Fuel Your Imagination
Selfridges windows signal the start of a sustainable spring
Selfridges, which today unveiled its new windows inspired by the pleasure and optimism found in nature
By Nicola Kemp
Fuel Your Imagination
Digital Cinema Media expands to cover outdoor cinema this summer
The easing of lockdown brings the return of outdoor cinema to experience deprived consumers.
By Izzy Ashton
Fuel Your Imagination
ITV turns to the debris of everyday life to ignite a conversation about mental health
This campaign is a powerful reminder of the ability of brands to spark long term meaningful conversations in the corners of people’s lives.
By Nicola Kemp
Fuel Your Imagination
B&Q and Uncommon show the time for post-pandemic positivity in advertising is now
While there remains so much uncertainty, the role of creativity in providing reassurance to weary consumers is a significant marketing opportunity.
By Nicola Kemp
Fuel Your Imagination
Industry builds a playlist of love to celebrate Murray Calder and support Maggie’s Centres
The advertising industry’s arguably greatest ever playlist is being compiled to raise money for Maggie’s Centres and celebrate the force that is Murray Calder.
By Nicola Kemp
Fuel Your Imagination
Reinventing renting in the age of remote working
‘The Renter’, created by Fold 7, brings to life the possibilities of renting, a campaign which draws on the fundamental truth that remote working has made many rethink the kind of lives they want to live.
By Nicola Kemp
Fuel Your Imagination
Tesco shows brands have a role as safe spaces
In a simple, understated act of communications, Tesco demonstrates a commitment with kindness and authenticity at its core.
By Nicola Kemp
Fuel Your Imagination
TENA and Impact BBDO break the menopause taboo with #DespairNoMore
The campaign marks a significant commitment to changing the narrative when it comes to the experience of older women in advertising.
By Nicola Kemp
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Pregnant Then Screwed shows the power of real voices with audio campaign
The campaigning group has created a recording of voicemails from mothers to MPs in its ‘Scream or Shout’ campaign.
By Nicola Kemp
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This Way Up launch We Are Not a Stereotype to highlight the Gender Pay Gap
The film’s aim is to create a greater awareness of the unique challenges that women face as well as highlighting the gender inequality that is still so pervasive in the workplace.
By Izzy Ashton
Fuel Your Imagination
The NABS Knowledge Hub
The industry charity’s hub is a vital resource for employees seeking support and advice.
By Nicola Kemp
Fuel Your Imagination
Publicis launch The Open Apprenticeship to attract underrepresented talent into the advertising industry
Initiatives such as this demonstrate the power of collective action, of opening up the industry and developing tools that in turn create opportunities for the next generation.
By Izzy Ashton
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Publicis•Poke salutes its home-schooling heroes with half-term activities
A week of half-term activities from Publicis•Poke shines a light on the practical and creative ways the industry can support working parents.
By Nicola Kemp
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SheSays play Cupid this Valentine’s Day by celebrating those who help women progress
#TheyMadeHerShine provides a space for women to thank and appreciate the people who have helped them get where they are today.
By Izzy Ashton
Fuel Your Imagination
Brands Against Humanity: An expansion pack for a horrible world
Created as an add-on to the not so family favourite Cards Against Humanity, each card highlights a different appalling behaviour enacted by a brand and then provides a way for people to assuage their guilt.
By Izzy Ashton