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Voices

Navigating the new normal

Nicola Kemp

These are unprecedented and uncertain times, so how can the industry better come together to navigate the new normal?

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Highlights

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BITE Focus

How a cross-industry collaborative team created a powerful campaign under lockdown

By Izzy Ashton

ENGINE Creative’s latest campaign for Women’s Aid illustrates the realities of life under lockdown for victims of domestic abuse in a film created by a collaboration of industry experts, who never once met.

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Voices

Connection, culture and keeping people together

By Amanda Farmer, VMLY&R London

As we operate in a world that is remote working, quarantined with families or housemates, Amanda Farmer, MD at VMLY&R London asks, what can leaders do to adapt and energise their work culture?

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Interviews

“We need a diverse workforce to address a global pandemic”

By Nicola Kemp

Faisal Ahmed, Director of Innovation and Business Transformation at Sudler London, is behind a new campaign to drive diversity in healthcare advertising, which launches at a vital time for the industry.

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Hot Pick

Marie Curie reminds us that not everything is ‘On Hold’

By Izzy Ashton

While enduring pressure is heaped on the NHS, charities like Marie Curie are continuing to help the hundreds of people with terminal cancer during this time.


Voices

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Voices

NABS working parents on how they're dealing with life under lockdown

By NABS

As parents across adland try to get to grips with home-schooling while hitting deadlines, NABS’s working parents share their challenges and top tips for getting through the next few months.

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Voices

Connection, culture and keeping people together

By Amanda Farmer, VMLY&R London

As we operate in a world that is remote working, quarantined with families or housemates, Amanda Farmer, MD at VMLY&R London asks, what can leaders do to adapt and energise their work culture?

Read more
Voices

“There is no shortage of female talent in the creative industries”

By Nicola Kemp

From the growth of the squiggly career to the rise of the introvert, this year’s WACL Future Leaders Award judges reveal the barriers and bright spots facing women in the creative industries.

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Voices

Navigating the new normal

By Nicola Kemp

These are unprecedented and uncertain times, so how can the industry better come together to navigate the new normal?


Interviews

Read more
Interviews

“We need a diverse workforce to address a global pandemic”

By Nicola Kemp

Faisal Ahmed, Director of Innovation and Business Transformation at Sudler London, is behind a new campaign to drive diversity in healthcare advertising, which launches at a vital time for the industry.

Read more
Interviews

Tammy Smulders, President, Wednesday

By Nicola Kemp

In the post climate crisis world, Tammy Smulders, President at Wednesday examines how luxury brands are redefining the value of craft and sustainability.

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Interviews

Celia Pool, Co-Founder, DAME

By Izzy Ashton

Celia Pool co-founded DAME to offer women a more ethical and ecological alternative to traditional forms of menstrual care. Its tagline? “Bleed red, think green”.

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Interviews

Anna Fawcett, Global Head of Marketing, Topdeck

By Izzy Ashton

As the environmental impact of travel rises up the agenda, Anna Fawcett, Global Head of Marketing at Topdeck highlights why companies should be striving to have a more positive impact on both the planet and their consumer’s lives.


Trends

Trend

Why now is not the time to go quiet

Toto Ellis, Mc&T

While now is not the time for opportunism or narcissism, Toto Ellis, Chief Strategy Officer at Mc&T believes every brand in every category can and should remain present and visible.

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BITE Focus

How a cross-industry collaborative team created a powerful campaign under lockdown

Izzy Ashton

ENGINE Creative’s latest campaign for Women’s Aid illustrates the realities of life under lockdown for victims of domestic abuse in a film created by a collaboration of industry experts, who never once met.

Read More
Trend

Forget invite-only, everyone is invited to Houseparty

Tamara Littleton, The Social Element

Tamara Littleton, CEO of the Social Element charts the latest must-have social media platform’s rise and asks, how can brands avoid being the dad on the dancefloor?

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Trend

What happens in the real world when we all go home?

