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Voices

‘There is no them, just us’

Georgie Moreton

Oxfam campaign calls for a fairer world for all in Channel 4 ad takeover

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Highlights

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Thought Leadership

‘Speaking up is hard, it requires a lot of bravery’

By Georgie Moreton

Visha Kudhail speaks with Azeem Rafiq on whistleblowing, responsibility and facing adversity for the Behind the Face of Success podcast

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Thought Leadership

Confidence is good business

By Georgie Moreton

At the UK Creative Festival, Creativebrief, The Gate and The AA discuss the importance of confidence, humour and culture

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Thought Leadership

Will the Paris Olympics mark a new era of inclusive, accessible sports storytelling?

By Nicola Kemp

We asked industry leaders their thoughts on the potential impact of the 2024 Games

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Hot Pick

British Gas celebrates the summer of sport

By Nicola Kemp

The new campaign, created by T&Pm and OMD UK, celebrates the power of sport and British Gas

Voices

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Voices

AnalogFolk changes the face of creative leadership

By Nicola Kemp

The AI driven campaign aims to drive greater equality in creative leadership roles

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Voices

‘There is no them, just us’

By Georgie Moreton

Oxfam campaign calls for a fairer world for all in Channel 4 ad takeover

Read more
Voices

How do we close the Gender Power Gap?

By Helen Kimber

Exclusionary policies have perpetuated a system that has marginalised women from influential networks, says Helen Kimber

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Voices

So you don't work with fossil fuel companies - great! Now what?

By Rob Greenfield

Beyond turning our backs on high polluting industries - how can marketing and creative professionals improve sustainability?

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Interviews

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Interviews

Setting the pace

By Nicola Kemp

Anna Vogt, VML’s Chief Strategy Officer, on the importance of clarity, perspective and learning to listen to yourself

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Interviews

Super Surgeons: A Chance at Life and the power of branded content

By Georgie Moreton

Macmillan Cancer Support and Wonderhood Studios share the importance of authentic storytelling and long-form content

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Interviews

‘My job is to say yes’

By Nicola Kemp

Jennifer Berry, CEO of Digitas UK, on listening to the next generation of talent, collaboration and calling people in

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Interviews

Brand building in the age of chaos

By Georgie Moreton

Rishi Dhir, Head of Strategy, EMEA at Siegel and Gale, on the power of unexpected creativity

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Trends

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Trend

Virgin Media O2 launches summer online safety campaign

By Georgie Moreton

Virgin Media O2 and Internet Matters spotlight the importance of having conversations about online safety and starting them early

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Trend

Building the plane while flying: navigating a new Head of Culture role

By Laura Warby

Laura Warby shares learnings and challenges from taking on a new role enhancing and evolving an agency culture

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Trend

Parents drive Christmas spending boom

By Nicola Kemp

New research from the IPA reveals the average Brit is to spend almost £600 on Christmas

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Trend

Ad spend reaches new highs in Q1

By Georgie Moreton

The Advertising Association/WARC Expenditure Report paints a positive picture for marketers, revising forecasts due to stronger-than-expected growth

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Trend

Media and marketing: A moral maze?

By Gabriella Krite

Gabriella Krite asks how far should marketers' considerations go regarding morals and media buying to maximise performance whilst maintaining brand values

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Trend

The (chocolate-covered) hill we’re all prepared to die on

By Paul Jordan

TBWA’s Paul Jordan breaks down Britain's obsession with biscuits

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Trend

Diary of a start-up: the human side of starting an agency

By Al Fayolle

Al Fayolle, Founder and Chief Executive, gives insight into the more personal impacts of setting up an agency

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Building cultural capital in the age of overwhelm

by Nicola Kemp

Patricia McDonald, Chief Strategy Officer at Dentsu Creative, on why consumers want more joy from brands

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‘If you are not confident about creativity why are you here?'

by Nicola Kemp

Richard Huntington, Chairman and Chief Strategy Officer of Saatchi & Saatchi, on making mundane moments matter and the power of honesty in marketing

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How marketing helped Barbie reclaim her story

by Georgie Moreton

Alaina Crystal shares her experiences of working on Barbie and how the messaging she worked on translated into the Barbie movie

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Courage, curiosity and frictionless experiences

by Nicola Kemp

Lutfu Kitapci, Chief Customer Officer at Hyperoptic, on how the broadband disruptor is challenging the industry culture of poor customer service

