Consumers are placing an increased focus and reliance on digital relationships when it comes to interacting with brands and retailers. With this service, Starbucks aims to reach not just the consumer who walks into a physical store, but also those who will simply browse the Uber Eats app on their phone.
By Izzy Ashton
This kind of partnership between WPP Health Practice & BioBeats takes a scientific, evidence-based approach to tackling mental health issues, allowing businesses to create credible, effective solutions.
By Izzy Ashton
The shifting aesthetic of fashion advertising has significant impacts for brands. A new wave of body positivity and inclusivity is coming to the fore, with the media brand heat’s Style book at the forefront of this shift.
By Izzy Ashton
A live podcast recording of Amazing If’s 100th episode shone a light on the revolution afoot in the workplace.
By Nicola Kemp
The figure of the handmaid, clad in red, her head covered by a white hood has become a symbol of the time, a cultural emblem that has moved to represent the suppression of women’s rights, particularly reproductive rights.
By Izzy Ashton
Textile production currently contributes more to climate change than international aviation and shipping combined. This is no longer about just the biggest companies making a change. It is up to each of us to examine our consumption.
By Izzy Ashton
‘Sleep wellness’ is fast becoming a mainstream consumer trend and a new campaign from eve sleep underlines why consumers need to get serious about sleeping.
By Nicola Kemp
SheSays, the global network for women in the creative industry, has launched a new campaign to promote shared parental leave, in the midst of a significant cultural shift in parenting.
By Nicola Kemp
FOOD: Bigger Than The Plate is a new exhibition at the V&A Museum in London, exploring the food cycle from compost to table. Designed to inspire and educate, this exhibition asks us to examine how, why and what we eat.
By Izzy Ashton
By creating one central resource where free activities can be found, Hoop aims to take away the fear of school holidays and replace it with excitement, for both parties involved.
By Izzy Ashton
By using her platform to deliver positive change, the Duchess of Sussex is successfully moving the dial on what it means to be a royal role model in the age of activism.
By Izzy Ashton
In an era in which attention is often only partial, a medium which commands consumers full attention is thriving.
By Izzy Ashton
With both government and campaigners taking aim at the ‘advertising gap’ which underlines the historical inflexibility of the workplace, brands are beginning to pay attention.
By Nicola Kemp
There’s nothing quite like watching live sport, but with, more people than ever ‘second screening’ while they watch, the market for social engagement is only set to grow.
By Izzy Ashton
At the heart of this new app is a small but integral gesture. That of acknowledgement and respect for the way non-binary individuals choose to identify.
By Izzy Ashton
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