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By Red Stone
Coinciding with the opening of the new David Chipperfield architect campus at the RA, Red Stone were commissioned to refresh the website homepage – focusing on promoting the new RA not only as a home for art and ideas, but an exciting place to explore, relax or get involved.
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By Red Stone
More than a hundred years after the movement began, Red Stone worked with Girlguiding on its biggest overhaul ever – including a redesign of its iconic badges and activities – to create a fresh and inspiring visual approach that is relevant to girls’ lives now.
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BITE provides insight into topical marketing trends and inspirational work from agencies around the world. Curated by the Creativebrief team
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Digital advertising isn’t easy — even the most seasoned digital campaigners struggle to get results. Despite being two months into the New Year, it's not too late to get 2019 off on the right foot. Here are seven tips from Haneef Khan, our Director of Advocacy and Engagement, London.
The IAB's “Don’t Be A #Clickhead” campaign, aimed at agencies and advertisers who continually look to measure the impact of their advertising activity based on the number clicks delivered. Which, for what it’s worth, has been a long time coming. Here at MC&C we’re huge fans of this campaign. We’ve long been advocates of recommending that campaigns stop using arbitrary metrics such as CTR to measure the effectiveness of a campaign, and have been able to show real business growth as a result.
You may have read recently about the Marsh and Parsons ad that was removed by JCDecaux from its OOH sites after advice from the Committee of Advertising Practice (CAP) that ads “must not unfairly portray or refer to anyone in an adverse way”. We were proud of our association with the ad, but when it was removed from some platforms it got me thinking about the way brands participate in the political scene.
Why email will never go out of style – and why greater data sophistication means you can do to more to make sure your email strategy gets results…
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