creating brand salience. The resulting long-term sales growth moved Lake District Cheese from 5th to 3rd place in this tough category.
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By And Rising
Dogs Trust's Christmas spot highlights the heartbreak of abandoned pets over the festive season, reminding everyone that a dog is for life, …
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By BD Network
We were briefed to create the South Africa Tourism stand for the World Travel Market. As part of our production we created 6 illustrated pil…
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by Nicola Kemp
This dedicated trend report wraps up the key themes, learnings and actionable insights from #BITELIVE19 our flagship event, which this year was focused on Making Culture, Breaking Stereotypes.
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by Nicola Kemp
The global climate strike has placed the climate emergency at the very top of the agenda, yet the role of purpose in marketing remains debatable.
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by Nicola Kemp
As the Founder of The Valuable 500, Caroline Casey is spearheading a business revolution on disability inclusion and she needs brands to get on board.
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Last week I lost my phone, bank cards, and ID. With app driven banking and international cards all needing 2-factor authentication, I quickly fell off the planet. This week, with a new phone, I return from a conference where Forrester and the Economic Intelligence Unit suggests 27% future business growth for companies with a direct line to data and the insights driven from it, compared to the typical growth rate of 3.5%. This gulf between the Haves and Have Nots I suspect will grow even wider.
This is an open invitation for submissions from any organisation involved in tangible initiatives of Sustainable Travel.
We have a simple choice in our industry: to be part of either the problem, or the solution. We all face daily commercial realities that impinge upon our business decisions. Bills and salaries need to be paid and livelihoods maintained. But sometimes we are fortunate to work on things that can have a positive impact on society and the environment. Here we look at how humans must start walking the walk to create more sustainable travel.
Using our Planning toolkit*, we wanted to get under the skintight lycra of the cycling category and discover the opportunities out there for brands, and the comms challenge they present. We hope you enjoy what you find inside: 3 key trends for 2020; Spotlight on audience: women, The search opportunity for ebikes.
According to Tate Britain, every child should be given the opportunity to express their artistic side, to explore their creativity, a belief at the heart of Steve McQueen’s latest project Year 3.
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