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Thought Leadership

Have we reached peak purpose in marketing communications?

Nicola Kemp

The global climate strike has placed the climate emergency at the very top of the agenda, yet the role of purpose in marketing remains debatable.

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Highlights

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Hot Pick

How BECO. is closing the disability employment gap

By Izzy Ashton

While there has been many a discussion had around the gender or ethnic recruitment gap, not much time has been given to exploring the disability employment gap in the UK.

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Interviews

Archie Wilkinson, Co-Founder, Lifesaver

By Izzy Ashton

As part of a new breed of environmentally first start ups, Archie Wilkinson founded Lifesaver to have a positive impact, whether that be for the people he employs, the business he runs or the planet we so depend on.

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Hot Pick

How Guinness left the jersey in a better place with its Liberty Field’s campaign

By Nicola Kemp

The tale of Japan’s first female Rugby Squad is a reminder of the power of brands to drive a new narrative in sports marketing.


Trends

BITE Focus

Why now is the time to sign up to the Conscious Advertising Network

Jake Dubbins & Harriet Kingaby, Conscious Advertising Network

Jake Dubbins and Harriet Kingaby from Conscious Ad Network explain why CAN and its manifestos are so integral to breaking stereotypes in advertising and so much more.

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Trend

Girls leading the way

By Richard Marshall, Red Stone

As girls face a new set of challenges in the 21st century, Girlguiding, the UK’s leading organisation for girls and young women, carried out its biggest programme change ever.

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Trend

Going against the flow to introduce a habit that's not so bad

By Ross Nicolson, VCCP

Nationwide's new 'PayDay SaveDay' campaign uses an unusual new voice to challenge behaviour and get us thinking about an issue that none of us want to talk about.

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BITE Focus

Devon

Kate Cox, Bray Leino

Kate Cox, CEO of Bray Leino takes us off piste as she explores the creativity of Devon, from the surf-bashed beaches, to the entrepreneurial buzz and the area's distinct digital culture.

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BITE Focus

The BITE Big Read

Nicola Kemp

We asked some of the leading minds in our industry what they are reading this summer when their smartphones are firmly in their pockets and their out of offices firmly on.

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Interviews

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Interviews

Archie Wilkinson, Co-Founder, Lifesaver

By Izzy Ashton

As part of a new breed of environmentally first start ups, Archie Wilkinson founded Lifesaver to have a positive impact, whether that be for the people he employs, the business he runs or the planet we so depend on.

Read more
Interviews

Andy Last, CEO, MullenLowe salt

By Izzy Ashton

Purpose has arguably fast become the most overused and misunderstood term in advertising. However, Andy Last, CEO of MullenLowe salt is determined to prove that tackling social issues can drive business growth.

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Interviews

Caroline Casey, Founder, The Valuable 500

By Nicola Kemp

As the Founder of The Valuable 500, Caroline Casey is spearheading a business revolution on disability inclusion and she needs brands to get on board.

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Interviews

Rebecca Smith, Executive Director of Women’s Game, COPA90

By Izzy Ashton

COPA90 is redefining what it means to be a modern media brand and paving a trail for equality and creativity.


Caroline Casey, Founder, The Valuable 500

by Nicola Kemp

As the Founder of The Valuable 500, Caroline Casey is spearheading a business revolution on disability inclusion and she needs brands to get on board.

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“Inclusion is one of the biggest issues we face as a business”

by Izzy Ashton

ITV CEO Dame Carolyn McCall on wellbeing, resilience and workplace culture.

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Oxfam's Second Hand September

by Izzy Ashton

Textile production currently contributes more to climate change than international aviation and shipping combined. This is no longer about just the biggest companies making a change. It is up to each of us to examine our consumption.

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How BECO. is closing the disability employment gap

by Izzy Ashton

While there has been many a discussion had around the gender or ethnic recruitment gap, not much time has been given to exploring the disability employment gap in the UK.

Read Interview

Fuel Your Imagination

Fuel Your Imagination

Margaret Atwood, ‘The Testaments’

Izzy Ashton

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Fuel Your Imagination

Oxfam's Second Hand September

Izzy Ashton

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Fuel Your Imagination

#RightToSleep

Nicola Kemp

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Hot Picks

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Hot Pick

McDonald’s pushes for transparency as it prioritises food quality

By Izzy Ashton

A 2019 report from think tank Credos found that advertisers fall behind bankers and politicians when it comes to winning people’s trust. Today’s consumers are demanding transparency from brands they choose to buy from, especially from those that may have previously not been partial to trust.

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Hot Pick

Cadbury donates its words to combat loneliness in the older generation

By Izzy Ashton

Almost 4.5 million older people claim to have felt lonely in later life according to research conducted by Cadbury and Age UK, while 225,000 older people often go for a week without speaking to anyone.

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Hot Pick

Barnardo’s showcases the feral nature of bullying

By Izzy Ashton

The latest campaign from Bernardo’s and FCB Inferno, ‘Hyena’, aims to capture the terror and pain of what being bullied as a child feels like, all the while directing the viewer to the life-changing work the charity offers.

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Hot Pick

How BECO. is closing the disability employment gap

By Izzy Ashton

While there has been many a discussion had around the gender or ethnic recruitment gap, not much time has been given to exploring the disability employment gap in the UK.


Thought Leadership

Thought Leadership

The conscious consumer shall inherit the Earth: Is your brand ready?

Niki Macartney, Southpaw

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Thought Leadership

Have we reached peak purpose in marketing communications?

Nicola Kemp

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Thought Leadership

Creative industries not delivering on the opportunity of flexible working

Nicola Kemp

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Most Loved

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Thought Leadership

Why you should never have a 'target audience'

By By Richard Wise, Geometry UK

The terms ‘target’, ‘audience’ and ‘consumer’ have a subtle, pervasively negative impact on all our brand marketing. By being aware of this and placing our focus instead on well-founded human insights, we can develop a productive empathy for the people we want to buy our brands.

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Thought Leadership

Creative industries not delivering on the opportunity of flexible working

By Nicola Kemp

Just 12% of jobs in the creative industries are advertised with any kind of flexible working, 3% below the national average.

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BITE Focus

The BITE Big Read

By Nicola Kemp

We asked some of the leading minds in our industry what they are reading this summer when their smartphones are firmly in their pockets and their out of offices firmly on.

Read more
Interviews

Archie Wilkinson, Co-Founder, Lifesaver

By Izzy Ashton

As part of a new breed of environmentally first start ups, Archie Wilkinson founded Lifesaver to have a positive impact, whether that be for the people he employs, the business he runs or the planet we so depend on.