Bright Blue Day

Bournemouth www.brightblueday.com

Disciplines

  • Brand strategy
  • Creative production
  • Digital
  • Integrated marketing

About

BBD is an award-winning, independent, full service creative agency. Founded in 1961, our passion for creative and fascination with human behaviour has never wavered. Today, we create relevance through ideas, web design, activation and content.

We are a team of thinkers, creatives, tech lovers and people watchers. We don’t believe in job done, but job well done and our service list is underpinned by the practical belief that we want to make a difference to your brand and your audiences.



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People


Clients

New Work

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New Work

PM Society

By Bright Blue Day

Creating a new future-proof website that can handle membership subscriptions, events signup and ticket sales, award entry and judging.

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New Work

HP

By Bright Blue Day

HP showcase adaptability of their printer and pc range to key market verticals such as education and finance sectors - addressing customer pain points with short benefit led messaging videos.

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New Work

Montezuma's

By Bright Blue Day

Extraordinary chocolate makers Montezuma's celebrate 20 years of highs, hiccups, flops and fabulous bits and invite customers to share the advice they would give to their younger selves.

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New Work

Bright Blue Day

By Bright Blue Day

At bbd, coffee breaks provide a way for conversations to manifest. Ideas are brain-stormed, support is given, people who don’t get to chat in the day-to-day meet up; we understand each other better. While we are remote we want to replicate these organic, hyper-personal meetings.

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New Work

DPS

By Bright Blue Day

Vertical farming is front-line in agriculture discovery, allowing for a controlled-environment that not only benefits consistent crop but also our planet. After visiting DPS’ strawberry farm, we created an isometric animation that brought their innovative story to life.

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New Work

Visa

By Bright Blue Day

It's never been more important for small businesses to embrace the tech age and move their business online. Last year, Visa commissioned research into the trends and challenges that affect businesses in the UK. Our task was to show this extensive study in a fun and engaging way.

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New Work

HP

By Bright Blue Day

What do HP Instant Ink and Just Eat have in common? The important things in life delivered to your door – ink for printing and your evening eats. bbd were tasked with creative concepting an idea to unite the convenience of the two brands and raise awareness of the partnership.

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New Work

Montezuma's Chocolates

By Bright Blue Day

Think Valentine’s and you think chocolates. Montezuma’s wanted to target traditional Valentine’s gift giving with their range of romantic chocolates. We wanted our audience to fall head over heels with Montezuma’s with a quirky & humorous creative that hero the products.

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New Work

IBS Software

By Bright Blue Day

IBS Software needed a website to support their new audience-first content strategy and revised brand positioning. We mapped audience journeys to a set of key page templates, then supplied a responsive, flexible component-based design system for their internal dev team to build.

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New Work

IBS Software

By Bright Blue Day

IBS Software are relaunching with a new proposition. They needed a visual identity to appeal to potential investors, and a new global audience. It needed to reflect their mission to “redefine the future of travel through innovation”, but retain some of the old feel.

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New Work

Aruba

By Bright Blue Day

Our Aruba 'Makes Customers Happy' campaign cements Aruba as the go-to wifi access point hardware solution for the small business, retail, medical and hotel sectors. It was launched via online banners, email and on social media channels.

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New Work

Visa

By Bright Blue Day

The latest in our series of geo-targeted smart Snapchat filters for Visa extends their current seasonal above-the-line campaign #WhereYouShopMatters. It allows shoppers to show and share support for their local stores and businesses in the crucial last few days before Christmas.

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New Work

WorldHost

By Bright Blue Day

On completion and launch of the new market proposition and visual identity for WorldHost, People 1st briefed bbd to further establish them as the go-to training provider. We created an engaging animation that set out how WorldHost makes a difference to businesses of all sizes.

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New Work

Montezuma's

By Bright Blue Day

A festive campaign that brings to life the reason to give Montezuma's chocolate as a gift this Christmas!

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New Work

WorldHost

By Bright Blue Day

After acquiring the global licence for the WorldHost® customer service training programme, People 1st briefed bbd to develop a go-to-market proposition, full visual identity, B2C social acquisition campaign and a suite of partner sales and marketing materials.

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New Work

Visa

By Bright Blue Day

Visa identified an opportunity to position themselves as thought leaders in the small business sector. We created an online SMB toolkit, with a targeted social campaign featuring a series of animated insight videos each highlighting a specific customer trait.

