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Thought Leadership

BITE LIVE 2020: #ThisIsProgress

Izzy Ashton

Although this year is unlike any other, marked by pervasive global uncertainty, we are still inspired by inclusive industry leaders, stereotype-busting campaigns and the hope that a new generation of creatives bring.

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Highlights

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BITE Focus

How advertising is funding climate science denial

Jake Dubbins, Co-Founder of the Conscious Advertising Network highlights the very real situation taking place online, where advertising is inadvertently funding climate change misinformation.

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BITE Focus

Bleed red, think green: A marketing masterclass from DAME’s Celia Pool

At this year's BITE LIVE 2020, Celia Pool, Co-Founder of DAME delivered a marketing masterclass in brand bravery, creating aspirational environmental products and giving back where you can.

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BITE Focus

Lessons from Wombstories: Incredible things happen when you tell the truth about women’s bodies

The team behind the ground-breaking #wombstories campaign from AMV BBDO and Essity talk bravery, complex storytelling and the importance of listening to every woman’s lived experience.

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BITE Focus

Too young to have an opinion, too old to be relevant?

Anna Dalziel, Founder of 40 Over Forty and Director of Brand at Momentum Worldwide and Tag Warner, CEO of GAY TIMES, tackled the advertising industry’s ageism problem at BITE LIVE 2020.


Voices

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Voices

Not the Year Ahead: Sustainability

By Georgina Wilson-Powell, pebble

With or without a pandemic, conscious consumers are still calling for changes that will help them make better purchasing decisions in line with their values, writes Georgina Wilson-Powell, Founder of pebble.

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Voices

Fearlessly failing: Finding your voice amid life’s challenges

By Sairah Ashman, Wolff Olins

Sairah Ashman, Global CEO at Wolff Olins explores the lessons and advice shared at a recent TEDx Women event to address fearlessness, from failing to leadership to finding your purpose.

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Voices

Not the year ahead: Beauty

By Nicola Moulton, SEEN Group

This year the need for beauty was more apparent than ever, and that won’t change, writes SEEN Group’s Executive Creative Director Nicola Moulton.

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Voices

Not the year ahead: Building strong connections

By Marsha Tunkel, VMLY&R

Marsha Tunkel, Senior Strategist at VMLY&R offers her tips for building strong connections, strengthening brand interactions with consumers as we move into the year ahead.


Interviews

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Interviews

“Showing up when things get tough is what customers will remember most”

By Izzy Ashton

Maryam Banikarim, Head of Marketing at Nextdoor on the importance of constant communication and nurturing neighbourhood values.

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Interviews

Claire Gillis, CEO International, WPP Health Practice

By Nicola Kemp

From ensuring digital transformation is focused on deeds not words, to opening the door to the next generation of talent, Claire Gillis leads through actions.

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Interviews

Alicia Skubick, Marketing Director, Intuit Quickbooks

By Nicola Kemp

Amidst the ongoing coronavirus crisis, there are some business leaders continuing to lead with openness and transparency, championing radical change &, above all, listening to consumers first.

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Interviews

“There is no marketing playbook for a pandemic”

By Izzy Ashton

Meg Donovan, Global Director, Brand & Product Marketing at Uber on shifting consumer needs, driving positive change and why the brand pivoted to tell people to stop travelling.


Trends

Trend

The gift that keeps on giving: How everywhere commerce is fuelling holiday shopping and beyond

Julia Fontaine, MediaMonks London

Julia Fontaine, SVP Growth at MediaMonks London on the new user behaviours suggesting a shift in shopping mindset and how brands can connect with audiences through differentiated digital experiences.

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BITE Focus

“You don’t need to be making something right now, just making the best of it”

Izzy Ashton

As Ogilvy’s Pipe Apprenticeship scheme begins recruitment for 2021, Helen Matthews, Chief People Officer and two previous Pipe apprentices, Lily James and Naomi Nicholl offer their advice.

