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Case Studies
Case Study
British Heart Foundation - Dechox
By Wax/On
Dechox is the British Heart Foundation’s fundraising campaign that encourages people to give up chocolate for a month. We re-energised the initiative with an animated TV spot and social content packed with humour. The cheeky creative asked people to ‘Send chocolate packing’.
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New Work
South Africa Tourism
By BD Network
We were briefed to create the South Africa Tourism stand for the World Travel Market. As part of our production we created 6 illustrated pil…
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BITE LIVE TRENDS: Issue 3, October 2019
by Nicola Kemp
This dedicated trend report wraps up the key themes, learnings and actionable insights from #BITELIVE19 our flagship event, which this year was focused on Making Culture, Breaking Stereotypes.
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Have we reached peak purpose in marketing communications?
by Nicola Kemp
The global climate strike has placed the climate emergency at the very top of the agenda, yet the role of purpose in marketing remains debatable.
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Caroline Casey, Founder, The Valuable 500
by Nicola Kemp
As the Founder of The Valuable 500, Caroline Casey is spearheading a business revolution on disability inclusion and she needs brands to get on board.
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Agency Insight Papers
Insights
Human Magazine Issue #7 - Travel For Good
This is an open invitation for submissions from any organisation involved in tangible initiatives of Sustainable Travel.
Insights
WHAT IS SUSTAINABLE TRAVEL AND HOW DO WE DO IT... BEFORE IT’S TOO LATE?
We have a simple choice in our industry: to be part of either the problem, or the solution. We all face daily commercial realities that impinge upon our business decisions. Bills and salaries need to be paid and livelihoods maintained. But sometimes we are fortunate to work on things that can have a positive impact on society and the environment. Here we look at how humans must start walking the walk to create more sustainable travel.
Insights
Digital Insights and Trends: Cycling
Using our Planning toolkit*, we wanted to get under the skintight lycra of the cycling category and discover the opportunities out there for brands, and the comms challenge they present. We hope you enjoy what you find inside: 3 key trends for 2020; Spotlight on audience: women, The search opportunity for ebikes.
Insights
Why USELESS works.
In June 2019, we launched USELESS, a beautifully designed platform to help cut plastic waste in London. In under a month, the website was featured in The Evening Standard, Timeout, It’s Nice That, Secret London, LSN Global and used by over 50,000 people. In this article, Nice and Serious co-founder Tom Tapper presents three reasons why he believes USELESS works.
BITE trends & Insights
Interviews
Isabel Ferrer, EMEA Marketing Director Barbie, Mattel
2019 marks the 60th anniversary of Barbie, one of the most iconic dolls in the world. In the midst of a fundamental shift in culture, Isabel Ferrer explores how the doll has evolved to show girls what they can become.
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MadFest
Hosted by Rare Design London
PR and the Proof - Data, Measurement and Demonstrating Value in PR
Hosted by Golin
Google Analytics for Content
Hosted by Ayima
Joining the Dots: Cross-Channel Paid Media
Hosted by Ayima
Personalisation: Unlocking the potential
Hosted by twentysix