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Case Studies

Case Study

PizzaExpress

By Bulletproof

Create a solid master brand proposition for PizzaExpress retail packaging to drive consumer reappraisal and improve navigation across the extensive cross-category range.

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Case Study

FAW

By Bulletproof

The FAW challenged Bulletproof to deliver a new identity that would encompass all football in Wales. An inclusive brand embodying the FAW’s motto of ‘Together, Stronger’ and reflecting the vital role it plays in supporting and encouraging players and fans throughout football.

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Case Study

Schweppes: The Ultimate Mixer

By Recipe

In 2017 Schweppes was faced with declining market share. They were being squeezed from the top by Fever Tree and from the bottom by Own Label.

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New Work

New Work

Kingsmill

By Recipe

The 'Superheroes' TV campaign is aimed at family households: Kingsmill 50/50 contains 50% wholegrain flour with added vitamins, calcium, iro…

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New Work

Quaker Oats

By Splendid Communications

Quaker Oats has teamed up with British diving champion, Tom Daley, to help the nation kickstart its day by following the Olympian’s winning …

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New Work

Greggs

By Splendid Communications

Leverage Greggs brand fandom and seasonal product devotion to drive conversation and data collection for 2019's launch of the highly anticip…

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New Work

Royal Holloway, University of London

By Antidote

We’ve built on this original campaign thought with exciting new visuals, heroing the students, academics, lecturers and beautiful architectu…

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BITE LIVE TRENDS: Issue 3, October 2019

by Nicola Kemp

This dedicated trend report wraps up the key themes, learnings and actionable insights from #BITELIVE19 our flagship event, which this year was focused on Making Culture, Breaking Stereotypes.

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Have we reached peak purpose in marketing communications?

by Nicola Kemp

The global climate strike has placed the climate emergency at the very top of the agenda, yet the role of purpose in marketing remains debatable.

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Caroline Casey, Founder, The Valuable 500

by Nicola Kemp

As the Founder of The Valuable 500, Caroline Casey is spearheading a business revolution on disability inclusion and she needs brands to get on board.

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Agencies

Top 30's Agencies

Discover which agencies get the most views

Top 30 Viewed

Agency Insight Papers

Insights

PODCASTS: THE GENERALIST'S SECRET WEAPON

As podcasts continue to evolve, as brands even get in on the act by creating their own, & as the format can help you become a better account person, Jamie Elliot, CEO of the Gate London introduces us to five of his favourites.

Insights

BEYOND THE FREE FRUIT BOWL: WHAT THE AD INDUSTRY REALLY NEEDS TO DO ON MENTAL HEALTH

The Gate's creative, Beth Grace, challenges the industry norms surrounding employees' and their mental health.

Insights

Dragon Rouge London's Executive Creative Director David Beare on nurturing creative talent

Having recently taken over the creative helm at Dragon Rouge’s London office after seven years at the business, David Beare shares valuable insight into leading and nurturing talent. Read the interview at https://www.dba.org.uk/resources/creative-leadership-david-beare/?mc_cid=d01a04ef58&mc_eid=2a3d813e51

Insights

GRAD TEAMS, THINK SMALL

Our creative, Rickie, discusses the benefits of starting your advertising career in a smaller agency.


BITE trends & Insights

Interviews

Matthew Waksman, Founder & Chief Strategy Officer, Love or Fear

By placing empathy at the heart of the creative process and agency ethos, Love or Fear presents a compelling alternative to the status quo.

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Thought Leadership

BITE LIVE TRENDS: Issue 3, October 2019

This dedicated trend report wraps up the key themes, learnings and actionable insights from #BITELIVE19 our flagship event, which this year was focused on Making Culture, Breaking Stereotypes.

Read More
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Fuel Your Imagination

A new smart wearable gives agencies no excuse not to prioritise employee’s mental health

This kind of partnership between WPP Health Practice & BioBeats takes a scientific, evidence-based approach to tackling mental health issues, allowing businesses to create credible, effective solutions.

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BITE Focus

“The dead fish swims in the direction of the current”

The importance of counterintuitive thinking, intuition and connecting the next generation were top of the agenda for Hublot’s Chairman speaking at Leaders Week at Twickenham Stadium.

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Events