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Best of BITE 2018

Kara Melchers

It’s been a great year for BITE including a new look editorial page, our best BITE LIVE yet and contributions from some of the most creative, passionate and brilliant folks in the industry. To give you a flavour here’s our round up of the most viewed articles from each month.

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Highlights

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Trend

Driven by Intuition

By Matthew Bamford Bowes, The&Partnership

What are the learnings for adland from The&Partnership’s new AI-scripted campaign ‘Driven by Intuition’ for Lexus? What is happening in culture that makes this interesting?

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Hot Pick

HSBC UK 'We are Not an Island' by J. Walter Thompson

By Kara Melchers

There’s a growing pressure for companies to have a voice when it comes to issues that are important to their customers. HSBC has made a bold statement with its latest campaign. But did it go far enough?

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Thought Leadership

Challenging the Challengers

By Jamie Matthews, Initials

We gathered invaluable insights and used them to create a clearly defined picture of the threat posed by the Challenger, along with strategic pointers for survival and success as an established brand.

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Hot Pick

Pizza Hut Delivery UK, 'Now That's Delivering' by Iris

By Izzy Ashton

How many different delivery services did you use last year? Regardless of which method, if you thought about getting a pizza delivery, chances are you didn’t choose Pizza Hut.


Trends

Trend

Should brands be signing up to Veganuary?

Izzy Ashton

Earlier this week I desperately tried to eavesdrop as three workmen discussed Greggs’ latest creation: the vegan sausage roll. I never did find out what they thought but I did, unfortunately, see Piers Morgan’s faux vomit when he sampled the roll on Good Morning Britain.

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Trend

Driven by Intuition

Matthew Bamford Bowes, The&Partnership

What are the learnings for adland from The&Partnership’s new AI-scripted campaign ‘Driven by Intuition’ for Lexus? What is happening in culture that makes this interesting?

Read More
Trend

Christmas at John Lewis

Martin Beverley, adam&eveDDB

Everyone knows the John Lewis Christmas campaign, but not everyone knows the story of the strategic thinking behind it.

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BITE Focus

Best of BITE 2018

Kara Melchers

It’s been a great year for BITE including a new look editorial page, our best BITE LIVE yet and contributions from some of the most creative, passionate and brilliant folks in the industry. To give you a flavour here’s our round up of the most viewed articles from each month.

Read More
Trend

Treat myself? Oh go on then

Jocelyn Turlan, RPM

Indulging has historically been considered as both frivolous and childish. But our social listening tool told us that as a result of demanding lifestyles, people are increasingly spending money and time on “kidulting” experiences.

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Interviews

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Interviews

Bee Pahnke, Head of Voice, Dragon Rouge

By Izzy Ashton

"Communicating [purpose] in an authentic way often comes down to words. The imagery is almost by the by. It’s the language that connects within your gut."

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Interviews

Dan Neville, Strategy Director, Cogent

By Izzy Ashton

"If you’re ambitious, determined and driven, there really should be no limiting factors to what you can achieve."

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Interviews

Luke Southern, Managing Director, DRUM

By Izzy Ashton

"On our best day, brands can ‘do’ long form drama with emotional punch that’s just as unmissable as the latest from Netflix or Amazon."

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Interviews

Anna Carpen, Creative Partner, And Rising

By Izzy Ashton

"We are the first B-corporation advertising agency in the UK which means we are here to benefit the community and all stakeholders. This is important because fresh talent coming out into the world want to work at a company with values at its heart."


Palm oil and Christmas

by Marcus Watson, Mother London

We took an unusual approach for Christmas 2018, to spread the message of destructive palm oil by an unconventional method, whilst meeting multiple objectives for two very separate organisations: Greenpeace and the supermarket Iceland.

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Harvey Nichols, 'Harveys Angels' by TBWA\London

by Izzy Ashton

For Harvey Nichols this Christmas, TBWA\London festively brought the store to life, allowing shoppers to see the clothes worn by real people, rather than just hanging on plastic mannequins.

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Luke Southern, Managing Director, DRUM

by Izzy Ashton

"On our best day, brands can ‘do’ long form drama with emotional punch that’s just as unmissable as the latest from Netflix or Amazon."

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AMSTERDAM

by Paddy Garvey

Breaking convention, the world’s deepest party & hidden beaches, Amsterdam is a global village with an infectiously diverse culture that actively encourages innovation.

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Fuel Your Imagination

Fuel Your Imagination

Backdrop paint

Kara Melchers

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Fuel Your Imagination

Black Mirror's Bandersnatch

Izzy Ashton

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Fuel Your Imagination

Pantone's 2019 Colour of the Year

Izzy Ashton

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Hot Picks

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Hot Pick

The British Army, 'Your Army Needs You, and Your Resilience' by Karmarama

By Izzy Ashton

Karmarama’s latest recruitment campaign for the British Army, ‘Your Army Needs You, and Your Resilience’ aims to disparage millennial misconceptions and reveal the potential within each individual.

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Hot Pick

HSBC UK 'We are Not an Island' by J. Walter Thompson

By Kara Melchers

There’s a growing pressure for companies to have a voice when it comes to issues that are important to their customers. HSBC has made a bold statement with its latest campaign. But did it go far enough?

Read more
Hot Pick

Pizza Hut Delivery UK, 'Now That's Delivering' by Iris

By Izzy Ashton

How many different delivery services did you use last year? Regardless of which method, if you thought about getting a pizza delivery, chances are you didn’t choose Pizza Hut.

Read more
Hot Pick

comparethemarket.com, 'AutoSergei' by VCCP

By Izzy Ashton

Alexander and Sergei are (arguably) one of TV’s best loved duos in recent years. Their partnership has been through many an up, seeing them more recently star in their very own blockbuster movie-esq trailer.


Thought Leadership

Thought Leadership

Measuring the Intangible: Embracing Culture for ROI

Sara Parish, Proximity London

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Thought Leadership

Challenging the Challengers

Jamie Matthews, Initials

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Thought Leadership

Who won Christmas hearts?

Simon Long, Intermarketing Agency

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Most Loved

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BITE Focus

BITE LIVE 2018: From Insight to Action

By Kara Melchers

Adventurers, authors, activists, and of course advertising. The stage was set for BITE LIVE 2018 to be a mind-opener. The day promised a look at the industry through different eyes.

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Interviews

Mark Cuddigan, CEO, Ella’s Kitchen & Xavier Rees, CEO, Havas London

By Izzy Ashton

"The interesting thing about B Corp is that you can put profit on equal merit with people and planet. It doesn’t mean you have to make a choice between one or other. It means you can do both."

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Interviews

Margaret Jobling, Group Chief Marketing Officer, Centrica

By Izzy Ashton

“People think technology is going to save the day. Technology is just an enabler. It's the people, processes and the way we think and operate that's going to drive the outcome of which technology will enable."

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Trend

Brand activists, choose your words wisely

By Kara Melchers

We live in more transparent times, and now there’s nowhere for CEOs to hide. The customers have arrived with their pitchforks and placards and they’re demanding brands speak up.