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by Iris

Case Studies

Case Study

Rejuvenating one of the UK's largest broadcast advertisers online

By Rawnet Ltd

In the 4 years we’ve spent working together, ITV has gone through some big changes and 2019 was no different. They repositioned the brand as 'More than TV' and cemented themselves as one of the most respected leaders in the broadcast industry.

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Case Study

A partnership that delivers real value

By Rawnet Ltd

Whistl appointed Rawnet as their sole digital partner in 2019 after a 5 year relationship with the brand. We've just launched a major project, a customer focused overhaul of their corporate website and strategic development of how they deliver information to their customers.

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Case Study

RNLI - Hands-on water safety experience

By Bright Blue Day

As part of this summer’s RNLI water safety awareness campaign, bbd created an interactive display for kids aged 7-11 to learn the safety basics, with an added splash of fun.

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New Work

New Work

Silverstone Circuit

By Rawnet Ltd

Working in partnership with a branding agency we are revitalising Silverstone's website and creating new digital tools to enhance customer e…

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New Work

Bottomline Technologies

By Rawnet Ltd

Rawnet were appointed to reposition their digital presence through strategic direction after extensive research into the market and customer…

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New Work

HP Original Ink

By Bright Blue Day

Following the launch of the campaign at the start of 2019, BBD have worked with HP to further refine and optimise. With the latest burst of …

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New Work

Caffe Nero

By isobel

Caffe Nero have developed a new deli menu that matches the quality of their food. We’ve been working with them to launch their food range an…

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Have we reached peak purpose in marketing communications?

by Nicola Kemp

The global climate strike has placed the climate emergency at the very top of the agenda, yet the role of purpose in marketing remains debatable.

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Caroline Casey, Founder, The Valuable 500

by Nicola Kemp

As the Founder of The Valuable 500, Caroline Casey is spearheading a business revolution on disability inclusion and she needs brands to get on board.

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BITE TRENDS: Issue 2, June 2019

by Nicola Kemp

Breaking taboos, the Army's recruitment & the new wave of creative leaders.

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Agencies

Top 30's Agencies

Discover which agencies get the most views

Top 30 Viewed

Agency Insight Papers

Insights

The evolution of brands in sport: from advertising hoardings to centre stage.

What's the role of brands in sports sponsorship? Our general manager Simon Bell shares why the passion felt by sports fans needs to be matched by brands' ingenuity when advertising around those sports.

Insights

Virtual Overload

Tim Leary famously referred to virtual reality (VR) as "LSD for the 90s". And after my recent trip to the Virtual Cinema at SXSW, it became obvious why. Up until now, VR for me had been a pretty shallow experience, rather like a ride on Space Mountain at Disney World. I’d marvel at the ingenuity, applaud the special effects, scream at the scary bits, and then, in the time it took to jump to outer space, I’d forget about it and move on to the giant teacups.

Insights

Humanising AI - The Race to Replace Ourselves

The humanisation of technology was a strong theme at this year’s SXSW. Sessions with names like ‘Empathetic technology and the end of the poker face’, ‘Will machines be able to feel?’ and ‘Expeditions into the uncanny valley’ show this was one of the big themes of the week. So, can – and more importantly, should – AI be more like us?

Insights

Giving Artificial Intelligence Creative License Leads to Uninspired Advertising

Trevor Robinson OBE, founder and executive creative director of Quiet Storm, discusses the role of technology in advertising and whether you lose something important when artificial intelligence takes the place of human intelligence entirely.


BITE trends & Insights

Hot Pick

McDonald’s pushes for transparency as it prioritises food quality

A 2019 report from think tank Credos found that advertisers fall behind bankers and politicians when it comes to winning people’s trust. Today’s consumers are demanding transparency from brands they choose to buy from, especially from those that may have previously not been partial to trust.

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Thought Leadership

The conscious consumer shall inherit the Earth: Is your brand ready?

Have you met the ‘Conscious Consumer’? They’re demanding that brands show us they care about the planet and demonstrate it single-mindedly.

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Thought Leadership

Have we reached peak purpose in marketing communications?

The global climate strike has placed the climate emergency at the very top of the agenda, yet the role of purpose in marketing remains debatable.

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BITE Focus

Why now is the time to sign up to the Conscious Advertising Network

Jake Dubbins and Harriet Kingaby from Conscious Ad Network explain why CAN and its manifestos are so integral to breaking stereotypes in advertising and so much more.

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Events