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Thought Leadership

Leaders from Pinterest and Dentsu Creative scoop Global Women in Marketing Awards

Nicola Kemp

The Global Women in Marketing Awards recognised the women evolving the industry through game-changing and inspirational work.

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Highlights

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Hot Pick

MullenLowe Group UK brings love to life-changing careers for the NHS

By Nicola Kemp

The impactful and authentic campaign continues to drive applications to the NHS in a challenging market.

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Thought Leadership

Will the world cup lose its marketing magic?

By Georgie Moreton

In the light of human rights abuses and winter scheduling questions remain as to how brands will interact with this year’s tournament.

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Fuel Your Imagination

BrewDog is the Proud Anti-Sponsor of The World F*Cup

By Nicola Kemp

BrewDog has launched an outdoor advertising campaign to highlight the human rights abuses of the World Cup host nation Qatar.


Voices

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Voices

TimeTo make change to end sexual harassment

By Georgie Moreton

Dan Clays, Chief Executive of Omnicom Media Group UK speaks to BITE about his experiences of timeTo training

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Voices

TimeTo film spotlights sexual harassment during the festive season

By Georgie Moreton

The release of the film from Lucky Generals makes up part of a campaign that encourages leaders to tackle sexual harassment and gives workers the courage to call it out

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Voices

Outvertising calls on brands to step up and speak up at World Cup

By Nicola Kemp

The independent voice for LGBTQIA+ inclusion and representation within the advertising and marketing industry has called on brands to step up.


Interviews

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Interviews

'Brands didn’t work collectively’

By Nicola Kemp

Ete Davies, Chief Operating Officer at Dentsu Creative, EMEA & UK and host of the Conscious Advertising Network podcast on marketing lessons from the most controversial World Cup in history.

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Interviews

‘If it doesn’t exist create your own’

By Nicola Kemp

Tamara Littleton, CEO and Founder of The Social Element on inclusive leadership, the power of networks and the importance of self-belief

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Interviews

'Sustainability is good business strategy'

By Georgie Moreton

Anna Lungley, Chief Sustainability Officer at dentsu international discusses the advertising industry’s pivotal role in combating the climate crisis

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Interviews

“The corporate world is finally waking up to the fact it needs empathy.”

By Nicola Kemp

Belinda Parmar OBE, CEO of The Empathy Business, on why now is the time for business leaders to address overwhelm and embrace empathy


Trends

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Trend

Going all out with Gen Z this Christmas

By Brooke Fenton, Cult

For a generation that has grown up largely in crisis, fun and humour is important

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Trend

How the power of outdoor cinema can help your brand this festive season

By Mike Hope-Milne, Pearl & Dean

Consumers continue to engage with experiences this Christmas

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Trend

How creativity helped Out of Home weather a pandemic

By Lucy Cutter, Kinetic

Despite being a sector hit hard by the pandemic, creativity has breathed a new lease of life into OOH

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Trend

A Design for an affordable life

By Michela Graci, Coley Porter Bell

How good design can lift people’s moods and improve brand recognition during the cost of living crisis


“Irresponsibly ambitious and delusionally optimistic”

by Nicola Kemp

Corinna Falusi, Chief Creative Officer of Mother New York, on why the agency doesn’t have a ‘house style’ and the power of embracing discomfort.

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Get set for the new ‘roaring twenties’ of creativity

by Nicola Kemp

Shirin Majid, Executive Creative Director Europe at Virtue on the electricity that comes with being at the start of something new and the power of resisting routine.

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How LinkedIn is leading a workplace revolution

by Nicola Kemp

Zara Easton, Head of Brand Marketing, UK at LinkedIn on the great resignation and why the brand is backing Changemakers

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Is now the time to challenge purpose cynicism in marketing?

by James Edney

Given’s James Edney on purpose and whether Unilever really has ‘lost the plot’ when it comes to purpose-driven marketing.

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Hot Picks

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Hot Pick

VMLY&R Commerce changes the narrative around Down Syndrome

By Nicola Kemp

The You-Can’t-Put-Me-Down Syndrome campaign is successfully driving a cultural movement to break down the stereotypes and ignorance around Down Syndrome.

