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IKEA

by Mother London

Case Studies

Case Study

Dacia Way (I like it)

By Indicia

Our campaign for Dacia, combined digital strategy with foot-tapping creative.

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Case Study

Harry Potter and the Cursed Child

By AKA UK

AKA were appointed to drive sell-out audiences and help to create this new global brand. Through extensive audience research, we devised a cross channel media campaign to position the play as the next must see in the Harry Potter Universe. AKA also acted as creative consultants

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Case Study

Amazon

By RPM

CREATING A UNIQUE POP-UP STORE IN LONDON FOR AMAZON FASHION

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New Work

New Work

Audi

By BBH London

Audi's new campaign aims to support their entry level cars. The work establishes Audi's small cars as serious bits of kit packed with just a…

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New Work

LNER

By TMW Unlimited

Influencer-led social media campaign running across YouTube, Facebook, Instagram, Twitter and online display to capture the stories behind p…

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New Work

IKEA

By Mother London

To celebrate the launch of IKEA Greenwich, IKEA's most sustainable UK store, we teamed up with local artists to create a series of incredibl…

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New Work

IKEA

By Mother London

To help promote the most sustainable IKEA store ever, IKEA Greenwich, we launched special up-cycled wallets made from bouncing castles and t…

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BITE

BITE provides insight into topical marketing trends and inspirational work from agencies around the world. Curated by the Creativebrief team

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Agencies

Top 30's Agencies

Discover which agencies get the most views

Top 30 Viewed

Agency Insight Papers

Insights

As users turn their back on Facebook, we explore what’s next for the platform

I deleted Facebook and Instagram’s apps from my phone almost a year ago which is an odd thing for a digital strategist to do but given that I’d spend several minutes, multiple times a day, scrolling aimlessly through memes, Brexit videos and friends’ holiday pictures, I was keen to reclaim that time. Quitting Facebook, in particular, came about because I realised I had no idea what I was looking to be informed about anymore. I had lost control.

Insights

Are networks set up to do joined-up thinking?

*FIRST PUBLISHED IN THE TIMES* Marketers, how would you feel if you paid someone to handle your advertising only to find their main priority was not telling your brand’s story, or how it would translate on different platforms, or how your target customer consumed their media, but whether they could shoehorn your ads onto whichever TV channel they had done a deal with two years previously? If your brand's story is not told to the right people in the right place at the right time, it'll be lost.

Insights

I buy, therefore I am: exploring consumer authenticity

What is consumer authenticity and what does it mean for marketers?

Insights

The dichotomy of brand

It is the contradictory nature of a brand that means it is simultaneously the ‘things’ which help to shape its identity and enable it to be identified, and the ‘concepts’ which help to shape the attributes from which people derive meaning.


BITE trends & Insights

BITE Focus

Tokyo

Publicis One Japan's CCO talks us through the neon colored nights, hidden bars, Michelin stars, temples & science fiction of Tokyo.

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Hot Pick

Aldi, 'Teatime Takedown' by McCann UK

Do you have a no screens at the dinner table rule? I do, or at least I try to have, and at every table too. Those flickering, buzzing devices are a distraction that I do not want around me when I'm eating.

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Trend

We Are Social at SXSW 2019

Here, some of the attendees at this year’s SXSW festival from socially-led creative agency We Are Social share some of the trends, brands and talks that stood out for them over the last few days.

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Trend

The Meaning of The Community

We live in an increasingly connected world, so why does society feel like it’s growing further apart?

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Events