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By Dragon Rouge
Rebranding CM Investment Solutions Limited to Lumyna following acquisition by Generali Group from Bank of America Merrill Lynch - development of strategy, name, and identity.
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By Gravity Road
The story of how Sainsbury’s won Christmas with an internet joke.
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By Gravity Road
Building brand trust through branded entertainment.
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by Izzy Ashton
The launch of the first BITE Trends Report.
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We live in a digital age that is transforming healthcare. So, how do we adapt to the digital future of the NHS? New solutions are critical to embrace the benefits of improved digital technology in personalised care, while ensuring that patients are not marginalised in the process. Dr Eric Topol, a US cardiologist, geneticist and digital medicine expert explores how to support the deployment of digital healthcare technologies throughout the NHS, read our report based on this review here.
Multiple digital technologies are helping to shape today’s businesses, so it’s crucial that organisations’ mission-critical solutions are talking to one another. That’s why agile, seamless integration is key to avoiding future commercial failure.
As a media planner, one of the real hindrances of our jobs is the influence of bias, both internal and external. This topic is one that truly fascinates me, and I have followed the endless debate about bias over the years as they change, grow and appear or disappear according to external forces. It would be an impossible task to analyse the impact of the full spectrum of stimuli, but here I hope you will humour me as I examine a few key elements I believe are worth exploring.
The much-hyped finale of Game of Thrones was a triumph for linear TV. It’s no secret that linear TV viewing is decreasing, whilst Video on Demand viewership is on the rise, but Game of Thrones successfully bucked this trend and smashed the ratings out of the park. The Game of Thrones supremacy challenges all the trends we are seeing in TV viewing, so how can brands take advantage of these major TV moments with clever advertising and on point messages?
TimeTo’s hard hitting campaign is a reminder of the need to continue the drive to eradicate sexual harassment in advertising.
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