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Thought Leadership

Are marketing careers becoming more Squiggly and what should the industry do to adapt to the end of linear careers paths?

Nicola Kemp

In an era in which creative people have the tools and the inclinations to create their own paths to success and happiness, business as usual is no longer an option.

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Highlights

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Interviews

Celia Pool, Co-Founder, DAME

By Izzy Ashton

Celia Pool co-founded DAME to offer women a more ethical and ecological alternative to traditional forms of menstrual care. Its tagline? “Bleed red, think green”.

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Hot Pick

Tesco says it’s ‘about bloody time’ for inclusively toned plasters

By Izzy Ashton

A product like Tesco's plasters in three skin tones demonstrates the power that can come from listening to a community and understanding their everyday lived experience.

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BITE Focus

How Hendrick’s Gin and Space redefined experiential marketing

By Nicola Kemp

By placing experience at the heart of its creative proposition, Hendrick’s Gin has achieved sales growth in a highly competitive market.

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Voices

Wunderman Thompson invites staff to write “letters from the heart”

By Izzy Ashton

As part of an initiative to celebrate LGBT+ History Month, Wunderman Thompson asked staff to write poems, “letters from the heart”, on what LGBTQIA+ means to them.


Voices

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Voices

Wunderman Thompson invites staff to write “letters from the heart”

By Izzy Ashton

As part of an initiative to celebrate LGBT+ History Month, Wunderman Thompson asked staff to write poems, “letters from the heart”, on what LGBTQIA+ means to them.

Read more
Voices

Businesses must restructure to challenge traditional notions of leadership

By Anna Coscia, Quiet Storm

Anna Coscia, Planning Director at Quiet Storm, argues that society still associates power with masculinity, presenting a case for business restructuring which allows women and men to lead in a more inclusive way.

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Voices

DICE launches to improve diversity at conferences and events

By Izzy Ashton

All-white 'manels' are often still the norm at industry events. But DICE, launched today, is setting out to change this by introducing a 10-point charter to improve diversity and inclusion across industry conferences and events.

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Voices

Is there creative life beyond London?

By Colin Montgomery, Leith

Well obviously, says Colin Montgomery, Copywriter at Leith. Because how on earth can you function as a successful nation in any respect if you don’t fully understand, appreciate or celebrate the essentially multifarious nature of said nation?


Interviews

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Interviews

Celia Pool, Co-Founder, DAME

By Izzy Ashton

Celia Pool co-founded DAME to offer women a more ethical and ecological alternative to traditional forms of menstrual care. Its tagline? “Bleed red, think green”.

Read more
Interviews

Anna Fawcett, Global Head of Marketing, Topdeck

By Izzy Ashton

As the environmental impact of travel rises up the agenda, Anna Fawcett, Global Head of Marketing at Topdeck highlights why companies should be striving to have a more positive impact on both the planet and their consumer’s lives.

Read more
Interviews

Paul Jacobs, Managing Partner & Ben Hooper, Creative Partner, Wax/On

By Izzy Ashton

Wax/On’s Co-Founders, Paul Jacobs and Ben Hooper discuss why a collaborative approach is at the heart of the agency’s approach to unifying creative and media.

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Interviews

Caroline Farley, MD, Fever PR

By Izzy Ashton

A big believer in the power of a healthy dose of common sense, Caroline Farley is focused on creating an environment at Fever in which cultural curiosity can thrive and people don't shy away from the words 'I don't know.'


Trends

BITE Focus

How Hendrick’s Gin and Space redefined experiential marketing

Nicola Kemp

By placing experience at the heart of its creative proposition, Hendrick’s Gin has achieved sales growth in a highly competitive market.

Read More
BITE Focus

Bournemouth

Matt Clarke, Walker

Matt Clarke, Client Director at Walker, is our South Coast tour guide, showing us some of the sights, & explaining why more and more people are swapping city living for a healthy dose of sea air, down in sunny Bournemouth.

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Trend

Taking aim: Why brands should swot up on esports

Luke Jackson-Smart, Kazoo

Innovations in technology and changes in media consumption have brought us to a key moment in esports. Luke Jackson-Smart, Associate Director at Kazoo highlights the brand opportunities.

