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IKEA
Case Studies
Case Study
Harry Potter and the Cursed Child
By AKA UK
AKA were appointed to drive sell-out audiences and help to create this new global brand. Through extensive audience research, we devised a cross channel media campaign to position the play as the next must see in the Harry Potter Universe. AKA also acted as creative consultants
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New Work
New Work
Audi
By BBH London
Audi's new campaign aims to support their entry level cars. The work establishes Audi's small cars as serious bits of kit packed with just a…
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New Work
LNER
Influencer-led social media campaign running across YouTube, Facebook, Instagram, Twitter and online display to capture the stories behind p…
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New Work
IKEA
To celebrate the launch of IKEA Greenwich, IKEA's most sustainable UK store, we teamed up with local artists to create a series of incredibl…
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New Work
IKEA
To help promote the most sustainable IKEA store ever, IKEA Greenwich, we launched special up-cycled wallets made from bouncing castles and t…
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BITE
BITE provides insight into topical marketing trends and inspirational work from agencies around the world. Curated by the Creativebrief team
VISIT BITEAgencies
Agency Insight Papers
Insights
As users turn their back on Facebook, we explore what’s next for the platform
I deleted Facebook and Instagram’s apps from my phone almost a year ago which is an odd thing for a digital strategist to do but given that I’d spend several minutes, multiple times a day, scrolling aimlessly through memes, Brexit videos and friends’ holiday pictures, I was keen to reclaim that time. Quitting Facebook, in particular, came about because I realised I had no idea what I was looking to be informed about anymore. I had lost control.
Insights
Are networks set up to do joined-up thinking?
*FIRST PUBLISHED IN THE TIMES* Marketers, how would you feel if you paid someone to handle your advertising only to find their main priority was not telling your brand’s story, or how it would translate on different platforms, or how your target customer consumed their media, but whether they could shoehorn your ads onto whichever TV channel they had done a deal with two years previously? If your brand's story is not told to the right people in the right place at the right time, it'll be lost.
Insights
I buy, therefore I am: exploring consumer authenticity
What is consumer authenticity and what does it mean for marketers?
Insights
The dichotomy of brand
It is the contradictory nature of a brand that means it is simultaneously the ‘things’ which help to shape its identity and enable it to be identified, and the ‘concepts’ which help to shape the attributes from which people derive meaning.
BITE trends & Insights
Events
Masterclass: Behavioural Economics for Charity Fundraisers
Hosted by On Agency
How to power your brand: Fonts Decoded
Hosted by 1HQ Brand Agency