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The Ordinary

by Uncommon Creative Studio

Case Studies

Case Study

England Amputee Lionesses | Missing

By Kitchen Advertising ltd

The England Amputee Lionesses weren’t just missing funding to get to the World Cup - they were missing visibility. We built a campaign around what was truly The ‘Missing’ campaign highlighted their absence from media, funding, and the pitch itself.

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Case Study

We Are The NHS

By MullenLowe UK

We Are The NHS showcases the incredible value of working in care. Through powerful stories, the campaign highlights the personal rewards of supporting others and encourages more people to consider this vital, fulfilling, and meaningful career path.

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Case Study

Feel the Power | Snapdragon X 1000heads

By 1000heads

Snapdragon needed to make its crucial role in powering the amazing features of the world's most innovative smartphone technology stand out. 1000heads collaborated with the brand to develop the social-centric Feel the Power campaign.

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New Work

New Work

Supercell

By Uncommon Creative Studio

Mobile game giant Supercell taps Gordon Ramsey in the latest campaign for farming video game, Hay Day. Alongside entering the game, the laun…

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New Work

Adult Social Care

By MullenLowe UK

The Make Care Your Career campaign shines a spotlight on the fulfilling & meaningful roles in social care. Through real stories, it encourag…

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New Work

Knorr

By MullenLowe UK

We know food brings people together, so we teamed up with Tinder to prove that cooking is the ultimate green flag. The campaign lets singles…

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New Work

The Ordinary

By Uncommon Creative Studio

In this recent campaign, The Ordinary has shaken up big beauty like never before, releasing a series of white papers, accessible to all, tha…

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Industry Insights 2024 Vol. 2

Culture crashing, sporting spotlights and long form storytelling, find out what's on the minds of progressive brands right now.

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Diversity Drives Creativity Report 2024

Throughout this year, we have been championing campaigns from across the Creativebrief network which prove that purpose works and diversity really does drive creativity.

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Building Culturally Relevant Brands in 2024

Creativebrief hosted a breakfast event in collaboration with Exposure, featuring William Grant & Sons and CultureLab on Wednesday 3rd July.

Catch up now

Creativebrief unveils the trends shaping modern marketing

by Georgie Moreton

The Industry Insights 2024 report explores the topics on marketing leaders minds today

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Power of Agency Brands: In Conversation with Agency Leaders

Creativebrief's Stephanie Nattu interviews senior leaders about strong agency brands.

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Creativebrief’s latest report: The Future of the Pitch

Download our latest report on the future of the pitch

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Agencies

Top 30's Agencies

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Top 30 Viewed

Agency Insight Papers

Insights

THE Year Ahead: Safeguarding The Agency/Client Relationship

A good agency/client relationship is a critical success factor – for either party and marketing effectiveness, too. Yet, pressures on this relationship have never been greater. And there’s little, if any, indication of this improving as 2025 gets underway. So, what can we do?

Insights

2025 Trends: The Future Belongs to the Impatient

The time to move forward is now. Because the future belongs to the impatient. AI transformation is a phenomenon happening right now—and it is set to define the success of brands, businesses, and organisations in 2025 and beyond. In this AI trends report, we dive into AI transformation in 2025, featuring what’s ahead and how you can transform your brand.

Insights

Capturing fragmented audiences in the media industry

In today's media landscape, audiences are fragmented across platforms like TikTok, YouTube, and CTV. To stay competitive, media brands should shift focus from broad reach to deeper engagement. Strategies include navigating algorithm-driven media, tapping into niche communities, creating platforms for diverse audiences, and leveraging in-person experiences to enhance connections and capture market share.

Insights

The telco transformation

DEPT®'s report explores the telecom industry's shift from connectivity providers to digital service enablers. With 5G, AI, and edge computing advancements, telcos must evolve to offer comprehensive digital solutions. The report addresses pressures from tech disruptors and rising demand for seamless experiences, highlighting opportunities for adaptable telcos. Key topics include AI operationalization, 5G monetization, edge computing, and reimagining business models for digital transformation.


BITE trends & Insights

Fuel Your Imagination

Cher turns back ‘thyme’ with Uber Eats

The ‘Get almost, almost anything campaign’ humorously combines star power and storytelling.

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Trend

NatWest inks sponsorship deal with ParalympicsGB

The bank will become the official banking partner for the games and will extend its ongoing partnership with Team GB.

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Hot Pick

Trainline encourages environmentally friendly Brits with: ‘bums on board’

The campaign from Dept uses humour to deliver an important message about sustainability.

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Trend

Super Bowl LIX: How brands can score a creative touchdown

Robert Volten, Business Lead at Chuck Studios, urges brands to stop renting fame, and build something that lasts.

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