Fuel Your Imagination

ESCADA invites successful women to share their experiences

At a time when what constitutes success is fundamentally shifting, how brands represent aspiration, particularly when targeting women, is in flux.

By Izzy Ashton

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Fuel Your Imagination

Deliveroo is proud to be the UK’s second best delivery service

Deliveroo's first Christmas campaign pays tribute to the 20,000 midwives working across the country throughout the festive season to deliver the most precious of cargos.

By Izzy Ashton

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Fuel Your Imagination

Coca Cola and Stonewall roll out the welcome mat to inclusivity

Coca-Cola’s latest activation with the Premier League and Stonewall signals a new, inclusive era for sports sponsorship.

By Nicola Kemp

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Fuel Your Imagination

Shutterstock reveals its 2020 Colour Trends report

While outlining the nature of each shade, Shutterstock also detailed the impact each can have for marketers, forecasting their potential use for the year to come.

By Izzy Ashton

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Fuel Your Imagination

CALM launch #YuleSlog to combat loneliness this Christmas

One of the main causes of stress and discomfort at this time of year is around the pressure to have the ‘perfect’ Christmas. CALM & Twitter want to get people talking about the realities that surround the festive season.

By Izzy Ashton

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Fuel Your Imagination

How King of Shaves and Beauty banks brought purpose to the Black Friday frenzy

By choosing purpose over short-term profit, King of Shaves is successfully cutting through the noise, providing consumers with a thoughtful alternative to the traditional Black Friday binge.

By Nicola Kemp

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Fuel Your Imagination

Glossier brings the experience economy to life with pop-up in London’s Covent Garden

Experiential marketing affords online-only brands such as Glossier the ability to forge more emotional relationships with consumers.

By Izzy Ashton

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The 2040 documentary brings hope to the climate crisis conversation

The reality of the climate crisis is unavoidable. But what if the images we saw were not simply of the devastation taking place but also offered some optimistic ideas of how we can bring about change.

By Izzy Ashton

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Fuel Your Imagination

Steve McQueen photographs London’s Year 3 classes to highlight creative deficit in schools

According to Tate Britain, every child should be given the opportunity to express their artistic side, to explore their creativity, a belief at the heart of Steve McQueen’s latest project Year 3.

By Izzy Ashton

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How Google is making its voice assistant accessible to people with Down's syndrome

A new project from Google is an example of what can happen when brands work alongside the community they’re looking to represent and include them rather than speaking on behalf of them.

By Izzy Ashton

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Fuel Your Imagination

Why Kate Winslet is lending her voice to Ovarian Cancer Action

‘I Will Survive’ is designed to both raise awareness of and also shine a spotlight on a pervasive issue so that generations of girls to come can benefit from the research that is conducted today.

By Izzy Ashton

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Fuel Your Imagination

#LetWhatsInsideOut: CALM & Topshop partner to launch a self-care label

Topshop and CALM's new clothing care label is evidence of the rise of self-care in marketing.

By Nicola Kemp

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Fuel Your Imagination

Starbucks & Uber Eats partner to make coffee more convenient

Consumers are placing an increased focus and reliance on digital relationships when it comes to interacting with brands and retailers.

By Izzy Ashton

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Fuel Your Imagination

A new smart wearable gives agencies no excuse not to prioritise employees' mental health

This kind of partnership between WPP Health Practice & BioBeats takes a scientific, evidence-based approach to tackling mental health issues, allowing businesses to create credible, effective solutions.

By Izzy Ashton

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heat Style Book launches to celebrate inclusivity and diversity

The shifting aesthetic of fashion advertising has significant impacts for brands. A new wave of body positivity and inclusivity is coming to the fore, with the media brand heat’s Style book at the forefront of this shift.

By Izzy Ashton

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