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Trend

Why it’s time for car manufacturers to put women in the driving seat

Erminia Blackden, ENGINE

Women are the perfect, and to date hugely overlooked, audience for electric vehicles. But, as Erminia Blackden, Strategy Director at ENGINE asks, will manufacturers realise this in time?

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Trend

Why truth is the most important ingredient in brand experiences

Alistair Niven, BD Network

A brand experience must be authentic and transparent so that consumers actively want to be part of it. Alistair Niven, Account Strategist at BD Network believes that if brands are truthful, trust will follow.

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Why now is the time to break the silence surrounding periods in the workplace

by Siobhan Brunwin, MullenLowe Group

Shiv Brunwin, People Director at MullenLowe Group asks, is 2020 the year that we talk about that thing that happens every month to half the population that we just don’t talk about?

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The importance of not being earnest

by Matt Wyatt, SNAP LDN

Matt Wyatt, Executive Planning Director at SNAP LDN introduces Purplebricks’ partnership with Team GB, as he invites brands to drop the lofty stuff and take themselves less seriously.

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Winchester

by Emily Pitman, Walnut Unlimited

From rural countryside to artisan food and the local brands making waves, Walnut Unlimited’s Associate Director Emily Pitman explores the beautiful, quaint town of Winchester.

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How marketers can adapt to the Squiggly Career

by Izzy Ashton

The Creativebrief X Squiggly Careers event highlighted how individuals and organisations must shift their approach to career development and talent retention.

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Hot Picks

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Hot Pick

Tesco says it’s ‘about bloody time’ for inclusively toned plasters

By Izzy Ashton

A product like Tesco's plasters in three skin tones demonstrates the power that can come from listening to a community and understanding their everyday lived experience.

Read more
Hot Pick

Nissan provides the solution to London’s dirty air

By Izzy Ashton

We all have to play our part in cleaning up the environment we live in but it is schemes like scrappage and areas like the ULEZ, as well as switching to electric vehicles, that will make the real difference.

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Hot Pick

Macmillan depicts the initial emotional turmoil of cancer diagnosis

By Izzy Ashton

Macmillan's latest ad is a lesson in how a charity can compassionately but directly tell people who need them about their services, while also conveying the emotional turmoil people experience when they are first confronted with their diagnosis.

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Hot Pick

Uber Eats brings a little moment of joy to the everyday

By Izzy Ashton

‘Bring It’ reminds us to embrace the moments in life, however small, that can make you smile embodied by a charismatic courier delivering food with a side order of positivity.


Fuel Your Imagination

Fuel Your Imagination

Girls, Girls, Girls go viral by taking down the patriarchy

Izzy Ashton

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Fuel Your Imagination

Universal Music release a handbook for embracing neurodiversity in the creative industries

Izzy Ashton

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Fuel Your Imagination

A collaboration of creatives launches inclusive Valentine’s Day cards

Izzy Ashton

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Thought Leadership

Thought Leadership

Getty Images unveils the forces driving visual conversation

Izzy Ashton

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Thought Leadership

Are marketing careers becoming more Squiggly and what should the industry do to adapt to the end of linear careers paths?

Nicola Kemp

Read More
Thought Leadership

Accessibility is a brand advantage

Izzy Ashton

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Most Loved

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Voices

Why now is the time to break the silence surrounding periods in the workplace

By Siobhan Brunwin, MullenLowe Group

Shiv Brunwin, People Director at MullenLowe Group asks, is 2020 the year that we talk about that thing that happens every month to half the population that we just don’t talk about?

Read more
Interviews

Anna Fawcett, Global Head of Marketing, Topdeck

By Izzy Ashton

As the environmental impact of travel rises up the agenda, Anna Fawcett, Global Head of Marketing at Topdeck highlights why companies should be striving to have a more positive impact on both the planet and their consumer’s lives.

Read more
Interviews

Paul Jacobs, Managing Partner & Ben Hooper, Creative Partner, Wax/On

By Izzy Ashton

Wax/On’s Co-Founders, Paul Jacobs and Ben Hooper discuss why a collaborative approach is at the heart of the agency’s approach to unifying creative and media.

Read more
BITE Focus

‘What’s your name?’: How Starbucks and Iris are championing LGBTQ representation

By Izzy Ashton

Starbucks and Iris’ award-winning ad demonstrates the massive power of the creative industries to come together to drive culture through authentic representation.