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Thought Leadership

BITE TRENDS: Issue 1, March 2019

Izzy Ashton

The launch of the first BITE Trends Report.

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Highlights

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BITE Focus

To break taboos, you have to be prepared to lose something

By Nicola Kemp

From crushing stereotypes to the industry's growing gender pay gap, seven key take outs from Creative Equal’s RISE 2019.

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Interviews

Rania Robinson, CEO & Managing Partner, Quiet Storm

By Izzy Ashton

“I got very comfortable with feeling uncomfortable from a very young age.”

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Trend

Diverse bodies, diverse minds

By David Sanger

This week is Mental Health Awareness Week, and the focus for 2019 is body image. It’s no surprise really given the rise in apparent ideals we see in the world around us.

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Hot Pick

Magnum, 'True to Pleasure' by Golin

By Izzy Ashton

Growing old, reaching your prime, getting better with age. These are the tired tropes so often splashed across campaigns. But as Iris Apfel, the latest face of Magnum, shows: ageing isn’t really that big of a deal.


Trends

BITE Focus

To break taboos, you have to be prepared to lose something

Nicola Kemp

From crushing stereotypes to the industry's growing gender pay gap, seven key take outs from Creative Equal’s RISE 2019.

Read More
Trend

Diverse bodies, diverse minds

David Sanger

This week is Mental Health Awareness Week, and the focus for 2019 is body image. It’s no surprise really given the rise in apparent ideals we see in the world around us.

Read More
Trend

Gamers logging on to a new community

Izzy Ashton

Games are still a place for exploration, development, education but perhaps most importantly today they’re also where you can both build and become a part of a community.

Read More
BITE Focus

It Ain’t Easy Going Green

Izzy Ashton

Consumers are done with talking, with words and empty promises, with hard to imagine numbers and overwhelming quantities. What they want is proof and evidence of brands making a change, and a means for them to do the same.

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Trend

The Road Whisperer

Sophie Lewis, VMLY&R

THINK! were looking for a vehicle or a person who could impart wisdom in a way that would mean an audience of young, male, new drivers would listen to and absorb it. Enter the Road Whisperer.

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Interviews

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Interviews

Rania Robinson, CEO & Managing Partner, Quiet Storm

By Izzy Ashton

“I got very comfortable with feeling uncomfortable from a very young age.”

Read more
Interviews

Rob Gray, Co-Founder & Managing/Strategy Partner, Squad

By Izzy Ashton

"In our job it’s important to put your phone down and look around you. All the insights you’ll ever need into people’s behaviour are right in front of you."

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Interviews

Cary Wakefield, CEO, Ovarian Cancer Action

By Izzy Ashton

"You can always find the right channels to reach people even with small budgets, but getting them to notice, care or do something is where stories come in."

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Interviews

Caroline Paris, Creative Director, Brave

By Izzy Ashton

"Scare everyone. Be the fresh, fearless, new talent that makes everyone envious of what you bring to the party."


Gamers logging on to a new community

by Izzy Ashton

Games are still a place for exploration, development, education but perhaps most importantly today they’re also where you can both build and become a part of a community.

View Article

Rob Gray, Co-Founder & Managing/Strategy Partner, Squad

by Izzy Ashton

"In our job it’s important to put your phone down and look around you. All the insights you’ll ever need into people’s behaviour are right in front of you."

Read Interview

Make Them Feel

by Adam Reynolds, Intermarketing

We feel first and think second. It’s emotions that drive our behaviour, no matter how logical and level-headed we might think we are. Intermarketing taps into the increasing importance of building emotional brand connections with consumers.

View Article

Beavertown Brewery, 'beer for blood' by Fever

by Izzy Ashton

I don’t know about you but I’m a bit squeamish when it comes to giving blood. I really want to be the kind of amazingly brave, selfless individual who turns up every few months to donate.

View Article

Fuel Your Imagination

Fuel Your Imagination

Comfort Zones

Izzy Ashton

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Fuel Your Imagination

Camp: Notes on Fashion

Izzy Ashton

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Fuel Your Imagination

Sports Illustrated Swim 2019

Izzy Ashton

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Hot Picks

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Hot Pick

Harris + Hoole by CellarDoor

By Izzy Ashton

In an era of few certainties; British consumers’ commitment to caffeine is a rare consistency on the embattled high street.

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Hot Pick

Beavertown Brewery, 'beer for blood' by Fever

By Izzy Ashton

I don’t know about you but I’m a bit squeamish when it comes to giving blood. I really want to be the kind of amazingly brave, selfless individual who turns up every few months to donate.

Read more
Hot Pick

Magnum, 'True to Pleasure' by Golin

By Izzy Ashton

Growing old, reaching your prime, getting better with age. These are the tired tropes so often splashed across campaigns. But as Iris Apfel, the latest face of Magnum, shows: ageing isn’t really that big of a deal.

Read more
Hot Pick

Kwik Fit, 'Idents: Real Drivers' by Cogent

By Izzy Ashton

In your mind it’s sunny, you’re driving a convertible and the radio is playing only your favourite songs. In reality, you’re sitting bumper to bumper in the driving rain on the M25, pleading with the traffic gods to just let you advance an inch.


Thought Leadership

Thought Leadership

The Ignored Giant

Izzy Ashton

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Thought Leadership

Make Them Feel

Adam Reynolds, Intermarketing

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Thought Leadership

The Modern Affluence Summit

Izzy Ashton

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Most Loved

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Hot Pick

Magnum, 'True to Pleasure' by Golin

By Izzy Ashton

Growing old, reaching your prime, getting better with age. These are the tired tropes so often splashed across campaigns. But as Iris Apfel, the latest face of Magnum, shows: ageing isn’t really that big of a deal.

Read more
Trend

Gamers logging on to a new community

By Izzy Ashton

Games are still a place for exploration, development, education but perhaps most importantly today they’re also where you can both build and become a part of a community.

Read more
Hot Pick

Beavertown Brewery, 'beer for blood' by Fever

By Izzy Ashton

I don’t know about you but I’m a bit squeamish when it comes to giving blood. I really want to be the kind of amazingly brave, selfless individual who turns up every few months to donate.

Read more
Thought Leadership

Make Them Feel

By Adam Reynolds, Intermarketing

We feel first and think second. It’s emotions that drive our behaviour, no matter how logical and level-headed we might think we are. Intermarketing taps into the increasing importance of building emotional brand connections with consumers.