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Thought Leadership

Why it’s time to change the narrative in thought leadership

Nicola Kemp

Personal brand building has always been key to the creative industries but all too often publications and platforms rely too much on asking ‘is he a name?’

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Highlights

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Voices

How to overcome a creative crisis of confidence in the midst of Coronavirus

By Nicola Kemp

Progression, promotion, project speed and scale; in the midst of a global pandemic the familiar refrain from the creative industry is a sense of an individual lack of momentum.

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BITE Focus

BITE’s Big Lockdown Read

By Nicola Kemp

In the midst of a fundamental shift in business and society at large, making the time for learning and reading has never been more vital.

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BITE Focus

From Last Orders to getting back on the bar stool

By Nicola Kemp

How Carlsberg and Fold7 elevated brand building in the wake of the Coronavirus crisis.

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Voices

Greater than 11% launches fundraiser to support creative and non-binary women

By Nicola Kemp

Crowdfunder aims to support creatives through one-off grants in the midst of the coronavirus crisis.


Voices

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Voices

Greater than 11% launches fundraiser to support creative and non-binary women

By Nicola Kemp

Crowdfunder aims to support creatives through one-off grants in the midst of the coronavirus crisis.

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Voices

How to overcome a creative crisis of confidence in the midst of Coronavirus

By Nicola Kemp

Progression, promotion, project speed and scale; in the midst of a global pandemic the familiar refrain from the creative industry is a sense of an individual lack of momentum.

Read more
Voices

NABS working parents on how to support parents through the summer juggle

By Nicola Kemp

With summer holidays on the horizon, the NABS team share their experiences of the WFH juggle and offer their top tips for employers as to how to support staff through this challenging time.


Interviews

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Interviews

“Normal was a bit shit for a lot of people”

By Nicola Kemp

To mark Conscious Advertising Month, Jake Dubbins, Co-Founder of Conscious Advertising Network, explains why now is the time for an industry reset.

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Interviews

“You have to know the rules to break the rules”

By Izzy Ashton

Trevor Robinson OBE, Founder and Creative Director at Quiet Storm on the latest iteration of Create Not Hate, the importance of stubbornness and creating ads that make him laugh.

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Interviews

“I think we are too tolerant of inaction”

By Izzy Ashton

Jo Arden, Chief Strategy Officer at Publicis•Poke on workplace culture, behavioural change and why we as an industry need to get more vocal, urgent and radical.

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Interviews

“We’ve changed the rhythm of the agency quite significantly”

By Izzy Ashton

Emily Winterbourne, Managing Director at Impero on strength in agility, brands behaving differently and the importance of prioritising flexible working.


Trends

Trend

Can we measure the environmental success of lockdown?

Jo Barnard, Morrama

Jo Barnard, Founder of Morrama on the environmental impact of a global pandemic.

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Trend

Building higher meaning into a brand’s value proposition

Daisy Pack, Citizen Relations

Citizen Relations’ Director Daisy Pack, showcases a strategic shift to purpose led PR, and believes cutting the apron strings in the kitchen is the answer to the work + childcare conundrum this summer.

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Trend

The resurgence of the board games sector

Jake Welsh, Dept

Jake Welsh, Director and Principal Brand Consultant at Dept on the importance of fan-dom and why brands should become integrated into their fans’ lives, not just their wallets.

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BITE Focus

“The only choice is to use it as a force for good”

Izzy Ashton

How Football Beyond Borders and Dark Horses turned to virtual worlds to build connections

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Trend

The truth about lockdown for women is a story of strain and embracing a slower pace of life

Nicola Kemp

Research from Instagram and Grazia shines a light on the lived experience of women in lockdown.

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How do you keep creative in the midst of an extended lockdown?

by Nicola Kemp

A blunt focus on productivity alone does little to understand the challenges of maintaining focus and creative output in the midst of a global pandemic.

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Purpose Disruptors invite the industry to be part of The Great Reset

by Izzy Ashton

A new movement has launched which aims to use the creative industry’s talent and influence to help ensure the positive environmental behaviours developed during lockdown become a long-term shift in society.

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How is on-the-go design being reimagined in a consumer ecosystem in which the rituals of life have changed?

by Nicola Kemp

With the average commute for many now consisting of travelling from the bedroom to the office, ‘on the go’ design urgently needs to adapt.

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Navigating the new normal: Exploring the nature of the virtual pitch

by Izzy Ashton

Pitching is said to be the lifeblood of the advertising and communications industry. But, under the new global lockdown, the industry has been forced to change its process almost overnight.

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Hot Picks

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Hot Pick

Xylem and Manchester City highlight escalating water shortage challenges for World Nature Conservation Day

By Izzy Ashton

For many football fans the reality of living with extreme water scarcity is now just one generation away, as a new campaign from Brave for Xylem demonstrates.

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Hot Pick

Harris and Hoole celebrate the opening of coffee shops and the onset of summer

By Izzy Ashton

At the heart of this campaign is the recognition that summer isn’t over, that, after months in lockdown, you can still head out and experience the simple joy of a sunny stroll and a cup of coffee.

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Hot Pick

LNDR tells the sweaty truth about activewear

By Izzy Ashton

The film cuts through the often used marketing slogans of live-laugh-love and namaslay that result in more eyes rolled than pairs of leggings sold.

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Hot Pick

McDonald’s and Leo Burnett hit the right notes with ‘Welcome Back’ campaign

By Nicola Kemp

The lines of cars at McDonald’s drive-throughs up and down the country were a welcome reminder of just how much consumers are craving a return to normality.


Fuel Your Imagination

Fuel Your Imagination

The National Saturday Club celebrates the next generation of creatives in its virtual Summer Show

Izzy Ashton

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Fuel Your Imagination

Airbnb & the iOC host a virtual Olympic games

Izzy Ashton

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Fuel Your Imagination

City of Women London redraws the Underground map to recognise notable women

Izzy Ashton

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Thought Leadership

Thought Leadership

How has brand purpose been redefined and reimagined, and what are the implications for the creative industries?

Nicola Kemp

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Thought Leadership

Why it’s time to change the narrative in thought leadership

Nicola Kemp

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Thought Leadership

Influence in a post COVID-19 world

Rahul Titus, Ogilvy UK

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Most Loved

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Trend

Bodyform’s #wombstories cut a swathe through the shame surrounding women’s bodies

By Nicola Kemp

A ground-breaking new campaign marks a step-change for the depiction of the lived-experience of women in advertising.

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Interviews

“I think we are too tolerant of inaction”

By Izzy Ashton

Jo Arden, Chief Strategy Officer at Publicis•Poke on workplace culture, behavioural change and why we as an industry need to get more vocal, urgent and radical.

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Voices

Why don’t men and women talk anymore?

By Victoria Brooks, Bloom

Fixing the communication gap at the heart of our industry is key to equality, writes Victoria Brooks as she introduces Bloom’s 2020 Exchange programme.

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Thought Leadership

How is on-the-go design being reimagined in a consumer ecosystem in which the rituals of life have changed?

By Nicola Kemp

With the average commute for many now consisting of travelling from the bedroom to the office, ‘on the go’ design urgently needs to adapt.