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Voices

CALM and T&Pm lean on drill music to break mental health taboos

Nicola Kemp

The creatively bold campaign utilises comedy to help create the space for Generation Z to talk about their mental health.

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Highlights

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Thought Leadership

How to break through to audiences

By Georgie Moreton

At Focus, leaders from the film industry share how an audience-first approach is essential to success.

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Trend

Heineken 0.0 empowers alcohol free drinking without judgement

By Georgie Moreton

The ‘0.0 Reasons Needed’ campaign from Publicis Worldwide takes on outdated stigmas associated with alcohol-free options.

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Interviews

‘It can be really easy to make assumptions based on gender’

By Nicola Kemp

Joanna White, Head of Customer Experience at Defender, and Leonie Raistrick, Brand Director, Defender and Discovery UK, on how to bridge automotive’s equality gap.

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Trend

Creativity in 2025: Smaller, sharper, and a little less purposeful

By Scott Dimbleby

Scott Dimbleby strives for a year of embracing fun and humour to offer audiences escapism.

Voices

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Voices

How brands can close the hope gap

By Asad Dhunna

At the start of a challenging year for inclusion, Asad Dhunna, Founder of The Unmistakables explains why now is the time to close the hope gap.

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Voices

CALM and T&Pm lean on drill music to break mental health taboos

By Nicola Kemp

The creatively bold campaign utilises comedy to help create the space for Generation Z to talk about their mental health.

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Voices

The Year Ahead: Breaking the taboo of gendered ageism at work

By Jo Fuller

Let’s make 2025 the year we stop merely talking about breaking the ageism taboo and start building workplaces that reflect the full spectrum of talent and opportunity.

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Voices

Considering cultural differences in bereavement policy

By Kitty Munroe

Kitty Munroe, People & Culture Director at Lucky Generals on why now is the time to embrace an open and human approach to managing grief at work.

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Interviews

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Interviews

‘It can be really easy to make assumptions based on gender’

By Nicola Kemp

Joanna White, Head of Customer Experience at Defender, and Leonie Raistrick, Brand Director, Defender and Discovery UK, on how to bridge automotive’s equality gap.

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Interviews

How Avon redefined what it means to be a socially conscious brand

By Nicola Kemp

The beauty brand has placed purpose at its heart, transforming its relationships with consumers in the process, explains Avon's CMO, Özlem Çitçi.

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Interviews

Doing the work you want to do as a creative leader

By Nicola Kemp

Kirsty Hathaway, Executive Creative Director at Joan London, on the new era of entertainment, making work you want to make and authentic influence.

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Interviews

‘Being frazzled in the workplace has been dangerously normalised’

By Nicola Kemp

Comedian and actress Ruby Wax, Founder of mental health charity Frazzled, on taking stress seriously.

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Trends

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Trend

Boots captures the joy of saving

By Georgie Moreton

The Savvy Savers campaign features Boots shoppers celebrating the savings they’ve made.

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Trend

Five steps to realise success in sustainability in 2025

By Tim Collier

Tim Collier, Head of UK and Northern Europe at Scope3, on the need for advertising’s change in mindset when it comes to sustainability.

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Trend

New year, new idea? Why we shouldn’t get hung up on novelty

By Daisy Pack

Hunter PR Managing Director, Daisy Pack, believes great ideas aren’t born in isolation.

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Trend

The Year Ahead: Creativity in Social Media

By Chris Cookson

Chris Cookson, CEO & Co-Founder of Uncovered, on how brands can best engage with social media to connect with audiences.

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Trend

Make 2025 a year of responsible advertising

By Stephen Woodford

Advertising businesses that prioritise trust, inclusion, and sustainability, will not only thrive but inspire positive change, writes Stephen Woodford, CEO of the Advertising Association.

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Trend

Ford leans on heritage to launch Capri as an electric vehicle

By Nicola Kemp

The ‘Mischief Rewired’ campaign from Wieden+Kennedy London will launch the electric vehicle across Europe.

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Trend

From performance to performative: why we need to put the artistry back into digital

By Matt Holt

In a world where data, metrics and algorithms dominate, Matt Holt looks to create digital environments where creativity can be found in the unexpected.

