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Thought Leadership

Should the advertising industry be doing more to tackle climate change?

Nicola Kemp

Leaders from brands, agencies and Extinction Rebellion explain why the climate crisis demands a step change in approach from the industry.

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Highlights

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Interviews

Emma Perkins, Head of LEGO Agency EMEA

By Nicola Kemp

Busting the myth of the ‘boring’ in-house creative and championing the next generation of female creative leaders, Emma Perkins lifts the lid on the future of creative work and the importance of mentoring.

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Fuel Your Imagination

Hoop asks, have you got FOSH, Fear of School Holidays?

By Izzy Ashton

By creating one central resource where free activities can be found, Hoop aims to take away the fear of school holidays and replace it with excitement, for both parties involved.

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Trend

Without you, there is no cure

By Elliott Starr & Laura Clark, DRUM

Blood cancer has a brand issue: put simply, it is far less well understood than other types of cancer. DRUM worked with the charity Anthony Nolan to raise awareness & understanding of their vital work.

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Thought Leadership

Three lessons in Love Island

By Leonie Hondeborg, Proximity London

However much fake tan is involved, planner Leonie Hondeborg points out some very real benefits brands could reap if they learn from the biggest show of the summer.


Trends

Trend

Our changing relationship with AI

David Sanger

AI has often been depicted to show the worst of traits inherited from humans. But how does our relationship with it change if it can embody the best?

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Trend

Without you, there is no cure

Elliott Starr & Laura Clark, DRUM

Blood cancer has a brand issue: put simply, it is far less well understood than other types of cancer. DRUM worked with the charity Anthony Nolan to raise awareness & understanding of their vital work.

Read More
Trend

How ‘multiplayer entertainment’ can bring us closer together

Matt Anderson, Kazoo

It’s no secret, the way in which we’re consuming content is rapidly changing. The concept of the collective digital experience is here, and Twitch is leading the way.

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BITE Focus

How brands are benefiting from a transformational summer of women’s sport

Izzy Ashton

This year will go down as a watershed for women’s sports and brands are paying attention.

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BITE Focus

Is recycled advertising a trend?

Nicola Kemp

As the climate emergency rises up the business and brand agenda, will we see a growing number of brands adopt the Greenpeace approach and recycle their advertising?

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Interviews

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Interviews

Jae Hopkins, Sales & Marketing Director, Eurotunnel

By Izzy Ashton

With Brexit looming large on consumer consciousness the marketing landscape for Eurotunnel is complex. Yet the brand is pushing ahead with a positive positioning.

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Interviews

Sarah Hesz, Founder, Mush

By Izzy Ashton

New business provided the perfect launch pad for Sarah Hesz to revolutionise the way mums connect with each other. From scaling a start-up to challenging the narrative around motherhood in advertising, Mush is a brand to watch.

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Interviews

Emma Perkins, Head of LEGO Agency EMEA

By Nicola Kemp

Busting the myth of the ‘boring’ in-house creative and championing the next generation of female creative leaders, Emma Perkins lifts the lid on the future of creative work and the importance of mentoring.

Read more
Interviews

Mark Cripps, CMO, The Economist

By Izzy Ashton

It would be all too easy for a 176-year-old-brand like The Economist to wallow in marketing nostalgia. But as the inclusive marketing revolution taking place at the brand underlines, its CMO is not looking to stand still.


How brands are benefiting from a transformational summer of women’s sport

by Izzy Ashton

This year will go down as a watershed for women’s sports and brands are paying attention.

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British Vogue, Forces for Change

by Izzy Ashton

By using her platform to deliver positive change, the Duchess of Sussex is successfully moving the dial on what it means to be a royal role model in the age of activism.

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Mark Cripps, CMO, The Economist

by Izzy Ashton

It would be all too easy for a 176-year-old-brand like The Economist to wallow in marketing nostalgia. But as the inclusive marketing revolution taking place at the brand underlines, its CMO is not looking to stand still.

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The Hidden Human: Evolving marketing to drive better outcomes

by Matt Coombes, Archetype

While we live in a world where data provides us with a huge amount of insight, it is human potential that moves us forward. Knitting the two together, and taking a longer-term view, can have huge benefits.

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Fuel Your Imagination

Fuel Your Imagination

The V&A questions the future of food

Izzy Ashton

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Fuel Your Imagination

Hoop asks, have you got FOSH, Fear of School Holidays?

Izzy Ashton

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Fuel Your Imagination

British Vogue, Forces for Change

Izzy Ashton

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Hot Picks

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Hot Pick

How Sainsbury's created Signsbury’s, an inclusive store for the local community

By Izzy Ashton

From a lack of knowledge of sign language to audible rather than visual guides, frequently the inclusivity many companies are trying to champion does not extend to those with hearing loss.

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Hot Pick

Sloggi and MullenLowe partner with CSM students to go behind the scenes on their latest campaign

By Izzy Ashton

Whilst a brilliant creative campaign, this piece of work demonstrates the agency’s commitment, alongside their brand partner, to honour and celebrate young talent and their creativity.

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Hot Pick

Why adidas is encouraging footballers to take their boots into the unknown

By David Sanger

Football is dominated by the noise around transfer fees, contracts, image rights and more. 'The Deal' from Iris cuts through all that to deliver a campaign that explores the pledge players must make not just to their boots, but to the game

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Hot Pick

How Experian simplified mortgage jargon for first time buyers

By Izzy Ashton

In the midst of a wholesale cultural shift surrounding how consumers talk about money, Experian's latest campaign from Kitty is part of an essential shift in financial education.


Thought Leadership

Thought Leadership

Can machine learning help us design better ideas, brands, products & services?

James Hirst, Rare

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Thought Leadership

Three lessons in Love Island

Leonie Hondeborg, Proximity London

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Thought Leadership

The Hidden Human: Evolving marketing to drive better outcomes

Matt Coombes, Archetype

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Most Loved

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Thought Leadership

Three lessons in Love Island

By Leonie Hondeborg, Proximity London

However much fake tan is involved, planner Leonie Hondeborg points out some very real benefits brands could reap if they learn from the biggest show of the summer.

Read more
Hot Pick

How Experian simplified mortgage jargon for first time buyers

By Izzy Ashton

In the midst of a wholesale cultural shift surrounding how consumers talk about money, Experian's latest campaign from Kitty is part of an essential shift in financial education.

Read more
Hot Pick

Hendrick's captures travellers' eyes, and tantalises their noses, with 'Escape the Conventional'

By Izzy Ashton

To brighten up the intersections between underground lines, Hendrick’s worked with Space to create a sensorial takeover of one of London’s busiest underground stations.

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Interviews

Sarah Hesz, Founder, Mush

By Izzy Ashton

New business provided the perfect launch pad for Sarah Hesz to revolutionise the way mums connect with each other. From scaling a start-up to challenging the narrative around motherhood in advertising, Mush is a brand to watch.