Creativebrief homepage
Stay Connected
Creativebrief brings brands and agencies together to make the industry's most powerful and recognisable work
find out more now
KFC
New Work
BITE LIVE TRENDS: Issue 3, October 2019
by Nicola Kemp
This dedicated trend report wraps up the key themes, learnings and actionable insights from #BITELIVE19 our flagship event, which this year was focused on Making Culture, Breaking Stereotypes.
Download now
Have we reached peak purpose in marketing communications?
by Nicola Kemp
The global climate strike has placed the climate emergency at the very top of the agenda, yet the role of purpose in marketing remains debatable.
Read more
Caroline Casey, Founder, The Valuable 500
by Nicola Kemp
As the Founder of The Valuable 500, Caroline Casey is spearheading a business revolution on disability inclusion and she needs brands to get on board.
Read more
Agency Insight Papers
Insights
Understanding Your Website Visitors: Prospects vs Customers
Ever wanted to look beyond your conversion rate average to reveal the real figures? A website conversion rate might be 3.5% but only 0.4% for prospects, giving a very different picture on performance and your internal priorities. Discover how we developed an approach to identify visitor segments and understand the behaviour of each. Download now to learn how this works.
Insights
Fake News and Advertising: How to Spot The Fake and Find The Facts
Fake news continues to hit the headlines in a shifting landscape where brands and publishers are being caught in the crossfire. We discover the damaging effects of fake news on useful online advertising and how to sort the fact from the fiction.
Insights
OOO Climate Strike
Climate change is a global crisis, one that demands the participation of every citizen to strike it down. In an effort to jumpstart this united front, teen activist Greta Thunberg initiated a worldwide Climate Strike, which asked individuals to leave their desks and join local walkouts.
Insights
Fashion in Advertising by Jose Miguel Sokoloff
MullenLowe Group's Chief Creative Officer asks, "Where did all fashion advertising go?". Read more to find out.
BITE trends & Insights
Events
Driving Decisions: Travel
Hosted by Total Media Group Ltd.
Google Analytics for Marketers
Hosted by Ayima
Joining the Dots: Cross-Channel Paid Media
Hosted by Ayima