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HSBC UK

by Wunderman Thompson

Case Studies

Case Study

Aussie: Calm the Frizz

By Recipe

Once an attitude-filled challenger brand, Aussie Haircare needed a new, impactful & honest big idea and creative platform to launch new Calm the Frizz range: Honestly, Aussie is great at fixing your messy hair, but your messy lives are up to you. Brand is now back in growth.

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Case Study

nākd: Mind. Blown!

By Recipe

New look & feel and a new campaign for healthy snack bar, nākd, led to the deliberately hyperbolic 'Mind.Blown! campaign that dramatises what happens when you first sample the miraculously delicious and surprisingly healthy nākd bars. Marked TV first for the brand. Sales up +7.6%

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Case Study

ASICS Tap-to-Fly Challenge

By Critical Mass

How we gamified Instagram Stories to help ASICS launch their innovative Flytefoam technology.

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New Work

New Work

Greet

By Dragon Rouge

Strategy, naming, identity and experience design for Accor's new alternative hotel offer, which is ethical in the way it sustains its ecosys…

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New Work

CLOSE BROTHERS

By The Gate London

Our new 'Thrive' campaign features jump racing legend Sir AP McCoy. McCoy personifies the values of grit, determination and perseverance - …

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New Work

Maiiro

By Kitty

Kitty teamed up with TIPi Group sister agencies ROAST and The Market to concept, design, build and distribute a campaign for skincare brand …

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New Work

INFINITI

By Critical Mass

Over the last 30 years, countless stories, experiences, and memories have been made on the road with INFINITI at the heart of them all. 30 Y…

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BITE LIVE 2019: All you need to know...

A guide to BITE LIVE 2019 and why BITE LIVE: Breaking Stereotypes, Making Culture is well worth your time and investment

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Take the time for a day of radical inspiration

Why this year’s BITE LIVE is worth both your time and investment.

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BITE TRENDS: Issue 2, June 2019

by Nicola Kemp

Breaking taboos, the Army's recruitment & the new wave of creative leaders.

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Agencies

Top 30's Agencies

Discover which agencies get the most views

Top 30 Viewed

Agency Insight Papers

Insights

Giving Artificial Intelligence Creative License Leads to Uninspired Advertising

Trevor Robinson OBE, founder and executive creative director of Quiet Storm, discusses the role of technology in advertising and whether you lose something important when artificial intelligence takes the place of human intelligence entirely.

Insights

Why craft matters in advertising

Trevor Robinson OBE, founder and executive creative director of Quiet Storm, examines how craft in advertising has changed in the digital age, but why it remains essential to creating emotional and effective campaigns.

Insights

Trevor Robinson OBE:

A creative idea is worth nothing if it can't be brought to life, and to reflect this Cannes Lions launched the Industry Craft Lions in 2018. An addition to the Film & Digital Craft categories, "the Industry Craft Lion celebrates the creative artistry, talent and skill required to deliver a beautifully executed solution and bring a creative idea to life". As the president for the category 2019 Trevor Robinson OBE shares his thoughts on what he's aiming to achieve with the category this year.

Insights

MINDBOMBING

With choice proliferation in even the simplest categories and an ever-fragmenting media landscape pumping out thousands of brand messages every day to reach people who's attention span is now just 8 seconds, how do we engage people effectively?


BITE trends & Insights

BITE Focus

Why now is the time to sign up to the Conscious Advertising Network

Jake Dubbins and Harriet Kingaby from Conscious Ad Network explain why CAN and its manifestos are so integral to breaking stereotypes in advertising and so much more.

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Hot Pick

Cadbury donates its words to combat loneliness in the older generation

Almost 4.5 million older people claim to have felt lonely in later life according to research conducted by Cadbury and Age UK, while 225,000 older people often go for a week without speaking to anyone.

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Thought Leadership

Creative industries not delivering on the opportunity of flexible working

Just 12% of jobs in the creative industries are advertised with any kind of flexible working, 3% below the national average.

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Interviews

Archie Wilkinson, Co-Founder, Lifesaver

As part of a new breed of environmentally first start ups, Archie Wilkinson founded Lifesaver to have a positive impact, whether that be for the people he employs, the business he runs or the planet we so depend on.

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Events