Don't Panic London

London https://www.dontpaniclondon.com/

Disciplines

  • Advertising/Creative
  • Brand Activation
  • Brand strategy
  • Integrated marketing

About

We started off in the flyer game, handing out packs in the city streets to those in the know. From our humble roots, we’ve since evolved into the most successful creative marketing agency of our size in the UK.

Our unique beginnings, integrated ways of working and diverse workforce mean our campaigns never fail to get people talking. Moving away from the traditional agency production line, we take responsibility for every stage of the process; from strategy to creative to branding and design, all the way through to production and media – we ensure your purpose is articulated in a way that guarantees share-ability.



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Case Studies

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Case Study

Oxfam: The Heist No One is Talking About

By Don't Panic London

Companies dodge approximately £78bn in tax in poor countries annually. We collaborated with Oxfam to create 'The heist no one is talking about', a hard-hitting film illustrating the human cost of tax avoidance on the world’s poorest.

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Case Study

Netflix: The Two Sides of Christmas

By Don't Panic London

Apparently not everyone likes Christmas, but that's okay. We showed that Netflix has a platform for everyone during the festive season, for Scrooges and merrymakers alike.

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Case Study

LEGO: Everything Is NOT Awesome

By Don't Panic London

We broke up a toxic £65m partnership between Shell and Lego with a groundbreaking campaign. We made an animated campaign video which used LEGO's toys to show an idyllic arctic scene flooded by an oil spill.

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Case Study

SOMNAI

By Don't Panic London

SOMNAI was a “lucid dreaming” experience located in central London. We created an ominous and in-world campaign to tease the public without ruining the experience, leaving them wanting more, and enabling a new company to stand out in a crowded marketplace.

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Case Study

The Wind In The Willows

By Don't Panic London

We re-imagined The Wind In The Willows in 2019. The product was a far cry from the nostalgic, pastoral haven of Kenneth Grahames original tale, revealing the damage we've done to British wildlife.

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Case Study

INNSIDE Hotels

By Don't Panic London

Prompting a little excitement in the routine of business travel, we created the world of Work Tripping. Observing the social habits of the work tripper, we established a new strategic positioning, brand, and social campaign to speak the language of INNSIDE Hotel's customers.

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Case Study

Concrete Jungle

By Don't Panic London

We brought The Jungle Book to the streets to raise awareness about deforestation. The campaign funnelled funds to the Rainforest Home Appeal; a fund to buy back and restore a palm oil plantation and create a haven for endangered species such as our closest primates, Orangutans.

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Case Study

Manhattan Loft Gardens

By Don't Panic London

We created a compelling brand strategy for Manhattan Loft Gardens, a striking skyscraper housing a hotel, loft and restaurant in Stratford. We developed individual identities for each element, each of which was unique but also felt part of a wider brand family.

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Case Study

Too Much Information

By Don't Panic London

Over 99% of people have heard of autism, but only 16% of autistic people feel the public understand them. We worked with NAS to create a campaign to help improve public awareness and understanding of autism.

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Case Study

Most Shocking Second A Day

By Don't Panic London

Marking the third anniversary of the Syrian Civil War, our Most Shocking Second A Day video campaign is a reminder that just because the horror isn't happening here at home, doesn't mean it isn't happening. Inspired by stories of real child refugees fleeing war and persecution.

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Case Study

Jack Ryan

By Don't Panic London

We brought a well-known action hero to the small screen with a high impact Europe-wide campaign. We developed an interactive OOH campaign that personally challenged the public to see if they could join the CIA, asking them “How Jack Ryan are you?”

  • Archived Case Studies