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Thought Leadership

How can companies better support employees through another lockdown?

Nicola Kemp

A third lockdown, combined with the seasonal gloom of January is placing employees at risk of burnout, making safeguarding the mental health of staff business critical.

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Highlights

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Trend

Marketing’s role in the race to Net Zero

By Ben Essen, Iris

Ben Essen, Chief Strategy Officer at Iris explores the vital role marketing can play in sustainability responsibility, from measurement to customer engagement.

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Trend

How the Big Issue partnered with LinkedIn to digitally empower its vendors

By Izzy Ashton

Through a partnership created by FCB Inferno, the businesses are aiming to upskill and educate vendors whilst also emphasising the importance of online communities.

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Interviews

Helen Matthews, Chief People Officer, Ogilvy

By Nicola Kemp

From protecting the space for deep-thinking to intentionally making the space for deep and honest conversations, Ogilvy’s Head of People is at the forefront of building a future of work which works for everyone.

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Fuel Your Imagination

Publicis•Poke salutes its home-schooling heroes with half-term activities

By Nicola Kemp

A week of half-term activities from Publicis•Poke shines a light on the practical and creative ways the industry can support working parents.


Voices

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Voices

Unlocking unconscious biases

By Nina Stephenson-Camps

Nina Stephenson-Camps highlights the importance of unconscious bias training to acknowledge the biases themselves and, through that understanding, bring about fundamental change.

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Voices

Combating neurodiverse under-representation

By Matt Davis, Red Brick Road

Matt Davis, Executive Creative Director at Red Brick Road on how analysing neurodiversity, with autism as its centre of gravity, can adapt actions in creative ways that are meaningful for both the business and its culture.

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Voices

Why Amplify is backing Brixton Finishing School's AD-Cademy, and why you should too

By Jonathan Emmins, Amplify

Jonathan Emmins, Founder of Amplify on why the agency is supporting AD-Cademy, a new nationwide virtual school on a mission to rewrite the creative industries’ talent blueprint.

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Voices

Brands need to work harder to challenge negative stereotypes of the LGBTQ+ community

By Michael Brown, UM

Michael Brown, Partner at UM on why it’s time for brands and media platforms, both streaming and linear, to step up and take a stand against outdated tropes.


Interviews

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Interviews

Helen Matthews, Chief People Officer, Ogilvy

By Nicola Kemp

From protecting the space for deep-thinking to intentionally making the space for deep and honest conversations, Ogilvy’s Head of People is at the forefront of building a future of work which works for everyone.

Read more
Interviews

Louise Barber, Global Vice President of Marketing at DHL Supply Chain UK

By Nicola Kemp

At a time when delivery and supply chain has become crucial to brands and consumers alike, DHL’s marketing leader is doubling down on trust.

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Interviews

“Let's move forward together, because then everybody benefits”

By Izzy Ashton

Bukola Garry, Head of Diversity, Equality & Inclusion at adam&eveDDB on working as a community, putting people first and the power of courageous conversations.

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Interviews

When social media becomes a microphone

By Izzy Ashton

Timothy Armoo, Co-Founder and CEO of Fanbytes on the importance of playing as a team, finding time for yourself and the restorative power of a long walk.


Trends

BITE Focus

Dr Jart+ and Impero on the shift from ecommerce to experience

Nicola Kemp

The brand’s disruptive new AR-led campaign disrupts category norms and signals the rise of immersive digital experiences in ecommerce.

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BITE Focus

Ad Net Zero brings together cross industry coalition to take action on climate

Nicola Kemp

The group’s supporter base has outlined its action plan to meaningful change in the run-up to COP26.

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Trend

#BrandShareTheMic opens up new ways for brands to collaborate with young Black creators

James Hogwood, Livity

James Hogwood, Creative Director at Livity & Co-Founder of Brand Share the Mic on why the creative industry needs more initiatives to increase the meaningful inclusion of Black talent.

