Fuel Your Imagination

The new nostalgia: Why brands are embracing the roaring twenties

As a new decade dawns, a fresh aesthetic of nostalgia is emerging according to Shutterstock’s annual Creative Trends Report.

By Nicola Kemp

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UNILAD opens the Illegal Blood Bank to highlight outdated UK legislation

The Illegal Blood Bank is a marker of how far we still have to go when it comes to overturning historic discriminatory laws and legislation against different communities.

By Izzy Ashton

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NatWest donates advertising spend to women-founded start-ups

As the saying goes, actions speak louder than words. In NatWest’s case, they aren’t just talking about how they believe in female-led businesses; they are developing schemes to actually help them.

By Izzy Ashton

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ESCADA invites successful women to share their experiences

At a time when what constitutes success is fundamentally shifting, how brands represent aspiration, particularly when targeting women, is in flux.

By Izzy Ashton

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Deliveroo is proud to be the UK’s second best delivery service

Deliveroo's first Christmas campaign pays tribute to the 20,000 midwives working across the country throughout the festive season to deliver the most precious of cargos.

By Izzy Ashton

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Coca Cola and Stonewall roll out the welcome mat to inclusivity

Coca-Cola’s latest activation with the Premier League and Stonewall signals a new, inclusive era for sports sponsorship.

By Nicola Kemp

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Shutterstock reveals its 2020 Colour Trends report

While outlining the nature of each shade, Shutterstock also detailed the impact each can have for marketers, forecasting their potential use for the year to come.

By Izzy Ashton

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CALM launch #YuleSlog to combat loneliness this Christmas

One of the main causes of stress and discomfort at this time of year is around the pressure to have the ‘perfect’ Christmas. CALM & Twitter want to get people talking about the realities that surround the festive season.

By Izzy Ashton

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How King of Shaves and Beauty banks brought purpose to the Black Friday frenzy

By choosing purpose over short-term profit, King of Shaves is successfully cutting through the noise, providing consumers with a thoughtful alternative to the traditional Black Friday binge.

By Nicola Kemp

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Glossier brings the experience economy to life with pop-up in London’s Covent Garden

Experiential marketing affords online-only brands such as Glossier the ability to forge more emotional relationships with consumers.

By Izzy Ashton

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The 2040 documentary brings hope to the climate crisis conversation

The reality of the climate crisis is unavoidable. But what if the images we saw were not simply of the devastation taking place but also offered some optimistic ideas of how we can bring about change.

By Izzy Ashton

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Steve McQueen photographs London’s Year 3 classes to highlight creative deficit in schools

According to Tate Britain, every child should be given the opportunity to express their artistic side, to explore their creativity, a belief at the heart of Steve McQueen’s latest project Year 3.

By Izzy Ashton

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How Google is making its voice assistant accessible to people with Down's syndrome

A new project from Google is an example of what can happen when brands work alongside the community they’re looking to represent and include them rather than speaking on behalf of them.

By Izzy Ashton

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Why Kate Winslet is lending her voice to Ovarian Cancer Action

‘I Will Survive’ is designed to both raise awareness of and also shine a spotlight on a pervasive issue so that generations of girls to come can benefit from the research that is conducted today.

By Izzy Ashton

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#LetWhatsInsideOut: CALM & Topshop partner to launch a self-care label

Topshop and CALM's new clothing care label is evidence of the rise of self-care in marketing.

By Nicola Kemp

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