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Thought Leadership

BITE TRENDS: Issue 1, March 2019

Izzy Ashton

The launch of the first BITE Trends Report.

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Highlights

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Interviews

Sinéad Gray, Managing Partner, Kindred

By Izzy Ashton

As part of Kindred’s all female management team, Sinéad Gray is at the forefront of a new wave of creative leaders reimagining the creative workplace of the future.

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Thought Leadership

The Ignored Giant

By Izzy Ashton

“Gaming is driven from generation to generation by a simple human truth: people would rather play than work.” Gaming is big business, and it’s become an industry that brands can’t afford to ignore.

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BITE Focus

Warsaw

By Bartek Bernaciak, Dragon Rouge Warsaw

After decades of difficult history, the beginning of the 21st century is the best moment to visit Warsaw. Go beyond the Old Town, visit the city's beaches and share delicious food at the old Soho Factory.

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Hot Pick

Mercedes-Benz Vans UK, 'The Entrepreneur Gene Project' by Mr President

By Izzy Ashton

In the age of the entrepreneur, the notion that ‘everyone has a book in them’ has extended to the idea that we all have a business idea in us. Or at least, most of us think we do.


Trends

Trend

Who dares wins: Tackling the problem of Army recruitment

Rhonwen Lally, Karmarama

By combining an enduring truth about the Army with a modern insight about Britain today, we unlocked powerful new relevance for the Army.

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BITE Focus

Warsaw

Bartek Bernaciak, Dragon Rouge Warsaw

After decades of difficult history, the beginning of the 21st century is the best moment to visit Warsaw. Go beyond the Old Town, visit the city's beaches and share delicious food at the old Soho Factory.

Read More
BITE Focus

To break taboos, you have to be prepared to lose something

Nicola Kemp

From crushing stereotypes to the industry's growing gender pay gap, seven key take outs from Creative Equal’s RISE 2019.

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Trend

Diverse bodies, diverse minds

David Sanger

This week is Mental Health Awareness Week, and the focus for 2019 is body image. It’s no surprise really given the rise in apparent ideals we see in the world around us.

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Trend

Gamers logging on to a new community

Izzy Ashton

Games are still a place for exploration, development, education but perhaps most importantly today they’re also where you can both build and become a part of a community.

Read More

Interviews

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Interviews

Sinéad Gray, Managing Partner, Kindred

By Izzy Ashton

As part of Kindred’s all female management team, Sinéad Gray is at the forefront of a new wave of creative leaders reimagining the creative workplace of the future.

Read more
Interviews

Rania Robinson, CEO & Managing Partner, Quiet Storm

By Izzy Ashton

“I got very comfortable with feeling uncomfortable from a very young age.”

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Interviews

Rob Gray, Co-Founder & Managing/Strategy Partner, Squad

By Izzy Ashton

"In our job it’s important to put your phone down and look around you. All the insights you’ll ever need into people’s behaviour are right in front of you."

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Interviews

Cary Wakefield, CEO, Ovarian Cancer Action

By Izzy Ashton

"You can always find the right channels to reach people even with small budgets, but getting them to notice, care or do something is where stories come in."


Diverse bodies, diverse minds

by David Sanger

This week is Mental Health Awareness Week, and the focus for 2019 is body image. It’s no surprise really given the rise in apparent ideals we see in the world around us.

View Article

Cary Wakefield, CEO, Ovarian Cancer Action

by Izzy Ashton

"You can always find the right channels to reach people even with small budgets, but getting them to notice, care or do something is where stories come in."

Read Interview

File under ‘Unresolved’

by Izzy Ashton

The average individual in the UK spends 24 hours a week on social media, according to a report published by Ofcom in 2018. And what do you do when you’re on there?

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Harris + Hoole by CellarDoor

by Izzy Ashton

In an era of few certainties; British consumers’ commitment to caffeine is a rare consistency on the embattled high street.

View Article

Fuel Your Imagination

Fuel Your Imagination

File under ‘Unresolved’

Izzy Ashton

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Fuel Your Imagination

Comfort Zones

Izzy Ashton

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Fuel Your Imagination

Camp: Notes on Fashion

Izzy Ashton

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Hot Picks

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Hot Pick

Mercedes-Benz Vans UK, 'The Entrepreneur Gene Project' by Mr President

By Izzy Ashton

In the age of the entrepreneur, the notion that ‘everyone has a book in them’ has extended to the idea that we all have a business idea in us. Or at least, most of us think we do.

Read more
Hot Pick

Harris + Hoole by CellarDoor

By Izzy Ashton

In an era of few certainties; British consumers’ commitment to caffeine is a rare consistency on the embattled high street.

Read more
Hot Pick

Beavertown Brewery, 'beer for blood' by Fever

By Izzy Ashton

I don’t know about you but I’m a bit squeamish when it comes to giving blood. I really want to be the kind of amazingly brave, selfless individual who turns up every few months to donate.

Read more
Hot Pick

Magnum, 'True to Pleasure' by Golin

By Izzy Ashton

Growing old, reaching your prime, getting better with age. These are the tired tropes so often splashed across campaigns. But as Iris Apfel, the latest face of Magnum, shows: ageing isn’t really that big of a deal.


Thought Leadership

Thought Leadership

The Ignored Giant

Izzy Ashton

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Thought Leadership

Make Them Feel

Adam Reynolds, Intermarketing

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Thought Leadership

The Modern Affluence Summit

Izzy Ashton

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Most Loved

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Hot Pick

Magnum, 'True to Pleasure' by Golin

By Izzy Ashton

Growing old, reaching your prime, getting better with age. These are the tired tropes so often splashed across campaigns. But as Iris Apfel, the latest face of Magnum, shows: ageing isn’t really that big of a deal.

Read more
Trend

Gamers logging on to a new community

By Izzy Ashton

Games are still a place for exploration, development, education but perhaps most importantly today they’re also where you can both build and become a part of a community.

Read more
Hot Pick

Beavertown Brewery, 'beer for blood' by Fever

By Izzy Ashton

I don’t know about you but I’m a bit squeamish when it comes to giving blood. I really want to be the kind of amazingly brave, selfless individual who turns up every few months to donate.

Read more
Thought Leadership

Make Them Feel

By Adam Reynolds, Intermarketing

We feel first and think second. It’s emotions that drive our behaviour, no matter how logical and level-headed we might think we are. Intermarketing taps into the increasing importance of building emotional brand connections with consumers.