How advertising is funding climate science denial

Jake Dubbins, Co-Founder of the Conscious Advertising Network highlights the very real situation taking place online, where advertising is inadvertently funding climate change misinformation.

Bleed red, think green: A marketing masterclass from DAME’s Celia Pool

At this year's BITE LIVE 2020, Celia Pool, Co-Founder of DAME delivered a marketing masterclass in brand bravery, creating aspirational environmental products and giving back where you can.

Lessons from Wombstories: Incredible things happen when you tell the truth about women’s bodies

The team behind the ground-breaking #wombstories campaign from AMV BBDO and Essity talk bravery, complex storytelling and the importance of listening to every woman’s lived experience.

Too young to have an opinion, too old to be relevant?

Anna Dalziel, Founder of 40 Over Forty and Director of Brand at Momentum Worldwide and Tag Warner, CEO of GAY TIMES, tackled the advertising industry’s ageism problem at BITE LIVE 2020.

Not the Year Ahead: Sustainability

By Georgina Wilson-Powell, pebble

With or without a pandemic, conscious consumers are still calling for changes that will help them make better purchasing decisions in line with their values, writes Georgina Wilson-Powell, Founder of pebble.

Fearlessly failing: Finding your voice amid life’s challenges

By Sairah Ashman, Wolff Olins

Sairah Ashman, Global CEO at Wolff Olins explores the lessons and advice shared at a recent TEDx Women event to address fearlessness, from failing to leadership to finding your purpose.

Not the year ahead: Beauty

By Nicola Moulton, SEEN Group

This year the need for beauty was more apparent than ever, and that won’t change, writes SEEN Group’s Executive Creative Director Nicola Moulton.

Not the year ahead: Building strong connections

By Marsha Tunkel, VMLY&R

Marsha Tunkel, Senior Strategist at VMLY&R offers her tips for building strong connections, strengthening brand interactions with consumers as we move into the year ahead.

“Showing up when things get tough is what customers will remember most”

By Izzy Ashton

Maryam Banikarim, Head of Marketing at Nextdoor on the importance of constant communication and nurturing neighbourhood values.

Claire Gillis, CEO International, WPP Health Practice

By Nicola Kemp

From ensuring digital transformation is focused on deeds not words, to opening the door to the next generation of talent, Claire Gillis leads through actions.

Alicia Skubick, Marketing Director, Intuit Quickbooks

By Nicola Kemp

Amidst the ongoing coronavirus crisis, there are some business leaders continuing to lead with openness and transparency, championing radical change &, above all, listening to consumers first.

“There is no marketing playbook for a pandemic”

By Izzy Ashton

Meg Donovan, Global Director, Brand & Product Marketing at Uber on shifting consumer needs, driving positive change and why the brand pivoted to tell people to stop travelling.

Facebook Portal champions connection this Christmas

By Izzy Ashton

Even though we may be physically distant from one another, we can still recapture the Christmas quirks we know and, begrudgingly, love.

PlayStation transforms London Underground signs into iconic gaming shapes

By Izzy Ashton

While we may not be on the tube, this campaign ensured the Tube and PlayStation made it onto our feeds, a compelling example of how outdoor installations are so successfully amplified via social.

NHS England and MullenLowe deliver a creative call to arms

By Nicola Kemp

‘We Are The NHS’ has become more than a marketing platform in the latest beautifully shot spot which provides a moment of reflection on 72 years of the nation’s health service.

For Tesco, there’s no naughty list this year

By Izzy Ashton

After a year of unrelenting uncertainty and hardship for many, an ad break that can put a smile on people’s faces feels more important than ever.

TBWA\London and The Book of Man team up to tackle Zoom fatigue

By Nicola Kemp

Six months into lockdown, when many of us have developed unsustainable ways of working, the combination of light relief and genuine pause for thought is a welcome one.

“Being comfortable is owning who we are”

By Nicola Kemp

How Hotter and Pablo London smashed stereotypes to raise the bar in marketing to older women.

Sport England furthers This Girl Can with a drive to engage young girls in PE

By Izzy Ashton

When exercise has such a positive impact not just on physical, but mental health, this is a vital grassroots initiative.

The truth about being a game-changing creative leader in the midst of coronavirus

By Nicola Kemp

Creativity, Collaboration and Courage in Crisis are top of the agenda in the new Game Changers interview series.