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By CellarDoor
Dubai is a metropolis of dining and cuisine. Opening any type of restaurant is fiercely competitive and requires a clear positioning and branding. When Pickl decided to open their doors, we were challenged to create a world that tells the brand story with clarity and swagger.
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By CellarDoor
With craft breweries at an all time high, and more opening by the day, Battledown were facing becoming another casualty of the expanding market. But with a brand legacy worth fighting for and a family brewery spanning generations we set about arming them for the future.
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By CellarDoor
Located in a small town renown for the festivals it plays host to; the inaugural Cheltenham Street Food Festival wanted to set itself apart from the staid landscape and target a younger, more expressive audience to help put it on the map as challenger to the status quo.
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By CellarDoor
The brand strategy of 'Find your GLO' was long established but lacked credibility amongst the student population. Creating a new architectur…
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By CellarDoor
When Cidersmith's developed the flavour pairings of Salted Caramel Cider and Elderflower and Cardamon, they wanted to create a pack that del…
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By Bray Leino
Golden Wonder is launching a large-scale, full pack takeover to give fans the chance to win a prize surprise. A twist on the crisp packet co…
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by Izzy Ashton
The launch of the first BITE Trends Report.
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Coffee is everywhere. And it doesn’t take a genius with an impossibly high caffeinated IQ to realise that our palate and expectations are changing, making what constitutes a good cup of joe highly subjective. 1HQ Account Director, Claudette Munroe, reports on her visit to the London Coffee Festival and how the current trend for health & wellness has been woven into our love for coffee. Read the full article at http://bit.ly/1HQCoffeeIndustry
Gracie Page in Campaign on the current state of voice commerce.
David Beckham's Malaria No More campaign has raised fresh concerns around synthetic content. Digitas Chief Product Officer, Rafe Blandford, explores how brands can navigate this landscape.
'Bridging the customer experience gap' is produced by Econsultancy in partnership with Zone and Cognizant. It's based on interviews with C-suite executives at leading brands as well as separate surveys of consumers and businesses. It's the largest survey of UK marketers ever undertaken by Econsultancy. The results reveal six critical customer experience gaps that UK brands must address.
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