At a time when what constitutes success is fundamentally shifting, how brands represent aspiration, particularly when targeting women, is in flux.
By Izzy Ashton
Deliveroo's first Christmas campaign pays tribute to the 20,000 midwives working across the country throughout the festive season to deliver the most precious of cargos.
By Izzy Ashton
Coca-Cola’s latest activation with the Premier League and Stonewall signals a new, inclusive era for sports sponsorship.
By Nicola Kemp
While outlining the nature of each shade, Shutterstock also detailed the impact each can have for marketers, forecasting their potential use for the year to come.
By Izzy Ashton
One of the main causes of stress and discomfort at this time of year is around the pressure to have the ‘perfect’ Christmas. CALM & Twitter want to get people talking about the realities that surround the festive season.
By Izzy Ashton
By choosing purpose over short-term profit, King of Shaves is successfully cutting through the noise, providing consumers with a thoughtful alternative to the traditional Black Friday binge.
By Nicola Kemp
Experiential marketing affords online-only brands such as Glossier the ability to forge more emotional relationships with consumers.
By Izzy Ashton
The reality of the climate crisis is unavoidable. But what if the images we saw were not simply of the devastation taking place but also offered some optimistic ideas of how we can bring about change.
By Izzy Ashton
According to Tate Britain, every child should be given the opportunity to express their artistic side, to explore their creativity, a belief at the heart of Steve McQueen’s latest project Year 3.
By Izzy Ashton
A new project from Google is an example of what can happen when brands work alongside the community they’re looking to represent and include them rather than speaking on behalf of them.
By Izzy Ashton
‘I Will Survive’ is designed to both raise awareness of and also shine a spotlight on a pervasive issue so that generations of girls to come can benefit from the research that is conducted today.
By Izzy Ashton
Topshop and CALM's new clothing care label is evidence of the rise of self-care in marketing.
By Nicola Kemp
Consumers are placing an increased focus and reliance on digital relationships when it comes to interacting with brands and retailers.
By Izzy Ashton
This kind of partnership between WPP Health Practice & BioBeats takes a scientific, evidence-based approach to tackling mental health issues, allowing businesses to create credible, effective solutions.
By Izzy Ashton
The shifting aesthetic of fashion advertising has significant impacts for brands. A new wave of body positivity and inclusivity is coming to the fore, with the media brand heat’s Style book at the forefront of this shift.
By Izzy Ashton
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