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Goodfella's

by Cirkle

Case Studies

Case Study

The Big Broth

By Wild Card

Championing CentrePoint's Big Broth initiative to raise funding for London's young homeless through 'soup parties' - a campaign delivering almost 450 editorial hits, creating film, partnering with influencers and making a difference

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Case Study

The Ginnettone: creating and retailing a Gin Mare share of Christmas

By Wild Card

Reinventing the Christmas classic Panettone to champion Gin Mare's festive fit with disruption, challenge and media appeal: a story of Harvey Nicholls brokered listings, Theo Randall creations, the right kind of olives and a shed load of tastings.

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Case Study

Kahlúa flavours redesign

By Dragon Rouge

Injecting new life into Kahlúa's portfolio through a revamp of its flavours offer

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New Work

New Work

Stonewall

By Mr.President

For Stonewall's 30th birthday, we used the famous Stonewall star to highlight 30 of the charity’s most-notable moments of equality over the …

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New Work

Elmlea

By Wild Card

To work with the news agenda on Stop Food Waste Day we partnered Elmlea, the longer lasting cream alternative, with fridge items thrown awa…

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New Work

New York Bakery Co

By Wild Card

Pizza day or Bagel day? They fell on the same date but no worries when we combined them to create the first Bagelliza, a New York Bakery Co …

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New Work

Stork

By Wild Card

With insights revealing 'new' baking occasions included cake for box set binges/appointment TV, we undertook the baking of a life sized 'Hou…

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BITE TRENDS: Issue 1, March 2019

by Izzy Ashton

The launch of the first BITE Trends Report.

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Creativebrief Events

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Agencies

Top 30's Agencies

Discover which agencies get the most views

Top 30 Viewed

Agency Insight Papers

Insights

Experiential pleasures and the 'win' over pure sampling

With a sea of brand in hand experiences thrown our way every day, does this have an impact when products are shared out of context, story free and without an integrated thread? Why investing in the rounded experience delivers on value, expectation and values.

Insights

Being issues and crisis ready in an online world

Reflections on the modern-day challenges for comms teams to respond to breaking news stories in a timely and appropriate way. Looking at the layers of investigation and the multiple stakeholders required to input into the formulation of these statements, and the race to meet increasingly tight journalist deadlines.

Insights

Winning with Tech in Grocery Retail Sales & Marketing

Our Head of Retail Comms attended The Grocer's Annual Conference. Read here for what it means for brands.

Insights

BREW-HA-HA - BATTLING OVER INTELLECTUAL PROPERTY IN PR

Tin Man founder Mandy Sharp discusses intellectual property in PR in light of the Brew Dog and Manifest furore.


BITE trends & Insights

Trend

Who dares wins: Tackling the problem of Army recruitment

By combining an enduring truth about the Army with a modern insight about Britain today, we unlocked powerful new relevance for the Army.

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Interviews

Sinéad Gray, Managing Partner, Kindred

As part of Kindred’s all female management team, Sinéad Gray is at the forefront of a new wave of creative leaders reimagining the creative workplace of the future.

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Hot Pick

Mercedes-Benz Vans UK, 'The Entrepreneur Gene Project' by Mr President

In the age of the entrepreneur, the notion that ‘everyone has a book in them’ has extended to the idea that we all have a business idea in us. Or at least, most of us think we do.

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Fuel Your Imagination

File under ‘Unresolved’

The average individual in the UK spends 24 hours a week on social media, according to a report published by Ofcom in 2018. And what do you do when you’re on there?

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Events