Accord

London www.accordmarketing.com

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Digital
  • Integrated marketing

About

We’re an award-winning, proudly independent marketing agency.

A company of creative thinkers, digital strategists, planning experts and problem solvers.

Clients come to us for inspiration, service and results. From initial ideas, through to branding and positioning, demographic targeting and campaign planning, it’s our job to brilliantly blend strategy, creativity and content into successful campaigns that drive audience engagement and commercial success.

Originality and innovation are at the heart of everything we do, and we believe success starts with collaboration. For our clients, we’re more than just an agency. We are part of the same team.



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Insights

Insights

'2019 All Mapped Out' Travel Report

In our ‘2019 All Mapped Out’ travel report, we focus on the travel trends that are emerging, the ones that are returning, and the buzzwords in between. From regenerative tourism to skip-gen group travel, we have pulled together the five topics that have caught our interest, offering guidance on how these trends will shape the coming year.

Insights

The Solo Traveller Report

Global is the largest commercial radio station in Europe. Last year they asked their diverse set of listeners about their attitudes and experience in travel. Here at Accord, we have used their research to focus on the solo traveller and the influential factors that drive each of us to go away alone. Get to know this diverse market and what is influencing them to take such a personal trip by viewing the full report here.

Insights

White paper: the over-50s consumer journey

As mature marketing experts, we know that the 50-plus market is diverse, ever-evolving and too complex to second-guess. Recently, we collaborated with Silver Travel Advisor to commission a new study into the research behaviour, media habits and post-booking actions of older audiences. Surveying 1,465 respondents, the research looks closely at the key differences between the 50-59, 60-69, 70-79 and 80+ age groups, including how they interact with certain channels and what inspires them to buy.


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