Bright Blue Daywww.brightblueday.com
BBD is an award-winning, independent, full service creative agency. Founded in 1961, our passion for creative and fascination with human behaviour has never wavered. Today, we create relevance through ideas, web design, activation and content.
We are a team of thinkers, creatives, tech lovers and people watchers. We don’t believe in job done, but job well done and our service list is underpinned by the practical belief that we want to make a difference to your brand and your audiences.
Bright Blue Day
At bbd, coffee breaks provide a way for conversations to manifest. Ideas are brain-stormed, support is given, people who don’t get to chat in the day-to-day meet up; we understand each other better. While we are remote we want to replicate these organic, hyper-personal meetings.
Vertical farming is front-line in agriculture discovery, allowing for a controlled-environment that not only benefits consistent crop but also our planet. After visiting DPS’ strawberry farm, we created an isometric animation that brought their innovative story to life.
It's never been more important for small businesses to embrace the tech age and move their business online. Last year, Visa commissioned research into the trends and challenges that affect businesses in the UK. Our task was to show this extensive study in a fun and engaging way.
What do HP Instant Ink and Just Eat have in common? The important things in life delivered to your door – ink for printing and your evening eats. bbd were tasked with creative concepting an idea to unite the convenience of the two brands and raise awareness of the partnership.
Think Valentine’s and you think chocolates. Montezuma’s wanted to target traditional Valentine’s gift giving with their range of romantic chocolates. We wanted our audience to fall head over heels with Montezuma’s with a quirky & humorous creative that hero the products.
IBS Software needed a website to support their new audience-first content strategy and revised brand positioning. We mapped audience journeys to a set of key page templates, then supplied a responsive, flexible component-based design system for their internal dev team to build.
IBS Software are relaunching with a new proposition. They needed a visual identity to appeal to potential investors, and a new global audience. It needed to reflect their mission to “redefine the future of travel through innovation”, but retain some of the old feel.
The latest in our series of geo-targeted smart Snapchat filters for Visa extends their current seasonal above-the-line campaign #WhereYouShopMatters. It allows shoppers to show and share support for their local stores and businesses in the crucial last few days before Christmas.
On completion and launch of the new market proposition and visual identity for WorldHost, People 1st briefed bbd to further establish them as the go-to training provider. We created an engaging animation that set out how WorldHost makes a difference to businesses of all sizes.
After acquiring the global licence for the WorldHost® customer service training programme, People 1st briefed bbd to develop a go-to-market proposition, full visual identity, B2C social acquisition campaign and a suite of partner sales and marketing materials.
Visa identified an opportunity to position themselves as thought leaders in the small business sector. We created an online SMB toolkit, with a targeted social campaign featuring a series of animated insight videos each highlighting a specific customer trait.
Visa is synonymous with fast, simple payments. We set up a quick, fun foray into Snapchat filters targeting both pre-trip holiday bookers, and passengers at London's Heathrow airport. Playful filters underlined the message that Visa supports easy mobile payments on the move.
Implementation of new dynamic form solutions and migration of some 40+ live forms affecting all areas of the site including registration, questionnaires and donations. Resulting to improvements in journeys, administration workflow, analytics and site security.
The brief was to communicate a sophisticated message as instantly as possible - that this was not just the launch of a new app, but of a whole new way of parking. Rolled out on social media - in the first 2 weeks the ads generated 1,381 installs of the app. 256% over target.