Creativebrief brings brands and agencies together to make the industry’s most powerful and recognisable work
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By Impero
Impero’s remit has been to create a product strategy and campaign, which included advertising, in-store assets, including in-store display units, bottle glorifier, shelf wobblers and digital/social content for the launch of TGL's Caribbean Reserve.
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By Kazoo
With National Bed Month, the bed industries biggest seasonal event taking place in March and lockdown beginning to set in, we were tasked to help Bensons not only own the sleep narrative, but also maintain brand relevance at a critical time for UK retail.
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By Snap London
The Olympics may have been postponed until 2021, but that won’t stop the Official Estate Agent of Team GB.
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We turned the world famous Piccadilly Lights billboard upside down to raise awareness of the challenges social distancing poses to blind and…
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An opportunity for the agency and brand community to explore the themes that matter most to the industry. Our 2020 Thriving Creative Partnerships series will take on a virtual twist, as we look to the partnerships pivoting in a crisis
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Read our latest eye-opening survey on brand attitudes to pitching and agencies in the current climate. Featuring insights from senior brand marketers from the likes of McLaren, BrewDog, John Lewis & Partners, adidas, Virgin, IKEA and more
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Creativebrief’s marketing platform helps brand marketers and their teams stay in touch with the complex industry around them
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by Nicola Kemp
Richard Denney, Executive Creative Director at St Luke’s, lifts the lid on why the agency reversed the NHS logo to urge the public to Stay Home Now.
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As lockdown starts to ease, TV Account Director, Gina Miller asks what happens when the TV stations run out of content. Lockdown restrictions have meant TV producers have had to adapt to new working environments which has affected the amount of content they can actually create. This means that there is a looming crisis in linear TV schedules yet opportunity remains for canny advertisers.
Has lockdown changed the relationships we have with our pets? Has it altered the way we shop for them? Through the experiences of Alex & Albie, we've been exploring what's next for gourmet pet food.
Among all the conflicting opinions and assumptions during the Covid-19 crisis, there’s been very little real data about how it is affecting people’s behaviours – especially in how they will make investment decisions. AML and The Nursery both work closely with a number of organisations in the investment space, so we got together to find out. Welcome to The Investor Index.
It is no surprise to anyone that the opportunities available to marketeers through the increasing number of digital channels provide powerful (and profitable) ways for companies to engage with an ever more connected audience. But with such easy access and simplified technologies, the fundamentals of online brand strategy are being neglected by many organisations. Find out how to review, understand and remedy this strategic blind spot.
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