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Trend

Immersive entertainment will be the phoenix that rises from the ashes of 2020

Daniel Hemsley, Swamp Motel

Daniel Hemsley, Managing Director at Swamp Motel on the opportunity that immersive, online entertainment provides for both brands and businesses alike.

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Trend

The supply and demand of saving the planet

Aaron McFeely, Space

Our time with nature as a home is running out and we need to see it as precious rather than a commodity, writes Aaron McFeely, Lead Strategist at Space.

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BITE Focus

How advertising is funding climate science denial

Jake Dubbins, Co-Founder of the Conscious Advertising Network highlights the very real situation taking place online, where advertising is inadvertently funding climate change misinformation.

Read More

Why it’s time to change the narrative in thought leadership

by Nicola Kemp

Personal brand building has always been key to the creative industries but all too often publications and platforms rely too much on asking ‘is he a name?’

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How do you keep creative in the midst of an extended lockdown?

by Nicola Kemp

A blunt focus on productivity alone does little to understand the challenges of maintaining focus and creative output in the midst of a global pandemic.

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How is on-the-go design being reimagined in a consumer ecosystem in which the rituals of life have changed?

by Nicola Kemp

With the average commute for many now consisting of travelling from the bedroom to the office, ‘on the go’ design urgently needs to adapt.

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Navigating the new normal: Exploring the nature of the virtual pitch

by Izzy Ashton

Pitching is said to be the lifeblood of the advertising and communications industry. But, under the new global lockdown, the industry has been forced to change its process almost overnight.

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Hot Picks

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Hot Pick

Facebook Portal champions connection this Christmas

By Izzy Ashton

Even though we may be physically distant from one another, we can still recapture the Christmas quirks we know and, begrudgingly, love.

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Hot Pick

PlayStation transforms London Underground signs into iconic gaming shapes

By Izzy Ashton

While we may not be on the tube, this campaign ensured the Tube and PlayStation made it onto our feeds, a compelling example of how outdoor installations are so successfully amplified via social.

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Hot Pick

NHS England and MullenLowe deliver a creative call to arms

By Nicola Kemp

‘We Are The NHS’ has become more than a marketing platform in the latest beautifully shot spot which provides a moment of reflection on 72 years of the nation’s health service.

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Hot Pick

For Tesco, there’s no naughty list this year

By Izzy Ashton

After a year of unrelenting uncertainty and hardship for many, an ad break that can put a smile on people’s faces feels more important than ever.


Fuel Your Imagination

Fuel Your Imagination

GENIE Talent dials up the creative inspiration with an advent calendar like no other

Nicola Kemp

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Fuel Your Imagination

D&AD goes digital to launch the most accessible annual ever

Nicola Kemp

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Fuel Your Imagination

UK Advertising launches Ad Net Zero to respond to the climate crisis

Izzy Ashton

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Thought Leadership

Thought Leadership

How to have a bumper 2020 e-Christmas

Mark Runacus MBE, Wax/On

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Thought Leadership

Hitting the right tone: How brands can capitalise on the power of community and creativity in the midst of the coronavirus crisis

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Thought Leadership

In the midst of the economic and emotional fall out of the coronavirus crisis, how can the industry push for progress on equality and inclusivity?

Izzy Ashton

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Most Loved

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Fuel Your Imagination

TBWA\London and The Book of Man team up to tackle Zoom fatigue

By Nicola Kemp

Six months into lockdown, when many of us have developed unsustainable ways of working, the combination of light relief and genuine pause for thought is a welcome one.

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Trend

“Being comfortable is owning who we are”

By Nicola Kemp

How Hotter and Pablo London smashed stereotypes to raise the bar in marketing to older women.

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Fuel Your Imagination

Sport England furthers This Girl Can with a drive to engage young girls in PE

By Izzy Ashton

When exercise has such a positive impact not just on physical, but mental health, this is a vital grassroots initiative.

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Voices

The truth about being a game-changing creative leader in the midst of coronavirus

By Nicola Kemp

Creativity, Collaboration and Courage in Crisis are top of the agenda in the new Game Changers interview series.