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Interviews

“Work is about what you do, not where you do it.”

Nicola Kemp

Fiona Gordon, CEO of Ogilvy, on borderless creativity, putting your hand up and the power of doing things differently

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Highlights

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Interviews

Choosing change

By Nicola Kemp

In the wake of a pandemic which placed all aspects of life on hold, Sarah Shilling,EMEA EVP at Porter Novelli unveils new research revealing how consumers and employees alike plan to take back control.

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Thought Leadership

Why Kindness is the answer to ’the great resignation’

In the midst of employees and consumers alike choosing change, new research from The Kindness Corporation underlines why kindness is the industry’s secret weapon.

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Voices

Britain’s biggest cover up exposed

By Nicola Kemp

A hard hitting campaign for the National Centre for Domestic Violence (NCDV) from Wunderman Thompson, exposes the scale of unreported abuse.

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Interviews

‘Salaries are increasing by 100%’

David Nobbs, Managing Partner and Head of Consumer at The Grace Blue Partnership on the price of talent and the truth about ‘the great resignation’.


Voices

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Voices

All In to award ‘All In Champion’ status to Inclusive UK Advertising Companies

By Georgie Moreton

All In aims to build a workplace for UK advertising where everyone feels they belong with new inclusion champion status

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Voices

“Always run towards the idea of being seen as a bit difficult”

By Nicola Kemp

Jess Phillips MP on why challenge is an important part of any system and the importance of not confusing challenge with negativity.

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Voices

BADLANDS releases anti-racism short film based on real experiences of Adlanders

By Georgie Moreton

As part of the studio’s Racism at Work (RAW) initiative the campaign aims to promote openness around race and mental wellbeing


Interviews

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Interviews

‘Salaries are increasing by 100%’

David Nobbs, Managing Partner and Head of Consumer at The Grace Blue Partnership on the price of talent and the truth about ‘the great resignation’.

Read more
Interviews

Choosing change

By Nicola Kemp

In the wake of a pandemic which placed all aspects of life on hold, Sarah Shilling,EMEA EVP at Porter Novelli unveils new research revealing how consumers and employees alike plan to take back control.

Read more
Interviews

Sport has the power to change the world

By Nicola Kemp

A new era of sports marketing will be driven by making change rather than generic statements says Drew Barrand, Head of Commercial and Sales at Laureus.

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Interviews

“Work is about what you do, not where you do it.”

By Nicola Kemp

Fiona Gordon, CEO of Ogilvy, on borderless creativity, putting your hand up and the power of doing things differently


Trends

Trend

One Step Closer to Home

Georgie Moreton

Great Ormond Street Hospital launches its Christmas Appeal with a heartwarming animated film from adam&eveDDB

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Trend

Above+Beyond’s ‘The Good Fire’ raises money for Shelter

Georgie Moreton

‘The Good Fire’ allows audiences to raise funds for homeless charity shelter by simply watching on Youtube

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Trend

Domino’s first-ever festive ad makes the yodel Christmasy

Georgie Moreton

Dominos launches festive ad to urge people to get together around a pizza this Christmas.

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Trend

“Get it Right This Christmas”

Georgie Moreton

Afrocenchix teams up with Recipe to launch the first afro hair ad to air on British TV this Christmas

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Trend

Coco de Mer and VMLY&R COMMERCE UK celebrate the power of female pleasure and sensual self-expression

Georgie Moreton

The #RevealYourPleasure campaign aims to tackle censorship and eliminate taboos around women’s sexual wellness and pleasure

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Post-pandemic positivity

by Nicola Kemp

With restrictions beginning to ease and a return to outdoor sports and simple pleasures, we asked a selection of creative leaders where they are getting their creative inspiration from.

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“What is expected of a CMO nowadays is verging on unfair”

by Nicola Kemp

Rob Pierre, CEO of Jellyfish on why the future of marketing transformation requires marketers to recognise they don’t have all the answers.

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Breaking advertising’s final taboo: Intimacy in older age

by Izzy Ashton

The team behind this year’s TfL Diversity in Advertising Award-winning campaign from Replens and the Gate on celebrating the joy of intimacy in older age, sharing a bold vision and bringing about change on a big stage.

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Cutting ties with the taboo around the menopause

by Katie Edwards, Publicis•Poke

Katie Edwards, Managing Partner at Publicis•Poke on why the creative industries, along with others, urgently need to address the deafening silence around the menopause.

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Hot Picks

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Hot Pick

Let’s not waste our wonderful world

By Georgie Moreton

Hell Yeah! and OLIO launch hard-hitting campaign to raise awareness of the UK’s household waste crisis

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Hot Pick

Live 1000 Lives with a career in the NHS

By Georgie Moreton

Mullenlowe Group UK highlights what makes a career in the NHS so unique

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Hot Pick

Oddbox submits a formal application for ‘Wasteland’ to become a member of the UN

By Georgie Moreton

To spotlight the impact that food waste has on the environment, Splendid Comms and Oddbox campaign to add ‘Wasteland’ to the map

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Hot Pick

Asda celebrates spooky season with ‘The Big Freakend’

By Georgie Moreton

Asda and Havas London mark the return of Halloween with a playful campaign


Fuel Your Imagination

Fuel Your Imagination

M&S brings to life its Christmas ad at Waterloo Station

Georgie Moreton

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Fuel Your Imagination

Amplify brings to life ‘The Wheel Of Time’ via an anamorphic billboard illusion

Georgie Moreton

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Fuel Your Imagination

Dept launches open-source platform for creating an NFT marketplace

Georgie Moreton

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Thought Leadership

Thought Leadership

Why Kindness is the answer to ’the great resignation’

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Thought Leadership

BITE launches the BITE LIVE 2021 trend report

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Thought Leadership

Do we need more joy in advertising this Christmas?

Georgie Moreton

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Most Loved

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Interviews

“Everyone is seeing things from a new lens this year.”

By Nicola Kemp

Lisa Lugo, Vice President of Marketing Solutions, Live Nation UK on the role of perspective, connection, service and celebration in the wake of the crisis.

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Interviews

“Work is about what you do, not where you do it.”

By Nicola Kemp

Fiona Gordon, CEO of Ogilvy, on borderless creativity, putting your hand up and the power of doing things differently

Read more
Voices

“The creative industries need to understand how under threat we are.”

By Nicola Kemp

Elle McCarthy, Vice President of Brand at Electronic Arts on redefining creativity, getting comfortable with imposter syndrome and building diverse teams.

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Interviews

“We need to stop pretending everything is okay”

By Nicola Kemp

Laura Mignott, CEO of DFlash and host of the Reset Podcast on marketing’s reckoning and why leaders must take action to be on the right side of history.