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Case Studies

Case Study

British Airways ‘A Royal Welcome’

By W Communications

Following the pandemic, W Communications and British Airways orchestrated a Royal return to transatlantic air travel after 604 days of restrictions.

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Case Study

New Balance Run Clubs - Test Lab Activation

By gung ho

Gung Ho lead all the UK Run Club activities for New Balance, creating an engaged and authentic community of runners, to raise awareness of the brand, key campaigns and product focuses within the UK running community. For this project we created the New Balance Test Lab.

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Case Study

Level Up on a Big Man Ting

By Recipe

Grime's never smelt so good. Old Spice drops diss track to reposition itself as the scent of independence.

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New Work

New Work

Tesco

By BBH London

Tesco literally stands for quality food in a new OOH campaign by BBH London, which replaces the letters of its famous logo with beautiful fr…

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New Work

PizzaExpress

By PrettyGreen

How can PizzaExpress ‘own’ National Pizza Day & outperform the competition in terms of share of voice, to ultimately drive consideration for…

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New Work

Furby

By PrettyGreen

In response to BBC Sounds Joanna McNally Investigates podcast, speculating that Furbys are spying on us, PrettyGreen dispelled just that! Fo…

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New Work

British Gas

By T&Pm

The latest campaign centres around the peace of mind that comes with knowing British Gas is there to quickly resolve any heating or hot wate…

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Industry Insights 2024 Vol. 2

Culture crashing, sporting spotlights and long form storytelling, find out what's on the minds of progressive brands right now.

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Building Culturally Relevant Brands in 2024

Creativebrief hosted a breakfast event in collaboration with Exposure, featuring William Grant & Sons and CultureLab on Wednesday 3rd July.

Catch up now

Creativebrief unveils the trends shaping modern marketing

by Georgie Moreton

The Industry Insights 2024 report explores the topics on marketing leaders minds today

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#DiversityDrivesCreativity 2023 report

Discover some of the most effective, inclusive campaigns from across the Creativebrief marketing intelligence platform in our latest report.

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Power of Agency Brands: In Conversation with Agency Leaders

Creativebrief's Stephanie Nattu interviews senior leaders about strong agency brands.

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The Pitch Positive Pledge: has there been a shift in behaviours?

Campaign UK spoke to Charlie Carpenter, Creativebrief CEO, on the Pitch Positive Pledge a year on.

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Creativebrief’s latest report: The Future of the Pitch

Download our latest report on the future of the pitch

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Agencies

Top 30's Agencies

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Top 30 Viewed

Agency Insight Papers

Insights

Why Sustainability isn' Selling: Don't Lead with Green

Catch A Fire hosted its latest Ignite webinar in early October, the first in a new series, where we, along with a panel of industry experts, tackled the topic of sustainability in relation to consumer behaviour and purchasing motivators. You can find out some of the key insights we took away from this recent in-depth discussion.

Insights

Next Gen Influence

One glance at the content made by today’s creators, and we see a culture in flux. Everything from tone, topics and production norms have changed in the decade since influence’s infancy. To understand what’s coming next, it’s essential for brands and creators to have one eye trained on the next gen of influence. We’ve uncovered five trends illustrating what that next generation will look like.

Insights

How Real People feel about...electric cars

Adoption of electric vehicles seems to have hit some speed bumps. Changing government policies, slowing sales and trade tariffs have all been in the headlines in 2024. Electric Cars were once symbols of the future. So why aren’t we more excited now they are here? We spoke to some real people from across the country, to find out what they really think about EVs. And provide insights to help those involved in marketing the transition.

Insights

How Real People feel about...The Olympics

They feel like biggest thing in the world right now – and certainly one of the biggest marketing opportunities – but just 4 in 10 Britons say they are interested in the Olympic games (YouGov*). That said, in the same survey 57% said they’d rather attend them than a Taylor Swift concert. We spoke to some real people around the country to understand how they feel about the greatest show on earth (the games…sorry, Taylor).


BITE trends & Insights

Fuel Your Imagination

Ginsters and Splendid put a vegetable musical on London’s West End

The Farmonic Orchestra uses humour to showcase the star-quality produce used in Ginsters’ cornish pasties

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Trend

Johnnie Walker targets Après Ski market with Priyanka Chopra Jonas

The global campaign sees the brand partner with Perfect Moment to create a Johnnie Walker Blue Label Ice Chalet bottle with matching carry bag

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Trend

The power of sound: when should your brand re-invest in marketing?

Investing more wisely doesn't mean spending more, Max De Lucia encourages brands to add music to their marketing mix

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Voices

WACL Talent Awards 2025 now open for submissions

In its 20th year WACL’s Talent Awards offers grants for emerging female+ leaders

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Events

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AI: Power and Potential

Hosted by House 337

London
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Gung Ho: Truth Reimagined

Hosted by gung ho

London
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Gung Ho: Truth Reimagined

Hosted by gung ho

London
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Missouri Roundtable: The Serious Business of Pleasure

Hosted by Missouri Creative

London
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Think Forward 2025: The Liveable Web

Hosted by We Are Social

London