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Case Studies

Case Study

Laybuy: We empowered young women to take control of their finances

By Splendid Comms

We helped Laybuy launch ‘Master Your Money’ to empower UK women to take control of their finances. Laura Whitmore and finance expert Ellie Austin-Williams worked with Laybuy to encourage women to adopt better financial habits with a new 5-minute financial health check tool.

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Case Study

Bringing art to life with CAMPARI

By 3 Monkeys | Zeno

CAMPARI joined forces with the Affordable Art Fair, to launch Art Without Walls – the UK’s largest outdoor art gallery – covering the streets of East London for two weeks, with vibrant art to support artists, independent galleries and to inspire the nation’s creative passions.

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Case Study

Reducing plastic by driving sales for OceanSaver

By Space & Time

Borne from a concern over single use plastic and its effect on our oceans, OceanSaver's mission is to save one million plastic bottles from reaching the ocean this year. To do so the campaign would need to both educate and provoke a fundamental shift in consumer behaviour...

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New Work

New Work

DHL

By The Maverick Group

How do you help people to live a brand’s values and behaviours, every day? DHL asked us to brand their workspaces and places. We commissione…

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New Work

Greene King

By The Maverick Group

Greene King asked Mavis to work on a number of their London pubs, including the Butcher’s Hook, in Chelsea. Having researched the pub’s hist…

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New Work

Uber Eats

By Mother London

Uber Eats is returning with a third instalment of ‘Bring It’. Our courier is here to dish out some much-needed motivation with a twist. The …

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New Work

Get It Right From A Genuine Site

By Tin Man

This digital-first behaviour change campaign used high value influencers to encourage 16-24 year olds to get their film, music, sport and ga…

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BITE LIVE 2021 | #ThisIsProgress | 5-7th October

by Nicola Kemp

Read about the full schedule for BITE LIVE 2021, and fuel your creative outlook this October.

Catch up now!

Our latest report - The future for brands and sustainability

Access our latest report on the future for brands and sustainability where we ask 50 senior brand marketers for their take on leading a greener recovery and putting the climate first

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Why marketing production is the missing piece in marketing’s sustainability push

by Helen Weisinger, Tag

To coincide its latest report 'Know to Grow', Tag’s CMO Helen Weisinger says brands need to recognise the positive impact marketing production can have in helping them meet ambitious sustainability goals

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Cutting ties with the taboo around the menopause

by Katie Edwards, Publicis•Poke

Katie Edwards, Managing Partner at Publicis•Poke on why the creative industries, along with others, urgently need to address the deafening silence around the menopause.

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Agencies

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Agency Insight Papers

Insights

THE MAVERICK GROUP BOOSTS ITS CREATIVE LINE-UP WITH NEAME INGRAM

The Maverick Group has hired award-winning Neame Ingram as Creative Director, reporting into Jamie Bell, Executive Creative Director.

Insights

MAV MEETS… AN INTERVIEW WITH JAMIE BELL, EXECUTIVE CREATIVE DIRECTOR

Who puts the maverick thinking into The Maverick Group? Who banishes mediocrity by coaxing extra creative brilliance from achingly talented teams? Meet Jamie Bell, one of the beacons of originality who lights up the soul of our business. In the first of a series of interviews with the Maverick crew, we’ve posed our ECD a few searching questions. Jamie, over to you.

Insights

Behaviours Eat Values for Breakfast

The most successful organisations focus on really simple core behaviours that everyone from top to bottom learns and applies to everything they do. These core behaviours create a strong, shared culture that ensure customers get a consistent experience. People find it easy to learn them, because we’ve spent our entire lives learning through behaviours. In contrast values are abstract, hard to apply to our everyday working lives and far too easy for any brand and organisation to talk about.

Insights

Brand Coins: A Guide to Some Possible Futures

If you’ve only just wrapped your head around the idea of jpegs selling for millions of dollars, you may not be ready for our CSO Will Lion’s guide to the brave new world of brandcoins. But you’re definitely going to need it. So strap in, it gets weird.


BITE trends & Insights

Fuel Your Imagination

Johnnie Walker encourages audiences to keep walking toward a positive future

The Whisky brand has teamed up with a host of agencies to create an anthem of progress to reinvigorate the hospitality industry post-pandemic

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Trend

Remote learning has come of age and will outlive lockdowns

Closing the skills gap should be top of the industry agenda and that demands embracing the opportunity for learning.

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Voices

Inclusive brands need to include the neurodiverse

Why now is the time for brands to expand the pool of diverse narratives and be more inclusive of those who are neurodivergent.

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Hot Pick

McDonalds capitalises on movie moments with McDelivery spots

McDonald’s partners with Leo Burnett to position McDelivery as the perfect night in treat

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