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The best ads of Christmas 2018

Izzy Ashton

This year, in our bumper Christmas Focus, discover the brands who are doing Christmas best, the ones capturing our hearts, tugging on our purse strings and making us well up at our desks.

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Highlights

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Hot Pick

M&S, 'Christmas Favourites' by Grey London

By Izzy Ashton

We’ve all got our Christmas favourites. Mine are the ‘pigs in blankets’, a creation that for some reason is confined to the festive season. My dad is obsessed with Christmas pudding, while my brother goes mad for the mince pies.

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Trend

Beauty Without Judgement

By Nick Docherty, BETC

There is no quick fix to such a complex cultural issue as beauty cyberbullying, but brands like Rimmel London have the opportunity and responsibility to play their part in creating positive social change.

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Interviews

Mark Cuddigan, CEO, Ella’s Kitchen & Xavier Rees, CEO, Havas London

By Izzy Ashton

"The interesting thing about B Corp is that you can put profit on equal merit with people and planet. It doesn’t mean you have to make a choice between one or other. It means you can do both."

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Fuel Your Imagination

Choose Love

By Izzy Ashton

This Christmas, Help Refugees are offering you an alternative gift for your loved ones. For the second year, the charity have opened their Choose Love pop-up shop in central London. But this is a store with a difference.

Trends

Trend

Treat myself? Oh go on then

Jocelyn Turlan, RPM

Indulging has historically been considered as both frivolous and childish. But our social listening tool told us that as a result of demanding lifestyles, people are increasingly spending money and time on “kidulting” experiences.

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Trend

Palm oil and Christmas

Marcus Watson, Mother London

We took an unusual approach for Christmas 2018, to spread the message of destructive palm oil by an unconventional method, whilst meeting multiple objectives for two very separate organisations: Greenpeace and the supermarket Iceland.

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BITE Focus

The best ads of Christmas 2018

Izzy Ashton

This year, in our bumper Christmas Focus, discover the brands who are doing Christmas best, the ones capturing our hearts, tugging on our purse strings and making us well up at our desks.

Read More
Trend

Beauty Without Judgement

Nick Docherty, BETC

There is no quick fix to such a complex cultural issue as beauty cyberbullying, but brands like Rimmel London have the opportunity and responsibility to play their part in creating positive social change.

Read More
BITE Focus

AMSTERDAM

Paddy Garvey

Breaking convention, the world’s deepest party & hidden beaches, Amsterdam is a global village with an infectiously diverse culture that actively encourages innovation.

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Interviews

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Interviews

Luke Southern, Managing Director, DRUM

By Izzy Ashton

"On our best day, brands can ‘do’ long form drama with emotional punch that’s just as unmissable as the latest from Netflix or Amazon."

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Interviews

Anna Carpen, Creative Partner, And Rising

By Izzy Ashton

"We are the first B-corporation advertising agency in the UK which means we are here to benefit the community and all stakeholders. This is important because fresh talent coming out into the world want to work at a company with values at its heart."

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Interviews

Mark Cuddigan, CEO, Ella’s Kitchen & Xavier Rees, CEO, Havas London

By Izzy Ashton

"The interesting thing about B Corp is that you can put profit on equal merit with people and planet. It doesn’t mean you have to make a choice between one or other. It means you can do both."

Read more
Interviews

Nick Docherty, Head of Strategy, BETC

By Izzy Ashton

"The way the industry delivers ideas will need to become much more diverse but the fundamental human needs, wants and desires it uses to create an impact will remain."

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Palm oil and Christmas

by Marcus Watson, Mother London

We took an unusual approach for Christmas 2018, to spread the message of destructive palm oil by an unconventional method, whilst meeting multiple objectives for two very separate organisations: Greenpeace and the supermarket Iceland.

View Article

Massive Attack's 'Mezzanine' DNA album

by Kara Melchers

To celebrate the 20th anniversary of Massive Attack’s pioneering album Mezzanine, the Bristol dance act have another world debut: the first album to be released as encoded strands of synthetic DNA.

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Anna Carpen, Creative Partner, And Rising

by Izzy Ashton

"We are the first B-corporation advertising agency in the UK which means we are here to benefit the community and all stakeholders. This is important because fresh talent coming out into the world want to work at a company with values at its heart."

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Get me to the polls!

by Izzy Ashton

Although brands have been involved in encouraging voters in the past, the US midterm elections seem to mark the largest push by companies doing what they can to assist the democratic process.

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Fuel Your Imagination

Fuel Your Imagination

Pantone's 2019 Colour of the Year

Izzy Ashton

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Fuel Your Imagination

Choose Love

Izzy Ashton

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Fuel Your Imagination

What Women Want

Izzy Ashton

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Hot Picks

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Hot Pick

Harvey Nichols, 'Harveys Angels' by TBWA\London

By Izzy Ashton

For Harvey Nichols this Christmas, TBWA\London festively brought the store to life, allowing shoppers to see the clothes worn by real people, rather than just hanging on plastic mannequins.

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Hot Pick

Booking.com, 'House of Sparkle' by Ketchum

By Izzy Ashton

It seems to me that, while Christmas brings with it many a unique and wonderful offering, what it also leaves in its wake is, glitter, and lots of it.

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Hot Pick

No1 Rosemary Water, 'Secret' by Peanut & Crumb

By Izzy Ashton

At the heart of many a book, film and song, is the longing for eternal life, a wish to pause time. It is a romantic notion, but one which permeates society, speaking to a collective reticence to age.

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Hot Pick

Nespresso, 'Festive campaign' by Text100

By Izzy Ashton

Paris. Just the word itself is evocative, emotive enough to stir up either memories or our own imagination. It is a city whose romanticism is world-renowned. And especially during the festive season.

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Thought Leadership

Thought Leadership

Who won Christmas hearts?

Simon Long, Intermarketing Agency

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Thought Leadership

The New Sustainability

Marie Stafford, J. Walter Thompson

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Thought Leadership

Legal Cannabis: Threat or Opportunity for The Alcoholic Drinks Industry?

Ivo Majors, Wonderworks Communications

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Most Loved

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BITE Focus

2018 World Cup

By Izzy Ashton

We’ve taken a look at the best, and worst, brand campaigns from the tournament, including traditional ad campaigns, social media and even a seven-metre long tapestry.

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Interviews

Amy Steinmetz, Managing Director, LPK

By Izzy Ashton

“There's a founder's insanity when you are launching a brand that is so compelling and so much more exciting when you're in it at the beginning."