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Creativebrief Explores Thriving Creative Partnerships

Discover our new virtual series: How to pivot in a crisis

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Case Studies

Case Study

Every Lesson Shapes a Life

By Havas

Repositioning teaching as a meaningful career of choice and creating seamless journeys to increase recruits to 35,000 per year.

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Case Study

The Reckitt Benckiser Story

By Havas

2021 will mark 20 years of our strategic and creative partnership with Reckitt Benckiser. We started with just four of RB’s global power brands and are now responsible for 14 of their18 power brands as well as over 50 local country brands.

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Case Study

Vanish: Love For Longer

By Havas

Educating the public that much of the UK's annual 300,000 tonnes of clothes waste is avoidable. We encouraged and enabled consumers to love their clothes for longer, thanks to the magic of Vanish.

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New Work

New Work

Baileys

By VMLY&R

Baileys, Women's Prize for Fiction and VMLY&R have re-released 25 novels under the female author’s real name. Previously published under mal…

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New Work

Pukka Pies

By Haygarth

We've launched the limited edition Chicken Balti Pie, into Tesco stores nationwide. Our shopper campaign encourages footie fans to enjoy the…

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New Work

Deutsche Telekom

By Saatchi & Saatchi Group

Saatchi & Saatchi developed a new creative campaign for Deutsche Telekom starring Billie Eilish. #WHATWEDONEXT shines a light on Gen Z tec…

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New Work

Condor Ferries

By Walker

It's finally time to kick-start the year for travel brand Condor, but with tight budgets, we needed an insight-led campaign with eye-catchin…

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Creativebrief Explores: Thriving Creative Partnerships

An opportunity for the agency and brand community to explore the themes that matter most to the industry. Our 2020 Thriving Creative Partnerships series will take on a virtual twist, as we look to the partnerships pivoting in a crisis

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Brand attitudes to pitching and the role for agencies in the current climate

Read our latest eye-opening survey on brand attitudes to pitching and agencies in the current climate. Featuring insights from senior brand marketers from the likes of McLaren, BrewDog, John Lewis & Partners, adidas, Virgin, IKEA and more

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Bodyform’s #wombstories cut a swathe through the shame surrounding women’s bodies

by Nicola Kemp

A ground-breaking new campaign marks a step-change for the depiction of the lived-experience of women in advertising.

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Why Creativebrief is the single destination for ambitious brand marketers

Creativebrief’s marketing platform helps brand marketers and their teams stay in touch with the complex industry around them

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NABS working parents on how they're dealing with life under lockdown

by NABS

As parents across adland try to get to grips with home-schooling while hitting deadlines, NABS’s working parents share their challenges and top tips for getting through the next few months.

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Agencies

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Insights

From Doomscrolling to Derulo: Where Next for Social Media Post-Covid-19?

The lockdown period saw two trends emerge: "doomscrolling" (and please read the full article if you don't know the term) and Tik Tok. However, given the increasing hostility to Chinese business what is the future of Tik Tok; and how will Instagram Reels change things? Mark Hook, our Deputy Head of Digital takes a look.

Insights

STEADY NERVES & COOL HEADS IN THE TIME OF COVID-19

Southpaw’s Zoom panel explores why adopting the mantra of ‘Keep Calm & Brand Build’ will ensure your brand thrives in a crisis.

Insights

Financial Services: 2020 Digital Marketing Focuses

The Financial Services sector has a thin tightrope to walk between marketing investment and pay off. Priorities have rapidly shifted, and financial services brands have been quick to respond – diverting digital marketing resources from acquisition to retention, putting emphasis on existing customers who seek support from their trusted brands. Our digital experts, across data and analytics, paid and earned media, will help make 2020 the year you lay the foundations for long-term growth.

Insights

Barking up the Right Tree

Business is booming for many pet brands. What lessons can we learn from lockdown and how might this change consumer behaviour as we return to ‘normal’?


BITE trends & Insights

Fuel Your Imagination

The Great Reset wants accidental climate heroes to answer its creative brief

The Great Reset’s creative brief offers the creative industry the chance to reframe what it means to be a climate hero. It also grants the next generation the power to make decisions about their own future.

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Hot Pick

Starbucks thanks customers for wearing a mask

By bringing some light-relief to mask-wearing, the brand successfully normalises something which all consumers must increasingly embrace as part of everyday life.

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Voices

The motherhood penalty is killing women’s creative careers in the coronavirus crisis

Women’s careers are in danger of becoming collateral damage in the pandemic. Here’s what you can do about it.

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Hot Pick

Global Action Plan’s breathable billboard promotes cleaner air

Fewer commuters, more people opting to walk or cycle and less planes in the sky have led to lower levels of pollution recorded across London for the first time in years.

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Events