BITE LIVE 2020
#ThisIsProgressCatch up now
Stretching Peroni into New Areas with Mais Croccante
This new bar snack has been developed for international distribution at a time when people are looking for brand experiences to offer both value and differentiation, ultimately enhancing the consumer’s on-trade experience.Read More
BITE LIVE 2020: #ThisIsProgress
by Izzy Ashton
Although this year is unlike any other, marked by pervasive global uncertainty, we are still inspired by inclusive industry leaders, stereotype-busting campaigns and the hope that a new generation of creatives bring.Read more
Thriving Creative Partnerships: All episodes available now
All 10 episodes of our Creativebrief Explores: Thriving Creative Partnerships series are available to watch now. You can find out how the likes of Haribo, WaterWipes, HUN Wine, Persil and more pivoted in a crisis to ensure they were producing the best and most supportive creative work for this timeAll episodes available
Bodyform’s #wombstories cut a swathe through the shame surrounding women’s bodies
by Nicola Kemp
A ground-breaking new campaign marks a step-change for the depiction of the lived-experience of women in advertising.Read more
Why Creativebrief is the single destination for ambitious brand marketers
Creativebrief’s marketing platform helps brand marketers and their teams stay in touch with the complex industry around themRead more
NABS working parents on how they're dealing with life under lockdown
As parents across adland try to get to grips with home-schooling while hitting deadlines, NABS’s working parents share their challenges and top tips for getting through the next few months.Read more
Agency Insight Papers
The new customer journey: Evolving the omnichannel shopping experience
It's time for a new customer journey and for retailers to evolve their all new ultimate omnichannel shopping experience, writes Kam Phullar, our Lead Strategist at Feed.
The Cocktail Party Effect: What every successful campaign should know about attention
The psychology underlying attention, the limits of personalisation, and how behavioural insights drive positive engagement with your next campaign.
Why brands need to stop happy washing to win
Anna Salda, Senior Strategist at CPB on the importance of moving away from perfection towards portraying real authenticity, to a world that isn’t perfect but that still inspires.
BITE trends & Insights
GENIE Talent dials up the creative inspiration with an advent calendar like no other
From the first of December, GENIE will be delivering a daily dose of creative inspiration via its virtual calendar, a welcome reminder of the ability of creativity to flourish, even in the midst of constraint.Read More
What's Next for Brand Safety in 2021?
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The new face of luxury - How Gen Z are driving change for the world's most prestigious brands
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