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Interviews

‘If it doesn’t exist create your own’

Nicola Kemp

Tamara Littleton, CEO and Founder of The Social Element on inclusive leadership, the power of networks and the importance of self-belief

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Highlights

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Voices

‘There is a cultural gap between the art and science of our business’

By Nicola Kemp

Nick Law on why holding companies need to be reinvented, why creative leadership matters and what deep simplicity means for Accenture Song.

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Thought Leadership

‘Think of it as inclusive working not flexible working.’

By Georgie Moreton

Creativebrief’s Editorial Director, Nicola Kemp sits down with Anna Whitehouse, Founder at Mother Pukka at the UK Creative Festival to discuss the future of flexible working.

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Voices

Gender bias: hidden in plain sight

By Yuliana Safari and Olivia Stone

Greater gender inclusion is needed in every step of the design process to prevent alienating half the world's population


Voices

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Voices

Gender bias: hidden in plain sight

By Yuliana Safari and Olivia Stone

Greater gender inclusion is needed in every step of the design process to prevent alienating half the world's population

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Voices

Microsoft and Wunderman Thompson launch toolkit for people with dyslexia

By Nicola Kemp

One in five people in the UK are estimated to have dyslexia, yet the workplace remains largely unaccommodating

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Voices

WACL Talent Awards 2023 now open for submissions

By Georgie Moreton

WACL is offering up grants to support the next generation of female talent in the creative industries.


Interviews

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Interviews

‘If it doesn’t exist create your own’

By Nicola Kemp

Tamara Littleton, CEO and Founder of The Social Element on inclusive leadership, the power of networks and the importance of self-belief

Read more
Interviews

'Sustainability is good business strategy'

By Georgie Moreton

Anna Lungley, Chief Sustainability Officer at dentsu international discusses the advertising industry’s pivotal role in combating the climate crisis

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Interviews

“The corporate world is finally waking up to the fact it needs empathy.”

By Nicola Kemp

Belinda Parmar OBE, CEO of The Empathy Business, on why now is the time for business leaders to address overwhelm and embrace empathy

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Interviews

Solving Adland’s class issue will take time and effort

By Georgie Moreton

Common People Co-Founder and Wavemaker Business Director Lisa Thompson shares her experiences as a working class woman in the advertising industry


Trends

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Trend

What does Patagonia’s non-profit news mean for the future of purpose-driven marketing?

By Jon Howard, Quiet Storm

It’s time for businesses to put their money where their mouths are when it comes to sustainability

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Trend

Why Juice Plus+ is simplifying wellness

By Georgie Moreton

Sasha Laman, Vice President of Global Marketing at Juice Plus+ on the future of wellness.

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Trend

What can we learn from our grandmothers?

By Katy Wright

Katy Wright on taking inspiration from female role models from previous generations

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Trend

Preserving creativity - no matter the cost

By Chloe Heatlie, MassiveMusic

Brand must work together with agencies to maximise on creativity during the cost of living crisis

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Trend

Welcome to the Wild

By Nicola Kemp

Why Hell Yeah! And Belvoir served up a taste of nature to consumers


“Irresponsibly ambitious and delusionally optimistic”

by Nicola Kemp

Corinna Falusi, Chief Creative Officer of Mother New York, on why the agency doesn’t have a ‘house style’ and the power of embracing discomfort.

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Get set for the new ‘roaring twenties’ of creativity

by Nicola Kemp

Shirin Majid, Executive Creative Director Europe at Virtue on the electricity that comes with being at the start of something new and the power of resisting routine.

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How LinkedIn is leading a workplace revolution

by Nicola Kemp

Zara Easton, Head of Brand Marketing, UK at LinkedIn on the great resignation and why the brand is backing Changemakers

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Is now the time to challenge purpose cynicism in marketing?

by James Edney

Given’s James Edney on purpose and whether Unilever really has ‘lost the plot’ when it comes to purpose-driven marketing.