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New Work

National Landlords Association (NLA)

By Bright Blue Day

Implementation of new CRM platform into the current website. This resulted in improved customer engagement, website performance, enhanced data consistency, integrity and stronger transactional integrity.

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New Work

Visa

By Bright Blue Day

Visa is synonymous with fast, simple payments. We set up a quick, fun foray into Snapchat filters targeting both pre-trip holiday bookers, and passengers at London's Heathrow airport. Playful filters underlined the message that Visa supports easy mobile payments on the move.

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New Work

Visa

By Bright Blue Day

To encourage overseas visitors to pay with their Visa card when shopping at Harrods, we took out nearly all the words, and let iconic bears do the talking. Proof that simplicity is nothing to be afraid of when it comes to creative.

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New Work

Montezuma Father’s Day

By Bright Blue Day

When it comes to Father’s Day, many of us don’t know where to start. So we took on boring gifts and laid down a challenge across Instagram and Facebook with a series of ads using a fresh creative style.

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New Work

RNLI

By Bright Blue Day

The RNLI and Ford have signed a brand partnership that’s a unique opportunity to drive engagement. We produced a campaign targeting selected Ford dealerships to help them host events to raise awareness of the RNLI’s lifesaving activity.

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New Work

Aruba Instant On

By Bright Blue Day

Although Aruba is an established leader in networking, it came to the SMB sector as a relative challenger. Our campaign for Aruba On clearly established the reasons to switch, with creative and messaging immersed in customer pain points.

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New Work

Coffee Saloon

By Bright Blue Day

A small independent group of coffee shops deserved branding which reflected their stance as the antithesis of bland corporate chains. Something with a bit of attitude, and a big sense of humour (and community). Welcome to the Coffee Saloon.

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New Work

PCUK

By Bright Blue Day

Implementation of new dynamic form solutions and migration of some 40+ live forms affecting all areas of the site including registration, questionnaires and donations. Resulting to improvements in journeys, administration workflow, analytics and site security.

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New Work

Microfocus

By Bright Blue Day

A explainer video that is one part of an integrated launch that redefines Microfocus Premium Support; bringing to life the audience pain points, alongside real footage and photography to highlight the personal, human nature of the services on offer.

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New Work

RNLI

By Bright Blue Day

Making lifejackets and a means for calling for help as synonymous to Rock anglers as rods and lures - educating to change perceptions and save lives with the RNLI.

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New Work

AppyParking

By Bright Blue Day

The brief was to communicate a sophisticated message as instantly as possible - that this was not just the launch of a new app, but of a whole new way of parking. Rolled out on social media - in the first 2 weeks the ads generated 1,381 installs of the app. 256% over target.

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New Work

Hammerson

By Bright Blue Day

Launch of new homepage and navigation system to help Hammerson refine enquiry process and establish SMARTer way of collaborating.

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New Work

Visa

By Bright Blue Day

BBD development of a portal for the SME team at Visa UK, highlighting online tools such as Wordpress, Squarespace and Hootsuite.

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New Work

NLA

By Bright Blue Day

Digital application of new brand to drive membership signup & existing membership retention.

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New Work

Towergate Caravan Insurance

By Bright Blue Day

Towergate social campaign shifts conversation from insuring possessions to protecting a way of life

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New Work

Visa Data

By Bright Blue Day

An animated look at the history of data bringing to life Visa role in data in the 21st century

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New Work

UBS

By Bright Blue Day

A stylish guide to help hosts exude confidence with UBS guests at prestigious events

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New Work

Visa Uk

By Bright Blue Day

Launching Visa Checkout to top tier merchants, highlighting the transformative nature of the button

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New Work

Visa Uk

By Bright Blue Day

A World Cup incentive campaign to have users default their paypal account card to Visa

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New Work

Princess Alice Hospice

By Bright Blue Day

Creating a brand platform of support and engagement for Princess Alice Hospice in the community

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New Work

Visa

By Bright Blue Day

We slashed the Fintech client onboarding timescale from 18 months to just 4 weeks

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New Work

Princess Alice Hospice

By Bright Blue Day

Great work providing compassionate care in the community needed an equally impressive showcase

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New Work

RNLI

By Bright Blue Day

Encouraging people to raise money and awareness for the RNLI by hosting a dinner party

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New Work

Visa

By Bright Blue Day

A web and social promotion encouraging consumers to choose Visa as their default payment on PayPal

