Sign in

Search Creativebrief

Begin typing to see results

BITE homepage

Thought Leadership

What changes to your working life will help you thrive in 2020?

Izzy Ashton

From better using technology to streamline and support, or allowing for more flexible ways of working, 2020 looks set to be a year of significant change. Let’s make sure that change is for the better.

Read Article

Highlights

Read more
Trend

Experiential beauty: How brands are fusing physical and digital

By Izzy Ashton

Beauty is the midst of a physical and virtual revolution with significant implications for brands.

Read more
BITE Focus

How marketers can adapt to the Squiggly Career

By Izzy Ashton

The Creativebrief X Squiggly Careers event highlighted how individuals and organisations must shift their approach to career development and talent retention.

Read more
Interviews

Sarah Ellis, Strategic Client Director, Gravity Road & Co-Founder, Amazing If

By Nicola Kemp

Having written the rulebook for the Squiggly Career, Sarah Ellis is at the forefront of the fundamental shift in working practices across the creative industries.

Read more
Hot Pick

How This Girl Can is tackling the stigma around women getting active

By Izzy Ashton

With the 2020 campaign, This Girl Can demonstrates its commitment to both tackling and dismantling long-entrenched social stigmas around female exercise.

Voices

Read more
Voices

40 Over Forty launches to prove creative talent doesn’t have a used-by date

By Nicola Kemp

A new platform is launching to celebrate the value of experience in advertising by recognising the best talent in the industry that is also over 40.

Read more
Voices

Shifting the lens in 2020

By Helen Parker, Another

The briefest of analyses will quickly expose how very many miles remain on the journey to true equality. Helen Parker, Co-Founder of Another explores how to overcome institutionalised gender bias in 2020.

Read more
Voices

Yellowzine and The Brooklyn Brothers’ Night School 2019

By Night School

Last month, fourteen young creatives graduated Night School, a free training programme that gave ethnically diverse talent the skills and confidence to break into the creative industry. Here three graduates give their take on the experience.

View More

Interviews

Read more
Interviews

Lucy Doubleday, Managing Partner, We Are Social

By Nicola Kemp

From recognising the value of kindness in business, to helping brands navigate the new wave of privacy in social media marketing, We Are Social’s Managing Partner understands why the best leaders are committed to change.

Read more
Interviews

Karan Tattersfield, Head of HR, VMLY&R

By Izzy Ashton

Businesses that want to succeed and retain the best talent should heed Karan Tattersfield’s advice that sometimes, a cup of tea and a bit of humanity will succeed where structured policies might not.

Read more
Interviews

Sarah Ellis, Strategic Client Director, Gravity Road & Co-Founder, Amazing If

By Nicola Kemp

Having written the rulebook for the Squiggly Career, Sarah Ellis is at the forefront of the fundamental shift in working practices across the creative industries.

Read more
Interviews

Cristina Loaiza, Global Head of Brand at Graze.com

By Nicola Kemp

Cristina Loaiza, Global Head of Brand at Graze.com, has spearheaded a new programme with The Futures Network to support women back into the workplace after maternity leave.

View More

Trends

Trend

Why body honesty could be the next step for the body positivity movement

Niki Macartney, Southpaw

Southpaw’s Niki Macartney examines a shifting body positivity ideal, exploring both our physical health and mental wellbeing. Does what’s happening on the inside count for anything in 2020?

Read More
Trend

Experiential beauty: How brands are fusing physical and digital

Izzy Ashton

Beauty is the midst of a physical and virtual revolution with significant implications for brands.

Read More
BITE Focus

How marketers can adapt to the Squiggly Career

Izzy Ashton

The Creativebrief X Squiggly Careers event highlighted how individuals and organisations must shift their approach to career development and talent retention.

Read More
Trend

From sustainable pioneer to category defining brand

Fadi Dada, Nice and Serious

Fadi Dada, Strategist at Nice and Serious, considers branding in the sustainable start-up world; exploring trends, limitations and its potential to reach broader audiences.

