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by TBWA\NEBOKO

Case Studies

Case Study

Helping those most in need complete veganuary

By Hell Yeah!

With Veganuary annually calling out to meat eaters and vegetarians alike to go vegan for the month of January, we wanted to help meat-alternative brand THIS™, break through the noise.

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Case Study

Redefining Royal Ascot’s Digital Brand Positioning

By Dept

Ascot Racecourse came to Dept with a unique challenge: it had global brand recognition, but its digital presence was far behind where it wanted it to be. Dept redefined Ascot’s digital brand positioning, and reinvented its online customer experience with a fresh website.

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Case Study

Global PlayStation®5 Launch

By Amplify

PlayStation® turns the world blue for their biggest console launch yet…

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New Work

New Work

Mazda

By VIRTUE

Most electric cars look like toys or ugly toys. Enter the Mazda MX-30: a car that speaks to a design language the electric industry has forg…

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New Work

Portal from Facebook

By TBWA\London

Our latest campaign for Portal from Facebook is an acknowledgement of the difficulties faced by all new mothers during the past year of Coro…

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New Work

Adecco Foundation

By The Maverick Group

The programme sees the world’s second largest Human Resources provider, offering a unique opportunity to Gen Z and Gen Y (18-27 years old) -…

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New Work

DHL Express

By The Maverick Group

It’s not just Santa who delivers at Christmas, and we needed to let the world know. Our animated tale showed viewers how DHL Express is as …

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BITE LIVE 2020: #ThisIsProgress

by Izzy Ashton

Although this year is unlike any other, marked by pervasive global uncertainty, we are still inspired by inclusive industry leaders, stereotype-busting campaigns and the hope that a new generation of creatives bring.

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Thriving Creative Partnerships: All episodes available now

All 10 episodes of our Creativebrief Explores: Thriving Creative Partnerships series are available to watch now. You can find out how the likes of Haribo, WaterWipes, HUN Wine, Persil and more pivoted in a crisis to ensure they were producing the best and most supportive creative work for this time

All episodes available

Bodyform’s #wombstories cut a swathe through the shame surrounding women’s bodies

by Nicola Kemp

A ground-breaking new campaign marks a step-change for the depiction of the lived-experience of women in advertising.

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Why Creativebrief is the single destination for ambitious brand marketers

Creativebrief’s marketing platform helps brand marketers and their teams stay in touch with the complex industry around them

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NABS working parents on how they're dealing with life under lockdown

by NABS

As parents across adland try to get to grips with home-schooling while hitting deadlines, NABS’s working parents share their challenges and top tips for getting through the next few months.

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Agencies

Top 30's Agencies

Discover which agencies get the most views

Top 30 Viewed

Agency Insight Papers

Insights

Reimagining Influencer Marketing

How to connect Likes and Commerce to drive business growth. Big social platforms are leveraging the latest influencer shift into e-commerce by adding new shopping & checkout features. We see this with TikTok Shop Now, Instagram Shopping from Creators, Instagram Branded Content, Pinterest and influencer e-commerce Apps. Our white paper explains how to navigate the new growth space of Influencer Commerce.

Insights

Looking to a cookieless future

You should be aware by now that Google is planning to depreciate third-party cookies within the next year. You’re probably also worried this could have a major impact on your marketing, but you have no idea what to do about it or where to begin. Sound familiar...? Let's look at the 5 things marketers should be doing now.

Insights

How to use TikTok for business

TikTok is one of the world’s most downloaded apps in 2020. The platform is rapidly developing, providing new editing tools for users and businesses. The available ad formats are being constantly updated, so the current offering is not as advanced as on other social platforms, but that should not stop you from trying it out. Thinking about using TikTok ads for your brand or business, but don’t know where to start? Well, you are in the right place!

Insights

From Runway to Gameplay, Fashion Goes Virtual

From sustainability concerns to the pandemic, 3D production has helped fashion labels design at speed—and may prove even more transformative across the customer journey.


BITE trends & Insights

Voices

The social currency and cost of ‘sorry’

Robyn D’Arcy, Senior Analyst at Wunderman Thompson introduces new exclusive media research on why women are still saying sorry more than men and what we should do about it.

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Hot Pick

McVitie’s Jaffa Cakes defies categorisation, inviting its audience to do the same

A new ad from TBWA\London, whilst channelling the brand ethos at its heart, is a joyful reminder of the importance of a little bit of silliness.

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Fuel Your Imagination

The NABS Knowledge Hub

The industry charity’s hub is a vital resource for employees seeking support and advice.

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Trend

Handling hot potatoes: Brand behaviour in the culture war era

Henry Joyce at TMW Unlimited unpacks the furore that surrounded the recent Hasbro Mr Potato Head rebrand and highlights how brands can navigate unavoidable controversy.

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Events