The Price of Success: A Study on men’s Relationships with Success, Happiness, and the Role of Brand Communications


What makes a man successful? What makes him happy? How are advertising and the media portraying these values? And, maybe more importantly, how is this affecting men and the world around them? These are just some of the questions that sparked this report. Using extensive research in the UK and US, our findings show what is at stake and propose some recommendations on how communicators can do better.