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Thought Leadership

What marketers have learned from the coronavirus crisis

In a dedicated trend report, we wrap up key insights and learnings from marketers across the creative industry, from a year of unforeseen challenges.

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Highlights

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Voices

Strong body, strong mind

By Uzma Afridi, NABS

Uzma Afridi, Head of Careers at NABS offers the organisation’s tips for looking after yourself this year, from celebrating small wins to connecting with people around you.

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Trend

Small talk, big impact

By Pascal Rotteveel, VIRTUE

Pascal Rotteveel, Executive Creative Director, Western Europe at VIRTUE introduces a new digital app designed to recreate random moments of office social interaction to maintain company culture.

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Hot Pick

Macmillan Cancer Support honors its compassionate warriors

By Izzy Ashton

A new campaign from AMV BBDO is a reminder of the humanity at the heart of services that need our support now more than ever.

Voices

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Voices

Rest up and power forward

By Nina Stephenson-Camps

Nina Stephenson-Camps offers some hints and tips about how you can pause, reflect and integrate growth into your daily life.

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Voices

A view from Generation COVID

By Bryan Obonyo, BLITZWORKS

The industry has adapted quickly to the pandemic, yet, as Bryan Obonyo, Business Development Executive at BLITZWORKS writes, this speed and commitment is lacking when it comes to diversity.

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Voices

Strong body, strong mind

By Uzma Afridi, NABS

Uzma Afridi, Head of Careers at NABS offers the organisation’s tips for looking after yourself this year, from celebrating small wins to connecting with people around you.

Read more
Voices

The stigma around Black mental health still exists

By Rianna Patterson, Dominica Dementia Foundation

Rianna Patterson, Founder of Dominica Dementia Foundation explores the stigma that still exists towards Black mental health, highlighting why we need to see the BAME community represented in the media.

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Interviews

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Interviews

Breaking the coronavirus communications conundrum

By Nicola Kemp

Tom Knox, Chairman of MullenLowe London, on the greatest marketing challenge of his career.

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Interviews

“Showing up when things get tough is what customers will remember most”

By Izzy Ashton

Maryam Banikarim, Head of Marketing at Nextdoor on the importance of constant communication and nurturing neighbourhood values.

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Interviews

Claire Gillis, CEO International, WPP Health Practice

By Nicola Kemp

From ensuring digital transformation is focused on deeds not words, to opening the door to the next generation of talent, Claire Gillis leads through actions.

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Interviews

Alicia Skubick, Marketing Director, Intuit Quickbooks

By Nicola Kemp

Amidst the ongoing coronavirus crisis, there are some business leaders continuing to lead with openness and transparency, championing radical change &, above all, listening to consumers first.

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Trends

Trend

The evolution of relationships in a brave new virtual world

Kim Walker, Aprais

Kim Walker, Chairman of Aprais on the importance of maintaining and building better client agency relationships in a virtual working world.

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Trend

Influencer 2.0: Authenticity and advocacy

Aaron McFeely, Space

Aaron McFeely, Lead Strategist at Space on how a return to authenticity is the key ingredient to the survival of influencer marketing, something that brands should both value and seek out.

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Trend

Changing the perception of insurance for the next generation of problem solvers

Rachael Lynch, Direct Line Group

Rachael Lynch, Marketing Manager at Direct Line on creating a new youth-focused social series in partnership with Wilderness, MediaCom and Channel 4.

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Trend

Small talk, big impact

Pascal Rotteveel, VIRTUE

Pascal Rotteveel, Executive Creative Director, Western Europe at VIRTUE introduces a new digital app designed to recreate random moments of office social interaction to maintain company culture.

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Trend

Will every month be Dry January in 2021...probably

Nicola Kemp

Carlsberg’s global campaign for its alcohol-free beer brand underlines the category's transition to the marketing mainstream.

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Why it’s time to change the narrative in thought leadership

by Nicola Kemp

Personal brand building has always been key to the creative industries but all too often publications and platforms rely too much on asking ‘is he a name?’

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How do you keep creative in the midst of an extended lockdown?

by Nicola Kemp

A blunt focus on productivity alone does little to understand the challenges of maintaining focus and creative output in the midst of a global pandemic.

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“Being comfortable is owning who we are”

by Nicola Kemp

How Hotter and Pablo London smashed stereotypes to raise the bar in marketing to older women.

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“I think we are too tolerant of inaction”

by Izzy Ashton

Jo Arden, Chief Strategy Officer at Publicis•Poke on workplace culture, behavioural change and why we as an industry need to get more vocal, urgent and radical.

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Hot Picks

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Hot Pick

HECK’s warehouse staff show the world what they’re made of

By Izzy Ashton

A new campaign from Neverland is a welcome reminder of the power of humour to directly communicate a brand’s message and deliver a much-needed moment of warmth.

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Hot Pick

Macmillan Cancer Support honors its compassionate warriors

By Izzy Ashton

A new campaign from AMV BBDO is a reminder of the humanity at the heart of services that need our support now more than ever.

Read more
Hot Pick

Allplants reminds us it’s OK to falter in an attempt to go vegan

By Izzy Ashton

The campaign is a welcome reminder that embracing healthier and environmentally friendly choices doesn’t have to be an all or nothing pursuit.

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Hot Pick

IKEA highlights the benefits of slow living and fortunate frugality

By Izzy Ashton

IKEA’s campaign shows the benefits frugality can have on both people and the planet alike, demonstrating just how easy it is for each of us to have a positive impact on the world around us.

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Fuel Your Imagination

Fuel Your Imagination

Virtual lessons from an Ethiopian community

Izzy Ashton

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Fuel Your Imagination

The North Face X Gucci dismantles the notion of luxury

Izzy Ashton

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Fuel Your Imagination

SheSays’s new app supports the COVID-19 hit female creative community

Izzy Ashton

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Thought Leadership

Thought Leadership

What marketers have learned from the coronavirus crisis

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Thought Leadership

BITE LIVE 2020 Trend Report

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Thought Leadership

From live sport to the big family Christmas, the cultural touch-points and rituals of daily life are changing irrevocably in the midst of the crisis. What is the role for brands in filling this void?

Izzy Ashton

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Most Loved

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Trend

Bodyform’s #wombstories cut a swathe through the shame surrounding women’s bodies

By Nicola Kemp

A ground-breaking new campaign marks a step-change for the depiction of the lived-experience of women in advertising.

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Thought Leadership

BITE LIVE 2020: #ThisIsProgress

By Izzy Ashton

Although this year is unlike any other, marked by pervasive global uncertainty, we are still inspired by inclusive industry leaders, stereotype-busting campaigns and the hope that a new generation of creatives bring.

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Hot Pick

Cadbury’s new identity celebrates generosity and goodness

By Izzy Ashton

It is the spirit of generosity and goodness upon which John Cadbury founded his eponymous chocolate brand and it is to this that Cadbury’s new identity returns.

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Trend

Not your ‘normal’ Ramadan

By Shelina Janmohamed, Ogilvy

This weekend, in addition to lockdown, Muslims will be embarking on Ramadan. Shelina Janmohamed, Vice President of Islamic Marketing at Ogilvy Consulting believes that brands that step up during this time will be remembered the most.