Creativebrief homepage

Stay Connected

Creativebrief brings brands and agencies together to make the industry's most powerful and recognisable work

find out more now
McDonald's

by Drum

Case Studies

Case Study

Taking a unified brand to the next level

By Brandpie

With the merger of the currency brokerage and payment services agency (GCEN) with the corporate custodial services company (GCS), Brandpie created a new name, logo and brand strategy for the unified single brand.

Read More
Case Study

THE FLOWER COUNCIL OF HOLLAND

By Fever

Driving consideration for flowers and plants for the Flower Council of Holland.

Read More
Case Study

The Walking Dead Riddim

By Fever

How do you get people excited about the return of a TV show that’s been on air for 7 years? You need to mix things up…or remix them to be exact.

Read More

New Work

New Work

Morrisons

By Cirkle

Creating cut-through at Easter. Stealing high share of editorial voice across influential print & online media for Morrisons' Easter Collect…

Read More
New Work

Golden Wonder

By Bray Leino

Golden Wonder is launching a large-scale, full pack takeover to give fans the chance to win a prize surprise. A twist on the crisp packet co…

Read More
New Work

Johnnie Walker

By RPM

Johnnie Walker partnered HBO to create a limited edition Game of Thrones blend to excite the shopper, be relevant in culture, and appeal to …

Read More
New Work

Jack's

By 1HQ Brand Agency

Working in partnership with Tesco, 1HQ were selected as part of the agency mix to help bring Jack’s to life. We developed strategic designs …

Read More

BITE TRENDS: Issue 1, March 2019

by Izzy Ashton

The launch of the first BITE Trends Report.

DOWNLOAD NOW

Creativebrief Events

VIEW NOW

Agencies

Top 30's Agencies

Discover which agencies get the most views

Top 30 Viewed

Agency Insight Papers

Insights

What's brewing in the coffee industry?

Coffee is everywhere. And it doesn’t take a genius with an impossibly high caffeinated IQ to realise that our palate and expectations are changing, making what constitutes a good cup of joe highly subjective. 1HQ Account Director, Claudette Munroe, reports on her visit to the London Coffee Festival and how the current trend for health & wellness has been woven into our love for coffee. Read the full article at http://bit.ly/1HQCoffeeIndustry

Insights

The state of voice commerce right now

Gracie Page in Campaign on the current state of voice commerce.

Insights

The age of synthetic content raises the trust bar yet again

David Beckham's Malaria No More campaign has raised fresh concerns around synthetic content. Digitas Chief Product Officer, Rafe Blandford, explores how brands can navigate this landscape.

Insights

Bridging the Customer Experience Gap

'Bridging the customer experience gap' is produced by Econsultancy in partnership with Zone and Cognizant. It's based on interviews with C-suite executives at leading brands as well as separate surveys of consumers and businesses. It's the largest survey of UK marketers ever undertaken by Econsultancy. The results reveal six critical customer experience gaps that UK brands must address.


BITE trends & Insights

Trend

Don't mention the M-word

Money is a sensitive topic. It’s awkward, people don’t want to ask questions. But a number of brands are challenging that mindset and helping consumers open up.

Read More
Read More
Fuel Your Imagination

The black hole

There are so many things we don’t know about the world, the universe and the tiny part we play in it; and probably even more that we have yet to even realise we don’t know.

Read More
Read More
Hot Pick

WaterWipes, '#ThisIsParenthood' by The Brooklyn Brothers

Families have always been multifaceted, unique to those within them and impossible to compare to one another. The same can be said for parenting.

Read More
Read More
Trend

Manchester

Jamie Peate, Global Head of Retail Strategy for McCann Worldgroup and self-confessed Manco-phile, takes a look at the city’s vibrant renaissance, showcases some of the work coming out of the metropolis and plays tour guide.

Read More
Read More

Events