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Hot Picks

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Hot Pick

Fila’s brand refresh combines style and sport

By Jeevan Georgina Hammond

‘Bellissimo’, by Sid Lee, visualises Fila’s focus while showcasing the Fall/Winter 2024 collection

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Hot Pick

British Gas celebrates the summer of sport

By Nicola Kemp

The new campaign, created by T&Pm and OMD UK, celebrates the power of sport and British Gas

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Hot Pick

The National Trust shows the power of space to feel to young people

By Nicola Kemp

The new campaign from Quiet Storm shows the emotional connection that comes from exploring National Trust properties

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Hot Pick

Ikea sets sights on youth appeal with Roblox jobs

By Nicola Kemp

The campaign, created by Mother, underlines that employee engagement doesn’t need to be boring

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Fuel Your Imagination

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Fuel Your Imagination

Olympic couple wish Team GB good luck atop the London Eye

By Georgie Moreton

Ahead of the Paris Olympics Dame Laura and Sir Jason Kenny take to the skies to wish the athletes good luck

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Fuel Your Imagination

Toyota Paralympics campaign spotlights the everyday impossible

By Georgie Moreton

The campaign from T&Pm uses humour to show that there is more to being a Paralympian than being an athlete

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Fuel Your Imagination

Jammie Dodgers updates packaging for a modern era

By Jeevan Georgina Hammond

Coley Porter Bell refreshes the brand’s iconic image with its redesign

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Fuel Your Imagination

Channel 4 challenges patronising attitudes ahead of the Paris 2024 Paralympic Games

By Jeevan Georgina Hammond

‘Considering What?’ by 4creative lets the athletic excellence of Paralympians speak for itself

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Fuel Your Imagination

Pizza Hut becomes the official sponsor of dominoes

By Georgie Moreton

The humorous campaign sees Pizza Hut UK team up with the 2024 World Championship Domino Tournament

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Fuel Your Imagination

Innovation agency drives sustainability with Phoenix luggage

By Nicola Kemp

The Tela luggage range, designed in collaboration with Morrama, brings sustainability to design

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Fuel Your Imagination

Creature London brings imagination to Chessington World of Adventures

By Nicola Kemp

The ‘We’ve Got It’ campaign is designed to strengthen the park's reputation with young families

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Thought Leadership

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Thought Leadership

‘Speaking up is hard, it requires a lot of bravery’

By Georgie Moreton

Visha Kudhail speaks with Azeem Rafiq on whistleblowing, responsibility and facing adversity for the Behind the Face of Success podcast

Read more
Thought Leadership

Confidence is good business

By Georgie Moreton

At the UK Creative Festival, Creativebrief, The Gate and The AA discuss the importance of confidence, humour and culture

Read more
Thought Leadership

Building creative opportunities for all

By Georgie Moreton

The inaugural Create Conversations event explored the vital role of creativity and how to better open up equal access to creative careers

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Thought Leadership

‘Culture marketing is marketing’

By Georgie Moreton

Industry leaders from William Grant & Sons, Exposure and CultureLabs share tips on how to build a culture-first brand.

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Thought Leadership

Will the Paris Olympics mark a new era of inclusive, accessible sports storytelling?

By Nicola Kemp

We asked industry leaders their thoughts on the potential impact of the 2024 Games

Read more
Thought Leadership

Yes you Cannes!

By Georgie Moreton

Marketing leaders have their say on how the Cannes Festival of Creativity sparked their thinking this year.

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Thought Leadership

Women in Marketing celebrates the pioneers

To celebrate twenty years since the first Women in Marketing event, Founder Ade Onilude pays homage to the leaders who support and inspire the awards, launched in 2010.

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Most Loved

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Voices

Should brands be doing more to counter the rollback of DEI?

By Nicola Kemp

A ‘go woke and go broke’ media narrative risks rolling back the gains on progressive marketing

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Interviews

Super Surgeons: A Chance at Life and the power of branded content

By Georgie Moreton

Macmillan Cancer Support and Wonderhood Studios share the importance of authentic storytelling and long-form content

Read more
Interviews

‘Don’t place your plans on pause’

By Nicola Kemp

20 years of Women in Marketing: Founder Ade Onilude on the importance of taking action to propel your creative curiosity and career forward.

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Thought Leadership

‘Speaking up is hard, it requires a lot of bravery’

By Georgie Moreton

Visha Kudhail speaks with Azeem Rafiq on whistleblowing, responsibility and facing adversity for the Behind the Face of Success podcast