Creativebrief brings brands and agencies together to make the industry’s most powerful and recognisable work
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By Appnovation
Coffee is big business but you need to understand it from the expert's point of view. Plant-based products are frequently tried initially by coffee drinkers, so we wanted to find out how the rise of plant-based products has changed and challenged the Barista’s day-to-day life.
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JAA developed a journey-based approach to support Plan UK’s fundraising activity, aimed at recruiting sponsors for children in developing countries. By exploring and understanding the diversity of donor journeys we were able to create a digital pathway to securing sponsorship.
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By Keko London
To promote the latest Porsche Panamera, we created a three-part 3D audio test-drive. Capturing the most memorable, emotive moments of a real…
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by Izzy Ashton
Although this year is unlike any other, marked by pervasive global uncertainty, we are still inspired by inclusive industry leaders, stereotype-busting campaigns and the hope that a new generation of creatives bring.
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All 10 episodes of our Creativebrief Explores: Thriving Creative Partnerships series are available to watch now. You can find out how the likes of Haribo, WaterWipes, HUN Wine, Persil and more pivoted in a crisis to ensure they were producing the best and most supportive creative work for this time
All episodes available
by Nicola Kemp
A ground-breaking new campaign marks a step-change for the depiction of the lived-experience of women in advertising.
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Creativebrief’s marketing platform helps brand marketers and their teams stay in touch with the complex industry around them
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by NABS
As parents across adland try to get to grips with home-schooling while hitting deadlines, NABS’s working parents share their challenges and top tips for getting through the next few months.
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Making predictions after a year like 2020 may sound risky. But because of the sustained nature of the pandemic, the associated lockdowns and the fact that so much of the world experienced the same things at the same time, even nascent trends have become established. And - here's the first prediction - plenty of them appear to be here to stay.
How will we shop in 2021 and beyond? Download our report which delves into the trends of the trends that show what will drive consumer purchasing in 2021.
Read our report as unpack and decode how brands are building status with Gen-Z and the street culture tribes through the lens of the traditional marketing mix.
A digital marketplace is a powerful channel for a brand to reach audiences who are already in the mindset to shop. But all too often, brands risk drowning in a sea of sameness when sticking within rigid ecommerce formats that focus solely on conversion and not enough on brand building. Through the BrandLab partnership between Latin American marketplace Mercado Libre and MediaMonks, brands can better show up for audiences at any stage of their buying journey on the platform.
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