Fuel Your Imagination
New campaign showcases the global reach of UK advertising
The UK Advertising Export Group’s ‘Made Global’ campaign is a rallying cry for the creative industries.
By Nicola Kemp
Fuel Your Imagination
Sport England furthers This Girl Can with a drive to engage young girls in PE
When exercise has such a positive impact not just on physical, but mental health, this is a vital grassroots initiative.
By Izzy Ashton
Fuel Your Imagination
ITV and OfCom take a stand in support of Black Lives Matter
Big corporations publicly demonstrating their support of representation and artistic expression is an important step forward on the path towards becoming anti-racist brands.
By Izzy Ashton
Fuel Your Imagination
A Seriously Serious Thought-Leadership Thinkpiece
It’s not about what we think but here’s what we think, writes Amy Kean in a decidedly serious thinkpiece.
Fuel Your Imagination
Marc Jacobs underlines the power of inclusivity with 'I am perfect as I am' campaign
Marketing based on self-love rather than a drive to be someone else or hide perceived flaws is a powerful step-change for the beauty market.
By Nicola Kemp
Fuel Your Imagination
Ready for Business offers personalised mentoring at scale for young people
Ready for Business actions what so many have talked about for years at a time when young people need support and opportunity more than ever.
By Izzy Ashton
Fuel Your Imagination
Love Cinema celebrates the return of the big screen, at last
The campaign captures the sheer escapism that a couple of hours at the cinema can bring, celebrating people’s love for it and demonstrating just how powerful storytelling can be.
By Izzy Ashton
Fuel Your Imagination
Not another COVID ad: Coca-Cola and George The Poet deliver pure creative excellence
At a time when many in the industry have been expressing COVID-ad fatigue, with this unique blend of craft, creativity and open-minded optimism, Coca-Cola has successfully raised the bar.
By Nicola Kemp
Fuel Your Imagination
The London Essence Co and Splendid provide a taste of travel in new campaign
Through a new at-home or in-bar experience, The London Essence Co is successfully delivering a slice of holiday escapism when for many consumers travel remains out of reach.
By Nicola Kemp
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The Great Reset wants accidental climate heroes to answer its creative brief
The Great Reset’s creative brief offers the creative industry the chance to reframe what it means to be a climate hero. It also grants the next generation the power to make decisions about their own future.
By Izzy Ashton
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GSK partners with GAY Times to celebrate Pride & represent the LGBTQ+ community
One of the most impactful ways that brands can honour the Pride movement is by representing and reflecting the LGBTQ+ community within their marketing and advertising campaigns.
By Izzy Ashton
Fuel Your Imagination
The National Saturday Club celebrates the next generation of creatives in its virtual Summer Show
The digital show is an example of the power of creative collaboration to recognise and amplify the next generation of diverse talent.
By Izzy Ashton
Fuel Your Imagination
Airbnb & the iOC host a virtual Olympic games
As the sporting world continues to exist primarily online, this festival offers people a chance to connect with the athletes who inspire them, to hear stories of empowerment and to feel a sense of community.
By Izzy Ashton
Fuel Your Imagination
City of Women London redraws the Underground map to recognise notable women
The new map is designed to generate a conversation about the intersections between public spaces, history and gender; about who has the right to recognition and who deserves to be given space.
By Izzy Ashton
Fuel Your Imagination
NABS takes art auction virtual to fund industry support
The event comes in the midst of a phenomenal surge in demand for NABS’ vital support services from across the industry.
By Nicola Kemp