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Thought Leadership

BITE LIVE 2020: #ThisIsProgress

Izzy Ashton

Although this year is unlike any other, marked by pervasive global uncertainty, we are still inspired by inclusive industry leaders, stereotype-busting campaigns and the hope that a new generation of creatives bring.

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Highlights

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Voices

“Brands are evolving faster than advertising agencies"

By Nicola Kemp

Rod Sobral, Global Chief Creative Officer at Oliver, on the evolution of the in-house model, the danger of hiding behind the myth of the ‘big creative idea’ and the importance of hybrid thinking.

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Thought Leadership

How can the marketing industry move the dial when it comes to more authentic representation in advertising?

By Izzy Ashton

As an industry, authentic representation comes from diversifying the minds in the room where the marketing is made, on sets where creative is realised and in front of the camera as well.

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Trend

Trump: A master in branding, but failing badly in communications

By Jamie Williams, isobel

Jamie Williams, Managing Partner at isobel on why Trump’s biggest downfall in the lead up to the 2020 US Elections is his communication strategy.

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Trend

How to be a more trustworthy brand

By Ally Waring, Iris

Ally Waring, Senior Strategist at Iris on the three characteristics that can provide brands with the building blocks to prove their trustworthiness: competency, character and care.

Voices

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Voices

“Brands are evolving faster than advertising agencies"

By Nicola Kemp

Rod Sobral, Global Chief Creative Officer at Oliver, on the evolution of the in-house model, the danger of hiding behind the myth of the ‘big creative idea’ and the importance of hybrid thinking.

Read more
Voices

The power of sharing a story

By Steve Rogers, Haygarth Group

Steve Rogers, CCO of Haygarth Group on the moment he decided to open up to his colleagues about his mental health, and the support that came from a brave moment of sharing.

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Voices

The comfort economy

By Sophie Lewis, dentsuMB

Sophie Lewis, Chief Strategy Officer at dentsuMB on the importance of simple pleasures, home comforts and how this Christmas, it really will be the thought that counts.

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Voices

Being Independent. Again

By Neil Hourston, The Corner

Neil Hourston, Chief Strategy Officer of The Corner on the process of buying back the agencies independence and learning to re-treasure it in the process.

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Interviews

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Interviews

“Showing up when things get tough is what customers will remember most”

By Izzy Ashton

Maryam Banikarim, Head of Marketing at Nextdoor on the importance of constant communication and nurturing neighbourhood values.

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Interviews

Claire Gillis, CEO International, WPP Health Practice

By Nicola Kemp

From ensuring digital transformation is focused on deeds not words, to opening the door to the next generation of talent, Claire Gillis leads through actions.

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Interviews

Alicia Skubick, Marketing Director, Intuit Quickbooks

By Nicola Kemp

Amidst the ongoing coronavirus crisis, there are some business leaders continuing to lead with openness and transparency, championing radical change &, above all, listening to consumers first.

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Interviews

“There is no marketing playbook for a pandemic”

By Izzy Ashton

Meg Donovan, Global Director, Brand & Product Marketing at Uber on shifting consumer needs, driving positive change and why the brand pivoted to tell people to stop travelling.

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Trends

BITE Focus

“Empathy is the first step to opening the doors to change”

Izzy Ashton

Swiss, Founder of Black Pound Day and Shadi-Sade Sarreshtehdarzadeh, Strategy Director at Ogilvy & Strategist at Ogilvy Roots on the vital work being done to amplify Black-owned businesses.

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Trend

The summer of no sampling

Lillie Cooper, Haygarth

Lillie Cooper, Senior New Business & Marketing Manager at Haygarth on a campaign for La Roche-Posay that captured the power of sampling, even in the midst of the coronavirus crisis.

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Trend

Driving the agenda forward together

Raj Thambirajah, Iris

This is the key conviction behind Women in Football’s new brand image. Incidentally, as Raj Thambirajah, Strategy Director at Iris writes, it also reflects the organisation’s collaborative journey to get there.

