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Thought Leadership

BITE TRENDS: Issue 2, June 2019

Nicola Kemp

Breaking taboos, the Army's recruitment & the new wave of creative leaders.

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Highlights

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Thought Leadership

Life: Subscribed: What brands should know about the rise of subscription

By Izzy Ashton

From the rise of Netflix to the resurgence of The Guardian, the subscription model is in the midst of rapid transformation with significant implications for brands.

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Interviews

Simon Gunning, CEO, CALM

By Izzy Ashton

“Telling the truth is very liberating”: Simon Gunning on how creativity can change culture.

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BITE Focus

Leeds

By By Taj Sur, Savvy

Taj Sur, Group Account Director at Savvy explores 'Little London', its creative hub, bustling streets and of course, work the North can be proud of.

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Fuel Your Imagination

Flex For All

By Nicola Kemp

With both government and campaigners taking aim at the ‘advertising gap’ which underlines the historical inflexibility of the workplace, brands are beginning to pay attention.


Trends

BITE Focus

Is recycled advertising a trend?

Nicola Kemp

As the climate emergency rises up the business and brand agenda, will we see a growing number of brands adopt the Greenpeace approach and recycle their advertising?

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BITE Focus

Leeds

By Taj Sur, Savvy

Taj Sur, Group Account Director at Savvy explores 'Little London', its creative hub, bustling streets and of course, work the North can be proud of.

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BITE Focus

Blame Boris, Jeremy and Brexit: UK marketing budgets flatline in Bellwether

Nicola Kemp

Rising political and economic uncertainty will lead to zero overall growth in marketing budgets in the second quarter of 2019 according to the IPA Bellwether Report.

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Trend

The importance of trans representation, and why every voice should be heard

Izzy Ashton

Brands can help shape an understanding of an experience which many people go through every day. These stories can help foster empathy in an audience & ultimately help move the needle towards even more inclusive representation.

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Trend

What the “irrational” Brexit Party teaches us about the failure of the “rational” benefit of remaining

Richard Wise, Geometry UK

What’s rational is rarely what’s human. Which is why however rational the Remain idea was, it’s gone. Because something with more tribal and human appeal was presented in a way that captured the popular imagination.

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Interviews

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Interviews

Tamara Ingram, Chairman, Wunderman Thompson

By Izzy Ashton

Merging the world’s oldest ad agency with digital network Wunderman is no simple challenge. Yet as clients increasingly demand a seamless integration between data and creativity Tamara Ingram, Chairman at Wunderman Thompson lifts the lid on the challenges ahead.

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Interviews

Simon Gunning, CEO, CALM

By Izzy Ashton

“Telling the truth is very liberating”: Simon Gunning on how creativity can change culture.

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Interviews

Mark Runacus MBE, Co-Founder, Wax/On

By Izzy Ashton

When it comes to advertising leaders shaping culture beyond the realms of the industry there are few better examples than Mark Runacus, who as chair of PrideAM has led the creative charge pushing for better LGBT+ representation.

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Interviews

Carel Neuberg, Co-Founder, Marie-Stella-Maris

By Izzy Ashton

In an era in which brands are being accused of ‘woke-washing’, Marie-Stella Maris is an example of what a brand can be when purpose lies at the heart of its customer-proposition.


Mark Runacus MBE, Co-Founder, Wax/On

by Izzy Ashton

When it comes to advertising leaders shaping culture beyond the realms of the industry there are few better examples than Mark Runacus, who as chair of PrideAM has led the creative charge pushing for better LGBT+ representation.

Read Interview

The importance of trans representation, and why every voice should be heard

by Izzy Ashton

Brands can help shape an understanding of an experience which many people go through every day. These stories can help foster empathy in an audience & ultimately help move the needle towards even more inclusive representation.

View Article

Virgin’s marketing chief: “Women feel they need to leave because they are not progressing”

by Nicola Kemp

At Bloom's event last month, a panel discussion explored why both brands and agencies need to change the industry’s approach to failure.

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WRAP, 'The UK Plastics Pact' by Red Stone

by Izzy Ashton

To tackle the excessive use of plastic and stem the damaging and potentially catastrophic effects on our environment WRAP, with support from the Ellen MacArthur Foundation, have introduced the UK Plastics Pact.

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Fuel Your Imagination

Fuel Your Imagination

Flex For All

Nicola Kemp

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Fuel Your Imagination

Wimbledon takes to TikTok to appeal to a new generation of sport and music fans

Izzy Ashton

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Fuel Your Imagination

The Right Pronoun

Izzy Ashton

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Hot Picks

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Hot Pick

NatWest tell Freddie’s story to celebrate England’s summer of cricket

By Izzy Ashton

Freddie Flintoff bats against himself in NatWest’s celebration of one of cricket’s greats.

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Hot Pick

Pearn Kandola, 'Racism at Work' by Bottle

By Izzy Ashton

Racism is a pervasive, but often seemingly difficult to spot covert problem in the workplace that not only extends into bullying but can also lead to less fewer offered opportunities and to repercussive effects on employees' mental health.

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Hot Pick

WRAP, 'The UK Plastics Pact' by Red Stone

By Izzy Ashton

To tackle the excessive use of plastic and stem the damaging and potentially catastrophic effects on our environment WRAP, with support from the Ellen MacArthur Foundation, have introduced the UK Plastics Pact.

Read more
Hot Pick

RNLI, '30 things to do by the seaside' by Bright Blue Day

By Izzy Ashton

When 60% of kids spend the majority of July and August with their grandparents, appealing to both the ‘young or young at heart’ is a smart strategy for the RNLI.


Thought Leadership

Thought Leadership

Is technology removing the ‘care’ from healthcare?

Izzy Ashton

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Thought Leadership

Three out of ten CMOs haven’t invested in customer experience

Chris Barnes, AmazeRealise

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Thought Leadership

Life: Subscribed: What brands should know about the rise of subscription

Izzy Ashton

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Most Loved

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Fuel Your Imagination

Flex For All

By Nicola Kemp

With both government and campaigners taking aim at the ‘advertising gap’ which underlines the historical inflexibility of the workplace, brands are beginning to pay attention.

Read more
BITE Focus

Leeds

By By Taj Sur, Savvy

Taj Sur, Group Account Director at Savvy explores 'Little London', its creative hub, bustling streets and of course, work the North can be proud of.

Read more
Thought Leadership

Does the ASA ban on harmful gender stereotyping in advertising mark a watershed for gender portrayal in advertising?

By Nicola Kemp

As new industry guidelines on gender stereotyping come into force, industry leaders explain why this is just the beginning.

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Interviews

Mark Cuddigan, CEO, Ella’s Kitchen & Xavier Rees, CEO, Havas London

By Izzy Ashton

"The interesting thing about B Corp is that you can put profit on equal merit with people and planet. It doesn’t mean you have to make a choice between one or other. It means you can do both."