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Case Studies

Case Study

Lost in the Countryside (Google Pixel 4)

By MediaMonks

As part of the global launch of new Google Pixel 4, we were briefed with creating smart, locally relevant stories to launch the new, improved Google Assistant in the UK market.

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Case Study

Mr Tom: Getting stocked in the 'big 4' supermarkets

By S3 Advertising

Asking both customers and buyers to ‘Show Us They’re Nuts’...

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Case Study

Stretching Peroni into New Areas with Mais Croccante

By &Ugo

This new bar snack has been developed for international distribution at a time when people are looking for brand experiences to offer both value and differentiation, ultimately enhancing the consumer’s on-trade experience.

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New Work

New Work

Monster Munch

By Splendid Comms

Walkers launched ‘Monster’ shaped Monster Munch following ongoing debate on the snack’s true shape: claw with four fingers or monster with t…

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New Work

Milk & More

By Bray Leino

Rejoice! Our creative work for Milk & More celebrates the virtues of a plastic free, organic Christmas delivered to your door. The angelic v…

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New Work

Vodafone

By Ogilvy UK

Our new Christmas TV spot for Vodafone focuses on the relationship between a brother and sister as winter brings the first snowfall of the s…

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New Work

Pickl

By CellarDoor

Having been open for 18 months, we took the chance to go back and see how we have helped evolve a new brand in a bustling market, and in so …

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BITE LIVE 2020: #ThisIsProgress

by Izzy Ashton

Although this year is unlike any other, marked by pervasive global uncertainty, we are still inspired by inclusive industry leaders, stereotype-busting campaigns and the hope that a new generation of creatives bring.

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Thriving Creative Partnerships: All episodes available now

All 10 episodes of our Creativebrief Explores: Thriving Creative Partnerships series are available to watch now. You can find out how the likes of Haribo, WaterWipes, HUN Wine, Persil and more pivoted in a crisis to ensure they were producing the best and most supportive creative work for this time

All episodes available

Bodyform’s #wombstories cut a swathe through the shame surrounding women’s bodies

by Nicola Kemp

A ground-breaking new campaign marks a step-change for the depiction of the lived-experience of women in advertising.

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Why Creativebrief is the single destination for ambitious brand marketers

Creativebrief’s marketing platform helps brand marketers and their teams stay in touch with the complex industry around them

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NABS working parents on how they're dealing with life under lockdown

by NABS

As parents across adland try to get to grips with home-schooling while hitting deadlines, NABS’s working parents share their challenges and top tips for getting through the next few months.

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Agencies

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Agency Insight Papers

Insights

The new customer journey: Evolving the omnichannel shopping experience

It's time for a new customer journey and for retailers to evolve their all new ultimate omnichannel shopping experience, writes Kam Phullar, our Lead Strategist at Feed.

Insights

The Cocktail Party Effect: What every successful campaign should know about attention

The psychology underlying attention, the limits of personalisation, and how behavioural insights drive positive engagement with your next campaign.

Insights

Why brands need to stop happy washing to win

Anna Salda, Senior Strategist at CPB on the importance of moving away from perfection towards portraying real authenticity, to a world that isn’t perfect but that still inspires.

Insights

WHY TRUMP LOST

Our US Election learnings for marketers in today's City AM, and the messaging and targeting mistakes made by Trump.


BITE trends & Insights

Trend

Immersive entertainment will be the phoenix that rises from the ashes of 2020

Daniel Hemsley, Managing Director at Swamp Motel on the opportunity that immersive, online entertainment provides for both brands and businesses alike.

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Voices

Fearlessly failing: Finding your voice amid life’s challenges

Sairah Ashman, Global CEO at Wolff Olins explores the lessons and advice shared at a recent TEDx Women event to address fearlessness, from failing to leadership to finding your purpose.

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Voices

Not the year ahead: Beauty

This year the need for beauty was more apparent than ever, and that won’t change, writes SEEN Group’s Executive Creative Director Nicola Moulton.

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Fuel Your Imagination

GENIE Talent dials up the creative inspiration with an advent calendar like no other

From the first of December, GENIE will be delivering a daily dose of creative inspiration via its virtual calendar, a welcome reminder of the ability of creativity to flourish, even in the midst of constraint.

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Events