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Thought Leadership

BITE LIVE 2020: #ThisIsProgress

Izzy Ashton

Although this year is unlike any other, marked by pervasive global uncertainty, we are still inspired by inclusive industry leaders, stereotype-busting campaigns and the hope that a new generation of creatives bring.

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Highlights

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BITE Focus

It is possible to raise the bar: Gerety Awards 2020

By Izzy Ashton

With women’s careers disproportionately affected by the ongoing crisis, a panel of Gerety Awards judges highlight the importance of creating space for different voices to thrive.

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Voices

Building a future of work that works for everyone

By Marc Nohr, Miroma Agencies

Marc Nohr, Miroma Agencies Group CEO, Chairman Fold7 and Chairman of the IPA Commercial Group on rethinking the future of work, creating clear boundaries and prioritising self-care.

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Interviews

“It’s becoming more and more relevant to be a great brand builder”

By Izzy Ashton

Inés Ures, outgoing-CMO at Deliveroo on mapping a clear purpose, a three-sided marketplace and the importance of truly delivering on brand promises.

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BITE Focus

Mummy, what did you do during the great COVID crisis?

By Izzy Ashton

Nicola Kemp, Editorial Director at Creativebrief, explores the greatest threat to gender equality in our generation and the crisis of inclusion that is materialising, at AdWeek 2020.

Voices

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Voices

The truth about being a game-changing creative leader in the midst of coronavirus

By Nicola Kemp

Creativity, Collaboration and Courage in Crisis are top of the agenda in the new Game Changers interview series.

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Voices

Building a future of work that works for everyone

By Marc Nohr, Miroma Agencies

Marc Nohr, Miroma Agencies Group CEO, Chairman Fold7 and Chairman of the IPA Commercial Group on rethinking the future of work, creating clear boundaries and prioritising self-care.

Read more
Voices

Overcoming Overwhelm

By Nicola Kemp

From making your own rules, to having an escape plan; ahead of next week’s Advertising Week workshop on Overcoming Overwhelm we asked the panel to share their advice.

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Voices

The Comparison Trap: Turning competition into collaborative energy

By Zara Bryson, Publicis Media & Bloom

Zara Bryson, Co-Head of Strategy at Bloom on the organisation’s latest event, inviting four speakers to discuss their experiences of comparison and explore how to avoid falling into, and how to get out of, The Comparison Trap.

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Interviews

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Interviews

“It’s becoming more and more relevant to be a great brand builder”

By Izzy Ashton

Inés Ures, outgoing-CMO at Deliveroo on mapping a clear purpose, a three-sided marketplace and the importance of truly delivering on brand promises.

Read more
Interviews

Linkit.Black champions the power of the collective to shine a spotlight on Black talent

By Izzy Ashton

A new tool from a team of creatives demonstrates the power of using a platform for good to ensure that everyone is given a fair chance to be hired into the creative industries.

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Interviews

Navigating the post-brand purpose world

By Izzy Ashton

Tag Warner, CEO of GAY TIMES on industry ageism, funding minority voices and the importance of recognising your privilege.

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Interviews

“If we did more listening, I think we’d live in a much more understanding and tolerant world”

By Izzy Ashton

Omar DaCosta-Shahid, Founder and Director at Muslim Influencer Network on bringing out the best in talent, the importance of listening and why you shouldn’t become an influencer.

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Trends

BITE Focus

It is possible to raise the bar: Gerety Awards 2020

Izzy Ashton

With women’s careers disproportionately affected by the ongoing crisis, a panel of Gerety Awards judges highlight the importance of creating space for different voices to thrive.

Read More
Trend

Representing lived experience in marketing: Should we untick some boxes?

James Hickman, Walker

James Hickman, Strategy Director at Walker on the importance of long-term strategic thinking at a corporate level when it comes to resetting the dial on authentic representation.

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BITE Focus

Mummy, what did you do during the great COVID crisis?

Izzy Ashton

Nicola Kemp, Editorial Director at Creativebrief, explores the greatest threat to gender equality in our generation and the crisis of inclusion that is materialising, at AdWeek 2020.

