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#SeeingRed: How Hey Girls harnessed the power of anger to combat period poverty

Nicola Kemp

One in ten women and girls in the UK cannot afford or access sanitary towels or tampons. This barbaric statistic has lit a creative fire for social enterprise Hey Girls, which is turning to the power of anger to tackle period poverty in the UK.

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Highlights

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Voices

Saatchi & Saatchi sets out to revolutionise the industry for working parents

By Nicola Kemp

Saatchi Family aims to support working parents and power the industry to build back better following the coronavirus crisis.

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Interviews

“What is expected of a CMO nowadays is verging on unfair”

By Nicola Kemp

Rob Pierre, CEO of Jellyfish on why the future of marketing transformation requires marketers to recognise they don’t have all the answers.

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Trend

Brands must make a virtue out of authentic messaging

By Christina Miller, VMLY&R London

Sometimes marketers feel they can’t do right for doing wrong when communicating their sustainable credentials. The alternative is not an option, argues Christina Miller, Connections Director at VMLY&R.

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Hot Pick

Relate tackles the taboo around older generational intimacy in advertising

By Izzy Ashton

‘Let’s talk the joy of later life sex’ shines a joyful spotlight on what is usually unseen, igniting conversation and, perhaps more crucially, broader societal acceptance around older age intimacy.


Voices

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Voices

Saatchi & Saatchi sets out to revolutionise the industry for working parents

By Nicola Kemp

Saatchi Family aims to support working parents and power the industry to build back better following the coronavirus crisis.

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Voices

Realign of duty

By Claire Gillis, CEO VMLY&Rx

The climax of the latest series of Line of Duty may have mixed reviews but Operation ‘Back to the Office’ puts workplace wellbeing in the interrogation room

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Voices

It’s on all of us: Four ways employers can help prevent male violence against women

By Allison Gilbert, RAPP UK

Allison Gilbert, Culture & Communications Manager at RAPP UK highlights the proactive steps businesses can take to safeguard women against male violence.

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Voices

What creating a campaign about Black people taught me about representation in marketing

By San Sharma

The creative lead on the launch campaign for Black Representation in Marketing shares what the campaign taught him about representation in marketing.


Interviews

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Interviews

“If you’re ignoring diversity, you really aren’t doing your job”

By Nicola Kemp

Jerry Daykin, Senior Media Director, EMEA at GSK Consumer Healthcare Marketing, on why now is the time for the industry to make diversity a business imperative.

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Interviews

Brands recognise the need to rethink, to re-advance and to repair

By Nicola Kemp

Karen Fraser, co-founder of Weiser Works, on the once in a generation opportunity to place sustainability at the heart of marketing.

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Interviews

“What is expected of a CMO nowadays is verging on unfair”

By Nicola Kemp

Rob Pierre, CEO of Jellyfish on why the future of marketing transformation requires marketers to recognise they don’t have all the answers.

Read more
Interviews

Operating across borders without costing the earth: How Iris created the Carbon Kickback scheme

By Izzy Ashton

Iris’ Global CSO Ben Essen and Global ECD Grant Hunter explain why the agency is working to encourage its agency partners to be part of the change when it comes to sustainability.


Trends

Trend

How VMLY&R and Snapchat are connecting with Gen Z voters

Nicola Kemp

The Speech to Street campaign turns to AR to create a platform for Gen Z creators to amplify their voices.

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BITE Focus

#SeeingRed: How Hey Girls harnessed the power of anger to combat period poverty

Nicola Kemp

One in ten women and girls in the UK cannot afford or access sanitary towels or tampons. This barbaric statistic has lit a creative fire for social enterprise Hey Girls, which is turning to the power of anger to tackle period poverty in the UK.

Read More
Trend

How creative collaboration provided the firepower for the Give Her Space campaign

Nicola Kemp

Sophia Johnson and Sophie Szilady, a creative team at The Brooklyn Brothers, share how they turned to creativity to create the space and the words to confront violence against women.

