Kolibri

THE BRIEF

In this era of healthy living and growing customer personalisation, Kolibri – an ambitious new start-up - approached Accord with a vision - to launch the world’s first tailored soft drink.

With three exquisite flavours already in production, they were looking to develop a brand name, personality and proposition.

THE APPROACH

Working closely with the founders, we explored several creative avenues, taking into account the product’s quality ingredients, natural botanical flavours and true focus on customisation. 

The biggest inspiration, however, came from the core USP of the product: the Agave Nectar in the bottle’s cap that allows consumers to sweeten the product to their individual taste by adding drops.

With this front of mind, our research began, and we discovered that hummingbirds have specialised beaks that allow them to obtain nectar from flowers - a perfect fusion of nature and evolution. Hence, the hummingbird provided our branding inspiration.

After researching naming conventions, we learnt that ‘Kolibri’ means hummingbird in over 30 languages and in many cultures represents freedom and joy. This unique, language-neutral brand name was the perfect fit for a drink that exemplifies personal choice and individual creation.

From there, we developed a series of custom illustrations - with these designs being used across the logo, website, brand guidelines, product packaging, stationery and point of sale. 

 


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Kolibri: brand launch

In this era of healthy living and growing customer personalisation, Kolibri – an ambitious new start-up - approached Accord with a vision - to launch the world’s first tailored soft drink.