Fuel Your Imagination

New campaign showcases the global reach of UK advertising

The UK Advertising Export Group’s ‘Made Global’ campaign is a rallying cry for the creative industries.

By Nicola Kemp

Read more
Fuel Your Imagination

Sport England furthers This Girl Can with a drive to engage young girls in PE

When exercise has such a positive impact not just on physical, but mental health, this is a vital grassroots initiative.

By Izzy Ashton

Read more
Fuel Your Imagination

ITV and OfCom take a stand in support of Black Lives Matter

Big corporations publicly demonstrating their support of representation and artistic expression is an important step forward on the path towards becoming anti-racist brands.

By Izzy Ashton

Read more
Fuel Your Imagination

A Seriously Serious Thought-Leadership Thinkpiece

It’s not about what we think but here’s what we think, writes Amy Kean in a decidedly serious thinkpiece.

By Amy Kean, &us

Read more
Fuel Your Imagination

Marc Jacobs underlines the power of inclusivity with 'I am perfect as I am' campaign

Marketing based on self-love rather than a drive to be someone else or hide perceived flaws is a powerful step-change for the beauty market.

By Nicola Kemp

Read more
Fuel Your Imagination

Ready for Business offers personalised mentoring at scale for young people

Ready for Business actions what so many have talked about for years at a time when young people need support and opportunity more than ever.

By Izzy Ashton

Read more
Fuel Your Imagination

Love Cinema celebrates the return of the big screen, at last

The campaign captures the sheer escapism that a couple of hours at the cinema can bring, celebrating people’s love for it and demonstrating just how powerful storytelling can be.

By Izzy Ashton

Read more
Fuel Your Imagination

Not another COVID ad: Coca-Cola and George The Poet deliver pure creative excellence

At a time when many in the industry have been expressing COVID-ad fatigue, with this unique blend of craft, creativity and open-minded optimism, Coca-Cola has successfully raised the bar.

By Nicola Kemp

Read more
Fuel Your Imagination

The London Essence Co and Splendid provide a taste of travel in new campaign

Through a new at-home or in-bar experience, The London Essence Co is successfully delivering a slice of holiday escapism when for many consumers travel remains out of reach.

By Nicola Kemp

Read more
Fuel Your Imagination

The Great Reset wants accidental climate heroes to answer its creative brief

The Great Reset’s creative brief offers the creative industry the chance to reframe what it means to be a climate hero. It also grants the next generation the power to make decisions about their own future.

By Izzy Ashton

Read more
Fuel Your Imagination

GSK partners with GAY Times to celebrate Pride & represent the LGBTQ+ community

One of the most impactful ways that brands can honour the Pride movement is by representing and reflecting the LGBTQ+ community within their marketing and advertising campaigns.

By Izzy Ashton

Read more
Fuel Your Imagination

The National Saturday Club celebrates the next generation of creatives in its virtual Summer Show

The digital show is an example of the power of creative collaboration to recognise and amplify the next generation of diverse talent.

By Izzy Ashton

Read more
Fuel Your Imagination

Airbnb & the iOC host a virtual Olympic games

As the sporting world continues to exist primarily online, this festival offers people a chance to connect with the athletes who inspire them, to hear stories of empowerment and to feel a sense of community.

By Izzy Ashton

Read more
Fuel Your Imagination

City of Women London redraws the Underground map to recognise notable women

The new map is designed to generate a conversation about the intersections between public spaces, history and gender; about who has the right to recognition and who deserves to be given space.

By Izzy Ashton

Read more
Fuel Your Imagination

NABS takes art auction virtual to fund industry support

The event comes in the midst of a phenomenal surge in demand for NABS’ vital support services from across the industry.

By Nicola Kemp

Read more