A bold digital campaign redefining ENU’s brand and elevating its presence among prospective students.
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By Don't Panic
This film is inspired by Haneen, a real life nurse working on a maternity ward in a camp hospital in northwest Syria. When the earthquakes struck, she and other hospital staff put their own fears aside to help patients.
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By Gravity Road
McCain fries do more than taste amazing—they help shape a sustainable future. McCain continues its Regen Fries mission with a global campaig…
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LOLA MullenLowe brings Magnum's unmistakable thick, cracking chocolate sound into the spotlight. Set to roll out across cinema, TV, and digi…
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Starring Ambika Mod, ‘Beep’ illustrates the unseen link between the Big Five fossil-fuel high-street banks and the climate destruction they …
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Creativebrief research reveals major opportunity for brands to drive marketing impact through cultivating internal cultures of curiosity
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Culture crashing, sporting spotlights and long form storytelling, find out what's on the minds of progressive brands right now.
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Throughout this year, we have been championing campaigns from across the Creativebrief network which prove that purpose works and diversity really does drive creativity.
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Creativebrief hosted a breakfast event in collaboration with Exposure, featuring William Grant & Sons and CultureLab on Wednesday 3rd July.
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Creativebrief's Stephanie Nattu interviews senior leaders about strong agency brands.
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Download our latest report on the future of the pitch
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Want to learn how humour can make your content more engaging for the UK audience???? In the 'It's Funny Because It's True' podcast, Kitchen’s co-founder Tim Clyde and head of humour Alex Macqueen explore what makes humour work by speaking with leading UK actors, writers, editors, directors, producers and stand-up comedians, as well as other industry experts.
Fearless Union's Creative Director, Mark Campion, delves into the evolving landscape of the creative industries, offering insights on how professionals can safeguard their careers against the rise of AI.
Sponsorship is evolving beyond brand awareness into a key driver of cultural relevance. As TV audiences decline, live sports remain a major draw, especially for younger fans. Athletes are now global influencers, and rightsholders act as entertainment platforms. But, brands face tighter budgets and higher ROI expectations, making media value alone outdated. Sid Lee London’s approach blends creativity, strategy, and execution to help brands maximise sponsorship impact in this changing landscape.
Alex Lill, Strategy Director at The Corner dives into the impact social media is having on young children's mental health. "If our industry is going to continue driving more young people online, then we need to be part of the solution, rather than conveniently tone deaf to the problem."
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