Case Study
Putting Fashion Back in the Supermarket
By ODD London
Strategic and creative repositioning to deliver the highest recall in F&F's history.
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Three UK
by Gravity Road
Case Studies
Case Study
PizzaExpress
By Bulletproof
Create a solid master brand proposition for PizzaExpress retail packaging to drive consumer reappraisal and improve navigation across the extensive cross-category range.
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Case Study
FAW
By Bulletproof
The FAW challenged Bulletproof to deliver a new identity that would encompass all football in Wales. An inclusive brand embodying the FAW’s motto of ‘Together, Stronger’ and reflecting the vital role it plays in supporting and encouraging players and fans throughout football.
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New Work
Experian
By BBH London
Other companies offer similar people similar deals. But as Experian has the relevant insights, with most successful lending decisions being…
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New Work
Patek Philippe
It's been 23 years since we started working with Patek Philippe and since we gave them the phenomenally successful 'Generations' campaign. T…
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New Work
Quaker Oats
Quaker Oats has teamed up with British diving champion, Tom Daley, to help the nation kickstart its day by following the Olympian’s winning …
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BITE LIVE TRENDS: Issue 3, October 2019
by Nicola Kemp
This dedicated trend report wraps up the key themes, learnings and actionable insights from #BITELIVE19 our flagship event, which this year was focused on Making Culture, Breaking Stereotypes.
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Have we reached peak purpose in marketing communications?
by Nicola Kemp
The global climate strike has placed the climate emergency at the very top of the agenda, yet the role of purpose in marketing remains debatable.
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Caroline Casey, Founder, The Valuable 500
by Nicola Kemp
As the Founder of The Valuable 500, Caroline Casey is spearheading a business revolution on disability inclusion and she needs brands to get on board.
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Agency Insight Papers
Insights
Why young people feel shut out of health
Gen Z is breaking the rules and rewriting notions of training, so we need to find new ways for fitness/training/sports brands to matter to them.
Insights
PODCASTS: THE GENERALIST'S SECRET WEAPON
As podcasts continue to evolve, as brands even get in on the act by creating their own, & as the format can help you become a better account person, Jamie Elliot, CEO of the Gate London introduces us to five of his favourites.
Insights
BEYOND THE FREE FRUIT BOWL: WHAT THE AD INDUSTRY REALLY NEEDS TO DO ON MENTAL HEALTH
The Gate's creative, Beth Grace, challenges the industry norms surrounding employees' and their mental health.
Insights
Dragon Rouge London's Executive Creative Director David Beare on nurturing creative talent
Having recently taken over the creative helm at Dragon Rouge’s London office after seven years at the business, David Beare shares valuable insight into leading and nurturing talent. Read the interview at https://www.dba.org.uk/resources/creative-leadership-david-beare/?mc_cid=d01a04ef58&mc_eid=2a3d813e51
BITE trends & Insights
Fuel Your Imagination
Starbucks & Uber Eats partner to make coffee more convenient
Consumers are placing an increased focus and reliance on digital relationships when it comes to interacting with brands and retailers. With this service, Starbucks aims to reach not just the consumer who walks into a physical store, but also those who will simply browse the Uber Eats app on their phone.
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Events
DRIVE - Perfecting the Echo Chamber | Senior Marketers Forum
Hosted by Cheil UK
Personalisation: Unlocking the potential
Hosted by twentysix