BITE homepage

Trend

NatWest sprints out the blocks with feelgood Team GB campaign

Nicola Kemp

The new campaign from The&Partnership urges customers to sprint towards their goals

Read More

Highlights

Read more
Hot Pick

M&C Saatchi successfully smashes stereotypes

By Nicola Kemp

The new campaign for London-based youth organisation, RISE.365, supported by Clear Channel underlines the power of lived experience.

Read more
Thought Leadership

Are brands doing enough to consider cultural context within the work?

By Nicola Kemp

In an age of uncertainty and crisis we asked industry leaders if brands need to have more cultural awareness.

Read more
Interviews

‘Being a disruptive brand you are always going to break a few eggs’

By Nicola Kemp

Rory McEntee, Brand and Marketing Director at Gymbox, on redefining fitness culture, challenging category stereotypes and that bus ad

Read more
Trend

Why 2024 will be a turning point for sports role models

By Helenor Gilmour

Research from Beano Brain shows a new generation is ushering in new attitudes toward women's sport


Voices

Read more
Voices

Don’t be fooled by the Grammys

By Aleah Morrison-Basu

The female-dominated Grammy winners mask an industry that is failing women

Read more
Voices

M&C Saatchi partners with RISE.365 and Clear Channel to smash stereotypes

By Nicola Kemp

The powerful new campaign harnesses the power of creativity to challenge racial stereotypes

Read more
Voices

Pride in London clamps down on ‘pinkwashing’

By Nicola Kemp

Pride in London is to ensure that businesses can only march in the Pride in London Parade if they ‘walk the walk’

Read more
Voices

Leadership lessons from sporting excellence

By Georgie Moreton

At Bloomfest Rachel Yankey and Natasha Jonas prove the importance of showing up, smashing down barriers and exceeding expectations every single day


Interviews

Read more
Interviews

‘Being a disruptive brand you are always going to break a few eggs’

By Nicola Kemp

Rory McEntee, Brand and Marketing Director at Gymbox, on redefining fitness culture, challenging category stereotypes and that bus ad

Read more
Interviews

‘The enemy of creativity is fear’

By Nicola Kemp

Al MacCuish, Chairman of Sunshine and Jenna Barnet, CEO of Sunshine, on the power of cultural currency

Read more
Interviews

‘If you are not confident about creativity why are you here?'

By Nicola Kemp

Richard Huntington, Chairman and Chief Strategy Officer of Saatchi & Saatchi, on making mundane moments matter and the power of honesty in marketing

Read more
Interviews

How marketing helped Barbie reclaim her story

By Georgie Moreton

Alaina Crystal shares her experiences of working on Barbie and how the messaging she worked on translated into the Barbie movie


Trends

Read more
Trend

Brands must support consumers facing financial squeeze

By Nicola Kemp

New research by media agency UM reveals that consumers believe brands should be doing more to help consumers through the cost of living crisis

Read more
Trend

NatWest sprints out the blocks with feelgood Team GB campaign

By Nicola Kemp

The new campaign from The&Partnership urges customers to sprint towards their goals

Read more
Trend

Why 2024 will be a turning point for sports role models

By Helenor Gilmour

Research from Beano Brain shows a new generation is ushering in new attitudes toward women's sport

Read more
Trend

Cadbury leans on nostalgia with return of ‘How do you eat yours?

By Nicola Kemp

The iconic question is back with a fresh campaign ahead of the key Easter sales period

Read more
Trend

Will sustainability become fashionable in 2024?

By Jeevan Georgina Hammond

As London Fashion Week hits the catwalk, Jeevan Georgina Hammond asks if the age of greenwashing is over

Read more
Trend

Consumers want brands to be more human

By Bryony Simpson

A roundtable held by WePioneer underlined that now is the time to put human connection at the heart of marketing.

Read more
Trend

Marketers must better speak the language of consumers

By Sam Richardson

With consumers scattered across the media landscape, knowing how best to speak to consumers on which platforms is key


Building cultural capital in the age of overwhelm

by Nicola Kemp

Patricia McDonald, Chief Strategy Officer at Dentsu Creative, on why consumers want more joy from brands

View Article

‘If you are not confident about creativity why are you here?'

by Nicola Kemp

Richard Huntington, Chairman and Chief Strategy Officer of Saatchi & Saatchi, on making mundane moments matter and the power of honesty in marketing

View Article

How marketing helped Barbie reclaim her story

by Georgie Moreton

Alaina Crystal shares her experiences of working on Barbie and how the messaging she worked on translated into the Barbie movie

View Article

Courage, curiosity and frictionless experiences

by Nicola Kemp

Lutfu Kitapci, Chief Customer Officer at Hyperoptic, on how the broadband disruptor is challenging the industry culture of poor customer service

View Article

Hot Picks

Read more
Hot Pick

M&C Saatchi successfully smashes stereotypes

By Nicola Kemp

The new campaign for London-based youth organisation, RISE.365, supported by Clear Channel underlines the power of lived experience.

