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Time for bed: Our new obsession with sleep

Kara Melchers

We’re obsessed with getting enough sleep. And in pursuit of the perfect eight hours we’ve given ourselves insomnia. But with the arrival of any epidemic comes new commercial opportunities for brands and entrepreneurs.

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Highlights

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Trend

Uniting A Divided Nation With A Sausage Roll

By Alex Clough, Splendid Communications

With the launch of the Vegan Sausage Roll, Greggs fundamentally changed the food conversation and brought people of all diets together behind the milestone vegan innovation.

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Thought Leadership

Measuring the Intangible: Embracing Culture for ROI

By Sara Parish, Proximity London

The trajectory of digital advancement isn’t showing the slightest signs of slowing. The brands leading the digital charge, and leading the way, are paying attention to what shapes us all: culture.

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Fuel Your Imagination

'World's first' vegan hotel suite

By Kara Melchers

Bompas & Parr creates the ‘world's first’ vegan guest suite inside Hilton London Bankside. Dressed exclusively in plant-based materials, the room has no leather, wool or feathers throughout its interior.

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Interviews

David Frymann, Strategy Partner, The Beyond Collective (Frontier)

By Izzy Ashton

"I like learning new stuff because in theory you’re meant to be the expert or teacher at this stage, but I get as much of a kick out of being a pupil, learning and then sharing those learnings."


Trends

Trend

Uniting A Divided Nation With A Sausage Roll

Alex Clough, Splendid Communications

With the launch of the Vegan Sausage Roll, Greggs fundamentally changed the food conversation and brought people of all diets together behind the milestone vegan innovation.

Read More
Trend

Time for bed: Our new obsession with sleep

Kara Melchers

We’re obsessed with getting enough sleep. And in pursuit of the perfect eight hours we’ve given ourselves insomnia. But with the arrival of any epidemic comes new commercial opportunities for brands and entrepreneurs.

Read More
Trend

Should brands be signing up to Veganuary?

Izzy Ashton

Earlier this week I desperately tried to eavesdrop as three workmen discussed Greggs’ latest creation: the vegan sausage roll. I never did find out what they thought but I did, unfortunately, see Piers Morgan’s faux vomit when he sampled the roll on Good Morning Britain.

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Trend

Driven by Intuition

Matthew Bamford Bowes, The&Partnership

What are the learnings for adland from The&Partnership’s new AI-scripted campaign ‘Driven by Intuition’ for Lexus? What is happening in culture that makes this interesting?

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Trend

Christmas at John Lewis

Martin Beverley, adam&eveDDB

Everyone knows the John Lewis Christmas campaign, but not everyone knows the story of the strategic thinking behind it.

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Interviews

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Interviews

David Frymann, Strategy Partner, The Beyond Collective (Frontier)

By Izzy Ashton

"I like learning new stuff because in theory you’re meant to be the expert or teacher at this stage, but I get as much of a kick out of being a pupil, learning and then sharing those learnings."

Read more
Interviews

Bee Pahnke, Head of Voice, Dragon Rouge

By Izzy Ashton

"Communicating [purpose] in an authentic way often comes down to words. The imagery is almost by the by. It’s the language that connects within your gut."

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Interviews

Dan Neville, Strategy Director, Cogent

By Izzy Ashton

"If you’re ambitious, determined and driven, there really should be no limiting factors to what you can achieve."

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Interviews

Luke Southern, Managing Director, DRUM

By Izzy Ashton

"On our best day, brands can ‘do’ long form drama with emotional punch that’s just as unmissable as the latest from Netflix or Amazon."


Should brands be signing up to Veganuary?

by Izzy Ashton

Earlier this week I desperately tried to eavesdrop as three workmen discussed Greggs’ latest creation: the vegan sausage roll. I never did find out what they thought but I did, unfortunately, see Piers Morgan’s faux vomit when he sampled the roll on Good Morning Britain.

View Article

Bee Pahnke, Head of Voice, Dragon Rouge

by Izzy Ashton

"Communicating [purpose] in an authentic way often comes down to words. The imagery is almost by the by. It’s the language that connects within your gut."

View Article

Challenging the Challengers

by Jamie Matthews, Initials

We gathered invaluable insights and used them to create a clearly defined picture of the threat posed by the Challenger, along with strategic pointers for survival and success as an established brand.

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AMSTERDAM

by Paddy Garvey

Breaking convention, the world’s deepest party & hidden beaches, Amsterdam is a global village with an infectiously diverse culture that actively encourages innovation.

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Fuel Your Imagination

Fuel Your Imagination

'World's first' vegan hotel suite

Kara Melchers

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Fuel Your Imagination

Pinterest 100: The top trends for 2019

Kara Melchers

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Fuel Your Imagination

Backdrop paint

Kara Melchers

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Hot Picks

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Hot Pick

Family Action 'Family Monsters' by And Rising

By Kara Melchers

Three in four adults in Britain, almost 38 million people, say their close family is under pressure. This thought-provoking film depicts animated ‘monsters’ looming around families to symbolise the overbearing nature of every-day, unresolved pressures in family life.

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Hot Pick

Lumiere Festival by AKA

By Izzy Ashton

AKA worked with Lumiere to seamlessly evolve the brand in their 10th anniversary year, capturing their vivid identity and creating more space for information and for celebration.

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Hot Pick

The British Army, 'Your Army Needs You, and Your Resilience' by Karmarama

By Izzy Ashton

Karmarama’s latest recruitment campaign for the British Army, ‘Your Army Needs You, and Your Resilience’ aims to disparage millennial misconceptions and reveal the potential within each individual.

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Hot Pick

HSBC UK 'We are Not an Island' by J. Walter Thompson

By Kara Melchers

There’s a growing pressure for companies to have a voice when it comes to issues that are important to their customers. HSBC has made a bold statement with its latest campaign. But did it go far enough?


Thought Leadership

Thought Leadership

Measuring the Intangible: Embracing Culture for ROI

Sara Parish, Proximity London

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Thought Leadership

Challenging the Challengers

Jamie Matthews, Initials

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Thought Leadership

Who won Christmas hearts?

Simon Long, Intermarketing Agency

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Most Loved

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BITE Focus

BITE LIVE 2018: From Insight to Action

By Kara Melchers

Adventurers, authors, activists, and of course advertising. The stage was set for BITE LIVE 2018 to be a mind-opener. The day promised a look at the industry through different eyes.

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Interviews

Mark Cuddigan, CEO, Ella’s Kitchen & Xavier Rees, CEO, Havas London

By Izzy Ashton

"The interesting thing about B Corp is that you can put profit on equal merit with people and planet. It doesn’t mean you have to make a choice between one or other. It means you can do both."

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Interviews

Margaret Jobling, Group Chief Marketing Officer, Centrica

By Izzy Ashton

“People think technology is going to save the day. Technology is just an enabler. It's the people, processes and the way we think and operate that's going to drive the outcome of which technology will enable."

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Trend

Brand activists, choose your words wisely

By Kara Melchers

We live in more transparent times, and now there’s nowhere for CEOs to hide. The customers have arrived with their pitchforks and placards and they’re demanding brands speak up.