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Voices

'Change your words, to change the narrative’

Nicola Kemp

New campaign from CPB London punctures the problem that one in five British men has no problem with sexist language.

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Highlights

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Thought Leadership

Making work that matters

By Nicola Kemp

Claire Sadler, Chief Marketing and Fundraising Officer at the British Heart Foundation on spearheading transformation and making work that matters.

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Thought Leadership

Go Hug Yourself: Part One

By Nicola Kemp

The roll back in gender equality means that International Women’s day demands so much more than performative feminism.

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Thought Leadership

‘It’s very unhelpful for brands to be superficial’

By Nicola Kemp

Jessica Gunn, Editor of Waitrose Food on why International Women’s Day demands more than a branded cocktail.

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Voices

Let’s work to address inequity in our industry

By Karen Charles

NABS share how International Women’s Day is a day to consider the state of inequity in our industry

Voices

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Voices

‘Staying persistent and building resilience’

By Georgie Moreton

Brixton Finishing School alumni share learnings from starting out

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Voices

The cost of language discrimination and how to tackle it

By Elonka Soros

Outdated stereotypes and classist attitudes can hold back those with regional accents

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Voices

A period stopping is only part of the story

By Nicola Kemp

Impactful new print campaign from Boots highlights the real story for women going through the menopause.

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Voices

Alzheimer's Society commits to fight dementia in ‘The Ultimate Vow’

By Georgie Moreton

The new campaign from New Commercial Arts highlights the devastating effects and emotional impact of dementia.

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Interviews

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Interviews

‘The truth is the best weapon we have’

By Nicola Kemp

Kai Deveraux Lawson on stepping away to find peace, speaking truth to power and the radical act of rest.

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Interviews

‘Always be a voice for people who haven’t got one’

By Nicola Kemp

Beth Gordon, Trade Marketing Director at The Independent, underlines the power of purpose in marketing.

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Interviews

The power of positive influence

By Nicola Kemp

Gleam Future’s Managing Partner Melanie Kentish is on a mission to drive a new era of positive influencer marketing

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Interviews

'Brands didn’t work collectively’

By Nicola Kemp

Ete Davies, Chief Operating Officer at Dentsu Creative, EMEA & UK and host of the Conscious Advertising Network podcast on marketing lessons from the most controversial World Cup in history.

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Trends

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Trend

How do brands achieve real localisation without losing their DNA?

By Siu-Lan Choi

Brands must have true local understanding to create culturally sensitive and accurate work

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Trend

Guinness 0.0 celebrates a St Patrick’s Day to remember

By Georgie Moreton

Guinness 0.0 launches responsible drinking campaign ahead of St. Patrick’s Day, created by AMV BBDO.

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Trend

How brands can outperform in challenging times

By Ian Millner

Ian Millner explores what outperforming brands are doing in the face of uncertainty

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Trend

How Generation D is changing the generation game

By Vijaya Varilly

Cultural divides between generations can impact brands trying to span several audiences

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Trend

Zed first. How to connect with the generation that’s shaping the future

By Imogen Judd

Gen Z is fast becoming one of the biggest consumer groups

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Trend

The CONVO unpacks sustainable creation

By Simon Singleton

FRUKT’s new fanzine explores how brands can better connect with increasingly fragmented audiences

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Trend

Leading by example: the importance of role models in adland

By Kate Allsop

Seeing women in leadership roles is imperative for the future female workforce

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“Irresponsibly ambitious and delusionally optimistic”

by Nicola Kemp

Corinna Falusi, Chief Creative Officer of Mother New York, on why the agency doesn’t have a ‘house style’ and the power of embracing discomfort.

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Get set for the new ‘roaring twenties’ of creativity

by Nicola Kemp

Shirin Majid, Executive Creative Director Europe at Virtue on the electricity that comes with being at the start of something new and the power of resisting routine.

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How LinkedIn is leading a workplace revolution

by Nicola Kemp

Zara Easton, Head of Brand Marketing, UK at LinkedIn on the great resignation and why the brand is backing Changemakers

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Is now the time to challenge purpose cynicism in marketing?

by James Edney

Given’s James Edney on purpose and whether Unilever really has ‘lost the plot’ when it comes to purpose-driven marketing.

