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How we helped The Electoral Commission move from a loss aversion strategy to a data-driven one to increase voter registration ahead of elections.
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Kicking back against the pompous contemporary gin market, Blood Monkey is a brand we’ve created from the ground up. It’s an anti-category pr…
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On completion and launch of the new market proposition and visual identity for WorldHost, People 1st briefed bbd to further establish them a…
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Use our Chiltern 'Chickens' (long-term fluent device) in a fun way to encourage people to book with the UK's most trusted train company this…
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Ahead of the upcoming general election, the independent creative agency Don’t Panic has today launched their own provocative posters across…
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by Nicola Kemp
This dedicated trend report wraps up the key themes, learnings and actionable insights from #BITELIVE19 our flagship event, which this year was focused on Making Culture, Breaking Stereotypes.
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by Nicola Kemp
The global climate strike has placed the climate emergency at the very top of the agenda, yet the role of purpose in marketing remains debatable.
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by Nicola Kemp
As the Founder of The Valuable 500, Caroline Casey is spearheading a business revolution on disability inclusion and she needs brands to get on board.
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Content includes: - Party like it's 2050? An entirely unscientific round up of some of the highs and lows we might encounter. - Adios adulthood Making connections with a 'Perma-Youth' consumer. - Signs of the times A sneak peek into the future of conscious consumerism.
We work with psychologists to understand not just what people do, but why they do it. With a better understanding of the why, it makes knowing what to say so much easier. We call it Customer Mindset Mapping. Discover more via our complimentary workshop. We’ll cover what the hidden issues are your brand faces and how they might be overcome. It’s a 90 minute session for up to 8-10 people, facilitated at your place of choice. Simply email ben.rachel@soul.london to find out more.
Here’s a question. What proportion of the country do you think has been built on? As in covered by roads, buildings and the like? It’s 5.9%. Yep, just 5.9% of the country has been built on. Not much, is it? And, we hazard, a figure much lower than most of us had guessed… Download below to read more For a weekly serving of some seriously soulful thinking, subscribe here https://soul.london/soul-food/
There’s a tale that when Oscar Wilde was asked why he thought America was such a violent society, he replied with characteristic wit and quickness “because your wallpaper is ugly.”… Download below to read more For a weekly serving of some seriously soulful thinking, subscribe here https://soul.london/soul-food/
Claire Gillis, International CEO, WPP Health Practice on why, if we’re serious about employee wellbeing, we must cement it as a boardroom priority and create metrics that prove its unquestionable value.
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