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Building cultural capital in the age of overwhelm

by Nicola Kemp

Patricia McDonald, Chief Strategy Officer at Dentsu Creative, on why consumers want more joy from brands

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‘If you are not confident about creativity why are you here?'

by Nicola Kemp

Richard Huntington, Chairman and Chief Strategy Officer of Saatchi & Saatchi, on making mundane moments matter and the power of honesty in marketing

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How marketing helped Barbie reclaim her story

by Georgie Moreton

Alaina Crystal shares her experiences of working on Barbie and how the messaging she worked on translated into the Barbie movie

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Courage, curiosity and frictionless experiences

by Nicola Kemp

Lutfu Kitapci, Chief Customer Officer at Hyperoptic, on how the broadband disruptor is challenging the industry culture of poor customer service

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Hot Picks

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Hot Pick

Yorkshire Tea’s ‘brewdunnit’ proves the power of creative consistency

By Jeevan Georgina Hammond

The advert is the latest installment of the ‘Where Everything’s Done Proper’ brand platform from Lucky Generals.

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Hot Pick

Soup Kitchen London and JustEat team up to drive donations

By Georgie Moreton

The campaign from Wonderhood Studios allowed people to order a meal for the homeless through Just Eat over the festive period.

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Hot Pick

Captain Morgan gives thumbs up to IRL connection

By Georgie Moreton

The campaign from Anomaly encourages people to get offline and get together in real life.

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Hot Pick

The ‘Culture Vanguards’ exhibition platforms Black British creatives at London’s Outernet

By Jeevan Georgina Hammond

Epidemic Sound, Take More Photos and Mediahub, teamed up to present the immersive exhibition.

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Fuel Your Imagination

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Fuel Your Imagination

Channel 4’s fact checks the Zuck out of its news

By Nicola Kemp

The responsive campaign underlines the role of the news brand as a source of trusted news.

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Fuel Your Imagination

Charlotte Crosby stars in Rightmove’s Selling Sunderland

By Georgie Moreton

The campaign from Smarts PR agency parodies the Netflix hit to showcase the range of properties available on Rightmove.

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Fuel Your Imagination

Virtue London leans on culture to promote Toyota’s electric range

By Nicola Kemp

The automotive brand is launching its new e-collection, supported by the world’s first digital pet.

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Fuel Your Imagination

Snapchat brings ‘Little Joys’ to the festive period

By Nicola Kemp

The brand’s Christmas campaign capitalises on the social surge of the ‘Crimbo Limbo’ period.

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Fuel Your Imagination

Wieden + Kennedy Christmas Fairy raises money for queer bookshop

By Georgie Moreton

Creatives at Wieden + Kennedy London have collaborated with interdisciplinary artist Bora to collaborate on a one-off, resin Fairy Christmas Tree Topper.

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Fuel Your Imagination

Social Wreaths campaign from VML saves lives

By Nicola Kemp

The hard hitting campaign from VML Health and VML Chile for the Chilean Ministry of Transport has reduced road deaths.

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Fuel Your Imagination

Virgin Media O2 art installation shines a light on data darkness

By Georgie Moreton

Virgin Media O2 has teamed up with the National Databank to keep consumers connected at Christmas.

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Thought Leadership

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Thought Leadership

The Year Ahead for Marketing Success in 2025

By Visha Kudhail

Marketing leader Visha Kudhail on the importance of being more human in our approaches to marketing success.

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Thought Leadership

Three Things on a Thursday: What the Zuck is going on?

By Georgie Moreton

BITE’s round up of the most read stories this week span Love Island, Channel 4 News and the positive chimes of the Bellwether report.

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Thought Leadership

IPA Bellwether signals a cautious start to 2025

By Georgie Moreton

Marginal growth is paired with downward category revisions as businesses respond to budget-induced cuts.

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Thought Leadership

Empowering CMOs to speak the language of the CFO

By Tom White

Business outcomes will always trump marketing metrics, writes Tom White, Chief Performance Officer EMEA at T&Pm.

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Thought Leadership

Three Things on a Thursday

By Nicola Kemp

BITE’s Year Ahead essays were amongst the must-read articles of the week.

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Thought Leadership

‘Investing in yourself pays off in huge dividends’

By Georgie Moreton

Visha Kudhail speaks with Entrepreneur and Founder Aneesh Lal on the importance of carving out your own success on the Behind the Face of Success podcast.

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Thought Leadership

Stress, simplicity and setting the pace

By Nicola Kemp

BITE’s top long reads of 2024 underline the human challenges that lies at the centre of marketing.

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Most Loved

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Thought Leadership

Top 10 Voices Reads of 2024

By Nicola Kemp

In a year where DEI has been deprioritised and defunded the top reads from Voices underline the power of active listening and learning from others.

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Thought Leadership

Stress, simplicity and setting the pace

By Nicola Kemp

BITE’s top long reads of 2024 underline the human challenges that lies at the centre of marketing.

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Thought Leadership

Creativity comes in many forms

By Georgie Moreton

BITE rounds up the best creative work of 2024.

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Thought Leadership

BITE’s Top Marketing Moments of 2024

By Georgie Moreton

2024 proved the power of doing things differently.