Read More
Trend

Experience design in 2020: Ecosystems, ethics and true collaboration

Aleksandra Melnikova, Publicis•Poke

Aleksandra Melnikova, Head of Experience Design at Publicis•Poke explores the rapidly changing experience design landscape and what’s in store for the year ahead.

Read More
View More

BITE's Big Christmas Roundup

by Izzy Ashton

A growing number of brands attempted to spread more mindful joy this Christmas. In a bid to do the same, we’ve rounded up the best of the Christmas marketing we’ve seen this year.

View Article

Great advertising is for life, not just for Christmas

by Nicola Kemp

The festive advertising season, the UK industry’s equivalent of the Superbowl, successfully has the nation talking over their teacup. Yet the power of long-term marketing investment to build both brand and business momentum is not seasonal.

View Article

“Examine the impact you’re having, not the time you’re spending.” Mark Eaves champions flexible working at IWIB Conference

by Izzy Ashton

While there are still concerns about the impact that flexible working might have on business, a panel of industry experts at Management Today’s Inspiring Women in Business Conference 2019 examined a different way of working.

View Article

BITE LIVE TRENDS: Issue 3, October 2019

by Nicola Kemp

This dedicated trend report wraps up the key themes, learnings and actionable insights from #BITELIVE19 our flagship event, which this year was focused on Making Culture, Breaking Stereotypes.

Download Report

Hot Picks

Read more
Hot Pick

How Vue’s latest work by Joint underlines the silent revolution in marketing

By Izzy Ashton

Vue's new campaign reflects the shift in recent years towards more mindful consumption of entertainment, an acknowledgment of the mental cost of constant connection.

Read more
Hot Pick

This Dry January, Seedlip wants people to Drink to the Future

By Izzy Ashton

Four years ago Seedlip launched the first distilled non-alcoholic spirit. Fast-forward to 2020 and the drinks landscape has shifted dramatically.

Read more
Hot Pick

How This Girl Can is tackling the stigma around women getting active

By Izzy Ashton

With the 2020 campaign, This Girl Can demonstrates its commitment to both tackling and dismantling long-entrenched social stigmas around female exercise.

Read more
Hot Pick

Why Bupa is busting the myth of ‘being normal’

By Izzy Ashton

Bupa’s latest campaign is a call to action, not just to raise awareness but to encourage people to take their mental health seriously, and to prioritise getting the help they need.

View More

Fuel Your Imagination

Fuel Your Imagination

The new nostalgia: Why brands are embracing the roaring twenties

Nicola Kemp

Read More
Fuel Your Imagination

UNILAD opens the Illegal Blood Bank to highlight outdated UK legislation

Izzy Ashton

Read More
Fuel Your Imagination

NatWest donates advertising spend to women-founded start-ups

Izzy Ashton

Read More
View More

Thought Leadership

Thought Leadership

What changes to your working life will help you thrive in 2020?

Izzy Ashton

Read More
Thought Leadership

Driving mass adoption of electric vehicles: Are customers ready to switch?

Rebecca Crook, Somo

Read More
Thought Leadership

2020 Vision

1HQ Brand Agency

Read More
View More

Most Loved

Read more
Thought Leadership

What changes to your working life will help you thrive in 2020?

By Izzy Ashton

From better using technology to streamline and support, or allowing for more flexible ways of working, 2020 looks set to be a year of significant change. Let’s make sure that change is for the better.

Read more
Interviews

Cristina Loaiza, Global Head of Brand at Graze.com

By Nicola Kemp

Cristina Loaiza, Global Head of Brand at Graze.com, has spearheaded a new programme with The Futures Network to support women back into the workplace after maternity leave.

Read more
Interviews

Sarah Ellis, Strategic Client Director, Gravity Road & Co-Founder, Amazing If

By Nicola Kemp

Having written the rulebook for the Squiggly Career, Sarah Ellis is at the forefront of the fundamental shift in working practices across the creative industries.

Read more
Interviews

Karan Tattersfield, Head of HR, VMLY&R

By Izzy Ashton

Businesses that want to succeed and retain the best talent should heed Karan Tattersfield’s advice that sometimes, a cup of tea and a bit of humanity will succeed where structured policies might not.