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Voices

How can we ensure equal representation isn’t also a victim of Coronavirus?

Olivia Stancombe, Forever Beta

If companies treat equality as a nice to have rather than a business imperative, we will all lose out, writes Olivia Stancombe, Senior Strategist at Forever Beta.

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Highlights

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Interviews

“I feel like there could be the beginnings of a really great creative renaissance”

By Izzy Ashton

Laura Jordan Bambach has recently taken over one of the most high-profile roles in UK advertising. The CCO of Grey London makes the case for the power of creativity.

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BITE Focus

Stop baking sourdough and #SupportLocal

By Nicola Kemp

A new campaign to encourage consumers to support local businesses shines a light on the opportunity to shift consumption habits in the wake of the crisis.

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Trend

All made-up and nowhere to go? Re-imagining beauty beyond COVID-19

By Debbie Ellison, Geometry UK

Debbie Ellison, Chief Digital Officer at Geometry UK chats to young shoppers to explore the impact that coronavirus has had on beauty commerce.

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Voices

Is ‘always on’ a sustainable strategy in the face of the Coronavirus?

By Nicola Kemp

Does prioritising employees' mental health demand that the industry embraces new ways of working which prioritise digital wellbeing well beyond Mental Health Awareness Week?


Voices

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Voices

My struggle with WFH

By Tania Feeley, RAPP LONDON

Tania Feeley, Managing Partner at RAPP LONDON writes revealingly about how lockdown, and enforced WFH, has led her to confront her workaholic tendencies.

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Voices

Is ‘always on’ a sustainable strategy in the face of the Coronavirus?

By Nicola Kemp

Does prioritising employees' mental health demand that the industry embraces new ways of working which prioritise digital wellbeing well beyond Mental Health Awareness Week?

Read more
Voices

Advertising through COVID-19: Lessons from past triumphs through adversity

By Juliet Haygarth, Effie UK

Juliet Haygarth, Managing Director of Effie UK explains how community, building trust and employee engagement are key to brands emerging from this crisis stronger.

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Voices

Fluidity isn’t a trend; we need to stop treating it like one

By Katy Woodrow Hill, Livity // Joanna Lyall, Freeda UK

Katy Woodrow Hill, Strategy Partner at Livity and Joanna Lyall, Country Manager at Freeda U.K explore how gender fluidity signals a dramatic change in what young people demand from brands.


Interviews

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Interviews

“I feel like there could be the beginnings of a really great creative renaissance”

By Izzy Ashton

Laura Jordan Bambach has recently taken over one of the most high-profile roles in UK advertising. The CCO of Grey London makes the case for the power of creativity.

Read more
Interviews

Amy Williams, Founder, Good-Loop

By Izzy Ashton

The founder of the ethical advertising platform Good-Loop is a trailblazer for a new era of conscious consumption.

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Interviews

Myles Hopper, Founder, Mindful Chef

By Izzy Ashton

The rise of the Mindful Chef brand is a compelling tale of the opportunity for direct to consumer brands to capitalise on the appetite of experience-hungry consumers.

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Interviews

“It’s not about you it’s about me”: How TENA broke marketing’s last taboo

By Nicola Kemp

Lisa Myers, Marketing Manager at TENA, shares the behind the scenes story of how the brand broke the silence surrounding older women with its ‘Ageless’ campaign.


Trends

Trend

A new collective model shining a light on creative talent

Elliot Maher, Rising Tyde

With brands reigning in their ad spend, Elliot Maher, Co-Founder of Rising Tyde believes the climate is ripe for the rise of a more flexible, transparent and agile agency model built around a collective formula.

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BITE Focus

Stop baking sourdough and #SupportLocal

Nicola Kemp

A new campaign to encourage consumers to support local businesses shines a light on the opportunity to shift consumption habits in the wake of the crisis.

Read More
Trend

All made-up and nowhere to go? Re-imagining beauty beyond COVID-19

Debbie Ellison, Geometry UK

Debbie Ellison, Chief Digital Officer at Geometry UK chats to young shoppers to explore the impact that coronavirus has had on beauty commerce.

