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Case Studies

Case Study

Fred Perry - The original twin tip

By Wax/On

Starting with the legendary Black/Champagne/Champagne colourway, our challenge was to celebrate Fred Perry’s iconic ‘twin-tipped’ shirts globally through a “niche but loud” multi-channel campaign across paid, owned and earned.

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Case Study

Doddle - The perfect place for your presents

By Wax/On

For Doddle, the e-commerce click+collect and returns business, we created a Christmas campaign that tapped into shoppers’ anxiety around safely receiving home delivered Christmas shopping.

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Case Study

British Heart Foundation - Dechox

By Wax/On

Dechox is the British Heart Foundation’s fundraising campaign that encourages people to give up chocolate for a month. We re-energised the initiative with an animated TV spot and social content packed with humour. The cheeky creative asked people to ‘Send chocolate packing’.

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New Work

New Work

El Al Airlines

By Accord

Accord were tasked with designing a brilliantly joined-up London Underground and paid social campaign for El Al Airlines, Israel’s national …

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New Work

Glenfiddich Grand Cru

By Space

Creating a new audience and whisky occasion with the launch of Glenfiddich Grand Cru. A 23 y/o single malt finished in rare French cuvée cas…

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New Work

South Africa Tourism

By BD Network

We were briefed to create the South Africa Tourism stand for the World Travel Market. As part of our production we created 6 illustrated pil…

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New Work

Pronamel

By Cirkle

Immersing consumers in Pronamel at Stylist Live, using influencers to launch npd innovation whilst educating on the importance of enamel pro…

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BITE LIVE TRENDS: Issue 3, October 2019

by Nicola Kemp

This dedicated trend report wraps up the key themes, learnings and actionable insights from #BITELIVE19 our flagship event, which this year was focused on Making Culture, Breaking Stereotypes.

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Have we reached peak purpose in marketing communications?

by Nicola Kemp

The global climate strike has placed the climate emergency at the very top of the agenda, yet the role of purpose in marketing remains debatable.

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Caroline Casey, Founder, The Valuable 500

by Nicola Kemp

As the Founder of The Valuable 500, Caroline Casey is spearheading a business revolution on disability inclusion and she needs brands to get on board.

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Agencies

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Agency Insight Papers

Insights

Human Magazine Issue #7 - Travel For Good

This is an open invitation for submissions from any organisation involved in tangible initiatives of Sustainable Travel.

Insights

WHAT IS SUSTAINABLE TRAVEL AND HOW DO WE DO IT... BEFORE IT’S TOO LATE?

We have a simple choice in our industry: to be part of either the problem, or the solution. We all face daily commercial realities that impinge upon our business decisions. Bills and salaries need to be paid and livelihoods maintained. But sometimes we are fortunate to work on things that can have a positive impact on society and the environment. Here we look at how humans must start walking the walk to create more sustainable travel.

Insights

Digital Insights and Trends: Cycling

Using our Planning toolkit*, we wanted to get under the skintight lycra of the cycling category and discover the opportunities out there for brands, and the comms challenge they present. We hope you enjoy what you find inside: 3 key trends for 2020; Spotlight on audience: women, The search opportunity for ebikes.

Insights

Why USELESS works.

In June 2019, we launched USELESS, a beautifully designed platform to help cut plastic waste in London. In under a month, the website was featured in The Evening Standard, Timeout, It’s Nice That, Secret London, LSN Global and used by over 50,000 people. In this article, Nice and Serious co-founder Tom Tapper presents three reasons why he believes USELESS works.


BITE trends & Insights

Thought Leadership

“2019 is the year of individual togetherness”: Disney explores a new era of inclusive creativity

A panel discussion hosted by Disney looked at the progressive brands smashing stereotypes, creating room for conversations and shifting the visual language.

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Thought Leadership

M&C Saatchi open the door to the next generation of talent through the Carbon Academy

A groundbreaking partnership with the University of Greenwich has shown the power of action when it comes to increasing diversity in advertising.

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Voices

Diageo CMO: “Too few women are in creative leadership positions”

Syl Saller, CMO of Diageo has called on the industry to increase the number of women in creative leadership roles, rolling out the #CreativeComeback scheme to the US and India.

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Interviews

Isabel Ferrer, EMEA Marketing Director Barbie, Mattel

2019 marks the 60th anniversary of Barbie, one of the most iconic dolls in the world. In the midst of a fundamental shift in culture, Isabel Ferrer explores how the doll has evolved to show girls what they can become.

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Events