by Recipe
Endura sought to drive awareness for its advanced helmet technology. We decided to tackle this challenge head-on by transforming the serious topic of brain injuries into a compelling mainstream narrative.
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In partnership with Elimin8Hate, we created a first-of-its kind resource and developed the world’s first custom dictionary of Asian names containing more than 8,000 monikers from over a dozen countries.
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Budgens could never compete with the big supermarket campaigns and large TV advertising budgets, so Kitchen was briefed to “do something clever in digital”. To promote a variety of offers, we launched a social campaign featuring a lively ‘Nan’ character taking on a series of fun
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Our new idents for John Lewis’ sponsorship of Channel 4 Homes showcase an updated range of products combined with humorous reflections of co…
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In collaboration with Deutsche Telekom, we're introducing .mem, the world’s first Artificial Intelligence add-on for WhatsApp, which lets pe…
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Different markets have different taste preferences, but the joy of unwrapping a Cornetto is universal. Cornetto has made this ritual the sta…
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By BBH London
Tesco is launching a new campaign, shining a spotlight on its beloved Meal Deal to celebrate a major upgrade, with improved ingredients and …
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Creativebrief hosted a breakfast event in collaboration with Exposure, featuring William Grant & Sons and CultureLab on Wednesday 3rd July.
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Playing in culture, getting nostalgic and embracing the weird (and wonderful), find out what's on the minds of progressive brands right now.
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by Georgie Moreton
The Industry Insights 2024 report explores the topics on marketing leaders minds today
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Discover some of the most effective, inclusive campaigns from across the Creativebrief marketing intelligence platform in our latest report.
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Creativebrief's Stephanie Nattu interviews senior leaders about strong agency brands.
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Campaign UK spoke to Charlie Carpenter, Creativebrief CEO, on the Pitch Positive Pledge a year on.
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Download our latest report on the future of the pitch
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It’s not enough to say “our product does this” or “our brand stands for this,” brands need to create a world that invites interaction.In an overstimulating digital world, we're seeing brands embrace an 'entertain or die' mechanism for survival and vitality. Check out our latest thoughts on Embracing Imperfection, where our Cultural Strategist Ruby unpacks this shift in branded content and vitality.
Rebecca Ziantoni from the business team and active member of McCann Manchester’s DE&I Council shares her thoughts on how we can all help champion future talent entering the industry. Rebecca’s thought provoking piece was prompted by a Bloom North panel event Rebecca attended on dismantling stigmas and promoting inclusivity in the workplace.
Premium brands are having to juggle new factors like a changing audience and their values, how to provide better experiences, how to tell their stories better and how to be more relevant to an increasingly discerning clientele. Our new report explores what customers want from premium brands in 2024 and the new demands that have reshaped the luxury environment.
As the Olympics draw to a close, we reflected on the broader Paris 2024 brand identity - how we collectively felt about it when first launched and how we feel about it now having seen it brought to life across a summer of sporting excitement. And in doing this, we decided to pause, take a moment and reflect on a few recent brand identities that have taken us on an emotional journey - from our initial feelings at their launch to our current perceptions once experienced.
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