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Trend

Lessons in live streaming

Dan Whitehead, 160over90

Dan Whitehead, Director of Consumer Communications at 160over90 on what brands can learn from perfume giant Paco Rabanne’s 1 Million parfum live-streaming launch.

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Trend

Please tell me the Christmas ad is going to make us cry again this year!

Simon Lloyd, dentsumcgarrybowen UK

In the midst of the coronavirus pandemic striking the right tone in Christmas advertising is vital, but that doesn’t mean we should call peak Christmas or shy away from emotional connection, writes Simon Lloyd, CCO of dentsuMB.

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Why it’s time to change the narrative in thought leadership

by Nicola Kemp

Personal brand building has always been key to the creative industries but all too often publications and platforms rely too much on asking ‘is he a name?’

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How do you keep creative in the midst of an extended lockdown?

by Nicola Kemp

A blunt focus on productivity alone does little to understand the challenges of maintaining focus and creative output in the midst of a global pandemic.

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How is on-the-go design being reimagined in a consumer ecosystem in which the rituals of life have changed?

by Nicola Kemp

With the average commute for many now consisting of travelling from the bedroom to the office, ‘on the go’ design urgently needs to adapt.

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Navigating the new normal: Exploring the nature of the virtual pitch

by Izzy Ashton

Pitching is said to be the lifeblood of the advertising and communications industry. But, under the new global lockdown, the industry has been forced to change its process almost overnight.

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Hot Picks

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Hot Pick

NHS encourages people to not ignore their symptoms and seek support when needed

By Izzy Ashton

Perhaps more than ever the public is in need of reassurance in every aspect of their lives and the NHS aims to do just that, to remind people to take care of themselves and find the help they need.

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Hot Pick

RNIB highlight the need for accessible design with the first accessible pregnancy test prototype

By Izzy Ashton

This prototype has been designed to highlight the need for accessible design, to respect the autonomy of women who simply want to find out their results in private without having to rely on someone else.

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Hot Pick

Stamma partners with Wikipedia to tackle harmful language around stammering

By Izzy Ashton

Campaigns like this are essential tools when it comes to education and ultimately, shifting the narrative, helping to shine a spotlight on harmful language used and dismantle it in the process.

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Hot Pick

Dunelm celebrates the idiosyncrasies of home life

By Izzy Ashton

It’s the messiness of this campaign that feels particularly important; it does not attempt to shy away from the reality of life but rather celebrates it in all its imperfect glory.

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Fuel Your Imagination

Fuel Your Imagination

Allyship & Action focus on the power of stepping up to the mic and into the work

Izzy Ashton

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Fuel Your Imagination

Quality Street underlines the power of community in compelling Christmas spot

Nicola Kemp

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Fuel Your Imagination

Bumble celebrates Black love in the UK with #MyLoveisBlack

Izzy Ashton

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Thought Leadership

Thought Leadership

Change, creativity & courage in a crisis: Why now is the time to start something new

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Thought Leadership

How can the marketing industry move the dial when it comes to more authentic representation in advertising?

Izzy Ashton

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Thought Leadership

What’s next for technology communications in 2020?

David Lucas, 3 Monkeys Zeno

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Most Loved

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Fuel Your Imagination

TBWA\London and The Book of Man team up to tackle Zoom fatigue

By Nicola Kemp

Six months into lockdown, when many of us have developed unsustainable ways of working, the combination of light relief and genuine pause for thought is a welcome one.

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Trend

“Being comfortable is owning who we are”

By Nicola Kemp

How Hotter and Pablo London smashed stereotypes to raise the bar in marketing to older women.

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Fuel Your Imagination

Sport England furthers This Girl Can with a drive to engage young girls in PE

By Izzy Ashton

When exercise has such a positive impact not just on physical, but mental health, this is a vital grassroots initiative.

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Voices

The truth about being a game-changing creative leader in the midst of coronavirus

By Nicola Kemp

Creativity, Collaboration and Courage in Crisis are top of the agenda in the new Game Changers interview series.