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Interviews

‘It is all about placing a premium on breakthrough thinking’

Nicola Kemp

Michelle Whelan, Co-CEO of VMLY&R and CEO of VMLY&R Commerce UK on the future of social commerce, AI and leading through change

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Highlights

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Voices

‘It’s probably hormones’

By Nicola Kemp

SheSays is launching a new campaign to raise awareness of the thousands of women and non-binary people who are living with hidden illnesses and disabilities in the creative industries.

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Trend

Mary Queen of Stops and moments that matter

By Grant Hunter

Nike neglected an opportunity to demonstrate its commitment to real talent

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Thought Leadership

‘Great work is great work’

By Georgie Moreton

The Gerety 2023 Global Jury Insights highlight the importance of the female lens and consider how to create work that has universal impact

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Trend

‘It feels like a revolution’

By Nicola Kemp

A new report from Revolt and Kind underlines the long-term opportunity and unique cultural revolution powered by women’s football

Voices

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Voices

The midlife women who missed the ‘lazy girl jobs’ memo

By Anniki Sommerville

Covid applied more pressure onto Gen X women who were already burned out and undervalued by their companies, writes Anniki Sommerville.

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Voices

Four key steps to starting your ED&I journey

By Ridhi Radia

Ridhi Radia, Head of ED&I, Immediate Media on how to make tangible commitments to drive diversity forward

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Voices

You don’t make a culture

By Henry Daglish

Henry Daglish, CEO & Co-Founder of Bicycle London on why you can’t manufacture a strong culture.

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Voices

Talk Club teams with Bristol Beer Factory to mark World Suicide Prevention Day

By Nicola Kemp

The campaign promotes ‘Clear Head’ the alcohol-free beer brand which donates 5% of its sales to Talk Club

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Interviews

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Interviews

‘Have a bit more fun, try things’

By Georgie Moreton

Mr. President’s James Cooper shares how curiosity, fun and passion help fuel creativity in the workplace

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Interviews

‘It is all about placing a premium on breakthrough thinking’

By Nicola Kemp

Michelle Whelan, Co-CEO of VMLY&R and CEO of VMLY&R Commerce UK on the future of social commerce, AI and leading through change

Read more
Interviews

‘Gender inequality still stifles women’s unique potential’

By Nicola Kemp

Kristof Neirynck, Global Chief Marketing Officer at Avon, on breaking through empowerment fatigue and ditching unattainable beauty standards

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Interviews

‘A lot of in-housing has been born out of necessity’

By Nicola Kemp

Liz Baines, head of planning at Specsavers on the value of planning, the future of in house agencies and why creativity is still a team sport.

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Trends

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Trend

Broadening audiences with beavers

By Georgie Moreton

The Woodsman Whiskey campaign from Mr. President highlights the importance of doing things differently and the value of challenging the status quo

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Trend

IPA partners with TikTok to attract new talent to Adland

By Georgie Moreton

The campaign features popular content creators in a bid to encourage fresh diverse talent to consider a career in the industry

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Trend

How to draw on Britain’s (brand) new era of trust

By Isabelle James

At a time of crisis attitudes to trust are changing and brands have an opportunity to connect with consumers

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Trend

Sky Broadband hosts Street Fighter tournament in a sweat room

By Georgie Moreton

The live-streamed tournament created by McCann London saw competitors battle to win a spot in David Beckham’s Street Fighter 6 team

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Trend

Velvetise into happiness

By Nicola Kemp

A mesmerising new campaign from Hotel Chocolat uses Generative AI to bring the perfect cup of hot chocolate to life

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Trend

British Gas invites consumers to take a load off

By Nicola Kemp

The new campaign from The&Partnership underlines the role of brands in supporting consumers through the cost of living crisis.

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Trend

Lessons on leadership learnt from being a Trustee

By Aimee Luther

The Liberty Guild’s Aimee Luther shares how being a charity Trustee has informed her leadership style

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“Irresponsibly ambitious and delusionally optimistic”

by Nicola Kemp

Corinna Falusi, Chief Creative Officer of Mother New York, on why the agency doesn’t have a ‘house style’ and the power of embracing discomfort.

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Get set for the new ‘roaring twenties’ of creativity

by Nicola Kemp

Shirin Majid, Executive Creative Director Europe at Virtue on the electricity that comes with being at the start of something new and the power of resisting routine.

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How LinkedIn is leading a workplace revolution

by Nicola Kemp

Zara Easton, Head of Brand Marketing, UK at LinkedIn on the great resignation and why the brand is backing Changemakers

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Is now the time to challenge purpose cynicism in marketing?

by James Edney

Given’s James Edney on purpose and whether Unilever really has ‘lost the plot’ when it comes to purpose-driven marketing.

