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Pukka

by Walker

Case Studies

Case Study

Launching The Glenlivet Caribbean Reserve

By Impero

Impero’s remit has been to create a product strategy and campaign, which included advertising, in-store assets, including in-store display units, bottle glorifier, shelf wobblers and digital/social content for the launch of TGL's Caribbean Reserve.

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Case Study

Chivas Regal

By Octagon

Unlocking the secrets of Manchester United’s perfect blend.

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Case Study

Telling the brand story to drive perception change for Bensons for Beds

By Kazoo

With National Bed Month, the bed industries biggest seasonal event taking place in March and lockdown beginning to set in, we were tasked to help Bensons not only own the sleep narrative, but also maintain brand relevance at a critical time for UK retail.

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New Work

New Work

Purplebricks

By Snap London

The Olympics may have been postponed until 2021, but that won’t stop the Official Estate Agent of Team GB.

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New Work

RNIB

By The&Partnership London

We turned the world famous Piccadilly Lights billboard upside down to raise awareness of the challenges social distancing poses to blind and…

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New Work

Smint

By Walker

With so many people returning to work this week and needing to wear masks on public transport, we’ve been running a geo-targeted social camp…

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New Work

Durex

By Havas

As lockdown restrictions around the world continue to ease, a new film from Durex reprises its call to not go back to normal – because norma…

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Creativebrief Explores: Thriving Creative Partnerships

An opportunity for the agency and brand community to explore the themes that matter most to the industry. Our 2020 Thriving Creative Partnerships series will take on a virtual twist, as we look to the partnerships pivoting in a crisis

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Brand attitudes to pitching and the role for agencies in the current climate

Read our latest eye-opening survey on brand attitudes to pitching and agencies in the current climate. Featuring insights from senior brand marketers from the likes of McLaren, BrewDog, John Lewis & Partners, adidas, Virgin, IKEA and more

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Why Creativebrief is the single destination for ambitious brand marketers

Creativebrief’s marketing platform helps brand marketers and their teams stay in touch with the complex industry around them

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“We don’t need to be in an office space to make a difference”

by Nicola Kemp

Richard Denney, Executive Creative Director at St Luke’s, lifts the lid on why the agency reversed the NHS logo to urge the public to Stay Home Now.

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Agencies

Top 30's Agencies

Discover which agencies get the most views

Top 30 Viewed

Agency Insight Papers

Insights

Television's Groundhog Day Nightmare - What Happens When They Run Out of Programmes?

As lockdown starts to ease, TV Account Director, Gina Miller asks what happens when the TV stations run out of content. Lockdown restrictions have meant TV producers have had to adapt to new working environments which has affected the amount of content they can actually create. This means that there is a looming crisis in linear TV schedules yet opportunity remains for canny advertisers.

Insights

Gourmet Pet Food

Has lockdown changed the relationships we have with our pets? Has it altered the way we shop for them? Through the experiences of Alex & Albie, we've been exploring what's next for gourmet pet food.

Insights

The Investor Index: Confidence in times of crisis

Among all the conflicting opinions and assumptions during the Covid-19 crisis, there’s been very little real data about how it is affecting people’s behaviours – especially in how they will make investment decisions. AML and The Nursery both work closely with a number of organisations in the investment space, so we got together to find out. Welcome to The Investor Index.

Insights

Are the fundamentals of online brand strategy being neglected?

It is no surprise to anyone that the opportunities available to marketeers through the increasing number of digital channels provide powerful (and profitable) ways for companies to engage with an ever more connected audience. But with such easy access and simplified technologies, the fundamentals of online brand strategy are being neglected by many organisations. Find out how to review, understand and remedy this strategic blind spot.


BITE trends & Insights

Hot Pick

RNIB turns the world upside down

A new campaign invites brands and businesses to turn their logos upside down to draw attention to just how significantly the world has been turned upside down during the coronavirus crisis for people with sight loss.

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Voices

The next generation of creative talent: D&AD celebrates 40 years of New Blood

It is now perhaps more important than ever to support and nurture the next generation of emerging talent and offer them resources and space for both learning and development.

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Hot Pick

The National Trust for Scotland calls on people to safeguard its future

As the UK makes moves to reopen heritage sites, a campaign such as this highlights the power that we all have to support charities in the long-term to carry out their essential work.

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Voices

Why don’t men and women talk anymore?

Fixing the communication gap at the heart of our industry is key to equality, writes Victoria Brooks as she introduces Bloom’s 2020 Exchange programme.

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Events