About this event
Join adam&eveDDB, Les Binet, and the IPA on Thursday 1st December for ‘The world turned upside down: How to navigate your brand through turbulent economic times.’
Les will present his playbook for growth in times of turmoil. From seizing market share from your competitors to driving marketing effectiveness when consumer spending plummets.
In particular, he will re-examine the role of price and promotions and reminds us why keeping brands strong is the best defence for any economic headwinds.