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Hot Picks

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Hot Pick

CPB London successfully punctures #IWD fatigue

By Nicola Kemp

The clarity of the ‘Double Standards campaign successfully landed a complex message.

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Hot Pick

Difflam and VMLY&R show the power of craft

By Nicola Kemp

The beautifully executed campaign is a compelling reminder of the power of creativity to puncture category norms.

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Hot Pick

Mother shows the marketing firepower of kindness with Friendly Faces campaign

By Georgie Moreton

Mother London creates free sticker packs to help Ukrainian children feel welcome in the UK

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Hot Pick

Bupa smashes stereotypes of ageing

By Nicola Kemp

The lighthearted spot from MullenLowe underlines the fact that age is just a number

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Fuel Your Imagination

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Fuel Your Imagination

Charity lends LinkedIn profiles to refugees

By Georgie Moreton

The initiative from 180 Amsterdam and Refugee Talent Hub seeks to extend LinkedIn networks with former refugees or status holders.

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Fuel Your Imagination

Hanson Akatti creates new visual identity for Harmattan Rain

By Josie Shand

Akatti expresses the new era for African music and culture through his experimental designs

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Fuel Your Imagination

M&S unveil ‘love your boobs’ art installation

By Georgie Moreton

The work, created with Mindshare UK, features artwork from female body casting artist, Lydia Reeves.

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Fuel Your Imagination

Nando’s campaign highlights the brand’s unique impact on culture

By Josie Shand

The new brand platform ‘This Must Be The Place’ aims to highlight the uniqueness of the Nando’s experience

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Fuel Your Imagination

Endura highlights helmets for Brain Awareness Week

By Georgie Moreton

Scottish cycling brand Endura has created graphic helmet designs featuring real-life CAT scans from cyclists who have suffered traumatic brain injuries

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Fuel Your Imagination

Tanqueray urges consumers to ‘Live Magnificently’

By Josie Shand

The first global brand campaign since 2018 encourages audiences to elevate the everyday to drive joy.

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Fuel Your Imagination

Financial Times campaign tells the story of its pink sheets

By Georgie Moreton

The campaign from Orange Panther Collective aims to solidify the paper’s position as a premium news brand

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Thought Leadership

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Thought Leadership

Boundary setting, borderless creativity and resilience

By Nicola Kemp

Louise Lang, Interim Managing Director, Virtue, the agency powered by VICE, on creating the conditions where creativity can thrive.

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Thought Leadership

‘Always ask the ‘stupid’ question’

By Nicola Kemp

Sandie Dilger, Chief Strategy Officer at TBWA\London is here to solve your workplace problems as BITE’s new agony aunt.

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Thought Leadership

Go Hug Yourself: Part Two

By Nicola Kemp

The second part of our series discusses why International Women’s day demands so much more than performative feminism.

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Thought Leadership

‘It’s very unhelpful for brands to be superficial’

By Nicola Kemp

Jessica Gunn, Editor of Waitrose Food on why International Women’s Day demands more than a branded cocktail.

Read more
Thought Leadership

Go Hug Yourself: Part One

By Nicola Kemp

The roll back in gender equality means that International Women’s day demands so much more than performative feminism.

Read more
Thought Leadership

Is 2023 the year audio advertising will overtake video?

By Silke Zetzsche

Audio advertising has the ability to hold audience attention and continues to evolve rapidly

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Thought Leadership

Will International Women’s Day 2023 be a turning point for performative feminism?

By Isobel Buckingham

Performative feminism won’t wash with weary audiences

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Most Loved

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Thought Leadership

How masculinity remains relevant in the workplace

By Georgie Moreton

Hobbs Consultancy and Token Man’s Masculinity in the Workplace event outlines the need for vulnerability in leadership

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Interviews

'Brands didn’t work collectively’

By Nicola Kemp

Ete Davies, Chief Operating Officer at Dentsu Creative, EMEA & UK and host of the Conscious Advertising Network podcast on marketing lessons from the most controversial World Cup in history.

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Thought Leadership

2022 was an endurance challenge for Women in Marketing

By Nicola Kemp

With data showing that almost half of women in business feel burned out, the lesson from the Women in Marketing awards was one of endurance.

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Voices

Nurofen and IPG take aim at the gender pain gap

By Nicola Kemp

The new purpose-led brand platform ‘See My Pain’ is rooted in action to close the gender pain gap