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BITE Focus

BITE's Big Christmas Roundup

Izzy Ashton

A growing number of brands attempted to spread more mindful joy this Christmas. In a bid to do the same, we’ve rounded up the best of the Christmas marketing we’ve seen this year.

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Highlights

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Voices

Why can’t brands speak to both my kids?

By Christopher Kenna, Brand Advance

Christopher Kenna, CEO & Co-Founder of Brand Advance explores the digital media landscape, brand safety and keyword blocking and invites brands to consider how they can reach every community.

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Trend

Don’t ruin Christmas

By Fadi Dada, Nice and Serious

Greenpeace UK’s comedy Ultimate Roast Battle from Nice and Serious helped highlight the devastation of deforestation and draw attention to the ultimate Christmas conspiracy: turkey.

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Fuel Your Imagination

Deliveroo is proud to be the UK’s second best delivery service

By Izzy Ashton

Deliveroo's first Christmas campaign pays tribute to the 20,000 midwives working across the country throughout the festive season to deliver the most precious of cargos.

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Hot Pick

Burger King parks a Whopper outside Parliament

By Izzy Ashton

The original 'Brexit bus' was acutely damaging for trust in the advertising industry, so it was only a matter of time before the infamous episode became an ad in itself.


Voices

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Voices

Measures for measures: Why metrics for mental wellbeing at work are essential

By Claire Gillis, WPP Health Practice

Claire Gillis, International CEO, WPP Health Practice on why, if we’re serious about employee wellbeing, we must cement it as a boardroom priority and create metrics that prove its unquestionable value.

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Voices

Why can’t brands speak to both my kids?

By Christopher Kenna, Brand Advance

Christopher Kenna, CEO & Co-Founder of Brand Advance explores the digital media landscape, brand safety and keyword blocking and invites brands to consider how they can reach every community.

Read more
Voices

Create and Strike: What did we learn?

By Ben Essen, Iris

Ben Essen, Chief Strategy Officer at Iris and one of the founding members of the industry's Create and Strike movement outlines what the last year has taught him, and what needs to happen as we go into the next.

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Voices

Don’t be a bystander to sexual harassment at Christmas

By Nicola Kemp

A new timeTo campaign highlights the urgency of tackling sexual harassment in advertising, particularly during the festive season.


Interviews

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Interviews

Emily John, Co-Founder & Head of Marketing & Business Development, The Restory

By Izzy Ashton

In the midst of Christmas consumption chaos, luxury repair brand The Restory are encouraging people to rethink pre-loved wardrobe items and channel more sustainable shopping habits.

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Interviews

Rachel Smy, Group Environmental Manager, Ogilvy UK

By Izzy Ashton

“We want to have a voice.” Rachel Smy explores Ogilvy’s commitment to lessening the effect the agency’s business has on the environment while highlighting industry initiatives making a real difference.

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Interviews

Katie Leggett, Sustainability Manager, innocent

By Izzy Ashton

As the climate crisis rises up the consumer and business agenda, innocent’s sustainability guru proves the power of first-mover advantage.

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Interviews

Isabel Ferrer, EMEA Marketing Director Barbie, Mattel

By Izzy Ashton

2019 marks the 60th anniversary of Barbie, one of the most iconic dolls in the world. In the midst of a fundamental shift in culture, Isabel Ferrer explores how the doll has evolved to show girls what they can become.


Trends

Trend

Don’t ruin Christmas

Fadi Dada, Nice and Serious

Greenpeace UK’s comedy Ultimate Roast Battle from Nice and Serious helped highlight the devastation of deforestation and draw attention to the ultimate Christmas conspiracy: turkey.

Read More
BITE Focus

BITE's Big Christmas Roundup

Izzy Ashton

A growing number of brands attempted to spread more mindful joy this Christmas. In a bid to do the same, we’ve rounded up the best of the Christmas marketing we’ve seen this year.

Read More
Trend

How creativity boosted democracy in Europe

Mikael Jørgensen, &Co

Mikael Jørgensen, CEO and Founder of &Co, reflects on our changing political climate and why he believes creative risk-taking is more important than ever before.

