Adding a ‘Little Help’ instore

We can proudly say we’re Tesco’s longest standing agency. We’re their main shopper marketing and instore agency, regularly creating some of the largest instore campaigns in the UK across a whopping 6,553 stores.

We help Tesco deliver their ‘Every little helps’ brand promise instore through engaging instore design and communications, effective navigational design and knowledge of the business of real people shopping every day.

Christmas is a key trading time and our skills are called upon more than ever, as they have been for over 15 years.

THE BIG IDEA

We activated the ATL idea of ‘However You do Christmas, Everyone’s Welcome’, now in its second successful year.

Festive navigation was vital, as was beautiful and delicious looking imagery, all cleverly designed to encourage trading up to special versions of seasonal favourites, retaining customers and increasing basket-spend.

OUTCOMES

• UK LFL sales growth of 1.9%

• Biggest ever sales week in the UK, driven by fresh food market outperformance of nearly 4%

• 58 million customer transactions and 770,000 online grocery deliveries in key Christmas week


1.9%
UK LFL sales growth
58 million
customer transactions in key Christmas week


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Tesco

We’re Tesco’s longest standing agency helping them deliver their ‘Every little helps’ brand promise in-store. We create some of the UK's largest instore campaigns. Christmas is the key trading period and we activated ‘However You do Christmas, Everyone’s Welcome’ in 6,553 stores.

Disciplines

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Blackdog

07854140440 Jules.ridley@blackdog.london