Red Cross turns to the power of Instagram to showcase life-saving CPR tool
‘Life Saving Stories’ created by 180 Amsterdam and the Dutch Red Cross is an Instagram game designed to teach the next generation essential CPR skills and empower them to act when it’s needed most.
By Nicola Kemp
TikTok and Copa90 show the firepower of a fan-first approach
The new partnership ushers in innovative new social content, underlining the creativity and excitement delivered by fans at Euro 2020.