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by Impero

Case Studies

Case Study

Building student demand, Like a Pro

By Bray Leino

Build like a Pro, our disruptive campaign for Pro Plus, turned a unique piece of activation into watchable, shareable social content, embedding the iconic brand within the student lifestyle.

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Case Study

Enjoy The Ride

By Red Brick Road

Red Brick Road developed a bold new campaign for Suzuki Cars. Set within a fairground, the creative platform showcases Suzuki cars unleashed in a world of bright lights and fun, underpinned by the campaign line 'Enjoy the Ride.’

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Case Study

Hertz British Collection

By TVC Group

Hertz was unveiling The British Collection, a new premium concierge customer experience, to the UK market. TVC was tasked with reaching a new target audience of brand and lifestyle-conscious trend followers.

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New Work

New Work

Eurostar

By ENGINE

Eurostar launches European TV campaign ‘You see more when you don’t fly’ campaign, which sees the return of our Ostrich showcasing the benef…

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New Work

THINK!

By VMLY&R

DFT aims to create a more inclusive transport system for disabled passengers, especially those with non-visible impairments. 'It's Everyone’…

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New Work

Solace Women's Aid

By STACK

We used a new, innovative Twitter feature to raise awareness of hidden domestic abuse. Users initially see a photo of a seemingly happy coup…

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New Work

Canadian Affair

By Accord Marketing

New consumer television advert for Canadian Affair, which portrays Canada as a transformational destination - as seen through the eyes of th…

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Creativebrief Explores: An honest conversation about respect and the pitch

Exploring the theme of respect between brands and agencies; focusing but not restricted to the pitch process.

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Why Creativebrief is the single destination for ambitious brand marketers

Creativebrief’s marketing platform helps brand marketers and their teams stay in touch with the complex industry around them

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How marketers can adapt to the Squiggly Career

by Izzy Ashton

The Creativebrief X Squiggly Careers event highlighted how individuals and organisations must shift their approach to career development and talent retention.

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BITE LIVE TRENDS: Issue 3, October 2019

by Nicola Kemp

This dedicated trend report wraps up the key themes, learnings and actionable insights from #BITELIVE19 our flagship event, which this year was focused on Making Culture, Breaking Stereotypes.

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Agencies

Top 30's Agencies

Discover which agencies get the most views

Top 30 Viewed

Agency Insight Papers

Insights

How to make the most of your branded podcast

Our top tips for making your next branded podcast a must-listen.

Insights

Is it time to rethink your segmentation approach?

A thought-provoking view on why going broad could be the new narrow when it comes to segmentation.

Insights

Businesses must restructure to challenge traditional notions of leadership

Anna Coscia, Planning Director at Quiet Storm, argues that society still associates power with masculinity, presenting a case for business restructuring which allows women and men to lead in a more inclusive way.

Insights

Why We Use Umbraco to Benefit our Clients

Here at Cogent, Umbraco is our choice of Content Management System which powers over 700 of our client’s websites, from simple blog sites to installations that control hundreds of websites with complex extended functionality. Harriet Lawrie, Full-Stack Developer at Cogent, discusses why the togetherness agency uses Umbraco to benefit our clients.


BITE trends & Insights

Thought Leadership

Why connection is the missing link in brand experience

Disconnected customer experience is a key challenge for brands, according to research from Digitas UK.

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Fuel Your Imagination

Girls, Girls, Girls go viral by taking down the patriarchy

'Be a Lady They Said' is a raw, powerful and so very true depiction of half of the world’s population’s lived experience, a fierce demonstration of female resilience when it comes to dismantling modern cultural gender norms.

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Voices

Wunderman Thompson invites staff to write “letters from the heart”

As part of an initiative to celebrate LGBT+ History Month, Wunderman Thompson asked staff to write poems, “letters from the heart”, on what LGBTQIA+ means to them.

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BITE Focus

How Hendrick’s Gin and Space redefined experiential marketing

By placing experience at the heart of its creative proposition, Hendrick’s Gin has achieved sales growth in a highly competitive market.

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Events