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Can advertising save the world?

David Sanger

Inevitably, whenever a brand throws its weight behind a greater cause, there are cries of why can’t they just stick to selling stuff? But there are brands, and agencies, that are instead embracing the fact that, yes, advertising really can save the world.

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Highlights

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BITE Focus

A New Female Narrative

By Izzy Ashton

From dismantling body taboos to educating the next generation, celebrating strength and empowering difference, brands are using language to champion ordinary women defying expectations.

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Interviews

Trinny Woodall, Founder, Trinny London

By Izzy Ashton

"For us our biggest message was, and this was the hardest thing to convince investors of; we’re not appealing to an age group, we’re appealing to an attitude and a state of mind."

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Hot Pick

Head Over Heels, 'We've Arrived' by ZAK

By Izzy Ashton

The times they are a-changin’. Savvy, stylish consumers now want more than fast fashion, and they’re looking to brands to suggest a more culturally relevant alternative.

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BITE Focus

Düsseldorf

By Eric Schoeffler, Havas Europe

Havas Germany's CCO on the city's unique art scene, where to get the best sushi around town and a campaign designed to highlight the remarkable.


Trends

BITE Focus

Tokyo

Erick Rosa, beacon communications k.k./Publicis One Japan

Publicis One Japan's CCO talks us through the neon colored nights, hidden bars, Michelin stars, temples & science fiction of Tokyo.

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We Are Social at SXSW 2019

Izzy Ashton

Here, some of the attendees at this year’s SXSW festival from socially-led creative agency We Are Social share some of the trends, brands and talks that stood out for them over the last few days.

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The Meaning of The Community

Andy Lipscombe, FreshBritain

We live in an increasingly connected world, so why does society feel like it’s growing further apart?

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Trend

Can advertising save the world?

David Sanger

Inevitably, whenever a brand throws its weight behind a greater cause, there are cries of why can’t they just stick to selling stuff? But there are brands, and agencies, that are instead embracing the fact that, yes, advertising really can save the world.

Read More
BITE Focus

A New Female Narrative

Izzy Ashton

From dismantling body taboos to educating the next generation, celebrating strength and empowering difference, brands are using language to champion ordinary women defying expectations.

Read More

Interviews

Read more
Interviews

Trinny Woodall, Founder, Trinny London

By Izzy Ashton

"For us our biggest message was, and this was the hardest thing to convince investors of; we’re not appealing to an age group, we’re appealing to an attitude and a state of mind."

Read more
Interviews

Rhea Papanicolaou-Frangista, Founder & CEO, Prettly

By Izzy Ashton

"It’s a tough world in entrepreneurship. You will keep failing at things in order to grow and strengthen your business. You will hear a lot of no’s to start with. Learn how to listen, to your customers and data."

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Interviews

Alice ter Haar, Senior Manager EU Marketing, Deliveroo

By Izzy Ashton

"One of the key opportunities now is thinking about marketing outside of what we would consider traditional marketing and looking at yourself as a growth function."

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Interviews

Vicki Maguire, Chief Creative Officer, Grey London

By Izzy Ashton

"Right now, we need a revolution, not an evolution."


Rhea Papanicolaou-Frangista, Founder & CEO, Prettly

by Izzy Ashton

"It’s a tough world in entrepreneurship. You will keep failing at things in order to grow and strengthen your business. You will hear a lot of no’s to start with. Learn how to listen, to your customers and data."

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Milan

by Lorenzo Crespi, Leo Burnett Italy

Leo Burnett Italy's Milan-born Executive Creative Director tells us about the city's contrasting architecture, how the agency turned a tram stop into a McDonald's delivery shelter and of course, where to find the best Italian food.

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Cereal Killers: Is Responsible Design the Death of Brand?

by Michelle Whelan, Geometry

Could health warnings invade our kitchen tables? Is Tony the Tiger at risk of extinction? And could the need for responsible design signal the death-knell for ‘brand’ as we know it?

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Invisible Women

by Izzy Ashton

Have you ever thought about why things are the way they are? Why that seat is designed to be that height? Why the temperature is set at that particular figure? Or why the world just doesn’t feel like it’s been designed with you in mind?

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Fuel Your Imagination

Fuel Your Imagination

Nike Women's World Cup 2019 kits

Izzy Ashton

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Fuel Your Imagination

Invisible Women

Izzy Ashton

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Fuel Your Imagination

56 Black Men

Kara Melchers

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Hot Picks

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Hot Pick

Amnesty International, 'Family-Free Zone' by VCCP

By Izzy Ashton

There are many laws that exist to us as bureaucracy, dealing with issues that many of us won’t face. But, look a little closer, and after a little interrogation you might just find that many of them feel outdated or just plain wrong.

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Hot Pick

Aldi, 'Teatime Takedown' by McCann UK

By Izzy Ashton

Do you have a no screens at the dinner table rule? I do, or at least I try to have, and at every table too. Those flickering, buzzing devices are a distraction that I do not want around me when I'm eating.

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Hot Pick

Head Over Heels, 'We've Arrived' by ZAK

By Izzy Ashton

The times they are a-changin’. Savvy, stylish consumers now want more than fast fashion, and they’re looking to brands to suggest a more culturally relevant alternative.

Read more
Hot Pick

Guide Dogs, 'By My Side' by Karmarama

By Izzy Ashton

While sympathy comes quite naturally to most, what we can often lack is the ability to show empathy towards others, to walk in the shoes of someone experiencing life in a way that we are not.


Thought Leadership

Thought Leadership

Marketing Week Live 2019

Lucy Miller

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Thought Leadership

Cereal Killers: Is Responsible Design the Death of Brand?

Michelle Whelan, Geometry

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Thought Leadership

The Last Round? How To Engage the Next Generation of Mindful Drinkers

Jonno McConnell, Red Brick Road

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Most Loved

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Trend

What does love look like in 2019?

By Izzy Ashton

The images broadcast into our homes not only influence our purchasing behaviour but tell us what we should be hoping and wishing for. When it comes to love, it’s time we were presented with a new ‘normal’ kind of romance.

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Interviews

Beverley D’Cruz, Sales & Marketing Director, Pizza Hut Europe & UK

By Izzy Ashton

"In a world where consumers are getting busier and have less time to engage, they don’t want to be talked at, they want to be talked with."

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Hot Pick

Mothercare, 'Body Proud Mums' by mcgarrybowen

By Izzy Ashton

How many times have you looked at or watched an ad and thought, yep that’s exactly what I look like? Not many of us, probably.

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BITE Focus

BITE LIVE 2018: From Insight to Action

By Kara Melchers

Adventurers, authors, activists, and of course advertising. The stage was set for BITE LIVE 2018 to be a mind-opener. The day promised a look at the industry through different eyes.