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Thought Leadership

Luxury brands and the pursuit of cultural capital

Ryan Deluchi

Why Generation Z have the cultural capital to deliver a competitive advantage to luxury brands.

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Highlights

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Thought Leadership

BITE LIVE 2021 | #ThisIsProgress | 5-7th October

By Nicola Kemp

Read about the full schedule for BITE LIVE 2021, and fuel your creative outlook this October.

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Trend

Love them or loathe them ‘Staycations’ are here to stay

By Georgie Moreton

MINI and The Brooklyn Brothers celebrate Britain’s #BigDaysOut to help holidaymakers find the UK’s hidden tourism gems

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Fuel Your Imagination

Nike engages community through the opening of UNITE store in Berlin

By Georgie Moreton

To celebrate the opening of its new store in Berlin, Nike unveils new digital mini-series celebrating the young community of Neukölln

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Trend

Beyond the surface

By Nicola Kemp

How adidas and Havas are creating more space for women in sports.


Voices

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Voices

#IWalkWithWomen: Six months on from the murder of Sarah Everard

By Nicola Kemp

Grazia research reveals that half of UK women still feel unsafe on the streets.

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Voices

Clear Channel Compass supports Black-owned businesses via OOH

By Georgie Moreton

Clear Chanel and Jamii announce the winners of Clear Channel Compass, supporting Black-owned businesses via out of home advertising space

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Voices

Ad Net Zero: 2-day Global Summit

By Georgie Moreton

To mark its one year anniversary, Ad Net Zero will be holding a 2-day global summit coinciding with COP26 to accelerate the ad-industry toward to net-zero by 2030

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Voices

Blanguage ask is Tiffany & Co really ‘About Love’ in their latest campaign?

By Daniel Amoakoh

The controversial campaign marks a monumental change in the shift of celebrity culture, class and the constant struggle between consumer and business, writes Daniel Amoakoh.


Interviews

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Interviews

“We shouldn’t wait for the West to catch up”

By Nicola Kemp

The founders of New Comma on redefining what constitutes ‘global’ creativity and amplifying African creative talent.

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Interviews

“We need to stop pretending everything is okay”

By Nicola Kemp

Laura Mignott, CEO of DFlash and host of the Reset Podcast on marketing’s reckoning and why leaders must take action to be on the right side of history.

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Interviews

‘A desk is a dangerous place from which to view the world’

By Nicola Kemp

Jose Miguel Sokoloff, Global President, MullenLowe Group Creative Council on a decade of the MullenLowe Group NOVA Awards

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Interviews

“It’s time to reboot, rebuild and reconquer”

By Nicola Kemp

Christina Ioannidis, CEO of Aquitude, on how marketers can overcome adversity, build resilience and recognise the power of women in business.


Trends

Trend

Sky Zero’s environmental pledge for a better tomorrow

Georgie Moreton

Sky launches new film to highlight environmental commitments.

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Trend

How brand and athletes’ made Tokyo the mother of all games

Kerry Collinge

The Olympics might be over, but the marketing lessons are here to stay.

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Trend

Love them or loathe them ‘Staycations’ are here to stay

Georgie Moreton

MINI and The Brooklyn Brothers celebrate Britain’s #BigDaysOut to help holidaymakers find the UK’s hidden tourism gems

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Trend

Creative requires a rebrand, but start with giving it the respect it deserves

Beckie Underwood, Azerion UK

To save creativity in our industry, creatives need to all look beyond asset packs and tech specs.

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Trend

Virgin Media harness the power of music and live events to engage consumers

Georgie Moreton

As music fans return to festivals with a heightened sense of community and togetherness, brands are able to assist in creating unforgettable experiences

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Post-pandemic positivity

by Nicola Kemp

With restrictions beginning to ease and a return to outdoor sports and simple pleasures, we asked a selection of creative leaders where they are getting their creative inspiration from.

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“What is expected of a CMO nowadays is verging on unfair”

by Nicola Kemp

Rob Pierre, CEO of Jellyfish on why the future of marketing transformation requires marketers to recognise they don’t have all the answers.

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Breaking advertising’s final taboo: Intimacy in older age

by Izzy Ashton

The team behind this year’s TfL Diversity in Advertising Award-winning campaign from Replens and the Gate on celebrating the joy of intimacy in older age, sharing a bold vision and bringing about change on a big stage.

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Cutting ties with the taboo around the menopause

by Katie Edwards, Publicis•Poke

Katie Edwards, Managing Partner at Publicis•Poke on why the creative industries, along with others, urgently need to address the deafening silence around the menopause.

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Hot Picks

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Hot Pick

Not Model’s Own illustrates the sinister realities of coercive control

By Georgie Moreton

Engine’s Women’s Aid campaign subverts audience expectations of fashion ads to raise awareness and help spot the signs of coercive control

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Hot Pick

TikTok celebrates the evolution of entertainment with Ant and Dec

By Georgie Moreton

Mother London and Ant & Dec take audiences on a journey through the ages of entertainment, positioning TikTok as the future

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Hot Pick

Red Brick Road highlights NOMO’s big impact

By Georgie Moreton

The ‘It’s Kind of a Big Deal’ campaign brings to life the impact that NOMO chocolate has on people, particularly those with allergies or intolerances

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Hot Pick

Joint and Amazon change the narrative for Rapunzel and Cleopatra

Amazon Prime packs a punch as Rapunzel and Cleopatra rewrite history


Fuel Your Imagination

Fuel Your Imagination

Fokus Garden Rooms showcase the Art of Ping Pong

Georgie Moreton

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Fuel Your Imagination

Nike engages community through the opening of UNITE store in Berlin

Georgie Moreton

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Fuel Your Imagination

#OpenToEveryone: Google promotes LGBTQ+ Friendly Businesses

Georgie Moreton

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Thought Leadership

Thought Leadership

Luxury brands and the pursuit of cultural capital

Ryan Deluchi

Read More
Thought Leadership

BITE LIVE 2021 | #ThisIsProgress | 5-7th October

Nicola Kemp

Read More
Thought Leadership

The Art of Creative Education

Liz Fernando

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Most Loved

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BITE Focus

Sometimes the toughest opponents are the ones you can’t see

By Nicola Kemp

How AMV BBDO and the Campaign Against Living Miserably (CALM) redefined strength to break the silence surrounding male suicide.

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Interviews

“We shouldn’t wait for the West to catch up”

By Nicola Kemp

The founders of New Comma on redefining what constitutes ‘global’ creativity and amplifying African creative talent.

Read more
Trend

Sorry, I have plans with myself

By Nicola Kemp

How Space NK and FCB Inferno redefined aspiration to create the space to celebrate and elevate the diversity of beauty experiences.

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Interviews

“We need to stop pretending everything is okay”

By Nicola Kemp

Laura Mignott, CEO of DFlash and host of the Reset Podcast on marketing’s reckoning and why leaders must take action to be on the right side of history.