AMV BBDO

London www.amvbbdo.com

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Creative production
  • Integrated marketing

About

We are a creative company who pride ourselves on transforming businesses and society through the power of creative ideas.

We use data and insights to build large brand platforms which can be executed through any channel, in any market and remain relevant year after year.

We have been the biggest creative agency in the UK for the last 22 years but are also the #1 most creatively awarded in the UK - #2 worldwide.

In addition, we were proud to be ranked the #1 creative agency in the UK according to The Good Report (a ranking of agencies who use communications to promote sustainability and social responsibility).

Finally, we have a fundamental belief that all our work must work for our clients. We are incredibly proud to have the longest consecutive run of Golds in the history of the IPA Effectiveness Awards.



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Insights

What does Manchester United tell us about brand planning?

So, what I am talking about? At its core, I’m talking about the basics of brand building. In their seminal research for the IPA, Peter Field and Les Binet have outlined the complexities of building a brand in the digital age – the delicate balancing between long-term brand investment and short-term sales activation. Importantly, the refer to the ’60-40 split’ between brand and sales as the optimum for growing a brand.

Insights

Inclusivity in advertising has gone wrong, but here’s how it can be fixed

First and foremost, the race for inclusion falls foul of basic strategic logic. The need to represent everyone often gets (mis-)interpreted as the need to appeal to everyone. But by that logic, every brand would be the same. Strategy is often about making choices, and sometimes that means it is beneficial to be exclusive, even necessary.

Insights

True Blood

Broadcast ads for period products were banned until 1972, and it wasn’t until 2017 that a commercial depicting red blood, rather than blue liquid, was aired on TV. AMV BBDO Chief Creative Officers, Nadja Lossgott and Nick Hulley, along with Margaux Revol, the agency's Strategy Partner, talked to shots about presenting gynaecological reality with their taboo-smashing Essity campaigns, Blood Normal and Wombstories.

Insights

Hope Grows: A Year After Launch, Sheba’s Hope Reef is flourishing

AMV BBDO, MARS Petcare and Google got together to grow a new coral reef – and not even a pandemic could stop this ambitious project. AMV BBDO’s Laura Balfour talks about the collaboration and determination that’s ensuring Hope Reef has a lasting social impact.

Insights

Creative Salon sit down with AMV BDDO's joint chief creative officers to find out more about what makes them tick

Both Nadja and Nick talk about resilience in the creative process and how it [the process] also requires a level of humour and tenacity to push with great ideas. As Nadja says: "You can have an idea in a vacuum, but then you still need to to make it, and tell the story in the most beautiful way. And make it so that it comes out this visceral, interesting, iconic, inspiring and stunning thing. I think that it just takes so many people to get all of that right."

Insights

What saving our dad’s life taught me about data

‘Luck visits the curious’ – after 30-plus years of analysing data, I’m convinced it’s true, in marketing, in business and in life. A view from Raj Nathwani, Head of Insight at Abbott Mead Vickers BBDO

Insights

Web3: the five things I wish I knew before taking our first brand into the metaverse- a view from Matt Henry

This article isn't an opportunity to argue the benefits of Web3 for our brands. Instead, it’s an opportunity for us to share our exploration and failures in the hope of some lessons learnt. If building the plane whilst flying at 700mph isn’t your idea of fun, I'd probably stop reading now.


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