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Thought Leadership

Visha Kudhail revamps podcast to tell the truth about success

Behind The Face of Success podcast will include guests from the BBC and Boots.

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Highlights

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Voices

I’m not a hyperactive little boy. I’m a woman with ADHD

By Jemma Burgess

Jemma Burgess explores her journey with ADHD and why it's important the industry welcomes and supports neurospicy brains

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Thought Leadership

‘There is a climate of fear for marketers’

By Nicola Kemp

Industry leaders urged brands to transition from caution to courage at Courageous Leaders Live

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Trend

Future-proofing comms teams in the age of GenAI

By Andy Rohr

Andy Rohr shares how GenAI can be used to keep comms practitioners ahead of the game.

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Voices

Allies Coming Out for Trans+ calls for better support for the Trans+ community

By Georgie Moreton

The industry collective is hosting a briefing for advertising leaders to encourage better action as hate crime rises


Voices

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Voices

Eight key trends from Rise: “We all rise together”

By Nicola Kemp

An uplifting, hopeful and practical Rise conference reminded marketing leaders that Return on Inclusion can only be achieved by bringing everyone in

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Voices

Men’s Minds Matter campaign speaks to anxious football fans

By Georgie Moreton

Ahead of a weekend of sport the campaign strives to normalise anxiety and encourage men to share their feelings

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Voices

Brands and agencies are failing at inclusivity by design or by default

By George Coleman

Georgie Coleman, CEO of Current Global, on why accessible communication is both a moral and commercial imperative

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Voices

The 2024 Creative Equals RISE Trend Report is live

Hear from marketing leaders at brands including Diageo, Reckitt and Dr Martens about how diversity drives creativity.


Interviews

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Interviews

‘Subculture is the most powerful tool we have’

By Georgie Moreton

Louis Persent, Co-Founder and Creative Director at Weirdo on the power of embracing the niche

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Interviews

Joan London proves the power of diverse thinkers

By Nicola Kemp

Joan London’s Tom Ghiden and Kirsty Hathaway on why culture is the new viral video, the power of reality TV and the danger of forgettable advertising

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Interviews

‘Focus on potential rather than past success’

By Nicola Kemp

McCann London’s Chief Strategy officer on curiosity, corporate jargon and creating culture

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Interviews

‘Being a disruptive brand you are always going to break a few eggs’

By Nicola Kemp

Rory McEntee, Brand and Marketing Director at Gymbox, on redefining fitness culture, challenging category stereotypes and that bus ad


Trends

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Trend

The era of culture-led brands

By Leila Fataar

Cultural relevance must be brought upstream in brand and brand strategy, writes Platform13’s Leila Fataar

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Trend

Entertain or die to garner audience attention

By Dan Salkey

Dan Salkey shares how Vacation Inc. follow an entertain or die strategy through the line in a challenging media ecosystem

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Trend

The art of listening in the age of noisy voices

By Jasmine Dawson

In an age of instant online judgement, don’t let your gut instinct get drowned out by noisy voices, writes BBC Studios SVP of Digital, Jasmine Dawson

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Trend

Diary of a start-up: Nine months in, the honeymoon is over

By Al Fayolle

Nine months in, Al Fayolle, Founder and Chief Executive, gives his learnings so far and what the expectations are for the final quarter

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Trend

Future-proofing comms teams in the age of GenAI

By Andy Rohr

Andy Rohr shares how GenAI can be used to keep comms practitioners ahead of the game.

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Trend

Over half of employees in the creative industry say they are not paid their worth

By Georgie Moreton

Major Player's latest salary census uncovers an expectation gap between employee and employer

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Trend

Help creatives be creatives

By James Hogben

Following OBE Worldwide’s acquisition of London-based Playmaker Experiential, Playmaker Managing Partner, James Hogben, explores how to make the most of creative thinking and ideation


Building cultural capital in the age of overwhelm

by Nicola Kemp

Patricia McDonald, Chief Strategy Officer at Dentsu Creative, on why consumers want more joy from brands

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‘If you are not confident about creativity why are you here?'

by Nicola Kemp

Richard Huntington, Chairman and Chief Strategy Officer of Saatchi & Saatchi, on making mundane moments matter and the power of honesty in marketing

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How marketing helped Barbie reclaim her story

by Georgie Moreton

Alaina Crystal shares her experiences of working on Barbie and how the messaging she worked on translated into the Barbie movie

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Courage, curiosity and frictionless experiences

by Nicola Kemp

Lutfu Kitapci, Chief Customer Officer at Hyperoptic, on how the broadband disruptor is challenging the industry culture of poor customer service

