Creativebrief homepage

Feeding curious minds and opening new doors for progressive brands

Find out how
ASDA

by VaynerMedia

Case Studies

Case Study

Global Boyhoods Initiative

By BBD Perfect Storm

Driving relevance and awareness of the importance of a culturally significant cause, and a brand that can make a difference.

Read More
Case Study

Runner 321: a purpose-led campaign to champion neurodivergent runners

By Current Global

A global movement for neurodivergent athletes within the world's most accessible sport: running.

Read More
Case Study

The Impossible Statue: does AI have a creative role to play in digital manufacturing?

By Current Global

Earned-first campaign that sparked global debate on AI's creative potential, reshaped B2B storytelling and led to increased sales leads and job interest.

Read More

New Work

New Work

Rizla

By Missouri Creative

A brand already ingrained in cultural moments throughout history, Rizla challenged us to distill its audacious essence and develop the next …

Read More
New Work

CLOUD NINE

By IMA-HOME

We repositioned the brand, channelling the confidence CLOUD NINE products give and the brand’s endless pursuit of innovation, led by the lin…

Read More
New Work

Toyota

By IMA-HOME

Toyota North America has been driving change in the automotive industry for almost 100 years. But as a prominent sponsor of US sports, they …

Read More
New Work

Beauty Bay

By IMA-HOME

Our playful space for Beauty Bay gave the beauty obsessed somewhere to meet, chat and share the latest finds, vibes and routines. With influ…

Read More

#DiversityDrivesCreativity 2023 report

Discover some of the most effective, inclusive campaigns from across the Creativebrief marketing intelligence platform in our latest report.

Download now

Industry Insights 2023

Playing in culture, adventures in AI, and redefining value: here’s what’s on the minds of progressive brands right now.

Download now

Power of Agency Brands: In Conversation with Agency Leaders

Creativebrief's Stephanie Nattu interviews senior leaders about strong agency brands.

Find out more

The Pitch Positive Pledge: has there been a shift in behaviours?

Campaign UK spoke to Charlie Carpenter, Creativebrief CEO, on the Pitch Positive Pledge a year on.

Read more

Creativebrief’s latest report: The Future of the Pitch

Download our latest report on the future of the pitch

Download the report

Agencies

Top 30's Agencies

Discover which agencies get the most views

Top 30 Viewed

Agency Insight Papers

Insights

TBWA Backslash Edges Report

More than a trend report, Edges don’t spotlight the hot new aesthetics, buzzy social media moments, or here-today-gone-tomorrow fads. Rather, TBWA Backslash's 2024 Edge glossary offers a future-focused look at the most substantial global cultural shifts—taking a nuanced dive into the latest manifestations and tensions that are changing their trajectory. The full glossary of Edges can be downloaded now at https://backslash.com/edges/.

Insights

AI Consumer Index

The AI Consumer Index is your compass to understanding what consumers expect from AI-enabled brand experiences and voice applications, so you can stay ahead. The report offers invaluable strategic insights that will empower your brand to deliver exceptional experiences in the era of AI-driven interactions.

Insights

The Weber Forecast

This week's snippet from The Weber Forecast is the single tax. It has never been more difficult for a single person to live independently. CNBC reported that almost half of US adults are currently single and are dealing with the “single tax”. The principle is that maintaining a single household doesn't cost half of a two person household. Current societal structures remind you not only are you single - but you have to pay for it too. Want more Forecast Email [email protected]

Insights

The Weber Forecast

This week's snippet from The Weber Forecast: interviewer jobs at the red carpet are being given to social media stars. Meaning journalists that have spent years honing their craft are being overlooked. There has been backlash in consequence to seeing influencers at the award show for their style of questioning and lack of preparation. It's tricky finding the right person for the job and more broadly, it opens up a wider conversation on merit. Want more Forecast Email [email protected]


BITE trends & Insights

Fuel Your Imagination

Wilkinson Sword builds 3D rain-activated foaming razor

‘Just Add Water’ by Recipe uses OOH to bring Wilkinson Sword’s new razor to life at Westfield London

Read More
Read More
Trend

Old El Paso makes some noise with Team GB

Ahead of the Paris 2024 Olympic Games the campaign, from M&C Saatchi, shows support for Team GB

Read More
Read More
Voices

Creative Equals and Creativebrief launch RISE Trend Report

The report is designed to amplify the voices and insights of the flagship conference and is free to access.

Read More
Read More
Hot Pick

Marmite recruits Brits to smuggle spread into the US

The new campaign, from Adam&EveDDB London and New York, encourages Marmite lovers to help Brits abroad get their fix

Read More
Read More

Events

Read More / RSVP

Digital & Social Summit 2024

Hosted by We Are Social

Read More / RSVP

Digital & Social Summit: Navigating an era of 'anti-social' data

Hosted by We Are Social

Read More / RSVP

Are you not entertained?: How TikTok’s secret formula is rewriting the rules of marketing

Hosted by We Are Social

Read More / RSVP

Finding the sweet spot: How marketers can leverage new technologies for long-term success

Hosted by We Are Social

Read More / RSVP

Digital & Social Summit: There's more than one level to play in gaming

Hosted by We Are Social