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Case Studies

Case Study

Open Your Eyes to Hate: Exposing the far right's exploitative tactics

By Zinc Network

Zinc Network was challenged to produce an interactive film which increased critical thinking around far-right narratives and exposing the far right’s exploitative recruitment tactics.

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Case Study

NSPCC: It might be something, it might be nothing

By Zinc Network

Following the Paris terror attacks the NSPCC reported a spike in calls concerning radicalisation and terrorism to its support lines. Zinc Network took on a brief to support parents build their confidence in discussing this challenging safeguarding subject with their children.

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Case Study

Pokémon Go and ReachOut.com: Using gaming to inspire behavioral change

By Zinc Network

Pokémon Go launched in Australia in July 2016 to massive success. ReachOut.com challenged Breakthrough to develop a short film to debunk some of the myths regarding the negative effects of gaming on mental health

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New Work

New Work

All Out

By Karmarama

Gok Wan’s Global Pride Makeover is a viral video that looks like a classic celebrity styling video at the start but turns out to be a campai…

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New Work

The Glasgow Club

By Equator

999 design were commissioned to create a new brand proposition for Glasgow Life's gym and fitness offering – The Glasgow Club. The current i…

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New Work

AFMA

By Zinc Network

Through the use of blogs, powerful images and short films, we created a multimedia campaign for AFMA to encourage Muslims to join the Britis…

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New Work

Lumiere Festival

By AKA UK

The design focuses predominantly on creating a flexible, contemporary brand logo for use on different backgrounds, whilst bringing the websi…

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BITE

BITE provides insight into topical marketing trends and inspirational work from agencies around the world. Curated by the Creativebrief team

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Agencies

Top 30's Agencies

Discover which agencies get the most views

Top 30 Viewed

Agency Insight Papers

Insights

Travel in a world without trust

Insights

Get Lost! Why lateral thinking is the only thing that will save business

Insights

Advertising in the age of truth and lies

Insights

Brand Courage Essential for Success in 2019

As part of our Creating the Difference event series, we recently hosted a group of communications experts including John O’Brien, managing partner at ONE HUNDRED Agency and author of The Power of Purpose; Martina Poulopati, global brand communications manager, Essity Feminine Care; Bert Moore, chief strategy and innovation officer at Ketchum London and Jo-ann Robertson, CEO of Ketchum London, to explore what 2019 holds for brands looking to root their communications in a strong purpose.


BITE trends & Insights

Hot Pick

Lumiere Festival by AKA

AKA worked with Lumiere to seamlessly evolve the brand in their 10th anniversary year, capturing their vivid identity and creating more space for information and for celebration.

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Interviews

David Frymann, Strategy Partner, The Beyond Collective (Frontier)

"I like learning new stuff because in theory you’re meant to be the expert or teacher at this stage, but I get as much of a kick out of being a pupil, learning and then sharing those learnings."

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Trend

Time for bed: Our new obsession with sleep

We’re obsessed with getting enough sleep. And in pursuit of the perfect eight hours we’ve given ourselves insomnia. But with the arrival of any epidemic comes new commercial opportunities for brands and entrepreneurs.

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Fuel Your Imagination

Pinterest 100: The top trends for 2019

From travelling by bus to DIY goat soap. Growing your own avocados to men’s sling bags and lilac tinted hair. These are the 2018 trends set to continue this year.

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Events