The evolving dynamics of the direct-to-consumer market
![](/application/files/cache/7/a/8/3/e/7a83ec82f268d6a68b0ab7652fc380a12cbd2178.jpeg)
Share
Mahabis, the upmarket slipper maker and one time DTC (direct-to-consumer) poster child is in administration, but the brand began with a business model rather than a product, says David Carr, Strategy Director at Digitas. And other DTC brands are also feeling the pinch.