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Hot Pick

Thankyou for the Christmas ad

By Nicola Kemp

John Lewis and Adam&EveDDB continue to write the marketing rulebook of Christmas advertising.

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Hot Pick

MullenLowe Group UK brings love to life-changing careers for the NHS

By Nicola Kemp

The impactful and authentic campaign continues to drive applications to the NHS in a challenging market.

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Hot Pick

Premier Inn serves up a slice of countryside calm with Golin

By Nicola Kemp

The innovative audio-led campaign offers stressed-out consumers the ambient sounds of the countryside.


Fuel Your Imagination

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Fuel Your Imagination

Pearl & Dean celebrates Black Panther launch with post-credits campaign

By Georgie Moreton

A photo campaign from Black-led art and cultural organisation, Underexposed Arts was followed by a unique post-credits slot

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Fuel Your Imagination

Stormzy’s #Merky FC strives for more diversity in football

By Josie Shand

Adidas and Stormzy launch #Merky FC, a joint venture providing young people of Black heritage career opportunities within the football industry

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Fuel Your Imagination

The Rugby Football Union celebrates the comradery of Rugby

By Georgie Moreton

The collaboration between The Rugby Football Union and Sport UNLIMITED encourages players to get back in the game

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Fuel Your Imagination

Heartwarming National Lottery love story highlights the joy of winning

By Georgie Moreton

The spot from adam&eveDDB combines love and the lottery as two games of luck

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Fuel Your Imagination

Paddy Power asks where were you in 22?

By Georgie Moreton

The Christmas campaign from Droga5 sees football and Christmas festivities collide

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Fuel Your Imagination

Balvenie teams with Hearst UK to celebrate the art of making

By Nicola Kemp

The single malt whisky is partnering with Harper's Bazaar and Esquire to explore modern creativity across disciplines.

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Fuel Your Imagination

TalkSPORT marks the launch of the World Cup with giant mural

By Georgie Moreton

The hand painted mural from Pulse Creative, shines a spotlight on talkSPORT’s non-stop coverage of the World Cup


Thought Leadership

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Thought Leadership

What will brand experiences look like in 2023?

By Nicola Kemp

With the cost of living crisis topping the industry agenda we asked a selection of leaders to predict what lies ahead for the brand experiences sector.

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Thought Leadership

Should marketers be taking more personal responsibility for addressing the climate crisis?

By Georgie Moreton

Now is the time for marketers to take meaningful action to make businesses more sustainable for our planet.

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Thought Leadership

Leaders from Pinterest and Dentsu Creative scoop Global Women in Marketing Awards

By Nicola Kemp

The Global Women in Marketing Awards recognised the women evolving the industry through game-changing and inspirational work.

Read more
Thought Leadership

The struggle for authenticity in brands and ourselves

By Nicole Adolph, Wunderman Thompson

Why ‘tell me what you stand for’ is becoming one of the hardest questions to answer.

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Thought Leadership

Boots and VMLY&R deliver a masterclass in cost of living creativity

By Nicola Kemp

The ‘Joy For All’ campaign shows that creativity can thrive in an era of constraint and cutting back.

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Thought Leadership

Why trusting yourself is a competitive advantage

By Sally Henderson, High-Stakes Leadership Mentor

High-Stakes Leadership Mentor Sally Henderson explains why now is the time to embrace your inner intuition to unlock your full potential.

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Thought Leadership

Gendered ageism: the new sexism in advertising

By Georgie Moreton

Agency leaders ask if brands should be doing a better job in representing and reflecting older women in advertising.


Most Loved

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Voices

‘Change brings new confidence.’

By Nicola Kemp

Jessica Tamsedge, Chief Client Officer, McCann Europe and UK, on how motherhood is her creative fuel and the power of not trying to do it all.

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Interviews

‘We’ve never done this before.’

By Nicola Kemp

James Morris, CEO EMEA and UK at Dentsu Creative on the power of radical optimism and inclusive leadership.

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Trend

Periods never sleep

By Nicola Kemp

A new Bodyform campaign, created by AMV BBDO, shines a light into the darkness of period-induced insomnia

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Voices

Diverse casting is a red herring

By Nicola Kemp

Efrain Ayala, Global Diversity and Inclusion Director, Marketing at Reckitt, on the danger of seeing diversity as a tick box exercise.