Aesop

London www.aesopagency.com

About

Aesop - A creative agency powered by narrative thinking.

A lot of agencies talk about storytelling. And, at face value, it’s what all advertising agencies are doing. But for us storytelling isn’t an outcome, it’s a process.

Stories are the most powerful form of communication. They shape people; they shape culture. The most powerful stories have a clear underlying narrative structure, with a conflict at their very heart.

We use narrative thinking to unlock powerful creative strategies that create impact for brands in culture. Impact that turns your brand into a commercial success story.



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People


Disciplines

  • Advertising/Creative
  • Brand strategy
  • Branding / design
  • Integrated marketing

Clients

New Work

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New Work

Idahoan Perfect Mash

By Aesop

Bringing Idahoan Perfect Mash from America’s ‘Potato State’ in the US to the UK.

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New Work

Boodles

By Aesop

Using narrative thinking to reposition Boodles as ‘Jewellers of Exception’...

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New Work

NHS Blood and Transplant

By Aesop

Raising awareness for altruistic living kidney donation this Valentine's Day

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New Work

British Heart Foundation

By Aesop

Working with the BHF and their ambassador Pippa Middleton to raise awareness and much needed funds.

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New Work

Game of Thrones

By Aesop

HBO asked us to weave a little magic with their Seasons 1-6 box set and Season 6 exclusive sleeves

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New Work

Chambord

By Aesop

A beautiful integrated campaign that encourages women to add some colour and fun to their lives.

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New Work

Beefeater MXLDN2016

By Aesop

Beefeater needed to win the hearts and minds of the global bartending community.

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New Work

Freixenet Ice

By Aesop

Freixenet, tasked us with the launch of it's first Cava in over a century - ICE.

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New Work

A2 Milk

By Aesop

A2 Milk is a huge success in Australia, but the UK has been slow to catch on to its benefits.

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New Work

Game of Thrones

By Aesop

HBO tasked us to design a boxset for The Complete Seasons 1-5, including 2 exclusive covers for S5.

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New Work

Ballantine's

By Aesop

A global interactive tasting experience that really brings the Ballantine's brand story to life.

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New Work

Kids Company Fundraising Campaign

By Aesop

Our visually striking campaign reminded people that summer's no holiday for some kids, resulting in

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New Work

Bircher Muesli

By Aesop

Showing hungry commuters how to start their days awesome through a series of playful OOH executions that are quite literally bursting with energy

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New Work

Andy Murray

By Aesop

The identity we created centres around a hugely significant number for Andy – 77 – combined with his initials.

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New Work

Tic tac

By Aesop

For the launch of Tic tac's new flavour Apple Burst, viewers can vote on Facebook to decide what a ton and a half of apples will burst next.

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New Work

PICO

By Aesop

Reminding surgeons that their reputation is not just about an outcome based on data and numbers, it’s about their patients, and their stories.

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New Work

The Glenlivet

By Aesop

A fully integrated campaign that ran for 4 months. Digital and social elements allowed Guardians to choose the next expression - The Exotic.

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New Work

Greenvale

By Aesop

Greenvale Potatoes stay fresher for longer, picked and packed in paper. They're so fresh that they speak for themselves.

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New Work

Warner Leisure Hotels

By Aesop

A series of character-led adverts & idents to encourage a re-evaluation of the brand with appeal to the newly retired with time to try new things

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New Work

Bristows Sweets

By Aesop

We created characters that could embody the brand, leading to fun executions off pack, through bus stop posters, wobblers and trade adverts.

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New Work

The Glenlivet

By Aesop

As part of our ongoing relationship with the world's second biggest single malt whisky, we created a brand story, digital, events & packaging...

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New Work

Ribena Light

By Aesop

We apply a deliciously light touch to low calorie Ribena’s new look

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New Work

Tabitha London

By Aesop

We bring out the personality of handbag designer beloved by celebrities and stylists with a new brand identity and website design

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New Work

Symonds Founder's Reserve Cider

By Aesop

Heineken appoints the brand storytelling agency Aesop to create multimedia campaign for fast growing cider brand Symonds

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New Work

The Glenlivet

By Aesop

We encapsulate almost 200 years of dramatic history in two-minute brand film for the single malt that started it all

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New Work

Project D London

By Aesop

We crafted a classic marque that encapsulates the timeless, intrinsic styling in Project D's DNA; then applied it across all touch-points.

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New Work

LittlePod Vanilla Beer

By Aesop

We created a label for LittlePod's new Vanilla Beer, by subverting traditions of the hand-crafted beer world with a premium luxury vanilla twist.

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New Work

Birra Moretti

By Aesop

As part of our 2012 integrated campaign, we looked at what it takes to get British office workers away from their desks, and lunch like Italians.

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New Work

Ribena Plus

By Aesop

Ribena Plus is GSK’s largest drinks launch in 20 years. The fruit helix shows that this family favourite is now credibly healthier.

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New Work

Lewaso Cottages

By Aesop

A distinct and vibrant identity that suggests an authentic Maasai adventure, adapted to everything from interiors to advertising.