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New Work

The Royal Over-seas League

By Bright Blue Day

A 3-minute film exploring the ROSL Annual Music Competition as part of an ongoing campaign

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New Work

Visa Uk

By Bright Blue Day

Visa and BBD capitalise on the national pride with snapchat during the 2018 World Cup

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New Work

Visa

By Bright Blue Day

Visa and TfL pay tribute to the England football team manager with a 48-hour PR stunt

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New Work

Hammerson Engage

By Bright Blue Day

Our industry-leading web portal for Hammerson Engage has won Mall Technology Innovation Award 2018

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New Work

Aruba

By Bright Blue Day

Changing perceptions of Aruba – from network vendor to workplace and security visionaries

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New Work

Princess Alice Hospice

By Bright Blue Day

PAH came to BBD with a brief to spread the word and inform people of the Hospice at Home service.

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New Work

William Russell

By Bright Blue Day

The secret to a successful digital lead generation campaign for William Russell

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New Work

Visa contactless

By Bright Blue Day

Working with Visa to use social active promotions to engage with consumers during the festive period

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New Work

RNLI

By Bright Blue Day

RNLI Fish Supper – host your own dinner party, donate to the cause, an evening of fun & fundraising.

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New Work

Alzheimer’s Research UK

By Bright Blue Day

Alzheimer’s Research UK have set themselves a new vision – to find a life-changing cure by 2025

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New Work

RNLI

By Bright Blue Day

Leveraging the attention of new BBC audiences to raise awareness of the charitable work the of RNLI

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New Work

Silverstone

By Bright Blue Day

Engaging new audiences through social targeting and events to attend the British GP at Silverstone

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New Work

Williams Russell

By Bright Blue Day

BBD create a new brand identity for the insurance business, Williams Russell.

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New Work

Pittards Everuday Extraordinary

By Bright Blue Day

Bright Blue Day tailors a Pittards campaign to drive sales and brand awareness.

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New Work

Kyocera

By Bright Blue Day

A B2B social campaign for Kyocera that increased reach, engagement and online influence.

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New Work

RNLI

By Bright Blue Day

We helped the RNLI build a series of branded experiences to connect to new audiences.

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New Work

Win Cash Live

By Bright Blue Day

A real-time campaign to make football talk easy around the Euro 2016 Championships.

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New Work

Veritas

By Bright Blue Day

A content marketing programme to target Chief Digital Officers across Europe.

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New Work

RNLI

By Bright Blue Day

The RNLI wanted to broaden its base of donors and volunteers. Our hard-hitting campaign told the real stories of loved ones saved at sea.

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New Work

Fruit Shoot

By Bright Blue Day

Consulting with disparate international teams to define a common experience and purpose across digital and social.

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New Work

Backup Exec 15

By Bright Blue Day

An integrated B2B campaign that talks directly to customer pain points to boost awareness of the Backup Exec 15 product.

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New Work

RIDE

By Bright Blue Day

RIDE Cycles know their customers have a strong sense of humour and wanted to show their fun side - so we played a little "X" april fool

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New Work

Orkney Tourist Group

By Bright Blue Day

Bright Blue Day’s unique proposition for the Orkney Islands is being activated across print, social and digital channels.

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New Work

Vue Cinema

By Bright Blue Day

Bright Blue Day’s ‘Film Fight’ social campaign for VUE Cinema increased footfall on the quiet mid-week spots.

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New Work

UBS

By Bright Blue Day

Bright Blue Day rolled out the global ‘Stories of Hope’ campaign, to encourage UBS high-net-worth clients to donate to its UBS Optimus Foundation

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New Work

SKINS

By Bright Blue Day

BBD Perfect Storm, our London agency, worked with SKINS to launch its social movement to remove drugs from sports #choosetherighttrack

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New Work

VISA

By Bright Blue Day

For Visa, Bright Blue Day launched a new style of promotion to drive contactless usage in the UK across social, mobile and digital.

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New Work

VISA Europe

By Bright Blue Day

Bright Blue Day are working with VISA to update all their websites across Europe in real time reflecting the results of the Olymics 24/7

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New Work

Volunteers Service Overseas

By Bright Blue Day

Showcasing the win-win of professional volunteering with VSO.

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New Work

Knight Frank

By Bright Blue Day

Integrated campaign to shake off the perception that it only deals with super-homes for the uber-rich.

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New Work

Scottish Power

By Bright Blue Day

Helping Scottish Power give something back to vulnerable customers - free insulation