At BrandOpus we have always understood that a brand is the most powerful tool that a business can use to affect behaviour change both internally and externally.
This isn't just a matter of faith. We have spent many years working with leading cognitive neuroscientists to understand what actually drives consumers behaviour and how to affect it.
It's why we dedicate ourselves completely to brands; helping to understand the challenges they face, define what they stand for in the world and bring them to life in ways that are memorable and disruptive.
We're here for people and businesses, from start-ups to multi-nationals, who believe that their brand can make a real difference.
Created to change the face of venture capital, Ada Ventures challenges traditional thinking & opens up opportunities to overlooked talent, such as aging populations, women, & under 20s. The new brand strategy and visual identity represents inclusion & openness to possibility.
We reinvigorated the brand by creating a new brand strategy, visual identity & packaging, that would drive reappraisal with current & new drinkers. The bold identity heroes Creemore’s blend of fire & water, embracing its heritage and locality, whilst staying true to its roots.
To build on Cracker Barrel brand’s success, we created a new visual identity that depicts premiumization, while driving emotional resonance for the pleasures of cheese indulgence. The memorable redesign increases the sense of luxury and gives a stamp of a heightened experience.
We partnered with Punch, one of the UK’s leading independent pub companies, to reframe and reposition the brand through a fresh new visual identity, focusing on the company’s move to become a more modern pub co, and appeal to a younger, entrepreneurial demographic of publican.