The Sun taps Wonderwall trend in outdoor campaign
By Nicola Kemp
Ahead of England’s World Cup semi-final clash against Argentina, The Sun is teasing an England victory.
By Nicola Kemp
Ahead of England’s World Cup semi-final clash against Argentina, The Sun is teasing an England victory.
Creators have the power to reach audiences and build community, but in the eyes of the industry, they are still proving their worth.
The England and Wales Cricket Board is promoting its sixth season as ‘the most dramatic show on TV’.
By Nicola Kemp
The tracker is part of the Unspoken Stat campaign from domestic abuse charities I Choose Freedom and Leeds Women’s Aid.
By Rich Miles
Embedding inclusion into the way we work is essential to creating genre-defining work.
By Nicola Kemp
The tracker is part of the Unspoken Stat campaign from domestic abuse charities I Choose Freedom and Leeds Women’s Aid.
By Nicola Kemp
The campaign, supported by Hey Honey, challenges the increasing political hostility, funding cuts and unlawful restrictions facing Pride organisers.
Collette Philip shares how Cannes Lions has shifted focus and built more inclusive infrastructure.
By Nicola Kemp
Javier Hernandez Reta, Global Chief Marketing Officer at Duracell, on the emotional appeal of football and finding the space to be creative.
City Football Group’s Gavin Johnson on the power of fandom and the importance of authenticity in sports storytelling.
Steph Carter, Director of Culture Marketing at Marshall on the power of connection and supporting grassroots musicians.
By Nicola Kemp
The Vice President of Marketing, Europe at Fujitsu, offers her perspective on the year of age, the criticality of recognising life events, and why age could be an AI advantage.
By Graham Sykes
As the curtains come down on the 2026 World Cup Graham Sykes, Global Executive Strategy Director at Landor, argues that lasting commercial value doesn’t come from buying rights.
Liam Rennie-Jeffries is turning away from algorithms when it comes to getting inspired.
By Hayley James
Hayley James, Associate Director at Sense, lifts the lid on the power designing for presence: The next wave of brand experience.
Youth unemployment is rising, the industry must find new ways to recruit, writes Graham Powell-Symon.
The England and Wales Cricket Board is promoting its sixth season as ‘the most dramatic show on TV’.
By Nicola Kemp
The brand redesign for the Scandinavian Hospitality Group balances Nordic simplicity with a vibrant, human-centred personality.
By Cat Botibol
Cat Botibol shares that the industry has the power to take on Toy Story 5’s big villain.
The campaign addresses people’s hopes and fears to develop better AI technologies.
The campaign hands the creative to LGBTQ+ communities to showcase that ‘Pride is Everything’.
At London’s Taste Festival, BMB introduced new audiences to Shin Ramyun.
By Nicola Kemp
As the third space has evolved, so has Starbucks’ approach to reflecting the reality of how consumers use their stores.
By Nicola Kemp
The short film tells the story of a young girl who doesn’t give up on her dream of playing football despite homelessness.
By Nicola Kemp
Ahead of England’s clash against Argentina the supermarket is helping shoppers touch wood.
By Nicola Kemp
Ahead of England’s World Cup semi-final clash against Argentina, The Sun is teasing an England victory.
The competition will give access to every race on the calendar with flights and accommodation included.
The campaign from The AA and Digital Cinema Media celebrates the release of Spider-Man: Brand New Day.
The partnership campaign celebrates self-expression and everyday joy.
The ‘Smell goes a long way’ summer campaign embraces British humour.
By Nicola Kemp
The report sees UK companies revising marketing budgets up to the second highest level in two years, despite tough economic conditions.
Creators have the power to reach audiences and build community, but in the eyes of the industry, they are still proving their worth.
This year’s tournament has highlighted the power of storytelling amid a controversial backdrop.
By Nicola Kemp
Analysis of winners the Cannes Lions Festival of Creativity from the Advertising Association and Credos make a strong case for UK creativity.
From sharing in the obsession to tackling toxic masculinity, this World Cup has seen brands engage in the cultural conversation.
Charlie Hurrell shares learnings from Billion Dollar Boy’s Cannes creator event.
By Ant Hopper
Advertising has a bad habit of spoiling experiences, writes Ant Hopper, Co-Founder, The Ninety-Niners
The Gerety Awards judges lift the lid on trends and themes behind the award-winning work.
By Andy Nairn
Andy Nairn shares the importance of nurturing creative thinking.
Visha Kudhail sits down with Nicola Kemp to explore authenticity as a strategic advantage, not a cultural ideal.
The campaign from Elvis raises awareness of the women living with abuse exacerbated by football.
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