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Trend

Why now is the time for brands to harness power of the Thoughtful Marketing movement

Nicola Kemp

A panel hosted by Bloom & Wild in partnership with Creativebrief underlined why now is the time for brands to prioritise empathy and humanity in their use of data.

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Trend

How can businesses avoid reinforcing harmful stereotypes in their visual communications?

Jacqueline Bourke, iStock

Jacqueline Bourke, Director of Creative Insights, EMEA at iStock on why brands must be responsible when choosing visuals, or risk reinforcing harmful stereotypes.

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Post-pandemic positivity

by Nicola Kemp

With restrictions beginning to ease and a return to outdoor sports and simple pleasures, we asked a selection of creative leaders where they are getting their creative inspiration from.

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“What is expected of a CMO nowadays is verging on unfair”

by Nicola Kemp

Rob Pierre, CEO of Jellyfish on why the future of marketing transformation requires marketers to recognise they don’t have all the answers.

View Article

Breaking advertising’s final taboo: Intimacy in older age

by Izzy Ashton

The team behind this year’s TfL Diversity in Advertising Award-winning campaign from Replens and the Gate on celebrating the joy of intimacy in older age, sharing a bold vision and bringing about change on a big stage.

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Cutting ties with the taboo around the menopause

by Katie Edwards, Publicis•Poke

Katie Edwards, Managing Partner at Publicis•Poke on why the creative industries, along with others, urgently need to address the deafening silence around the menopause.

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Hot Picks

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Hot Pick

Now You Can shows the power of simplicity for haircare brand Batiste

By Nicola Kemp

As hairdressers re-open and we emerge from lockdown, the haircare market may well develop its own bounce-back myth; a new campaign from The Corner for Batiste.

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Hot Pick

The North Face gamify the slopes at Tomorrowland Winter

By Izzy Ashton

With Tomorrowland Winter put on hold this year, the festival’s sponsor The North Face working with 1000heads decided to bring the IRL experience to life in URL form.

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Hot Pick

Virgil Abloh and Braun partnership underlines the enduring power of artistic collaboration

By Nicola Kemp

The collaborative approach is a powerful reminder of the ability of a well-executed partnership to elevate a brand above the everyday and connect with consumers through sheer design brilliance.

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Hot Pick

Vanish & The British Fashion Council celebrate fashion’s sustainability pioneers

By Izzy Ashton

A new documentary series from Vanish in partnership with the British Fashion Council, created by Havas London reveals first-hand accounts from those on the front-line of fashion’s move to become more sustainable.


Fuel Your Imagination

Fuel Your Imagination

Why Subway created a plant-based grime track for World Earth Day

Nicola Kemp

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Fuel Your Imagination

FARFETCH’s global campaign signals a hybrid approach to fashion

Nicola Kemp

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Fuel Your Imagination

Settle into a five hour ASMR sleep aid from Sheba

Nicola Kemp

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Thought Leadership

Thought Leadership

The rise of hybrid events and how to do them properly

Kate Love, The Croc

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Thought Leadership

Short term thinking has always been a challenge for brands. Is now the time to play the long game?

Izzy Ashton

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Thought Leadership

Viral News, One Year On

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Most Loved

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Voices

Saatchi & Saatchi sets out to revolutionise the industry for working parents

By Nicola Kemp

Saatchi Family aims to support working parents and power the industry to build back better following the coronavirus crisis.

Read more
BITE Focus

‘What’s your name?’: How Starbucks and Iris are championing LGBTQ representation

By Izzy Ashton

Starbucks and Iris’ award-winning ad demonstrates the massive power of the creative industries to come together to drive culture through authentic representation.

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Fuel Your Imagination

Anti COVID-19 screensavers remind users to clean their screens

By Izzy Ashton

When a clean phone is a health and safety issue for each and every one of us, it is a fact we cannot afford to ignore.

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Voices

Post-pandemic positivity

By Nicola Kemp

With restrictions beginning to ease and a return to outdoor sports and simple pleasures, we asked a selection of creative leaders where they are getting their creative inspiration from.