Fuel Your Imagination

We Are Undefeatable supports those with long-term conditions in lockdown

While many people have longed for the lockdown lifting, the situation is not so simple for people with health conditions whose shielding status has had a direct impact on their freedom.

By Izzy Ashton

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Fuel Your Imagination

Switch off to switch on for the Festival of Marketing

Amidst the plethora of changes that lockdown has brought to the marketing landscape, one of the most positive shifts has been the flurry of virtual events.

By Nicola Kemp

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Fuel Your Imagination

#FundAFuture shows the power of creativity for social good

Beam, the online platform which crowdfunds homeless people back into the workplace, has launched a new campaign, created by Good Brains for Good Brands.

By Nicola Kemp

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Fuel Your Imagination

Why Slay Duggee turned to Animal Crossing for new release

Animal Crossing is helping Slay Duggee fulfil its mission of getting kids into heavy metal music, by giving them their first taste of a live show.

By Nicola Kemp

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How World Refugee Day turned to football to empower communities

Far away from the bright lights and empty stadiums of the Premier League, a campaign for World Refugee Day powerfully represented the real strength of the beautiful game.

By Nicola Kemp

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How SmileZ delivered digital love in lockdown

With time in short supply and tempers at times frayed, the SmileZ platform is a welcome reminder of the power of a simple thank you, a note, a joke, a beautiful piece of creative work.

By Nicola Kemp

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Secret Cinema introduce a summer of escapism with The Drive In

While we may not all be able to gather just yet in fields, grounds and theatres, Secret Cinema’s latest venture ensures that people still experience an evening to remember.

By Izzy Ashton

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Clear Channel and Pride Inside partner to bring Pride to the streets this summer

The campaign's aim is to bring visibility to the LGBTQ+ community and to ensure that the spirit of Pride is kept alive and well.

By Izzy Ashton

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Fuel Your Imagination

Anthems: PRIDE podcast collects stories that celebrate what it means to be human

Understanding the lived experience of each person has never been so key to forging meaningful connections.

By Izzy Ashton

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Fuel Your Imagination

Belgium’s ‘Helpy Hour’ underlines the power of community support in crisis

In the midst of ongoing lockdown, the importance of the rituals of everyday life have come sharply into focus.

By Nicola Kemp

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Fuel Your Imagination

British Vogue celebrates the UK’s front-line workers

Far from leaning on airbrushed celebrities, these covers show ordinary people what extraordinary acts look like.

By Izzy Ashton

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56 Black Men says, Let’s Not Forget the names that didn’t become hashtags

'Let's Not Forget' is about inspiring people to ask themselves what they can do right now; to examine what they are going to do moving forwards and to not forget the lives that have been lost.

By Izzy Ashton

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Tap to Clap creates a tool for those who have difficulty clapping to celebrate key workers

This initiative is another brilliant example of creativity under constraint providing a seemingly simple but vital tool for a community who may otherwise have been able to make their voices heard.

By Izzy Ashton

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Fuel Your Imagination

Meditations for adland

In theory some of us should have more ‘free’ time under lockdown; yet in truth many of us feel overloaded or overwhelmed.

By Izzy Ashton

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Fuel Your Imagination

Disney slamdunks lockdown marketing with Olaf song

Disney’s latest short hits the right note in the midst of Coronavirus marketing fatigue.

By Nicola Kemp

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