Don't Panic Londonhttps://www.dontpaniclondon.com/
We started off in the flyer game, handing out packs in the city streets to those in the know. From our humble roots, we’ve since evolved into the most successful creative marketing agency of our size in the UK.
Our unique beginnings, integrated ways of working and diverse workforce mean our campaigns never fail to get people talking. Moving away from the traditional agency production line, we take responsibility for every stage of the process; from strategy to creative to branding and design, all the way through to production and media – we ensure your purpose is articulated in a way that guarantees share-ability.
Bite Back 2030
Don’t Panic and Bite Back 2030 release their campaign film 'It’s Not Your Fault You Can’t Resist'. The film is a call for action; issuing a powerful invitation to young people to join the movement which is calling for the food industry to put health before profit.
We co-created the YouTube series 'This Is My YouTube', a series of interviews with leading sport, media and marketing figures. Guests discuss content highlights and why they love the platform. Figures include David Walliams, Sara Cox, Sinead Burke, Tina Daheley and many more!
McDonald’s continues to “ghost” their responsibilities to animal welfare. #McGhoster aims to attract public attention towards McDonald’s failure to commit to meaningful improvements for chickens, creating a pressure group that’s impossible for them to ignore: their own consumers.
We brought a well-known action hero to the small screen with a high impact Europe-wide campaign. We developed an interactive OOH campaign that personally challenged the public to see if they could join the CIA, asking them “How Jack Ryan are you?”
We brought The Jungle Book to the streets to raise awareness about deforestation. The campaign funnelled funds to the Rainforest Home Appeal; a fund to buy back and restore a palm oil plantation and create a haven for endangered species such as our closest primates, Orangutans.
The Wildlife Trusts
For our Wilder Futures campaign, we made an attention-grabbing 'fake' movie trailer of The Wind in the Willows to raise awareness of wildlife depletion. Much loved characters Badger, Toad, Mole and Ratty find themselves in serious trouble when they return to the Willows in 2019.