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Case Studies
Case Study
Reach Out And Touch It
Switzerland had been losing winter footfall YoY to other countries due to a perception of it being old fashioned and expensive. We developed an idea that engaged both consumers and travel agents alike, allowing them to authentically experience the country.
Read MoreNew Work
New Work
Humanise
Co-created The Humanise Movement with Heatherwick Studios to get policy-makers and public to fight against the trend of boring buildings, a…
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New Work
Squad Busters
Squad Busters is the first global launch in over 5 years from mobile game giant Supercell. The game trailer brought together a Hollywood cas…
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New Work
Chelsea FC
A new brand narrative that captures the club’s iconic past, and brings it together under a shared ambition for the future. As well as a new …
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New Work
Women's Equality Party
By Quiet Storm
The Women’s Equality Party is launching a campaign, created by Quiet Storm, to raise awareness about child poverty – an issue that wasn't ta…
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Building Culturally Relevant Brands in 2024
Creativebrief hosted a breakfast event in collaboration with Exposure, featuring William Grant & Sons and CultureLab on Wednesday 3rd July.
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Industry Insights 2024
Playing in culture, getting nostalgic and embracing the weird (and wonderful), find out what's on the minds of progressive brands right now.
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Creativebrief unveils the trends shaping modern marketing
by Georgie Moreton
The Industry Insights 2024 report explores the topics on marketing leaders minds today
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#DiversityDrivesCreativity 2023 report
Discover some of the most effective, inclusive campaigns from across the Creativebrief marketing intelligence platform in our latest report.
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Power of Agency Brands: In Conversation with Agency Leaders
Creativebrief's Stephanie Nattu interviews senior leaders about strong agency brands.
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The Pitch Positive Pledge: has there been a shift in behaviours?
Campaign UK spoke to Charlie Carpenter, Creativebrief CEO, on the Pitch Positive Pledge a year on.
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Creativebrief’s latest report: The Future of the Pitch
Download our latest report on the future of the pitch
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Agency Insight Papers
Insights
Introverts Need Exercise, Too. How Can Sports Brands Up Their Game With Us?
Despite a growing love for fitness, many introverts feel sports brands don't resonate with them. They enjoy running, swimming, and cycling but avoid highly social activities like triathlons and "bro energy" environments. While they value premium sports gear, they dislike shopping at stores that feel like nightclubs. Introverts like sports' vulnerability and creativity but seek brands that acknowledge their less social fitness journey.
Insights
How to reduce the sustainability price premium
To make sustainability the norm amid a cost-of-living crisis, marketers must reduce the sustainability premium. Key strategies include building brand demand, reinvesting extra sales into customer value creation, and aligning customer and environmental benefits to enhance brand credibility.
Insights
Football’s fashion own goal
Football should leverage its fashion potential, as Lionel Messi’s pink Inter Miami shirt made Vogue's top ten list. Despite being the world's biggest sport, football lags in fashion influence compared to basketball and tennis. Paris Saint-Germain excels by collaborating with top fashion brands. Other clubs should follow PSG's lead, treating kit launches as major branding opportunities and not just sports merchandise.
Insights
The Super Bowl: How Sporting Events Supercharge Brand Campaigns
As Super Bowl LVIII in Las Vegas features the Chiefs vs. 49ers, the spotlight is on the commercials. Major sports events like the Super Bowl are golden opportunities for brands to capture undivided attention in a hyper-personalized world. Live sports resist on-demand streaming, making real-time viewing and ad breaks culturally significant. Brands must creatively integrate to maximize impact, as seen with Apple, Budweiser, and Coca-Cola.
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