When the pandemic forced high street shops to close, Brompton approached us for help developing their digital retail store. We designed a unique eCommerce experience closely aligned to cyclists’ real-life interactions with this iconic British brand.
In just 8 weeks, we redesigned Brompton’s website, introducing the central design concept, Unfold Your Story, to align all digital assets and express the brand online, and transform their UX and UI. Our core idea was to unite ‘Bike’ and ‘Shop’ – fully integrating marketing and eCommerce to reflect the in-store experience where customers browse and consult store experts, as well as buy. We also redesigned the online customisation process by streamlining the website architecture.
Beyond transformed the buying experience from functional to emotional by enabling fans to express their personality when choosing their bike, just as they would in a showroom. The rapid evolution was a joy. And the Beyond team pulled together to deliver a first-rate experience at speed.Chris Matthews Head of eCommerce, Brompton