Fuel Your Imagination

#ShareBaby campaign reflects a cultural shift in parenting

SheSays, the global network for women in the creative industry, has launched a new campaign to promote shared parental leave, in the midst of a significant cultural shift in parenting.

By Nicola Kemp

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The V&A questions the future of food

FOOD: Bigger Than The Plate is a new exhibition at the V&A Museum in London, exploring the food cycle from compost to table. Designed to inspire and educate, this exhibition asks us to examine how, why and what we eat.

By Izzy Ashton

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Hoop asks, have you got FOSH, Fear of School Holidays?

By creating one central resource where free activities can be found, Hoop aims to take away the fear of school holidays and replace it with excitement, for both parties involved.

By Izzy Ashton

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British Vogue, Forces for Change

By using her platform to deliver positive change, the Duchess of Sussex is successfully moving the dial on what it means to be a royal role model in the age of activism.

By Izzy Ashton

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Uninterrupted Cinematic Advertising

In an era in which attention is often only partial, a medium which commands consumers full attention is thriving.

By Izzy Ashton

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Flex For All

With both government and campaigners taking aim at the ‘advertising gap’ which underlines the historical inflexibility of the workplace, brands are beginning to pay attention.

By Nicola Kemp

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Wimbledon takes to TikTok to appeal to a new generation of sport and music fans

There’s nothing quite like watching live sport, but with, more people than ever ‘second screening’ while they watch, the market for social engagement is only set to grow.

By Izzy Ashton

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The Right Pronoun

At the heart of this new app is a small but integral gesture. That of acknowledgement and respect for the way non-binary individuals choose to identify.

By Izzy Ashton

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by Humankind

As the environmental crisis continues to rise up the news agenda, brands like by Humankind, which offer more sustainable solutions, are poised for growth.

By Izzy Ashton

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Microstep habit-stacking

In the growing lexicon of marketing jargon this may not be a concept you have heard of. Yet it lies at the heart of Procter & Gamble's new global partnership with Thrive Global.

By Nicola Kemp

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Get Up, Stand Up Now

To recognise art by marginalised creatives that has for so long been ignored or sidelined, Somerset House is celebrating 50 years of black creativity in Britain and beyond in a major new exhibition.

By Izzy Ashton

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Killing Eve

Killing Eve is more than an award-winning TV show; it’s a cultural moment in time, part of growing shift in the female narrative, which has significant impact for brands and businesses alike.

By Izzy Ashton

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Patagonia 'Artifishal'

In a couple of decades, humans have managed to change what evolution built up over hundreds, thousands of years. We claimed control over nature as our right without fully exploring the consequences of our actions. With their latest project, Patagonia point out that “the road to extinction is paved with good intentions.”

By Izzy Ashton

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File under ‘Unresolved’

The average individual in the UK spends 24 hours a week on social media, according to a report published by Ofcom in 2018. And what do you do when you’re on there?

By Izzy Ashton

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Comfort Zones

When was the last time you really, truly, stepped out of your comfort zone? Not just by going to a different place for lunch but genuinely exploring a world beyond your boundaries, doing something that scares you just because you can.

By Izzy Ashton

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