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Hot Picks

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Hot Pick

Wall’s solar panel price board keeps shopkeepers' stock from melting

By Jeevan Georgina Hammond

The environmentally conscious campaign from Lola Mullenlowe makes use of a Solar Price Board to support local shopkeepers and provide consumers with ice cream

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Hot Pick

Old Spice waves farewell to boyhood in coming-of-age parody

By Jeevan Georgina Hammond

The comedic campaign from Wieden + Kennedy positions Old Spice as a milestone marker of growing up

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Hot Pick

OceanSaver crabs promote plastic-free cleaning products

By Jeevan Georgina Hammond

The campaign by Hearts and Minds, ‘The Ocean will Thank You’ focuses on positivity to encourage sustainable shopping habits

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Hot Pick

Tesco Mobile and BBH London use humour to showcase the network’s connectivity

By Jeevan Georgina Hammond

‘It Pays to be Connected’ reaches consumers with relatable circumstances


Fuel Your Imagination

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Fuel Your Imagination

CeraVe offers a tailored skincare experience to university students

By Jeevan Georgina Hammond

In partnership with Backlash, the brand toured its ‘CeraVe High’ pop-up to engage students across the UK

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Fuel Your Imagination

IMA launches podcast to put marketing back in touch with reality

By Jeevan Georgina Hammond

The ‘Real Talk’ series is designed to cut through the noise with honest conversations

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Fuel Your Imagination

Iggy Pop and Siouxsie Sioux get onboard Magum’s ‘Pleasure Express’

By Jeevan Georgina Hammond

The musical legends collaborated for the indulgent TV ad, created by Lola Mullenlowe, for the brand’s new flavour innovations

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Fuel Your Imagination

Science in Sport and M&C Saatchi prove ‘You Can’t Beat Science’

By Jeevan Georgina Hammond

Performance Nutrition Brand, Science in Sport (SiS), has created a new platform to highlight the research that goes into making the energy products effective

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Fuel Your Imagination

KFC prepares for British BBQ weather

By Georgie Moreton

The summer campaign for KFC’s Ultimate BBQ Burger readies Britain for rainy BBQs

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Fuel Your Imagination

Dr. Martens champions sustainable fashion

By Jeevan Georgina Hammond

Genix Nappa, a new material made of leather offcuts, aims to reduce waste

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Fuel Your Imagination

CoppaFeel brand refresh aims to reach a new generation

By Georgie Moreton

The charity has worked with Livity to encourage young people to check their chest


Thought Leadership

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Thought Leadership

Visha Kudhail revamps podcast to tell the truth about success

Behind The Face of Success podcast will include guests from the BBC and Boots.

Read more
Thought Leadership

‘There is a climate of fear for marketers’

By Nicola Kemp

Industry leaders urged brands to transition from caution to courage at Courageous Leaders Live

Read more
Thought Leadership

Embracing empowerment and relinquishing control

By Georgie Moreton

At Courageous Leaders Live 2024 leaders discuss the importance of time, feedback and making space for others

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Thought Leadership

Leading with conviction and the power of identity

By Georgie Moreton

At Courageous Leaders Live 2024 industry leaders share how understanding their own needs and values help them to act and lead

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Thought Leadership

Creativebrief unveils the trends shaping modern marketing

By Georgie Moreton

The Industry Insights 2024 report explores the topics on marketing leaders minds today

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Thought Leadership

Advertising Association and Media Smart publish political advertising guide

By Nicola Kemp

New research shows people are less likely to trust political advertising compared to commercial advertising.

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Thought Leadership

Effie UK teams with Creative Equals to explore the link between diversity and effectiveness

By Nicola Kemp

The partnership will explore the link between workforce diversity and marketing effectiveness.


Most Loved

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Interviews

‘Being a disruptive brand you are always going to break a few eggs’

By Nicola Kemp

Rory McEntee, Brand and Marketing Director at Gymbox, on redefining fitness culture, challenging category stereotypes and that bus ad

Read more
Thought Leadership

Women's sport ‘second mover’ advantage

By Georgie Moreton

Industry experts consider how to leverage the power of brand to drive growth for women's sport

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Trend

NSPCC harnesses the power of poetry in groundbreaking campaign

By Nicola Kemp

The genre-defying work starring Sex Education star T’Nia Miller shatters the illusion of the Instagrammable picture-perfect family.

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Voices

Black Create Connect and the power of community

By Georgie Moreton

Alicia Richardson, Founder of Black Create Connect on the importance of sharing opportunities, building community and embracing a learning mindset