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Trend

From baked beans to bitcoin, it’s all about people

Matt Wyatt, SNAP LDN

Matt Wyatt, Executive Planning Director at SNAP LDN highlights the power of empathy when it comes to developing a disruptive brand.

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Trend

Breaking the filter bubble: the importance of an open mind in marketing

Andrew Peake & Alex Scott-Malden, VCCP

There are three bubbles that must be popped, if we are to liberate ourselves from being stuck in our ways and avoid the dangers of groupthink.

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BITE LIVE TRENDS: Issue 3, October 2019

by Nicola Kemp

This dedicated trend report wraps up the key themes, learnings and actionable insights from #BITELIVE19 our flagship event, which this year was focused on Making Culture, Breaking Stereotypes.

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Ann Hiatt, Non-Executive Director, Armadillo

by Izzy Ashton

From her first job as Jeff Bezos’ assistant to being headhunted by Google and the steep learning curve of CRM, Ann Hiatt highlights why a thriving internal culture will always be best for business.

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Why Kate Winslet is lending her voice to Ovarian Cancer Action

by Izzy Ashton

‘I Will Survive’ is designed to both raise awareness of and also shine a spotlight on a pervasive issue so that generations of girls to come can benefit from the research that is conducted today.

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The NHS wants to remind us this is what nurses look like

by Izzy Ashton

In the midst of a somewhat toxic political climate, the NHS's latest ad is a shining example of what male strength actually looks like and evidence of the transformative power of inclusive creativity.

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Hot Picks

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Hot Pick

Burger King parks a Whopper outside Parliament

By Izzy Ashton

The original 'Brexit bus' was acutely damaging for trust in the advertising industry, so it was only a matter of time before the infamous episode became an ad in itself.

Read more
Hot Pick

Spotify hits pause to remind listeners to register to vote

By Izzy Ashton

To reach young people where they were already operating online and encourage them to register to vote, Spotify partnered with Digitas UK to create ‘It’s Our Time’, a 'track-like' ad that becomes part of your playlist.

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Hot Pick

Ballantine’s Artist series underlines the power of brands to drive creativity

By Nicola Kemp

Ballantine’s collaboration with Brooklyn artist Scott Albrecht beautifully brings the brand’s ‘Time Well Spent’ positioning to life.

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Hot Pick

Cadbury’s Secret Santa delivers random acts of kindness

By Izzy Ashton

Secret Santa appeals to the generosity of spirit many people experience at this time of year, capturing people’s imaginations and delivering festive cheer.


Fuel Your Imagination

Fuel Your Imagination

ESCADA invites successful women to share their experiences

Izzy Ashton

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Fuel Your Imagination

Deliveroo is proud to be the UK’s second best delivery service

Izzy Ashton

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Fuel Your Imagination

Coca Cola and Stonewall roll out the welcome mat to inclusivity

Nicola Kemp

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Thought Leadership

Thought Leadership

Think Forward 2020

Mobbie Nazir, We Are Social

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Thought Leadership

“Examine the impact you’re having, not the time you’re spending.” Mark Eaves champions flexible working at IWIB Conference

Izzy Ashton

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Thought Leadership

“The idea of manning up lets men down”: David Lammy MP highlights the importance of language at Masculinity in the Workplace

Izzy Ashton

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Most Loved

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BITE Focus

BITE's Big Christmas Roundup

By Izzy Ashton

A growing number of brands attempted to spread more mindful joy this Christmas. In a bid to do the same, we’ve rounded up the best of the Christmas marketing we’ve seen this year.

Read more
Trend

Breaking the filter bubble: the importance of an open mind in marketing

By Andrew Peake & Alex Scott-Malden, VCCP

There are three bubbles that must be popped, if we are to liberate ourselves from being stuck in our ways and avoid the dangers of groupthink.

Read more
Trend

How creativity boosted democracy in Europe

By Mikael Jørgensen, &Co

Mikael Jørgensen, CEO and Founder of &Co, reflects on our changing political climate and why he believes creative risk-taking is more important than ever before.

Read more
Interviews

Rachel Smy, Group Environmental Manager, Ogilvy UK

By Izzy Ashton

“We want to have a voice.” Rachel Smy explores Ogilvy’s commitment to lessening the effect the agency’s business has on the environment while highlighting industry initiatives making a real difference.