Croud's guide to TikTok


Since its inception in 2016, TikTok's popularity has seen exponential growth, gaining one billion active monthly users by September 2021. With its undeniable impact on the media landscape, marketers must consider the key opportunities this social media platform has to offer in growing their brand performance and reaching new audiences.

Croud's guide to TikTok explores how marketers can leverage the platform to successfully drive growth.