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Fuel Your Imagination

Tesco supports superstitious England fans

Nicola Kemp

Ahead of England’s clash against Argentina the supermarket is helping shoppers touch wood.

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The brands that win don't just sponsor sport, they host the feeling

By Graham Sykes

As the curtains come down on the 2026 World Cup Graham Sykes, Global Executive Strategy Director at Landor, argues that lasting commercial value doesn’t come from buying rights.

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Putting a pin in Pinterest this summer

By Liam Rennie-Jeffries

Liam Rennie-Jeffries is turning away from algorithms when it comes to getting inspired.

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The next wave of brand experience

By Hayley James

Hayley James, Associate Director at Sense, lifts the lid on the power designing for presence: The next wave of brand experience.

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Beyond the CV: Finding marketing’s next generation

By Graham Powell-Symon

Youth unemployment is rising, the industry must find new ways to recruit, writes Graham Powell-Symon.

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The Hundred takes reality TV twist in new campaign

By Georgie Moreton

The England and Wales Cricket Board is promoting its sixth season as ‘the most dramatic show on TV’.

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Agit8 revamps Unity Living

By Nicola Kemp

The brand redesign for the Scandinavian Hospitality Group balances Nordic simplicity with a vibrant, human-centred personality.

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Pixar just diagnosed the problem, but brands can be the cure

By Cat Botibol

Cat Botibol shares that the industry has the power to take on Toy Story 5’s big villain.


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Fuel Your Imagination

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Fuel Your Imagination

Bank of America taps Beckham for Street of Dreams campaign

By Nicola Kemp

The short film tells the story of a young girl who doesn’t give up on her dream of playing football despite homelessness.

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Fuel Your Imagination

Tesco supports superstitious England fans

By Nicola Kemp

Ahead of England’s clash against Argentina the supermarket is helping shoppers touch wood.

Read more
Fuel Your Imagination

The Sun taps Wonderwall trend in outdoor campaign

By Nicola Kemp

Ahead of England’s World Cup semi-final clash against Argentina, The Sun is teasing an England victory.

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Fuel Your Imagination

Heineken launches F1 season ticket competition

By Georgie Moreton

The competition will give access to every race on the calendar with flights and accommodation included.

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Fuel Your Imagination

The AA teams up with Spider-Man in new campaign

By Georgie Moreton

The campaign from The AA and Digital Cinema Media celebrates the release of Spider-Man: Brand New Day.

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Fuel Your Imagination

Wall’s teams up with Crocs to launch summer ice cream charms

By Georgie Moreton

The partnership campaign celebrates self-expression and everyday joy.

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Fuel Your Imagination

Old Spice UK transforms challenges into triumphs

By Georgie Moreton

The ‘Smell goes a long way’ summer campaign embraces British humour.


Thought Leadership

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Thought Leadership

Brace for ‘relief and reality’ in latest Bellwether

By Nicola Kemp

The report sees UK companies revising marketing budgets up to the second highest level in two years, despite tough economic conditions.

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Thought Leadership

Are brands still underestimating the marketing power of creators?

By Georgie Moreton

Creators have the power to reach audiences and build community, but in the eyes of the industry, they are still proving their worth.

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Thought Leadership

BITE’s round up of marketing lessons from the World Cup

By Georgie Moreton

This year’s tournament has highlighted the power of storytelling amid a controversial backdrop.

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Thought Leadership

UK scoops 183 Cannes Lions

By Nicola Kemp

Analysis of winners the Cannes Lions Festival of Creativity from the Advertising Association and Credos make a strong case for UK creativity.

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Thought Leadership

BITE’s World Cup-winning work round-up

By Georgie Moreton

From sharing in the obsession to tackling toxic masculinity, this World Cup has seen brands engage in the cultural conversation.

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Thought Leadership

The Great Unlearn: Four structural shifts redefining the creator era

Charlie Hurrell shares learnings from Billion Dollar Boy’s Cannes creator event.

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Thought Leadership

Is Adland spoiling the Cannes experience?

By Ant Hopper

Advertising has a bad habit of spoiling experiences, writes Ant Hopper, Co-Founder, The Ninety-Niners


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