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Agency Insight Papers
Is technology removing the 'care' from healthcare?
We live in a digital age that is transforming healthcare. So, how do we adapt to the digital future of the NHS? New solutions are critical to embrace the benefits of improved digital technology in personalised care, while ensuring that patients are not marginalised in the process. Dr Eric Topol, a US cardiologist, geneticist and digital medicine expert explores how to support the deployment of digital healthcare technologies throughout the NHS, read our report based on this review here.
Why seamless digital integration will secure a commercially sound future
Multiple digital technologies are helping to shape today’s businesses, so it’s crucial that organisations’ mission-critical solutions are talking to one another. That’s why agile, seamless integration is key to avoiding future commercial failure.
Planning effectively: Conquering your own biases
As a media planner, one of the real hindrances of our jobs is the influence of bias, both internal and external. This topic is one that truly fascinates me, and I have followed the endless debate about bias over the years as they change, grow and appear or disappear according to external forces. It would be an impossible task to analyse the impact of the full spectrum of stimuli, but here I hope you will humour me as I examine a few key elements I believe are worth exploring.
Game of Thrones may be over, but its impact will live on
The much-hyped finale of Game of Thrones was a triumph for linear TV. It’s no secret that linear TV viewing is decreasing, whilst Video on Demand viewership is on the rise, but Game of Thrones successfully bucked this trend and smashed the ratings out of the park. The Game of Thrones supremacy challenges all the trends we are seeing in TV viewing, so how can brands take advantage of these major TV moments with clever advertising and on point messages?
BITE trends & Insights
“It’s one thing to adopt the code it’s another thing to change the culture.” Why TimeTo is taking its campaign to eradicate sexual harassment to Cannes
TimeTo’s hard hitting campaign is a reminder of the need to continue the drive to eradicate sexual harassment in advertising.Read More
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