Case Study
Bear Grylls
By FreshBritain
To translate celebrity persona into enduring brand meaning, through a strategy which informs the brand identity
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Arquus
By FreshBritain
Building brand proposition for Volvo Defense out of an asset base consisting of 3 factories, 1 design studio and 20 white label products
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Case Study
Dr. Martens
By FreshBritain
To re-define the Dr. Martens brand and premiumise the product proposition
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Anusol
By MSQ Partners
Instil Anusol as the nation’s empathetic, authoritative and expert piles treatment.
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BITE
BITE provides insight into topical marketing trends and inspirational work from agencies around the world. Curated by the Creativebrief team
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THINK FORWARD > 2019
We connect people and brands in a meaningful way. That’s why our 2019 Think Forward report unpicks the complex and ever shifting web of consumer identity online, and looks at the role brands play in reflecting and shaping it. We’ll arm you with everything you need to survive the current identity shifts on social media, from insights into raging culture and gender debates to the new rules of data. There’s even AI marketing and a robot influencer or two. Because if there’s one thing we’ve learned
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MCA Marketing Conference
Insights and trends from leaders in the Out of Home foodservice sector - taken from the MCA Marketing Conference by our Associate Director, Alexa Stewart
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Embracing Originality in the Creative Process
We Launch Creative Director, Stuart Lang, looks at how originality and creativity can help businesses stand out from the crowd and get attention from their target audience.
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How Unexpected Partnerships Can Fuel Brands
Often brand partnerships are obvious matches, but is it such a bad idea for brands which don’t immediately seem natural bedfellows to team up? The We Launch Strategy Director, Paul Bailey looks at how unexpected partnerships can bring a new energy to both brands.
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Interviews
Anna Carpen, Creative Partner, And Rising
"We are the first B-corporation advertising agency in the UK which means we are here to benefit the community and all stakeholders. This is important because fresh talent coming out into the world want to work at a company with values at its heart."
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