Read More
BITE Focus

“Playing it safe is the riskiest thing you can do”: Effie’s Ideas That Work 2020 Summit

Izzy Ashton

Nicola Kemp, Editorial Director at Creativebrief hosted a panel that explored what makes for effective work and how marketers should be operating in an ever-changing communications landscape.

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Trend

A problem on the high-street: Brands don’t understand modern Muslim consumers

Arif Miah, mud orange

Food and drinks brands need to completely rethink their creative campaigns to engage with modern British Muslims, writes Arif Miah, Creative Strategy Director at mud orange.

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Why it’s time to change the narrative in thought leadership

by Nicola Kemp

Personal brand building has always been key to the creative industries but all too often publications and platforms rely too much on asking ‘is he a name?’

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How do you keep creative in the midst of an extended lockdown?

by Nicola Kemp

A blunt focus on productivity alone does little to understand the challenges of maintaining focus and creative output in the midst of a global pandemic.

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How is on-the-go design being reimagined in a consumer ecosystem in which the rituals of life have changed?

by Nicola Kemp

With the average commute for many now consisting of travelling from the bedroom to the office, ‘on the go’ design urgently needs to adapt.

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Navigating the new normal: Exploring the nature of the virtual pitch

by Izzy Ashton

Pitching is said to be the lifeblood of the advertising and communications industry. But, under the new global lockdown, the industry has been forced to change its process almost overnight.

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Hot Picks

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Hot Pick

Refuge lobbies the government to change the revenge porn threat law

By Izzy Ashton

Teaming up with Cosmopolitan and Love island star Zara McDermott, Refuge is working to lobby the government to change the law around threatening revenge porn.

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Hot Pick

For IKEA, tomorrow starts tonight

By Izzy Ashton

IKEA’s latest campaign from Mother London celebrates the importance of sleep in ‘Tomorrow starts tonight’, reminding people that the more you sleep, the more you get out of life.

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Hot Pick

Heinz and Magic Breakfast partner to fight against hunger in schools

By Izzy Ashton

The campaign is an uplifting reminder that businesses can step up to support the fight to end child hunger in the UK.

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Hot Pick

The Gym promotes the mental health benefits of working out for students

By Izzy Ashton

Timed to coincide with a new year of study, the campaign is designed to remind students that time spent working out can remove them from their everyday frustrations.

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Fuel Your Imagination

Fuel Your Imagination

New campaign showcases the global reach of UK advertising

Nicola Kemp

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Fuel Your Imagination

Sport England furthers This Girl Can with a drive to engage young girls in PE

Izzy Ashton

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Fuel Your Imagination

ITV and OfCom take a stand in support of Black Lives Matter

Izzy Ashton

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Thought Leadership

Thought Leadership

Consumer trends in the year no-one saw coming

Austen Donnellan, Bray Leino

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Thought Leadership

BITE LIVE 2020: #ThisIsProgress

Izzy Ashton

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Thought Leadership

Are we seeing a shift from celebrity to community in marketing and what will that mean for the future of marketing endorsement deals?

Nicola Kemp

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Most Loved

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Fuel Your Imagination

Sport England furthers This Girl Can with a drive to engage young girls in PE

By Izzy Ashton

When exercise has such a positive impact not just on physical, but mental health, this is a vital grassroots initiative.

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Trend

“Being comfortable is owning who we are”

By Nicola Kemp

How Hotter and Pablo London smashed stereotypes to raise the bar in marketing to older women.

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Trend

Fast changing consumer habits and the marketplace meeting their needs

By Esteve Jané, Shpock

Esteve Jané, CEO of Shpock discusses how the ‘joy of selling’ is making the resale sector more fun and involved as we all spend more time at home.

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Voices

Overcoming Overwhelm

By Nicola Kemp

From making your own rules, to having an escape plan; ahead of next week’s Advertising Week workshop on Overcoming Overwhelm we asked the panel to share their advice.