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by Snap London

Case Studies

Case Study

Hoop - Squashing the FOSH

By Third City

We were briefed with creating a campaign to drive downloads of Hoop's free app to help parents find child-friendly activities for the summer break.

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Case Study

De Beers: Where emotions meet digital expertise

By Somo Global

Some of the most important milestones in life are marked by life-changing purchases. But in the times when customers are overloaded with choice – little is done to inspire trust and deliver beauty, just the way you like it.

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Case Study

adidas GLITCH

By Mirum

We defined a new brand new way to launch football boots for adidas, the world's leading football brand.

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New Work

New Work

BLOOM Gin

By ZAK

Whilst culturally the forward motion of female empowerment and equality is accelerating, the drinks category is still left on the shelf with…

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New Work

Sarsons

By Bountiful Cow

We are incredibly excited to launch Sarson’s “Respect Your Chips” campaign this Summer! The campaign will focus Social & OOH around key Brit…

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New Work

Hampton by Hilton

By Slider Creative

A set of 10 advertising stings for shows relating to Travel and Adventure, with supporting social content. We wrote this playful campaign ba…

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New Work

Save The Rhino International

By Slider Creative

Working pro bono with Save The Rhino Intl to raise vital funds for the conservation of rhinos. Born out of the insight that rhinos are prett…

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BITE LIVE 2019: All you need to know...

A guide to BITE LIVE 2019 and why BITE LIVE: Breaking Stereotypes, Making Culture is well worth your time and investment

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Take the time for a day of radical inspiration

Why this year’s BITE LIVE is worth both your time and investment.

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BITE TRENDS: Issue 2, June 2019

by Nicola Kemp

Breaking taboos, the Army's recruitment & the new wave of creative leaders.

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Agencies

Top 30's Agencies

Discover which agencies get the most views

Top 30 Viewed

Agency Insight Papers

Insights

Can adland save the high street?

New figures released last week by the British Retail Consortium (BRC) and Springboard show that the number of empty retail units on our local high streets is the highest it’s been since 2015, at 10.3 per cent. Mark Runacus, Co Founder and Planning Partner, Wax/On, asks whether this yet another sign that our high street shopping habits are in terminal decline. And could adland save the high street? Do we even want to?

Insights

The Generation Game

We started defining cohorts and giving labels to generations more than a hundred years ago. With Gen Y, it’s definitely reached an avocado toast-crunching, latte-sipping, stereotyping peak. Now we’ve turned to Gen Z and even Gen Alpha to provide a new wave of opportunity. But is trying to define the attitudes, behaviours and characteristics of a 10 or even 15-year cohort just an exercise in mildly entertaining futility? https://www.dragonrouge.com/news/the-generation-game/

Insights

'Thinking Inside the Box' Report

Accord are delighted to unveil our latest report, ‘Thinking Inside the Box’, which we have developed to dispel the myths and incorrect assumptions that often surround TV advertising. Compiling insights from Nielsen, ThinkBox and Ebiquity, the report also examines the psychology behind why TV works, how the medium is evolving, and the role it can play in the wider marketing mix.

Insights

There are no universal rules for influencing people

Our head of behavioural planning, Will Hanmer-Lloyd argues that there are no universal rules for influencing people in his Mediatel article. Have a look at this article and more on Mediatel: https://mediatel.co.uk/newsline/profile/William%20Hanmer-Lloyd


BITE trends & Insights

Interviews

Dr Rebecca Swift, Global Head of Creative Insights, Getty Images

As a driving force in the ground-breaking Project #ShowUs, Rebecca Swift is successfully changing the visual narrative of advertising.

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BITE Focus

The BITE Big Read

We asked some of the leading minds in our industry what they are reading this summer when their smartphones are firmly in their pockets and their out of offices firmly on.

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Hot Pick

How Sainsbury's created Signsbury’s, an inclusive store for the local community

From a lack of knowledge of sign language to audible rather than visual guides, frequently the inclusivity many companies are trying to champion does not extend to those with hearing loss.

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Fuel Your Imagination

The V&A questions the future of food

FOOD: Bigger Than The Plate is a new exhibition at the V&A Museum in London, exploring the food cycle from compost to table. Designed to inspire and educate, this exhibition asks us to examine how, why and what we eat.

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Events