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Trend

The dwindling culture of celebrity: Why brands are turning away from big names

Molly Rowan Hamilton, Strategy Director at BrandOpus NY on how celebrities are no longer the only icons of our society. Everyday people are too and increasingly, they call the shots.

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Trend

Standing out in a sea of blue

Will Thacker, 20something

Will Thacker, Co-Founder & Creative Director of 20something on a new brand identity the agency created for Seven Clean Seas and the importance of designing to counter to the visual norms.

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Why it’s time to change the narrative in thought leadership

by Nicola Kemp

Personal brand building has always been key to the creative industries but all too often publications and platforms rely too much on asking ‘is he a name?’

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How do you keep creative in the midst of an extended lockdown?

by Nicola Kemp

A blunt focus on productivity alone does little to understand the challenges of maintaining focus and creative output in the midst of a global pandemic.

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“Being comfortable is owning who we are”

by Nicola Kemp

How Hotter and Pablo London smashed stereotypes to raise the bar in marketing to older women.

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“I think we are too tolerant of inaction”

by Izzy Ashton

Jo Arden, Chief Strategy Officer at Publicis•Poke on workplace culture, behavioural change and why we as an industry need to get more vocal, urgent and radical.

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Hot Picks

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Hot Pick

McDonald’s plays on its iconic branding to celebrate its golden arches

By Izzy Ashton

These OOH campaigns are minimalist branding at its finest, a reminder that, if a brand’s logo is iconic enough, you can remove the branding altogether and still be ever present in a consumer’s life.

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Hot Pick

Tommee Tippee tackles the stigmas around feeding by empowering mothers to choose their own path

By Izzy Ashton

‘The Boob Life’ disrupts the status quo, showing the world just how vital it is to talk about subjects that have historically not been engaged with.

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Hot Pick

The Office for National Statistics celebrates community for the Census 2021 launch

By Izzy Ashton

A new campaign from M&C Saatchi is a reminder that the communities we are a part of are only rendered stronger by our ability to understand them better.

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Hot Pick

Marmite celebrates a Dynamite new launch with explosive OOH boards

By Izzy Ashton

This campaign is a powerful reminder of the power of a brilliant outdoor execution to make an impact in both the physical and digital worlds.


Fuel Your Imagination

Fuel Your Imagination

Publicis•Poke salutes its home-schooling heroes with half-term activities

Nicola Kemp

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Fuel Your Imagination

SheSays play Cupid this Valentine’s Day by celebrating those who help women progress

Izzy Ashton

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Fuel Your Imagination

Brands Against Humanity: An expansion pack for a horrible world

Izzy Ashton

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Thought Leadership

Thought Leadership

How can brands better capitalise on the growth of DTC routes in the long-term?

Nicola Kemp

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Thought Leadership

The social-first brand

Callum McCahon, Born Social

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Thought Leadership

Oliver Dowden: “Advertising can turbocharge the recovery”

Nicola Kemp

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Most Loved

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Trend

Why 2021 is the year for sonic branding

By Paul Reynolds, MassiveMusic

Paul Reynolds, Managing Director at MassiveMusic on the power of a brand’s sonic identity and why it is no longer just a nice-to-have.

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Trend

The big brand reset: Ignore DTC at your peril

By Chris Gokiert, Critical Mass

Chris Gokiert, CEO at Critical Mass highlights the importance of DTC for every brand and why there needs to be a reconstruction of the brand ecosystem around the customer.

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Trend

Burger King: Soft serve digital and the importance of nostalgia during a crisis

By Phil Garnham, Monotype

Phil Garnham, Senior Creative Type Director at Monotype Studio explores the evolution of type in digital and celebrates the heritage at the heart of the Burger King rebrand.

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Thought Leadership

How can companies better support employees through another lockdown?

By Nicola Kemp

A third lockdown, combined with the seasonal gloom of January is placing employees at risk of burnout, making safeguarding the mental health of staff business critical.