Read more
Hot Pick

Iris, Samsung and TfL reimagine the Tube Map

By Jeevan Georgina Hammond

The campaign turned the Tube Map into a circle to highlight a new feature from Samsung’s Galaxy S24

Read more
Hot Pick

Starling Bank shows the stories behind banking

By Jeevan Georgina Hammond

‘The Bank Built for You’ campaign from Wonderhood Studios brings to life banking by focusing on the people behind the transactions

Read more
Hot Pick

John Lewis invites shoppers to succumb to the sale

By Georgie Moreton

The January sale spot takes a fresh approach encouraging audiences to indulge


Fuel Your Imagination

Read more
Fuel Your Imagination

Hyundai Motor launches quirky campaign to promote robotaxi

By Nicola Kemp

The car marque is eschewing category norms with a Las Vegas-centred campaign from Jung von Matt Spree

Read more
Fuel Your Imagination

Mastercard fuses physical and digital experiences with Web3 focus

By Nicola Kemp

The brand is embracing gamification to offer consumers the opportunity to win tickets to the UEFA Champions League Final

Read more
Fuel Your Imagination

Magnum offers a taste of sunshine in winter

By Georgie Moreton

The ‘Find Your Summer’ campaign underlines that ice cream is not just for summer

Read more
Fuel Your Imagination

Lexus hits Sky Sponsorship with Tennis deal

By Nicola Kemp

The car brand is to become the presenting partner of Sky’s new Sky Sports Tennis channel

Read more
Fuel Your Imagination

Carwow launches break-up campaign ahead of Valentine’s Day

By Georgie Moreton

The light-hearted campaign encourages motorists to explore the single cars in their area

Read more
Fuel Your Imagination

Pandora goes beyond romantic love for Valentine’s Day

By Jeevan Georgina Hammond

The campaign ‘Be Love’ encourages consumers to embrace love all year round

Read more
Fuel Your Imagination

Haribo takes its Kids’ Voices campaign to the football field

By Georgie Moreton

The new campaign from Quiet Storm for Haribo US brings to life the childlike joy in every bag.


Thought Leadership

Read more
Thought Leadership

Are brands doing enough to consider cultural context within the work?

By Nicola Kemp

In an age of uncertainty and crisis we asked industry leaders if brands need to have more cultural awareness.

Read more
Thought Leadership

Learnings from LEAD 2024

By Georgie Moreton

At the Advertising Association, IPA, and ISBA’s annual flagship conference, industry leaders discuss talent, AI, sustainability and growth

Read more
Thought Leadership

Are brands underestimating the marketing potential of Galentine's Day?

By Nicola Kemp

The focus on Valentine’s Day in the midst of a cost of living crisis leaves brands at risk of being out of touch

Read more
Thought Leadership

Media Smart publishes impact report

By Nicola Kemp

The non-profit education programme is highlighting the resources it has for young people, parents and teachers to mark Safer Internet Day

Read more
Thought Leadership

Should brands be doing things differently when it comes to promoting healthy lifestyles?

By Georgie Moreton

As consumers wise up to wellness washing brands may need to rethink how they market a healthy lifestyle

Read more
Thought Leadership

Latest Advertising Association and WARC figures shows adspend boost

By Georgie Moreton

AA/WARC Expenditure Report shows a 15.9% increase in spend between July and September

Read more
Thought Leadership

From the field to the boardroom

By Georgie Moreton

Ahead of the Super Bowl industry leaders share how sport has inspired them and their teams


Most Loved

Read more
Thought Leadership

‘You are not too old and you are not too late’

By Nicola Kemp

Rob Mayhew, Creative Director at Gravity Road and TikTok phenomenon on the power of developing your own, original voice

Read more
Interviews

‘Gender inequality still stifles women’s unique potential’

By Nicola Kemp

Kristof Neirynck, Global Chief Marketing Officer at Avon, on breaking through empowerment fatigue and ditching unattainable beauty standards

Read more
Thought Leadership

‘When it comes to diverse leadership we are going backwards’

By Nicola Kemp

The Blueprint’s Truth About Talent survey underlines how a broken business model is breaking talent

Read more
Voices

Ima-Home, Leith and Cowshed partner with Saatchi & Saatchi Upriser

By Nicola Kemp

The agencies have all signed up to support the free creative schools platform launched last year