Creativebrief brings brands and agencies together to make the industry’s most powerful and recognisable work
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By The Gate
Replens™ won Transport for London’s (TfL) Diversity in Advertising Competition with this campaign which celebrates sexual intimacy amongst a diverse range of older people, breaking down misconceptions surrounding sex and intimacy in later life.
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At a time when renowned tech and audio brand Braun is celebrating its 100th anniversary, we profiled the Braun Audio design team to shine a …
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OBV launched a hard hitting awareness campaign as part of an urgent appeal to encourage underrepresented communities to register to vote. Dr…
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By Leo Burnett
We’ve relaunched the Premier Inn brand with our new positioning of ‘Rest Easy’. Lenny Henry has made a comeback as the voice of Premier Inn’…
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by Helen Weisinger, Tag
To coincide its latest report 'Know to Grow', Tag’s CMO Helen Weisinger says brands need to recognise the positive impact marketing production can have in helping them meet ambitious sustainability goals
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The business case for curiosity and how the Creativebrief marketing platform helps set marketing teams up for success, connects them with the industry and navigates the agency landscape.
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The Gerety Awards offers a fresh, diverse way of celebrating outstanding work in communications and marketing. Creativebrief is delighted to partner with them by hosting the 2021 judging panel
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All 10 episodes of our Creativebrief Explores: Thriving Creative Partnerships series are available to watch now. You can find out how the likes of Haribo, WaterWipes, HUN Wine, Persil and more pivoted in a crisis to ensure they were producing the best and most supportive creative work for this time
All episodes available
by Katie Edwards, Publicis•Poke
Katie Edwards, Managing Partner at Publicis•Poke on why the creative industries, along with others, urgently need to address the deafening silence around the menopause.
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Throughout 2020, Keko London, in partnership with BVA Nudge Unit (part of the BVA Group), trawled through the academic literature, behavioural economics and science behind what we call Emotionally Charged Purchases. The articles in this series will seek to unpack some of the implications for brands trying to either defend or increase people’s willingness to pay for premium products.
Dept is proud to announce that it has now become climate neutral certified. Dept became certified after working with the Climate Neutral organisation to measure and offset its 2020 carbon footprint, while proving its long-term commitment to implementing emissions reduction plans. Dept’s certification coincides with the release of the agency’s first impact report and marks the opening chapter in the agency’s ongoing impact mission and quest to gain B Corp certification by the end of 2021.
“It is the responsibility of all men to be mindful of their actions by truly understanding women’s experiences.”, SAE George Peckham spoke to his female colleagues to discuss what men can do to help support women and make them feel safe.
From changes in consumer behaviour to shifts in spending habits, the consumer journey is being reshaped and re-imaged by technology in a world that stays at home. It's now crucial for consumer goods brands to double-down on digital. From D2C business models to omnichannel experiences and next-level personalisation, we explore the top digital trends impacting the industry.
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