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Voices

Creative Equals and Creativebrief launch RISE Trend Report

Nicola Kemp

The report, which is designed to amplify the voices and insights of the flagship conference, is free to access.

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Highlights

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Voices

Breadwinner, breadmaker, babymaker

Dr Helen O’Neill, Founder and CEO of Hertility shares how the brand is democratising fertility for the Amazon generation in the latest edition of BITE Talks.

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BITE Focus

Why ASICS became the first sports brand to ask athletes to stop exercising

By Nicola Kemp

The sports brands latest campaign from Golin asks athletes not to move to underline the mental health benefits of exercise.

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Voices

Being your true self as a brand

By Nicola Kemp

Sara Hyman, CEO North America at JKR, on moving beyond generic category conventions and being fit for purpose for the next decade.

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Voices

“My best work is still ahead of me”

Speaking at Creative Equals’ RISE conference Jo Wallace, Creative Leader and Founder of Good Girls Eat Dinner shared her views on the future of inclusive creativity.


Voices

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Voices

Celebrating the power of kindness in leadership

By Lori Meakin, Joint

Kindness & Leadership 50 Leading Lights list is now open

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Voices

Creative Equals and Creativebrief launch RISE Trend Report

By Nicola Kemp

The report, which is designed to amplify the voices and insights of the flagship conference, is free to access.

Read more
Voices

Pentland Brands and The People Launch Mentoring Programme for Underrepresented Communities

By Kian Bakhtiari

The free mentoring programme is designed to help young people from Black, Asian, minority ethnic and underserved communities develop their skills, confidence and network

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Voices

D&I in creativity goes beyond jury representation

By Steve Wheen

Embracing diverse creative talent and creative diverse work is about alignment of values, writes Steve Wheen Founder & CEO of Distillery and Director of Awards at Outvertising.


Interviews

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Interviews

How The Hundred changed the game for women’s cricket

By Nicola Kemp

Jen Vile, Marketing Director at The Hundred lifts the lid on the tournament that has levelled the playing field for women’s cricket.

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Interviews

“Everybody wants things to be better but nobody wants to change”

By Nicola Kemp

Resilience Ninja Jaz Ampaw-Farr on relinquishing control, overcoming overwhelm and why gratitude beats guilt.

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Interviews

“You can't divorce impact and creativity”

By Georgie Moreton

George Bryant, Group Chief Creative Officer at Golin on creating work that earns its place in culture and busting the cult of busy.

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Interviews

‘I still want to see more female Executive Creative Directors’

By Nicola Kemp

Katy Sumption, Executive Creative Director, Atomic London on opening the door to a new era of open and inclusive creativity


Trends

Trend

Maximizing Augmented Reality: Helping Charities Create Meaningful Connections

Simon Jenkins

Simon Jenkins, Snapchat’s Creative Strategy Lead for the EMEA region, explores the opportunities available through augmented reality.

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Trend

Unlocking more than just cash with crowdfunding

Charlie Terry, CEEK

Charlie Terry explores the benefits and nuances of crowdfunding a brand

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Trend

Why Gen Z are switching from fast-fashion to sustainable goods

Alex Gallagher

Brands need to make sustainability a top priority to connect with a Gen Z audience

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Trend

Put A Pin(terest) In It: The social platform changing the advertising game

Bogdan Carlescu

Why brands must make us of Pinterest to better connect with their audiences

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Trend

How Heartstopper got it right

Jamie Love

Jamie Love on how Heartstopper can reinvigorate marketing to LGBT community

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“Irresponsibly ambitious and delusionally optimistic”

by Nicola Kemp

Corinna Falusi, Chief Creative Officer of Mother New York, on why the agency doesn’t have a ‘house style’ and the power of embracing discomfort.

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Get set for the new ‘roaring twenties’ of creativity

by Nicola Kemp

Shirin Majid, Executive Creative Director Europe at Virtue on the electricity that comes with being at the start of something new and the power of resisting routine.

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How LinkedIn is leading a workplace revolution

by Nicola Kemp

Zara Easton, Head of Brand Marketing, UK at LinkedIn on the great resignation and why the brand is backing Changemakers

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Is now the time to challenge purpose cynicism in marketing?

by James Edney

Given’s James Edney on purpose and whether Unilever really has ‘lost the plot’ when it comes to purpose-driven marketing.

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Hot Picks

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Hot Pick

Magnum mash-up of Kylie and Peggy Gou hit the right notes

By Georgie Moreton

The IPG collective MullenLowe, GOLIN London and MullenLowe Profero created the supercharged remix for Magnum Ice Cream

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Hot Pick

Weetabix turns the tables on the Three Little Pigs

By Georgie Moreton

The latest ‘Have you had yours?’ campaign from BBH retells the classic tale

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Hot Pick

adam&eveDDB bring to life creativity for the V&A

By Georgie Moreton

The campaign promotes the V&A’s permanent collection, events and online content

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Hot Pick

Pringles revisits early days of gaming

By Georgie Moreton

‘Stay in the Game’ campaign from Grey London pays homage to original gamers


Fuel Your Imagination

Fuel Your Imagination

NewComma releases GIFs inspired by African pidgin to celebrate Africa Day

Georgie Moreton

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Fuel Your Imagination

eve Sleep teams up with Late Night on 4

Georgie Moreton

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Fuel Your Imagination

HEINEKEN partners with ITV to bring alcohol-free beer to TV’s favourite pubs

Georgie Moreton

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Thought Leadership

Thought Leadership

Exposing the tensions between sustainability and DEI

Georgie Moreton

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Thought Leadership

Time To support Fair NDAs

Georgie Moreton

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Thought Leadership

Retaining talent in the wake of the great resignation

Georgie Moreton

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Most Loved

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Interviews

“Everyone is seeing things from a new lens this year.”

By Nicola Kemp

Lisa Lugo, Vice President of Marketing Solutions, Live Nation UK on the role of perspective, connection, service and celebration in the wake of the crisis.

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Interviews

“Work is about what you do, not where you do it.”

By Nicola Kemp

Fiona Gordon, CEO of Ogilvy, on borderless creativity, putting your hand up and the power of doing things differently

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Voices

“The creative industries need to understand how under threat we are.”

By Nicola Kemp

Elle McCarthy, Vice President of Brand at Electronic Arts on redefining creativity, getting comfortable with imposter syndrome and building diverse teams.

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Interviews

“We need to stop pretending everything is okay”

By Nicola Kemp

Laura Mignott, CEO of DFlash and host of the Reset Podcast on marketing’s reckoning and why leaders must take action to be on the right side of history.