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Hot Picks

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Hot Pick

Disney celebrates 100th anniversary with landmark campaign

By Nicola Kemp

PrettyGreen has brought to life iconic Disney moments in the real world in a new campaign

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Hot Pick

Loaf campaign acts as a protest for the right to relax

By Georgie Moreton

The Make Loaf Not War campaign from isobel showcases the joy in kicking back and slowing down through song.

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Hot Pick

UNHCR and Jellyfish puncture the Back to School bubble

By Nicola Kemp

An impactful campaign hijacked back to school social posts to highlight the harsh realities for children in conflict

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Hot Pick

Aldi billboard showcases employees ‘proper raise’

By Georgie Moreton

The campaign from McCann Manchester highlights the supermarket’s cheeky tone of voice

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Fuel Your Imagination

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Fuel Your Imagination

National Rail turn to Roblox to promote 16-25 Railcards

By Georgie Moreton

The in-game experience allows players to travel by train and learn about the benefits of a railcard.

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Fuel Your Imagination

McDonald’s campaign capitalises on 90s nostalgia

By Georgie Moreton

The campaign from Leo Burnett showcases the small changes the fast food giant has made to improve its food in the past 20 years

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Fuel Your Imagination

Selfridges partners with Yellow Pages to become a directory of fashion

By Jeevan Georgina Hammond

Selfridges brings back the Yellow Pages and creates a Vogue World newsstand to celebrate London Fashion Week.

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Fuel Your Imagination

Back Market steals Apple’s thunder

By Georgie Moreton

Back Market capitalise on Apple’s annual product launch to promote more sustainable technology consumption and refurbishing

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Fuel Your Imagination

Yakult borrows Numa Numa to get Europe singing

By Georgie Moreton

The new campaign from Brothers & Sisters features a catchy new rendition of the classic track and viral meme

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Fuel Your Imagination

Chelsea FC launches away kit with 90’s inspired film

By Georgie Moreton

The new retro campaign from The Berry supports the launch of the new away kit

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Fuel Your Imagination

Cancer Research highlights diverse experiences in new campaign

By Jeevan Georgina Hammond

The charity has shifted its strategy to reflect the fact that many people with cancer are still living their life to the fullest

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Thought Leadership

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Thought Leadership

Trust, talent and togetherness: learnings from LEAD Scotland

By Sharon Lloyd Barnes

Sharon Lloyd Barnes, Commercial Director at Advertising Association, shares 5 key learnings from LEAD Scotland

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Thought Leadership

Should fashion brands be doing more to encourage consumers to make sustainable shopping choices?

By Jeevan Georgina Hammond

With London Fashion Week in full swing, industry experts consider how brands can promote more sustainable shopping habits

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Thought Leadership

Women’s World Cup underlines it’s all to play for

By Nicola Kemp

A flurry of brand activations demonstrates the cultural firepower of women’s sport.

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Thought Leadership

Fresh Reads: The Future of You by Tracey Follows

By Maral Kalajian

Maral Kalajian reviews Tracey Follows thought-provoking book as part of the Women in Marketing Fresh Reads series, in partnership with Dentsu Creative

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Thought Leadership

DDB and Omnicom Take Top Honors at the 2023 Gerety Awards

By Nicola Kemp

DDB Worldwide has been awarded Global Network of the Year, DDB Chicago won Global Agency of the Year and Omnicom has won Holding Company of the Year

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Thought Leadership

‘Great work is great work’

By Georgie Moreton

The Gerety 2023 Global Jury Insights highlight the importance of the female lens and consider how to create work that has universal impact

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Thought Leadership

McDonald’s scoops most awarded brand in the world at Gerety Awards

By Nicola Kemp

The fast food giant has utilised the power of creativity to cement its place in popular culture

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Most Loved

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Thought Leadership

‘You are not too old and you are not too late’

By Nicola Kemp

Rob Mayhew, Creative Director at Gravity Road and TikTok phenomenon on the power of developing your own, original voice

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Interviews

‘Gender inequality still stifles women’s unique potential’

By Nicola Kemp

Kristof Neirynck, Global Chief Marketing Officer at Avon, on breaking through empowerment fatigue and ditching unattainable beauty standards

Read more
Thought Leadership

‘When it comes to diverse leadership we are going backwards’

By Nicola Kemp

The Blueprint’s Truth About Talent survey underlines how a broken business model is breaking talent

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Voices

Ima-Home, Leith and Cowshed partner with Saatchi & Saatchi Upriser

By Nicola Kemp

The agencies have all signed up to support the free creative schools platform launched last year