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Hot Picks

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Hot Pick

Waitrose campaign champions both value and purpose amid cost of living crisis

By Georgie Moreton

The ‘Food to Feel Good About’ campaign from adam&eveDDB highlights quality, taste, ethics and value

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Hot Pick

Isobel campaign for JET takes the drama out of driving

By Georgie Moreton

The over-the-top campaign aims to show that filling up the car is no cause for drama

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Hot Pick

Waitrose campaign from Create Not Hate shows the unifying power of the potato

By Georgie Moreton

The campaign is the first work to go live from Create Not Hate’s programme with The John Lewis Partnership

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Hot Pick

George releases uplifting back-to-school campaign amidst cost of living crisis

By Georgie Moreton

The ‘uniform for the people’ campaign from Impero showcases the retailer's quality yet affordable schoolwear


Fuel Your Imagination

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Fuel Your Imagination

Twitter celebrates TBWA\London #poweredbytweets campaign at RISE

By Georgie Moreton

Watch the session from this year’s RISE2022

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Fuel Your Imagination

Gorillas tells its customers to ‘Get On With Whatever’

By Georgie Moreton

The new campaign for the grocery delivery service from the Or tells customers to make the most of the time saved on shopping.

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Fuel Your Imagination

Heura launches new plant-based burger in Minecraft

By Georgie Moreton

The new burger launches in Heura City Minecraft game with international gamer Elisa Waves

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Fuel Your Imagination

Advertising Association, IPA and ISBA reveal themes for LEAD 2023

By Nicola Kemp

The event will address how the industry can collaborate to accelerate the social and economic recovery from the pandemic.

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Fuel Your Imagination

Eurostar campaign underlines you don’t need to fly to travel

By Georgie Moreton

The character capitalises on the idea that you don’t need to fly to explore

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Fuel Your Imagination

Ocean Outdoor and Louise Xin collaborate in fashion media first

By Georgie Moreton

The media owner collaborated with the fashion designer to broadcast 2022 Stockholm fashion weeks shows on screens across 6 countries

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Fuel Your Imagination

Subway’s interactive 3D billboard allowed passers-by to build their dream subs

By Georgie Moreton

The out-of-home experience from Above+Beyond saw the sandwich maker bring audiences’ dream subs to life


Thought Leadership

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Thought Leadership

How can brands ensure they don’t appear tone deaf in the wake of the cost-of-living crisis?

By Georgie Moreton

Now more than ever consumers will be loyal to brands that show they understand them

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Thought Leadership

‘Don’t assume you know what women think.’

By Georgie Moreton

The Gerety Awards Jury lift the lid on the award-winning work and consider how to create an environment where genre-defining work can thrive

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Thought Leadership

Is the industry at risk of missing the opportunity to build an inclusive workplace?

By Georgie Moreton

For National Inclusion Week industry leaders consider how to build a more inclusive workplace

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Thought Leadership

‘Think of it as inclusive working not flexible working.’

By Georgie Moreton

Creativebrief’s Editorial Director, Nicola Kemp sits down with Anna Whitehouse, Founder at Mother Pukka at the UK Creative Festival to discuss the future of flexible working.

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Thought Leadership

Can influencer culture survive a cost of living crisis?

By Nicola Kemp

In the midst of a cost of living crisis do marketers need to shift their influencer marketing strategies.

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Thought Leadership

The Great August Reset Roundup

By Georgie Moreton

Steal some of the habits, inspiration and creative methods of the industry's finest

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Thought Leadership

Rather than reset, reacquaint this autumn

By Sue Todd

NABS CEO Sue Todd shares how some of the most fundamental and basic principles contribute to more mindful and productive cultures


Most Loved

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Voices

‘Change brings new confidence.’

By Nicola Kemp

Jessica Tamsedge, Chief Client Officer, McCann Europe and UK, on how motherhood is her creative fuel and the power of not trying to do it all.

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Interviews

‘We’ve never done this before.’

By Nicola Kemp

James Morris, CEO EMEA and UK at Dentsu Creative on the power of radical optimism and inclusive leadership.

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Trend

Periods never sleep

By Nicola Kemp

A new Bodyform campaign, created by AMV BBDO, shines a light into the darkness of period-induced insomnia

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Voices

Diverse casting is a red herring

By Nicola Kemp

Efrain Ayala, Global Diversity and Inclusion Director, Marketing at Reckitt, on the danger of seeing diversity as a tick box exercise.