ChatGPT and localisation – friend or foe?

Business Objectives


In this report, Croud examines the effectiveness and trustworthiness of AI-generated content to shed light on the present opportunities and future potential of AI tools. The report features an editorial test conducted by Croud, focused on the accuracy of AI translations, along with a 2,500 person consumer survey, involving people across the UK, US, France, Spain and China, which evaluated consumer trust in content produced by AI.