Fluidity isn’t a trend; we need to stop treating it like one
Katy Woodrow Hill, Strategy Partner at Livity and Joanna Lyall, Country Manager at Freeda U.K explore how gender fluidity signals a dramatic change in what young people demand from brands.
A new collective model shining a light on creative talent
Elliot Maher, Rising Tyde
With brands reigning in their ad spend, Elliot Maher, Co-Founder of Rising Tyde believes the climate is ripe for the rise of a more flexible, transparent and agile agency model built around a collective formula.
Stop baking sourdough and #SupportLocal
A new campaign to encourage consumers to support local businesses shines a light on the opportunity to shift consumption habits in the wake of the crisis.
All made-up and nowhere to go? Re-imagining beauty beyond COVID-19
Debbie Ellison, Geometry UK
Debbie Ellison, Chief Digital Officer at Geometry UK chats to young shoppers to explore the impact that coronavirus has had on beauty commerce.
Brands will gain from altruism now with Gen Alpha
Amy Garrett, Trouble
Amy Garrett, MD at Trouble explores the latest research from Beano Brain highlighting how Gen Alpha, those born after 2010, are coping under lockdown.
Imagining a future without forecasting
Fern Miller, Grey Consulting
Predicting what is going to happen next has never been more challenging, according to Fern Miller, Managing Consultant at Grey Consulting.
Navigating the new normal: Exploring the nature of the virtual pitch
by Izzy Ashton
Pitching is said to be the lifeblood of the advertising and communications industry. But, under the new global lockdown, the industry has been forced to change its process almost overnight.View Article
“It’s not about selling flights; it’s about being the light at the end of the runway.”
by Nicola Kemp
Brave and Flight Centre deliver a masterclass in marketing travel in a lockdown.View Article
Five steps to support emotional and mental health during the coronavirus outbreak
by Nicola Kemp
In the midst of the pressure and uncertainty of the coronavirus outbreak, NABS offers advice as to how to better support people across the industry.View Article
“Replicating your office experience at home doesn’t work”: Get Sh*t Done X Creativebrief
by Izzy Ashton
Creativebrief partnered with Get Sh*t Done for an international virtual event that explored the new world of work, offering practical advice and support in how to navigate this new normal.View Article
Fuel Your Imagination
Downtime in the time of COVID-19
Murillo Meireles, Missouri
How to demonstrate leadership during the coronavirus crisis
David Garfinkel, MSL
Ten things you CAN do right now: A guide to brands navigating lockdown
Mark Runacus MBE, Wax/On
Not your ‘normal’ Ramadan
This weekend, in addition to lockdown, Muslims will be embarking on Ramadan. Shelina Janmohamed, Vice President of Islamic Marketing at Ogilvy Consulting believes that brands that step up during this time will be remembered the most.