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Thought Leadership

Does advertising need to regain its sense of humour?

Nicola Kemp

In the midst of an unrelenting news cycle of gloom, darker nights and economic uncertainty, has the advertising industry lost its sense of humour?

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Highlights

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Interviews

Amy Garrett, Managing Director, Beano for Brands

By Izzy Ashton

Generation Alpha, the generation born in 2010, the same year as the iPad, are revolutionising advertising and Amy Garrett believes that understanding them is key to successful brand building.

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Hot Pick

Argos reawakens nostalgia for their Christmas catalogue

By Izzy Ashton

In the midst of an uncertain political climate, Argos' Christmas ad from The&Partnership hits the right notes with its focus on pure joy.

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Voices

Reframing disability: How the creative industries can change the narrative

By Nicola Kemp

A cross-industry working group, brought together by the Media Trust, has come together to tackle the disability inclusion crisis within the creative industries.

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Thought Leadership

The supermarket is the new Brexit battleground

By Austen Donnellan, Bray Leino

Our Brexit vote defines how we shop, opening up a whole new category of buyer persona for marketers to explore, creating opportunities to reach out and connect in these most uncertain of times

Trends

BITE Focus

Mindful money: How Triodos and The Kite Factory are revolutionising finance marketing

Nicola Kemp

In the midst of a climate emergency and heightened awareness about consumption decisions, Triodos believes encouraging people to vote with their wallets is the key to long-term success.

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BITE Focus

Edinburgh

Adam Smith, The Gate Edinburgh

From pioneering talent to the biggest New Year party in the world and powerfully effective work, The Gate Edinburgh’s Creative Director Adam Smith brings the city to life.

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BITE Focus

Podcasts: The generalist’s secret weapon

Jamie Elliott, The Gate London

As podcasts continue to evolve, as brands even get in on the act by creating their own, & as the format can help you become a better account person, Jamie Elliot, CEO of the Gate London introduces us to five of his favourites.

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BITE Focus

“The dead fish swims in the direction of the current”

Nicola Kemp

The importance of counterintuitive thinking, intuition and connecting the next generation were top of the agenda for Hublot’s Chairman speaking at Leaders Week at Twickenham Stadium.

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BITE Focus

The creative blindspot

Izzy Ashton

The creative industry has a moral and business responsibility to address the lack of disability inclusion, something Caroline Casey explored on stage at #BITELIVE19

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Interviews

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Interviews

Isabel Ferrer, EMEA Marketing Director Barbie, Mattel

By Izzy Ashton

2019 marks the 60th anniversary of Barbie, one of the most iconic dolls in the world. In the midst of a fundamental shift in culture, Isabel Ferrer explores how the doll has evolved to show girls what they can become.

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Interviews

Amy Garrett, Managing Director, Beano for Brands

By Izzy Ashton

Generation Alpha, the generation born in 2010, the same year as the iPad, are revolutionising advertising and Amy Garrett believes that understanding them is key to successful brand building.

Read more
Interviews

Ann Hiatt, Non-Executive Director, Armadillo

By Izzy Ashton

From her first job as Jeff Bezos’ assistant to being headhunted by Google and the steep learning curve of CRM, Ann Hiatt highlights why a thriving internal culture will always be best for business.

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Interviews

Diana Tickell, CEO, NABS

By Nicola Kemp

Ahead of NABS’ first ever conference on workplace wellbeing, the organisation’s CEO examines the challenges facing the industry and the importance of prioritising mental health in the workplace.

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BITE LIVE TRENDS: Issue 3, October 2019

by Nicola Kemp

This dedicated trend report wraps up the key themes, learnings and actionable insights from #BITELIVE19 our flagship event, which this year was focused on Making Culture, Breaking Stereotypes.

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Ann Hiatt, Non-Executive Director, Armadillo

by Izzy Ashton

From her first job as Jeff Bezos’ assistant to being headhunted by Google and the steep learning curve of CRM, Ann Hiatt highlights why a thriving internal culture will always be best for business.

Read Interview

Why Kate Winslet is lending her voice to Ovarian Cancer Action

by Izzy Ashton

‘I Will Survive’ is designed to both raise awareness of and also shine a spotlight on a pervasive issue so that generations of girls to come can benefit from the research that is conducted today.

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The NHS wants to remind us this is what nurses look like

by Izzy Ashton

In the midst of a somewhat toxic political climate, the NHS's latest ad is a shining example of what male strength actually looks like and evidence of the transformative power of inclusive creativity.

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Hot Picks

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Hot Pick

How Raws set out to create a plastic free straw

By Izzy Ashton

With a ban on plastic straws coming into effect in 2020, Manifest worked with Raws to introduce a sustainable, bio-degradable alternative.

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Hot Pick

LinkedIn asks job seekers, what are you searching for?

By Izzy Ashton

When it comes to careers, people's priorities are now different and workplaces are having to shift to accommodate that by asking what people want and actually listening to the answers.

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Hot Pick

Argos reawakens nostalgia for their Christmas catalogue

By Izzy Ashton

In the midst of an uncertain political climate, Argos' Christmas ad from The&Partnership hits the right notes with its focus on pure joy.

Read more
Hot Pick

The NHS wants to remind us this is what nurses look like

By Izzy Ashton

In the midst of a somewhat toxic political climate, the NHS's latest ad is a shining example of what male strength actually looks like and evidence of the transformative power of inclusive creativity.

View More

Fuel Your Imagination

Fuel Your Imagination

Steve McQueen photographs London’s Year 3 classes to highlight creative deficit in schools

Izzy Ashton

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Fuel Your Imagination

How Google is making its voice assistant accessible to people with Down's syndrome

Izzy Ashton

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Fuel Your Imagination

Why Kate Winslet is lending her voice to Ovarian Cancer Action

Izzy Ashton

Read More
View More

Thought Leadership

Thought Leadership

“2019 is the year of individual togetherness”: Disney explores a new era of inclusive creativity

Izzy Ashton

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Thought Leadership

M&C Saatchi open the door to the next generation of talent through the Carbon Academy

Izzy Ashton

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Thought Leadership

The supermarket is the new Brexit battleground

Austen Donnellan, Bray Leino

Read More
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Most Loved

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Interviews

Caroline Casey, Founder, The Valuable 500

By Nicola Kemp

As the Founder of The Valuable 500, Caroline Casey is spearheading a business revolution on disability inclusion and she needs brands to get on board.

Read more
Thought Leadership

Does advertising need to regain its sense of humour?

By Nicola Kemp

In the midst of an unrelenting news cycle of gloom, darker nights and economic uncertainty, has the advertising industry lost its sense of humour?

Read more
Interviews

Amy Garrett, Managing Director, Beano for Brands

By Izzy Ashton

Generation Alpha, the generation born in 2010, the same year as the iPad, are revolutionising advertising and Amy Garrett believes that understanding them is key to successful brand building.

Read more
Voices

Reframing disability: How the creative industries can change the narrative

By Nicola Kemp

A cross-industry working group, brought together by the Media Trust, has come together to tackle the disability inclusion crisis within the creative industries.