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Trend

Brands will gain from altruism now with Gen Alpha

Amy Garrett, Trouble

Amy Garrett, MD at Trouble explores the latest research from Beano Brain highlighting how Gen Alpha, those born after 2010, are coping under lockdown.

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Trend

Imagining a future without forecasting

Fern Miller, Grey Consulting

Predicting what is going to happen next has never been more challenging, according to Fern Miller, Managing Consultant at Grey Consulting.

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Navigating the new normal: Exploring the nature of the virtual pitch

by Izzy Ashton

Pitching is said to be the lifeblood of the advertising and communications industry. But, under the new global lockdown, the industry has been forced to change its process almost overnight.

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“It’s not about selling flights; it’s about being the light at the end of the runway.”

by Nicola Kemp

Brave and Flight Centre deliver a masterclass in marketing travel in a lockdown.

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Five steps to support emotional and mental health during the coronavirus outbreak

by Nicola Kemp

In the midst of the pressure and uncertainty of the coronavirus outbreak, NABS offers advice as to how to better support people across the industry.

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“Replicating your office experience at home doesn’t work”: Get Sh*t Done X Creativebrief

by Izzy Ashton

Creativebrief partnered with Get Sh*t Done for an international virtual event that explored the new world of work, offering practical advice and support in how to navigate this new normal.

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Hot Picks

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Hot Pick

Papier sends love through the post under lockdown

By Izzy Ashton

Papier’s first TV ad wants to remind people of the power of putting pen to paper, particularly during a time when we are all experiencing a degree of screen fatigue.

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Hot Pick

Let’s not go back to normal, pledges Durex

By Izzy Ashton

From shaming women who carry condoms, to the one million preventable STIs that occur every day, Durex sees this time as an opportunity to reset sexual norms.

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Hot Pick

Waterwipes tells new parents, you’re not alone

By Izzy Ashton

‘The Early Days Club’ offers new parents a place to go to find community, expert advice but, perhaps most importantly at the moment, a vital point of connection.

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Hot Pick

KFC tells fans, we’ll take it from here

By Izzy Ashton

This tongue-in-cheek campaign from Mother London acknowledges KFC’s fans whilst simultaneously highlighting that they can now get the real thing.


Fuel Your Imagination

Fuel Your Imagination

Meditations for adland

Izzy Ashton

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Fuel Your Imagination

Disney slamdunks lockdown marketing with Olaf song

Nicola Kemp

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Fuel Your Imagination

The Nationwide Degree Show uses OOH to provide platform for graduating creatives

Izzy Ashton

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Thought Leadership

Thought Leadership

Downtime in the time of COVID-19

Murillo Meireles, Missouri

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Thought Leadership

How to demonstrate leadership during the coronavirus crisis

David Garfinkel, MSL

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Thought Leadership

Ten things you CAN do right now: A guide to brands navigating lockdown

Mark Runacus MBE, Wax/On

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Most Loved

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Trend

Not your ‘normal’ Ramadan

By Shelina Janmohamed, Ogilvy

This weekend, in addition to lockdown, Muslims will be embarking on Ramadan. Shelina Janmohamed, Vice President of Islamic Marketing at Ogilvy Consulting believes that brands that step up during this time will be remembered the most.

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Hot Pick

Cadbury’s new identity celebrates generosity and goodness

By Izzy Ashton

It is the spirit of generosity and goodness upon which John Cadbury founded his eponymous chocolate brand and it is to this that Cadbury’s new identity returns.

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Voices

A borderless way of working

By Vicky T. Chen, VIRTUE

Vicky T. Chen, Head of Strategy for Virtue Northern Europe shares the agency’s approach to borderless working; how it is in being flexible, rather than in being big, that the agency hopes to weather this storm.

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Voices

How can we ensure equal representation isn’t also a victim of Coronavirus?

By Olivia Stancombe, Forever Beta

If companies treat equality as a nice to have rather than a business imperative, we will all lose out, writes Olivia Stancombe, Senior Strategist at Forever Beta.