Andrew Piper, Rare Design

Andrew Piper, Creative Director at Rare Design explores the idea of what ‘real world’ means and how brands can go about maintaining a connection with their consumer.

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Trend

The Great Indoors? Media habits and media buying under lockdown

Sam Fenton-Elstone, Anything is Possible

As the tensions and uncertainty of the early stages of the COVID-19 pandemic settle into the fraught stability of lockdown, AIP chart the new behavioural trends that are emerging.

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Five steps to support emotional and mental health during the coronavirus outbreak

by Nicola Kemp

In the midst of the pressure and uncertainty of the coronavirus outbreak, NABS offers advice as to how to better support people across the industry.

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Marketing lessons from a last-minute livestream

by Kim French, Cherryduck

In order to keep calm and carry on, the creative industries need to learn how to adapt quickly, writes Kim French, Business Development Director at Cherryduck Productions.

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Woodism reminds us to celebrate everyday little moments of joy

by Izzy Ashton

The Woodism prints shine a light on the unique beauty of neurodiverse thinking, demonstrating the power of difference and the importance of focusing on small moments of love in amongst life’s challenges.

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The pitch process is broken so how do we fix it?

by Nicola Kemp

Industry leaders came together at a recent Creativebrief Explores event to examine how to put the respect back into the pitching process.

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Hot Picks

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Hot Pick

Marie Curie reminds us that not everything is ‘On Hold’

By Izzy Ashton

While enduring pressure is heaped on the NHS, charities like Marie Curie are continuing to help the hundreds of people with terminal cancer during this time.

Read more
Hot Pick

We Are Social create an AR lens that helps people keep their distance

By Izzy Ashton

To try and help people navigate the distancing guidelines, We Are Social developed Snap Safe, a Snapchat AR lens that helps people to stay two metres apart, in response to the United Nation's 'Call to Creatives'.

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Hot Pick

UK Out of Home thanks key workers from a ‘Grateful Britain’

By Izzy Ashton

A campaign such as this not only demonstrates the power of brilliant, hard-hitting, attention-grabbing copy, but also what can happen when businesses who would ordinarily be competitors come together to collaborate.

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Hot Pick

NoMore raises awareness of domestic violence by asking neighbours to be #ListeningFromHome

By Izzy Ashton

While often the signs of domestic abuse are not always visible, NoMore's campaign message is that, now that we are spending more time alongside our neighbours, we can help to be allies in the effort to stop domestic violence.


Fuel Your Imagination

Fuel Your Imagination

ITV share messages of love and support to encourage #BritainGetTalking

Izzy Ashton

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Fuel Your Imagination

Sport England encourages us to #StayInWorkOut

Izzy Ashton

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Fuel Your Imagination

How #PEWithJoe bought the nation together

Nicola Kemp

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Thought Leadership

Thought Leadership

Impero and Union Hand-Roasted Coffee lift the lid on a killer brand launch

Izzy Ashton

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Thought Leadership

“Bravery has never felt more important”: The Marketing Society take Brave Moments Matter to Zoom

Izzy Ashton

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Thought Leadership

Keeping it together whilst working remotely

Helen Matthews, Ogilvy

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Most Loved

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Fuel Your Imagination

Sport England encourages us to #StayInWorkOut

By Izzy Ashton

Getting your body moving is essential to keeping physically and mentally well. Sport England’s latest campaign wants to encourage this movement, wherever you can do it, inviting people to #StayInWorkOut.

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Voices

Adland in isolation: 10 things we’ve learnt about how we work

By Gina Hood, SNAP LDN

Gina Hood, part of the leadership team at FUTURES Network and Senior Account Director at SNAP LDN, on how the industry is stepping up to the challenge.

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Voices

UK creative industry leads the way with global Stay At Home campaign

By Nicola Kemp

A team of volunteers, and MullenLowe UK have created a global campaign to encourage people to stay at home amidst the coronavirus crisis.

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BITE Focus

Donations, production & social distancing: More brands step up to the coronavirus pandemic

By Izzy Ashton

In unprecedented times, brands are letting their actions speak for themselves.