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by Impero

Case Studies

Case Study

Hertz British Collection

By TVC Group

Hertz was unveiling The British Collection, a new premium concierge customer experience, to the UK market. TVC was tasked with reaching a new target audience of brand and lifestyle-conscious trend followers.

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Case Study

Pushing the right buttons to reinvent the OTIS brand

By TVC Group

Our award-winning campaign for elevator company OTIS built an emotional connection and changed the narrative from being product-led to one focussing on the human stories playing out every day in the humble elevator

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Case Study

ghd x Pink: My Tattoo. My Story.

By Southpaw

To raise $1m for breast cancer charities by supporting ghd’s limited edition Pink campaign. The brief was to present a creatively powerful, highly emotive, women-empowering and influential multi-channel idea. ghd wanted to go back to its roots with more emotive storytelling.

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New Work

New Work

Solace Women's Aid

By STACK

We used a new, innovative Twitter feature to raise awareness of hidden domestic abuse. Users initially see a photo of a seemingly happy coup…

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New Work

Canadian Affair

By Accord Marketing

New consumer television advert for Canadian Affair, which portrays Canada as a transformational destination - as seen through the eyes of th…

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New Work

KFC

By Mother London

When you’ve had your hands full of the Colonel’s Original Recipe chicken, there’s really only one thing to do…

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New Work

Kapten

By Recipe

Kapten is the 2nd largest ride-hailing app service both in France and in the UK and this integrated European campaign, ‘Buttocks’ encourages…

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Creativebrief Explores: An honest conversation about respect and the pitch

Exploring the theme of respect between brands and agencies; focusing but not restricted to the pitch process.

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Why Creativebrief is the single destination for ambitious brand marketers

Creativebrief’s marketing platform helps brand marketers and their teams stay in touch with the complex industry around them

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How marketers can adapt to the Squiggly Career

by Izzy Ashton

The Creativebrief X Squiggly Careers event highlighted how individuals and organisations must shift their approach to career development and talent retention.

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BITE LIVE TRENDS: Issue 3, October 2019

by Nicola Kemp

This dedicated trend report wraps up the key themes, learnings and actionable insights from #BITELIVE19 our flagship event, which this year was focused on Making Culture, Breaking Stereotypes.

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Agencies

Top 30's Agencies

Discover which agencies get the most views

Top 30 Viewed

Agency Insight Papers

Insights

Businesses must restructure to challenge traditional notions of leadership

Anna Coscia, Planning Director at Quiet Storm, argues that society still associates power with masculinity, presenting a case for business restructuring which allows women and men to lead in a more inclusive way.

Insights

Why We Use Umbraco to Benefit our Clients

Here at Cogent, Umbraco is our choice of Content Management System which powers over 700 of our client’s websites, from simple blog sites to installations that control hundreds of websites with complex extended functionality. Harriet Lawrie, Full-Stack Developer at Cogent, discusses why the togetherness agency uses Umbraco to benefit our clients.

Insights

Top Tips for Media Relations

It goes without saying that PR is far more complex than it used to be. Traditional media is no longer the monopoly and is just the tip of the iceberg that professionals need to consider in their approach to getting clients in the news – or even better, getting them to be the news. Cogent’s PR Account Manager, Aamina, shares her top tips for nailing media relations.

Insights

2020 Clarity In Design Thinking

Design thinking (a guide to solving problems, in a user-centric way) is a term that describes the practical, process led structure that has informed modern day design in fields from architecture to engineering, product to creative. The basic process consists of five core steps, a tried and tested sequence that can be applied to a range of disciplines to seek out clear, substantiated solutions to real-world problems.


BITE trends & Insights

Voices

Wunderman Thompson invites staff to write “letters from the heart”

As part of an initiative to celebrate LGBT+ History Month, Wunderman Thompson asked staff to write poems, “letters from the heart”, on what LGBTQIA+ means to them.

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Thought Leadership

Getty Images unveils the forces driving visual conversation

As Getty Images celebrates its 25th anniversary, the company is focusing on helping brands navigate an ever-crowded visual landscape, through the power of visual language and storytelling.

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Hot Pick

Tesco says it’s ‘about bloody time’ for inclusively toned plasters

A product like Tesco's plasters in three skin tones demonstrates the power that can come from listening to a community and understanding their everyday lived experience.

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BITE Focus

Bournemouth

Matt Clarke, Client Director at Walker, is our South Coast tour guide, showing us some of the sights, & explaining why more and more people are swapping city living for a healthy dose of sea air, down in sunny Bournemouth.

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Events