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University Partnerships Programme (UPP)
by Hatched
Case Studies
Case Study
British Heart Foundation - You're Full Of It
By eight&four
Air Pollution levels across the UK are dangerously high but there is little understanding of the dangers we face just by stepping outside of our homes. We were tasked with working with the BHF to lobby the Government to change the laws around air toxicity.
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Case Study
Tourism Western Australia - Inspiring friends and families to reunite with loved ones living in Australia
By eight&four
Tourism Western Australia’s first brief to us was to inspire a target audience to visit Perth and explore the rest of Western Australia by booking flights through DialAFlight.
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New Work
Tesco
By BBH London
Today, Tesco will be the first major retailer in the UK to stock a more diverse range of skin tone plasters, available in light, medium and …
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Creativebrief Explores: An honest conversation about respect and the pitch
Exploring the theme of respect between brands and agencies; focusing but not restricted to the pitch process.
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Why Creativebrief is the single destination for ambitious brand marketers
Creativebrief’s marketing platform helps brand marketers and their teams stay in touch with the complex industry around them
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How marketers can adapt to the Squiggly Career
by Izzy Ashton
The Creativebrief X Squiggly Careers event highlighted how individuals and organisations must shift their approach to career development and talent retention.
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BITE LIVE TRENDS: Issue 3, October 2019
by Nicola Kemp
This dedicated trend report wraps up the key themes, learnings and actionable insights from #BITELIVE19 our flagship event, which this year was focused on Making Culture, Breaking Stereotypes.
Download nowAgencies
Agency Insight Papers
Insights
2020 Clarity In Design Thinking
Design thinking (a guide to solving problems, in a user-centric way) is a term that describes the practical, process led structure that has informed modern day design in fields from architecture to engineering, product to creative. The basic process consists of five core steps, a tried and tested sequence that can be applied to a range of disciplines to seek out clear, substantiated solutions to real-world problems.
Insights
Brave or an ad industry in-joke? Burger King’s mouldy Whopper
Burger King’s new ad has split opinions. Our Head of Strategy, David Proudlock, makes a case ‘for’.
Insights
A day in the life of... Helen James, MD of Crispin Porter Bogusky London
Econsultancy took a trip to Crispin Porter Bogusky, to speak to London MD, Helen James. She admits her friends think her job is ‘Mad Men-esque’ - so hopefully they’re reading this and will get a better idea of what her average day looks like.
Insights
When and why you should review your storytelling strategy
One of the last in line thoughts in the marketing mix, despite the climate and culture screaming loud and proud about brand trust, authenticity and the importance of engagement, is often PR and storytelling. Part of this is due to the supporting cast rather than centre stage role PR might be playing for brands. Which is why our self analysis test on the questions you should be asking of your PR might help decide whether your approach is on point or off piste, and punching or falling short.
BITE trends & Insights
Fuel Your Imagination
Universal Music release a handbook for embracing neurodiversity in the creative industries
With their Creative Differences handbook, Universal Music is providing an example of a company acting rather than talking; creating a solution for a space where they couldn’t see one, and sharing that solution across the industry.
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Hot Pick
Macmillan depicts the initial emotional turmoil of cancer diagnosis
Macmillan's latest ad is a lesson in how a charity can compassionately but directly tell people who need them about their services, while also conveying the emotional turmoil people experience when they are first confronted with their diagnosis.
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Somo asks One Question: How do we design products for people and profit?
Hosted by Somo Global
Paid Media for Branding Campaigns FREE training
Hosted by Ayima
Retail Transformation Leadership Dinner (with Esprit CEO, Danny Barrasso)
Hosted by ENGINE
How To Use Behavioural Science To Boost Trust In Your Brand
Hosted by Total Media Group Ltd.
How To Thrive In A Search World Dominated By Marketplaces And Super-Sites
Hosted by Organic